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the global platform the agri-food business for innovation and Anuga2025:
From 4 to 8 October 2025, Cologne will play host to a new edition of Anuga, the world’s leading trade fair for food & beverage. Anuga is more than just an exhibition event. It is an international business hub that attracts top industry players, global buyers, distributors and startups from over 200 countries. With more than 7,900 exhibitors and an estimated 140,000 trade visitors expected, the event is undoubtedly a key hub for organisations involved in the agri-food industry.
The 2025 edition will enable the event to gain a stronger foothold in terms of strategic positioning by placing a greater emphasis on sustainability, digital innovation, and changing consumption patterns. The new Anuga Alternatives area will feature plant proteins, precision fermentation and cell cultivation, segments that are defining the future of the market. At the same time, the Taste Innovation Show will showcase the most cutting-edge innovations and reward businesses that can interpret emerging trends and anticipate consumer needs. From an infrastructure perspective, Anuga 2025 will reorganise spaces to promote efficiency and collaboration between related industries.
This will improve networking and drive greater interaction between demand and supply. For businesses, attending the fair means gaining access to an environment that not only expands business opportunities, but also allows them to position themselves as global players in an industry facing major challenges, from food security to resilient supply chains to increasing regulatory pressure on sustainability. With a vision that combines business, innovation, and responsibility, Anuga 2025 is poised to be the pivotal platform where European and international food & beverage companies will redefine their future strategies.
strategies, innovations and priorities Anuga’s voice:
of the edition 2025
From 4 to 8 October 2025, Anuga - the most important international trade fair dedicated to food and beverages - will return to Cologne, confirming its status as the global benchmark for the food industry. With more than a century of history and a unique ability to stay ahead of trends, Anuga is currently a key platform for gaining insights into how consumption, supply chains and market strategies have changed. Against a backdrop of technological innovation, sustainability and new distribution models, the event is preparing to host exhibitors and visitors from around the world, creating an unparalleled hub of relationships and knowledge. Jan Philipp Hartmann, director of Anuga, gives us an insider’s look at the goals of the 2025 edition, the main innovations and the challenges that the food & beverage sector is expected to face in the coming years, including digitisation, climate change and changing eating habits.
In light of the international difficulties in recent months, even for the food and beverage industry, in your forecasts, how will the fair be developed in terms of organisation, spaces, attendance?
«Despite global uncertainties, we are heading towards the largest Anuga ever – with around 8,000 exhibitors from more than 110 countries and an expected attendance of over 140,000 trade visitors. This impressive level of participation underlines the resilience and innovative power of the global food and beverage industry. From an organizational perspective, we have optimized the hall layout to make orientation easier and create natural synergies between themes. For example, Anuga Organic and Anuga Alternatives are now located next to each other, while Fine Food moves into the new Confex building, one of Europe’s most modern congress centers. Visitors and exhibitors will also benefit from enhanced digital services: improved matchmaking, networking tools, and the Anuga app – making participation more efficient and targeted. Overall, the fair reflects that international exchange remains essential, and Cologne continues to be the central meeting point for the global F&B community».
Jan Philipp Hartmann, director of Anuga
Anuga, the world’s leading trade fair for food & beverage, will return to Cologne from October 4 to 8, 2025, reaffirming its role as a global benchmark for the industry.
Despite global uncertainties, we are heading towards the largest Anuga ever – with around 8,000 exhibitors from more than 110 countries and an expected attendance of over 140,000 trade visitors
What will be the most interesting changes in this edition and what will be the main themes of the fair?
«One of the most important changes is the launch of Anuga Alternatives, a brand-new trade fair dedicated entirely to alternative proteins – from plant-based and fungi to algae and cell-based innovations. This strongly reflects one of the most dynamic growth segments in the global food market. We also introduced a new stage connected to this new area: the Anuga Horizon Stage, located within Anuga Alternatives, will debut as a future-oriented content platform, covering topics such as AI & Deep Tech, Health & Functional Food, Circularity and Regeneration. The Boulevard of Innovations will once again be a central highlight: Anuga Trend Zone with exclusive market data and consumer insights, Anuga Taste Innovation Show with more than 1,600 product entries and the top 10 innovations selected by an expert jury, Start-up Area with over 100 young companies presenting fresh ideas and disruptive concepts. Moreover, the hall structure has been strategically redesigned, bringing related themes (e.g., Anuga Organic and Anuga Alternatives) closer together, improving navigation and synergies for both exhibitors and visitors. The main guiding theme will once again be “Sustainable Growth” – underlining that sustainability is not optional but a core prerequisite for the industry’s future. Altogether, Anuga 2025 combines innovation, knowledge transfer and global business networking – making it the must-attend platform for everyone shaping the future of food».
