The making of
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Ketelhuisplein, Strijp-S, Eindhoven
Main sponsor:
Sponsor:
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Foreword
Innovation High level Dutch Design Week (DDW) enjoyed an anniversary year in 2016, its fifteenth edition. Worthy of a mo ment’s reflection and certainly something to be proud of. But the reason for celebration is not actually numbers or statistics. It is in the area of content. Once again, our partners pushed the boundaries of their presentation, the precision of exhibition curation, and the high level of design. Partners are acquiring a clearer profile, visitors know better what to expect where. Embraced and recognised We also had something to celebrate from an orga nisational point of view. Institutions, politicians, museums, and educators: DDW is being embraced both from an economic and a cultural angle. Mul tiple parties crowned us as the national platform for Dutch design. A seal of approval for the develop ment, and a great birthday present, is of course that the Ministry of Education, Culture and Science has pledged several years of support. We regard Queen Máxima’s visit as a true symbol of recognition. Malleable A treat in itself was the cooperation with the ambassadors Bas van Abel and Maarten Baas. Two makers pur sang, but with diametrically opposed perspectives. Both of them gave the week an enormous boost in their own unique way. The theme ‘The making of’ was right on target in their capable hands. They linked it with their own design philosophy, involved other designers and other
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disciplines, and showed everyone how malleable our society really is. For the better, and more than we are sometimes tempted to imagine.
Focus on the future The most important reason for celebration, and so typical for DDW, does not lie in the last fifteen years, but in the future. This is where our eyes are trained, with the objective of increasing the relevancy for the designers. In the coming years we will be putting our backs into expanding DDW internationally. This will be most visible during the World Design Event in 2017. But we do more, throughout the year. There are more prospects that fill us with hope and confidence. We do everything in our power to take advantage of these opportunities, and are deeply involved in this behind the scenes. But first, we take a last look at a very successful 2016 edition – to then, as freely and unimpededly as possible, shape the future. Martijn Paulen Director Dutch Design Foundation
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Foreword
Good business We were more successful than ever in attracting commerce (read: potential clients) to Eindhoven this year. Main sponsor ABN AMRO alone took 1500 business and private customers out to explore, and automotive partner Volvo lapped the world twice with its 40 Design Rides. An increasing number of companies see that creativity is an essential ingredient for their innovation cycle and, correspondingly, their continued existence. Step by step we are managing to convince them how important it is that they involve designers from day one.
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Contents
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The making of
13 Ambassadors 16
Art directors
17 Campaign
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DDW projects
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Special events
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Business & media
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DDW Music
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Parties
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Before & after
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Facts & figures
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Contents
21 Exhibitions
The making of
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The Making Of
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Dutch Design Week You’re invited to experience the making of what lies ahead. Let’s celebrate design at its best: marvel at the very latest, discover how it’s made and join the people that make a difference.
At the end of October almost 300,000 visitors came to Eindhoven to see their latest work and the best of what design has to offer. They took a peek behind the scenes with the designers and saw the future with their own eyes. About DDW In October of each year, Dutch Design Week (DDW) takes place in Eindhoven. In 2016, the biggest design event in Northern Europe presented work and ideas of more than 2500 designers to more than 295,000 visitors from home and abroad. At more than 100 locations across the city, DDW organises and facilitates exhibitions, lectures, prize ceremonies, networking events, debates and festivities. DDW is different from other design events, be cause it concentrates on designs of the future. Although during the event every imaginable discipline and aspect of design is on offer, the emphasis is on experiment, innovation and crossovers. Exceptional attention each year goes to work and development of young talent.
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DDW celebrated its 15th anniversary edition for 9 whole days with as guests of honour 2500 national and international thinkers and doers. Designers that made the event bigger and the world just that little bit better, smarter, handier and more beautiful.
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History & Mission
History DDW started out once by designers as a one-day event to present design, the platform grew into a full-fledged design week and it was later renamed Dutch Design Week: the national and international platform for the future of design. Mission DDW is optimistic and believes in the problemsolving capabilities of designers. They have demon strated that they dispose of the inventiveness and flexibility of mind that can lead to innovations that our rapidly changing world so craves. Our ambition has three pillars: 1. Offering a platform to designers, irrespective of origin or nationality, with a Dutch design men tality: our organisation reinforces Dutch design through offering a leading international stage. 2. Offering designers opportunities: helping them move forward through introducing media, commerce and other sectors to designers and their work - in the form of publicity, network expansion and assignments. 3. Talent development: our future-oriented vision is not limited to tomorrow. Which is why one of our organisation’s spearheads is the stimulation and support of the new generation.
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Director Martijn Paulen, Now Future Talkshow, ABN AMRO House, Klokgebouw
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Ambassadors
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Ambassadors Ambassadors
Each year, DDW appoints two parties from the ďŹ eld of design as ambassadors for design in general and the week in particular. They fulďŹ l representative tasks and deploy their network to lay links and help designers who are just starting out on their way. For the 2016 edition, the honour was conferred to Maarten Baas and Bas van Abel.
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Ambassadors
Maarten Baas
Autonomous designer Maarten Baas (1978) balances on the fine line between art and design. His work is famous for being unconventional, humorous and artistic. It’s on show in various museums and extremely sought after by collectors around the world. Baas is always able to uniquely transform his ideas and designs into products and projects. Exclusively for DDW, he encouraged to look beyond borders with his interdisciplinary exhibition MAARTEN BAAS MAKES TIME (p. 106). ↳ www.maartenbaas.com
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Bas van Abel Ambassadors
Designer Bas van Abel (1977), founder and CEO of Fairphone since 2013, was the Creative Director at Waag Society, one of the initiators of Fablab Amsterdam, and is co-author for the book Open Design Now. In 2016 he received a Momentum for Change Award from Ban Ki Moon, SecretaryGeneral of the UN. With Fairphone, Van Abel is working towards a new industrial standard for honest and sustainable products. During DDW he emphasized the role of design in social issues and the development of sustainable products with his exhibition The Making of Your World (p. 104). ↳ www.fairphone.com
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Art Directors
Art directors Since 2009 DDW has appointed an external party for the design and presentation in the Klokgebouw. This year was also the first time that professionals were approached as art directors for Veem and the centrally located Ketelhuisplein. Overtreders W, Raw Color and HeyHeydeHaas accepted the challenge. Overtreders W Reinder Bakker and Hester van Dijk put together the exhibitions in the Klokgebouw (p. 30) without producing any waste whatsoever. ↳ www.overtreders-w.nl
HeyHeydeHaas At the Ketelhuisplein (p. 40), Erik Sjouerman, Elske van der Putten and Eric de Haas linked everyone and everything with an exceptional criss-cross of bamboo constructions. ↳ www.heyheydehaas.com
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Raw Color Daniera ter Haar and Christoph Brach created a new spatial experience in Veem (p. 44) based on the building’s characteristics. ↳ www.rawcolor.nl Art Directors
Campaign ‘The making of’ was the theme for this year’s DDW. The organisation put the making process centre stage, honoured the makers and tackled alienation. The agency Fabrique supported in developing a (public) campaign, in which the theme was transformed into an invitation to come and experience, behold and discover design. ↳ www.fabrique.nl
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The making of the campaign A selection of sketches
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/ˈsɪnθɪsɪs/ #BeautifulThinking #springtij 10 Years of Thomas Eyck, chapter 2/10 10 Years of Vij5 9 Days of Making A Home away from Home, Solutions for transformation ABN AMRO Hotspots Academie Artemis Graduation Projects Acoustic Tapestries Age of Wonderland Agri meets Design AKV|St. Joost Anatomy of Identity and Secundus Architects and Furniture architecture in furniture Architextiles ArtEZ Fashion & Design ArtEZ Graphic Design Arnhem Avans Hogeschool CMD Bakkie Bacterie Bambooh LaLa HeyHeydeHaas Bart Hess Behind The Scenes @ Nothing Like Home Behind the scenes of ceramics Ben Hohmann & I am also here Beyond the naked eye Beyond... Big 3D Printing Big Data Furniture BLANCCOLLECTIVE Blueprint Bobright outdoor design furniture Body Chair Brabant Living Lab Brave New Backstreets Bricks of the future Broeinest 8:1 Broken White Cabinets of Curiosity Capsel Carpet of the Future Çedille Celebrating Differences Changing the Skin City Patterns Close to the heart Collective Workspace TAC Constructing Design Contemporary furniture Coproduction Dutch Designers & Forbo Flooring Crafted for your journey crafting plastics! studio Crangon Crangon - cabinet Creating tomorrow together Cucej Curator’s choice: Firetent Dareos Sneakers Data Orchestra Dazzling table linen, Chris Lebeau by TextielMuseum DDW Music Lab by Strijbos & Van Rijswijk DDW presents:
Maarten Baas Makes Time De betekenaar De Voyeurs De-Formance Design Academy Eindhoven Graduation Show 2016 Design Meets Brands Design X Ambacht, social design Designcollectie Social Label Socio Economics DESIGNWORKS #3 Wearables Devious Devices Display Disposition Dutch Design Awards Exhibition Dutch Design by Puik Art Dynamic skin Earth to Table Expo Eat Eccentric Interior Objects and Architecture Eco-friendly kids playhouses Eddyboy Eindhoof je mee? Eindhoven Eight Electric vehicle charging system Embracing Touch Embroidered shoes Energie- en Grondstoffenfabriek Enough chairs Enter Through The Bookshop Enversed Realities EPS collection ERA Erkenningen Goed Industrieel Ontwerp 2016 ESCAPE – embracing the freedom of beauty EST-1966 by Chantal Keizer Everyday playground Exponential Technology Experience Fabrikoos - Digital Crafts Fenna Oosterhoff New Collection Fieldwork Station Flare Fluid'Sense Focus Frame x DDW Official DDW Shop Fruitleather Rotterdam Functionals Fungy! geometric tableware objects GLASSLAB Grand Grey Green Deal Glaze GRIDS - Design hidden behind the bars Handwork Hello! We are Dock Four HeyHeydeHaas x Biki90 Inwisselbar Hidden Gems Bicycle Tours HoloLens and C26 HOLSTEIN LL 1401 Hone Shaving Hovers’ Manual of Things Iceland Academy of the Arts
Selections Iconic Rockers IDS Vancouver Offsite IKEA Presents STUNSIG limited collection with Pinar&Viola In No Particular Order In the Garden; The Beehive Indigo: Sharing blue Insectology Intensive Care Introduction E-scooter "Electric Dutchman" Iridescent Black serie JavyDesign Kazerne Selected Participants Kickstarter X Dutch Design Become part of Dutch Design KNIT-O-MAT Koning Willem 1 College Ku Lambert Kamps Launch of Loopalife - a 100% recycled lifestyle brand Leonie & Lois Less is more less is a bore Liane Castermans Lien Hereijgers New Collection Life the Movie Light fall Live like today Look how we see design! Lotte Douwes Overview collection Luminous Entity Type M² Made in Grunn: Feeding the Senses with Sugar and Salt Made in Nijmegen Making School Manifestations – Will the Future Design Us? Marijn Dijker presents an extension of his collection Meet me at Nul Zes x Naresh Menhir MESS & DUST COLLECTION Mind The Step Mobiliar: One Day Stand Modebelofte Modular interior design by Sigebert Mogelijkheid collection Mooi Goed - Decoration for your home Mooi! Taiwan Motorized Bicycles MU For Play - Designing Sexuality Multi-Functional Modularity Nacho Carbonell Nero lights New Collection By Dutch Designers New Material Award New Nature New school: Rethinking education No Waste - Curated by Overtreders W Noemi NS Design Challenge Oktṓ (metamorfoses) cabinet
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Once upon a time there was a chicken shed, ice cream decoration and a giraffe Open as always Opening Tradition orange or red Ortega Submersibles Parabolica by Coen Pas de Deux Pass it on Perfect Imperfection Photo-Work-Shop Physical Ideas Piet Hein Eek New Collection & Presentation Pikaplant Planet Mycelium Platform Werkplaatsen Platvorm werkplaatsen Play House for Future Plug-In-City +365 POPCORE Potje Buurtbal POWER PLAY Pracht und Prinzip - Bas van Beek Print Pakt Live Products in Process part 2 Project KOVR Protein Re • Collected Ready To Wall Recovery Reflecting HOLON Regeneration exhibition & Showcase RembrandtLAB - Constructing Colours Resonans Resonate rollmann ceramics glazes & pattern Sea Me Collection SelfReflect Shapeshifting Heritage Shapeways EXPO Smart Design to Market Soft Data Solutions for new buildings Sora Studio Space Age Design and Philips Stand by! Polish design education on display Temporal Expo The Botanical Sausage Factory The Essence of Things The Essence of Things The hide and seek house The making of Malerwanderweg - Art& Technology The Making Of The Breaking Of The Making of Your World The making process The New Domesticity The Parliament of Things The pliable moment LUCA Textiles The Social Design Street The Synesthetic Dinner The Trophy The typology of dining
reconsidered The WasteBased Collection This is Folkwang Timeless design Tiny TIM Toffe Stoffen @ DDW - Yksi Trajectories Transitions II Transnatural label Trend Tours Trending Terrazzo Tristan Frencken Design Studio VanBerlo Veganism Vertical Walking Video-Bar Malerwanderweg Visual Design Thinking: the making of ideas VLAK vlak - ambient light VPRO Medialab is wondering: is it time for the HoloLens? Wallpaper collection MAY Why does my refrigerator know my birthday? Willem de Kooning Academie Wintervacht Work In Progress Wrapped Up Yksi Expo Yksi Expo YÕSO SYSTEM Zero Waste lifestyle / Experimental packaging from biodegradable material ZlowMotion Zospeum – Building with daylight
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Exhibitions Exhibitions
DDW concentrates on designs for the future. Smart solutions and inventive designs offered many new perspectives and looked very promising again this year. This took place with curated and group exhibitions, open studio presentations with, traditionally, extra attention and space for young talent. There was more on offer than ever before, and – since DDW opened its doors to other countries in 2013 – it has been acquiring an increasingly international character.
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‘The investigative mentality of young Dutch designers often seems head-and-shoulders above their European counterparts. This year’s theme attested to this, putting an emphasis on process and highlighting research and experimentation as the driving factor behind an end product.’ - Rae Blunstone (Sight Unseen)
Onderschrift
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Exhibitions
Design Academy Eindhoven: Graduation Show 2016, De Witte Dame
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Design Academy Eindhoven
Exhibitions
Fresh batch of graduates with designs and solutions for global problems: Graduation Show 2016 (curated by Formafantasma) at De Witte Dame. ↳ www.designacademy.nl
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Exhibitions
‘A hotbed of talent’ - Dezeen 25
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Dutch Design Awards Each year Dutch Design Awards presents and rewards the best in the field of Dutch design. With a retrospective exhibition at Veem, an awards ceremony (p. 120) and the publication of Dutch Design Today, DDA forms a platform for the full spectrum of Dutch design. (art directors: Glamcult Studio) > Dutch design (art director: Glamcult Studio). ↳ www.dutchdesignawards.nl
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“This project is clearly about more than just another chair”, said jury member Ravi Naidoo, founder of South African creative platform Design Indaba (about Christien Meindertsma’s FLAX chair). - Rosa Bertoli (Wallpaper)
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Dutch Design Today: Why We Create: a publication by Dutch Design Awards, concept and design by Glamcult Studio.
Lecturis bookshop at the Dutch Design Awards exhibition
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Daniel de Bruin "As long as I can make things, I am happy" Designer Daniël de Bruin makes curious installations. The first analogue 3D printer, for example, but also an installation with motor oil and LED lighting. His work is on show with Dutch Invertuals and in the Van Abbemuseum this year.
Fosfeen seems like a big experiment. Will you develop the idea in more detail? You studied at the HKU University of the Arts in Utrecht, but you have now ventured into the field of design. What kind of designer is Daniël de Bruin? “I increasingly wonder about that myself. I should prepare that pitch a bit better. But, still, I’ll make an attempt: my work is centred around technology. I use it to make installations and products that tell a story. That make people think about something. The main objective is to create something new each time. More I can’t really say. Except that I feel most comfortable when I’m in my ‘make flow’. As long as I can make things, I am happy.” You present the project Fosfeen during DDW. What kind of installation is that?
“I’m really happy I got to present this project with Dutch Invertuals (p x) in Milan and during Dutch Design Week. Here, among the conceptual designs, I feel the installation is in the right place. It’s an experiment I have invested a lot of time in. Especially in the technology. That isn’t actually quite as simple as the black surface might suggest. I’m already happy with this result. I notice from people’s reactions that they are enthralled by the interaction with such an installation. I actually made this suspended version especially for Invertuals. The first one, a horizontal one, can now be seen in the Van Abbemuseum, as part of the exhibition Broken White. What else I’m going to do with Fosfeen? I don’t know exactly.”
“Fosfeen, do you know what that is? It’s the spot that is briefly on your retina after you’ve looked into a bright light source. I thought LED strips were so bright, you could hardly look at them with the naked eye. By putting them in oil – which isn’t a conductor and therefore doesn’t cause short circuits – I can
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Finally: Dutch Design Week will be over again in nine days’ time. Any idea what you are going to invent and make in the coming period? “For starters, I have to look for a new place to work, because the property next to my current studio burnt down to the ground last month. Miraculously everything is still intact in my studio, besides damage from smoke and water. I also have a few projects running I can’t and may not say that much about. Let’s say, it has to do with a festival in Eindhoven next year. I’m also busy with the further development of my project Neurotransmitter 3000, a self-built attraction, so that I can eventually control it through my own biometric data. And then there is my childhood dream of course: I would love to build my own roller coaster. But hey, that’s not really an option yet. Unless I find sponsors of course.”
Interview
dim the light or make it brighter by immersing it in the liquid. I started to experiment with this fact. This installation is actually no more than a closed circuit with some waste oil, mechanics and LEDs. When someone walks by or moves, movement sensors activate the mechanics in the installation. They push and pull the strips in and out of the oil, creating different graduations of light."
Klokgebouw The centrally located Klokgebouw stood prominently as the centre of attention with presentations by more than 100 designers from home and abroad, an extensive business programme and popular public events. ↳ www.klokgebouw.nl
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Jet Bussemaker, Minister of Education, Culture and Science at Mind the Step, Klokgebouw
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Mind the Step Eindhoven, Delft and Twente Universities of Technology demonstrated the role of research, technology and design in tomorrow’s society. ↳ www.mindthestep.nl
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Volvo Cars: HoloLens and C26, Klokgebouw
STUNSIG Home furnishing retailers IKEA surprised with the world premiere of STUNSIG, a limited edition collection in cooperation with Pinar&Viola (available from June 2017). ↳ www.ikea.com
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Volvo Cars The future of driving according to Volvo: concept car C26 and the virtual reality of Hololens (in cooperation with Microsoft). ↳ www.volvocars.com
Exhibitions
Desso & Willem de Kooning Academy: Carpet of the Future, Klokgebouw
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Crafting Plastics! Studio, Klokgebouw
No Waste New work by designers who seek and research materials and manufacturing methods to reduce waste. Designed by Overtreders W without generating waste.
