Fashion Communication Marketing (Social Media)
AD6806 - Component 3
RESEARCH & DEVELOPMENT FILE
Morgan LAUNCH NIGHT
Ebony
PR & PROMOTION
For component 3, which i th l i d li i of our launch night even into different teams for t judged the teams off ou of the project we fit with events teams, I have be the PR and Promotion tea
THEBONY MEL HOLLY
PR & PROMOTION OUR TEAM ROLES
Here is the list of roles and responisibilities we have been given for our team for the launch night event by Tracey. The role snd responisbilities of our team include spreading the word of the event and making sure we fill the venue with the relevant guests. We are all about the PR, promotion and Marketing.
As a team we will now hold a meeting to discuss which individula roles we all are going to take on in relation to our presonal strengths for the best success for our team.
PR & PROMOTION TEAM ROLES
Inviting industry & Schools/ Colleges
Event and 204
Marketing PR the course and
Class of external
Creating marketing plan
PR and scheduling
Meet and Greet VIPs
Database and industry contacts
To events and socials
Event promotion
Gift bags
TEAM MEETING 1
Today we met at Studio 204 for our first team meeting to get the project started together and as a team decide on which roles and responsibilites we would take on indiviulally. We discussed our strengths and weaknesses and what roles we think would be best suited to us as individuals. During the meeting I also made this mind map looking further into each role and what is required on a deeper level, This meeting has been a really good starting point as it has got us together as a team and we are now all clear on our responsibitlies going forward. Although we have our own indiviual roles we will still hold strong communication throughout and regular team meets, and always jump in and out of eachothers roles if someone needs help.
TEAM ROLES & RESPONSIBILITIES
Ebony
Creating a marketing plan
Scheduling
Event promotion
Meet and greet VIP’s
Melita
Invitations
Data base and industry contacts
Gift bags
Holly Events and 204
Sponsorships
To events and socials
Checking invites, content
MY KPI’s
Creating a marketing plan
Scheduling Event promotion Meet and greet
VIP’s
Here is a list of all of my main roles and responsibilties throughout this project. I decided to take on these roles as from speaking with my team we decided these were the roles that suited me best due to my strenghts and experiences with similar roles. I am now going to look into my roles further, identifying what they include and why they are suited to me.
ROLE 1: CREATING A MARKETING PLAN
My first role is to create a marketing plan for the Studio 204 fashion fast track course and launch night event. The purpose of the marketin gplan is so that eveyrthing done is consistent and corrrectly targeted. I will have to create the marketing plan as my first step of my roles and it will be needed throughout the project going forward not only for myself and my team but the other teams also. The marketing plan can also be used in the future for the course.
WHY HAVE I BEEN CHOSEN FOR THIS ROLE?
I have been chosen to create the marketing plan as one of my roles as I have lots of experience in creating these kind of documents and a strong understanding of what is needed in a successful marketing plan. I will be able to apply my previous experience and skills to create a marketing plan for studio 204/launch night.
ROLE 2: SCHEDULING
My next role is scheduling, as a team we have identified that this role will include the planning and organisation of the team including scheduling meetings and setting deadlines within the team. The role will also include me scheudling when save the dates, invites, marketing and promotion. Scheduling is a very important role to make sure that everything is being done in the appoproate time frame as if it isn’t, eveything will fall behind. As part of my scheduling role I also want to create resources for my team to help us with planning and organisation.
WHY HAVE I BEEN CHOSEN FOR THIS ROLE?
I have been chosen for this role as I have experience in scheduling from my work experience and work everyday with schedules, diaries and organisation in my work place so I felt I have a good insight into this and know of strategies that work well to bring to the team for this project. I also felt that scheduling fitted with the role of creating the marketing plan and a marketing plan inculdes elements of scheduling so the roles fit together.
ROLE 3: EVENT PROMOTION
Event promotion is all about promoting the event to the correct audience and really getting our name out there. This role will include me finding new creative ways to promote the launch night event and the studio 204 fashion fast track course in ways that haven’t been done before. As there is a seperate social media team for this project, this role is more about the promotion on different platforms and in different ways from just social media marketing.
WHY HAVE I BEEN CHOSEN FOR THIS ROLE?
I have been chosen for this role as I have lots of work experince in marketing and promotion and is where my streghts best fit. This role also goes with the role of creating the marketing plan so it made sense for me to do both along side eachother.