One of the most important changes is the launch of Anuga Alternatives, a brand-new trade fair dedicated entirely to alternative proteins. This strongly reflects one of the most dynamic growth segments in the global food market.
The Boulevard of Innovations will once again be a central highlight: Anuga Trend Zone with exclusive market data and consumer insights, Anuga Taste Innovation Show with more than 1,600 product entries and the top 10 innovations selected by an expert jury, Start-up Area with over 100 young companies presenting fresh ideas and disruptive concepts.
The main guiding theme will once again be “Sustainable Growth” – underlining that sustainability is not optional but a core prerequisite for the industry’s future.
Simply the best in the kitchen. Since 1927.
Pasta, risotto, soups, pizzas, mains, salads.
Cooking with Edelblu is so easy.
seek authentic, Consumers traceable and sustainable food experiences
According to Diego Farinazzo, Bergader’s marketing director, Anuga is a strategic event for his company, given the breadth of the international audience and the quality of the interactions with high-profile buyers and distributors. «In a global context where the demand for premium products with a strong local identity is growing, the Cologne Fair enables us to strengthen existing relationships and explore new opportunities, particularly in the North American and Eastern European markets, which are currently among the most dynamic for our category. Recent export trends are backing up this positive momentum. Edelblu’s new, versatile and contemporary identity, which blends nearly 100 years of history with a modern approach, is resonating with customers and consumers in search of authentic, traceable, and eco-friendly food experiences. Our dairy specialties, rooted in the mountainous regions, perfectly embody this ethos. International events like Cibus and Sial have already given us promising signs. Anuga will be the stage where we can gather further validation and fast-track our global growth».
Four references for a historic blue cheese
At Anuga 2025, Bergader will showcase the Edelblu range. «It is the evolution of our historic blue cheese, which will turn 100 in 2027 - Diego Farinazzo explained -. Today, it is available in four varieties designed for different occasions: Classic, Gourmet, Cubes and Cream. Alongside this line, two icons of the Bergader range will also take centre stage: Cremosissimo, appreciated for its extraordinary creaminess and versatility in cooking, and Bavaria Blu, unique for its combination of inner veins of double blue mold and an edible white rind. The fair will also be an opportunity to share with people our semi-craftsmanship approach and how we source quality milk from small mountain pastures. These are the elements that make our cheese distinctive and genuine».
looming ahead on future trade US duties
Alessandro Utini, chairman of Consorzio del Prosciutto di Parma, views Anuga as an opportunity to meet with industry players that cannot be missed: «As always, our presence is intended to provide an opportunity for our producers to meet and exchange with their stakeholders. At this premier food and beverage event, we look forward to engaging in meaningful conversations with partners, visitors and other production entities that share our critical concerns. We aim to exchange ideas and operational strategies, particularly regarding the pressing issues that currently dominate our daily operations. Undoubtedly, one of these is the issue relating to US duties, which will likely take a heavy toll on trade with the United States, which is our first market in terms of exports and accounts for as much as one-third of the Parma ham exported globally. Staying on the subject of exports, in 2024 there were 2,540,000 Parma Hams headed to more than 90 countries around the world, accounting for 38% of our production. France and Germany were among the top destinations behind the USA, even though they experienced a decline due to particularly uncertain domestic environments. Emerging markets in Eastern Europe Good also showed good performance, suggesting growth potential for investment».
Consortium’s focus on environment and training
A topic the Consortium will definitely bring up at Anuga is its commitment to the environment, as evidenced by the ecological transition project it completed recently. «Together with the Milan Polytechnic, Enersem, and Csqa, we have calculated the environmental footprint of the Parma Ham sector. We have activated the national Made Green in Italy certification scheme for our product and created software to help our producers drive their sustainability performance - Alessandro Utini said -. However, at Anuga we will also discuss training. Thanks to the recent establishment of the Parma Ham Academy - a laboratory resembling a miniature ham factory - new resources, including young people, will be able to learn the techniques and secrets behind processing our thousand-year-old product» he added.
