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KM College One-Pager (Sports Management)

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Sports & Event Management Collection Develop The Next Generation of Sports Franchise Owners

Knowledge Matters is the leader in virtual experiential learning, currently serving U.S. colleges and universities. Our visually immersive and interactive learning curriculum integrates seamlessly with your lectures to put students in charge of running and marketing their own simulated sports franchise, whether they are learning remotely or in the classroom. The online simulations enable students to test business concepts in a risk-free, game-based environment and see the impact of their choices immediately. Students are able to experience different strategies and continually refine their results to optimize business outcomes and increase profitability.

In the Sports & Event Management Collection of Case Simulations, students experience how to:

Manage a Stadium

Topics covered in the Sports & Event Management Collection include:

Promote & Sell Tickets

Manage a Winning Team

» Ticket & Advanced Pricing Strategies

» Television & Ticket Sales

» Event Security, Ingress, & Egress

» Player Management

» Parking & Revenue

» Ethics in Sports Management

» Concessions & Capital Spending

» GM - Sports Franchise Project

» Sponsorships

» GM - Advanced Sports Franchise Project

» Promotion - Media & Measurement » Social Media Advertising


Sports & Event Management Update - Fall 2025

New and enhanced Concept Overviews to include, but not limited to:

» Updated case study examples

» Social media advertising

» Sustainability initiatives

» Streaming

» Crisis management and emergency preparedness

» Women in sports

» Bundling and packages

» Revised Quiz Questions

» Segmentation strategies » ROI of sponsorships

Get a Demo & Free Trial Account Today Simulation Information: knowledgematters.com/case-simulations/sports-event-management-collection/ Request a Demo: knowledgematters.com/case-simulations/contact/ Call Us: 877-965-3276


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