What If...
#DDW15
Post Visual
Ketelhuisplein
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Index
DDW15
DDW15
Foreword
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Ambassadors of Dutch design
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Exhibitions: designing for the future
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DDW projects: initiating, curating and organising
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Events: publicity, network expansion and commissions
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Sponsors and partners: active with content
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DDW Music: there’s music in it!
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Festivities: long live design and the great atmosphere
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DDW: before and after
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Index
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Foreword
DDW15
What if‌
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DDW15
In 2015 Dutch Design Week (DDW) celebrated imagination through choosing the theme ‘What if...’. It is the question with which every designer and all innovation begins. The question shared by everyone who believes that everything could be better, more beautiful or efficient, and who recognises the challenge in every problem.
For us, 2015 was a year in which long-cherished wishes were fulfilled. The new website was launched and we added DDW Music, a comprehensive music programme, to the event. Improvements that we had seen on the road ahead long ago. Innovation that started with a What if... So what if I was to tell you that Dutch Design Week will celebrate its fifteenth anniversary in 2016? What if I said that the event is still growing in quality and magnitude, and that you can be part of it? Everything starts with dreaming and daring. I wish you good questions. Martijn Paulen Director Dutch Design Week
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Foreword
This year we presented answers and solutions by 2500 designers, but their experiments and ideas too. A record number of 275,000 visitors came to be amazed. For 9 whole days in 100 locations they were given the opportunity to ask themselves new questions, and find inspiration for their own answers. This publication, a bird’s-eye view reflection, wants to do the same for the reader.
Director Martijn Paulen, Opening DDW, ABN AMRO House
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Director Martijn Paulen, Opening DDW, ABN AMRO House
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'One of the most dynamic festivals is Dutch Design Week, which will stage more than 400 events in Eindhoven from Oct. 17 to 25. Eindhoven has emerged as a global center of design experimentation as students have flocked to Design Academy Eindhoven, Europe’s most influential design school, and stayed in the city after graduation to set up studios in the derelict factories and warehouses offered to young designers for low rents by the local
council. Several hundred thousand people travel to Eindhoven each year to explore the city’s design scene during Dutch Design Week. Few other places have as strong a design ethos, or such staunch political support, yet other festivals have tried to develop distinctive strands of programming.'
- Alice Rawsthorn, The International New York Times, September 14, 2015
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Ambassadors
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Ambassadors of Dutch design
In 2015 Studio Makkink & Bey and Koert van Mensvoort were the ambassadors. The first underlined the growing importance of interdisciplinary working, learning and thinking. The second focused primarily on the increasing and widely supported desire for new innovative directions for social issues. 11
Ambassadors
Each year Dutch Design Week appoints two parties from the field of design as ambassadors for Dutch design in general and the week in particular. They fulfil representative tasks and deploy their network to lay links and help designers who are just starting out on their way.
Ambassadors
Makkink & Bey
DDW15
Architect Rianne Makkink (1964) and designer Jurgen Bey (1965) have been deeply involved in the international world of design on multiple levels. Since 2002, as Studio Makkink & Bey, they have connected various disciplines (product design with interior design, applied art with architecture, exhibition and landscape architecture), and they study social and economic systems. Both are active in education, act as curators and regularly collaborate with fledgling designers, among whom many Dutch Design Week participants.
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Koert van Mensvoort Ambassadors
Designer, philosopher and scientist dr. Koert van Mensvoort (1974) researches the possible role between technology and design for the society of the future. He is the founder and director of the Next Nature Network and holds lectures around the world. Since 2003 he has been affiliated with the faculty of Industrial Design at Eindhoven University of Technology. In 2014 the Next Nature Network won a Dutch Design Award in the category Design Research for The In Vitro Meat Cookbook.
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Voorwoord
Campaign 'DDW 2015' my toilet could talk
to my doctor
we could
store time
in a battery
What if... Campaign and design by design agency Fabrique
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earth was
just a prototype
3Depositionele fabricage, 90 Years of Design at Philips, A f T E R, ABN AMRO Hotspots Curated by Van Eijk & Van der Lubbe, Age of Wonderland Exhibition, Agri meets Design Showcase, Air Planting, Cabs Design, Alexa Lixfeld, Alter the Blue, Bas Vellekoop, BENT collection, Betula, Blanccollective presents Concepts of Beauty, bri·co·lage, Broeinest, Buxkin Recyled Leather | Wall & Floor Coverings, TextielMuseum presents new products, Calcarenite Series, Ceramics, Chilling in a Box, Chocolate Rocks, Circles and petals, Circulaire Fabriek, Circus of Life, Cloned, CoLab: Toon® Design Challenge, Collaboration-S, Collectie Veenhuizen - The Shop, Collective [Ir] Rationality | Researching mass behaviour, Connect, Cor Unum Collected, Cork, light & steel, Corkmatters, Culinair Cafetaria, D&A@040, Dans le Petit Trianon…, DDacha: Biobased living concept, de Allegorie van het Zuiden, De Bakermat Expo, De Compostfabriek, De Fitnesssnackbar, De omroep van de toekomst, de Volkskrant Design Talkshow, De Zuiderzeelamp by Kranen/Gille, Design crosses over, Design for kids 2015, Design Knikkerbaan, Design on Disaster, Design X Ambacht & Siza, DesignWorks #2 Wearables, Different Angles, Digesting Stories, Digital Crafts, Dingen die voorbijgaan, DIT is ook design, Drukvat, Dutch Design Awards Exhibition, Dutch Design Daily & E52 online, Dutch Shoe Design, Dynamic Fashion and Digital Print Show, Earth Alchemy