Pesticides Pasta range is made only with selected varieties of top quality Italian durum wheat, grown within the boundaries of an exclusive agreement between farmers and Armando’s pasta factory. A premium choice that stands out with the crowd.
* Thank to our checks and to the impartial third party certification, Armando’s pasta contains less than 0,00001g/kg (technical zero) of residues from the most widely used plant protection products (pesticides) normally involved in growing and storing durum wheat used to produce it, such as glyphosate.
High quality is
increasingly sought after even
abroad
Fabrizio Nucifora, brand sales & marketing director at Pasta Armando, stated that the first part of 2025 confirmed the positive trend of the brand’s exports: «In 2024, growth stood at +60% over the previous year, resulting in exports to account for more than 50% of the brand’s turnover. Today Pasta Armando reaches more than 50 countries, thanks to its premium quality, which is increasingly appreciated by consumers abroad as well. At Anuga, we look forward to meeting our international customers, as well as our current and new distributors and retail chains, as they increasingly appreciate the best that Italian agri-food has to offer. Pasta is a symbol of made-in-Italy products, and our brand has all it takes to gain a stronger footprint among premium pastas sold abroad. In the pasta market, there has been a noticeable and ongoing shift towards a heightened demand for quality, not just within Italy but abroad as well. This growing focus primarily centres on the origin of the ingredients, with an unyielding preference for Italian-sourced, certified raw materials».
A supply chain project ensuring total traceability of pasta
The company will attend the Anuga event with a renewed focus on the key features that distinguish Pasta Armando, which is made with 100% Italian durum wheat from the Armando Chain: «The supply chain project, now celebrating its 15th anniversary, was conceived through the visionary insight of chairman Armando Enzo De Matteis, a knight of the order of merit for labour - Fabrizio Nucifora explained -. It ensures complete traceability of every product. Pasta Armando is certified “Zero Residue Method of Pesticides and Glyphosate,” a feature that is appreciated in all markets. Armando’s bronze-drawn pasta, with its high protein content and diverse range of offerings, is equally appealing to international customers. We provide both long and short formats to meet the varied demands of retail and food service channels alike».
tradition Cutting-edge technology and local dairy
Giovanni D’Ambruoso, chairman of Delizia, views Anuga as an event that has historically been of great importance to his company: «This year, our expectations are high and two goals have been set. The first goal is to strengthen the ongoing business initiatives, which proved most rewarding this year, too. The second goal is to build new collaborations with the aim of promoting and making Apulia’s excellence known around the world. Fortunately, exports continue to grow and more and more countries are interested in made-in-Italy products. We can count on quality, solidity and experience, and can ensure a significant production of the best Apulian artisanal specialties. Indeed, while we take pride in our skilled master cheesemakers, who continue to handcraft the finest dairy products from our land, we also benefit from cutting-edge technology and state-of-the-art facilities that optimise production at every stage of the supply chain. Thanks to this approach, which blends time-honored traditions with cutting-edge industrial technology, we are able to meet customer demands swiftly and efficiently, all while maintaining the high quality of our offerings».
Strong focus on the Frozen line
At Anuga, the company will showcase a selection of premier specialties that undoubtedly stand out from the rest: «One of them is our burrata - Giovanni D’Ambruoso explained - which ranked as the best in the world at the World Championship Cheese Contest 2024. Our stracciatella and mozzarella cheese will also be featured, both crafted using the timeless traditions of the region. We anticipate that the Frozen line will be the flagship of Deliziosa. Leveraging quick-freezing technology, it enables us to ensure a significantly longer shelf life while preserving the exceptional quality of our products. Thanks to this technology, we are able to bring the true Apulian dairy tradition to even the most distant markets».
for made in agri-food exports A record-breaking 2024 Italy
2024 ended with a historic result for the Italian agri-food sector. According to Ismea’s analysis of Istat data, exports reached a record high of € 70 billion, showing an 8% increase over 2023. This result highlights the key role played by made-in-Italy products in the national trade balance, accounting for nearly 11% of the country’s total exports. This is an important achievement resulting from the companies’ ability to combine tradition and innovation, allowing them to capture the growing demand for quality products in international markets.
