DDW 2014 Post Visual

UP DUTCH DESIGN WEEK POST VISUAL 2014

UP ‘On the up: design makes the world better.

More beautiful. Handier too. And more fun.

Come, see and experience it for yourself during the thirteenth edition of Dutch Design Week.

Smart solutions. Inventive design.

New perspectives. Discover the upward force of design; seek inspiration in the ground-breaking work of a staggering number of designers, optimistic buzz guaranteed.’ www.ddw.nl

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SPONSORS & PARTNERS Main sponsor

Sponsor

Public partners

Programme partners

Media partners

Preferred suppliers

Suppliers Double Dutch EE labels Flyerman Hoevenaars Hofman & Donker Lisa Klappe Photography

Mackelijk PAZ Computerworks Sjoerd Eickmans Photography Stadvis Creative Concepts Twisted Streets Urban Wheelz Center

CONTENTS FOREWORD page 7 STRIJP AREA page 8 CENTRAL AREA page 88 EAST AREA page 126 FACTS & FIGURES page 140

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‘…Eindhoven certainly belongs in the top 3 of the most influential design events in the world. If you asked me personally, I would put DDW in first place, because exciting things are happening in Eindhoven.’

– Marcus Fairs, Dezeen

FOREWORD Last year, Dutch Design Week set out a clear course with the theme ‘UP’: forward and upwards. Reflection seems almost at odds with this; even so, we would like to pause for just a moment and survey all the good things that the thirteenth edition turned UP. For designers, for the sponsors and commercial contacts, for the event, for Eindhoven, for the Netherlands and for our world.

With more design than ever, with unprecedented media attention, and a record number of visitors, the 2014 edition will go down in history as a resounding success. This Post Visual, a route passing the highlights, displays this in words and pictures.

What the following 137 pages illustrate most clearly are the unprecedented possibilities of design in general and of this event in particular.

Dutch Design Week is the place where (inter) national crossovers and critical dialogue, experiment and perspectives, big names and young talents gather to provide direction for the future. It can climb further UP, higher UP, forever UP – but certainly not without the help of partners, sponsors, volunteers and all the designers that champion the week.

If you sponsored us, please continue to do so.

If you are not on board yet, surely you don’t want to miss the boat? We would be pleased to meet you. Together we can create an even better edition in 2015.

Martijn Paulen Director Dutch Design Week

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STRIJP AREA Labels, designers, knowledge institutes and creative entrepreneurs against an industrial backdrop.

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OPENING UP DDW is traditionally opened in the Klokgebouw on Friday evening. Visitors and invited guests were welcomed in the ABN AMRO House by DDW director Martijn Paulen. Amidst a visual and musical spectacle, their enthusiasm for the week was fired UP. Special guests included Mary-Ann Schreurs (Eindhoven’s alderman for innovation, culture, design and sustainability), singer Thomas Azier and designer/musician Gijs Gieskes. Young talents like Teresa van Dongen, ChloÊ Rutzerveld and Melle Smets explained about their work from the stage. The opening film and the staging were by The Progress Factor.

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DESIGN IN FULL COLOUR – SCHOLTEN & BAIJINGS

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‘We want an exhibition to say: look, this is happening in Eindhoven – there will be plenty of attention for this – and this is young talent from the rest of the world.’

– Stefan Scholten

SCHOLTEN & BAIJINGS Ambassadors Stefan Scholten and Carole Baijings did not just act as representatives for the event, but they also made an intrinsic contribution through organising a college tour and the exhibition Design in Full Colour.

Through focusing on the importance of cooperation between the design world and industry, they introduced parties to each other and managed to inspire other generations.

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ARNE HENDRIKS The selection of the deeply socially engaged artist Arne Hendriks as an ambassador slotted perfectly into the widely supported demand for new solutions for all sorts of social issues.

Throughout the week, he was intrinsically involved in programme components like Age of Wonderland by Baltan Laboratories and Hivos, he provided content for the VPRO’s Now Future talkshow, and he organised a workshop at his new project ‘Fatberg’ with artist Mike Thompson.

‘My impression is that DDW is increasingly less about stuff and more about ideas, experiences and stimulation of the imagination.’