Factory, Enkel Glas, Entwined, Erkenningen Goed Industrieel Ontwerp 2015, Experience in Motion: Volvo Design Collection & Challenge, Expo Collectie Social Label - Socio Economics, Exposize & Robin Sprong: A safari of printed interior design..., Eye of the light, Fairphone 2: Building an ethical phone with a modular design, Fashion & Home Collection, Fiber Patterns, Fictional Collective for Plug-In-City, FOODZ, Fractions (aluminium shutters): Light needs shadow to shine, FRAME x DDW Shop, From insights to innovation, Funghi Futuri, Future Sports Design, Gezamenlijke Presentatie Kunstacademies Zuid-Nederland, GLOW NEXT preview, Graduation Show, Graduation Show Architecture and PPAG, Growing Textiles, Guido Zwerts, Hal-2 Carpets, HANDWERK, HATCH, Heetman|Patijn, Het Dagelijkse Bijzondere, HKU club led by Elene Hulleman, Hotspot Circulaire Economie, Houben Worstenbrood, Hyperspaces, I Eat, Therefore I Am, Iedereen aan tafel, In No Particular Order, infurniturewetrust, InMotion, InnovA58, Inside Out Glass Studios, IXX @ Ketelhuis, Jailfood, JASNO swings: verticale lamellen, maar nét even anders, JobsProps, Tom Frencken & StudioStelt, Jorine Oosterhoff, Cor Unum & Egbert-Jan Lam, Kassiewijle, Kazerne Expo Restaurant, Kees Kusters, Keukenconfessies, Kubrickology Innovations, La Esperanza, La Terrase vol 1 - Surfaces, Lamp ZUID, Lecturis, Liminal – Irish design at the threshold, Linoleum applications, Living Colours by buroBELÉN, Living Lab, London Calling Part 2 - the reunion, Lowpoly furniture collection, Made by Scorlewald, Marie Lexmond - Yellow Interior in 11.620 parts, Matmatic, Meet FRED, Meet me at Nul Zes, Middlesex University, Mijn merk is goud waard, Mind the Step, Modebelofte - Performing Advancers, Momentum, a collaboration of young entrepreneurs, Morse Invites, MTic-design knowledge exchange program, Mushroom, MVOS, Nature meets Design Expo en ontmoetingsplek, New collection & presentation, New Life - Authentic Needs, No Static, Novecento, Nynke Koster, Objects of the human body, Official revealing of the KP&T IM/e, Ondertussen in de werkplaats…, One Window #1, Open Ended - Lidewij Edelkoort, Orange or red, Orchids, Pastoe Design Contest, Pikaplant, Pinkie turns inside out!, PLANTATION, Playful Switch, Playing Life Exhibition, Pofferdory Central, Proeve(n) van een ontwerp, Puik Art, Reflecting Waves, Renate Vos, Restaurant Piet Hein Eek, Rethinking High Fashion Shoes, Rinus Roelofs: Elevation, Rombout Frieling & Merck Window, Same place new stuff, Shape/Shifters, SintLucas Kip, Slow City Maastricht, Smart WorkWear, Social Label - Socio Economics, Solari - Next Generation Sustainable Outdoor Cooking, Stackable, Stadhuis Meets Design - Smart city, smart kids, Stardust Architects* + Zwei, Strijp-S Stories, Studio Annebet Philips, Studio BOOO, Studio Makkink & Beij | Blue Pottery, Studio Marijn Dijker, Studio PS, Studio Roex, Studio Silvia Knüppel, Stylepads, Subtle details & innovative techniques, Sustainer Homes, Symposion Aristophanes, how will this story end?, TAC: Trajectories, Tactile Corpuscles, Tasje erbij? Tante Netty’s Best Bags of Woensel, Terra, The 7th Sense, The Civic City, The creative community connects, The Digital Virtuosity, The Future of Making, The Jewel-O-Theek, The Old In And Out, These shoes are made by printing, Thing Nothing presented by Design Academy Eindhoven and Van Abbemuseum, to compose, Tokihiro Sato, Top 10 Dutch Designers, Total Control, Transforming the religious landscape, Transitions, Trend Tours, TRUCK STOP, Unidentified Objects, Upside Down Collection, Vij5 Lighthouse, VPRO Virtual Reality PEEPSHOW, We Cast Furniture, We Lay On Different Paths, Weerbarstigheid, Wheels Reinvented, Wonderlijke juwelen, wOrk by Olav Slingerland & Xiaojie Zhu, Work Up, Yksi Black Box Podium, Yksi Expo, Yksi Outside, Yksi Shop, Yksi Tafelkleden, YŌSO, Young designers & small studios, Your Future Is Here, the Post-Couture clothing store, Yumeko x Piet Hein Eek 16
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Dutch Design Week concentrates on designs for the future. In the many curated exhibitions and open studio presentations during the event, every imaginable discipline and aspect of design was once again on offer in this edition. The emphasis was on experiment, innovation and
cross-overs. Special attention went to the work and development of young talent. There appeared to be more on offer than ever this year, and since opening the doors to foreign participants in 2013 it has become even more international.
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Exhibitions
Exhibitions: designing for the future
HeyHeydeHaas & Morag Myerscough, What if we build a landmark?, Ketelhuisplein 18
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Agri meets Design + Nature meets Design, Showcase, Ketelhuisplein Exhibitions
SintLucas & Erik Kessels, SintLucas Kip, Ketelhuisplein
ABN AMRO Hotspots, Curated by Van Eijk & Van der Lubbe, Ketelhuisplein
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Eindhoven University of Technology & Design United, Mind the Step, Klokgebouw 20
Exposize & Robin Sprong, A safari of printed interior design‌, Klokgebouw
Zeeuws Museum, HANDWERK, Klokgebouw
VOLVO Design Collection by Van Eijk en Van der Lubbe: Experience in Motion, Klokgebouw 21
Klokgebouw 2015, Curated by Maarten Kolk & Guus Kusters
Exhibitions
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Eindhoven University of Technology & Design United, Mind the Step, Klokgebouw
Jet Bussemaker, Minister of Education, Culture and Science at Mind the Step, Klokgebouw
Zuiderzeemuseum Enkhuizen, De Zuiderzeelamp by Kranen/Gille, Klokgebouw
Driving Dutch Design (by ABN AMRO Bank, The Association of Dutch Designers BNO and DDW), Momentum: a collaboration of young entrepreneurs, Klokgebouw
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Exhibitions
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Kristel Peters for KASK & HoGent, Rethinking High Fashion Shoes, Klokgebouw
Exhibitions
Eindhoven University of Technology & Design United, Mind the Step, Klokgebouw
Exhibitions
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Dutch Design Awards, Overview exhibition, Veemgebouw
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Exhibitions
‘Dutch Design Week was dominated by projects responding to the current refugee crisis in Europe, including a travelling embassy and a conceptual citizenship-sharing network.’ - Dezeen, October 24, 2015
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Exhibitions
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Dutch Design Awards, Overview exhibition, Veemgebouw
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- Robert Urquhart, Arts Thread, October 19, 2015 33
Exhibitions
‘I’ve been trying to think of a word to sum this up. ‘WOW’ seems too surprised and I’m not surprised; Dutch Design Week has always been an epic event. This year was no exception; it’s a spectacular event where everyone, and everything, is the star.’
