YOUR PREMIER LOCAL BOUTIQUE HOME BUILDER
As a third-generation builder with nearly 80 years of experience in the Central Valley, Bonadelle Neighborhoods is proud to offer homes for families to enjoy for generations. Every home is built with a spacious open floor plan, superior craftsmanship in every detail, and luxurious custom quality features that other builders consider upgrades. A home built by Bonadelle Neighborhoods is built to be uniquely yours—designed by you, made for your family, and built by ours.
HOMES ARE AVAILABLE NOW IN FOUR BONADELLE
NEIGHBORHOODS COMMUNITIES
Empire Ranch Located in Dinuba
Mission Oaks Located in Tulare Magnolia Located in Riverstone
Palm Crossing Located in Bakersfield
SEIZE THE TESORO
Tesoro
THIS IS THE PLACE
edna valley, ca
WEDDINGS | BED & BREAKFAST | WINERY | SPECIAL EVENTS
Step back in time at the exclusive entrance to the Edna Valley coastal wine region. Grand oaks encircle the lush estate. California’s Central Coast brings its own distinctive allure to each season. Embrace the green peaks of spring, golden hills of summer and the brightly hued vineyards of fall that invite the celebration of autumn harvest. Once home to famed Arabian horses, La Lomita now welcomes guests from around the globe for elegant weddings, celebrations, and events.
Come see the
Superior Quality & Value
For over 65 years, Fashion Furniture has featured the most beautiful home decorating ideas you’ve ever seen. Now, you’ll find the largest selection of American made furniture in the Valley. England Furniture, Omnia, Jonathon Louis, Michael Nicholas, Trailway Amish and many others!
Escape into Luxury Bliss
Announcing a cure for general surgery wait times.
inspirehealth.org
With more inspired general surgeons, we’re operating at a higher level.
With the growing demand for general surgery services, we’re inspiring top physicians to put down roots here. Just recently, we welcomed the highly accomplished Gerson P. Araujo, MD, to our expanding general surgery roster.
Increasing the availability of general surgery and the number of dedicated physicians is just part of our unwavering commitment to the people of the Central Valley. Because when the best minds in medicine come together, the result is nothing short of inspirational.
Gerson P. Araujo, MD General surgery
Welcome to the Issue
Power Players
Movers & Shakers
On the cover is Fresno’s new Chief of Police, Mindy Casto, who speaks about rising through the ranks, her path to the badge, and her hopes for the department (page 24). Ruiz Foods’ President & CEO Kimberli Carroll talks about what it means to be inducted into the Convenience Store News Hall of Fame (page 50). Vicki DeFrancesco speaks from the heart about starting over later in life (page 30).
Power Player Profiles highlight nine of the Central Valley’s top movers and shakers (page 31). Social Affair covers the Farm to Fiddle Dinner Party 2025 (page 52), Hinds Guild of Hope Champagne Brunch (page 53), Santé Health Foundation Luxury Gala (page 54), and Founders Club’s Charity Poker Tournament 2025 (page 55). Shake+Stir features O-iza, where five lady bosses sampled an impressive array of modern Japanese fine dining (page 18). Horoscopes are all about opportunity for transformation, self-discovery, and potential for change (page 56).
Be a Force
There seems to be a shift toward authenticity. Being genuinely “you” is something only we can do, yet it benefits more than ourselves. It allows us to be a force in our own realm, and that trickle-down effect can be a powerful thing. Be empowered to embrace yourself.
DAVID MANNING Publisher, Owner
EDITORIAL
Editorial Director LAUREN BARISIC
Features Editor ELISABETH ROSS
Features Contributor VICKI DEFRANCESCO Astrologer SHARI SCHOPP
ART
Design Director PHENG MOUA Graphic Designer SAMANTHA DEATHERAGE
Contributing Photographers DON DIZON, CAIT FRY, ELLIE KOLEEN, ROB WALKER CREATED BY SOPHIA, JUSTIN KEYS PHOTOGRAPHY and NATALIE ROBERSON PHOTOGRAPHY
BUSINESS
Account Executive NICOLE GIORDANO ASHJIAN Accounting Director DEE ANN LINKER Legal Counsel GONTORWON BORH
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CVLUX is published eight times a year by Modern Living Publishing LLC, 7797 N. First St. #172, Fresno CA, 93720. Copyright 2014 by Modern Living Publishing LLC. All rights reserved. Every effort has been made to ensure the information within this publication is complete and accurate at the time of publication. CVLUX does not warrant such accuracy or the claims of its advertisers. All materials, articles, reports, original artwork, and photos published in this magazine are the property of Modern Living Publishing LLC and cannot be used or reproduced without permission in writing. Modern Living Publishing LLC is not responsible for the opinions expressed within the publication. Prices quoted in advertisements are subject to change without notice.
shake+stir
While the Central Valley boasts numerous excellent Asian restaurants, Lin’s Restaurant Group elevates Far East cuisine to new heights. Among their offerings is O-iza Modern Japanese, located in Fresno’s River Park, which stands out as one of the most exquisite Japanese establishments in the area. This fine dining restaurant marries the art of sushi and teppanyaki in an elegant setting adorned with bonsai décor, a sophisticated interior, and a contemporary patio.