– Arne Hendriks

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STUDIO KOLK & KUSTERS For the 13th edition, Maarten Kolk and Guus Kusters were appointed as art directors for the Klokgebouw. The designer duo were entrusted with the concept and layout of the exhibition area. They arranged thematic zones and presented the future of contemporary design in four connecting Future Boxes (made possible in part by Cultuurfonds Strijp-S).

‘We have been struck by the fact that the design world and commerce find their way to each other increasingly often. We do not just want to show during DDW that this can lead to new insights and a collective attitude to design but, more than anything, we want to stimulate it.’

– Guus Kusters

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KLOKGEBOUW

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KLOKGEBOUW For many visitors the start for DDW, the Klokgebouw has traditionally offered lots of space for experiment, interdisciplinary crossovers and the creative process. Art directors Maarten Kolk & Guus Kusters arranged this in thematic zones.

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ABN AMRO HOUSE In the Klokgebouw, the ABN AMRO House formed the backdrop for five business seminars dealing with the theme Smart Future.

Computerisation, digitalisation and robotising are making vast changes to our daily lives.

Good news or reason for concern? To gain a better insight, ABN AMRO organised meetings during Dutch Design Week dealing with fashion (Smart Textiles), logistics (Smart Logistics), interiors and homes (Smart Homes), agriculture (Smart Farming) and tender (Smart Money). In cooperation with Mercedes-Benz, FashionWeek Amsterdam, Dinalog and ZLTO.

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ABN AMRO is aware of the importance of Dutch design for the Dutch economy. Which is one of the reasons that the bank has affiliated itself with Dutch Design Week. A partnership that started out in 2009, and ABN AMRO has been DDW’s main sponsor since 2011. To promote knowledge and contact of both established entrepreneurs and new talents, to support ‘the week’ and to benefit the future of the Dutch creative industry.

DRIVING DUTCH DESIGN With the second edition of Driving Dutch Design, ABN AMRO, the Association of Dutch Designers (BNO) and DDW linked professionals from throughout the network with young design talents. They followed a series of masterclasses, were assigned a personal coach through ABN AMRO for eleven months, participated in co-creation sessions and worked together on how to present themselves to the outside world during DDW with the exhibition Unlocked.

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‘Design is inextricably linked with Volvo: it’s in our DNA. We are keen to emphasize this during the event.’

– Arthur van Es, Marketing Director Volvo Cars Nederland

VOLVO AND DESIGN Volvo Cars Nederland became DDW’s new automotive partner. The company intensified its support of young design talent and provided the free taxi service ‘Design Rides’. The car brand also manifested itself with a collection (designed

by Van Eijk and Van der Lubbe) and the Volvo Design Challenge, a competition that challenged young designers to seek inspiration in the theme ‘Design Moves Us’.

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MIND THE STEP – DESIGN UNITED

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‘In the exhibition, we broke with the tradition that the designers, the users and the industry behind the designs is barely shown.’

– dr. Lucas Asselbergs, project leader Mind the Step

MIND THE STEP Design United (3TU), a super trio comprising Eindhoven’s, Delft’s and Twente’s universities of technology, exhibited the design of the future and the future of design in a joint exhibition Mind the Step. Ambulance drones, clothing incorporating a music collection: what, until recently, had only been imaginable in science fiction was on show in the Klokgebouw thanks to the cross-overs between technology and design.

‘Here is a hopeful picture of the future of studies into meals that grow ready to eat in greenhouses, solar powered cars, apps to teach children through playing how to tell the time and carefree care farms.’

– Jeroen Junte (Volkskrant Magazine, 27 October 2014)

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THE PROVINCE OF NOORD BRABANT The Province also explored design as a motor for innovation and a source of solutions for a whole range of social issues: the ‘Social Design Garden’ appeared to be a test bed for exceptional projects and initiatives. ‘Agri Meets Design’ laid the links between the agricultural sector and the design world and, during the World Health & Design Forum, care and social issues were scrutinized.

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THE VEENHUIZEN COLLECTION Social design in practice: alumni and students from the Design Academy Eindhoven designed products and services inspired by the notorious prison village. The Veenhuizen collection relates the exceptional story of the former penal colony and the daily reality of living in the prisons that are still in use.