Design Academy Eindhoven, Graduation Show, De Witte Dame
Exhibitions
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Design Academy Eindhoven, Graduation Show, De Witte Dame
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Exhibitions
Design Academy Eindhoven, Graduation Show, De Witte Dame
‘Dutch Design Week is less commercial than its counterparts, focusing instead on the latest thinking and debates surrounding the discipline. The willingness of this this year’s new graduates to ask the right questions and play a central role in cross-disciplinary approaches is an optimistic sign for the future.’ - Gabrielle Kennedy, Icon Magazine, October 27, 2015
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Exhibitions
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‘Dutch Design Week and Dutch Design Awards as well as the Graduation Show at the Design Academy Eindhoven are the best barometers for seeing the latest thinking, concepts, and debates about the design field in Holland. Its growing importance should impact every student and designer practicing today not necessarily because of the design solutions that are presented, but because of the design process and thinking that is evident in many of the projects. The HOW is more important than the final outcome. Essential to spreading the word about all of the events during this week is the public relations for the events, which does an outstanding job of giving journalists an overview of the most important exhibitions and projects. As DDW grows larger, their role also becomes increasingly important for navigating through the events of the week.’ - Matilda McQuaid, Cooper-Hewitt National Design Museum and International Jury Dutch Design Awards, October 2015 40
Studio Jeroen Wand, Same place, New stuff, Hallenweg
DRUKVAT, Hallenweg
Vij5, Vij5 Lighthouse, Hallenweg
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Atelier NL, Earth Alchemy Factory, Bergmannstraat 43
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Exhibitions
Dutch Invertuals, No Static, NS Loods/studio Edhv
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‘Initiator and curator of No Static, Wendy Plomp, cites "making the value of knowledge and beauty visible" as the Dutch Invertuals mission. This mission resulted in one of the most exciting presentations from the last DDW.’ - Architectenweb, November 2, 2015
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Exhibitions
Maastricht Academy of Fine Arts and Design, Slow City Maastricht, Designhuis
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Material Sense, Future Footprints, Kruisruimte
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Florike Martens & Kim Hemmes, Circus of Life, Garden Mania 48
Exhibitions
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Modebelofte - Performing Advancers by You Are Here, Niek Pulles & Harm Rensink, Philips Stadion
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Stimuleringsfonds Creatieve Industrie, In No Particular Order, Veemgebouw
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Lidewij Edelkoort, Open Ended, Kazerne
Exhibitions
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Lidewij Edelkoort, Open Ended, Kazerne
Morgan Ruben, Terra, Kazerne
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- Rianne Makkink, Studio Makkink & Bey, ambassador DDW 2015 57
Exhibitions
‘The role of designers during DDW changes when compared to their normal work process. Especially for Dutch Design Week they look for interaction with others based on social challenges, influences and themes. The designer becomes curator, putting topics on the agenda and also generating new work.’
Exhibition organised by Kiki van Eijk, Joost van Bleiswijk and Lucas & Lucas. Presentations by Maarten Baas, Joost van Bleiswijk, Kiki van Eijk, Graham Hollick, Kranen/Gille, Tomáš Libertíny, Lucas & Lucas and Marc Mulders. London Calling Part 2 – The Reunion, Stroomhuis
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Exhibitions
‘Photographs developed by algae. A post-sorting aid to make it easier to process the ever increasing flow of parcels. A buried cellar that can cool the contents of five refrigerators without electricity. There is just too much to see at Dutch Design Week in Eindhoven.’ - Trouw, October 22, 2015
BLANCCOLLECTIVE, Concepts of Beauty, NRE Area (Kelderman & Van Noort)
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Exhibitions
Cor Unum Collected, Design Perron
Roos Soetekouw, Reflecting waves, Design Perron
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Exhibitions
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Hyperspace Collective, Hyperspaces, LAC
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Exhibitions
90 Years of Design at Philips, Philips Museum
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Baars & Bloemhoff, Transitions, Broeinest
Transnatural Art & Design, Playing Life, Veemgebouw
De Allegorie van het zuiden, Atelier Van Asseldonk, Oogenlust, Bruns, De Treeswijkhoeve and Beerze, Paterskerk
Van Abbemuseum, Thing Nothing, Presented by Design Academy Eindhoven & Van Abbemuseum
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MU Artspace & Studio KNOL, Collective [Ir]Rationality, MU Artspace
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Exhibitions
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Exhibitions
De Allegorie van het zuiden, Atelier Van Asseldonk, Oogenlust, Bruns, De Treeswijkhoeve and Beerze, Paterskerk 71
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Piet Hein Eek
‘Dutch Design Week is the most fun design fair in the world. And really the one-and-only real one.’ - Piet Hein Eek, COLLECT, October 2015
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Ontwerpduo, Novecento, Halvemaanstraat
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‘A huge, heartfelt thank you for having me in Eindhoven this past weekend. It was amazing to see it all (finally!), to meet so many designers and makers and to be part of such an energetic and dynamic design community for a few days. Definitely an experience to repeat. So let's work together to make it happen for 2016!’ - Rosa Maria Bertoli, Wallpaper
Exhibitions
Gemeente Eindhoven + Volle-Kracht, Stadhuis Meets Design - Smart City, Smart Kids, City Hall
Volle-Kracht, Design for kids 2015, City Hall
Club-C, OXI, Curated by Justine Kontou, Sectie-C
Exhibitions
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Exhibitions
Sectie-C
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Faculty of Build Environment - TU/e, Graduation Show Architecture and PPAG, Vertigo
Floris Hovers, To Compose, Steentjeskerk
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MATCH Eindhoven - Biki90 Wamp O Futebol FIFA Expo, VDMA Complex
Bri•co•lage, VDMA Complex
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Yksi Expo & Shop
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Scorlewald, Made by Scorlewald, Yksi Expo
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Fontys Factory Cancer, Temporary Art Centre
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Exhibitions
Trajectories, Temporary Art Centre (TAC)
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Exhibitions
Baltan Laboratories, Age of Wonderland, Natlab
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Bottle-up, Hands Off, It's Your world DDW15
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DDW projects: initiating, curating and organising DDW projects
Dutch Design Week offers designers a leading international platform, and strengthens the position of the Dutch design mentality and Dutch design. Although most of the presentations were initiated by designers, the organisation behind Dutch Design Week organised and curated parts
of the programme this year too. Exhibitions, research projects and network meetings, which often came about in cooperation with programme partners – like the development project Bottle-up, the exhibition Hands Off and It’s Your World in the Klokgebouw.
