Issuu

Prepared For: Thomas E. Ascheim & Deborah V. Ascheim 440 N. McCadden Place Los Angeles 90004 Ed Solórzano Luxury Property Specialist m 310.990.6252 o 310.777.2863 solorzanorealtor@gmail.com EdSolorzano.bhhscalifornia.com DRE: 01267829 Joe Lupariello REALTOR® - Sales Associate m 310.601.699 o 310.777.7800 Joe@joesellsla.com joesellsla.com DRE: 01942633 _____________________________________ EXCLUSIVE PRESENTATION Presented By:

THANK YOU

Dear Tom & Deborah,

Your real estate property is one of your most valuable assets. Placing the responsibility of the sale in capable and knowledgable hands is an important decision. This requires care and consideration when choosing the right representation for the transaction.

A decision based on experience, compatibility, expertise and merit is imperative. In the following pages, you will find our biographies detailing our professional history and a marketing strategy detailing what you can expect from our team. We will implement the most highly successful marketing strategies available to deliver the results that you deserve.

We thank you for this opportunity and look forward to working with you.

Kind Regards,

Joe Lupariello Ed Solórzano

BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA PROPERTIES

YOUR REPRESENTATIVES

BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA PROPERTIES

JOE LUPARIELLO

Joe Lupariello is a real estate professional who has managed to conquer two areas of expertise that many people in Los Angeles find difficult to master-the real estate market and the entertainment industry. That’s why his experiences make him uniquely qualified to meet the real estate needs of entertainment industry professionals throughout Southern California.

Joe’s real estate background includes more than 14 years of experience as a real estate investor and property manager. Prior to joining Berkshire Hathaway HomeServices, he was the owner and managing partner of The Havenhurst Group, a real estate development company. His clients included owners of single-family residences, condos, multi-unit apartments, and luxury oceanfront properties.

With outstanding talents in interior design and home staging, Joe quickly became recognized for his ability to keep clients’ rental properties occupied at high rates of return and clients’ sale properties listed for short market times and with successful closings.

Joe@joesellsla.com

joesellsla.com

DRE# 01942633

Joe’s entertainment expertise includes more than a decade as a television producer and development executive. He was an executive consultant and show runner for two home design shows: “Merge With Lisa Rinna,” for Lifetime Network and “Before And After’noon Movies,” for USA Networks. These shows allowed him to combine his passion for real estate and design with his producing and talent relations’ acumen. Joe also served as president of Leeza Gibbons Enterprises, a multi-media entertainment company, where he produced and developed projects and series for various networks including MTV, Lifetime, E! Entertainment Television, TNN, and Premiere Radio Network.

Joe’s media background offered him an insightful perspective of the demanding schedules and privacy issues that are critical to industry professionals. He has an acute appreciation for the importance of discretion and confidentiality, ensuring the best interests of his clients. He recognizes that for many industry professionals the work week never stops, and he has become a trusted & reliable advisor to his clients.

In addition to being a successful businessman, Joe is truly invested in Los Angeles as evidenced by his impressive record of service to the community. He was one of the founding board members of the Southern California Chapter of St. Jude’s Children’s Research Hospital and has served on the national boards of directors for GLAAD and Outfest. In addition, he has worked on behalf of Para Los Ninos, American Red Cross, MDA, The March of Dimes, Juvenile Diabetes Foundation, and ChildHelp, among others.

BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA PROPERTIES

S. Rodeo Dr., Ste 100 Beverly Hills, CA 90212

131

310.601.0699

ED SOLÓRZANO

A top producing agent with Berkshire Hathaway HomeServices California Properties Beverly Hills Office, Ed specializes in the marketing and sales of residential properties throughout the entire Westside -- from Downtown Los Angeles to Malibu -- and in the San Fernando Valley -- from Toluca Lake to Agoura Hills. Ed is also a condo specialist with extensive knowledge of the Wilshire Corridor, a cluster of high-rise luxury residences that stretch from Beverly Hills to Westwood Village. Ed also carries the designation of “Luxury Property Specialist.”

131

solorzanorealtor@gmail.com

esolorzano@bhhscal.com

edsolorzano.bhhscalifornia.com

DRE# 01276829

Ed is a graduate of Loyola Marymount University and earned a B.A. from the College of Communication & Fine Arts. He is also a life-long Angeleno. Over the years, Ed has resided in several of L.A.’s diverse neighborhoods including, Beverlywood, Beverly Grove, Sunset-Doheny, Windsor Square, Hancock Park, West Hollywood, and Beverly Hills. It is Ed’s intimate knowledge of the nuances of these and the surrounding areas, which truly sets him apart from other real estate professionals.