TOURS To engage with commercial visitors, DDW arranged various tours for design professionals and representatives from the media, politics and commerce. Throughout the tours, there was freedom to exchange experiences and to discuss the importance of the creative industry.

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NOW FUTURE TALKSHOW Held over due to success: the Now Future talkshow by VPRO and DDW in the ABN AMRO House. Moderated by Marcia Luyten from Buitenhof, designers, researchers and entrepreneurs shared their vision of the future of design. With guests like DDW ambassador Arne Hendriks, Borre Akkersdijk, Joris Laarman and Maarten Steinbuch. Daan Roosegaarde – in 2013 ambassador of Dutch Design Week – addressed the audience through a video message.

Short pitches from young designers with promising projects interspersed the discussions.

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COLLEGE TOUR X SCHOLTEN & BAIJINGS Ambassadors Scholten & Baijings entered a dialogue with students and design lovers during the college tour. Under the auspices of author and journalist Jeroen Junte, the audience were able to pose questions to Marcus Fairs (Dezeen), Remco van Voort (former director with Pastoe) and the designers. Young talents were given an opportunity to present their work and themselves to this assembly.

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PROUD PROMS An interactive programme about co-design, with themes like community care and the prison system from Eindhoven to Amsterdam and as far as New York. Policy makers, commerce and designers debated these themes during the day.

The evenings were for ‘serious entertainment’, according to host Farid Tabariki. More than 300 guests listened to prominent experts from IDEO.org, Imagination Lancaster (Lancaster University) and ONSBank. The programme was made possible financially by the European Interreg IVB NWE programme.

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KETELHUISPLEIN One of the most popular and varied of the DDW locations: the Ketelhuisplein. Centrally located at the foot of the Klokgebouw, this year, once again, it was a not-to-be-missed hotspot with all sorts of presentations (province of Noord Brabant, the Volkskrant, Dopper, VanBerlo, KARWEI, VPRO) and caterers in a unique and relaxed atmosphere.

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KETELHUISPLEIN

KARWEI Programme partner KARWEI presented itself with nine designs (by Dedato, designers and architects), each produced from a single sheet of multiply. Visitors could pick up a free template with instructions, to set to work the minute they got home. This is how KARWEI connected with the trend of making your own furniture.

VLISCO DDW provided various customised guided tours, including tours for the Municipality of Eindhoven’s invited guests. The Vlisco team, too, dropped by to soak up inspiration and make new contacts.

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ABN AMRO HOTSPOTS To literally provide young designers with a stage, ABN AMRO and Van Eijk & Van der Lubbe placed six so-called Hotspots on the Ketelhuisplein, and a (permanent one) in the central hall of the office on the Vestdijk.

The almost 1-metre-tall wing nuts placed on the Hotspots symbolised connecting the various parties and looking UP. Works by Lilian van Daal, Emmy Cleophas, Christa van der Meer, Lucas Zoutendijk & Boele Zwanenburg, David de Zwart & Lisa Goudsmit, Stefan Schwalbe, Jannis H端lsen, Lenneke Langenhuijsen, Roos Meerman, Monica Alisse and Ilse Heesterbeek.

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DESIGNER BINGO During the packed-out Designer Bingo

by Stadvis creative concepts and the Ongemotiveerd Kunstenaars Collectief (Unmotivated Artists’ Collective) in the Ketelhuis, seconds and rejects by real Dutch designers were given away. All for the sake of a good cause: the entire proceeds of the evening went to Stichting Djenné, which intends to build a school in Mali.

DUTCH DESIGN DESSERT AWARD The concept of the 6th Dutch Design Dessert Award was deliciously simple: make an irresistible dessert in a stackable beer glass, submit it to the Ketelhuis, and leave no stone unturned to influence the jury. Designer Joost van Bleiswijk took part in every edition, was disqualified on more than one occasion, but in 2014 finally won first prize – a trip to Berlin – with his four-course dessert ‘Caged Bastards’.

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VOLVO DESIGN RIDES Volvo ferried visitors to and from every Dutch Design Week location. For nine long days, they provided 30 free taxis (from the taxi ranks at deWitteDame, Stadhuisplein, Klokgebouw, TAB building and Piet Hein Eek): 15,000 journeys, transporting 36,000 people.

