LONGREEN COMMUNITY
981 Huff Community Plans & Brands / June 2022
Live. Connect. Grow.
Longreen is a vibrant, new community located in trendy West Midtown on the edge of historic Blandtown. A place where new connections are being forged and modern lifestyles are being created. Longreen Park a lush, engaging, communitycentered pocket-park, designed to bring both Longreen and local residents together to build new experiences. Ideally positioned on Booth Street that leads to the future Beltline and the Fairmont Warehouse District, this amenity will surely become ‘the’ neighborhood green space for fitness, pet parents and events alfresco. Making Longreen the perfect place to live, connect and grow.
Empire Longreen Inspiration
Longreen Ambience
Empire Longreen Inspiration
Longreen Lifestyle
Empire Longreen Personas
Young Single Professionals:
( Ages 25-35 )
Young professionals seeking a lifestyle and easy access to intown employment and entertainment cores. Use unit as crash pad and place to unwind. Often more active/out and about. Trade space and convenience (immediate access) for affordability. Likely interested in purchasing in emerging neighborhoods for future resale value. Most accepting of emerging neighborhoods, particularly males.
Professional Couples:
( Ages 30-40+ )
Affluent dual working couples, primarily 30-40, value both work access and neighborhood quality. Value walkability, BeltLine proximity and modern units with high-quality finish-levels. A mix of those seeking housing in established, lifestyle oriented neighborhoods and those located in emerging neighborhoods. Many are putting off having children until later in life.
Empty Nesters:
( Ages 55+ )
Mature couples, many of whom are living in single-family homes, seeking to simplify and downsize to attached/maintenance-free product. Value space, finishes and design. Over 55 years in age and earn more than 150k per year or are retired with substantial savings and equity. Emerging neighborhoods will be a turn-off for most who can afford premier locations. Seeking walking distance to restaurants and shopping.
Mature Singles:
( Ages 45+ )
Largely mature single households with accumulated wealth looking for maintenance-free product in premier lifestyle environments such as the Beltline proximity. Prefers 2 and 3-bedroom units, ideally with a den or small second guest bedroom layout, with enough space for belongings and entertaining guests. Most will look in more established neighborhoods and walking distance to restaurants and bars.
Young Families:
( Ages ?-35+ )
Affluent young families typically with both parents working. Looking for access to the BeltLine in a low-maintenance living situation with convenient access to work and necessities. Most likely to have a single young child. Mindful of public school districts and/or proximity to private schools--low school scores with deter most.
Huff Road Felix Court Bibbs Circle Viney Place Longreen Terraces Longreen Stacks Longreen Townhomes Longreen Cottages Community Pavilion Longreen Park Longreen Court Community Dog Run Longreen Terrace Felix Lane Viney Way Bibbs Circle Longreen Terrace English Street Booth Avenue Fairmont Avenue Division Street
Empire Longreen Site Plan
981 Huff Road Empire Longreen
A Empire Longreen Site Plan LONGREEN Longreen Blandtown