For this Power Players Edition of Shake+Stir, CVLUX’s Editorial Director Lauren Barisic and Event Director & Producer Laura Thompson were joined by lady bosses Tracy Kashian, Alma Wolverton, Revay Plunkett, Margot Kim, and Erin Melkonian to savor O-iza’s bright and flavorful dishes, perfectly paired with a selection of cocktails, hosted by Jason Lin, CEO of Lin’s Restaurant Group.
A stunning floral arrangement featuring cherry blossoms and white dendrobium orchids from Botanique Floral Artistry skirted the table, beautifully complementing bright pink satin napkins from The Linen Shoppe, place cards by Modern Press Paper Studio, custom O-iza chopsticks, and Tea Forté’s limited edition Hanami tea boxes gifted to each guest by Sam’s Italian Deli & Market.
After the ladies settled in, everyone selected their own drink from O-iza’s extensive and thoughtfully curated cocktail menu. Among the favorites was the Yuzu Margarita, which combines Sabé Blanco Tequila, Hakushika Hana-Kohaku Yuzu Sake, fresh lemon juice, and blue agave to create a deceptively demure Asian margarita. “This is a must-try for margarita connoisseurs,” Tracy noted. “There are a lot of flavors and yet they all blend so harmoniously. It’s a very smooth drink and easy to sip.”
If Martinis are more your style, the Gyokuru Martini will not disappoint. This cocktail features Hakutsuru Sake Organic Junmai and Hakushika Hana-Kohaku Yuzu Sake, combined with blue agave, fresh lemon juice, matcha, and decadent gold flakes. It is served with a shot of nigori sake, which can be sipped or shot.
From left to right: Jason Lin, Tracy Kashian, Alma Wolverton, Revay Plunkett, Margot Kim, Laura Thompson, Erin Melkonian, and Lauren Barisic.
Most people don’t think to order pasta at an Asian restaurant, but noodle lovers will be amazed by the Ebi Carbonara. Udon noodles are delicately dressed in a miso beurre blanc with rock shrimp, bacon, prosciutto, furikake, and micro cilantro. “I’ve never had anything like this before,” Erin admitted. “It’s an unexpected dish to find at a Japanese place, yet I’m so impressed by how seamlessly the flavors fuse. It’s creamy but light, and I enjoyed every bite.”
O-iza’s Specialty Maki, or rolled sushi, showcased two stunning creations. The King of the Sea is a feast for the eyes and the palate. The highlight is a truffle butter-baked lobster, presented with Asian pear, asparagus, avocado, yuzu salt, A-5 wagyu, crispy garlic, micro cilantro, yuzu aioli, lobster fruit salad, pistachio, and sweet mirin dressing. “This is one of the most impressive meals I’ve ever seen!” Margot exclaimed, and that seems like an understatement.
The second sushi highlight was the Fujiyama, featuring king salmon, snow crab, mango, and avocado wrapped in soy paper. It is topped with rock shrimp glazed in sweet chili sauce and garnished with micro cilantro. Each piece offers a delightful two-part bite, beautifully combining seafood with tropical and creamy fruits.
The savory section concluded with the presentation of Temaki Ranchi, hand-rolled sushi served in bamboo boats that resemble Japanese-style tacos. Each order is paired with a spring mix salad of Asian pear, crispy taro, radish, kaiware, and black sesame dressing, along with two maki. There are six fillings to choose from: Miso Seabass, Soft Shell Crab, Crunchy Garlic Kani, Dragon Temaki, Mango Ebi, and Surf and Turf. Alma sampled the Sea Bass, noting, “The fish is cooked so well, and the presentation is exceptional. Getting to pick your pair is such a fun way to try a variety of menu options.”
Then came dessert—two to eat and one to drink. For those who enjoy sweet wine, the Hakutsuru Plum Wine offers a pleasing fruity aroma with slightly tart, bright, and tangy notes, making it perfect as an aperitif or dessert wine. Jason had it served chilled with the desserts, though it could easily stand alone as a sweet ending in liquid form.
O-iza’s desserts are the final display of the restaurant’s edible art collection. The Matcha Parfait layers matcha mochi, matcha castella, white chocolate Chantilly, green apple, frosted flakes, matcha ice cream, red bean, and lychee. The Black Sesame Hazelnut combines black sesame ice cream, miso hazelnut mousse, rocher glaze, peanut crumble, toasted sesame tuile, and shoyu malt caramel. Both desserts take foodies on a flavor and texture journey that will leave their taste buds utterly tantalized.
It’s seemingly impossible to leave O-iza Modern Japanese feeling hungry. Asian food enthusiasts will delight in the unique offerings, while novices will discover a whole new realm of fine dining experiences. Despite being stuffed to the brim, all the ladies expressed their eagerness to return. Conversations about their growing businesses, anti-aging regiments, new hobbies, and travel plans flowed, never missing a beat, much like the procession of exquisite cuisine. The next time you’re in the mood for Japanese food, plan a trip to O-iza.