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MU Each year during DDW, MU invites one or more designers to do something remarkable. This year, the location accommodated ‘Fatberg’, a critical research project in which DDW ambassador Arne Hendriks and Mike Thompson worked on a floating island of pork and beef fat.

The threesome behind We Make Carpets have created temporary carpets from common materials like pasta, clothes pegs, bars of chocolate and paper for the last five years.

For the retrospective exhibition in MU, each installation was reconstructed. The first lustrum for We Make Carpets was given added lustre with the launch of the book Kneeling.

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‘We’re heading towards a disruptive society, in which governments will increasingly lose power. I hope to get answers from designers and technologists that will help us as government to find our new role.’

– Rob van Gijzel, Mayor of Eindhoven

AGE OF WONDERLAND Baltan Laboratories and Hivos, DDW programme partners, linked arms with the international research and design project Age of Wonderland.

Six young talents from Latin America, Africa and Asia worked with Eindhoven designers on existing projects and new ideas. Under the auspices of DDW ambassador Arne Hendriks, concepts and experiments were shared with the public. Workshops were also organised.

REDESIGN GOVERNMENT NOW Under the banner ‘Redesign Government Now’, Eindhoven’s Mayor Rob van Gijzel entered the debate with engaged residents. In an especially constructed arena in the Natlab, the future role of design and technology in our governmental system was debated.

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AGE OF WONDERLAND - BALTAN LABORATORIES AND HIVOS

YKSI A retail store with an exhibition space for all sorts of exhibitions and designers – including Olav Slingerland, Floris Hovers, and representatives from the Academy of Fine Arts & Design Maastricht and Onderstroom. The design competition Collaboration-S was won by Bin Xu & Laura Klinkenberg with Freebinding.

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HET KLOKHUIS ZOEKT ONTWERPERS NTR became a programme partner and started ‘Het Klokhuis zoekt Ontwerpers’ (Klokhuis seeks designers). In a biennial design programme for children (with a competition, workshops and five television broadcasts about designers and their work), the young viewers are encouraged to think about how their environments have been designed and how they can influence this. They get to work as designers and can enter their designs for the ‘Design Klokhuisdiner’ during DDW 2015.

During DDW 2014, competition participants in search of extra inspiration could take part in a daily workshop ‘Around the table everyone’ in De Ontdekfabriek. ‘Het Klokhuis zoekt Ontwerpers’ is made possible by NTR, DDW, Design Academy Eindhoven, De Ontdekfabriek and the Municipality of Eindhoven.

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KABK The Royal Academy of Art in The Hague (KABK) organised an exhibition of graduate and alumni graphic design.

BAARS & BLOEMHOFF A selection of innovative materials in the Glasgebouw.

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Photo: Bas Koreman

SIGNING Each of the so-called 25 Trotters (mobile billboards distributed throughout the city) provided visitors with directions, showing a sub map and a tip from a designer.

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DUTCH DESIGN AWARDS EXHIBITION CONCEPT BY LA BOLLEUR ILLUMINATED BY PHILIPS LIGHTING

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‘The most important design prizes in the Netherlands serve as a good indication of the dominant trends in design.

There are a striking number of crossovers between disciplines this year.’ – Jeroen Junte (de Volkskrant, 17 October 2014)

DDA Since 2003, Dutch Design Awards (DDA) has awarded annual prizes for the best designs in the Netherlands. The Award show and the exhibition, with work by all the nominees, is one of the permanent highlights during DDW. During the Award show, opened by the minister for Education, Culture and Science Jet Bussemakers, the winners of the Dutch Design Awards were announced. The international jury commented on the choice of the winners.

Industrial designer Dave Hakkens, who graduated from the Design Academy Eindhoven in 2013, won the Young Designer Award. He wants to improve the world through making people aware of mass production and the way in which we deal with products. His modular telephone project Phonebloks and the recycling installation Precious Plastic attracted international interest.

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PHILIPS LIGHTING Fashion and design in the spotlight with the latest trends and innovations in the area of light.

Textiles came to life through state-of-the-art lighting at the Dutch Design Awards exhibition and Modebelofte 2014.