After concluding a 15 year career in the Television industry, Ed pursued a career in residential real estate. Since then, many of his enduring contacts in the entertainment field have crossed-over to become real estate clients, including: theatrical Talent Agents, Actors, Vocalists, Film & Television Producers, Network Executives and Screenwriters. Among Ed’s Design Industry clientele, he has had the privilege of representing award-winning Architects, Landscape Architects and Interior Designers whose various projects have been published internationally. Over the past few years, Ed has become a relocation specialist and has represented a number of international buyers from Latin America, Europe, and Asia; some of his most recent Buyers have hailed from Mexico, Italy, Germany, France, China, Great Britain, Switzerland, and Saudi Arabia.

Ed has enjoyed a fruitful association with Berkshire Hathaway (formerly known as Prudential California Realty) since 2001 and has successfully closed 234 sales transactions. One of Ed’s most significant accomplishments is co-listing and selling the “Venezia,” a luxury low-rise new construction condominium project consisting of 25 units, located on the Wilshire Corridor in Westwood.

In 2016, Ed was bestowed the “Legend Award” for five years of consitently ranking in the top 2% of Berkshire Hathaway agents nationwide. In 2022, Ed received his second “Legend Award” marking 10 years of ranking in the top 2%.

In 2022, Ed listed and sold the highest priced sale ever recorded in historic Hancock Park (per MLS)

BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA PROPERTIES SOLÓRZANO understanding Hills. house little close party.” highly approach to running “90% of clientele reputation guess HOMESERVICES

S. Rodeo Dr., Ste 100

Hills, CA 90212

Beverly

310.990.6252

SUCCESSFULLY REPRESENTED

Sold Properties:

5229 W. 2nd Street, Hancock Park $ 1,995,000 1479 Lindacrest Drive, Beverly Hills $ 2,350,000 5253 Agnes Avenue, Valley Village $249,000 11916 Gorham Avenue, #201, Brentwood $720,000 1722 Ferrari Drive, Beverly Hills $ 1,024,000 1847 Beverly Drive, Beverly Hills $925,000 1220 Manning Avenue, #6, Westwood $549,999 10795 Wilshire Boulevard, #101, Westwood $700,000 1339 S. Spaulding Avenue, Beverly Center/Miracle Mile $359,000 10795 Wilshire Boulevard, #305, Westwood $765,000 5810 Bright Avenue, Whittier $650,000 10795 Wilshire Boulevard, #301, Westwood $700,000 10795 Wilshire Boulevard, #205, Westwood $715,000 10795 Wilshire Boulevard, #105, Westwood $740,000 4775 Topeka Drive, Tarzana $775,000 10795 Wilshire Boulevard, #102, Westwood $680,000 363 S. Orange Drive, Hancock Park $599,000 10795 Wilshire Boulevard, #302, Westwood $755,000 10795 Wilshire Boulevard, #PH501, Westwood $ 2,100,000 10795 Wilshire Boulevard, #103, Westwood $620,000 10795 Wilshire Boulevard, #202, Westwood $720,000 10795 Wilshire Boulevard, #104, Westwood $740,000 10795 Wilshire Boulevard, #303, Westwood $680,000 5117 Fairbanks Way, Culver City $479,000 2839 McConnell Drive, Cheviot Hills $1,149,000 10795 Wilshire Boulevard, #304, Westwood $820,000 10701 Wilshire Boulevard, #2101, Westwood $589,000 19115 Charles Street, Tarzana $ 3,600,000 19115 Charles Street, Tarzana $650,000 10795 Wilshire Boulevard, #204, Westwood $790,000 1521 Greenfield Avenue, #203, Westwood $629,000 10795 Wilshire Boulevard, #403, Westwood $725,000 4526 Gentry Avenue, Valley Village $679,000 10795 Wilshire Boulevard, #PH503, Westwood $ 1,350,000 8572 Hillside Avenue, Sunset Strip/Hollywood Hills $ 1,795,000 8987 St. Ives Drive, Sunset-Doheny $ 1,895,000 10795 Wilshire Boulevard, #PH505, Westwood $ 1,795,000 10795 Wilshire Boulevard, #102, Westwood $ 825,000 10795 Wilshire Boulevard, #PH504, Westwood $1,895,000

*List Price:

10795 Wilshire Boulevard, #PH501, Westwood $ 1,675,000 10795 Wilshire Boulevard, #101, Westwood $895,000 10795 Wilshire Boulevard, #PH502, Westwood $1,695,000 3049 Beverly Glen Circle, Bel Air $ 2,450,000 10795 Wilshire Boulevard, #203, Westwood $895,000 1339 S. Spaulding Avenue, Wilshire Vista/Miracle Mile $599,000 4028 Alta Mesa Drive, Studio City $1,199,000 10795 Wilshire Boulevard, #204, Westwood $999,000 10795 Wilshire Boulevard, #201, Westwood $949,000 1014 N. Doheny Drive, #2, West Hollywood $569,000 10795 Wilshire Boulevard, #101, Westwood $999,000 14467 Dunbar Place, Sherman Oaks $1,169,000 130 Ocean Park Boulevard, #130, Santa Monica $1,100,000 10580 Wilshire Boulevard, #6S, Westwood $2,300,000 1526 S. Crescent Heights Boulevard, Beverlywood $735,000 18324 Clark Street, #103, Tarzana $495,650 8400 Truxton Avenue, Westchester $779,000 10795 Wilshire Boulevard, PH #503, Westwood $ 1,895,000 10823 Whipple Street, #1, Toluca Lake $335,000 1835 Pandora Avenue, #101, Century City $1,150,000 1835 Pandora Avenue, #102, Century City $1,325,000 1835 Pandora Avenue, #202, Century City $1,399,000 1835 Pandora Avenue, #303, Century City $1,625,000 1835 Pandora Avenue, #402, Century City $1,695,000 10795 Wilshire Boulevard, PH #504, Westwood $ 3,500,000 1835 Pandora Avenue, #302, Century City $1,425,000 1835 Pandora Avenue, #301, Century City $1,399,000 839 Commonwealth Avenue, Venice $898,000 1835 Pandora Avenue, #302, Century City $1,425,000 1835 Pandora Avenue, #201, Century City $1,325,000 1835 Pandora Avenue, #103, Century City $ 1,695,000 628 N. Edinburgh Avenue, Miracle Mile $1,099,000 755 N. La Jolla Avenue, West Hollywood $1,395,000 8783 Lookout Mountain Avenue, Laurel Canyon $ 1,495,000 1700 Benedict Canyon, Beverly Hills $750,000 2752 Hollyridge Drive, Beachwood Canyon/Hollywood Hills East $ 1,595,000 10795 Wilshire Boulevard., #402, Westwood $ 1,395,000 1205-1209 S. Crescent Heights Blvd., Miracle Mile $ 1,436,375 754 N. La Jolla, West Hollywood $ 1,350,000 4123 Stansbury Avenue, Sherman Oaks $ 3,995,000 4028 Alta Mesa Drive, Studio City $ 1,695,000 609-611 Westmount Drive, West Hollywood $ 1,699,000 530 S. Hewitt Street, #226, Downtown Los Angeles $385,000 14349 Millbrook Drive, Sherman Oaks $ 2,395,000 4141 Glencoe Way, Marina Del Rey $720,000 10861 Moorpark St., #12, North Hollywood $335,000 12466 Beatrice St., Mar Vista $649,000

113 S. Kilkea Dr., Beverly Center $ 1,095,000 1529 S. Dunsmuir, Miracle Mile $399,000 3442 White Rose Way, Encino $1,249,000 9712 Heather Road, Beverly Hills $ 3,299,000 1155N. La Cienega Boulevard, #105, West Hollywood $445,000 1420 S. Spaulding Avenue, Miracle Mile $949,000 400 S. Hudson Avenue, Hancock Park $ 5,750,000 3740 Vantage Avenue, Studio City $ 1,795,000 4448 Irvine Avenue, Studio City $749,000 853 S. Tremaine Avenue, Hancock Park/Brookside $1,595,000 101 N. Gower St., Larchmont Village $1,195,000 179 S. Hudson Avenue, Hancock Park $3,595,000 8287 Marmont Lane, Sunset Strip $1,599,000 10501 Wilshire Boulevard, #2211, Westwood $649,000 1859 Webster Avenue, Silverlake $839,000 31725 Lobo Canyon Drive $825,000 310 N. Ridgewood Place, #C, Hancock Park $449,000 4862 McConnell Avenue, Marina Del Rey $439,000 652 Wilcox Avenue, Hancock Park $699,000 8031 Woodland Lane, Los Angeles $1,500,000 6 Fleet Street, #201, Marina Del Rey $1,295,000 839 Commonwealth Avenue, Venice $849,000 16960 Livorno Drive, Pacific Palisades $1,695,000 266 19th Street, Santa Monica $3,750,000 1510 Blue Jay Way, Sunset Strip $4,995,000 10727 Wilshire Boulevard, #704, Westwood $1,850,000 Confidential Sale, Beverly Hills $19,995,000 8515 Saturn Street, #102, Beverlywood $327,000 835 Commonwealth Avenue, Venice $879,000 29282 Circle Drive, Agoura Hills $1,315,000 2222 Avenue of the Stars, #505E, Century City $995,000 355 S. Muirfield Road, Hancock Park $8,995,000 10787 Wilshire Boulevard, Westwood $539,000 12202 Summertime Lane, Culver City $500,000 9755 Oak Pass Road, Beverly Hills $2,195,000 1416 N. Sycamore Avenue, Hollywood $899,000 10580 Wilshire Boulevard, #7NW, Westwood $2,195,000 16337 Francina Drive, Encino $2,388,000 848 N. Kings Road, #206, West Hollywood $660,000 526 Bellagio Terrace, Bel Air $3,499,000 305 Arnaz Drive, #203, Beverly Center $799,950 1737 N. Vista Street, Hollywood Hills $1,849,000 5929 Meridian Street, Highland Park $851,000 450 N. Palm Drive, #406, Beverly Hills $3,175,000 4915 Rupert Avenue, Encino $1,968,000 5145 Yarmouth Avenue, #5, Encino $389,000 101 Saddlebow Road, Bell Canyon $1,799,000