MEET
CHIEF CASTO MINDY
Fresno has a new police chief, and she’s a force to be reckoned with! Chief Mindy Casto is a dedicated law enforcement professional with nearly three decades of experience. She is committed to reducing violent crime, enhancing service levels, and strengthening professionalism in the Fresno Police Department (PD). A proud Central Valley native, she exemplifies how a single ride-along gave way to a career that rose through the ranks of the Fresno PD. Now, Chief Casto is responsible for the safety of California’s fifth-largest city, with a population of over one million. “I am honored to serve as Fresno’s Police Chief and to lead the men and women who put their lives on the line every day to keep our city safe,” declares Chief Mindy Casto. Empathizing with the force, she says, “They do the hard work on the streets, often in difficult circumstances, and I will always ensure they are recognized and supported. Together, we will continue our mission to protect, serve, and build trust with our community.”
Editorial Director Lauren Barisic Photographer Ellie Koleen Hair Melissa Souza Makeup Matt Garcia
Over the years, Chief Casto has witnessed the evolving role of police in our community. “Police don’t just focus on law enforcement anymore,” Mindy reveals. “We have to be mental health workers to some degree. Mental health-related issues permeate a great many of the calls for service we receive. We have invested heavily in crisis intervention and de-escalation training to meet the evolving needs of our community, to include partnerships with Fresno County Behavioral Health.” Mindy’s experience with violent crime investigations, crisis response, policy development, labor negotiations, community relations, and technology implementation informs her methodology as chief and shapes the future of the Fresno PD.
Chief Casto continues to play a pivotal role in advancing public safety through innovation, securing funding for equipment and AI-driven policing solutions, and enhancing officer training to develop a more professional and efficient police force. The work is ongoing, and her spirit remains inspiring. She is thus helping to pave the way for a better Fresno. “I like to challenge people that if they want to make a real difference, become a police officer in Fresno,” she urges. “Every single day you will have the opportunity to make a big difference in the lives of others. I tell our newly hired officers at every swearing-in ceremony that they might not change the world, but they can change the world for one person on every call they handle. I also tell them that nothing worth doing is easy, and that becoming a Fresno Police officer is a worthy challenge.”
Being Fresno’s police chief is a 24/7 job. “Right now, I’m all about settling in as chief of police … and preparing the succession plan for the next generation of leadership in the Fresno Police Department,” Mindy shares about her new professional life. “When I’m able to, I like reformer Pilates, reading, and spending time with my husband, family, and dogs. I’m not much of a traveler, so I like doing things that don’t take me too far away,” she concedes. “Personally, I want to focus on health, wellness, and maintaining relationships with my loved ones, both family and friends.” Connection and community are clearly top priorities for Chief Mindy Casto. Under her leadership, the City of Fresno’s public safety measures and initiatives are highly promising—she is indeed the head of a force to be reckoned with.
LifeReimagined
How Love, Loss, Faith, and Small Steps Can Lead
to New Purpose
Features Contributor Vicki DeFrancesco
Photographer Cait Fry
There comes a moment—sometimes quiet, maybe crushing—when you realize that life has changed, and it will never be the same again. The plans you made, the roles you embraced, the life you carefully curated—suddenly, everything shifts. In an instant, you find yourself standing at the edge of something new, something that may initially feel completely unrecognizable.
There are many reasons we find ourselves starting over—some expected, others unimaginable. Sometimes we choose this path because there’s a dream we’ve carried for years or finally feel ready to heed that inner voice. Other times, we sense that something no longer works and it’s time for a change. Then there are the moments that blindside us—losses that leave us devastated and force us to begin anew.
When this happens later in life, starting over can feel especially disorienting. We have built lives, families, and identities. We have loved deeply and worked hard. By this point, we have found our voice and rhythm. So when the ground shifts beneath us, it’s more than just change—it’s a complete reimagining of who we are and where we’re headed.
What starting over demands of us is rarely easy. It calls us to carry forward what we’ve learned while loosening our grip on what we’ve lost or left behind. It asks us to trust in possibility, even when everything feels uncertain. It invites us to rebuild, rediscover, reinvent ourselves, and reimagine what life can look like now. And it reminds us that change, whether chosen or not, isn’t the end—it’s a new beginning.
One of the most poignant aspects is realizing how much of our identity was intertwined with what was. Whether it was a role, a relationship, a career, or a version of ourselves we believed was permanent. When everything changes, it’s easy, and understandable, to feel lost, unsure of who you are without the familiar markers that once defined you. But the truth is, when life changes, so do we.
When I lost my husband Mario unexpectedly in 2020, I didn’t just lose him—I lost the life we had built together and the future we had envisioned. I also lost a part of myself. For decades, I had been a wife and a mother—roles that shaped nearly every aspect of who I was. Then, at 54 years old, I became something I never expected: a widow. It was an identity I didn’t understand, I didn’t want, and had no idea how to navigate.
Initially, creating new dreams and starting over felt impossible. It was daunting and painful to imagine moving forward without the life we had built together. However, with time, I began to rebuild from the inside out. While change came unexpectedly later in life, it brought many powerful lessons. One of them is that fear is normal and to be expected. It doesn’t mean you’re not ready; it simply means you’re stepping into the unknown, and that can be frightening. I’ve learned to befriend fear, allowing it to accompany me rather than hinder me.
