Your real estate property is one of your most valuable assets. Placing the responsibility of the sale in capable and knowledgable hands is an important decision. This requires care and consideration when choosing the right representation for the transaction.
A decision based on experience, compatibility, expertise and merit is imperative. In the following pages, you will find our biographies detailing our professional history and a marketing strategy detailing what you can expect from our team. We will implement the most highly successful marketing strategies available to deliver the results that you deserve.
We thank you for this opportunity and look forward to working with you.
Kind Regards,
Ed Solórzano
YOUR REPRESENTATIVE
ED SOLÓRZANO
A top producing agent with Berkshire Hathaway HomeServices California Properties Beverly Hills Office, Ed specializes in the marketing and sales of residential properties throughout the entire Westside -- from Downtown Los Angeles to Malibu -- and in the San Fernando Valley -- from Toluca Lake to Agoura Hills. Ed is also a condo specialist with extensive knowledge of the Wilshire Corridor, a cluster of high-rise luxury residences that stretch from Beverly Hills to Westwood Village. Ed also carries the designation of “Luxury Property Specialist.”
Ed is a graduate of Loyola Marymount University and earned a B.A. from the College of Communication & Fine Arts. He is also a life-long Angeleno. Over the years, Ed has resided in several of L.A.’s diverse neighborhoods including, Beverlywood, Beverly Grove, Sunset-Doheny, Windsor Square, Hancock Park, West Hollywood, and Beverly Hills. It is Ed’s intimate knowledge of the nuances of these and the surrounding areas, which truly sets him apart from other real estate professionals.
After concluding a 15 year career in the Television industry, Ed pursued a career in residential real estate. Since then, many of his enduring contacts in the entertainment field have crossed-over to become real estate clients, including: theatrical Talent Agents, Actors, Vocalists, Film & Television Producers, Network Executives and Screenwriters. Among Ed’s Design Industry clientele, he has had the privilege of representing award-winning Architects, Landscape Architects and Interior Designers whose various projects have been published internationally. Over the past decade, Ed has served as a relocation specialist and has represented a number of international buyers from Latin America, Europe, and Asia; some of his most recent Buyers have hailed from Mexico, Italy, Germany, France, China, Great Britain, Switzerland, Saudi Arabia and Australia.
Ed has enjoyed a prolific and rewarding association with Berkshire Hathaway (formerly known as Prudential California Realty) since 2001 and has successfully closed 235 sales transactions. One of Ed’s most significant accomplishments is co-listing and selling the “Venezia,” a luxury low-rise new construction condominium project consisting of 25 units, located on the Wilshire Corridor in Westwood.
In 2016, Ed was bestowed the “Legend Award” for five years of consitently ranking in the top 2% of Berkshire Hathaway agents nationwide. In 2022, Ed received his second “Legend Award” marking 10 years of ranking in the top 2%.
In 2022, Ed listed and sold the highest priced sale ever recorded in historic Hancock Park (per the MLS and multiple media sources)
1339 S. Spaulding Avenue, Wilshire Vista/Miracle Mile
Wilshire Boulevard, #201, Westwood
N. Doheny Drive, #2, West Hollywood
#101,
Ocean Park Boulevard, #130, Santa Monica
Wilshire Boulevard, #6S, Westwood
#503, Westwood
2222 Avenue of the Stars, #805, Century City $6,700
255 Mabery Road, Santa Monica $20,000
2222 Avenue of the Stars, #903, Century City $4,000
10727 Wilshire Boulevard, #704, Westwood $17,000
10490 Wilshire Boulevard #804, Westwood $10,500
332 S. Anita Avenue, Brentwood $15,750
4235 Mary Ellen Avenue #305, Studio City $4,800
1650 Clear View Drive, Beverly Hills $20,000
* All prices quoted are list price for confidentiality
PAST RELOCATION CLIENTS
Company:
Technicolor
NBC-Universal
Prudential Investment Management
InterContinental Hotel Group
Bank of America Corporation
Merrill Lynch Corporation
General Motors
Toyota
BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA PROPERTIES
BERKSHIRE HATHAWAY HOMESERVICES CALIFORNIA PROPERTIES
THE FOREVER BRAND
“I would want to be associated with somebody where the financial strength was unquestioned and where the name stood for integrity. What other quality would you want that Berkshire Hathaway HomeServices does not have? I don’t think you could find one.”
Warren Buffett Chairman and CEO Berkshire Hathaway Inc.
YOU DESERVE AN EXCEPTIONAL EXPERIENCE
Berkshire Hathaway, Inc. resonates with buyers and sellers as a trusted brand. Our name opens doors of opportunity, introducing your home to more buyers and an exclusive network of agents.
Berkshire Hathaway HomeServices California Properties is backed by one of the most respected names in the world. We know you deserve the same opportunities and dedication that are synonymous with our reputation.
We are here to find your perfect buyer.
“A home is one of the most important assets that most people will ever buy. Homes are
also where memories are made and you want to work with someone you can trust.”