Bricks of the Future Academy of Architecture Amsterdam with results from workshops from the Erasmus programme Crafting the Facade. ↳ www.ahk.nl/bouwkunst
A Home away from Home: Solutions for transformation, Klokgebouw ↳ www.ahomeawayfromhome.nl 36
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Jelle Mastenbroek "After Dutch Design Week mostly I’ll be recovering" There is a lot of humour in designer Jelle Mastenbroek’s work. In his Data Orchestra he swaps private details with the audience for free music.
“Humour and engagement are certainly important in my work. The combination allows me to pose critical questions, without being immediately considered as negative. This helps me to open the dialogue. To get people to think about the way in which they treat their private data for example... In general people attach importance and value to privacy. At the same time, they give away their bank and credit card details when they get something free in return. I see that as a strange paradox. That is what I want to point out to people.” Where did the idea for this installation originate? And why have you opted for a living room setting? “It all started with a design for a music festival. It was a one-time thing, no follow-up. So I decided to continue with the project myself and to create the installation. Data
Visitors whip their bank cards or ID past the scanner. The system then composes the customised music. How does that work, and what data is it based on? “The scanner can read the bank cards and credit cards, but the chips on driving licences and passports too. I don’t store the data. That’s not relevant, but in principle it could be done. Credit card details are immediately useable. In the case of ID cards things are different: the data is not freely accessible. People respond very differently to the system. Some people immediately whip their card through the scanner. Only once they’ve understood the underlying thought, do they realise what they’ve relinquished. Others refuse to take part because of privacy considerations. For me a sign that they’re already aware of the possible consequences. Once the installation has been activated, a mechanism taps a flower pot. The sound resonates, is captured and incorporated as the bass rhythm. Then all sorts of objects in the living room start to emit sounds. Through the tapping of a vase, a pen, a
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refrigerator, a chair, each time you hear a new composition. Completely unique, based on your personal details.” Finally: next week Dutch Design Week will be over. Any idea what you will be inventing, doing and making in the coming period? “I’m not just presenting work on the Ketelhuisplein, but also in my studio in Sectie-C. There are mirrors hanging there that could stimulate you to think about the added value of material matters for your self-image. After DDW mostly I’ll be recovering. I’ve been running since Milan. I’ve been able to make a lot of new work in the form of commissions, including a new variation of my Vending Machine with kristalofoon for the ING bank. And of course the preparation for DDW uses up a lot of time. I doubt I’ll have much time to rest; fortunately there are new commissions in the pipeline."
Interview
Your work often has an element of humour, but strong engagement too. With the installation Data Orchestra you want people to reflect on privacy. Are you concerned about the way in which people treat their personal details?
Orchestra is a cooperation with the agency OWOW. With regard to the sound, they provided the software and electronics, I took care of the acoustic side. The decision to employ a living room refers to the private character of the design topic that I’m touching on. With help from the Creative Industries Fund. I was able to present Data Orchestra during the Salone del Mobile 2016 in Milan. The installation was awarded a Milan Design Award in the category Best Technology. An unexpected, but extremely welcome crowning of the work. Offering perspective for further development.”
Royal visit
In the anniversary year 2016, DDW welcomed three royal representatives: Queen Mรกxima, Prince Constantijn and Princess Laurentien. Queen Mรกxima spoke with designers like Maarten Baas, Jeroen van Erp, Thomas Widdershoven, Dave Hakkens and Christien Meindertsma about the status of Dutch design and visited the exhibition The Making of Your World and Mind the Step in the Klokgebouw.
Queen Mรกxima at the EGGCHANGE, Agri Meets Design, Ketelhuisplein
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Visit of Prince Constantijn & Princess Laurentien at the Dutch Design Awards exhibition Exhibitions
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Flatland: Visual Design Thinking: The Making of Ideas, Ketelhuisplein
Ketelhuisplein A melting pot of innovative design and experimental music in a relaxed festival atmosphere (art directors: HeyheydeHaas).
Province Noord-Brabant: Brabant Living Lab, Ketelhuisplein
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HeyHeydeHaas: BAMBOOH LALA, Ketelhuisplein
Agri Meets Design, Koen Vanmechelen: LUCY BOAR, Ketelhuisplein
Hurks, Philips Lighting, Zospeum: Building with daylight, Ketelhuisplein
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ABN AMRO Hotspots
Exhibitions
Six green and yellow ‘show boxes’ on and around the Ketelhuisplein (by main sponsor ABN AMRO) formed a stage for young designers, curated by Van Eijk & Van der Lubbe. ↳ www.abn.nl, www.vevdl.com
The Dutch design world is the catalyst for innovation. And innovation is our economy’s powerhouse. - Ilona Roolvink (ABN AMRO)
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Marcel Schouwenaar "Sooner or later this is going to come to us all" Designer Marcel Schouwenaar (The Incredible Machine) believes he should get us more acquainted with the Internet of Things.
Can you clarify that using examples from the exhibition?
The Internet of Things is a frequently used term. But what is it exactly? The 'Internet of Things’ refers to physical products linked to the Internet. These products collect data they share through online services. The data provides insight into patterns that were previously invisible. And give us remote control over things that we could not control at all until recently. There are bins, for instance, that send a message to be collected when they are full. But also thermostats that know whether you’re home or not. The Internet of Things is to make our lives easier and businesses more efficient. This is no longer wishful thinking for the future, this is now. It’s there, because we want it to be. And it won’t go away anymore.” What do you want to show or tell us with this exhibition? “From Mondays to Fridays I do research and design with The Incredible Machine, commissioned by companies. In this work I’m regularly confronted with ethical dilemmas related to the develop ment of the Internet of Things. In Just Things Foundation my colleagues and I tackle this. We wrote a manifest, because we’re
“Let’s not devote too much atten tion to the negative side. PayGo Energy is a good example of how the Internet of Things can improve the world. The idea is quite simple really: in Kenia a lot of families cook on kerosene, because they can’t afford natural gas. That’s not only unsafe, it’s also very unhealthy. Through a smart adaption of the existing gas bottles, this is possible now. The bottles are linked to a payment system connected to the mobile network. Through their mobile, people only pay for the gas they use. If the gas bottle is running empty, the supplier automatically drops off a new bottle. When Marc Zuckerberg got word of it, the project was soon overwhelmed by investors. This is now causing a minor revolution.” Of course, you think about smart products yourself. What contribution does The Incredible Machine make to the Internet of Things and this exhibition? “Another project that works through mobile telephony: Velocracy, we call it. This is a system of ‘open-source’ city bikes expanding itself through use and rental. Every bike has a lock (or: a ‘bug’) that opens when you check in with your smartphone. You use the bike and pay automatically with a bitcoin-like payment system
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as soon as you close the lock. The lock saves the payments until the bicycle has earned enough money. Then a message goes out to bicycle retailers. They cash the money in order to add a new bike to the network. This way, the system spreads through the city like a virus.” Finally: next week Dutch Design Week will be over again. Any idea what you will invent, do and make in the coming period? “The exhibition has already attrac ted the attention of the Ministry of Foreign Affairs and Delft University of Technology. We want to remain in touch with parties like that of course. We’re also going to China to study the development of the Internet of Things there. But also for the continued development of the hardware for Velocracy. We need a budget of about 25,000 euro. As one of the initiators I’m also involved with ThingsCon. This is a two-day conference in Amsterdam about the future of hardware and the Internet of Things. I find it important that not only designers and developers, but for example also entrepreneurs, researchers and teachers come to think about the developments. Because which ever way you turn it, the Internet of Things is here, and sooner or later it’s going to come to us all.”
Interview
striving for an Internet of Things we can all benefit from. With the exhibition during Dutch Design Week we want to familiarise people with the phenomenon. We want to raise their awareness by emphasising the ethics and offering hope. There are negative, but fortunately also many positive developments.”
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Veem
Exhibitions
The historic Philips building with 9000 m2 of presentation space spread over 4 floors and under the art directorship of Raw Color. With lots of space for young talent, but also curated exhibitions and the Dutch Design Awards and the Creative Industries Fund.