Just Get Started
Change looks different for everyone and every situation. But this I know for sure: you have to start. Even when you’re scared. Even when you don’t feel ready. You must show up and say yes to opportunities when they arise, because it just might be the break you need. There’s no guarantee they’ll come again. Starting is hard, but it’s the only way to discover what is truly possible.
Confidence Comes
Confidence doesn’t come before you begin. It shows up after. Stepping out of your comfort zone, even in small ways, builds strength you didn’t know you had. Each step fosters courage, and little by little, you begin to find your footing again. As challenging as it is, it’s on the other side of fear that we find our confidence. It’s by walking through it, not around it, that we cultivate the faith that reminds us we have what it takes to create a life we love.
Trust Your Tribe
What helped me begin again wasn’t just time; it was people. Those who showed up and stood beside me—friends who listened, encouraged, and reminded me of who I was when I forgot. Women who shared stories and their strength. They are your tribe, and trusting them helps you trust yourself. Alongside them, my steady and deep faith has carried me even when I didn’t know how to take the next step.
Woman to Woman
That’s the beauty of women—of mothers, daughters, friends, and sisters. We possess a quiet resilience—often unspoken, yet profoundly strong. We know how to rise, rebuild, and support one another. When one of us is starting over, the way we uplift each other doesn’t just comfort; it transforms.
Starting over isn’t solely about what you’ve lost—it’s also about what you begin to gain: clarity, courage, community, and a stronger sense of who you are becoming. Even later in life—especially later in life. Because we rarely start again with a clean slate; we begin with different circumstances.
This doesn’t mean forgetting. It doesn’t mean leaving behind the love or the life that shaped you. It means honoring all of it, even the difficult parts, as you take one step, then another, into a future that’s still unfolding. It may feel unfamiliar now, but it will eventually become your new normal.
And perhaps that’s what beginning again truly is—not a clean slate, but a brave continuation. A story still being written, with hope tucked quietly between the lines. With the courage to just start, confidence will follow, especially when you trust your tribe and embrace the magic of womanhood. In our journeys, life reimagined unfolds, guiding us toward a new purpose that is both empowering and transformative.
POWER PLAYERS PRO FILE
How do you define success? It’s a personal question, but turning your dream into a thriving livelihood is a great starting point. These Power Players have done exactly that—building careers that align with their passions and goals, while often raising families and making meaningful contributions to their communities. By any measure, these are extraordinary accomplishments. This Special Advertising Section spotlights both men and women-owned businesses, showcasing their dedication to excellence and impact.
32 AHK MD
ARMAN H. KALAMKARIAN, MD
34 Behr Body & Skin Care
DR. KATHLEEN BEHR, MD, FAAD
36 KI Salon
MARISOL RAMIREZ
38 Legacy Construction BILL CUMMINGS
40 Mafi Plastic Surgery
PARHAM MAFI, MD, FACS
42 Orloff Jewelers
MAXWELL ORLOFF
KATHLEEN PRICE
MARTIN OFTEDAL
44 Saint Agnes Medical Center
GURVINDER KAUR, MD, MHA
46 The Safe Gal COOKIE TANNEY
48 Trademark
BRENT & MICHELLE BERGERON
"Meaningful time. Improved outcomes."
Recognizing the need for enhanced, patient-centered primary care in the community, Dr. Kalamkarian opened AHK MD, a membership-based primary care practice. Dr. Kalamkarian and his team firmly believe that in order to adequately address an individual’s health concerns, it takes time. Meaningful time and deeper relationships with patients lead to improved outcomes. We strive to give each patient the quality time needed to ensure optimal results in their journey towards wellness.
WHAT SETS MY PRACTICE APART
We are committed to the comprehensive primary care needs of our patient's while heavily focusing on preventive care. We strive to recognize health concerns early to avoid them progressing into chronic conditions with complications.
NEW SERVICES
While AHK MD is a primary and preventive medical practice, we are excited to offer a non-invasive and pain-free hair restoration program. This treatment enhances the hair’s natural appearance, while promoting hair growth leading to fuller and lasting results.
HOW
MY STAFF ENHANCES MY PRACTICE
Our office staff is intentionally small, which allows us to have a good understanding of each individual and their needs. This approach gives a highly personalized touch to our patient's care.
MANAGING PATIENT EXPECTATIONS
Often times, patients are anxious about seeking medical care. At AHK MD, we take time to explain each diagnosis and health concern. We then lay out a roadmap for individualized treatment options. Patients find this approach comforting, as it helps them visualize a treatment plan on how to overcome their health concerns.
Visit AHK MD’s site at: www.ahkmdgroup.com LOCATION
7475 North First Street, Suite 102 Fresno, CA 93730 EMAIL staff@ahkmdgroup.com PHONE 559.478.5080
Dr. Arman H. Kalamkarian of AHK MD.
"Look Better, Feel Better, Live Better."
