February 13, 2008

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Duke looks to beat the Turtle by

Gabe Starosta THE CHRONICLE

Getting their piece of the pie Departments look forcreative ways to cash in on S4OM Duke Endowment gift by

Jared Mueller

THE CHRONICLE

Jan. 9, 2008, will go down as a pivotal date in the history of faculty recruiting at Duke. Five weeks ago today, the Duke Endowment announced a gift of $4O million toward the creation of 30 new undergraduate-oriented professorships during the next five years. The donation has altered the recruitment landscape at the University, encouraging departments to develop innovative program proposals or reorient growth plans toward undergraduate education in the hopes of landing one of the new professorships. “How do I get a piece of this?”

Carla Antonaccio’s secondfloor Allen Building office sits only a few hundred feet down the hall from the suites of Provost Peter Lange and President Richard Brodhead. Despite her geographical proximity to power, the chair of classical studies said her department will still have to develop a highly customized proposal if it hopes to land a Duke

Endowment professorship.

“Any chair will look at what a donor, a program, an initiative is trying to do. We’ll try to tailor our proposal to their interests,” Antonaccio said. “You have to be politically savvy, you have to say ‘How do I get a piece of this?’” She added thatsince the Department of Classical Studies “does not have people banging down the doors for our major,” the department leadership might craft a proposal to draw in more majors or bridge fields of study, Lange said the primary criteria for evaluating proposals for the new professorships will be whether they will make a “special contribution” to the

Just 17 days ago, the Blue Devils traveled to College Park, Md. as the ACC’s untested leaders, while Maryland came in as a bubble team that had just claimed its biggest win of the year—a defeat of then-No. 2 North Carolina in Chapel Hill. Wednesday night, the two teams meet in Cameron Indoor Stadium at 7 p.m. under quite different circumstances. Since No. 2 Duke’s 93-84 win Jan. 27, the Blue Devils have knocked off four straight conference opponents by double digits, including the rival Tar Heels. The Terrapins (16-8, 6-3 in the ACC) have also won four straight and positioned themselves nicely for a late-season run and a berth into the NCAA Tournament field. “We played them not too long ago, but teams get better and more confident after a couple of games, so I feel like they are a lot more confident in the way they are playing,” sophomore Lance Thomas said. “We can’t think they are going to play like they played last time or that they are going to come in here with a losing mindset just because they

SYLVIA QU/CHRONICLE FILE PHOTO

Duke, led by slashers Gerald Henderson (above) and senior captain DeMarcus Nelson, SEE M. BBALL ON PAGE 10

looks to attack the basket tonight against Maryland in Cameron IndoorStadium.

Businesses seek ‘greater good’ Triangle is a center for corporate responsibility trend by

Burt’s Bees is trying to save honeybees from decimation, provide “green” housing for Durham and teach its employees to promote “The Greater Good.” The Durham-based maker of lip balm and personal care products is also trying to make a profit. The company is part of an emerging trend of corporate social responsibility and social entrepreneurship in the business world—and one with particularly strong presence in the Triangle. Students interested in business said they had noticed the shift. “That trend has gained a lot ofground recently,” juniorChase Lancaster said. “Instead of focusing on

undergraduate experience.

“I would imagine that Trinity [College of Arts and Sciwould get two-thirds of the professorships, but that’s not a hard and fast number,” he added. Dean of the Faculty of Arts and Sciences George McLendon noted that the professorships created by the Duke Endowment gift may be directed to SEE GIFT ON PAGE 5

Will Robinson THE CHRONICLE

Communityoutreach is one of the elements ofBurt's Bees'"The Greater Good"philosophy, which emphasizes corporate social responsibility.

SEE SOCIAL ON PAGE

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