2024 ended with a historic result for the Italian agri-food sector. exports reached a record high of € 70 billion. This result highlights the key role played by made-in-Italy products in the national trade balance.
The cereals, rice, and derivatives category is one of the main drivers of growth, with a turnover of € 11.2 billion and growth of 7.3% compared to 2023. This category is followed by wine, which exceeded € 8 billion (+5.5%), and fresh and processed vegetables, standing at € 6.4 billion (+2.7%). The dairy sector also performed well, with exports reaching nearly € 6 billion, showing an increase of 8.6%. This growth was mainly driven by PDO cheese, Italy holding a leading position in Europe with 57 certified designations. One figure worth noting is the growth in olive oil exports from production districts, which increased by more than 40% in 2024 at current prices. This growth was due to rising prices and renewed international interest in healthy, quality-certified products.
Geographically, Europe remains the main outlet. Germany is the EU’s top trading partner, purchasing more than € 10.6 billion worth of Italian agri-food products (+6.2%), followed by France with just under € 7.5 billion (+4.1%), and Spain with nearly € 3 billion (+9.3%). Among other European countries, the United Kingdom recorded growth in the region of € 4.8 billion (+5.9%). Outside the Old Continent, the most dynamic market was the United States, with exports amounting to € 7.8 billion (+17.1%).
The cereals, rice, and derivatives category is one of the main drivers of growth. This category is followed by wineand fresh and processed vegetables. The dairy sector also performed well. This growth was mainly driven by PDO cheese, Italy holding a leading position in Europe.
Geographically, Europe remains the main outlet.Germany is the EU’s top trading partner, followed by France and Spain. Outside the Old Continent, the most dynamic market was the United States.
Flows to Canada, Japan, and some Asian emerging economies were also on the rise. There, made in Italy food and beverage products are still perceived as synonymous with quality and food safety.
Italy also confirmed its position as the European leader in terms of the number of certified products: 891 products with PDO, PGI, and TSG certifications. This helps boost the recognition and reputation of Italian agri-food products. There is an increasing demand internationally for traceable, sustainable, and health-conscious supply chains. The challenge for Italian companies will be to continue to invest in technological innovation, sustainable packaging, and internationalisation strategies that can build on their successes.
2024 was also marked by some critical issues: rising energy and raw material costs, volatile transportation, and geopolitical tensions put pressure on supply chains. However, the resilience of Italian agri-food businesses enabled them to turn difficulties into opportunities by strengthen-
ing market diversification and focusing on value rather than volume strategies. A winning decision indeed, as evidenced by the strong performance of agri-food exports in the first quarter of this year. From January to March 2025, exports of Italian food and beverages reached almost € 18 billion, showing a 5.9% growth compared to the same period last year. Specifically, foreign sales of domestic agricultural products exceeded € 2.7 billion (+8%), while sales in the food industry reached € 15.1 billion (+5.5 %).
With our “Layers of Joy” tiramisu collection, we ’ ve reimagined an Italian icon, turning each spoonful into a journey that surprises the senses and celebrates tradition in a new way
Explore the flavors lemon, sour cherry, pistachio, cinnamon cookie, and chocolate and let every layer tell its own story
Innovate using products of international value
According to Sarah Marengo, marketing manager at Dolceria Alba, Anuga is a must-attend event: «Not only is it one of the world’s leading trade fairs for food and beverage, but more importantly, it serves as a meeting point for potential customers from every corner of the globe. It provides the perfect platform to unveil new products and share the story of a company that seeks to be a modern-day interpreter of Italy’s confectionery tradition. Our expectations are high: we aim to stren gthen established relationships while also expanding into new markets, showcasing our ability to innovate with products of global appeal. On the export front, we have traditionally focused on Southeast Asia, a region that has proven highly receptive. In contrast, the U.S. market remains more volatile, affected by tariffs and exchange rate fluctuations. When a major market like the U.S. slows down, others step up, and that’s exactly what we’ve seen in recent months. Strong performance in these regions has enabled us to grow in a balanced and sustainable manner».
