Zephyr Expression Book

Page 1

Chosewood Park

Community Expression / June 2021

ZEPHYR ZEPHYR
Atlanta

WHAT’S IN THE NAME

Where Life is Breezy: Defined as a soft and gentle breeze, Zephyr is home to gusts of energy and life. Each cool rush of wind will make the community’s treetops dance, while a sense of newness fills the air. Here, resident’s will be able to carve out their little piece of tranquility as their everyday lives unfold against the backdrop of towering trees and greenery.

ZEPHYR
ZEPHYR Community

Young Single Professionals:

( Ages 25-35 )

Young professionals seeking a lifestyle and easy access to intown employment and entertainment cores. Use unit as crash pad and place to unwind. Often more active/out and about. Trade space and convenience (immediate access) for affordability. Likely interested in purchasing in emerging neighborhoods for future resale value.

Most accepting of emerging neighborhoods, particularly males.

Professional Couples:

( Ages 30-40+ )

Affluent dual working couples, primarily 30-40, value both work access and neighborhood quality. Value walkability, BeltLine proximity and modern units with high-quality finish-levels. A mix of those seeking housing in established, lifestyle oriented neighborhoods and those located in emerging neighborhoods. Many are putting off having children until later in life.

ZEPHYR PERSONAS

Empty Nesters:

( Ages 55+ )

Mature couples, many of whom are living in single-family homes, seeking to simplify and downsize to attached/maintenance-free product. Value space, finishes and design. Over 55 years in age and earn more than 150k per year or are retired with substantial savings and equity. Emerging neighborhoods will be a turn-off for most who can afford premier locations. Seeking walking distance to restaurants and shopping.

Mature Singles:

( Ages 45+ )

Largely mature single households with accumulated wealth looking for maintenance-free product in premier lifestyle environments such as the Beltline proximity. Prefers 2 and 3-bedroom units, ideally with a den or small second guest bedroom layout, with enough space for belongings and entertaining guests. Most will look in more established neighborhoods and walking distance to restaurants and bars.

Young Families:

( Ages ?-35+ )

Affluent young families typically with both parents working. Looking for access to the BeltLine in a low-maintenance living situation with convenient access to work and necessities. Most likely to have a single young child. Mindful of public school districts and/or proximity to private schools--low school scores with deter most.

ZEPHYR
ZEPHYR Community ZEPHYR LIFESTYLE

The Grow:

- Farmhouse

- Community Gardens

- Boxwoods

- Crushed Gravels

- Sunflowers

HYBRID MODERN DISTRICT

COMMUNITY SITE CONCEPT

The Groove:

- Modernist

- Grasses

- Rosemary

- Crushed Gravels

- Evergreens

- Bamboos & Horsetails

- Wildflowers

The Grove:

- Traditional

- Lush Hardwoods

- Leafy Southern Bushes

- Crushed Gravels

- Magnolias

- Ivies & Wildflowers

ZEPHYR Community

Boulevard Crossing Park Traditional Modern

The Grove The Groove
Plaza
The Group The Grow
- Fruit Trees Stage Pavilion
TRADITIONAL DISTRICT MODERN DISTRICT Zephyr Social Township Game Pad Green Steps
The Green
Chosewood / June 2021 The Grove The Groove The Group Plaza The Grow Zephyr Social Township Boulevard Crossing Park Traditional Modern Multi-Family A Future Midrise Multi-Family C Stage Pavilion ZEPHYR BLVD. ZEBRAWOOD COURT COZY COURT ZABA CIRCLE BREEZY STREET BREEZY CIR. ZENITH CIRCLE ZOCALO WAY ZODIAC DRIVE HAZY WAY COZY CIRCLE ZEAL STREET BURROUGHS ST. ZEPHYR Community BREEZE WAY Multi-Family B ZEPHYR Court ZEPHYR Commons THE ZEPHYR Lofts WARMBREEZE RD. The Green Game Pad
COMMUNITY FULL SITE PLAN

ZEPHYR Community

TREE SAVE ENGAGEMENT

Zephyr / June 2021

The Place

The community is built on the idea of a repurposed farm. With gardens, old-growth tree groves and small grassy fields surrounding a barn structure reused as the community amenity.

The Grow The Grove

The community in a single word is Grow. Active living. The energy of new life and fresh produce, greenery and harvest. Communal living with cultivated nature. The new old way of living.

The Connection

ZEPHYR Community

The Groove

The Group ZEPHYR Community

The Place A series entertainment spaces that end with a small town strip classic brick store fronts, re-used container structures and Junebe a rebuilt Airstream trailer or two. Held together with small business and local people.

The Connection

The energy is created by of local enterprise and neighbors for neighbors. A Zephyr Music and Arts Festival. Music and summer farmer’s markets bring a new community ownership.

ZEP H YR

Music &Food

festival

the ZEPHYR pavilion

The Community Heart: The amenity would be hybrid of energy and serenity. One half quieter nature center and virtual officing space AND one half event, pool and music venue/bandstand. With lawns that service both to the east and to the west of the large and open-air monumental structure that could be enclosed seasonally. Meet me at the Zephyr Pavilion!

Pavilion Concepts

The Group

ZEPHYR Community

Pavilion Concepts

ZEPHYR Community 1/12 9 ft. 12 ft.
ZEPHYR Community Public Access Public Access 140 ft. 26 ft. 11 ft. 16 ft. 18 ft. 2500 sf. Conditioned Space GALLERY VESTIBULE TOWER KITCHEN Janitor STORAGE WOMENS MENS GREAT ROOM POOL VERANDA MECHANICAL MAIL CENTER ENTRY POOL DECK Shower Shower Shower SUN SHELF THE PAVILION THE BATHHOUSE 58 ft. 20x40 ft. 78 ft. 13 ft. 56 ft. (Temporary off-season fence) STORAGE WOMENS MENS STAGE AREA
Pavilion Concepts

Monument Concepts

ShareRide & Shuttle / MARTA Stand

ZEPHYR
ZEPHYR Community
Concepts ZEPHYR Community 000 Zephyr Blvd., Unit 1 Atlanta, GA 30302 Mailing Address 950 960 970 Zephyr Blvd. 4 ft 1.5 ft 8 in. 1 ft 4 in. Painted Dimensional Omnidirectional where needed 12 in. (Ground Light) 950 Address Sign Blade 950
Wayfinding

Community Pool

The Pool

ZEPHYR Community

Park Pods Concepts

The Grove
ZEPHYR Community
The Groove

Other Engagement Concepts

ZEPHYR Community
The Groove

Community Gardening Concepts

The Grow

ZEPHYR Community

the ZEPHYR farmhouse row

the ZEPHYR stacks

Where Life Is Breezy.
ZEPHYR Community

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