In No Particular Order: Showcase of 32 designers who received a stipend from the Creative Industries Fund, curated by Agata Jaworska. ↳ www.stimuleringsfonds.nl
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Exhibitions
10 Years of Thomas Eyck (chapter 2/10) Preview of the anniversary exhibition 10 Years of Thomas Eyck in the Zuiderzeemuseum (from 23 December 2016). ↳ www.zuiderzeemuseum.nl
Transnatural: Showcase for design label Transnatural, with the exhibition Regeneration, about regeneration and the rediscovery of the uses of our ecosystems. ↳ www.transnaturallabel.com
Dutch Invertuals Collected, Veem ↳ www.dutchinvertuals.nl
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Enversed Realities Interactive exhibition by Enversed about the influence of new technologies on the way in which we communicate and live as a society. ↳ www.enversed.com
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BioArt Laboratories
The Essence of Things inspires us to reconsider (the impact of) contemporary scientific developments in relation to our culture and society. ↳ www.bioartlab.com
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Reflecting Holons Moving installation that ‘plays’ with light and colour through refraction and reflection, through which objects melt into liquid volumes. Michiel Martens & Jetske Visser: Reflecting HOLON, Veem
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Kazerne
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International platform for design in a former, extremely atmospheric constabulary barracks. ↳ www.kazerne.com
Philips Lighting Design: The premiere of Lightfall, part of a series of light installations from Philips Lighting Design. ↳ www.futureoflight.philips.com
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Exhibitions
2000 m2 of work by 80 designers, labels and studios. Selected Participants, Kazerne Expo
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Constructing Colours Innovative research into Rembrandt´s colours and use of colours by studio Maarten Kolk & Guus Kusters. Part of a series of exhibitions within the scope of RembrandtLAB at Kazerne. ↳ www.rembrandtlab.com
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New Material Award Biennial encouragement prize for sustainable and innovative use of materials in art and design by the Fund Kwadraat, Stichting DOEN and Het Nieuwe Instituut. ↳ www.newmaterialaward.nl
Dutch Design Week is an internationally leading event in which the complete spectrum of the creative industry is exposed to the light – from graphic to product design from research to architecture. Through the tireless dedication of both individual designers and the industry organisations, the Netherlands is put on the map internationally as the guide to creativity and innovation. - Jeroen Junte (Volkskrant)
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Crafts Council Nederland: Indigo: Sharing blue, Kazerne Expo
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For Power Play the Dutch Invertuals designers explored aesthetics and the complexity of energy (and overloading). ↳ www.dutchinvertuals.nl
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"For 'Power Play', Wendy Plomp invited the best and brightest Dutch designers to investigate the 'future energy landscape'. Broadly addressing efficiency and self-sufficiency, the timely brief yielded several high- and lowtech scenarios. From sound harvesters by Emilie Pallard and Niels Heymans to Hongjie Yang’s experimental fossil materials, the exhibition literally and figuratively captures the 'energy' of Dutch design." - Ray Hu (TL Mag)
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MU artspace In MU a daily energetic mix of contemporary art, design, fashion, music, architecture and new media. ↳ www.mu.nl
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MU: For Play, Shaping Sexuality, curated by Tom Loois and Sanne Muiser
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Modebelofte National and international fashion talent in and on the Bijenkorf during the Modebelofte 2016 (in cooperation with designers Niek Pulles and Harm Rensink). ↳ www.modebelofte.com
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Niek Pulles "The promising fashion talent is insanely good!" Niek Pulles and colleague Harm Rensink are cooperating in the Modebelofte (fashion talent) for the third time.
“Immediately after the evaluation in November Harm Rensink and I start to brainstorm. While he focuses on the space and the design, I think about the exhibition concept and layout. Ellen Albers (You Are Here) challenges us to flesh out the exhibition differently each year, in a new location each year. Holly Syrett is in charge of production. This collaboration is pretty much organic by now: we complement each other really well. Even before we have seen the graduation shows, the concept behind the exhibition is solid as a rock. We’re always keen to see whether our ideas match those of the designers.” Like every year, there is a theme. This year the theme is ‘Adaptive Travelers’. Please explain… “With the concept, I prefer to call it, we translate the design talent’s vision. This year we were struck by ‘man in motion’. The infrastructure and our mobility are changing. At the same time many new materials are discovered. Materials to protect us, to move more easily or to make
In the past few years, you’ve seen a lot of new talent pass by. If you’re honest: are they good, the promising talents for 2016? “They are insanely good! Every year we are astonished at the level, but now I’m more impressed than ever. That’s because material use is thought about so differently. Truly, upcycling and recycling at a completely different level. One of the talents, Helen Kirkum, said she thought it was so bizarre to be educated to design ‘new products’, while there is still so much old junk to do something with. It gave her the idea of recycled sport shoes.” Can you highlight another three? What are they showing, and why is that so special? “Wendy Andreu for example, developed the waterproof fabric ‘Rain’. A double-sided, reversible material (from water-repellent latex on the one side and cotton twine on the other) that can be produced three-dimensionally, making further assembly superfluous. This kind of material innovation also plays an important role in Timothy BoulezForge’s work. He managed to bring together art, design and technology in innovative, almost futuristically luxurious ladies’ fashion. And Marie Maisonneuve: she designed a collection especially for modern nomads. Unique combinations of
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multifunctional clothing and bags, suitable for any type of trip, as light to wear as a lightweight tent.” Finally: Dutch Design Week will be over in nine days’ time. Any idea what you are going to think up, do and make in the coming period? “It’s a special week for me, because on Friday I’m leaving for Portland for a job as a materials designer in the Nike lab for Special Projects & Innovation. So this feels a bit like my last Modebelofte, while that isn’t actually the case. Of course, Harm, Ellen, Holly and I will keep in touch about the future of the Modebelofte. What’s more: we have wild new plans. But those will remain a surprise for the time being.”
Interview
Modebelofte is a cooperation between you (Niek Pulles), Harm Rensink and You Are Here. How are the tasks divided?
us faster. Because there is literally not a corner left in the world to discover, and mobility is increasingly often a necessity rather than a luxury, autonomy is becoming increasingly important. This fact turns designers into genuine inventors: they design how we will live tomorrow.”
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You Are Here: Modebelofte: Adaptive Travelers, the Bijenkorf
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Van Abbemuseum and Design Academy Eindhoven: Broken White
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Made in Grunn: What is possible with the seasonings salt and sugar? CBK Groningen linked contemporary designers with the salt and sugar industries: Made in Grunn. Location: Van Abbemuseum. ↳ www.cbkgroningen.nl
Broken White: New technologies and materials change colours and their meanings. In Broken White designers demonstrated what they do with this. Location: Van Abbemuseum. ↳ www.vanabbemuseum.nl
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Ontdekfabriek In the Ontdekfabriek (disco very factory) children expe rienced film adventures and they designed and built to their hearts’ content. ↳ www.deontdekfabriek.nl
De Ontdekfabriek: De Beestenbende (kids programme)
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Age Of Wonderland International design programme (theme: Big Data) with designers, artists and scientists from Africa, Asia and South America. ↳ www.ageofwonderland.nl
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Hivos & Baltan Laboratories: Age Of Wonderland, Natlab
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Sectie-C Unpolished and completely now: more than 100 creatives at Sectie-C opened the doors to their studios and workshops. ↳ www.sectie-c.nl
Joost Gehem & Tiddo Bakker: Mechanical dating dance, Sectie-C
Niels Hoebers: Clay 2056, Sectie-C
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Vereniging Sectie-C: Nacho Carbonell, Sectie-C
Atelier Mats + Studio Anne Ligtenberg: Soft Data, Sectie-C
What I love about Design Week is that it is not about the finished product, but about how it was made. The final product is just a small part of the design process. I believe the challenge lies in introducing change to the system through design. We are just emerging from an economic crisis, but we now have a global social crisis to contend with. Designers can also make a difference here, through social design. This is growing in the Netherlands, too, and in Eindhoven beautiful examples of this are on show.’ – Bas van Abel
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Studio Sander Wassink, Sectie-C
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Woes van Haaften: Beyond The Naked Eye, Kelderman & van Noort, NRE area
NRE AREA At the NRE site, Kelderman & Van Noort, Nul Zes, Bart Hess and many others opened their doors.
La Terrasse: Veganism, NRE area
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Bart Hess, NRE area
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Exhibitions
“For bed time, Bart Hess’s Royal Latex Bed was a showstopper.” - Nadine Botha (DAMn magazine)
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Bart Hess, NRE
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Envisions Work in progress by a collective with an experimental approach, that presents everything but the finished product, VDMA. ↳ www.envisions.nl
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Exhibitions
Temporary Art Centre (TAC) National and international designers showed the most recent work and vision of the future in Trajectories in the seed bed TAC. ↳ www.tac.nu
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"The theme of ‘the making of’ this year blended subtly with the work on display; ‘the making of’ speaks not only of the practice, the craft, the view that all materials used in a process should be lauded, but also that this design week also helps to shape, and make, future generations of designers. The clarity that DDW provides for its contributors, and visitors alike, is embodied in a vital celebration of community, a focus on practice, a platform for debate and inspiration to all." - Robert Urquhart (ARTS THREAD)
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Exhibitions
Design collection Social Label - Socio Economics, Piet Hein Eek
Piet Hein Eek The Piet Hein Eek site presented work by a great number of young designers and small studios — and of course his own new collection. ↳ www.pietheineek.nl
Selected Participants, Piet Hein Eek
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COA & de Rijksbouwmeester: A HOME AWAY FROM HOME (solutions for new buildings), Stadhuisplein
Stadhuis(Plein) Lively exhibitions in the Town Hall and on the Stadhuisplein (town hall square) about Eindhoven and how Eindhoven residents deploy design for the city.
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Municipality of Eindhoven & Tante Netty: Eindhoof je mee?, Stadhuis
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Popcore Interdisciplinary exhibition of 14 freshly graduated designers with a refreshing, flexible approach to the way we live. ↳ www.popco.re
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Exhibitions
A NEW GENERATION: Popcore, You Are Here
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Design Perron Design on the Dutch Railways loading bays, only 5 minutes from Central Station.
Roos Soetekouw: Fungy!, Design Perron
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Designhuis Place for debate and exhibitions with attitude, created by MAFAD (Maastricht Academy of Fine Arts and Design).
