The Market - Norfolk: Brand Guide

B R A N D

C O N C E P T

B O O K

TEN

CURAT E D

E XP E R I E N C ES

COGANS PIZZ A

GUY FIERI‘S SMOKEHOUSE MARKE T STALL

THE LOCAL

LUK FU

NORFOLK COFFEE & TE A CO.

R APPAHANNOCK OYSTER CO.

STARR HILL MARKE T BAR

THE MIX

VIN

ROCK Y MOUNTAIN GRILL

PHOTOGR APHY & TONE OF VOICE

AB OUT The heart of the waterfront’s historic building will be transformed into a diverse culinary scene. Covering 90,000 square-feet, The Market will feature ten curated culinary and beverage experiences housing some of the best local, regional and national brands. The Market will become the living room of Norfolk and the region where everyone comes together.

The Market’s industrial shipyard feel will have an expanded skylight, glass elevator to the second level, and a central bar featuring 48 craft beers on tap. It will be the central gathering place and the main stage for live music, festivals and family attractions. The Playroom, a 1,000 square foot interactive-room off the Market, will include new and classic games for kids and all those whose competitive spirt thrives.

The communal hub will feature a stage for live music and a giant LED screen perfect for sports watching.

Stay connected during your visit with complimentary Wi-Fi and bar top charging stations. The Market will be Norfolk neighborhoods’ resource for an adventure with food, comprised by talented tastemakers, enjoyed in a communal gathering space, or on the go.

DESIGN & INSPIRATION

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TEN CURATED CULINARY + BEVERAGE EXPERIENCES

C O G A N S

P I Z Z A

Italian American eats & pies with draft beers in a splashy, enjoyable atmosphere.The space will feature two state-of-the-art signature crafted artisian wood burning pizza ovens.

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ROBOTO SAN SARIF BOLD

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ROBOTO SAN SARIF LIGHT

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ROBOTO SAN SARIF THIN

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G U Y

F I E R I ’ S

S M O K E H O U S E

Guy Fieri’s Smokehouse will be serving an abbreviated menu of Guy Fieri’s Smokehouse favorites, ideal for dining in, taking back to the office for lunch, or stopping by on the way home to grab a pound of fresh-cut meat and a few sides for dinner. Boasting uni Guy Fieri’s Smokehouse favorites, ideal for dining in, taking back to the office for lunch, or stopping by on the way home to grab a pound of fresh-cut meat and a few sides for dinner.

F P O

T Y P O G R A P H

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ANGEL TEARS SCRIPT

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ABEGNALE SARIF BOLD

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F25 SARIF REGULAR

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T H E

L O C A L

The Local consists of some of the best names in Virginia including Pino’s Meatballs, Martin’s Soulfood, Big Al’s Wings and Morty’s Deli. Serving up appetizers, soups and sandwiches it’s the perfect stop when you’re on the go.

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CORNER STORE JF SCRIPT

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SOURCE SARIF PRO BLACK

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ACUMIN SERIF (90 WEIGHTS)

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L U K

F U

At Luk Fu, meal time is show time. The buzz of activity in the open kitchen is the first thing that lures you in. And it is the delicate and authentic flavors that will keep you coming back. Chefs from Japan, Thailand, Korea, China and Vietnam carefully weave together ingredients imported from their native lands with locally-grown produce, poultry, seafood and meats to create a menu long on flavor when you are short on time.

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MUSEO SANS EXTRA BLACK

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MUSEO SANS LIGHT

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MUSEO SANS HAIRLINE

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N O R F O L K

C O F F E E

&

T E A

C O

Norfolk Coffee & Tea Co, a specialty coffee bar, will be serving up coffee, hot teas, pastries and hand-crafted desserts provided by Carolina Cupcakery.The coffees are sourced from select specialty farms and roasted locally.

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TORNAC HAND WRITTEN

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SCOURC CODE PRO SEMI BOLD

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SCOURC CODE PRO LIGHT

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R A P P A H A N N O C K

O Y S T E R

C O

Rappahannock Oyster Co. originates from Topping, Virginia, and is recognized for its flavorful cuisine, family history and sustainable oyster farming practices. In keeping true to the company’s farm-to-table approach, its mission is to provide “good food grown well.”

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QUIMBY HAND REGULAR

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COPPERPLATE MEDIUM

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COPPERPLATE LIGHT

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S T A R R

H I L L

The central hub of the Market, Starr Hill, is anchored by a beautiful custom metal crane sculpture as the bar’s centerpiece. With over 48 beers on tap, Starr Hill will be a celebration of all Virginia craft beer, and debut signature Starr Hill craft beers seasonally throughout the year.

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PINTO

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DAKOTA

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TYPENOKSIDI

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T H E

M I X

The Mix offers large, customized, made-to-order salads with fresh produce, premium ingredients and homemade dressings. The Mix is committed to providing their customers with delicious, convenient and healthy dining experience.

T Y P O G R A P H

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MARYDALE HAND WRITING

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HELVETICA NEUE MEDIUM

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HELVETICA NEUE THIN

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V I N Vin, an eclectic wine bar featuring a snack-driven menu including a cheese and charcuterie board, baked mussels, apple and manchego panini and other delicious bites paired with wines. Vin will cater to a range of different tastes and budgets and will offer wines by the glass, bottle or to go.

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RALEWAY SAN SARIF

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TRAVELING TYPEWRITER

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FIRA SANS THIN

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R O C K Y

M O U N T A I N

G R I L L

Rocky Mountain Grill, an eatery adjacent to Rappahannock Oyster Co., pays homage to the fishmonger traditions and culinary diversity through a seasonal raw bar and innovative dishes. Rocky Mountain Grill will also feature favorites from the tastemakers at the Market.

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BRANDON GROTESQUE BLACK

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AVENIR BLACK

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AVENIR LIGHT

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P H O T O G R A P H Y & T O N E O F V O I C E Tone of Voice: A central gathering place where there’s something for everyone! Language should represent the diverse culinary scene and showcase the adventure The Market offers; culinary, live music and family-friendly experiences.

Consider using catchy, creative taglines to showcase this communal hub.

Content: Food and cocktail features, venue features, staff features, venue feature of the week, drink & food pairing campaigns, social gatherings, group shots, behind the scenes in the kitchen, staff videos making drinks/food, cooks preparing food, how to make food/cocktail videos, cocktail or food item of the week campaigns, crowd shots, happy hour, social events, food shots from all the venues in one photo

436

Which to choose? All of them. @CarolinaCupcakery thanks for curing our sweet tooth at all times. Now open inside The Market at #Waterside District. #SweetLover #Foodie

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N O R F O L K E X A M P L E S

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You had me at pizza. @CogansPizza - a Hampton Roads favorite, now open at #WatersideDistrict!

No need to compromise. Everyone can get their favorite cocktail at The Market - 10 Food and Beverage choices to choose from #WatersideDistrict

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Pizza. Salad. Sandwiches. Sushi. BBQ. You don’t have to choose! Try them all at The Market at #WatersideDistrict today.

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Bet you can’t eat just one! LIKE if you agree & try for yourself at Rappahannock Oyster Company - now open in The Market at Waterside District. #SeafoodLover #Foodie

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Mai Tai. Craft Beer, Sangria. Martini. Choose your favorite at The Market - now open at #WatersideDistrict

Located in the Waterside District 333 Waterside Drive, Norfolk, VA 23010 757-H20-SIDE