1957 N. Bronson Avenue, #106, Beachwood Canyon $699,000 1248 N. Laurel Avenue, #204, West Hollywood $929,000 462 N. Highland Avenue, Hancock Park $1,395,000 224 S. Muirfield Road, Hancock Park $5,995,000 14732 Albers Street, Sherman Oaks $849,900 1255 N. Harper Avenue, #10, West Hollywood $399,900 1033 Carol Drive, #T2, West Hollywood $1,099,000 1025 N. Kings Road, #318, West Hollywood $589,000 335 Amalfi Drive, Santa Monica Canyon $3,395,000 8287 Marmont Lane, Hollywood Hills $2,295,000 1280 Monte Cielo Drive, Beverly Hills $4,750,000 2220 Avenue of the Stars, #1203, Century City $1,795,000 634 S. Rimpau Boulevard, Hancock Park $4,795,000 530 Bellagio Terrace, Bel Air $3,500,000 2222 Avenue of the Stars, #1505, Century City $1,595,000 10490 Wilshire Boulevard, #804, Westwood $2,195,000 277 S. Spalding Drive, #201, Beverly Hills $1,395,000 310 N. Ridgewood Place, #C, Larchmont Village $749,000 6339 Colgate Avenue, Beverly Grove $1,995,000 2352 Ganesha Avenue, Altadena $949,000 132 N. La Peer, Los Angeles $1,995,000 609 N. Crescent Heights Boulevard, West Hollywood $1,500,000 2222 Avenue of the Stars #904, Century City $1,995,000 3980 Weslin Avenue, Sherman Oaks $1,089,000 1745 Camino Palmero Street, Hollywood $595,000 1033 Carol Drive, #T2, West Hollywood $1,275,000 13911 Milbank Street, Sherman Oaks $1,699,000 400 S. Hudson Avenue, Hancock Park $8,500,000 1226 S. Tremaine Avenue, Longwood Heights $1,999,500 2220 Avenue of the Stars, #205, Century City $749,000 2301 W. Silver Lake Drive, Silver Lake $1,899,000 10861 Moorpark Street #112, North Hollywood $535,000 19600 Mayall Street, Northridge $929,000 2170 Century Park East #1601, Century City $659,000 1129 Sierra Alta Way, Sunset-Doheny $6,000,000 8987 St. Ives Drive, Sunset-Doheny $2,995,000 9755 Oak Pass Road, Beverly Hills Post Office $3,200,000 3130 Glenmanor Place, Atwater Village $2,292,850 8566 Hollywood Boulevard, Sunset-Strip/Hollywood Hills $2,795,000 355 South Muirfield Road, Hancock Park $22,995,000 1202 North Zachary Lane, Hollywood $1,199,000 2352 Ganesha Avenue, Altadena $1,499,000 10490 Wilshire Boulevard #804, Westwood $2,895,000 120 North McCadden Place, Hancock Park $7,595,000 365 Sycamore Road, Santa Monica Canyon $3,300,000 634 South Rimpau Boulevard, Hancock Park $6,250,000 9220 Kinglet Drive, Sunset-Doheny $1,995,000 1865 Webster Avenue, Silver Lake $1,380,000 743 N. Orlando Avenue, West Hollywood $3,700,000 1240 Appleton Way, Venice $4,995,000

Leased Properties: *List Price:

9050 Elevado Street, West Hollywood $1,800 435 N. Oakhurst Drive, Penthouse, Beverly Hills $10,000 9005 Cynthia Street, #103, West Hollywood $1,300 10795 Wilshire Boulevard, #102, Westwood $5,900 10795 Wilshire Boulevard, Penthouse #504, Westwood $17,500 10816 Lawler Street, Palms/Mar Vista $2,250 10795 Wilshire Boulevard, Penthouse #501, Westwood $16,500 9005 Cynthia Street, #103, West Hollywood $1,500 10445 Wilshire Boulevard, # 304, Westwood $3,250 4226 Escondido Drive, Malibu $6,000 611 Westmount Drive, West Hollywood $5,500 115 Channel Pointe Mall, Marina Del Rey $18,000 2260 Bowmont Drive, Beverly Hills $6,700 800 Harper Avenue, Melrose District $8,000 1115 Alvira Street, South Carthay $5,000 10701 Wilshire Boulevard, #1002, Westwood $2,400 609 Westmount Drive, West Hollywood $4,000 115 Channel Pointe Mall, Marina Del Rey $16,000 115 Channel Pointe Mall, Marina Del Rey $18,000 242 Bernard Avenue, #244, Venice $2,795 1618 S. Alvira Street, Beverlywood $1,875 2127 Century Woods Way, #14, Century City $6,850 2222 Avenue of the Stars, #2502, Century City $5,000 2454 Penmar Avenue, Venice $3,000 2456 Penmar Avenue, Venice $4,700 143 Arnaz Drive, #305, Beverly Hills $4,700 12307 7th Helena Drive, Brentwood $20,000 325 S. Arnaz Drive, #302, Los Angeles $3,600 31202 Broad Beach Road, Malibu $100,000 1627 N. Orange Grove Avenue, Los Angeles $11,000 8945 Dicks Street, West Hollywood $5,995 348 Hauser Boulevard, Los Angeles $2,500 718 N. Croft Avenue, #303, Los Angeles $4,000 615 Hampton Drive, #A103, Venice $3,950 8287 Marmont Lane, West Hollywood $12,000 6716 Hillpark Drive, #308, Los Angeles $2,525 339 N. Oakhurst Drive, #201, Beverly Hills $5,750 2933 Danalda Drive, Cheviot Hills $17,000 365 Sycamore Road, Santa Monica $7,000 1110 S. La Jolla Avenue, Los Angeles $6,500 1248 N. Laurel Avenue, #204, West Hollywood $4,200 6716 Hillpark Drive, #308, Los Angeles $2,800 10727 Wilshire Boulevard, #704, Los Angeles $20,000

2222 Avenue of the Stars, #805, Century City $6,700 255 Mabery Road, Santa Monica $20,000 2222 Avenue of the Stars, #903, Century City $4,000 10727 Wilshire Boulevard, #704, Westwood $17,000 10490 Wilshire Boulevard #804, Westwood $10,500 332 S. Anita Avenue, Brentwood $15,750 4235 Mary Ellen Avenue #305, Studio City $4,800

All prices quoted are list price for confidentiality

PAST RELOCATION CLIENTS

Company:

Technicolor

NBC-Universal

Prudential Investment Management

InterContinental Hotel Group

Bank of America Corporation

Merrill Lynch Corporation

General Motors

Toyota

SUCCESSFULLY REPRESENTED

120 N. McCadden Pl | Hancock Park (represented seller) 355 S Muirfield Rd | Hancock Park (represented seller)

400 S Hudson Ave | Hancock Park (represented buyer) 634 S Rimpau Blvd | Hancock Park (represented seller) 224 S Muirfield Rd | Hancock Park (represented buyer)

355 S Muirfield Rd | Hancock Park (represented buyer) 179 S Hudson Ave | Hancock Park (represented seller) 400 S Hudson Ave | Hancock Park (represented buyer) 634 S Rimpau Blvd | Hancock Park (represented buyer) 853 S Tremaine Ave | Brookside (represented buyer) 101 N Gower St | Larchmont Village (represented buyer & seller)

462 N Highland Ave | Hancock Park (represented seller) 5229 W 2nd St | Hancock Park (represented seller) 365 S Orange Dr | Hancock Park (represented seller)

BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA PROPERTIES

BERKSHIRE

HATHAWAY HOMESERVICES CALIFORNIA PROPERTIES

THE FOREVER BRAND

“I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity. What other quality would you want that Berkshire Hathaway HomeServices does not have? I don’t think you could find one.”

Warren Buﬀett Chairman and CEO Berkshire Hathaway Inc.

YOU DESERVE AN EXCEPTIONAL EXPERIENCE

Berkshire Hathaway, Inc. resonates with buyers and sellers as a trusted brand. Our name opens doors of opportunity, introducing your home to more buyers and an exclusive network of agents.