Maastricht Academy of Fine Arts and Design: Celebrating Differences, Designhuis
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Atelier NL & Dutch Cuisine: Earth to Table | Expo, Atelier NL
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Exhibitions
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Studio Jeroen Wand: Elbow Grease, Hallenweg
Hallenweg Open studios and unique exhibitions on and in the characteristic surroundings of the Hallenweg.
Ontwerplabel Vij5: 10 Years of Vij5, Hallenweg
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“Held every October in the modest city of Eindhoven, Dutch Design Week is smaller than rivals such as Milan design week and London Design Festival, yet its influence is huge.” - Dezeen (DDW #2 on Dezeen’s Event Hot List 2016)
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Kiki & Joost New work in the studio by the multifaceted design duo Kiki van Eijk and Joost van Bleiswijk. ↳ www.kikiworld.nl, www.projectjoost.nl
Kiki van Eijk and Joost van Bleiswijk: Physical ideas, Strijp-T
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MAD emergent art center & ViolaVirus: Manifestations – Will the Future Design Us?, Microlab
YKSI Work by big names and young designers, in and outside YKSI design, exhibition and shop. ↳ www.yksi.nl
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Exhibitions
Manifestations Things you have never seen before and you will never forget: MAD showed the most innovative developments in 2016. ↳ www.madlab.nl
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Broeinest In Broeinest visitors saw the latest interior trends. For the exhibition Transitions II 6 designers incorporated materials by Baars & Bloem hoff in their designs. ↳ www.broeinest.nl
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Baars & Bloemhoff: Transitions II - The Magic of the Mate rial, Glasgebouw 95
Disposition Colourful installation created by Ulrike Jurklies: an experiential space that offered multiple perspectives and challenged participants to experience various impressions. ↳ www.momantai-design.nl
Grand Grey Social design at its best: design projects for Vitalis Berckelhof with neighbourhood residents and professional designers. ↳ www.vitalisgroep.nl
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Simone Post "Everything but the end product" In 2014 Simone Post graduated cum laude from the Design Academy in Eindhoven. Since then, the steps she has taken have thrown up quite some dust. Her waste carpets have been nominated for two design prizes.
“When I was 14, my parents took me to an exhibition of work by designer Hussein Chalayan. Unbelievable, what you can do with fashion, I thought. But things were different at art school: designing a collection for a particular ‘type’ of woman? Not very interesting. And certainly not because the result is always the same: clothing. No, I wanted to explore and experiment. Focus on one material, and then see what comes of it. That was possible at the Design Academy. I worked with ceramics and wood, but especially with textile. A material that’s just great to work with. Different techniques, colours, patterns, textures...” You designed carpets with Vlisco’s textile waste. You made the first versions by hand. Truly painstaking work. Tell us what one of your regular days was like at the time. Were you cutting and folding for hours and hours? “The first tests were made by hand, yes. But when I saw how much textile waste was involved, I knew immediately that a machine was needed. Otherwise you can’t respond to a waste problem on a larger scale. Which is why I’m now exploring options of machine manufacturing. I’m looking into existing machines and processes. I bring the most interesting ones together. I’m assisted by LABEL/BREED. from Amsterdam. They know the manufacturers and have a lot of knowledge of these kinds of processes. In addition, they often assist me in sales and distribution. Together you’re strong.”
“I did a work placement period as a print designer at Vlisco. I was immediately struck by the enormous mountain of waste. There was a container full of fabric in almost every hall. Of course, I immediately wondered what they did with it. The company is very careful: bad quality is not permitted on the market, so almost everything got immediately destroyed. That’s when I started to think: how can I convince them that you can use such beautiful fabrics for other things? The printed fabrics are sold in the West, but people daren’t wear them. Here they are used for the upholstery of sofas and cushions. That very quickly gave me the idea for the interiors market. I put together a plan with strict criteria. This entailed, for instance, that I wouldn’t turn the waste into products for the textile or fashion market. But also that the prints had to unrecognizable. Vlisco quickly thought it interesting. The creative director trusted me implicitly and gave me a lorry load of textile waste.”
You are exhibiting at different venues in Eindhoven this week. In the VDMA building you are one of the driving forces behind the exhibition of a design collective showing all sorts of experiments, but no end products. Please explain. “Envisions is an idea I worked on with Iwan Pol and Sanne Schuurman. Together we determine the direction for the collective and who we involve in it. Inside the collective, we use each other’s creativity, knowledge and network. Our credo: ‘Everything but the end product’. We literally demonstrate our ideas using samples, tests and trials. To provide insight into our design processes, with the objective of starting a dialogue. End products are only distractive in this. With to the collective, we went to the fair in Milan this year. And later to New York. We received a lot of positive responses to seeing so many experiments. Companies in particular found it a refreshing way of thinking and presenting. The exhibition in Eindhoven is a subsequent step. Four new designers joined. All colourful researchers with a direct and playful working method.”
Those same carpets have now been nominated not just for one, but two design prizes. Those are true accolades, aren’t they?
Finally: Dutch Design Week will be over in nine days’ time and the designers will return to the real world. Any idea what you are going to make then? Or: what can we expect from Simone Post in the coming year?
“The nominations (for New Material Award and Dutch Design Awards) are a huge honour. That I even get to take part. I mean: I was still one of the graduates at the Graduation Show last year. Now I’m suddenly in competition with people I looked up to when I was studying. Everything just went so fast last year. It was like a roller coaster. Now I hope of course that those nominations put me in touch with new manufacturers, because I have more ideas. If you bundle your strengths and trust each other, you can concentrate on what you’re good at. In my case, that’s designing.”
“Colour and textiles play a main role in my research. I want to draw on this in the coming period. One day, I would love to pursue the plans with Envisions. Give manufacturers ideas and make them look at their manufacturing processes differently. We made a lot of new contacts in New York and Milan. And yes, I’m talking to a seriously interested party. I’m not going to divulge who that is yet. I’m first going to present my book to Minister Jet Bussemakers. She will present the New Material Awards.”
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Interview
You were quite quick to exchange fashion in Arnhem for design in Eindhoven. Still, textile and fabrics play important roles in your work.
At Vlisco, kilos of fabric are left over each year. Vlisco is also known for being strict about the use and display of its materials. How have you managed to convince them of your idea?
Exhibitions
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Islamopolitan Travelling exhibition exploring research into multiÂculturalism and diversity, previously on show in the United Arab Emirates, Turkey, Kuwait and Italy. ↳ www.1971design.ae
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Onomatopee: Open As Always Onomatopee invited extraordinary international design pioneers, and organised exhibitions, book presentations and public debates. ↳ www.onomatopee.net
Exhibitions
Thomas Raat: Standards, Onomatopee
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ABN AMRO Bikes Bottle-Up Driving Dutch Design Frame Shop Hop-on Hop-off bus Kickstarter X Dutch Design MAARTEN BAAS MAKES TIME NS Design Challenge The Making of Your World Volvo Design Rides 100
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DDW projects DDW projects
DDW offers designers a leading international stage and, in doing so, strengthens the position of Dutch design. The lion’s share of the presentations were designer initiatives. But DDW organised and curated parts of the programme too. Often in cooperation with partners, with the emphasis on connecting, social innovation and talent development.
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DDW projects
Bottle-up Foundation: Trending Terrazzo, Klokgebouw
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Bottle-Up No glass to waste: Trending Terrazzo is a decorative glass collection of white cement and glass refuse from the African Island Zanzibar. ↳ www.bottle-up.org DDW projects
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The Making of Your World Exclusive behind the scenes: about how products are dreamt up and come to be. Central to this were the practical (experiences) of Bas van Abel with Fairphone.
Dutch Design Foundation & BankGiro Loterij Fonds: The Making of Your World, Klokgebouw
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Studio Tast "Innovative solutions: we are all for them" With Studio Tast, Mitchell Jacobs researches and develops the teaching materials for the future.
“I’m certain we are idealists. You have to be, if you want to implement innovation to enrich the learning experience. You have to dare to think and dream out of the box. Form and function are actually thoroughly interwoven here. How an object appears, or the material it is made of: it all influences the way in which people learn and experience. So form and function go hand in hand at Studio Tast. Both are paramount for innovation.” You innovate through thinking differently about things. You refer to that as design thinking. What do you mean exactly? “Design thinking is a way of researching, creative thinking and doing. A ‘design thinker’ knows himself, his surroundings and can manage work processes adequately. Professionals in various sectors employ this to achieve meaningful innovation; we deploy this specifically for education. To improve skill development and to stimulate lifelong learning.”
“There is a need for educational materials that integrate new skills in existing lessons. To us, the answer lies in design thinking. Cooperating, researching, problem solving, reflecting and deploying creativity – it all comes together in Loep. This new method makes it possible to transform existing lessons in topic-based ones, in such a way that pupils can develop their skills better. The online platform supports the teacher and the pupil in the execution, recording and monitoring of the learning process. The toolkit makes the steps tangible.” Your GoTo, a drawing robot for children (and for everyone else up to 99 years of age), is one of the projects on Kickstarter. Why are you calling on the help from the public and not on that from sponsors/partners?