B Tract C Felix Court Bibbs Circle Viney Place Longreen Terraces Longreen Stacks Longreen Townhomes Longreen Cottages Community Pavilion Longreen Park Longreen Court Community Dog Run Longreen Terrace Felix Lane Viney Way Bibbs Circle Longreen Terrace
Tract
Tract
Empire Longreen Park Mural Concept
BOOTH AVENUE ELEV ELEV ELEV ELEV ELEV ELEV PAVILION/DECK (30'x30') ELEVATION 921.0 MEMBER'S GARDEN ELEVATION 918.5 RETAINING WALL TW: 918.5 BW:913.0 5.5' HT HANDRAIL REQ. STEPS DOWN TO GARDEN FOUNDATION WALL GRADE UNDER DECK 918.5 RETAINING WALL TW: 918.5 BW:914.0 4.5' HT RETAINING WALL TW: 907.0 BW:900.5 6.5 HT HANDRAIL REQ. PLAZA ELEVATION 906.5 RETAINING WALL TW: 907.0 BW:904.0 3' HT HANDRAIL REQ. TAPERED STEPS RISERS 0"-6" TREADS: 14" HANDRAIL REQUIRED RETAINING WALL TW: 907.0 BW:900.0 7' HT HANDRAIL REQ. FLUSH WITH GRADE FLUSH WITH GRADE WING WALL CONCRETE TW: 909.0 RETAINING WALL TW: 907.0 BW:902.0 5' HT HANDRAIL REQ. 904 906 902 900 SCULPTURE BASE SIZE: TBD 908.0 RETAINING WALL TW: 918.5 BW: 906.5 12' HT RETAINING WALL TW: 918.5 BW: 907.0 11.5' HT HANDRAIL REQ. 908 910 912 RETAINING WALL TW: 918.5 BW: 910.0 8.5' HT HANDRAIL REQ. RETAINING WALL TW: 918.5 BW: 912.0 6.5' HT HANDRAIL REQ. ARTIFICIAL LAWN PLANTING PLANTING SAWCUT CONCRETE WING WALL CONCRETE TW: 908.0 PLANTING PLANTING PLANTING PLANTING SAWCUT CONCRETE SAWCUT CONCRETE 6" FREE STANDING STONE CURB 6" FREE STANDING STONE CURB 912 WATER FEATURE MEDIUM SLATE CHIPS 6" FREE STANDING STONE CURB 6" FREE STANDING STONE CURB SITTING SPHERES SITTING CUBES CONCRETE PLANTING PLANTING BIKE RACKS ON CONCRETE BIKE RACKS ON CONCRETE BIKE RACKS ON CONCRETE KITCHEN STEPS DOWN TO SIDEWALK AND PLANTING SEATING AREA PERGOLA COMMUNITY TABLE PLANTING PLANTING PLANTING COMMUNITY TABLE COMMUNITY TABLE PERGOLA PERGOLA SCULPTURE MEDIUM SLATE CHIPS MEDIUM SLATE CHIPS FENCE TO STOP VIEW. STRING LIGHTS SCULPTURE SIGHT LINE SCULPTURE SIGHT LINE 900 902 904 906 908 910 912 914 916 918 920 922 924 926 928 900 902 904 906 908 910 912 914 916 918 920 922 924 926 928 930 932 934 GUARDRAIL HANDRAIL RETAINING WALL (CONCRETE) TW: 921.5 DECK ELEV. 921.0 DECK SUPPORTS/DECKING RETAINING WALL (CONCRETE) TW: 918.5 930 932 934 SITTING SPHERES CONCRETE RETAINING WALL (CONCRETE) TW: 918.5 Longreen Park Longreen
3 ft. 15 ft. 10 ft. Empire Longreen Longreen Park Amenity Longreen Outdoor Pavilion A1 Longreen Exterior Paint Anonymous SW7046 Doors & Window Frames Rock Bottom SW7062 Post & Beam Siding Iron Ore SW7069 Railing Accents
Exterior Paint Anonymous SW7046 Doors & Window Frames Rock Bottom SW7062 Farm Sink Free Standing Counter Height Island Table Lockable Storage Open Shelving 10 ft. Undercounter Fridge Undercounter Fridge 10 ft. Adirondack Rocking Chairs 30 ft. 20 ft. Bistro Tables Granite Ping-Pong Table / Pinic Table Deep Daybed Deep Daybed
Longreen
Park Amenity
Outdoor Pavilion
Empire
Longreen
Longreen
Tract A Tract B Tract C Felix Lane Viney Way Bibbs Circle Longreen Terrace Empire Longreen Corner Park & Monuments Units 12 ft. Laser cut paneled pylon / obelisk LONGREEN 4 ft. 4 ft. DIRECTIONAL NAME DIRECTIONAL NAME DIRECTIONAL NAME BLANDTOWN DIRECTIONAL NAME DIRECTIONAL NAME DIRECTIONAL NAME THE ATLANTA BELTLINE WESTSIDE RESERVOIR PARK Ground Lights WELCOME HOME High Strung SW6705 Cosmopolitan Gray SW2274 Humorous Green SW6918 Sea Salt SW6204 corner signature units duplex units Cosmopolitan Gray SW2274 Sea Salt SW6204 High Strung SW6705 Humorous Green SW6918
Empire Longreen Corner Park & Monument
LONGREEN 12 ft.
