brand guidelines exterior signage
Vertical signage
Stacked logo
Wordmark with symbol
If the proportion of the signage is taller than wider, and the primary element on the sign is the corporate mark, then the following rules apply: The stacked version of the logo should be used.
Stacked logo The logo is positioned more towards the top than the bottom. Generally, this option should be used when the application is at street level, allowing for easier visibility.
Wordmark with symbol An option to this standard layout is the separated conďŹ guration. The symbol is detached from the logotype, enlarged anywhere between 200% and 400%, and positioned above the wordmark. This conďŹ guration may be used when the application is above street level. Minimum protective space rule applies to the logotype.
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