Five variations of tiramisu
At Anuga 2025, the company will showcase its new tiramisu line. «“Strati di Felicità: Mille Modi per Dire Tiramisù” is designed to offer a fresh twist on a timeless classic - Sarah Marengo explained -. The collection features five variants - lemon, black cherry, pistachio, chocolate, and caramelized cookie - that reinterpret tiramisu in a modern way, playing with the concept of layering: diverse textures, contrasting flavors, and carefully selected ingredients. This results in a multisensory experience that blends the richness of Italian tradition with flavors designed to resonate with an international audience. At the fair, we will also showcase other items from our frozen dessert range, highlighting the breadth and versatility of our offerings intended for both retail and food service».
Inspired by one of the most delicious and international desserts, this Tasting Experience Double bar double layers of chocolate on top, a layer of creamy white chocolate with banana and underneath, dark chocolate cocoa bean nibs, adding a crunchy texture to each bite.
Come and visit us 4th - 8th october 2025
Colonia - DE Hall 11.2 Stand E031
foreign to conquer Quality and innovation markets
For Giovanni Agostoni, global sales & marketing director at Icam, Anuga is a key strategic rendezvous: «It is an international platform where we can showcase the quality and innovation of our product lines, particularly Vanini, a premium brand that we are focusing on to strengthen and expand our presence in international markets. Expectations are therefore very high: we view the fair as an opportunity to strengthen our relationships with international partners, seize new opportunities, and reaffirm our position as a global leader in high-end chocolate. Exports continue to play a key role in the company’s growth: at present, more than 60% of total sales come from international markets. Following the strong performance seen in recent months, we are looking to the future with confidence and renewed enthusiasm».
Lots of new products for unique chocolate experiences
At Anuga 2025, the Vanini brand will bring a wealth of innovations designed to deliver an even more surprising and multisensory chocolate experience. «There is great anticipation for the new Tasting Experience Double Banana Split, a bar that reimagines an iconic dessert with a modern twist - Giovanni Agostoni explained -. A double layer of banana-flavored white chocolate, enriched with cocoa nibs, combines with the bold character of dark chocolate to create a unique balance of creaminess, sweetness and intensity. The Tasting Experience line also introduces the Winter Edition, offering two new creations that capture the essence of the holiday season: a Panettone-flavored milk chocolate bar with orange peel and a Gingerbread Biscuit bar. These bars combine tradition and innovation in a festive, convivial format. Completing the range is the Monorigine Peru 82% with Rhum, a creation that blends purity with rich, enveloping aromas, perfect for those seeking an intense and mindful experience. Also featured is the return of the iconic Blue Rose praline, now with a bolder recipe and refreshed packaging, accompanied by an exclusive assorted tin package».
Made in Italy meet Europeanconsumption styles references
According to Gabriella Bollino, commercial & marketing director at Inalpi, Anuga will serve as a key platform for exchanges and an opportunity to strengthen the relationships established with international business partners: «Thanks in part to the fair’s format, which fosters direct contact with key stakeholders, the event also becomes an opportunity to showcase and promote made in Italy products that, with their unique characteristics, are perfectly suited to the consumption and cooking styles of both European and non-EU markets. This trend is further confirmed by the latest data, which show a growth of around 20% for both Latterie Inalpi branded products and those in the private label (PL) segment, reflecting a genuine increase in both value and volume. Formaggini (spreadable creamy cheese portions) and butter products were particularly well-received. Therefore, the 2025 edition of Anuga represents a key opportunity to promote products such as sliced melts, formaggini and Happy Cheerse to the international market, perfectly suited for a tasty and original aperitif experience».
A whole range of innovative proposals
In the Anuga 2025 edition, the company will present several products. «We will present Latterie Inalpi Mascarpone in 250 g and 500 g packages - Gabriella Bollino explained -. With a shelf life of 120 days and a soft, velvety texture, it is an innovative offering for the export market. In addition, we will introduce two new products that expand the sliced spindle range: the 150 g Parmesan Slices, a new addition to the Gourmet line, and Grattugiato Gran Cucina, made with 100% PDO Bra Duro».
value-added
for high products Increasing demands
According to Diodato Ferraioli, chief commercial officer at La Doria, participating in Anuga will afford a significant strategic opportunity: «The fair is not only a platform for our brand but also a valuable tool for market analysis, enabling us to identify emerging consumer trends, observe competitor strategies, and engage directly with industry operators and professionals. We therefore expect a dynamic edition, full of stimuli and useful insights to guide our future business choices. Over the past few months, we have noticed that demand for high value-added products has gained momentum, with a growing emphasis on quality and sustainability. These trends are also reflected in the private label landscape, where innovation is increasingly key to differentiating and building customer loyalty».