Philips Lighting invited customers and prospects from the retail sector to the annual Illuminesca event. They received a guided tour of the Dutch Design Awards and Modebelofte 2014. The programme is closed with a visit of the new Philips Light Application Centre and Innovation Village at the High Tech Campus in Eindhoven.

FUTURE AWARD ‘Sweetie’, developed by Lemz for Terre des Hommes to dissuade sex tourism and expose paedophiles, was the winner of the prestigious Future Award.

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‘We are pleased to provide our support to the most important Dutch design prize and are dedicated to the worldwide expansion of the Frame Public Award.’

– Robert Thiemann, Director Frame Publishers

DDA IN SEOUL Upon invitation from the Dutch embassy, a selection of designs from the DDA finalists travelled to the Dongdaemun Design Plaza in Seoul, South Korea. As part of a trade mission organised by Dutch government, an exhibition was opened by King Willem-Alexander and Queen Máxima.

DDA AND FRAME In ‘Ninety Minutes of Frame’, moderator Jeroen Junte led a discussion exploring the work and the profession in more detail.

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TAB BUILDING V3rs, Studio Mieke Meijer, Daphna Laurens, OS ∆ OOS, Studio Maatwerk and Bogaerts Label presented themselves in the new layout TAB building.

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CLEAN UP! The mess Design duo Joost & Kiki (Joost van Bleiswijk and Kiki van Eijk) had a clear-out without throwing anything away. This produced a wall of paper, and inventive designs, under the title ‘CLEAN UP! The mess’. They opened their studio to the public all week.

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PIET HEIN EEK It was all about design (and art) on the Piet Hein Eek terrain. Apart from the collection by Eek himself, there was a lot of work on show from both young talent and established names.

Crowds filled the exhibition hall, workshops, retail store and restaurant.

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IN THE AREA Piet Hein Eek is surrounded by studios populated by promising makers. Including rENs, Ontwerpduo, Sanne Muiser, RenĂŠ Siebum, Lotty Lindeman & Wouter Scheublin. Pinkie Patisserie provides the inner self with an explosion of good taste.

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SIGNING At three official info points, questions were answered and visitors were given directions.

Maps and tabloids were distributed free of charge. The almost three hundred volunteers fulfilled an essential role.

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GRADUATION SHOW 2014 – DESIGN ACADEMY EINDHOVEN

DESIGN ACADEMY EINDHOVEN Under the theme ‘Sense Nonsense’, the fresh batch of Design Academy Eindhoven graduates demonstrated in the annual graduation show why they deserved their sought-after certificates. Their graduation projects were bundled and immortalized in a catalogue.

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SOCIAL DESIGN CONFERENCE National and international designers, artists, architects and observers were involved in a dialogue during a symposium about social design at Design Academy Eindhoven. The meeting, with lectures, presentations, case studies and interviews, was concluded with the presentation of the book Looks Good Feels Good Is Good.

How Social Design is changing the world.

Organised by author Anne van der Zwaag in cooperation with Stichting DOEN and Lecturis Publishers.

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TAC The Temporary Art Centre (TAC) has been the city’s creative maverick for many years.

With exhibitions, open studios, workshops and lectures, TAC had lots of good things to offer during this design week. From all the Hidden Treasures, the one that received the most attention was In the Middle of. Never before had our country seen so many designers, collectives, manufacturers and students from Poland.

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PHILIPS DIGITAL HEALTH HACKETON During the Digital Health Hackathon in the Philips Museum, a multidisciplinary team investigated new data-driven solutions for preventative, personal and home care. The approaches and ideas were assessed by a professional international jury, and rewarded with a serious prize.

BLOGGERS TOUR Two tours, compiled by Ulrike Jurklies, Willemijn de Wit and Dutch Design Week, guided dozens of bloggers to various locations and exhibitions.

The inspiration was shared both online and off line: participants placed ‘likes’ in the form of stickers on a special map in the pop-up bloggers café.

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HALLENWEG On this small industrial terrain in the heart of the city, design studios from very diverse collectives (sometimes for the occasion) presented themselves. Including AtelierNL & Kostas Tsagkas, Studio Tjeerd Veenhoven, Lambert Kamps and Carolijn Slottje, Studio Jeroen Wand, design label Vij5 & co, and a photo exhibition by Mike Roelofs.

