l'Orafo Italiano 09 2015

Page 82

Heritage In questa pagina: un bracciale delle ultime collezioni e una serie di medaglie storiche dedicate all'Amore. ■ This page: a bracelet from the latest collections and a series of historical medals, dedicated to Love.

Pomodoro, Bino Bini, Salvador Dalì. Thanks to international contests for the Art Medal and Plate, Arezzo becomes the capital of the Art Medal. «Unoaerre has always had positive effects on the social growth and economic wealth of the district even through the enucleation of new companies - says Luca Benvenuti, CFO Unoaerre Industries - The relationship with the city has always been very strong and there is still a mutual respect. The recovery of the company continuity and then its saving over the last few years was strongly wanted by the city and above all by entrepreneur Sergio Squarcialupi, who had that sense of belonging, of strong ethical, moral contents, of gratitude towards a company that contributed in a decisive way to the development of a whole province». In the nineties the love medals were launched, created by two such artists as Salvatore Fiume and Pietro Cascella. However, the solitary ring named "the ring of love", the wedding rings "years together" and a whole series of jewels dedicated to love with the symbols of heart, locks, weavings and knots contributed to the definition of Unoaerre as the “factory of affections”. Today Unoaerre remains one of the most important goldsmith companies in the world (along with Chimet Spa it has a consolidated turnover approaching two billion euros), present on the international markets with a wide range of products in all gold caratages, but also in silver and non-precious materials, realised with the utmost attention to quality and suitable to a younger public, attentive to fashion trends. In 1998 the company museum, the first to be dedicated to the goldsmith art, was opened in Arezzo. «The museum is the place where the company identity becomes visible in all its complexity and richness and its memory is tangible continues Luca Benvenuti - through the collection, the study and the display of objects, tools, machinery, places and products. The sense of the Museum develops starting from those working in the company and is a heritage belonging to these same workers”. l'Orafo 2015

I fondatori Leopoldo Gori e Carlo Zucchi, raffigurati in un grande tondo, opera dello scultore Enzo Scatragli, posto all'ingresso esterno dell'azienda. ■ Founders Carlo Zucchi and Leopoldo Gori, depicted in a large roundel by sculptor Enzo Scatragli placed at the entrance to the company building.

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