“This crowdfunding is a Dutch Design Foundation initiative, the organization behind Dutch Design Week. They selected ten design projects with Kickstarter and Douw&Koren that are now being pitched online. We hope first of all to raise enough money to cover
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the start-up costs. But it’s also just a great platform for informing more people about our work. At the same time we are of course also looking for partners and investors who can assist us with the continued development of our products. For Loep, for example, more research would be a great help to ensure that the product is even more effective in practice.” Finally: next week Dutch Design Week will be over. Any idea what Studio Tast will be thinking up, doing and making in the coming period? “Of course, we really hope that we’ll be starting the manufacturing of GoTo very soon. At the end of this year the marketing launch of Loep for further education will take place. Apart from that, new ideas are always bubbling in our studio. And we like to work on commissions. We help schools, institutions and companies transform good ideas into innovative products, systems or workshops. That’s what we’re here for, and that’s very gratifying work.”
Interview
Studio Tast wants to stimulate and motivate people to learn. Do you belong to those idealists for whom form is subservient to function?
More about thinking and doing: the Loep project comprises a toolkit and supporting digital platform. Giving teachers everything they could need for ‘design-based’ education. Could you explain a bit about this?
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MAARTEN BAAS MAKES TIME In the world of design, Maarten Baas has chosen to follow his own path. Especially for DDW the designer put together an exhibition around the theme time, in cooperation with various designers and star chef Sergio Herman at VDMA. Made possible by: VPRO, Dutch Design Foundation, Exposize, Eindhoven365 and the Municipality of Eindhoven. ↳ www.maartenbaas.com
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DDW presents: MAARTEN BAAS MAKES TIME, VDMA
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DDW presents: Sergio Herman Makes Food at MAARTEN BAAS MAKES TIME, VDMA
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Driving Dutch Design
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Talent development programme (workshops, seminars and pitches) that helps fledgling designers on their way in the world of commerce. ↳ www.drivingdutchdesign.nl
Driving Dutch Design (by ABN AMRO, BNO & Dutch Design Foundation): Drivers Pitch Event, ABN AMRO House, Klokgebouw
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Driving Dutch Design (by ABN AMRO, BNO & Dutch Design Foundation): 'Temporal' Exhibition, Klokgebouw
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Dutch design Kickstarter Introduction of the very first crowdfunding platform exclusively for Dutch design, with an exhibition of the first 10 design projects and a design auction. ↳ www.kickstarter.com
Dutch Design Foundation and Douw&Koren: Dutch Design x Kickstarter - Become part of Dutch Design now, Kazerne Expo
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NS Design Challenge The NS (Dutch Railways) challenged buro BELÉN and Manon van Hoeckel to make time spent travelling more interesting. The project was on show on the Ketelhuisplein; the result in the train from Utrecht to Eindhoven. ↳ www.ns.nl
DDW projects
"During the Dutch Design Week in late October, the city of Eindhoven, which usually keeps a low profile, goes through a radical transformation: it becomes vibrant, exciting and bursting with creativity. Design and art exhibitions are orga nized in every corner of the city, in particular in the old industrial area –Strijp-s– that once belonged to Philips. For nine days Eindhoven literally becomes the City of Cool." - Sara Kaufman (Metal Magazine)
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Volvo Design Rides Regular feature during DDW: 40 Design Rides by Volvo transported more than 50,000 visitors for free to and from every DDW location.
Hop-On Hop-Off Bus Comfortable transport for all visitors, with the free VDL and Kupers Hop-on Hop-off bus.
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ABN AMRO Bikes ABN AMRO and Hopperpoint helped all visitors wearing a DDW wristband on their way with a free bicycle for a day (until supply outstripped demand).
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Frame Shop The one and only FRAME x DDW shop in the Klokgebouw was open every day for the public. ↳ www.frameweb.com
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Tamara Orjola "Welcoming Forest Wool to the living room" Tamara Orjola graduated with honours from the Design Academy in Eindhoven this year. Her Forest Wool, a new material made from pine needles, is one of the most talked about topics of the week.
“I was born in Ural in Russia, but grew up in Latvia. Art and craft are deeply rooted in the culture there. When I moved to Eindhoven to study at the Design Academy, I was immediately struck by the fact that Dutch traditions are incorporated in a new way of thinking and designing. Through this, an exceptional combination of old and new occurs. I also believe that the Dutch design attitude is evolving. At the academy, for example, I see that a lot of graduates are now seriously involved in environmental issues and real social problems. This is a new angle in Dutch design.” In Europe the timber industry fells 600 million pine needle bearing trees. You investigated what is possible with the needles (the waste) from the trees and created a new, extremely sustainable material. How did you do this?
The possibilities for this new product seem infinite. I have made attractive stools and carpets with it myself. What do you hope that will happen with Forest Wool in the future? And who do you trust with your material? “I´m convinced that my research is applicable for large-scale manufacturing. Large timber consumers such as Ikea could benefit greatly from this new approach. With needle bearing trees alone there is so much possible with the methods I´ve invented and designed. You can really make a large assortment of products from this single source.” Now you are obviously going to market your material. Do you have any idea how to go about this? “First of all I´m looking for a partner who can help me develop the concept further. To industrialise the manufacturing process, it first needs to be thoroughly tested. This demands great expertise from industry, before the new material can be rolled out on a larger scale. Fortunately, I´m very enthusiastic about collaboration. And I´m looking forward to seeing my Forest Wool in living rooms.”
“It took me more than a year to reach this point. During this period I invested a lot of time in research, experiments, travelling,
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Finally: next week Dutch Design Week will be over. Any idea what you will be thinking up, doing and making in the near future? “I´m busy discovering how things work at large-scale manufacturing companies. I believe it´s important to see and experience the process in a wider perspective, even a global context. And of course: eventually I would like to start my own company. To think up more than Forest Wool and to get these ideas off the ground.”
Interview
You were born in Latvia. Is the design climate there very different from the Dutch one?
talking to people and collaborating. Staatsbosbeheer in particular helped me enormously in providing insight into how the timber is harvested. I also had to harvest pine needles myself, develop my own fibre extraction method, and transform the fibres into a new material that I could use in actual products.”
#Springtij - de magie van het maakproces Act & Connect: Netwerken in de creatieve industrie Adobe X SintLucas Ali Eslami: Advanced VR Development and Design Ali Eslami: VR as New Medium ARENA: Round Tables Awardshow Erkenningen Goed Industrieel Ontwerp Branly LĂłpez: Big Cosmic Data Breakfast sessions Budi Prakosa: MightyBits, a DIY database Business & Design Match 2016 Connected Bike Create Out Loud #1 For Play Create Out Loud #2 Hybrid Design Create Out Loud #3 Spirituality In Design Create Out Loud #4 Crafting Complex Materials Create Out Loud #5 Designing Failure Create Out Loud #6 Parlement van de Dingen Create Out Loud #7 Sparking Tech & Design Cube design museum lecture series DATAdeserts DDW Goes Digital De Volkskrant Design Talkshow De-Formance Live Design for Work: Architecture-Led Innovation Design Research & Innovation Festival Design Thinking for our government Designing behaviour - Reframing Academy Drivers Pitch-Event Dutch Design Awards Awards Show Embedded Lighting Empowered by Robots Get a Grant event Get involved: Experimenteren in creatieve labs Grand Grey Vitals Activity Program Guided by the future with Thomas Rau Hackathon UWV/SVB Iman Abdurrahman: Radio for Disaster Management KOKORO TEXTILES : An introduction to babywearing KunstRoute65. Beleef nieuwe cultuur voor ouderen. Lecture: Archiprix 2016 Let's give the floor to... Look how we see design! Masterclass Design for Additive Manufacturing (do's and dont's 3D metal printing) Materials XL | Ruimte Modebelofte presents Adaptive Travelers
My First DDW, Bas Raijmakers en Pim van der Mijl My First DDW, Dave Hakkens en Daniel de Bruin My First DDW, Floris Hovers en Studio Mals My First DDW, Jan Willem Petersen en Rick Krosenbrink My First DDW, Overtreders W and Fruitleather My First DDW, Paul Hekkert en Anna Peeters My First DDW, Van Eijk & Van der Lubbe My First DDW, Wilmar en Matthijs and Emilie van Spronsen My First DDW, Zara Atelj (Vlisco) New Saint Talks Ng'winula 'Unu' Kingamkono: Roadata NII trend day Now Future Talkshow #4 Official book launch and talk on ‘Dictionary Dressings' On Second Thoughts: Reflecteren op ontwerp Ondernemersontbijt 'Meet the Designer' Onderschatten we massaal de impact van digital design? Paz Bernaldo: El Sombrero Park, an urban living lab Philips Museum Lectures Practice, practice, practice: Professionaliseren van de ontwerppraktijk Redesign the Netherlands in 48 hours Research & Design: Positionering van ontwerpend onderzoek Shapeways Presents: CHIL-DISH Project Showtime Malerwanderweg SUPERFAST number 3: On/Off - The Hidden Pack Sustainability and Design Talent Designs Brabant The Big Data/Dada Dialogues The challenges of sustainable textile recycling The Making of Our Future City The Making of Your World, Atelier NL The Making of Your World, Bas van Abel The Making of Your World, Jeroen van Erp The Making of Your World, Joost Grootens The Making of Your World, Joost van Bleiswijk The Making of Your World, Overtreders W The Making of Your World, Studio Mieke Meijer The Making of Your World, Thomas Widdershoven The Making of Your World, Tjeerd Veenhoven The necklace of Threes The pliable moment. The making of social and artistic fabric To Many Places | a nomadic pop-up hotel Voyeurs activiteiten, graag nog invullen! Workshop Building with Salt!? 118
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Special events Special events
DDW is an annual highlight for the creative sector. The work that designers exhibit covers almost every facet of our society. And once again this year this produced plenty for debate and reflection: and there were a great number of special events (lectures, seminars, workshops) on the programme.