Warren Buffett Chairman and CEO, Berkshire Hathaway Inc.
REPUTATION MATTERS
Aligning with one of the most powerful names in business can make all the difference when listing your home in a competitive market like Southern California.
At Berkshire Hathaway HomeServices California Properties, our goal is to make every transaction as special as you are. You can expect dedicated real estate experts and a brokerage that is with you every step of the way, guiding you through one of the biggest investments of your life.
PROVEN RESULTS
We know that performance and reputation matter. To better serve you, we are continuously improving the way we do business and earning recognition on local, national, and global levels.
Berkshire Elite – California Properties ranks as the No. 2 brokerage in production nationwide and abroad1 among all Berkshire Hathaway HomeServices affiliates.
REAL TRENDS 500 – HomeServices of America is the largest real estate brokerage nationwide with the most transaction sides.2
Harris Poll – Berkshire Hathaway HomeServices is the Real Estate Agency Brand of the Year and Most Trusted Real Estate Brand. 3
Digital Marketing Recognition
Our digital and influencer marketing campaigns have earned recognition from numerous industry-leading organizations thanks to our forward-thinking strategies and commitment to gain exposure for our clients and brand. We generated more than 4 million impressions in the past year, leading to increased awareness and web traffic for our listings.
BETTER TOGETHER
Berkshire Hathaway, Inc. is universally admired for its great brands, superior products, and strong leadership. This stature extends to Berkshire Hathaway HomeServices, which has a globally respected reputation, extensive international networking connections, and a sound financial foundation. We thrive on helping buyers find their perfect home, whether around the corner, across the country, or abroad.
Our exclusive network of world-renowned brands and proven marketing abilities gracefully brings buyers and sellers together every single day.
Berkshire Hathaway HomeServices
• 50,000+ agents
• 1,500+ offices | 49 states
• Offices in North America, Europe, Asia, Mexico and growing
Berkshire Hathaway HomeServices
California Properties
• Nearly 3,000 agents
• 50 offices | 5 counties
• More than $13 billion in sales volume
HomeServices of America®
Local real estate worldwide
Berkshire Hathaway HomeServices is part of a larger organization, HomeServices of America. This relationship allows us and our clients to benefit from their strength, stability, and steady growth.
THE SIGN OF CONFIDENCE
At Berkshire Hathaway HomeServices California Properties, we excel at bringing our listings to the attention of an engaged audience. We conduct vast amounts of business in Southern California’s communities, from single-bedroom condos to multi-million dollar estates. Our highly collaborative network of agents draw on each other’s skills, experience, and connections to better represent you, from your first home to your forever home and everything in between.
AN
EXEMPLARY
TRACK RECORD
DISTINGUISHED BY LOCAL EXPERTISE
VAST GLOBAL CONNECTIONS
ADVANCED TECHNOLOGY
PREMIER MARKETING STRATEGIES
ENSURING A SEAMLESS AND SECURE TRANSACTION
We adhere to the highest levels of commitment and protection. From lending to escrow, insurance to title, we have a vested interest in guarding your data. Our unified efforts are checked and verified at every stage to produce a seamless transaction and successful closing.
TOUCHING HEARTS, IMPROVING LIVES
The Charitable Foundation, established by our agents, demonstrates how individuals and companies that give back can change lives.
The nonprofit Foundation has provided more than 1,000 grants, exceeding $5 million, to make a beneficial and constructive impact on the communities our agents serve.
The four major areas in which the Foundation strives to make a difference are:
• Community outreach and support
• Education and development
• Health and awareness
• The environment and preservation
The Charitable Foundation
MARKETING STRATEGY
MARKETING STRATEGY
7700
Willow Glen Road, Los Angeles 90046
Preparation for Marketing Launch
Assistance/liaison with professional Staging companies, if needed.
Professional photography session to create branded and stylized listing photos for marketing in both digital & print ad formats, as well as a unique property website (i.e. www.7700WillowGlenRoad.com)
Execution of floorplan
Prepare copywriting for MLS property description & marketing collateral
Production of a professionally printed property flyer
Develop property website
Prelaunch campaign to sphere of influence and local REALTORS®
Pitch press release story to major news outlets, if applicable
Order & install yard sign (at Seller’s discretion)
Introduction of your home to the brokerage community
Enter listing into BHHSCP’s buyer-seller match platform
Send pre-MLS email to subscribed Berkshire Hathaway HomeServices California Properties agents
List property in local/regional Multiple Listing Service
Promote property at Berkshire Hathaway HomeServices California Properties office meetings
Publish dedicated property website and include in marketing
Send ‘Just Listed’ email announcement to sphere, industry, & top agents in Southern California (represents 10,000+ real estate professionals servicing the Westside, the San Fernando & San Gabriel Valleys, and Ventura/Santa Barbara Counties)
Promote listing to top buyer’s agents
Introduction of your home to the public
Schedule & host Broker/Agent Caravan and open houses, at Seller’s discretion
Direct mail – ‘Just Listed’ postcard to target audience(s)
Promote property on agent & office social media accounts
Launch digital advertising campaign via Chalk Digital
MARKETING STRATEGY CONTINUED
Sweeping Online Exposure
Berkshire Hathaway HomeServices California Properties offers a comprehensive online strategy. Now that nearly 95% of home buyers use the internet to search for homes1, it has become increasingly important to highlight your home in the digital landscape. To maximize exposure, and attract multiple competitive buyers, we’ve invested in premier website partners to syndicate your property. The following noteworthy sites will feature your listing locally, nationally, and internationally:
Agent Website – Your home will be featured on my website and social media.