BBehr Body & Skin Care is Dr. Kathleen Behr’s second Fresno location, offering Central Valley residents' access to concierge cosmetic care in a luxury environment. Our expert team performs Botox, filler, Hydrafacial, CoolSculpting, muscle toning, and weight management injections at Behr Body, and also regularly recommend additional services from the extensive portfolio at our original location. We’re dedicated to becoming lifelong partners in your aesthetic journey—empowering confidence through comprehensive, results-driven care.
Dr. Kathleen Behr THE SECRET TO MY SUCCESS
Prioritizing patient care. I love helping patients look and feel better about themselves. After 30 years in practice, this has allowed me to develop long-term and new cherished patient relationships.
Dr. Chia Yeh-To WHAT MOTIVATES ME
Helping our patients feel more comfortable and happy with the best version of self, while also setting the right expectations and reminders that true beauty and happiness starts from within.
Julie Caldwell MSN, FNP-BC MY PASSION
Providing the best care for my patients. It could be diagnosing a skin cancer or rash, or helping a patient decide which cosmetic treatments may be best for them. Attention to detail is always important.
Marissa Carrillo, PA-C ABOUT ME
I attended the Stanford University Physician Assistant Program, have worked for Behr Laser & Skin Care for 16+ years, and enjoy creating unique cosmetic plans to help each of my patients be their best self.
Dr. Regine Mathieu
WHY SKINCARE IS IMPORTANT
Skincare is pivotal to elevating and maintaining skin quality. It’s essential for boosting treatments and has medical benefits. Like working out, you have to put the work in daily to see the benefits.
Dr. Mansee Desai
WHY I EMPLOY A LESS-IS-MORE PHILOSOPHY
Small interventions for facial harmonization are better than those that yield radical transformation. When you celebrate the subtle, you continue to look natural and can really stay suspended in time.
Visit Dr. Behr's site at: www.435skin.com
LOCATION
2884 East Shepherd, Suite 104 Fresno, CA 93720
behrderm@435skin.com
PHONE
559.435.7546
Back: Dr. Mansee Desai and Dr. Kathleen Behr. Front: Marissa Carrillo, PA-C, Dr. Chia Yeh-To, Dr. Regine Mathieu, and Julie Caldwell MSN, FNP-BC.
Learn about Behr Body & Skin Care's range of services by scheduling your appointment today.
FRESNO, CALIFORNIA
MARISOL RAMIREZ, SALON OWNER & HAIRSTYLIST
LEGACY CONSTRUCTION
BILL CUMMINGS, CEO
"Power comes from calm."
LLegacy Construction was formed by partners Bill Cummings and Jamie Reedy in 2007 to provide a more reliable construction option for Central Valley-based projects. Over the past 18 years, we have listened to the different communities in which we’ve been working and have continued to evolve as a partner organization. What really sets Legacy apart is our people-first corporate culture and our vertically integrated business model, which allows us to both develop strategy as well as help our clients execute.
MY PASSION
Legacy shares my passion of providing resources and opportunities to our underserved local communities. Too many talented young people leave in search of their careers, but wouldn’t it be great if we gave them a reason to stay here? With so many incredible people and so much need, we are inspired to make a difference on every project.
CAREER-DEFINING MOMENT
One of the most defining moments for Legacy was our first Federally Qualified Health Center project in 2011 in Earlimart for United Health Centers. This relationship was what gave Legacy the confidence to invest in itself and go from a staff of 5 to 50 in just a few years.
WHAT SETS MY COMPANY APART
Legacy is a vertically integrated family of companies with the common goal of improving efficiencies and building meaningful projects. We are a commercial brokerage, a development entity, a media group, data scientists, and a construction company. This combination allows Legacy to develop projects quickly and more cost-effectively for our clients.
Visit Legacy Construction's site at: www.lcfresno.com
CEO Bill Cummings with CFO Jamie Reedy.
Bill Cummings with the Legacy Construction team.
MAFI PLASTIC SURGERY
PARHAM MAFI, MD, FACS, BOARD-CERTIFIED PLASTIC SURGEON
FRESNO, CALIFORNIA
ORLOFF JEWELERS
MAXWELL ORLOFF, VICE PRESIDENT
MARTIN OFTEDAL, DIRECTOR OF SALES
KATHLEEN PRICE, DIRECTOR OF OPERATIONS & BUSINESS DEVELOPMENT
FRESNO, CALIFORNIA
"To make a meaningful and lasting impact, leaving every place—and every person—better for my having been there."
O
At Orloff, we believe jewelry is just the beginning. For 70 years, our legacy has been built not only on timeless craftsmanship and extraordinary service, but on connection, deep, lasting ties to the community we proudly call home. As we step into the next generation of Orloff Jewelers, we carry forward the values that shaped us—family, integrity, and community—while embracing fresh ideas, new leadership, and a bold vision for the future. Our roots run deep here, and our future grows from them. Because showing up for Fresno isn’t just good business—it’s who we are.
Maxwell Orloff
OUR BIGGEST ACCOMPLISHMENT
Celebrating 70 years in business is our proudest milestone, especially given the many economic and societal challenges over the decades. Our longevity is a testament to the strength of our business, our commitment to the Central Valley, and the trust we've built with generations of clients. We’ve introduced world-class luxury jewelry and watch brands to the region, all while staying true to our commitment to exceptional service and uncompromising quality. What truly sets Orloff apart isn’t just what we offer—it’s the trust we’ve earned and the lasting relationships we’ve built along the way.
