EdB - Onboarding Strategy for a Custom Software Prototyping Company

COMPANY Custom Software Prototype Onboarding Strategy

FY 2022-23 1

C O M PA N Y

PRESS RELEASE:

We at Gigster are excited that Company X is excited to recently close our contract that starts 10 gigs —all at once. Gigster is excited to welcome you as a new client. We value your account with us! We realize you are aiming for a two-week start.

Company X is in the strategy consulting space and plans to build several custom software prototypes for Company X’s different clients. Gigster is excited to tackle this challenge with streamlined results!

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OUR PROTOTYPE PORTFOLIO:

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OUR CURRENT CUSTOM PROTOTYPING CLIENT:

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OUR TRACK RECORD & GUARANTEES

We have experts who curate 10x more talent through rigorous screening!

We managed results-driven dream teams requiring minimal oversight!

Fast, expert application development teams assembled in 3-14 days time!

We are reliable with 95% project delivery being on time, within budget!

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C O M PA N Y Product Overview 

Customer Profile



Value Proposition



Product Roadmap



Key Team Members & Strategic Features

The Competition

AGENDA



Industry Overview



Competitive Analysis



Product SWOT Analysis

Go to Market 

Product Pricing



Marketing Plan



Product Launch Plan

Execution Plan 

Our Team



Product Budget



Status Update



Key Questions To Ask & Answer 6

C O M PA N Y

PRODUCT OVERVIEW CUSTOM SOFTWARE PROTOTYPING MADE EASY FOR ADAPTATION AND OPTIMIZATION!

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C O M PA N Y Product Overview 

Customer Profile



Value Proposition



Product Roadmap



Key Team Members & Strategic Features

The Competition Industry Overview Competitive Analysis

AGENDA

Product SWOT Analysis

Go to Market Product Pricing Marketing Plan Product Launch Plan

Execution Plan Our Team

Product Budget Status Update Key Questions To Ask & Answer 8

C O M PA N Y

XE C A P I TA L

A

INDUSTRY | Finance CEO: Marvin Ceroni | COO: Stacie Davis

Company Overview 

$1.7B Net Assets



$670M Annual Return Revenue (ARR)



24,000 employee workforce



3% Attrition Rate. 96% BBB Rating.

Immediate Needs

CUSTOMER PROFILE



Revamp of entire Website Paywall



eCommerce Launch 9

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PRODUCT

Benefits

Simple

Easy Syncing

Experience

Everything Everywhere

Never Forget

CUSTOMER

Features

Wants

Fears

Needs

Fast To Enter Things

Losing Things

Remember Things

Share Notes With People

Locked Into A System

Write Things Down

Sync Across Devices

Include Images Single System

Fast To Use

External Brain

Save Information

Rich Metadata

Substitutes Remember Everything

VALUE PROPOSITION

Email To Yourself

Text Documents

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Q1 2O22-23

200 Subs

Q4 2022-23

Financial Planning Commences

Initial Subscribers

MVC Launches on all Markets

Q2 2022-23

Q3 2022-23

Beta Registration Opens to the Public

Advertising Campaign Kicks Off

PRODUCT ROADMAP

500 Subs Final Subscribers

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PROTOTYPING TIMELINE STATUS KEY:

C O M PA N Y

Gig Member 2

Gig Member 1

Gig Member 3

Gig Member 4

End Client

JAN

2022

W1

JAN

2022

W2

JAN

2022

W3

JAN

2022

W4

FEB

2022

Q1

FEB

2022

Q1

FEB

2022

Q1

FEB

2022

Q1

MON 3

WED 5

FRI 7

MON 10

WED 12

FRI 14

MON 17

WED 19

FRI 21

MON 24

WED 26

FRI 28

MON 31

WED 2

FRI 4

MON 7

WED 9

FRI 11

MON 14

WED 16

FRI 18

MON 21

WED 23

FRI 25

SAMPLE PROJECT TIMELINE – CRM DESIGN TASK – Scoping TASK - Wireframing TASK - Development TASK – Testing TASK – End Client Review & Revision(s)

PRODUCT ROADMAP

KEY TEAM MEMBERS ANA CIO - CHIEF INVESTMENT OFFICER

C O M PA N Y

STRATEGIC FEATURES

ROMAN VPI - VICE PRESIDENT OF INNOVATION

ALEJANDRA PM - PROJECT MANAGER 13

KEY TEAM MEMBERS ANA

STRATEGIC FEATURES

CIO - CHIEF INVESTMENT OFFICER

First feature

ROMAN Second feature

VPI - VICE PRESIDENT OF INNOVATION

C O M PA N Y

Third feature

Ana optimizes manufacturing operations.

Expected Gig Duration: 6-8 months

Roman’s expertise to growing R&D market share.

Expected Gig Duration: 6 months

Alejandra builds product dashboards.