BHHScalifornia.com – The destination for Southern California and Central Coast real estate searches, attracting more than 700,000 visitors annually. Language and currency translation.
BHHS.com – Where millions of potential buyers start their U.S. home search, including the luxury demographic.
REALTOR.com and REALTOR.com/International – A global site hosted by the National Association of REALTORS® featuring listings from around the world.
Zillow.com – Over 70 million unique monthly visitors. Listings reach 1.5 million unique visitors monthly from countries with high interest in US home purchases: Canada, China, India, Mexico and the U.K.
Trulia.com – More than 55 million unique monthly house hunters, the majority of which come from mobile devices.
WorldProperties.com – Searchable in nine languages, this site attracts home seekers from 90 countries across the globe, and is a crossroads for more than 650,000 real estate professionals worldwide.
MARKETING STRATEGY CONTINUED
Juwai.com – The No. 1 Chinese property portal, visited by thousands of Chinese buyers each day from over 403 cities throughout China, as well as major Chinese communities in Taiwan, Hong Kong, Malaysia and Singapore
WeChat – China’s most popular instant messaging app and seamless one-stop shop for other common apps, including a real-estate sales platform connecting Chinese buyers with agents in the US.
NIKKEI - The world’s largest financial newspaper, with a daily circulation exceeding 1.73 million copies
Newspaper Advertising
Saturday Los Angeles Times
• Westside “Hot Property” Section
• Upon launch, the property will be advertised in a color photo-box advertisement in the Los Angeles Times Hot Property Westside Real Estate Weekend Section (Saturday Edition). Each subsequent week, the property will be advertised in the Los Angeles Time Hot Property Westside Real Easte Weekend Section in a color photo-box format as part of BHHS California Properties section of select listings currently offered for sale, upon availability.
Tuesday Printed MLS Caravan
• Distributed to 4,500+ Los Angeles based brokers and agents.
• Upon launch, the property will be featured in a color advertisement in the printed publication, as an introduction to the brokerage community.
PUBLIC RELATIONS STRATEGY
Our brand, agents, and notable listings receive recognition through prestigious publications
Nearly 98.7% of our social traffic comes from Facebook advertising 6
BHHS.com - Where millions of potential buyers start their U.S. home search.
We strategically partner with powerful industry leaders to make sure your listing appears online where buyers are searching.
Realtor.com – A global site hosted by the National Association of REALTORS ® featuring listings from around the world.
Zillow.com – An industry-leading real estate and rental marketplace.
WorldProperties.com – Buyers can view more than 3 million listings worldwide.
Financial Times of London – We present our luxury listings to this highly affluent audience.
MansionGlobal.com – We advertise listings over $1 million in three global editions—English, Chinese, and Spanish.
WSJ.com – All our listings are displayed in the WSJ.com Real Estate section, as well as in WSJ Europe, Asia, Latin America, India, and CN.WJS.COM (Chinese, Japanese, Korean translations).
LuxuryRealEstate.com – Listings from agents and firms who list and sell in the top 10% of their market.
Juwai.com – The No. 1 real estate portal in China where buyers find homes abroad.
DIGITAL MEDIA
STRATEGY
We drive hundreds of thousands of consumers to our website and properties, generating buyer leads for your home using evolving strategies, carefully crafted messages, and expert design across all digital platforms.
Our in-house creative team collaborates to promote our brand and listings with
• Geographical and behavioral digital advertising
• An exclusive buyer-match network and listing alert dashboard
• State-of-the-art social media resources
• Strategic SEO implementation
• Virtual tours and remote consultation
• Exclusive listing opportunities
• Influencer marketing
• Professional listing image/video resources
• 24/7 virtual web assistance
• Email marketing
PRINT MEDIA OPPORTUNITIES
Print advertising remains a vital component of our marketing strategy. We take advantage of local opportunities and the strong presence our brand has in national and global publications.
Our partnerships allow for maximum exposure for our listings. We assess your home, your market, and the competition to determine if and when print media placements are recommended.
Premium Print Materials
Our large selection of professionally-designed post cards, flyers, and direct mail pieces make a lasting impression in local markets. The sleek, modern pieces are created by Southern California design professionals for the Southern California real estate market.
EXCEPTIONAL VISIBILITY FOR AN EXCEPTIONAL BRAND
"A home is one of the most important assets that most people will ever buy. Homes are also where memories are made and you want to work with someone you can trust."
Warren Buffett, Chairman and CEO, Berkshire Hathaway Inc.
