It’s a
—69— MAR | APR
90210 Party
Managing Editor Lauren Barisic
Topping your best year after year is a tall order. Yet CVLUX Editor in Chief David Manning always finds a way. Going into the Luxury Awards party planning, there were a lot of theme options on the table—the team lingered within that space for several months until divine inspiration struck.
C
onsider this: if CVLUX was a place to stay instead of a magazine, it would be The Beverly Hills Hotel. Thus, the 2020 Luxury Awards theme was born! Reminiscent of the iconic resort, guests were wowed by the striking pink color scheme, black and white draperies, and live tropical foliage upon arrival to the 90210-inspired party. Valet service escorted people to arrive through two entrances at the building’s front, both of which fed into the area designated for photography. More contemporary than retro, signage was made of clear acrylic with white laser-cut logos to allow the extraordinary greenery to be visible from behind. The foliage and emblem duos made a stunning backdrop for pictures. Positioned with appropriately coordinated sponsorship placement, their impact throughout the entire venue was ongoing. Wide, striped carpets and a coordinating step-and-repeat was a fun, fresh take for photos. Candids and formal shots were taken by Ellie Koleen Photography, known for catching the most special of occasions with an artistic lens. A favorite from year to year, the photo booth was just as popular as ever!
Local public relations firm RPM PR got to test out their latest toy, a Glambot, on partygoers as they walked the black and white carpet. The filmed results were made available to the public with the release of CVLUX’s newest commercial video reel by Justice Films—check it out on www.cvlux.com! Transforming TorNino’s Banquets in Fresno, California takes a full business week. Justice Films had the foresight to position a GoPro to capture the entire duration of set-up, which was then played in time-lapse for the Luxury Awards audience as they took their seats for the show to start. Speaking of transformation, two major change-ups were implemented this year. The most obvious alteration was the dining room’s layout— instead of being centered in the width, this year’s stage was shifted to the far end, making the room feel even longer than it already is. Tables where then arranged in three tiers: Diamonds were set with premium placement near the stage, those who opted for the Dance Floor option were arranged around its edge, while the Signature tables were opposite the front and centered between the two bars.