Martin Oftedal
WHAT SETS US APART
While online shopping offers ease and accessibility, we remain committed to something deeper: expertise, personal guidance, and lasting relationships. With over 25 years of experience in retail and personal shopping, I’ve had the privilege of helping clients navigate some of life’s most meaningful purchases. At Orloff, I bring that same dedication—ensuring every selection is not only beautiful but deeply personal. We're not just selling jewelry; we're building trust and helping create memories that last a lifetime.
Kathleen Price
WHY CONNECTION MATTERS
Orloff is about more than jewelry—it’s about connection. Orloff Jewelers has long invested in the community we love—from supporting youth programs, health initiatives, and local causes that uplift families. Giving back is how we honor our roots. It is our privilege and purpose. It reflects the beauty we create and the values we live. We believe in showing up for Fresno—because this community isn’t just where we do business. It’s home. We lead with heart, grace, and a deep commitment to making people feel seen, valued, and celebrated.
Visit Orloff Jewelers' site at: www.orloffjewelers.com LOCATION
770 West Shaw Avenue, Suite 101 Fresno, CA 93704
EMAILS
maxwell@orloffjewelers.com martin@orloffjewelers.com kathleen@orloffjewelers.com
PHONE 559.221.6622
Maxwell Orloff
Kathleen Price
Martin Oftedal
SAINT AGNES MEDICAL CENTER
GURVINDER KAUR,
MD, MHA, PRESIDENT & MARKET LEADER
FRESNO, CALIFORNIA
THE SAFE GAL
COOKIE TANNEY, OWNER
FRESNO, CALIFORNIA
"Remodeling Homes, Restoring Peace."
TWe’re Trademark—a full-service remodeling and restoration company known for quality, integrity, and in-house expertise. We believe exceptional remodeling starts with a commitment to transparency and client-focused service. Our specialized trade departments help to ensure outstanding results—each phase of your project is handled by skilled professionals who focus solely on their craft. We pride ourselves on providing detailed estimates from the very beginning. To bring your vision to life, we also offer free design services, including 3D renderings, allowing you to see your future space before work even begins. We make the remodeling process easier, more enjoyable, and tailored to you.
THE STORY BEHIND OUR BUSINESS NAME
We wanted to leave a mark on people’s lives through their home! Trademark stands for quality so consistent, it’s signature. We show up early, communicate clearly, and never cut corners. Ever.
ABOUT OUR TEAM
We're a tight-knit team of tradesmen, designers, and problem-solvers who take pride in transforming homes as well as restoring peace of mind after damage.
OUR PASSION
Helping people love where they live again—whether through a stunning remodel or restoring a damaged home. We specialize in custom remodels, plus full remediation and restoration after water, fire, or mold damage.
THE SECRET TO OUR SUCCESS
We have continued to show up and put our nose to the grindstone every day, without fail, for almost 20 years. We’ve seen the absolute worst of this industry and we’ve been incredibly blessed to also see the best. We’ve been consistent. We’ve learned from our mistakes and we’ve grown from them. It’s the reason that we now have 90% of our trades in-house—we own the quality, the timeline, and the experience.
NEW SERVICES WE ARE EXCITED TO OFFER
We’re expanding our in-house trade departments to now include cabinetry manufacturing. For a while, we have relied on vendors to bring us quality custom-made cabinets, but we are excited to announce that we will be rolling out our own Trademark custom cabinets. Additionally, we will now be expanding our showroom into a full design center for our clients to see their dreams become reality right in front of them.
Visit Trademark’s site at: www.trademarkfresno.com
LOCATION
4674 East Weathermaker Avenue Fresno, CA 93703
brent@trademarkfresno.com michelle@trademarkfresno.com
PHONE
559.447.1466
Trademark specializes in luxury remodels and believes in efficiency without sacrificing beauty.
The families we serve inspire us to treat every house like it’s our own.
LB How did you initially come to be part of the Ruiz Foods family?
KC In early 2001, I received a phone call from an executive recruiter looking for a seasoned marketer with foodservice experience to interview with a frozen food company headquartered in Dinuba, CA. The recruiter had no idea that I was born and raised in the Central Valley and knew Dinuba well. Fortunately, my experience working for the California Tomato Commission and later as a sales and marketing manager for a tomato grower and distributor helped me develop the skills needed to be a good fit for the position. I got the job and have been with Ruiz Foods since March 26th, 2001.
LB How did your upbringing influence your professional development and leadership style?
KC I grew up working in packing houses in Orosi and Cutler every summer and during school breaks. My dad made sure we understood and appreciated the value of physical work, and I really do. Our team members who work in our facilities are the heart and soul of Ruiz Foods. No amount of marketing or fancy packaging can replace the efforts of the more than 3,500 team members who take pride in making great quality food every day. The work they do is the most significant connection we have to our consumers. My leadership style endeavors to embrace that contribution by being transparent, up and down the organization, so our whole team can find purpose in their contribution.
LB In what ways does your professional background inform your approach at Ruiz?