ROLE 4: MEET & GREET
My final role will take place at the launch night event, being meeting and greeting the VIP guests. For this role I will also make sure to do prior research into each individual VIP guest to ensure I am aware of who they are, what they do and what they’re all about. I believe this is essential for a positive and professional interaction with VIP guests. On the night I will need to be professional and welcoming to each guest, make sure they all get a arrival drink and are provided gift bags on arrival, guiding them to where they need to be and checkin gin on them throughout the night making sure they are happy, comfortable and have everything they need.
WHY HAVE I BEEN CHOSEN FOR THIS ROLE?
I have been chosen for this role as I have very strong people skills and am a real people person. As part of my job I have to conduct property viewings daily which includes meeting and greeting clients meaning I am very used to a role of meeting and greeting so it comes as very natrual to me, meaning I am th ebest fit for the role.
CREATING THE MARKETING PLAN
1.
INTRODUCTION
An introduction to a marketing plan should include what the marketing plan is all about and why I am creating the marketing plan. For me this project it will be to promote the launch night event and build on studio 204s reputation.
2. COURSE ANALYSIS
The course analysis includes an overview of the course, bring that Studio 204 is a Fashion and Communication Marketing course at the university of Chester. It’s an exciting and fast paced, fast track to Industry, 2 year degree, supported and delivered by fashion industry mentors and influencers.
3. EVENT ANALYSIS
The event analysis is similar to the course analysis, being an overview of the launch night event. The launch night event is to celebrate the first graduating year of the course, build upon the courses reputation and getting our name further out there
4. TARGET AUDIENCE
The target audience is ultimately one of the most important aspects to identify for the marketing plan as everything created should be targeted to them. The audience is the centre of any marketing plan. The target audience for the launch night is industry, alumni, present students, family and friends.
5. THE TEAM
Within a marketing plan it should touch upon who the team are and there roles so that it is clear during implementation.
6. BRANDING
The marketing plan should include the branding so that everything created is on brand and cohesive
7. MARKETING CHANNELS
Marketing channels are the way in which we will market the event. In the marketing plan I will include the channels we will be using for promotion following forming ideas for new and creative techniques.
8. SCHEDULING
Within the marketing plan I will need to touch upon the schedules in which I will create for the team and distribution of resources for the project
CLASS OF 204 LAUNCH NIGHT
MARKETING PLAN
CREATED BY EBONY MORGAN
INTRODUCTION
This Marketing Plan is for the Class of 204 Launch Night, hosted by the first graduating year of the new Fashion Communication Marketing (Social media) fast track course, at The University of Chester. This Marketing plan has been created to identify the key factors for the promotion of the Launch Night Event, with the purpose of this marketing being for the successful promotion of the event being informed and consistent, to successfully meet the set goals.
The Launch Night Event is the first ever opportunity of showcasing the newly established and unique concept of the fast track course, following many successful years of the previous Fashion Marketing and Communication course. The success of the Launch Night is vital for showcasing the first graduating years outcomes, along with launching the course to the intnded audiences. With this Makrteting Plan the goals wil be met with great oppertunities and future for the course.
COURSE ANALYSIS
The Fashion Communication Marketing (Social Media) course is a unique concept being a 2 year fast track degree. It is an exciting and fast paced course, that is industry led and set to mirror the contemporary fashion communication marketing industry for social media to prepare students for whats to come following the course. Students gain the opportunity during the course to work alongside and be mentored by tutors, industry professionals and ex students, understanding and learning skills needed to enter directly into any role within the fashion communication marketing idustry.
USPs
2 Year Fast Track Course
Industry led teaching
Small classes, personal experience
Course mirroring industry
75% online, 25% in person
Multiple career path opportunities
EVENT ANALYSIS
The Class of 204 launch night event is to be held at The Story House, Chester, on Friday 26th July 2024 at 6pm. The launch night event is being held to celebrate the first ever graduating year of the new Fashion Communication Marketing (social media) fast track course ending the journey on the course, exhibiting their final major projects. The event will be an opportunity for industry, schools, colleges, past, present and future students to see what the new unique course is all about.
EVENT GOALS
1
SHOWCASING
Showcase the final major projects of the first graduating year of the new course concept and showcasing the new course and what it's all about. This is the first ever showcase of the newly formed set up of the course.
PROMOTION
Promoting the fashion fast track course to industry, schools, colleges and potential future students. Getting the course out there and gaining positive responses and interest into the course from potential future students.