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DDA Awards Show All the winners of the annual DDAs, announced during a full evening award show in the Effenaar. ↳ www.dutchdesignawards.nl
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Opening Official opening of DDW at Sectie-C, with the ambassadors Maarten Baas and Bas van Abel, and music by Iris Penning (presentation: journalist Leon Verdonschot).
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Special events
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Now Future Talkshow The 4th edition of the Now Future Talkshow. Including Bas van Abel, Luna Maurer, Tom Loois, Sanne Muiser and Massoud Hassani about research, considerations and processes behind design.
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VPRO & DDW: Now Future Talkshow #4, ABN AMRO House, Klokgebouw
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DDF: The Making of Your World, Keukenconfessies. Made possible by BankGiro Loterij Fonds.
DDW Talks Introduction to the greatest designers and most exciting design processes in two daily talks at the Klokgebouw: My First DDW and The Making of Your World.
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DDF: My First DDW, ABN AMRO Entresol. Made possible by Stichting VSB Fonds, Prins Bernhard Cultuurfonds, Ahrend Fonds, Sofa Fonds and Fonds 21.
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DDW Goes Digital All the stops pulled out for DDW Goes Digital. Experts invited by the Dutch Digital Agencies talk about the latest developments in digital design. ↳ www.dutchdigitalagencies.com
Dutch Digital Agencies / Dutch Digital Design: DDW Goes Digital, Klokgebouw
Create Out Loud Fresh series of talk shows in which design and designers are the centre of the daily news. Presented by Isolde Hallensleben, with an audio recording. ↳ www.mu.nl
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Design Research & Innovation Festival
Empowered By Robots Stimulating conference in which Eindhoven Alderman Staf Depla, Jos Verhoeven and designer Koert van Mensvoort eagerly looked forward to the arrival of robots. ↳ www.empoweredbyrobots.com
State-of-the-art research and innovation during the 3rd edition of DRIVE by Click NL. ↳ www.click.nl
The Making Of Our Future City The city of the future on the drawing table, by Architect Winy Maas (MVRDV), designer Iina Vuorivirta (IKEA), Chief Government Architect Floris Alkemade and various disruptive thinkers and designers.
Design Academy Eindhoven & Dutch Design Foundation: In Need Of…, De Witte Dame
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Breakfast with designers Business tours ELLE Decoration shoot French press tour IKEA tour Press center Press diner Bart Hess Press preview Press tour Publications Tour Ministry of Foreign Affairs USA press tour Volkskrant CafĂŠ VPRO World Design Network 130
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Business & media Business & media
DDW introduces commerce and other sectors to the strength and capacity of Dutch design. The Dutch Design Week sponsors offer financial support, but also have an intrinsic role to play, just as the other (media) partners. In close collaboration with them DDW offers an extensive customised business and press programme for various target groups. Together we help designers through publicity, network expansion and assignments.
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“To me, DDW is one of the greatest design shows on Earth, if you’ve not been yet then perhaps I’ll see you there next year: Make it.” - Robert Urquhart (ARTS THREAD)
Business & media
Press preview tour at Dutch Invertuals
World Design Event press breakfast at Broeinest
French press tour at Kiki & Joost.
DDW press centre: Journalists, bloggers, photographers and camera crews collected a press pass from DDW’s Press Centre.
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“Dutch Design Week is amazingly mind blowing and mesmerizing.� - Renske Werner (GRAY/Design Milk)
World Design Event press breakfast at Broeinest
Business & media
Press + VIP dinner at Bart Hess
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Business Tours DDW organised and hosted various tours for amongst others the Carpenters Gallery NY, Dutch Creative Council, Dubai Design District, KLM, H+N+S+ Landschapsarchitecten, HIVOS Management and IKEA.
“What makes Dutch Design Week so unique is its location: Eindhoven. A small city with farming origins, a history of being home to the Phillips factory, and now regarded by Forbes magazine as the most inventive place in the world due to the high density of technology startups, IP registrations and students.� - Nadine Botha (VISI magazine)
Business tour with the Ministry of Foreign Affairs
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IKEA: Tour for IKEA marketing depart ment from England and Ireland.
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Business & media
World Design Weeks Network: Official launch of World Design Weeks Network (WDWN) by the nine initiators (design weeks in Barcelona, Beijing, Helsinki, Mexico, San Francisco, Seoul, Tokyo and Toronto).
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Business & media
VPRO TV Guide (DDW edition)
VPRO Medialab is wondering: is it time for the HoloLens? at MAARTEN BAAS MAKES TIME, VDMA
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ELLE Decoration Shoot during DDW.
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The Volkskrant CafĂŠ, Talkshow And A Chance To Win Design Competition Kazerne formed the backdrop for the third Volkskrant Design Talkshow, in which both young talent and established names took the mike, under the direction of journalist Jeroen Junte.
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Baauer Benjamin Francis Leftwich C Duncan Canshaker Pi Christopher Paul Stelling Ciaran Lavery Compact Disk Dummies Crying Boys Cafe DDW Music Lab Dillon DJ Spinn'em & friends Donnie FC GAANDE Felix Pallas Flamingods GANZ George Cosby Goodnight Moonlight GOSTO Hypochristmutreefuzz Iguana Death Cult Indian Askin ISLAND Jacle Bow Jeangu Macrooy JEFF the Brotherhood Jeremy Loops Khruangbin Klyne Kweku Collins Larry Gus Louis Berry Loyle Carner Lucy Dacus
Matthew Logan Vasquez Palace Winter Palmbomen II Pitou Porches S.T. Cordell Scott & Charlene's Wedding Sofie Winterson Søren Juul Stadt Strijbos & Van Rijswijk Sunday Sun The Galaxy The K. The Lion and The Wolf traumahelikopter Woodie Smalls Zimmerman Locations: AreaFiftyOne Café Altstadt Café Wilhelmina Calypso De Oude Rechtbank Effenaar FIFTH | NRE Ketelhuisplein Muziekgebouw Eindhoven Stroomhuis Van Abbemuseum
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DDW Music DDW Music
DDW, the Effenaar and the booking agency Friendly Fire reinforced the festival feeling with a leading music programme. In various locations a total of 60 live performances took place. New this year: an extra platform for sound design and musical experiment on the Ketelhuisplein, by composer duo Strijbos & Van Rijswijk.
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DDW Music Special: Baauer, GANZ, The Galaxy, DJ Spinn'em & friends, FC GAANDE, Saturday October 29, Effenaar
Larry Gus, Friday October 28, AreaFiftyOne
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Kweku Collins, Wednesday October 26, FIFTH | NRE
DDW Music Special: Klyne, Tuesday October 25, Effenaar
Palmbomen II, Friday October 28, Effenaar
Felix Pallas, Saturday October 29, FIFTH | NRE 143
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Palmbomen II, Friday October 28, Effenaar
Flamingods, Saturday October 29, AreaFiftyOne
Pitou, Monday October 24, De Oude Rechtbank
Woodie Smalls, Monday October 24, Onderschrift Stroomhuis
Onderschrift
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Loyle Carner, Wednesday October 26, FIFTH | NRE
S.T. Cordell, Friday October 28, AreaFiftyOne
DDW Music Lab curated by Strijbos & Van Rijswijk, Ketelhuisplein 145
Bar Bistro Calypso's MiniBingo ism BRWart! Beerze CafĂŠ Tuesday Carnival of the Creatives at Bar Bistro Calypso D.R.I.N.K.S. Designers Fest Designers United Discos Horizontes & ELLE Decoration Dutch Invertuals Power Party HeyHeydeHaas x Biki90 Inwisselbar Ladyboyz.de The Little One Outdoor The making of a hangover | Official opening party 146
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Parties Parties
All week long there were parties. Often in unexpected places, into the early hours. Proof of partying was to be found in the opening party by Biki90, but also the drinks hour at the Inwisselbar on the Ketelhuisplein.
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The Making of a Hangover DDW started with a hangover thanks to Biki90’s big splash opening party in De Oude Rechtbank.
Biki90: The making of a hangover | Official opening party, De Oude Rechtbank
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Karaoke Calypso Design and karaoke: a daring combination.
Bar Bistro Calypso: Design Karaoke
Dutch Invertuals Party Power Play: Power Party by Dutch Invertuals, NS Loods/studio Edhv
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HeyHeydeHaas & Biki90: Inwisselbar, Ketelhuisplein
Parties
Inwisselbar Drinks and dance moves at the Inwisselbar on the Ketelhuisplein.
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Bright Day Dutch Design Awards Exhibition - D'Days Paris Dutch Design Awards Exhibition - Munich Creative Business Week Dutch Design Daily Live: Highlights Dutch Desigs Awards Future Series #6: Food & Design Future Series #7: Materials & Design IDS Vancouver Dutch Exchange: Eindhoven Mondriaan tot Dutch Design 152
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Before & after Before & after
Each year in October DDW shows how tomorrow’s world is being made. To draw even more attention to this and under the banner of the event, presentations and lectures take place throughout the year. Media partner Bright and Dutch Design Awards present ‘the best of’ far beyond the confines of the Netherlands. DDW itself organises the theme-based in-depth programme ‘Future Series’, and participates in the theme year ‘Mondriaan to Dutch design’.
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Future Series #6: Food & Design, Pakhuis de Zwijger, June 17, 2016
Future Series Theme-based series of debates Future Series is a Dutch Design Foundation programme, in cooperation with Volkskrant and Pakhuis de Zwijger.