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‘The selected designers have developed experimental work with enormous implications for the future of art, craft and design. Architecture, e-culture and fashion will be influenced by this too.’ - Zahid Sardar, Journalist & Curator Hands Off for the Museum of Craft and Design, San Francisco
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DDW Projects
DDW & The Museum of Craft and Design, San Francisco, Hands Off exhibition, Curated by Zahid Sardar, Veemgebouw
DDW Projects
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DDW & Bottle-up Foundation, Bottle-up, Klokgebouw 92
DDW & Bottle-up Foundation, Bottle-up, Klokgebouw
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DDW & Stichting DOEN, It's Your World exhibition, Klokgebouw
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DDW & Stichting DOEN, It's Your World exhibition, Klokgebouw
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now grown into the biggest design event in Northern Europe. But most impressive of all: it is now positioned as a leading international platform for talented designers with a Dutch design mentality, whether they have Dutch origins or not.'
- Benelux Magazine (KLM, British Airways, Air France, Swiss Air), September 2015 99
DDW Projects
'Dutch design has become more of a mindset than a locationbased style, or a particular group of designers and design aesthetics. It has acquired the permanent impact of a culture and mentality. The annual Dutch Design Week (DDW) is a worldwide leading design event in the city of Eindhoven. DDW presents every facet of the everevolving nature of Dutch design. What started out as a local one-day event in 1998, has
3D Concrete Printing – Merging Design and Production, 3D Printing: Beginners ABC, Additive World Masterclass: Design for Additive Manufacturing, AEC Hack, Age of Wonderland Finissage: Nomadic Food Tasting, Age of Wonderland: Co-designing infographics, Age of Wonderland: Culinary culture and tradition at the village Kasepuhan, Age of Wonderland: Drawing sessions imaginary tables: Dreams and Nightmares, Age of Wonderland: Feast of Food – Mapping images of TOI, Age of Wonderland: Food & nourishment life-cycle: Age of Wonderland, Age of Wonderland: Future Food Seminar, Age of Wonderland: Holy Rice Meal, Age of Wonderland: Re-designing/re-defining the plastic bottle, Age of Wonderland: Turning our traditional wasteful ways into worth for the future, Age of Wonderland: Smart and Green Recycling, Age of Wonderland: The lunar calendar system and farming practice, Age of Wonderland: The origin of rice from the story of Sulamjana, Age of Wonderland: The story of clay in the village of Chatiwangi (Indonesia), Age of Wonderland: TOI dinner hack – Bring Your Own Dinner, Age of Wonderland: What’s the name of that lake? – Under Mexico City, Bottle brick design, Brabantse Erfgoedprijs 2015, Change of state, Cheers@ Earth Alchemy Factory, Clay = Food?, Collaboration-S, College tour, CREATE OUT LOUD #1: DESIGNING ALTERNATIVES, CREATE OUT LOUD #2: REVERSED MENTORING, CREATE OUT LOUD #3: RESEARCH & SCIENCE, CREATE OUT LOUD #4: NURTURING COLLABORATIONS, CREATE OUT LOUD #5: HEALTHY URBAN LIVING, CREATE OUT LOUD #6: CREATIVE CODING & CRYPTO DESIGN, CREATE OUT LOUD #7: DESIGNING FUN, DDW goes Digital, De Staat van Eindhoven – Smart City ontmoet participatiemaatschappij, de Volkskrant Design Contest i.s.m. Pastoe and DDW, De zin of onzin van bescherming – IE-Debat + Speeddate, Debate Fair Trade and Design and Exhibition, Design Businessdag, Design festivals are laboratories for innovation, Design For Humanity, Design meets law: Sharing Ideas, Digital Learning Design, Do (Not) Play With Food and Relatives, DRIVE CIRCULAR ECONOMY, DRIVE CROSS-OVERS, Drivers 2015 - Driving Dutch Design, Dutch Design Awards Awards Show, Dutch Invertuals presents NO STATIC,Dynamic Fashion And Digital Print Show, Dystopian design: the limits of tomorrow, Earth Alchemy Factory, Earth Alchemy Factory: Last Day? Kogel door de Kerk, Earth Paint, Education Future Forum (E+FF), Erkenningen Goed Industrieel Ontwerp 2015, F.C.D.D.W.2015, Factory Tours, FATBERG’S 1st BIRTHDAY, FBA Bootcamp ‘Leer Ondernemen’, FBA Bootcamp ‘Virtual reality Strijp-S’, FBA Bootcamp ’Productontwerp voor slechtzienden’, Fileersessie, From ‘Privacy and Design’ to ‘Privacy by Design’, Grote Design KinderSymposium 2015, Hack The Neighbourhood, Hack The Neighbourhood: Public pitches of the hackathon results, High Tech meets Design – From customer needs to new products, Inside, Outside and In-Between, Interact. Uitwisseling tussen werk- plaatsen en onderwijsinstellingen, It's Your World TALKS, Karigar Talking Textiles, Kassiewijle: Final Salute, Kick-off Smart Cities, Kids Workshops: Kunst uit de natuur, Kubrickology: Short Talk, Label Me. Succes- en faalfactoren van designlabels, Lancering nieuwste Social labels, Learning from controversy ‘ Sustainability in Architecture’, Lecture ‘De Dikke Van Dale’, by Joost Grootens & Wim Daniëls, Liminal – Irish design at the threshold, London Calling Part 2 – The Reunion, Made in Knoal, Materials XL Future packaging concepts, ‘Meet the Designer’ Ondernemersontbijt DDW, Meet the Maker, MU Play&Learn: The Reversed Schoolbus, My First DDW TALKS, Natuur als inspiratiebron voor design, Nederlandse Erfgoed Manifestatie, New SaintsTalk, Now Future Talkshow #3, Old=In: Compost Pumpkin Soup, Old=In: Eindhoven in dialogue, Old=In: Historic afternoon, Old=In: Philips Design Bingo, Old=In: Theatre by residents, Old=In: Week market, Old=In: Workshop Design Thinking, Old=In: Workshop Grijze Koppen Orkest, Old=In: Workshop NewOld (historic heritage), Ontbijtsessies, Ontwerpen voor dementie, Opening OXI expositie, Pand 7090 – Vanbinsbergen Playstation, Pecha