Berkshire Hathaway HomeServices California Properties is backed by one of the most respected names in the world. We know you deserve the same opportunities and dedication that are synonymous with our reputation.

We are here to ﬁnd your perfect buyer.

Warren Buﬀett Chairman and CEO, Berkshire Hathaway Inc.

“A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust.”

REPUTATION MATTERS

Aligning with one of the most powerful names in business can make all the diﬀerence when listing your home in a competitive market like Southern California.

At Berkshire Hathaway HomeServices California Properties, our goal is to make every transaction as special as you are. You can expect dedicated real estate experts and a brokerage that is with you every step of the way, guiding you through one of the biggest investments of your life.

PROVEN RESULTS

We know that performance and reputation matter. To better serve you, we are continuously improving the way we do business and earning recognition on local, national, and global levels.

Berkshire Elite – California Properties ranks as the No. 2 brokerage in production nationwide and abroad1 among all Berkshire Hathaway HomeServices affiliates.

REAL TRENDS 500 – HomeServices of America is the largest real estate brokerage nationwide with the most transaction sides.2

Harris Poll – Berkshire Hathaway HomeServices is the Real Estate Agency Brand of the Year and Most Trusted Real Estate Brand. 3

Digital Marketing Recognition

Our digital and inﬂuencer marketing campaigns have earned recognition from numerous industry-leading organizations thanks to our forward-thinking strategies and commitment to gain exposure for our clients and brand. We generated more than 4 million impressions in the past year, leading to increased awareness and web traffic for our listings.

BETTER TOGETHER

Berkshire Hathaway, Inc. is universally admired for its great brands, superior products, and strong leadership. This stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation, extensive international networking connections, and a sound financial foundation. We thrive on helping buyers find their perfect home, whether around the corner, across the country, or abroad.

Our exclusive network of world-renowned brands and proven marketing abilities gracefully brings buyers and sellers together every single day.

Berkshire Hathaway HomeServices

• 50,000+ agents

• 1,500+ offices | 49 states

• Offices in North America, Europe, Asia, Mexico and growing

Berkshire Hathaway HomeServices

California Properties

• Nearly 3,000 agents

• 50 offices | 5 counties

• More than $13 billion in sales volume

HomeServices of America®

Local real estate worldwide

Berkshire Hathaway HomeServices is part of a larger organization, HomeServices of America. This relationship allows us and our clients to benefit from their strength, stability, and steady growth.

THE SIGN OF CONFIDENCE

At Berkshire Hathaway HomeServices California Properties, we excel at bringing our listings to the attention of an engaged audience. We conduct vast amounts of business in Southern California’s communities, from single-bedroom condos to multi-million dollar estates. Our highly collaborative network of agents draw on each other’s skills, experience, and connections to better represent you, from your first home to your forever home and everything in between.

VAST GLOBAL CONNECTIONS

ADVANCED TECHNOLOGY

PREMIER MARKETING STRATEGIES

AN EXEMPLARY TRACK RECORD DISTINGUISHED BY LOCAL EXPERTISE

ENSURING A SEAMLESS AND SECURE TRANSACTION

We adhere to the highest levels of commitment and protection. From lending to escrow, insurance to title, we have a vested interest in guarding your data. Our unified eﬀorts are checked and verified at every stage to produce a seamless transaction and successful closing.

MARKETING STRATEGY

BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA PROPERTIES

440 N. McCadden Place, Los Angeles 90004

Preparation for Marketing Launch

Assistance/liaison with professional Staging companies, if needed

Professional photography session to create branded and stylized listing photos for marketing in both digital & print ad formats, as well as a unique property website (i.e. www.440mccaddenplace.com)

Execution of floorplan

Prepare copywriting for property brochure and MLS description

Production of a professionally printed property flyer and/or brochure

Prelaunch campaign to sphere of influence and local REALTORS®

Develop property website

Pitch press release story to major news outlets, if applicable

Introduction of your home to the brokerage community

Enter listing into BHHSCP’s buyer-seller match platform

Send pre-MLS email to subscribed Berkshire Hathaway HomeServices California Properties agents

List property in Multiple Listing Service

Promote property at Berkshire Hathaway HomeServices California Properties office meetings

Publish dedicated property website and include in marketing

Send ‘Just Listed’ email announcement to sphere, industry, & top agents in Southern California (represents 10,000+ real estate professionals servicing the Westside, the San Fernando & San Gabriel Valleys, and Ventura/Santa Barbara Counties)

Host broker preview (at Seller’s discretion)

Promote listing to top buyer’s agents

Introduction of your home to the public

Launch print advertising in the Los Angeles Times Hot Property Westside Real Estate Weekend Section (Saturday Edition). The first week, the property shall be advertised with a color advertisement.