The company’s business model is mainly focused on private labels. «This is the reason why we collaborate closely with our customers to address their needs for product innovation - Diodato Ferraioli explained -. At the same time, we identify emerging trends in our target sectors. We’ve focused on expanding our range with higher value-added products and services, which has enabled us to adapt to shifting demand and build loyalty with both trade and end customers, ultimately becoming a key driver for our growth. Continuous product innovation with a view to underpinning private label brands in line with new consumer trends is definitely one of the strengths of our supply chains».
R E T A I L R - H U M A N
A n e v e n t b y
A
n e t w o r k i n g
o p p o r t u n i t y d e d i c a t e d t o
T O P M A N A G E R S a n d E X P E R T S
i n t h e R e t a i l a n d B r a n d I n d u s t r y
October 29, 2025
For information
e v e n t i @ e d i z i o n i d m . i t
Europe’s
between resilience and new global challenges agri-food industry
2024 proved to be a year of strong vitality for Europe’s agri-food industry, one of the EU’s economic pillars as well as a strategic asset in international trade dynamics. According to data from the European Commission, the EU’s agri-food trade balance ended the year with a record surplus, strengthening Europe’s position as the world’s leading exporter of agricultural and processed products.
Total agri-food exports exceeded € 235 billion (up 3% from the previous year), driven mainly by wine and alcoholic beverages, dairy products, pork, cereals and food preparations. The most dynamic export markets include the United States, which again ranked as the second largest non-EU partner after the United Kingdom (+4%) and saw the largest increase in exports (+12%). China was the third largest destination despite showing a 9% decrease over 2023. Switzerland and Japan were the fourth and fifth largest
markets for European agri-food exports, both marking a 6% increase.
Among the main products sold, wine totalled at € 17.4 billion (about 7% of EU exports), while in the animal protein class, dairy stood at € 19.7 billion, accounting for 8.4% of the total. Cereal preparations and milling products led the trend for plant-based commodities with € 24.8 billion (10.5%).
Imports also reached a record level of nearly € 172 billion (up 8% over 2023). This increase was mainly driven by sharp price hikes for raw materials not grown in Europe, including coffee, cocoa, tropical fruits and vegetable proteins. The stronger growth in the value of imports led to a decline in the EU’s agri-food trade balance to well over € 63 billion (-8%).
quality and sustainable products appreciate Foreign buyers
Vincenzo Ragone, export manager at Oropan, believes that Anuga is the ideal time to meet most international business partners, in one place and in a few days: «Participation in the fair is also the ideal platform for sharing our uniqueness with other potential partners. Our company has become a key reference point for international buyers in both the retail and food service sectors who share the same trade vision: to delight global consumers with baked goods inspired by Apulian tradition, made with re-milled durum wheat semolina, our exclusive Forte mother yeast, and natural leavening. Our business proposition also creates significant value through our commitment to ESG principles. International buyers particularly appreciate our vision, which places sustainability at the heart of our strategic decisions. This is reflected in the numerous voluntary certifications we’ve earned, as well as the prestigious “EcoVadis Bronze Medal” award».