KC I worked for 14 years in the produce industry before moving to Ruiz Foods. Nothing will prepare you for being action-oriented like marketing and selling a short-shelf-life product. It also prepares you for navigating the never-ending onslaught of ever-changing market conditions. I know this a common experience for many who make their home in the Central Valley.
For the last 24 years, my training ground has been Ruiz Foods. I have been learning during every step of the journey…from our customers, industry representatives, Ruiz team members, and the Ruiz family. It has been a great blessing to have worked alongside so many talented and wonderful people who have invested their time and shared so much of their knowledge with me.
LB Tell us about your transition into President & CEO and what your role entails. KC My transition to President and CEO has been an amazing learning experience, both about myself and about many facets of the business. I have been with Ruiz Foods for a long time, so I have had some great exposure, but in the last couple of years that exposure has been amplified by all the marketplace challenges. The former CEO and now Chairman of the Board, Dan Antonelli, created opportunities for me to be engaged in the broader business, including a stint as the CMO and then the COO before taking the helm as President.
The volume of what I have been exposed to is a bit like being dropped in the ocean, but always with a life-preserver nearby. It taught me that I will never, ever, personally know everything there is to know about our business; fortunately, I am working with a remarkable team of leaders, each an expert in their respective areas. My endeavor is to understand the framework and know enough to ask good questions. I really do believe, “All of us are smarter than any of us,” to quote Ken Blanchard. And, even more importantly, it takes all of us to make the business hum.
My job as President and CEO is to serve this team by providing an environment that encourages transparency, communication, and collaboration, and allows everyone to have the opportunity to have a voice. Senior leadership is involved in all the critical discussions about the business so we can ensure that everyone is aligned, and we are moving forward together.
LB How is this “changing of the guard” significant for the future of Ruiz Foods?
KC I am fortunate to be standing on the shoulders of remarkable leaders who have shaped this business over the last 60 years. The challenge moving forward is to propel the company ahead through technology and improve processes while continuing to honor what got us here…great people making great food that our consumers love.
LB What makes your leadership style unique? What are you doing differently?
KC I am all about teamwork and simple, direct communication, so everybody knows where we are going and what we are doing. I am very straightforward and appreciate conversation with folks that are working in earnest to drive results for the business. At Ruiz Foods, we really believe that team members at all levels of the organization are critical to our success, so keeping them informed is a top priority. As our founder Fred Ruiz has often said, “Our team members are our secret sauce.”
LB How are you too paving the way for others in this industry?
KC If you are walking the road, then you are paving the way, whether it is your intention or not. The ones that have come before me have left a legacy of knowledge, both what works and sometimes what doesn’t. I will strive to share everything I learn along the way, ensuring that whoever takes the baton from me can lead us to even greater success.
LB How are Ruiz Foods’ Central Valley roots still part of the brand’s identity and evolution?
KC Being from the Central Valley of California is to know great Mexican food and Mexican food is the heart of our El Monterey® and Tornados® products. The recipes from Fred Ruiz’s mother, Rose, are the inspiration for many of our authentic products and that will never change.
LB As a family-owned company that was founded in the Central Valley, share about the significance of Ruiz Foods now being a nationally distributed brand.
KC The business was founded in Tulare in 1964 by Louis and Fred Ruiz, a father and son team whose mission was to bring great tasting Mexican food to small format stores in the Valley. When the business first started, they never dreamed that their work-ethic, tenacity, and commitment to great food would take the business as far as it has come. They are the embodiment of the achievement of the American Dream. Our El Monterey® burritos, chimichangas, and taquitos are in grocery, club, and dollar stores across the U.S. and Canada and our Tornados® roller grill products, are sold in convenience stores across the U.S. and Canada as well. This level of success stems from a commitment to the quality of the food, a constant effort to delight consumers, strong support from our suppliers, and building great relationships with our incredible customers.
LB What does induction into the Convenience Store News Hall of Fame mean to you?
KC It is an absolute honor, both for me and for all of us at Ruiz Foods. We are so proud of the growth of our Tornados® for the roller grill and for the opportunity to bring Mexican inspired products to our consumers. It has been a true partnership with our C-Store customers, working together to bring great food to the C-Store shoppers. This is an industry that really strives to continue to evolve. It has been wonderful to have been a part of that evolution over the last 20+ years.
LB Tell us about your family and hobbies, as well as any other passions.
KC I have been married for 25 years to my best friend, Chris. He is an amazing partner and challenges me to be a better version of myself. I am very sure I would not have had the wonderful career that I have enjoyed had it not been for his partnership in my life. We have an incredible daughter, now 22, who is stepping into her own with the beginning of her adult life. It is a joy to see our child find her place in this world. As for my hobbies, I weight train, I love to read, and my husband and I both enjoy good wine.
LB What are you most looking forward to in the coming years, both professionally and personally?
KC I feel like we are just starting to hit our stride for our next wave of growth. Fortunately, consumers love Mexican and Mexican-inspired food, and we do that better than anyone. It’s our time to shine and we are. Nothing could give me more personal satisfaction than leading this incredible team through this next phase.
