SPOT ROAD COMMUNITY EXPRESSION
Property Plans & Brands / December
V5
2021
HEIRLOOM Community
Empire Spot Road Lifestyle
Empire Spot Road Persona
55+ New Urban Escapers
They Are: Urban-minded, social, active and escaping the city because of new virtual displaced employment, usually ‘Upsizing’ and looking for more functional space that address their lifestyle needs.
They Value: Functional floor plans with Master down or ranch layouts, communal-style garden living, outdoor amenities, shared gathering areas, the high-end details they are accustomed to, having fun and continuing to learn and discover.
55+ Suburban Rightsizers
They Are: Currently living in N. Fulton/E. Cobb. Suburban-minded, and like the relaxed, social, enjoying life lifestyle, are usually ‘downsizing’ and looking for more functional space that address their lifestyle needs.
They Value: Low maintenance, lock and go lifestyle, universal floor plans with Master down or ranch layouts, privacy, outdoor amenities, abundant natural light, communal gathering areas (great rooms), room for visiting family, connecting with nature, the high-end details they are accustomed to.
55+ Active Funsters Empty Nesters
They Are: Suburban-minded, social, active and enjoy being outdoors, usually ‘downsizing’ and looking for more functional space that address their lifestyle needs.
They Value: Functional floor plans with Master down or ranch layouts, privacy, outdoor amenities, communal gathering areas, the high-end details they are accustomed to, having fun and continuing to learn and discover.
A B C
Empire Heirloom Site HEIRLOOM Community HEIRLOOM Heirloom Overlook Heirloom Overlook Heirloom Overlook Tradition Trail Curio Way Keepsake Court Mossback Ridge TokenChase Memento Trace Heirloom Farm Clubhouse Garden District Mountain House District Farm House District
Empire Spot Road Site Initial Plan
Garden
Garden District
> Homes have deep wall fenced front gardens.
> Garden Gate Follies as signage.
> Consider leaving Lot 163 as community garden Farm preserve.
A B C Mountain
Farm House District
> Possibly add field and folly into the center of the district with trails that wrap and connect together.
> Product is pushed forward in lots leaving fields behind.
Mountain
> Push product to back of lots where possible.
> Possibly add hidden camping site into the center of the district with trails that wrap and connect together.
> Create Log Cabin style elevation update.
District
Farm House District
House District
House District
Farmhouse Fireplace Folly Old Barn Folly Field Folly Campsite Folly
Community 3- & 4-Side Red & Pink Bricks. A Few Painted Bricks. 50% All Wood Siding 50% 4-Side, Grays & Whites, Painted Bricks. 4-Side, Dark Gray & Brown, Stone Facings. Community Pavilion & Pool 162 163 Heirloom Farm
HEIRLOOM
Garden District
Empire Spot District Inspiration
Modern Farm House
Empire
District Inspiration
Spot
Empire Spot District Inspiration
Modest Mountain House
Empire Heirloom Amenity HEIRLOOM AMENITY English Restyling FITNESS CENTER KITCHEN RESTROOMS STORAGE SERVICE BAR COVERED LANAI ACTIVITY ROOM VERANDA POOL EQUIPMENT
Empire Heirloom Entrance Monument
PTION C - BRICK ARC H / WOOD DOOR CALE: 25”= 10’-6” HEIRLOOM Community 4’ 15’ 2’
Option B
(Pavers over crushed slate)
5’ HEIRLOOM Option A HEIRLOOM Community
Rose Garden Herb Garden
(Wood Gate)
(Metal Gate)
PRIME NINE / ASHLAND Current Plan Ashland B Prime 9 Ashland M Prime 9 Ashland D Prime 9 Ashland N Prime 9 Ashland B Prime 9 Ashland B Prime 9 Ashland B Prime 9
Empire Heirloom Product
PRIME NINE / ALEXANDER Current Plan Alexander D Prime Alexander E Prime 9 PRIME NINE / GRANTHAM Current Plan Grantham C Prime 9 Grantham D Prime 9 Grantham E Prime 9 Empire Heirloom Product
Empire Spot Community Activation & Detailing
Engagement
Empire Spot Road Community Styling
The Nature of Things
Wildflowers & Bees
Empire Spot Road Community Styling
Trails & Gardens
Empire Spot Road Community Styling
Empire Spot Road Community Styling
HEIRLOOM Community