Each subsequent week, the property will be advertised in the Los Angeles Times Hot Property Westside Real Estate Weekend Section in a color photo-box format as part of BHHS California Properties section of select listings currently offered for sale, depending upon availability.

Direct mail – ‘Just Listed’ postcard to target/farm/sphere of influence

Schedule & host open houses (at Seller’s discretion)

Launch property video and/or virtual tour on social media channels

Promote property on my social media accounts

Submit to be a “Featured Listing” on company social media accounts & in company blog articles

Launch 7-Day digital advertising campaign via Adwerx

Launch mobile advertising campaign

Sweeping Online Exposure

Berkshire Hathaway HomeServices California Properties offers a comprehensive online strategy. Now that nearly 95% of home buyers use the internet to search for homes1, it’s become increasingly important to highlight your home throughout the digital landscape. To maximize exposure, and attract multiple competitive buyers, we’ve invested in premier website partners to syndicate your property. The following noteworthy sites will feature your listing locally, nationally, and internationally:

Agent Website – Your home will be featured on my website and social media.

BHHScalifornia.com – The destination for Southern California and Central Coast real estate searches, attracting 700,000+ visitors annually. Language and currency translation.

Luxury.bhhscalifornia.com – Linked to bhhscalifornia.com, our Luxury Division microsite showcases prestigious homes over $1.75MM and luxury leases in elite markets.

BHHS.com – Where millions of potential buyers start their U.S. home search, including the luxury demographic.

REALTOR.com and REALTOR.com/International – A global site hosted by the National Association of REALTORS® featuring listings from around the world.

LuxuryRealEstate.com – Listings from agents and firms who list and sell in the top 10% of their market. Featuring homes $1MM+.

WorldProperties.com – A place for international buyers to view our listings. In addition, your home will be searchable on Proxio.com in 19 languages and 55 currencies agent must login to view and search.

Juwai.com – The No. 1 Chinese property portal, visited by thousands of Chinese buyers each day from over 403 cities throughout China, as well as major Chinese communities in Taiwan, Hong Kong, Malaysia and Singapore

WSJ.com – Optional 30-Day Featured Upgrade

Listings are displayed in the Real Estate section including the European and Asian sites. 35 million+ monthly visitors. Listings are globally searchable. Featured on WSJ.com, Europe.WSJ.com, Asia.WSJ.com, India.WSJ.com, Lat.WSJ.com (Latin America), and Cn.WSJ.com (Chinese, Japanese, Korean translations).

MansionGlobal.com – Optional 30-Day Featured Upgrade

Part of Dow Jones, Mansion Global features listings over $1MM with an audience in three global editions - English, Chinese, and Spanish. Listings $7MM+ showcased in editorial content.

Zillow.com – Over 70 million unique monthly visitors. Listings reach 1.5 million unique visitors monthly from countries with high interest in US home purchases: Canada, China, India, Mexico and the U.K.

Trulia.com – More than 55 million unique monthly house hunters, the majority of which come from mobile devices.

Financial Times of London (https://propertylistings.ft.com) – Your property will appear before the highly affluent Financial Times of London audience.

Newspaper Advertising Options

Saturday Los Angeles Times

• Westside “Hot Property” Section

• Upon launch, the property will be advertised in a full page color advertisement in the Los Angeles Times Hot Property Westside Real Estate Weekend Section (Saturday Edition). Each subsequent week, the property will be advertised in the Los Angeles Times Hot Property Westside Real Estate Weekend Section in a color photo-box format as part of BHHS California Properties section of select listings currently offered for sale.

Tuesday Printed MLS Caravan

• Distributed to 4,500+ Los Angeles based brokers and agents. Upon launch, the property will be featured in a full page glossy color advertisement in the printed publication, as an introduction to the brokerage community.

Magazine Advertising Options

Hollywood Reporter Magazine

• 44 issues published/year

Variety Magazine

• Published quarterly

PUBLIC RELATIONS STRATEGY

Our brand, agents, and notable listings receive recognition through prestigious publications

• Local print & online publications

• blog.bhhscalifornia.com

• Social media + social media advertising

• Los Angeles Times Hot Property

• CurbedLA

• The Wall Street Journal

• Mansion Global

• The Real Deal - Los Angeles

• Hollywood Reporter

• Variety

• People Magazine

• Architectural Digest

• Fortune

13,000+ MAJOR GLOBAL DISTRIBUTION NETWORKS7

NEARLY 8.5 BILLION ESTIMATED VIEWS ANNUALLY8

Publication Date: 11/16/2019 Eye on the Big Picture

REACHING AN ONLINE AUDIENCE

BHHSCalifornia.com

930,000+ visitors annually4 | 20.8 million+ impressions annually 5 Nearly 98.7% of our social traffic comes from Facebook advertising 6

BHHS.com - Where millions of potential buyers start their U.S. home search.