A product with a rich, Mediterranean flavour
At Anuga, Oropan will showcase the latest additions to the Forte range, a brand that elevates its entire business offering across the various segments it serves, including fresh baked goods, snacks, and frozen foods. «Among the new products we will present at the fair, emphasis is placed on the Forte Ciabatta made with re-milled durum wheat semolina and olives - Vincenzo Ragone explained -. This product stands apart from traditional soft wheat ciabatta, as reliance is made on re-milled durum wheat semolina, Forte mother yeast, and slow, natural leavening. This results in a ciabatta with a rich, satisfying, Mediterranean flavour, enhanced by a generous filling of leccino and green olives. The Forte Ciabatta made with re-milled durum wheat semolina and olives is designed for both the modern (in-store bakery) and fine dining channels. We are confident it will win over even the most refined palates».
drive demand for quality bread and bakery and Sweden Germany, France
Luigi Bravi, chairman of Orva, views Anuga as an appointment not to be missed: «A global platform that will enable us to strengthen our partnerships and showcase our growth to a global audience. Exports in recent years have shown tremendous growth: from € 6.5 million in 2022, we have increased to more than € 21.5 million in 2024 and expect to reach € 36 million in 2025, accounting for more than 35% of total sales. This result highlights the strength of our development model and the increasing appeal of Italian bakery products abroad. Germany, France, and Sweden are leading the charge, driving demand for high-quality bread and bakery goods. This motivates us to keep investing in innovation, sustainability, and expanding our product portfolio. Among our standout products is Pinsa, celebrated for its lightness, flavour, and versatility. It is helping us expand our global footprint and solidifying our position as the leading European producer. Anuga will be the perfect opportunity for us to build on this momentum and explore new growth possibilities».
A strategic partner for international PL
In Cologne, Orva aims to leverage its extensive experience as a private label manufacturer, a field in which it has become the partner of choice for leading international chains. «At the expo, we will present the range that best reflects our expertise - Luigi Bravi explained -. From Pinsa, our flagship product that is helping us expand internationally, in its various formats, to Pane Bauletto, and even our Piadina, an authentic taste of Italian tradition, now also available in a convenient Wrap version. Our goal at Anuga is not just to introduce products, but to communicate our reliability, production flexibility, and ability to meet the unique needs of retail customers. We want to demonstrate that we are not just a supplier of quality baked goods, but a true strategic partner in the growth of international private labels».
Growing focus
quality and value-added products
Chiara Coricelli, chairman and ceo at Pietro Coricelli, believes Anuga is an event of strategic importance: «It affords an unique opportunity to strengthen our image and footprint in foreign markets, meet qualified partners, suppliers and new potential customers. But it’s not just that: it is also a key opportunity to analyse emerging market trends and anticipate global consumer needs. In recent months, we have seen promising trends: international demand is recovering, while consumers are increasingly focused on quality and value-added products. For us, this means strengthening Coricelli’s brand position and empowering the dedication of our supply chain. In the coming months, we aim to build on the growth we have already achieved, expanding into new markets and taking steps to make our products more recognisable and accessible worldwide».
A comprehensive showcase of Coricelli’s product portfolio
At Anuga, the company will present the Coricelli’s entire product portfolio. «We will present an assortment that perfectly embodies the essence of the Mediterranean diet - Chiara Coricelli explained -. From extra virgin olive oil, the heart of our production, to a curated selection of specialties that tell the story of Italian taste, well-being, and conviviality, such as sauces, condiments, and pestos. At the same time, we are exploring complementary lines with a view to responding to emerging international trends, enriching our offering and positioning ourselves as a trusted partner for those seeking both quality and innovation in made-in-Italy products».
SPECIFICALLY FOR AIR FRYER COOKING AN EXCLUSIVE CONCEPT THAT COMBINES THE CRAFTSMANSHIP OF RONCADIN PIZZA WITH A RAPIDLY GROWING TREND. AVAILABLE IN A 2-UNIT PACK WITH AN IMMEDIATE SHELF IMPACT AND CLEAR CLAIMS: AIR FRYER PIZZA IS READY TO GUARANTEE SPEED AND CRISPINESS IN JUST A FEW MINUTES FOR THE CONSUMER AND ADDED VALUE TO THE CATEGORY.
Italian cuisine from International large-scale retail focuses on ingredients
According to Dario Roncadin, ceo of Roncadin, exports account for 78% of his company’s turnover, with the UK, the US, Germany and the Netherlands leading the way: «In our target market - the private label market - we serve leading international large-scale retail brands, positioning ourselves as a premium producer and strategic partner for developing innovative, high-quality projects. We develop hundreds of different recipes to meet each client’s needs in a personalised fashion. We focus on ingredients related to Italian cuisine, which are synonymous with quality and goodness, as well as ingredients typical of local culinary traditions. We then combine these ingredients with production processes that reflect traditional and artisanal methods. For many years now, Anuga has been a must-attend event for us. As the number one trade fair in the food and beverage sector, it can set trends and is viewed as a very important showcase for made in Italy products. We will be there to connect with a very large international audience that is increasingly interested in Italian products».