Expected Gig Duration: 8 months

ALEJANDRA PM - PROJECT MANAGER 14

KEY TEAM MEMBERS ANA

STRATEGIC FEATURES

CIO - CHIEF INVESTMENT OFFICER

First feature

ROMAN VPI - VICE PRESIDENT OF INNOVATION

C O M PA N Y

Second feature

Third feature

Ana optimizes manufacturing operations.

Expected Gig Duration: 6-8 months

Roman’s expertise to growing R&D market share.

Expected Gig Duration: 6 months

Alejandra builds product dashboards.

Expected Gig Duration: 8 months

ALEJANDRA PM - PROJECT MANAGER 15

KEY TEAM MEMBERS ANA

STRATEGIC FEATURES

CIO - CHIEF INVESTMENT OFFICER

First feature

ROMAN Second feature

VPI - VICE PRESIDENT OF INNOVATION

C O M PA N Y

Third feature

Ana optimizes manufacturing operations.

Expected Gig Duration: 6-8 months

Roman’s expertise to growing R&D market share.

Expected Gig Duration: 6 months

Alejandra builds product dashboards.

Expected Gig Duration: 8 months

ALEJANDRA PM - PROJECT MANAGER 16

C O M PA N Y

THE COMPETITION INTELLECT-SOFT ATOMIC OBJECT SCIENCE-SOFT ITRANSITION 17

C O M PA N Y Product Overview Customer Profile Value Proposition Product Roadmap Key Team Members & Strategic Features

The Competition

AGENDA



Industry Overview



Competitive Analysis



Product SWOT Analysis

Go to Market Product Pricing Marketing Plan Product Launch Plan

Execution Plan Our Team

Product Budget Status Update Key Questions To Ask & Answer 18

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INDUSTRY OVERVIEW Market Trends - Software Prototype Industry 6 5 4 3

2 1 0 Category 1

Category 2 Series 1

Category 3 Series 2

Category 4

Series 3

69%

15%

17.7%

86%

CATEGORY 1

CATEGORY 2

CATEGORY 3

CATEGORY 4

Website Paywall

Augmented Reality

Virtual Reality

Artificial Intelligence

FY 2019 in both EU & US markets

83.1M consumers in FY 2020

58.9M users

36% of companies plan to invest in AI

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MAKEROS

INVISION

 MakerOS is a business operating software geared

 inVision’s partnership deals with Spotify,

towards makers, like engineers, 3D prints, and medical devices. These industries have tremendous outward growth potential.  MakerOS has a $191-per-month subscription is a

higher price than yours. However, their products have higher brand and trusted reputation value.

COMPETITOR ANALYSIS

American Express, HBO, IBM, Netflix, and Lyft.  inVision is HQ’d in New York City, the second

biggest investor and private equity market in our country. Their reach has tremendous potential towards growth and stability.

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S

W

STRENGTHS

WEAKNESSES

Since Company X is a new company, your ideas have not been molded by industry standards.

Being a newer company, you must contend with the comparative brand reputation.

SWOT ANALYSIS

O

T

OPPORTUNITIES

THREATS

Many investors and vendors will want to “think outside of the box” with a newer company.

This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

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C O M PA N Y

GO TO MARKET HIT THE GROUND RUNNING!

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C O M PA N Y Product Overview Customer Profile Value Proposition Product Roadmap Key Team Members & Strategic Features

The Competition Industry Overview Competitive Analysis

AGENDA

Product SWOT Analysis

Go to Market 

Product Pricing



Marketing Plan



Product Launch Plan

Execution Plan Our Team

Product Budget Status Update Key Questions To Ask & Answer 23

C O M PA N Y PRICE ORIENTATION

CUSTOMER VALUE-BASED PRICING

Lead Time Mean Time

Consumer Adaption

COMPETITION BASED PRICING

COST-BASED PRICING

Customer Need Deployment %

Change Fail Percentage

Market Price Comparison

PRICE REALIZATION WEAK

PRODUCT PRICING

MEDIUM

STRONG

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PRICE

PRODUCT

PLACE

PROMOTION

Market your Company X product at a 30% price lower than the more established competition.

Company X’s product will recoup estimated price-point comparison losses consecutively over the next five fiscal years due to our patented technology.

The pandemic makes certain large metropolitan locations nullin-void, considering remote workforce adaption. Regardless, San Francisco and NYC is the top 2 markets.

Company X’s consumer-friendly promotional program for longterm online subscribers will increase your brand reputation by 85% and your long-term accounts payable by 83%

MARKETING PLAN

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Free Subscribers

20,000 users

Freshman

Will account for an 10,000 subscribers estimated 40% of new users who cannot afford monthly subscriptions but will Roughly 10% of 8,000 subscribers Company X’s users use free, basic can afford to pay $35 features.

USD per month for Roughly 16% of upgraded services.

10,000 subs Company X’s users can afford to pay $45 USD per month for SURVEY Roughly 20% of upgraded services.