Kucha, Opening Playing Life exhibition, Press presentation Magazine Dynamic Design, Proeftuin Eindhoven – Medialabs als aanjager van vernieuwing, Re-Design-Me workshops | Fashion collective Painted brings Golden Joinery, Re-Design-Me workshops | Food + Fire + Film = Fun!, Re-Design-Me workshops | Gardening Mania!, Re-Design-Me workshops | Laughter Coaching, Re-DesignMe workshops | Massage by Madeleine, Re-Design-Me workshops | Massage by Zowie, Re-Design-Me workshops | Painted Series: Golden Joinery, Re-Design-Me workshops | Seminar by 365 Dagen Succesvol, Re-Design-Me workshops | Vipassana meditation Eindhoven, Re-Design-Me workshops | Yoga by de Yoga meisjes, Revealing the KP&T IM/e, Rezoning from school to school, Same place, New stuff @ Studio Jeroen Wand, Seminars by Philips Design Lectures, Short film on the Smart Cities initiative of the TU/e and VR demo, Sissy-Boy Design Auction, Smarthome Day, Space? Property? Public? Private? by dr. M. Gordon Brown, SPAM! talkshow Dutch Design Special, Sport & co | Collaborative design atelier, Superfast #2, Sustainer House Warming, The added value of polymer materials in designing consumer goods, The Civic City, Think Global, Dig Local, Tin Men And The Telephone, Top Business Event, Volkskrant Design Talkshow, VPRO dag: ontdek de wereld van morgen, We moeten eens koffie drinken ,What do you think? The White Building in words, What if we meet?, Yksi Expo & guests 100
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Events: publicity, network expansion and commissions Events
Dutch Design Week is an annual highlight for the creative industry. The work that the designers exhibit covers almost every area in society. Again, this year, this was fuel for debate and food for reflection: the programme boasted a great choice of lectures, seminars,
workshops and tours. Through exposing designers and their work to the media, industry and other sectors in the form of publicity, network expansion and commissions, Dutch Design Week helps them get ahead.
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Events
Dutch Design Awards, Awards Show, Effenaar
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Young Designer Award winner Teresa van Dongen, Awards Show, Effenaar
Events
Dutch Design Awards, Awards Show, Effenaar
Dutch Digital Agencies, DDW Goes Digital, ABN AMRO House
#DDWbloggers: Anki Wijnen (zilverblauw.nl), Lonneke Huijbregts (bubblemint.nl), Marlous Snijder (ohmarie.nl), Desiree Groenendal (vosgesparis.com), Patrick Kooiman (interiorator.com), Souraya Hassan (bintihomeblog.com)
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Tour with Rob van Gijzel, Mayor of Eindhoven
Three-day DDW press tour
CLICKNL | DESIGN, Drive Crossovers, Natlab
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‘What I was most struck by was the unbelievable openness and inclusive character of Dutch Design Week, There is close contact and lots of exchange between the designers and the public. I adore this. My idea is: “What if we design our future together?” It is not about the world of design anymore, but about the design of the world.’ - Koert van Mensvoort, Next Nature Network, ambassador DDW 2015
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Events
VPRO & DDW, Now Future Talkshow #3 including Koert van Mensvoort, Agi Haines, Erik Coelingh and Rachel Armstrong, ABN AMRO House
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‘I consider it a success if people are queuing to meet designers, asking them questions about the technologies and how they employ them, where their ideas came from, etc.’ - Camille Vilain, Biennale Internationale Design Saint-Etienne, October 2015
Driving Dutch Design (by ABN AMRO Bank, The Association of Dutch Designers BNO and DDW), Drivers 2015, ABN AMRO House, Klokgebouw
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Collegetour featuring Jurgen Bey and moderator Jeroen Junte, ABN AMRO House, Klokgebouw
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DDW, My First DDW TALKS by the VSBFonds, Prins Bernhard Cultuurfonds and Fonds 21, Design Innovation Space
MU Artspace, Create Out Loud, MU Artspace
DDW, It's Your World Talks, Klokgebouw
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ABN AMRO, VOLVO, Gemeente Eindhoven, Cultuurfonds Strijp-S, Eindhoven365, Stichting DOEN, VSBFonds, Prins Bernhard Cultuurfonds / Ahrend Fonds, Fonds 21, NTR Klokhuis, Baltan Laboratories, Hivos, Provincie Noord-Brabant, Eneco, Mansveld, Exposize, The Progress Factor, Design Academy Eindhoven, SintLucas, Technische Universiteit Eindhoven, Trudo, TaylorWessing, Suna Producties, Igepa, Maison van den Boer, Dezeen, FRAME, de Volkskrant, VPRO, Eigen Huis & Interieur, Bright, Archello, VICE, WeTransfer, Glamcult, RTL Lounge, Dutch Design Daily, Tent London, Hofman & Donker, Fabrique, Freshheads, Spielerei, Yorit Kluitman, Trotter.eu, Wilco Art Books, VDL, OddOne Directors Duo, Boudewijn Bollmann, Sjoerd Eickmans Fotografie, Double Dutch, Hoevenaars, EE Labels, PAZ Computerworks, Mackelijk, Flyerman, Urban Wheelz Center 114
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Dutch Design Week sponsors provide financial support, but also fulfil an intrinsic role. In this edition, ABN AMRO (main sponsor since 2011) organised business events and manifested itself as a Partner for the Future especially in the area of talent development. VOLVO, Eneco, Pastoe and de Volkskrant had various ‘design challenges’, inviting designers to
provide their vision on social issues and sketch scenarios for the future. Media partners like de Volkskrant and VPRO unfurled countless design competitions and activities during the week. And NTR Klokhuis showed the results of a biannual project in cooperation with the Design Academy Eindhoven and DDW.