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KAZERNE EXHIBITION, LAB AND RESTAURANT

KAZERNE Nothing was too much for Annemoon Geurts and Koen Rijnbeek when it came to reworking the old constabulary barracks with adjacent hall to create the ultimate new stage for the creative industry in Eindhoven. In this historic hotspot in the centre of Eindhoven, visitors could eat and drink surrounded by design. The exhibition Open Mind showed current work by more than forty designers, including Maarten Baas and Dirk Vander Kooij.

VOLKSKRANT CAFE Especially for media partner de Volkskrant readers, journalist Jeroen Junte interviewed designer Joost van Bleiswijk about why people destroyed their own environments. The three winners of the Kans op Design competition were awarded their prizes. A fourth design was raffled off among the visitors.

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STADHUIS The town hall adopted the theme elderly and design. ‘(G)OLD’ – exhibitions, presentations and workshops – illuminated the future of growing older and offered a fresh look at our ageing population issues.

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DESIGN 4 THE FITTEST Together with designers, health care organisations and experts in the field of nutrition, students from four schools in Eindhoven came up with new approaches to a healthier lifestyle, targeted at their peers. In Design 4 the Fittest, a partner project with Cultuurstation, GGD BrabantZuidoost and the Municipality of Eindhoven, showed their ideas.

DESIGNHUIS Project EGG in the Designhuis embraced the theme of 3D printing and the power of cocreation. The outcome was a building, comprising 4760 3D-printed bricks. Other exhibitions in the Designhuis included MozaiekBrabant by the Province of Noord Brabant and Tilburg Ontwerp + Design Eindhoven.

NANO SUPERMARKET The NANO Supermarket, by Next Nature Network and Eindhoven University of Technology, showed products that could enter the market in the next decade, like interactive wall paint, medicinal chocolate and programmable wine. The speculative assortment was fuel for debate about what kind of future we want for our nutrition.

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VAN ABBEMUSEUM The Van Abbemuseum hosted the exhibition Sense Nonsense for the Design Academy Eindhoven. Presenting work by Atelier NL, Auger & Loizeau, Makkink & Bey, Tord Boontje, Wim T. Schippers, Tomm Velthuis, Marcel Wanders and Thomas de Wolf. Van Abbe’s evening programme offered opportunities for young designers, performances, discussions, music, poetry, and even stand-up comedy.

Food designer Annelies Hermsen served up dinners in style with Karel 1 museum cafĂŠ every day.

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MODEBELOFTE YOU ARE HERE presented the Modebelofte for 2014, curated in cooperation with Niek Pulles.

Seductive Precursors showed work by the most innovative and progressive fashion talents at home and abroad. Harm Rensink took care of the dĂŠcor for the exhibition and it was lit by Philips Lighting.

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SCHELLENSFABRIEK The Stimuleringsfonds Creatieve Industrie presented the exhibition In No Particular Order, which included work by almost two dozen young talents who received a work grant from the fund in the last year. The monumental property also offered space to many other exhibitions, lectures, debates, and the popular Kippen Kafee.

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NRE The NRE terrain opened its gates to the public at large for the second time, so that they could discover both the work and workshops of creative talents. Fontys Factory WAREHOUSE undertook the search for opportunities for recycling data; at Atelierdorp, visitors were able to meet artists and designers in their natural habitat; and Nul Zes presented ’Feeling Blue’.

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COHESION - DUTCH INVERTUALS

DUTCH INVERTUALS Design collective Dutch Invertuals gave their all in the exhibition Cohesion. Under the curatorship of Wendy Plomp, the public could admire experimental work by Alissa + Nienke, Edhv, Brit van Nerven & Roos Gomperts, Daphna Laurens, Jetske Visser & Michiel Martens, Thomas Vailly & Laura Lynn Jansen, Raw Color and Studio Mieke Meijer.

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‘Design Perron is one of those comprehensive locations that, as an unsuspecting visitor, you might - for all the wrong reasons - just decide to skip. Especially for the unsuspecting, we have a few sage words of advice: ignore it at your peril, don’t skip this!

Make the trifling effort to visit one of the most beautiful frayed edges of Eindhoven slightly to the east of central station, and enjoy lots of beautiful, more beautiful and most beautiful of all.’