LONGREEN 4 ft. 4 ft. DIRECTIONAL NAME DIRECTIONAL NAME DIRECTIONAL NAME BLANDTOWN DIRECTIONAL NAME DIRECTIONAL NAME DIRECTIONAL NAME Side A Side B Side C Side D BOYD AVENUE (40' R/W) B 944 942 946 946 946 944 942 BIKE RACKS (4) ON MEDIUM SLATE CHIPS SCULPTURE/MONUMENT LOW SEAT WALL WILL STEP WITH GRADE CONCRETE SIDEWALK (5') ORNAMENTAL GRASSES ON 2:1 SLOPE GROUNDCOVER/LOW PLANTING ORNAMENTAL GRASSES FLOWERING TREES BOYD AVENUE (40' R/W) B 944 942 946 946 946 944 942 BIKE RACKS (4) ON MEDIUM SLATE CHIPS ORNAMENTAL GRASSES ON 2:1 SLOPE ORNAMENTAL GRASSES BOYD AVENUE (40' R/W) B 944 942 946 946 946 944 942 BIKE RACKS (4) ON MEDIUM SLATE CHIPS ORNAMENTAL GRASSES ON 2:1 SLOPE GROUNDCOVER/LOW PLANTING ORNAMENTAL GRASSES 4x4 Base A B C D Andiron
Raw Concrete Meridian Brick Downing Street 908 Dove Gray Grout
Laser cut paneled pylon / obelisk
SW6174
Empire Longreen Corner Park & Monument
BOYD AVENUE (40' R/W)
FAIRMONT AVENUE (40'
10 ft.
LONGREEN
3 ft. 3 ft. Side A Side B Side C Side D
Laser cut paneled pylon / obelisk
944 942 946 946 944 942 BIKE RACKS (4) ON MEDIUM SLATE CHIPS MONUMENT 8'x8'' BASE PLAZA (CONCRETE) ORNAMENTAL GRASSES ON 2:1 SLOPE BEGIN RETAINING WALL FLUSH WITH PAVEMENT FLOWERING TREES TURN RETAINING WALL TW 946.0 BW 944.3 21" HEIGHT MAX END RETAINING WALL FLUSH WITH PAVEMENT STEPS 3-6" RISERS 2 12" TREADS TAPER CHEEK WALL WITH STEPS END SEAT WALL TW 947.5 HEIGHT 18" END SEAT WALL TW 947.5 HEIGHT 18"
ROADVARIES)
R/W) 908 908 908 SEAT RETAINING WALL TW: 909.9 BW: 908.4 18" HT. MONUMENT 3'x3' BASE PLAZA (CONCRETE) BIKE RACKS (2) ON MEDIUM SLATE CHIPS 910
B(R/W
HUFF ROAD
VARIES)
HUFF ROAD AND BOYD AVENUE PLAZA
PLAZA A B C D
Meridian Brick Downing Street 908 Dove Gray Grout
HUFF ROAD AND FAIRMONT AVENUE
Andiron SW6174 Raw Concrete
Empire Longreen Corner Park & Monument Artwork
LONGREEN
THE ATLANTA BELTLINE
WESTSIDE RESERVOIR PARK
WELCOME HOME
Longreen Leaf icon
Longreen Leaf Motif
962 Bibbs Cir NW, Unit 1 Atlanta, GA 30302 Mailing Address 950 960 970 Bibbs Cir NW 4 ft 1.5 ft 8 in. 1 ft 4 in. Painted Dimensional Omnidirectional where needed 12 in. (Ground Light) Empire Longreen Wayfinding Signage LONGREEN 950 Address Sign Blade 950
Longreen Park Product
Building P Building Q METAL COPING FIBER CEMENT PANEL W/REVEAL BALCONY METAL RAILINGS ENTRY CANOPY AND GATE TIERED MODULAR WALL METAL COPING FIBER CEMENT PANEL W/REVEAL BALCONY METAL RAILINGS ‘C’ CHANNEL PROFILE WINDOW HEADER METAL RAILINGS BALCONY
Empire Longreen Product & Park
Longreen
Huff Rd. / Tract C SCALE: 3/16IN Empire Longreen Longreen Park Amenity Longreen Corner Product & Mural Longreen Blandstown Longreen Blandstown
Longreen Townhome Product
Building C
Empire Longreen Longreen Product & Corner Amenity
Building D
LONGREEN
