PR Team
Group Statement
The Studio 204 PR team is thrilled to announce our upcoming event, the class of 2024 launch night, scheduled to take place on Friday 26th July at Storyhouse. This event marks an exciting opportunity to bring together industry, students, alumni and mentors for an evening of networking and celebration of the class of 24.
We believe that the launch night will serve as a platform for fostering new connections and sparking innovative ideas. Our commitment to excellence ensures that guests will feel comfortable and welcomed. Every detail, is meticulously planned to deliver a memorable experience. We will explore new horizons, share knowledge, and build a stronger community. Thank you for your support, and we look forward to seeing you at Studio 204 launch night.
Warm regards,
Studio 204 PR Team
What is PR?
PR stands for Public Relations. Essentially our role in the event organisation and execution is to make sure that the public and industry have a positive impression of Studio 204. A lot of what we will be doing is public facing and ensuring that the people and brands which we contact are happy with everything for the event and are well informed about what is happening and who we are. We need to continue Studio 204’s good reputation and ensure that this does not drop.
Meet the Team
Ebony
Melita
Holly
InvitingIndustry&Schools/ Colleges(MK)
Eventand204(HM)
MarketingPRthecourseandClass ofexternal(HM)
Creatingmarketingplan(EM)
PRandscheduling(EM)
MeetandGreetVIPs(EM)
Databaseandindustrycontacts (MK)
Toeventsandsocials(HM)
Eventpromotion(EM)
Giftbags(MK)
Team KPIs
Strengths
Background/experience in marketing
People skills
Planning and organisation
Flexible & adaptable
Team player
Ebony
How I am going to utilise my strengths
Create an effective marketing plan for the launch night event
Think of new and creative ways to promote the event
Create group and event schedules for smooth running for the project
Create tools to help my team keep track of our progress
Meet and greet vips
Support my team
Melita
Strengths
Communication
Time management Organisation
Attention to detail
How I am going to utilise my strengths
Communicating with other teams and external companies/ members of industry
Sending out invites in due course
Creating bags to a high standard
Holly
Strengths
Communication
Professionalism
Good at forming professional relationships
Time management
Fast Learner
Understanding situations that can change plans in place
How I am going to utilise my strengths
Emailing potential sponsors
Creating and sending out a Press
Release
Working with the other teams and making sure they have the relevant info
Being aware of current situations when sending things out to brands.
My KPIs
Creating a marketing plan
Scheduling Event promotion
Meet and greet VIP’s
MARKETING PLAN
MARKETING PLAN
MARKETING PLAN
SCHEDULING
Creating team plan/schedules
Scheduling promotions and invites
Creating resources for the team
SCHEDULING
SCHEDULING
PROMOTION
EM EVENT PROMOTION
MEET & GREET VIPs
Prior research into guests
Meet and greet
Arrival drink
Provide gift bags
Guiding
Check ins
PERSONAL REFLECTION
What I have done well
What I would do differantly
Skills I have developed
What I have learnt
KPIs
Put together gift bags- create a budget, order relevant items and liaise with other teams to make sure the zine and postcards are printed and arrive on time to be included
Database- I aim put together a database of current students and alumni, their contact details and what they are up to Industry Contacts- contacting relevant members from industry and inviting them to the event
Invites- distribution of ‘save the dates’, ‘formal invites’ and ‘reminders’ Schools and colleges- inviting potential future students and emailing teachers/ delivering posters
MK ALUMNI CONTACTS DATABASE
sent out 1st July sent out 4th/5th July
Many
Many
Melita Kilkenny
CONFIRMED GUEST LIST
PERSONAL REFLECTION
Skills developed
What would I do differently?
My KPIs Sponsorships
To Event and Socials
Event Promotion
Making sure everything looks cohesive
Liaising with other teams to make sure the right promotions are being sent out
Sponsorships HM
Good Afternoon,
I am contacting you on behalf of "Studio 204", the Fashion Communication and Marketing (social media) course at The University of Chester.
We are excited to be hosting a launch night event on Friday 26th July. This event is a celebration of the first graduating year of the course, where we will be showcasing our creations and journey during the course.
We would love if BRAND would be able to help in supporting/sponsoring our event in any means possible. For an idea of what we would possibly be looking would be special voucher/discount codes, samples etc., or any further suggestions of what you would be able to contribute.
We believe that BRAND would be a perfect fit in supporting our even being ............................
In return, we would feature BRAND throughout our event, including in our Studio 204 Zine, a display at the event, across our social media platforms and in our gift bags. We are also happy to negotiate any further requirements from you in return for the sponsorship.
I look forward to hearing back from you!
Kind Regards, NAME
Studio 204
Fashion Communication Marketing (Social Media)
The University of Chester
Sponsorships
Thermocool Solutions
Sam@thermocool-solutions.co.uk
Thermocool Solutions have sent us £100 for our Launch Night. They have recognised that we are a small course and they understand how underfunded these types of courses can be and want to help us out by sponsoring our Launch Night.
Press Release
Press Release
Press Release
Press Release
Press Release
Liaising With Other Teams
Throughout my responsibilities I have been communicating with the Zine and Class Of Team. I have had to make sure that they have the branding of the sponsor for the Zine and for any social media posts promoting our sponsors. I also needed to use images made to send out alongside the press release.
Skills I have Developed
Writing a press release
Creating a relevant target list
Following a schedule
Using the correct language
Communicating with other teams
Working within a team
Becoming more flexible when something has changed
What
would I do differently?
Asking for sponsorships from more small brands
I would’ve liked to send out the Press Release a week or two earlier
Better communication with all of the other groups
Group Outcomes
We have a CONFIRMED guest list of 75+ We had a good marketing plan and followed this. We succesfully sourced sponsorship. We have made gift bags for people to take with them on the night. A representative from The Cheshire Magazine is attending. We have kept our professionalism throughout