– Editorial team DDW tabloid

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P EAST AREA Dynamic and experimental design by young talent on the edge of the city.

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‘In Sectie-C, a sense of organised chaos prevails, raised from the ground with their own hands by the selfassured avant-garde who live and work here or are involved in obscure activities. Not too much attention is paid to presentation, and this too is a recommendation for once: all the attention here has been devoted to what has been presented.’ – Editorial team DDW tabloid

SECTIE-C This former complex of offices and factory halls, is the permanent workplace for Nacho Carbonell, Sander Wassink, Esther Jongsma, Floris Wubben and others besides. During DDW, the stage for exhibitions like DEE-DEE-WEE-Doom-Pa-DiDee, Continiuo and Proud Part of the Problem.

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FORGING THE FUTURE In the Tongelre district, the exhibition curated

by Simone de Waart, Forging the Future by Material Sense, could be seen. It was all about hyper-innovative bio-based materials and new methods for the (re)use of plastics. It was also the start of Material Sense LAB, the flag under which people from the world of design, technology and science come together to work. They tested and developed their ideas, forged their plans to reach ideas more quickly and efficiently. Just a few of the participants: Michelle Baggerman, Nina Gautier, Teresa van Dongen, Rick Claassen, Mieke Meijer and Tineke Schuurmans.

MOVING MATERIALS All about material innovation, new manufacturing methods and smart ideas that contribute towards a better future – this travelling exhibition was on show in Essen, Lancaster, Kortrijk and Luxembourg during the last year, and in each city it added new materials to the collection. A selection of the work from the physical exhibition could now be seen in a completely 3D-animated presentation.

The exhibition was developed within the scope of the European co-creation project PROUD.

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MEDIA PARTNERS The DDW media partners set up a wide range of (reader) offers and provided the programme with extensive editorial attention.

With the Kans op Design reader offer, the Volkskrant rewarded a number of readers with works by real designers. The design was presented to the winners by the designer during a celebratory function in the Kazerne.

Eigen Huis & Interieur presented a new furniture collection in the Klokgebouw. The magazine also organised the Design Public route and revealed the annual top 25 designers.

Magazine Bright compiled the Design Meets Technology route. A number of designers from the route were selected and invited to present work during the Bright Day in the Westergasfabriek in Amsterdam on 8 November.

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600 PRESS

2400 PARTICIPANTS

86 LOCATIONS 400 EVENTS

250,000 VISITORS

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FACTS & FIGURES Visitors 2010: 150,000 2011: 180,000 2012: 200,000 2013: 250,000 2014: 250,000 Participants 2010: 1,800 2011: 1,800 2012: 2,000 2013: 2,200 2014: 2,400 Events 2010: 365 2011: 360 2012: 350 2013: 396 2014: 400 Locations 2010: 65 2011: 85 2012: 83 2013: 78 2014: 86 Press accreditations 2009: 90 2010: 225 2011: 293 2012: 350 2013: 450 2014: 600* * 2-day press and blogger tour Visitor profiles Origin Netherlands: 90% International: 10%

Age group 0-21: 4% 21-34: 13% 35-44: 14% 45-54: 23% 55-64: 29% 65+: 17% Other design events Netherlands Woonbeurs: 69,000 visitors, 225 participants OBJECT Rotterdam: 8,500 visitors, 38 participants Design District: 5,621 visitors, 140 participants Europe London Design Festival: 350,000 visitors, 2000 participants Salone Internazionale del Mobile: 311,781 visitors, 1363 participants Tortona Design Week: 140,000 visitors, 200 participants Ventura Lambrate: 80,000 visitors, 600 participants DMY International Design Festival Berlin: 30,000 visitors, 500 participants Transport Volvo Design Rides: 30 taxis, 36,000 people, 15,000 journeys Rental Design Bikes: 500 bicycles

Website Unique visitors 2014: 265,000 Unique visitors October 2014: 180,988 Page views 2014: 2,212,275 Average time on the website: 6 minutes Visitor origin: Netherlands (86%), Belgium (2.5%), Germany (2.3%), UK (1.3%), United States (1%), France, Italy, Poland, Spain, Brazil, Russia, Taiwan, Japan, Sweden, Switzerland, China, South Korea, Canada, Ukraine, Denmark.

