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This is Etteplan • A leading enterprise in designing industrial machines and equipment, and technical documentation • The largest Nordic company in China, with also the longest history of operating in the Chinese market. • Almost 1,900 designers and specialists, of which 1,150 in Finland, 410 in Sweden, 85 in the Netherlands and 220 in China • A total of 22 offices in Finland, 11 in Sweden, 1 in the Netherlands and 3 in China | wwww.etteplan.com | We have the know-how for assisting European businesses in localizing their products for the Chinese market, stresses Riku Riikonen, SVP, Engineering Services of Etteplan.
Cleantech from Finland to China The Chinese market is not easy to get into. Companies need knowledge on what products to sell in China, and how. Finnish Etteplan Oyj helps international companies in avoiding rookie mistakes when entering the Chinese market, and brings Chinese companies to the European market.
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tteplan specializes in designing industrial machines and equipment as well as writing technical documentation. These services are used by manufacturing companies of all sizes from the leading corporations to the smallest enterprises needing expertise in design or help in a case of fluctuating demand. Etteplan is the market leader in Finland and one of the largest in Sweden.
the specialists at Etteplan facilitates and speeds up entry into the Chinese market. “In China the market is different. A product can be good, but still not sell. When necessary, we modify the product to suit the needs of the locals, since in many cases it is not worth it to try to make it in China with the same product that’s selling well in Europe. In addition to the engineering and documentation services that we offer, we are also able to assist in forming local operation chains,” says Riku Riikonen, SVP, Engineering Services of Etteplan.
Already a decade in China Etteplan has been present in China since the year 2004. At the moment, the company has three offices with over 200 specialists, working at design and technical documentation for customers from all around the world, including plenty of cleantech businesses. In Finland, there is a lot of high level know-how in cleantech, but turning good ideas into products and entering new markets can prove difficult if the company’s own resources are scarce. Assistance from
From China to Europe
Etteplan designs sewage water treatment systems for EVAC, including technical documentation. These systems are used e.g. in large cruiser ships, cargo ships and offshore platforms all around the world.
Etteplan also helps Chinese companies in getting into the European market. “We know the Chinese products and the European standards, and thus we can help in planning products that fulfil the requirements of the target country,” Riikonen stresses. TEXT: MLS
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