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Sponsors and partners
Sponsors and partners: active with content
ABN AMRO Bikes, Ketelhuisplein
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ABN AMRO Hotspots, Curated by Van Eijk & Van der Lubbe, Ketelhuisplein 117
Volvo Design Ride
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VOLVO Design Collection: Experience in Motion, Klokgebouw
VOLVO Design Rides
Eneco, CoLab: Toon速 Design Challenge, Ketelhuisplein
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Eneco Smart Home Day, Seats2meet
‘Eindhoven is a lab of ideas, a testbed, there is partnership and cooperation.’ - Alex Milton, Irish Design Programme Director, October 2015
Sponsors and partners
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Provincie Noord-Brabant, Living Lab, Ketelhuisplein
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Sponsors and partners
Opening 'Iedereen aan tafel’ exhibition by DDW, NTR Klokhuis, Design Academy Eindhoven, Gemeente Eindhoven & Ontdekfabriek, City Hall
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VPRO, Portraits of the Dutch Design Awards nominees
VPRO, Virtual Reality PEEPSHOW, Ketelhuisplein
KANS OP DESIGN Geselecteerd door DDW
Win een designers schort, kom en bezem van Social Label Er ontstaat iets moois en bijzonders als makers –met afstand tot de arbeidsmarkt- samenwerken met ontwerpers. Het mooie en waardevolle product dat uit deze samenwerking voortkomt, heet Social Label. U kunt drie unieke designitems van Social Label winnen; namelijk SCHORT (i.s.m. textielontwerper Borre Akkersdijk), KOM (i.s.m. grafisch ontwerper Edwin Vollenbregh van Studio Boot) of een VEEG (i.s.m. ontwerper Dick van Hoff). Meedoen kan van 12 september tot en met 18 september. Ga voor deelname of meer informatie naar:
volkskrant.nl/inclusief
DDW winactie 220x280.indd 1
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DDW, Pastoe & de Volkskrant, Pastoe Design Contest
De Volkskrant, 'Kans op Design' competition & Design Talkshow featuring Richard Hutten, Kazerne
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DDW, Sponsor & Partner event, Veemgebouw
DDW & FRAME, Official DDW Shop, Klokgebouw
Eigen Huis & Interieur Top 10 Dutch Designers, Kazerne
Eigen Huis & Interieur, Eindhoven Special
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- Yuval Saar, Haaretz, October 2015 129
Sponsors and partners
‘Once again Dutch Design Week has proved that this is by far the most interesting and relevant design weeks around the globe. Although smaller than its counterparts around the world, and less commercial – The Dutch Design Week is unique in its emphasis on the relationship between design, society and community: Where else one can find designers who tackle topics such as immigration, refugees, prisoners, economy, happiness and the digital age - and at same time don’t forget to deal with “classic” design issues such as innovative thinking, aesthetics and execution.’
A Polaroid View, Afrikaboomnada, Afterpartees, Alix Perez x EPROM present Shades, BEA1991, Broke, Byron Bay, Charlie Cunningham, Crying Boys Café, CUT_, Dazzled Sticks, Demob Happy, Discos Horizontas, Douglas Firs, Elvis Perkins, Falco Benz, Fickle Friends, FunkinEven, Grim Tim, Hein Cooper, Hollis Brown, I Am Oak, Jameszoo, Jo Goes Hunting, K.Flay, K15, Klangstof, Kutmah, LoneLady, Midas, New Desert Blues, Nouveau Vélo, Nunki, OIJ, PAON, Pierre Kwenders, Rachel Sermanni, Rufus Wainwright, Ryley Walker, Seven Davis Jr., Sinkane, Son Mieux, St. Grandson, St. Tropez, STUFF., Sue the Night, Tears & Marble, The Brahms, The Great Communicators, The Homesick, The Mysterons, The Prettiots, Throes & The Shine, Two Gallants, Wooly Mammoths, Yakumo Orchestra, Yellowstraps, Young Marco, ZES. Locaties: Arcade, Café Altstadt, Café Wilhelmina, Effenaar, Ketelhuisplein, Muziekgebouw Eindhoven, Nul Zes, Stroomhuis, Tuchthuis, Van Abbemuseum 130
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Dutch Design Week, the Effenaar and booking agency Friendly Fire increased the festival feeling with the introduction of DDW Music. The programme – totalling 50 live performances in various locations around the city – included folk, garage, indie and electronica and was strikingly varied and cutting edge.