Social media Facebook likes 2012: 6698 2013: 13,058 2014: 22,788 Twitter followers 2012: 7000 2013: 11,500 2014: 15,600 Media Media partners Dezeen Frame De Volkskrant VPRO Eigen Huis & Interieur Archello Bright DAMn Wetransfer Glamcult Fontanel RTL Lounge Studio 040 Dutch Design Daily

Media value (national) 2005: € 569,000 2006: € 453,246 2011: € 4,586,712 2012: € 6,300,000 2013: € 7,205,719 2014: € 7,408,546 Media categories (national) News and opinion: 71% Marketing, management and professional publications: 12% Lifestyle and urban: 2% Interior and home: 6% Art and design: 5% Other: 4% Radio and television (selection) BNR Nieuwsradio, De Wereld Draait Door, EenVandaag, het Klokhuis, Kunststof TV, Kunstuur, Omroep Brabant, Radio NPO1, RTL Boulevard, RTL Late Night, RTL Lounge, RTL Nieuws, RTL Toekomstmakers, RTL Z, Studio040, Tijd voor Max, VandaagDeDag. Newspapers (selection) Algemeen Dagblad, De Morgen, De Telegraaf, de Volkskrant, Haaretz, Het Parool, Metro, NRC Handelsblad, NRC Next, Trouw.

Regional newpapers: BN DeStem, Brabants Dagblad, Dagblad van het Noorden, De Gelderlander, Eindhovens Dagblad.

Magazines (selection) Adformatie, de Architect, ArchitectuurNL, BNO Vormberichten, BranD Magazine, De Groene Amsterdammer, Dude Magazine, Eigen Huis & Interieur, Elle Magazine, Elle Decor, Elsevier, FD Persoonlijk, Frame, Glamcult, Holland Herald, Il Giornale D’Italia, Libelle, Marie Claire, Mediazine , Nieuwe Revu, Residence, Textilia, VARAgids, Volkskrant Magazine, VPRO Gids, Vrij Nederland, vtwonen, Wallpaper, Wizzairmagazine

Thanks!

Participants, ambassadors, visitors, suppliers, locations, media partners, partners, sponsors and volunteers.

Online media (selection) Archello.com, Dearchitect. nl, Architectenweb.nl, Artribune.com, Artsthread. com, Bright.nl, Core77.com, thecreatorsproject.com (Vice), Design-milk.com, Designboom.com, Dezeen. com, Domusweb.it, Elle. nl, Elledecor.it, Fontanel.nl, Frameweb.com, theguardian. com, Iconeye.com, Inhabitat. com, theinteriordesign. com, Linda.nl, Metropolism. com, Mocoloco.com, Nu.nl, Trendtablet.com, VPRO.nl Wired.com

Compilation Dutch Design Week, www.ddw.nl Design Scherpontwerp, www.scherpontwerp.nl Text Hofman & Donker, www.hofmandonker.com Photography Jeroen Aarts, Roel Bego, Boudewijn Bollmann, Chloë van Diepen, Sjoerd Eickmans, Freudenthal-Verhagen, Cleo Goossens, Lisa Klappe, Tommy Köhlbrugge, Iris Rijskamp, Sas Schilten, Hannie Verhoeven and Jeroen van der Wielen Translation Double Dutch, www.double-dutch.nl Print Lecturis, www.lecturis.nl Paper Igepa, www.igepa.nl

Print Posters MUPI: 520 Posters A0: 580 Posters A2: 1500 Tabloid: 130,000 Maps (individual): 52,000 Map Klokgebouw: 30,000 Bags: 1600 Wrist bands: 76,000

© Dutch Design Week 2015 All rights reserved. Nothing from this publication may be multiplied, stored in a computerised databank and/or publicised in any form or any way, whether electronically, mechanically, by photocopy, recording or any other manner without prior written permission from the publisher.

Cover photo Sjoerd Eickmans and Tommy Köhlbrugge Back cover photo Jeroen van der Wielen

Dutch Design Week 18-26 October 2014 Eindhoven, The Netherlands www.ddw.nl

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