Future Series #7: Materials & Design, Pakhuis de Zwijger, December 6, 2016
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Dutch Design Awards exhibition at Munich Creative Business Week
Once the week has ended DDA travels abroad. The exhibition was on show during the Munich Creative Business Week and during D'Days in Paris (and previously in Seoul, Karlsruhe and Istanbul).
Dutch Design Awards exhibition at D'Days Paris
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Before & after
Dutch Design Awards Abroad
Bright Day The annual Bright Day was bigger, better, brighter this year. The presentation of ‘the best of’ DDW lasted for two days this time.
Highlights Dutch Design Awards Theme evening about Dutch Design Awards 2016: eight designers talk about the backgrounds of their nominations. Moderator: creative consultant, cultural initiator and curator Woes van Haaften.
Dutch Design Daily: Highlights Dutch Design Awards, Pakhuis de Zwijger, October 6, 2016
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IDS Vancouver Especially for the third edition of the IDS Vancouver exchange programme, Design Milk curated work by a group of leading Eindhoven designers (including Ontwerpduo, VANTOT, Dirk Vander Kooij, Steven Banken). In cooperation with the Netherlands consulate and Dudoc Vancouver, designed by the Burgers Architecture Inc architects. ↳ www.idswest.com
Mondriaan To Dutch Design Next year it will be 100 years since the founding of De Stijl. To mark this occasion 2017 has been titled the theme year Mondriaan to Dutch Design. DDW created the official press presentation and is a programme partner. ↳ www.nbtc.nl
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Sponsors & partners Sponsors & partners
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Facts & figures Visitors 2010: 150,000 2013: 250,000 2016: 295,000 Participants 2010: 1,800 2013: 2,200 2016: 2,600 Events 2010: 365 2013: 396 2016: 438 Locations 2010: 65 2013: 78 2016: 110 Press accreditations 2010: 225 2013: 450 2016: 750+* * 3-day press tour Visitor profile Origin Netherlands: 90% International: 10% Age group 0-29: 28% 30-39: 14% 40-49: 16% 50-59: 21% 60-69: 16% 70+: 4% Transport Volvo Design Rides: 40 taxis, 54,000 people, 18,000 journeys Rental Design Bikes: 2806 bicycles
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Website Unique visitors 2016: 380,711 Unique visitors October 2016: 254,827 Page views 2016: 4,761,324 Average time on the website: 3:23 Visitor origin: Netherlands (80%), Belgium (3,5%), Germany (2,7%), UK (1,9%), Russia (1,8%), United States (1,8%), France (1%), Italy, Poland, Spain, China, Brazil, Taiwan, Switzerland, Ireland, South Korea, Canada, Turkey, Sweden, Denmark, Japan, Ukraine. Social media Facebook likes 2012: 6,698 2014: 22,788 2016: 42,568 Twitter followers 2012: 7,000 2014: 15,600 2016: 23,200 Instagram followers 2015: 8,531 2016: 28,000 Mediapartners Dezeen Frame De Volkskrant VPRO TLMag ELLE Decoration Dezeen Jobs Bright Vice The Creators Project DUDE/BNO 162
Archello London Design Fair Dutch Design Daily Media value national (gross) 2006: € 453,246 2012: € 6,300,000 2014: € 7,408,546 2016: € 16.867.953,31 (incl. international online value) Media categories (national) News and opinion: 80% Marketing, management and professional publications: 10% Lifestyle and urban: 2% Interior and home: 4% Art and design: 3,5% Other: 0,5% Radio and television (selection) BNR Nieuwsradio, De Wereld Draait Door, RTL Z, EO Blauw Bloed, Avro TROS, BrightTV, Kunstuur, NOS op 3, Omroep Brabant, RTL Live, RTL Nieuws, RadioNPO1, Studio040, VPRO, NPO Radio 1-Nooit Meer Slapen, NPO Radio 3fm, NPO Radio 4, LXRY TV, NOS Met het oog op morgen, BNN Start, EO Open Huis Newspapers (selection) Algemeen Dagblad, De Telegraaf, De Volkskrant, Financieel Dagblad, Het Parool, HP De Tijd, Metro, Nederlands Dagblad, NRC Handelsblad, NRC Handelsblad Cultuur, NRC Handelsblad Lux, NRC Next, Trouw
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Regional Newspapers (selection) AD Haagsche Courant, BN de Stem, Brabants Dagblad, Dagblad van het Noorden, De Twentsche Courant Tubantie, Eindhovens Dagblad, Gelderlander, Groningen Nieuws, Leeuwarder Courant Magazines (selection) Adformatie, De Architect, ArchitectuurNL, Ariadne at Home, Axis Magazine, Casa Vogue Brasil, CODE Magazine, de Groene Amsterdammer, De Groene Amsterdammer, Dude Magazine, Eigen Huis & Interieur, ELLE, ELLE Decoration, Elsevier, Flair, Frame, Glamcult, Glamour, Grazia, Holland Herald, Happinez, Harper’s Bazaar, de Ingenieur, Libelle, l'Officiel, Marie Claire, Marketing Tribune, Men’s Health, Mest Magazine, MiLK Decoration Magazine, NCRV Gids, Reiz& Magazine, Residence, Textilia, TL Magazine, Volkskrant Magazine, VPRO Gids, Vrij Nederland, vtwonen, Viva, VOGUE, Wallpaper, WOTH. Online media (selection) 3voor12.nl, ad.nl, adformatie.nl, archello.com, dearchitect.nl, architectenweb.nl, artsthread.com, blendbureaux.com, bndestem.nl, bright.nl, casavogue.com,
core77.com, dailymail.co.uk, damnmagazine.net, demorgen.be, designboom.com, designmilk.com, designindaba.com, dezeen.com, domusweb.it, dutchdesigndaily.nl, dwell.com, e52.nl, ed.nl, eh-i.nl, elle.nl, elle.it, elledecor.it, fd.nl, fonk.nl, fontanel.nl, forbes.com, frameweb.com, groene.nl, harpersbazaar.nl, hpdetijd.nl, iconeye.com, inhabitat.com, interiorator.com, linda.nl, marketingtribune.nl, metropolism.com, metropolismag.com, munchies.vice.com, nos.nl, nrc.nl, nu.nl, nytimes.com, omroepbrabant.nl, radio1.nl, repubblica.it, rtlnieuws.nl, rtlz.nl, studio040.nl, telegraaf.nl, telegraph.co.uk, thecreatorsproject.com (Vice), tlmagazine.com, trendtablet.com, upworthy.com, volkskrant.nl, vogue.it, vogue.nl, vpro.nl, vtwonen.nl, wallpaper.com, washingtonpost.com Print Posters MUPI: 450 Posters A0: 600 Posters A2: 1,500 Maps (individual): 130,000 Short Events Timetable: 30,000 Bags: 1,800 Wristbands: 85,000
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Teamwork Volunteers: 415 Hours: 5329 Taxi drivers: 75 20 work locations 714 packed lunches 25 raincoats 400 t-shirts DDW Music 9 days 12 locations 49 acts Most popular concert: Donnie, Woodie Smalls @ Stroomhuis, 24-10 + Indian Askin, ISLAND @ Altstadt, 27-10 Most popular dance events: Palmbomen II @ Kleine zaal Effenaar, 28-10 + BAAUER @ Grote zaal Effenaar, 29-10 Total visitors: 5.721 Visitors city programme: 3.804 DDW wants to thank all: Ambassadors, visitors, participants, suppliers, locations, media partners, partners, sponsors and volunteers.
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Colophon
Colophon © Dutch Design Week, 2016 All rights reserved. Nothing from this publication may be multiplied, stored in a computerised databank and/or publicised in any form or any way, whether electronically, mechanically, by photocopy, recording or any other manner without prior written permission from the publisher. Compilation: Dutch Design Week, www.ddw.nl: Amber Dijs, Katja Lucas, Lianne Nijmeijer, Marloes Philipse, Raffaela Vandermühlen, Dries van Wagenberg Design: Spielerei, www.spielerei.nl Yorit Kluitman, www.yoritkluitman.nl Text & editing: Hofman & Donker, www.hofmandonker.com Photography: Pim van Baarsen, Andre Bakker, Ruud Balk, Nina van Bart, Teun van Beers, Jip Bierkens, Louis Blom Boudewijn Bollmann, Nick Bookelaar, Elze Bosch, Erik van der Burgt, Anna Dasovic, Sjoerd Eickmans, Jan Goes, Cleo Goosssens, Diewke van den Heuvel, Dirk van den Heuvel, Job Jansweijer, Almicheal Fraay, Max Keefel, Tommy Köhlbrugge, Wouter Kooken, Marcel Krijgsman, Erik Luyten, Dick Rennings, Iris Rijskamp, Britt Roelse, Ralph Roelse, Gert-Jan van Rooij, Koen Scheltenaar, Patrick Spruytenburg, Anke Teunissen, Luis Valdizon, Marleen van Veen, Milan Vermeulen, Jeroen van der Wielen and Willem Wouterse. Translation: Double Dutch, www.double-dutch.nl Campaign: Fabrique, www.fabrique.nl Print: Wilco Art Books, www.wilco-artbooks.nl Cover photo: Ronald Smits (Envisions)
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Ketelhuisplein by night
DDW art work, Fabrique & Johan Moorman (Spielerei)/Yorit Kluitman
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