Stein Steel Expression Book

STEIN STEEL

The Stein Steel Story STEIN STEEL

From 1923, a treasured heritage of building and creating strong Atlanta structures.

Reynoldstown

Empire Stein Steel The History & Legacy

Reynoldstown

The Stein Steel Lifestyle STEIN STEEL

Starting a continued heritage for a new generation of makers and creators.

Reynoldstown

STEIN STEEL

Young Single Professionals:

( Ages 25-35 )

Young professionals seeking a lifestyle and easy access to intown employment and entertainment cores. Use unit as crash pad and place to unwind. Often more active/out and about. Trade space and convenience (immediate access) for affordability. Likely interested in purchasing in emerging neighborhoods for future resale value.

Most accepting of emerging neighborhoods, particularly males.

Professional Couples:

( Ages 30-40+ )

Affluent dual working couples, primarily 30-40, value both work access and neighborhood quality. Value walkability, BeltLine proximity and modern units with high-quality finish-levels. A mix of those seeking housing in established, lifestyle oriented neighborhoods and those located in emerging neighborhoods. Many are putting off having children until later in life.

Empty Nesters:

( Ages 55+ )

Mature couples, many of whom are living in single-family homes, seeking to simplify and downsize to attached/maintenance-free product. Value space, finishes and design. Over 55 years in age and earn more than 150k per year or are retired with substantial savings and equity. Emerging neighborhoods will be a turn-off for most who can afford premier locations. Seeking walking distance to restaurants and shopping.

Mature Singles:

( Ages 45+ )

Largely mature single households with accumulated wealth looking for maintenance-free product in premier lifestyle environments such as the Beltline proximity. Prefers 2 and 3-bedroom units, ideally with a den or small second guest bedroom layout, with enough space for belongings and entertaining guests. Most will look in more established neighborhoods and walking distance to restaurants and bars.

Young Families:

( Ages ?-35+ )

Affluent young families typically with both parents working. Looking for access to the BeltLine in a low-maintenance living situation with convenient access to work and necessities. Most likely to have a single young child. Mindful of public school districts and/or proximity to private schools--low school scores with deter most.

Reynoldstown

Empire Stein Steel Site Concept

Empire Stein Steel Site Plan /

Triangle Product Plan A

Empire Stein Steel Site Plan / Triangle

Flat Shoals Road

Empire Stein Steel Stein Steel Product

Urban Bungalow - Refined 20x20 OPT4

Front

Back

Side (opt. connection wall)

Side (opt. connection wall)

Empire Stein Steel Stein Steel Product

Modified Middleton - 16x38 Drive Under

Courtyard Facing

Alley Facing

Courtyard Facing

Alley Facing

STEIN STEEL

Empire Stein Steel Stein Steel Terminal

Breaker Breaker

STEIN STEEL STACKS

Empire Stein Steel Product

Stein Steel Stack Residences

Stein Steel Stack Terraces

Stein Steel Milltown Stacks

Stein Steel Stack Residences

Reynoldstown

STEIN STEEL TOWNHOMES

Stein Steel

Park Row

Townies

Empire Stein Steel Product

Stein Steel Cottages

Stein Steel

Reynoldstown

Empire Stein Steel Engagement & Activation

STEIN STEEL

Empire Stein Steel Branding

Legacy Artwork STEIN STEEL

Primary Signature

Secondary Signature Devices

THANKS Reynoldstown