Highlights were the shows by Rufus Wainwright in the Muziekgebouw, OIJ at Nul Zes and (new too this year) The Closing Party in pop temple the Effenaar – the official closing party for Dutch Design Week, with performances from DJs/producers Kutmah and Zes, to name but a few.
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DDW Music
DDW Music: there’s music in it!
OIJ, Nul Zes
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CUT_, Nul Zes
OIJ, Nul Zes
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DDW Music stage, Ketelhuisplein
Sue The Night, Muziekgebouw
I Am Oak, Van Abbemuseum
Afterpartees, Café Altstadt
Afterpartees, Café Altstadt
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Rufus Wainwright, Muziekgebouw
Rachel Sermanni, Van Abbemuseum
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Designerfest, Dutch Design Toetje Award, Dutch Invertuals Party, Late Night Bingo Show, Opening Dutch Design Week, The Closing Party, What The If?! | The Official DDW Opening Party 136
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Dutch Design Week believes in the creativity and the problem-solving capacities of designers. To strengthen the atmosphere among all this innovation and inspiration, festivities took place all week. Often in the most unexpected places, into the small hours. More than anything, design is big
fun. Celebratory proof was the opening party by Biki90 and the Late Night Bingo in the Temporary Art Centre. But also the annual opening party at Dutch Invertuals and the Dutch Design Award for best desert in the Ketelhuis. Happily captured in photographs.
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Festivities
Festivities: long live design and the great atmosphere
DDW Music, The Closing Party, Effenaar
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3 1. Biki90, What The If?! | The Official DDW Opening Party, 2. Temporary Art Centre (TAC), Designers Fest, 3. Biki90, What The If?! | The Official DDW Opening Party
DDW Music, The Closing Party, Effenaar
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Festivities
SCM2, Dutch Design Toetje Award, Ketelhuis
Ongemotiveerd Kunstenaars Collectief (OKC), Late Night Bingo Show!, Temporary Art Centre (TAC)
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Dutch Invertuals, No Static party, NS Loods/studio Edhv
Opening DDW, ABN AMRO House 142
Biki90, What The If?! | The Official DDW Opening Party, Oude Rechtbank
Bright Day, Dutch Design Daily Live, 8 highlights of Dutch Design Awards, Future Series #3: Milan, Future Series #4: Design & Evolutie, Future Series #5 144
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DDW: before and after DDW: before and after
Every October Dutch Design Week shows that the world of tomorrow is being made today. Through drawing attention to the promising perspectives through the year, lectures and presentations took place in Amsterdam and Milan in 2015.
Media partner Bright presented the best of DDW during the fifth Bright Day. Once again this year there were three editions of the design talk show Future Series – with contributions from Jurgen Bey, Koert van Mensvoort and Ralph Nauta.
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Bright Day, the Best of DDW, Gashouders, Amsterdam, November 21, 2015
DDW, Future Series #3: Ralph Nauta, Milan, April 17, 2015
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Dutch Design Daily Live, 8 hightlights of Dutch Design Awards, Pakhuis de Zwijger Amsterdam, November 3, 2015
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Dutch Design Week, Future Series #5: Jurgen Bey, Pakhuis de Zwijger, Amsterdam, November 24, 2015
DDW, Future Series #3: Dutch Invertuals exhibition, Milan, April 17, 2015
Dutch Design Week, Future Series #4: Design & Evolutie with Koert van Mensvoort, Pakhuis de Zwijger, Amsterdam, June 30, 2015,
Dutch Design Week, Future Series #5: Jurgen Bey, Pakhuis de Zwijger, Amsterdam, November 24, 2015,
Dutch Design Week, Future Series #4: Design & Evolutie with Koert van Mensvoort, Pakhuis de Zwijger, Amsterdam, June 30, 2015,
Dutch Design Week, Future Series #5: Jurgen Bey, Pakhuis de Zwijger, Amsterdam, November 24, 2015
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- Robert Urquhart, Arts Thread 149
DDW: before and after
'Just to say thank you for my wonderful visit to DDW this year, you and the entire team were fantastic! Lots of love and good luck with the last few days of the festival!'
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Sponsors & Partners Sponsor
Public partners
Programme partners
Event partners
Educational partners
Media partners
Partners
Preferred suppliers
Hofman & Donker, Fabrique, Freshheads, Spielerei, Yorit Kluitman, Trotter.eu, Wilco Art Books, VDL, OddOne Directors Duo, Boudewijn Bollmann, Sjoerd Eickmans Fotografie, Double Dutch, Hoevenaars, EE Labels, PAZ Computerworks, Mackelijk, Flyerman, Urban Wheelz Center
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Sponsors & Partners
Main sponsor
Facts & Figures Visitors 2010: 150,000 2011: 180,000 2012: 200,000 2013: 250,000 2014: 260,000 2015: 275,000 Participants 2010: 1,800 2011: 1,800 2012: 2,000 2013: 2,200 2014: 2,400 2015: 2,500 Events 2010: 365 2011: 360 2012: 350 2013: 396 2014: 400 2015: 475 Locations 2010: 65 2011: 85 2012: 83 2013: 78 2014: 86 2015: 99 Press accreditations 2009: 90 2010: 225 2011: 293 2012: 350 2013: 450 2014: 600 2015: 750* * 3-day press tour Visitor profiles Origin Netherlands: 87% International: 13%
Age group 0-30: 45% 30-40: 11% 40-50: 15% 50-60: 16% 60+: 13% Transport VOLVO Design Rides: 37 taxis, 50,000 people, 17,000 journeys Rental Design Bikes: 1935 bicycles
Mediapartners Dezeen Frame De Volkskrant VPRO Eigen Huis & Interieur Bright Archello Vice Wetransfer Glamcult RTL Lounge Dutch Design Daily
Website Unique visitors 2015: 328,931 Unique visitors October 2015: 233,339 Page views 2015: 2,745,223 Average time on the
Media value national (gross) 2005: € 569,000 2006: € 453,246 2011: € 4,586,712 2012: € 6,300,000 2013: € 7,205,719
website: 6:45 min. Visitor origin: Netherlands (84%), Belgium (3%), Germany (2,5%), UK (1,2%), United States (1,2%), Russia (1,1%), France, Italy, Poland, Spain, China, Brazil, Taiwan, Switzerland, Ireland, South Korea, Canada, Japan, India, Ukraine.
