Knowledge Matters is the leader in virtual experiential learning, currently serving U.S. colleges and universities in five continents. Our visually immersive and interactive learning curriculum integrates seamlessly with your lectures to put students in charge of running and marketing their own simulated sports franchise, whether they are learning remotely or in the classroom.
SPORTS MANAGEMENT COLLECTION
The online simulations enable students to test business concepts in a risk-free, game-based environment and see the impact of their choices immediately. Students are able to experience different strategies and continually refine their results to optimize business outcomes and increase profitability.
In the Sports Management Collection of Case Simulations, students experience how to:
• Manage a Stadium
• Promote & Sell Tickets
• Manage a Winning Team
Topics covered in the Sports Management Collection include:
• Ticket & Advanced Pricing Strategies
• Event Security, Ingress, & Egress
• Parking & Revenue
• Concessions & Capital Spending
• Sponsorships
• Promotion - Media & Measurement
• Social Media Advertising
• Television & Ticket Sales
• Player Management
• Ethics in Sports Management
• GM - Sports Franchise Project
• GM - Advanced Sports Franchise Project
New and enhanced Concept Overviews to include, but not limited to:
• Updated case study examples
• Sustainability initiatives
• Crisis management and emergency preparedness
• Bundling and packages
• Segmentation strategies
• ROI of sponsorships
• Social media advertising
• Streaming
• Women in sports
• Revised Quiz Questions