3 BUILDINGREPUTATION
Building upon the reputation and legacy that the past students from the Fashion Marketing and Communication course have left behind, and start to build a new strong reputation for the newly led course.
THE TEAM
EBONY MORGAN
Creating a marketing plan
Scheduling
Guest communication
Event promotion
Meet and greet VIP’s
MELITA KILKENNY
Invitations
Data base and industry contacts
Gift bags
HOLLY MCGINTY
Events and 204
Sponsorships
To events and socials
Checking invites, content
MARKETING, PR & PROMOTION
BRANDING
MARKETING CHANNELS
SOCIALMEDIA
SCHEDULE & DEADLINES
SAVETHEDATES
Save the dates need to be sent out first to guests to have the date saved and as a teaser to the event to come
INVITES
Following save the dates, formal invitations will be sent to all guests with full event information
Once invites are sent, social media marketing for the event can begin and be on going until the event
POSTERS
Once invites have been sent, event posters can be distubuted to schools and colleges
SOCIALMEDIA SPONSORSHIPS
Sponsorships will be contacted at the start of planning and be on going
PRESSRELEASE NEWSLETTER
Press release to be complteted and sent alongside sponsorships being contacted
News letter to be sent after save the dates and invites to keep guests engaged
EVENTREMINDER
Sent near the time of the event as a reminder to guests
CONCLUSION
In conclusion, this Marketing Plan has been created for the successful promotion and marketing for the Class of 204 Launch Night event for the Fashion Communication Marketing (Social Media) course at The University of Chester. This Marketing Plan can now be used by the team during the promotion and marketing activities during the lead up to the launch night event, and if followed successfully will lead to successful promotion and marketing of the event, meeting the goals of the Marketing Plan of Showcasing, Promoting and Building upon the Studio 204 reputation.
SCHEDULING
As part of my scheduling role I have decided to develop the following schedules: a schedule plan to distribute to my team to follow throughout the project a schedule plan for the distribution of resources tools to help the team track progress
Continue work for individual roles
Continue work for individual roles
Continue work for individual roles
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Continue work for individual roles
Team meeting, presentation rehearsal
Team dragons den presentation
Continue work for individual roles
Continue work for individual roles
Continue
PR & PROMOTION SCHEDULE SHEET
PROMOTION DEADLINES
SCHEDULE SHEET
https://docs.google.com/spreadsheets/d/1Fza5QSDuwp5aW-9-9HjkFVuNjHxtJj5dEKTO6WbRP8/edit? usp=sharing
https://docs.google.com/spreadsheets/d/1Fza5QSDuwp5aW-9-9HjkFVuNjHxtJj5dEKTO6WbRP8/edit? usp=sharing
TEAM RESOURCES
INVITES TRACKING SHEET
TEAM RESOURCES
SPONSORSHIP TRACKING SHEET
https://docs.google.com/spreadsheets/d/1Ovp ybuEwBqOAwuLNjoEEdB077oLoLyFCPDDrbK17Xe w/edit?usp=sharing
https://docs.google.com/spreadsheets/d/1Ovp ybuEwBqOAwuLNjoEEdB077oLoLyFCPDDrbK17Xe w/edit?usp=sharing
SENDING OUT INVITES AND MAREKTING CONTENT
Here I have shown how I started the process of sending out our required resources. Although this was not my role, I felt it was important to get the ball rolling on this as the team was running behind schedule
CONTACTING SPONSORSHIPS
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contact the better so I formed a list of my own contacts and got in touch with them to help push for more sponsorships.
CONTACTING SPONSORSHIPS
For the sponsorships, I also created this template email to be sent to all the brands and companies we were contacting. I also shared this with Holly for her to use to contact sponsors also.
Including sending out save the dates, invites and event reminders, along with marketing emails and news letters to keep guests engaged
Email Marketing Sponsorships
Asking our sponsorships to promote the event on through their platforms / resources
SocialMedia
Utilising the studio 204 social media platforms for promotion of the event and also getting students to promote on their personal platforms
EVENT PROMOTION
Promotional posters of the event to be distributed through email and in physical form to schools, colleges and relevant local businesses to display
Direct Messaging
EventPosters
Promotional posters of the event to be distributed through email and in physical form to schools, colleges and relevant local businesses to display
Create a press release to send out to local sources for promotion such as Chester live, Everything Chester
Press Release
EVENT PROMOTION
RESOURCES I HAVE CREATED