Hinds Guild of Hope Champagne Brunch
HINDS GUILD OF HOPE CHAMPAGNE BRUNCH
Benefiting Hinds Hospice Pediatric Services
Photographer Rob Walker
On Saturday, March 29th, the Hinds Guild of Hope hosted its inaugural Champagne Brunch at Pardini’s Catering & Banquets in support of the Hinds pediatric and children’s grief support programs, including the Angel Babies program for parents who have lost an infant or child and the Circle of Friends program for children who have experienced a loss. Guests enjoyed a day filled with refreshing mimosas, a delicious catered brunch, and exciting opportunities to win raffle prizes. Pediatric Medical Director, Dr. David Steinhorn, spoke passionately about the profound impact of these programs on families in the community. The generous funds raised by the Hinds Guild and its sponsors, donors, volunteers, and community, who come together to support this vital program for children and families, ensures that these much-needed services continue to provide hope and healing.
For more information about Hinds Hospice, please visit www.hindshospice.org.
SOCIAL affair
Santé Health Foundation Luxury Gala
SANTÉ HEALTH FOUNDATION LUXURY GALA
Benefiting Habitat for Humanity, Greater Fresno Area
Photographer Justin Keys Photography
Fresno’s finest gathered for an unforgettable evening of glamour, generosity, and goodwill at the Santé Health Foundation Luxury Gala, raising an incredible $227,000 to support Habitat for Humanity’s Firebaugh Housing Development. Held at the elegant Fort Washington Country Club on Saturday, April 12th, the night brought together over 200 community leaders, philanthropists, five local health care systems, and supporters who came ready to give and celebrate. Guests enjoyed a lively evening of fine dining, live music, dancing, and a thrilling live auction, all in support of building safe, stable homes for local families in need. From heartfelt speeches to high-energy bids, the event was filled with laughter, connection, and community spirit. The funds raised will help complete seven new homes in Firebaugh, transforming lives and neighborhoods one house at a time.
For more information about the Santé Health Foundation, please visit www.santehealthfoundation.org.
Benefiting Community Health System’s Bob Smittcamp Family Neurosciences Institute
Photographer Created by Sophia
Founders Club’s second annual Charity Poker Tournament was a huge success on Friday, April 11th at Audi Porsche Fresno. More than 140 guests partook in a great evening filled with exquisite food, philanthropy, and friendly competition. The event was well-attended, and the players continued until a final winner was declared. In the end, over $60,000 was raised for Community Health System’s Bob Smittcamp Family Neurosciences Institute.
For more information about Community Health System, please visit www.communitymedical.org
LUX lifestyle
COSTARS
Astrologer Shari Schopp @shari_starlight www.eyeonastrology.com
Aries
March 21st to April 19th
A strong emphasis is placed on overcoming challenges by asserting yourself creatively. Analyze the root cause of your problems and make adjustments for improvement. Approach this brainteaser as a mystery to be solved and have fun with it.
Taurus
April 20th to May 20th
Social activities motivate you to beautify your appearance and surroundings. Spruce up your environment through Feng Shui, which harmonizes your space and energizes it with an optimal, peaceful flow, enriching all who enter your abode.
Gemini
May 21st to June 21st
Inspiration is the stimulus to get your mind working. Under certain circumstances, visualize and document ideas to bring plans to fruition. Sharing your thoughts with others will open doors to uncharted territories, transforming words into action.
Cancer
June 22nd to July 22nd
When you aim high, you’re likely to feel more at ease and people will listen. Identify and articulate your goals, releasing them into the world for desired outcomes.
A playful approach will grant you freedom this summer.
Leo
July 23rd to August 22nd
Roller coasters can be fun and exciting, except when applied to some relationships. Assess what is most important openly and honestly. Clear the air to de-escalate unhealthy dynamics, allowing partnerships to reset priorities for the future.
Virgo
August 23rd to September 22nd
The social groups you engage with can lead to profound changes and collaboration. Those in your circle provide emotional support and a sense of being valued, influencing your decision-making. This opens avenues for growth.
Libra
September 23rd to October 23rd
Embrace the power of grounding affirmations to create balance and alleviate stress. Indulge yourself with delightful pleasures. This rejuvenates and eases tension in other areas of your life, fostering healthier relationships.
Scorpio
October 24th to November 21st
A change is needed with individuals in your life. Initiate conversations that reach others where everyone meets in the middle for the best outcomes. Identify a common goal and work synergistically toward a unified vision or objective.
Express yourself with abandon and connect with those who share your like-minded philosophies. Maintaining enthusiasm can be challenging when faced with disagreement. So, accept what you have to work with and strive to pursue your dreams nevertheless.
Capricorn
December 22nd to January 19th
Adopt an objective approach when pulled in multiple directions. Focus on being sympathetic to hear others out. Flexibility is key. This will refine your plans and help navigate the challenges you will face ahead.
Aquarius
January 20th to February 18th
The social energy surrounding you can be both exhilarating and overwhelming at the same time. Spend some time alone to understand the deeper issues. This inner journey will alleviate anxiety and provide surprising new insights.
Pisces
February 19th to March 20th
A blend of optimism and creativity is available to support your inner self. This surge of vitality can lead to meaningful changes, offering you solace. Confront any obstacles by working through them with close companions.
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