External Relations Analysis February 2011

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External Relations Analysis

October 19, 2008

Recipient Name Address City, State, Zip Dear What’s Your Name,

February Edition, 2011. The rules of the game…let´s blast our playground*

Content: In this edition, you will able to find: a) b) c) d) e) f)

TOP Sellers of the month. ER Days in Costa Rica & Panama. The rules of the game: NEW Polices of CRM 2011. CRM overview & next improvements. Competitive Analysis update. Useful information.

Material Developed by: Dulce María Acosta Miranda Member Committee Vice President of External Relations AIESEC in Central America South | Costa Rica ‐ Panama


A) Top sellers of the month As part of the regional sales strategy, "everyone can sell" in this report are presented which have been important advances with regard to sales of products based on exchange or local products and also the NON exchange Products. External Relations Team invites everyone to join this strategy in greater depth and develop sales skills.

People who are leading by example. Carlos Escalante

Stefany Araya

Bernardo Matarrita

External Relations give to you the opportunity to develop your corporate potential. Join us!

LCVP ER U Lacit

Re raised with ROCHE in Costa Rica 1 TN Taker Flecha Roja

OC VP ER RC CR 2011

OCP SI & GROW TEC

First Sponsorship to the event RC CR 2011 (1,500 CHOCOLATES) CASgo Sponsorship

Sponsorships to the event

Silvia Jones Partnership with Clandestina

B) External Relations Days in Costa Rica & Panama. As a part of the Member Education Cycle developed in CAS, the External Relations days were a useful technique for deliver some specific training to the local External Relations giveCommittees. to you the opportunity to develop your corporate potential. Join

us!

The Days were special designed for the account managers focus on inspire them to create new products & generate more AIESEC experiences. General Objectives 1. Generate integration & motivation into the Regional Team. 2. Understand the Regional Direction & how each LC growths with the Regional strategies. 3. Provide right the tools & knowledge for ERs. You can check the OUTPUT of the Days clicking here.


C) The Rules of the Game: CRM Polices 2011 As part of CRM Management, the Regional Office is Externalthe Relations give to you the opportunity to develop your corporate potential. Join lunching new document about the CRM Polices us! 2011. The main changes are about how to ask for manage one account, the general rules of the communication with companies, local, national, regional & global accounts, etc. Please consider read them as a part of the responsibilities as an ER Member. If you have any comment or doubt please approach you LCVPER, or Dulce Acosta (dulce.acosta@aiesec.net).

You can find the document by clicking here.

D) Improvements to the CRM system The Regional office is putting so much effort to improve the CRM system, migrated them to another platform, and we are looking for ideas for improve. External give to or you thet opportunity to develop your corporate potential. Join So if youRelations want to suggest just share an idea, please let us know! us!


E) Competitive Analysis Twice a year AIESEC in CAS is running the Competitive Analysis in order to provide information External Relations give to you the opportunity to develop your corporate potential. Join for LCs to direct the sales operations. us!

But, what is a Competitive Analysis? Is an assessment of the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context through which to identify opportunities and threats. Now, the regional team is currently working on define the Hypothesis of the Analysis. Do you want to join us? Let us know! Contact Information: Silvia Jones silvia.jones_azofeifa@aiesec.net

F) Useful Information LC Assigned company During Relations this month, there were lot of movement External give to you thea opportunity to develop your corporate potential. MC 278 Join regarding to the assignment of the companies us! UTP 136 which are in CRM. UCR 124 As you can see in the chart, MC is leading the USMA 107 assigned companies mostly of them, the Regional TEC 65 OCs are responsible for that. ULA 33 TOTAL 743


Invitations to Corporative Cocktail in Costa Rica AIESEC in CAS holds its annual Corporative Cocktail every year in Costa Rica, bringing together the stakeholders of AIESEC for an evening of networking, fun and celebration of excellence and success. Corporative Cocktail is set to bring more than 70 young AIESEC members from Costa Rica & Panamå, corporate and non-corporate partners, alumni and AIESEC interns together. Please don´t forget invite your stakeholders to this amazing event.

Thank you! Let us improve with this monthly report! If you have any comment, input or doubt, please write to: dulce.acosta@aiesec.net Next report MARCH 2011.


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