We strategically partner with powerful industry leaders to make sure your listing appears online where buyers are searching.

Realtor.com – A global site hosted by the National Association of REALTORS ® featuring listings from around the world.

Zillow.com – An industry-leading real estate and rental marketplace.

WorldProperties.com – Buyers can view more than 3 million listings worldwide.

Financial Times of London – We present our luxury listings to this highly affluent audience.

MansionGlobal.com – We advertise listings over $1 million in three global editions—English, Chinese, and Spanish.

WSJ.com – All our listings are displayed in the WSJ.com Real Estate section, as well as in WSJ Europe, Asia, Latin America, India, and CN.WJS.COM (Chinese, Japanese, Korean translations).

LuxuryRealEstate.com – Listings from agents and firms who list and sell in the top 10% of their market.

Juwai.com – The No. 1 real estate portal in China where buyers find homes abroad.

DIGITAL MEDIA STRATEGY

We drive hundreds of thousands of consumers to our website and properties, generating buyer leads for your home using evolving strategies, carefully crafted messages, and expert design across all digital platforms.

Our in-house creative team collaborates to promote our brand and listings with

• Geographical and behavioral digital advertising

• An exclusive buyer-match network and listing alert dashboard

• State-of-the-art social media resources

• Strategic SEO implementation

• Virtual tours and remote consultation

• Exclusive listing opportunities

• Inﬂuencer marketing

• Professional listing image/video resources

• 24/7 virtual web assistance

• Email marketing

PRINT MEDIA OPPORTUNITIES

Print advertising remains a vital component of our marketing strategy. We take advantage of local opportunities and the strong presence our brand has in national and global publications.

Our partnerships allow for maximum exposure for our listings. We assess your home, your market, and the competition to determine if and when print media placements are recommended.

Premium Print Materials

Our large selection of professionally-designed post cards, ﬂyers, and direct mail pieces make a lasting impression in local markets. The sleek, modern pieces are created by Southern California design professionals for the Southern California real estate market.

EXCEPTIONAL VISIBILITY FOR AN EXCEPTIONAL BRAND

TOUCHING HEARTS, IMPROVING LIVES

We share a deep bond with the communities in which we live and work. We believe it is our responsibility to give back and we are fortunate to do so through The Charitable Foundation,9 a nonprofit comprised of agents and employees of Berkshire Hathaway HomeServices California Properties.

Through fundraisers, galas, silent auctions, community events, generous clients, and community members, our agent-run foundation has been making a positive impact on our local neighborhoods like yours for over 20 years.

$6.5 MILLION + IN DONATIONS

3,000+ GRANTS AWARDED

The Charitable Foundation

"A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust."

©2023 Berkshire Hathaway HomeServices California Properties is a member of the franchise system of BHH Affiliates LLC. BHHS and the BHHS symbol are registered service marks of Columbia Insurance Company, a Berkshire Hathaway affiliate. 1: Internal BHHS Reports for 2020 transactions. 2: The No. 1 ranking is derived from the REAL Trends 500 report on the country’s top 500 brokerages, based on units sold in 2019. REAL Trends - The Trusted Source for news, analysis and information about the residential real estate industry since 1987. 3: Berkshire Hathaway HomeServices received the highest numerical Equity Score and the highest numerical score relating to Trust and Love among Real Estate Agency brands included in the 2020 Harris Poll EquiTrend® Study, which is based on opinions of 39,100 U.S. consumers ages 15 and over surveyed online between January 1 and January 30, 2020. “Highest Ranked” was determined by a pure ranking of a sample of Real Estate Agency brands. 4: Source: Google Analytics 11/19/2019-11/18/2020. 5: Source: Facebook Analytics, Google Display Network Analytics, and Influencer Marketing Reports 10/01/2019-09/30/2020. 6: Source: National Association of REALTORS® 2017 Profile of Home Buyers and Sellers. 7: 2021 Meltwater, Inc. 8: Estimated Number Of Views Based On Website’s Traffic of Press Coverage from 12/01/2019-12/31/2020, Meltwater, Inc. 9: ©The Charitable Foundation is a nonprofit 501 (c)3 real estate agent-run organization.

Warren Buffett, Chairman and CEO, Berkshire Hathaway Inc.