True Neapolitan pizza for air fryers
At Anuga 2025, Roncadin will launch its first air fryer pizza in a Margherita flavour. «It comes a slightly smaller format than the traditional pizza (20 cm in diameter) - Dario Roncadin explains -: a product that focuses on the speed and simplicity of preparation using an air fryer, an appliance that has now become a staple in consumers’ homes. Our air fryer pizzetta is a perfect proposition for those who are short on time but do not want to give up the pleasure of a real pizza, crispy and with an authentic taste. The base is authentic Neapolitan style, made with just five ingredients: water, flour, yeast, oil, and salt. It has a rich filling with 100% Italian tomatoes. The process also involves long rising and wood-fired baking on lava stone. It is prepared in 7 minutes at 200° C».
and certified quality to be most appealing find authenticity, bond with local area International buyers
According to Antonello Sorrentino, ceo of Sorì Italia, Anuga is always a pivotal time for the industry to come together: «For us, it is an opportunity to consolidate relations with markets where we are already well established - such as Europe, Asia and the Middle East - and to get a stronger footprint in countries where PDO female buffalo milk mozzarella cheese or fior di latte is not so popular. In this respect, made in Italy products remain a valuable driver: authenticity, bond with the local area and certified quality continue to appeal to international buyers. The first months of 2025 have shown an upbeat trend, with steady and encouraging growth. At the same time, we remain realistic. International markets are becoming more demanding and discerning, particularly regarding issues such as traceability, sustainability and consistency between products and brand messaging. For us, this means working with great dedication, staying deeply connected to our roots, while also knowing how to translate the values of Campanian tradition into a language that resonates and is appreciated globally. At the trade fair, we aim to strengthen existing partnerships and forge new ones, believing there is still significant potential for growth if we focus on quality and brand credibility».
Focus on Bella, the mozzarella cheese for pizza
At Anuga, Sorì will bring its entire range, but the focus will inevitably be on Bella, Campania’s PDO female buffalo mozzarella cheese designed for pizza. «The Horeca PDO version, stemming from the collaboration with master pizza maker Ciro Salvo, has already met with great success among professionals - Antonello Sorrentino explains -, because it combines taste and technical performance in baking, solving the longstanding problem of buttermilk release on pizza. We will also present the most highly anticipated novelty: the retail version of Bella, female buffalo milk mozzarella cheese packaged in water and designed for home consumption, available in an 180 g loaf format. It is a natural extension of the project: offering consumers a professional experience at home while delivering the same quality and functionality that pizza makers value».
Every shopping cart tells a story.
Every Thursday at 11:25 pm on il61, channel 61 DTT, the stories of large-scale retail trade and brands come to life with “Il Carrello
della Spesa”.
A new talk, a new perspective.
Anuga highlights 2025
Date:
- 4-8 October 2025
Location:
- Koelnmesse, Cologne (Germany)
Timetable:
- 10:00 a.m. to 06:00 p.m.
Organisers:
- Koelnmesse GmbH
- Bundesverband des Deutschen Lebensmittelhandels e.V. (Bvlh)
Director:
- Jan Philipp Hartmann
Product areas:
- Anuga Fine Food
- Anuga Drinks
- Anuga Chilled & Fresh Food
- Anuga Meat
- Anuga Frozen Food
- Anuga Dairy
- Anuga Bread & Bakery
- Anuga Hot Beverages
- Anuga Organic
- Anuga Alternatives
Overarching subject:
- Sustainable growth
Key topics:
- Private label
- Halal
- Clean label
- Premium & gourmet
Main events:
- Anuga Taste Innovation Show
- Anuga Organic on Stage
- Anuga Organic Supermarket
- Anuga Halal Market
- Anuga Kosher Market
- Anuga Trend Zone
- Anuga Horizon Stage
Exhibitors:
Manufacturers, importers and wholesalers of food and beverages, and catering technology
- Service providers for food retailing and gastronomy