Company X has a current total of 50,000 users. Among this 50K total: Senior 2K subs Company X’s users can afford to pay $55 20,000 are free users USD per month for Roughly 4% of upgraded services.

10,000 are Freshman Subscribers Company X’s users 8,000 are Sophomore Subscribers can afford to pay $65 10,000 are Junior Subscribers USD per month for 2,000 are Senior Subscribers upgraded services.

Sophomore

Junior

$4.2M Annualized

$4.3M Annualized $6.6M Annualized $1.5M Annualized

$16,710,000 Profit

PRODUCT LAUNCH PLAN

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EXECUTION PLAN UPDATE ON THE PLAN AND PROGRESS

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C O M PA N Y Product Overview Customer Profile Value Proposition Product Roadmap Key Team Members & Strategic Features

The Competition Industry Overview Competitive Analysis

AGENDA

Product SWOT Analysis

Go to Market Product Pricing Marketing Plan Product Launch Plan

Execution Plan 

Company Structure



Product Budget



Status Update



Key Questions To Ask & Answer 28

C O M PA N Y

MANUEL PASQUALE President

#1 Company Leader #2 Company Leader

Senior Leadership Team Junior Leadership Team

VICTORIA LINDQVIST Chief Operation Officer

Marketing & Production HR Team Support

ROMAN BERGQVIST VP Innovation

MIRA KARLSSON Creative Director

ANGELICA ASTROM VP Technology

APRIL HANSSON HR Director

JENS MARTENSSON Coordinator

STRUCTURE

ALLAN MATTSSON VP Operations

RENA MASSINAH Policy & Records

NORMAN JACKSON VP Marketing

ALEJANDRA MARTENSSON Project Manager 1

FLORA BERGGREN VP Production

VICTORIA PERSSON Production Manager

ANA HANSSON CIO

ANGELICA HANSSON Dispatch

MIRA KARLSSON Accounting

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C O M PA N Y

Vendors

Users

Subscribers

COGS

Gross Revenue

15% increase YoY

10% increase YoY

20% increase YoY

10% increase YoY

20% increase YoY

Company Revenue

FY 2021

20

20,000

30,000

$200,000,000

$16,710,000

$216,710,000

FY 2022

23

22,000

36,000

$220,000,000

$20,052,000

$240,052,000

FY 2023

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24,000

42,000

$240,000,000

$23,394,000

$263,394,000

FY 2024

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26,000

48,000

$260,000,000

$26,736,000

$286,736,000

FY 2025

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28,000

52,000

$280,000,000

$30,078,000

$310,078,000

PRODUCT BUDGET

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Gross Revenue

Subscriptions Company Sales

$300,000

Senior

Revenue Over Time $300,000

Sophomore

$250,000

$250,000

$200,000

$200,000

$150,000

$150,000

$100,000

$100,000

$50,000

$50,000 Free Basic

$0

2021 2022 2023 2024 2025

PRODUCT BUDGET

Junior

$0

2021 2022 2023 2024 2025

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C O M PA N Y Time Deployment 

We are 2 weeks out from project initiation deployment: on track!



Company X’s Product Manager to agree to software product R&D: yes!



Key Team Members assigned for preliminary R&D: yes!

Software Deployment 

Gigster has developed a wireframe template for Company X’s onboarding of custom software delivery for their clients: 85% completion rate.



Once Company X signs software agreement, Gigster will begin to R&D any issues or change orders: January 15th deadline!



Gigster’s design goal of an adaptable prototype for different industries (i.e. finance)

Project Budget 

FY 2021-22 Q3 financial statements have allocated appropriate budgetary amount as per initial cost estimate with a 20% contingency allocation for potential error.



Articles and video resources for onboarding team’s remote use.

Risks

STATUS UPDATE



Pandemic lockdowns hindering on-site development and meetings.



New mobile and website devices upgraded from outdated iOS releases.



Underestimated product budget.



Underestimated Key Team Members incapable of successful delivery.

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C O M PA N Y How do we ensure project success? 

Addressing Four C’s: Compliance, Clarification, Culture, Connection.



Addressing Onboarding Strategy levels: Foundational, Optimal, Strategic.



Training with clear objectives within company budget.



Key Team Members & Strategic Features

What are we optimizing for? Our plan? 

Strategy consulting space for Company X’s client-base.



Building various custom software prototypes for Company X’s clients.



Designing adaptable prototypes for different industries (i.e. finance)

What systems or processes are ensured for project success? 

On-site & virtual training and outsourced Q&A sessions, if need be.



Articles and video resources for onboarding team’s remote use.



Launch Gigster-Company X “Community Forum” program for seamless engagement.

Possible challenges in managing 10 Gigs?

KEY QUESTIONS TO ASK & ANSWER



Expected durations (6-8 months) could be underestimated.



Underestimated product development.



Underestimated product budget.



Underestimated Key Team Members incapable of successful delivery.

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ERIC D. BECKER

+1 (716) 550-1157

ericbeck@buffalo.edu

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