2014: € 7,408,546 2015: € 8,475,202
Social media Facebook likes 2012: 6,698 2013: 13,058 2014: 22,788 2015: 30,795
Media categories (national) News and opinion: 71% Marketing, management and professional publications: 12% Lifestyle and urban: 4% Interior and home: 7% Art and design: 5% Other: 1% Radio and television (selection) AVROTROS, BNR Nieuwsradio, BrightTV, Deutsche Welle, EenVandaag, Kunstuur, NOS, NPO DOC, NTR | Het Klokhuis, Omroep Brabant, RadioNPO1, Radio Poland, RTL Lounge, RTL Z, Studio040, VPRO, VPRO Nooit Meer Slapen.
Twitter followers 2012: 7,000 2013: 11,500 2014: 15,600 2015: 20,200 Instagram followers 2015: 8,000 154
Newspapers (selection) Algemeen Dagblad, De Morgen, De Telegraaf, De Volkskrant, Financieel Dagblad, Het Parool, Metro, Nederlands Dagblad, New York Times, NRC Handelsblad, NRC Next, Trouw Regional Newspapers (selection) BN de Stem, Brabants Dagblad, Eindhovens Dagblad, Dagblad van het Noorden, De Gelderlander, Friesch Dagblad, Leeuwarder Courant Magazines (selection) Adformatie, De Architect, ArchitectuurNL, Casa Vogue Brasil, CODE Magazine, de Groene Amsterdammer, Dude Magazine, Eigen Huis & Interieur, Elle, Elle Decoration, Elsevier, Flair, Frame, Glamcult, Grazia, Holland Herald, Happinez, Harper’s Bazaar, Libelle, l'Officiel, Mest Magazine, MiLK Decoration Magazine, NCRV Gids, Reiz& Magazine, Residence, Textilia, Vanity Fair, Volkskrant Magazine, VPRO Gids, Vrij Nederland, vtwonen, Viva, VOGUE, Wallpaper, Quest. Online media (selection) 3voor12.nl, AD.nl, Adformatie.nl, Archello. com, dearchitect. nl, Architectenweb. nl, Artsthread.com, Blendbureaux.com,
BNdestem.nl, Bright.nl, Core77.com, thecreatorsproject.com (Vice), Damnmagazine.net, Designboom.com, Designmilk.com, Designindaba.com, Dezeen.com, Domusweb. it, Dutchdesigndaily.nl, Eindhovensdagblad.nl, Elle.nl, Elledecor.it, FD.nl, Fontanel.nl, Frameweb. com, Groene.nl, hpdetijd. nl, Iconeye.com, inhabitat. com, Interiorator.com, Interiordirectory.com, Linda. nl, marketingtribune.nl, Metropolism.com, NPOdoc. nl, nu.nl, nytimes.com, omroepbrabant.nl, Pastoe. com, Radio1.nl, rtlnieuws. nl, rtlz.nl, studio040.nl, Telegraaf.nl, Trendtablet. com, devolkskrant.nl, VPRO. nl, vtwonen.nl, Wallpaper. com, wallstreetjournal.com Print Posters MUPI: 520 Posters A0: 580 Posters A2: 1,500 Maps (individual): 130,000 Map Klokgebouw: 30,000 Bags: 1,800 Volunteers: 203 Hours: 4,531 40 kg tangerines 598 packed lunches More than 1,800 cups of coffee and tea 300 t-shirts 25 raincoat
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DDW Music 9 days 10 locations 59 acts Most popular concert: Afterpartees Wednesday, October 21 at Altstadt & Nouveau VĂŠlo Friday, October 23 at Tuchthuis. Most popular dance events: The Closing Party, Saturday, October 24 at Effenaar & K15, Young Marco and AfrikaBoomNada Friday, October 23 at Arcade Total visitors: 3,287 Visitors city program: 1,883
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Colophon Colophon
DDW wants to thank all: Ambassadors, visitors, participants, suppliers, locations, media partners, partners, sponsors and volunteers.
© Dutch Design Week, 2015 All rights reserved. Nothing from this publication may be multiplied, stored in a computerised databank and/or publicised in any form or any way, whether electronically, mechanically, by photocopy, recording or any other manner without prior written permission from the publisher. Compilation: Design:
Dutch Design Week, www.ddw.nl Johan Moorman, www.spielerei.nl & Yorit Kluitman, www.yoritkluitman.nl Editing: Hofman & Donker, www.hofmandonker.com Photography: Pim van Baarsen, Andre Bakker, Nina van Bart, Boudewijn Bollmann, Nick Bookelaar, Erik van der Burgt, Sjoerd Eickmans, Cleo Goossens, Job Jansweijer, Mikael Jay, Peter Kentie, Max Kneefel, Tommy Köhlbrugge, Marcel Krijgsman, Erik Luyten, Patrick Meis, Iris Rijskamp, Ralph Roelse, Patrick Spruytenburg, Milan Vermeulen and Jeroen van der Wielen. Cover photo: Nick Bookelaar Back cover photo: Max Kneefel Translation: Double Dutch, www.double-dutch.nl What if… campaign and design: Fabrique, www.fabrique.nl Print: Wilco Art Books, www.wilco-artbooks.nl Paper: Fluweel 100 grs, Condat Matt Périgord, Igepa, www.igepa.nl
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Index
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DDW art work, Fabrique & Johan Moorman (Spielerei)/Yorit Kluitman
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