2022 Annual Report

Founded in 1998, the Downtown Center Business Improvement District (DCBID) has been a catalyst in Downtown Los Angeles’ transformation into a vibrant 24/7 destination. A coalition of more than 2,000 property owners in the Downtown Center, the DCBID members are united in their commitment to enhancing the quality of life in the Downtown Center, a now bustling commercial and residential hub in the heart of the city which includes Bunker Hill, the Financial District, and the Jewelry District. From 24/7 safe and clean operations to a range of economic development initiatives, marketing programs, and community events, the DCBID helps a vibrant community of business leaders, retailers, artists, and residents reach its full potential.

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BUNKER HILL

DEAR DOWNTOWN STAKEHOLDER

Downtown Los Angeles began 2022 amidst California’s biggest COVID outbreak and ended it with much of the market – and more importantly the community – well on the way to recovery. Despite lingering pandemic effects – ranging from significantly reduced office occupancy to troubling public safety considerations – residential occupancy had surpassed pre-pandemic highs at 94%, hotel occupancy was near its 2019 levels, and overall visitation was hovering around the 10 million visits per month mark it had maintained prior to 2020. Throughout the year, with unwavering focus, the Downtown Center Business Improvement District (DCBID) provided core services – from security and maintenance to marketing and economic development – to keep the district safe, clean, and vibrant as it reemerged from almost three years of crisis. The BID’s services have helped Downtown Center property owners recover and revitalize through several difficult periods over the almost 25 years of the organization’s existence, and this time will be no exception.

Our Safe & Clean team maintained their steadfast commitment to the highest standards of sanitation and security across the 65-block District, 24/7, focusing on increased and enhanced cleaning initiatives and patrols to make the city sidewalks welcoming and secure for those who live, work, play, and visit in DTLA. In 2022, they responded to over 12,214 calls for service, and removed over 110,336 bags of trash and over 73,342 instances of graffiti. Our Homeless Outreach teams also continued their tireless and critical work and were instrumental in connecting unhoused individuals to housing and other much needed services.

Our Marketing team’s efforts also rallied around the community’s needs through our signature events like DTLA Halloween Festival for Kids, major campaigns for the Super Bowl, summertime, and the holidays, as well

as innovative new programs like mobile check-in trails and scavenger hunts. We supported local businesses – both newcomers launching in Downtown and old favorites reopening – through our promotional channels, our Local Business Alliance and Marketing Roundtable groups, and a variety of activation initiatives. We continued to expand and improve our industry-leading website, email, and social media channels to engage the local community and promote DTLA as a prime destination for visiting, shopping, working, and living. Throughout 2022, the Economic Development team helped shape the narrative and reality of DTLA, leveraging its position as the leading source of information about the Downtown market though our traditional reports and research in addition to pioneering strategies like our virtual tour platform and augmented reality program. Our attraction and promotion initiatives targeted investors, developers, and prospective commercial and residential tenants through our robust communication channels and public relations efforts, which generated extensive and positive media coverage in the local and national press.

As 2022 drew to a close, the DTLA community and much of the Downtown market was thankfully moving beyond the COVID crisis, and despite the challenges we continue to face, Downtown LA remains vital in its own right, and of great importance to the Los Angeles region – not only as its primary core of commercial activity and most significant job base, but also as a vibrant local community of over 90,000 residents; a dynamic global center of arts, culture and entertainment; and the essential hub of its mass transit system.

As we move forward to recovery and revitalization, we thank you, our property owners, for your continued commitment to our District and DTLA.

Dan Cote Chairperson, DCBID Board of Directors

Suzanne Holley President & CEO, DCBID

VISITATION INSIGHTS

DTLA AVERAGE MONTHLY VISITS

Although COVID affected communities across the region, DTLA was uniquely impacted by stay-at-home orders. As people remained in their residential communities, trips to DTLA dropped dramatically. 2021 saw significant gains overall but was slowed by the Delta and Omicron variants. With the growth trend continuing in 2022, visits to DTLA are now near pre-pandemic levels.

2022 saw meaningful gains in terms of workplace visitation, with the average number of visits per month in Q4 up by over 15% compared to Q4 2021.

QUARTERLY TRACKING STATS

RESIDENTIAL

The residential market has rebounded strongly after a substantial decline during the pandemic, with current rents and occupancy levels exceeding pre-pandemic record highs due to growing demand and a relative pause in new deliveries.

OFFICE

Vacancy continued to rise and rents declined slightly as uncertainty about return-towork continued to dampen leasing activity across Southern California.

RETAIL

Retail rents and vacancy have remained remarkably stable through the pandemic, indicating that interest in urban locations like Downtown LA remains strong among most national retail chains.

HOTEL

Although occupancy and RevPAR remain below pre-pandemic levels, both have made significant gains in 2022 and are now only 8% below where they were in 2019.

DTLA MARKET OVERVIEW: COMMERCIAL

SIGNIFICANT OFFICE LEASES 2022

2.2M

square feet office space leased in 2022

OFFICE VACANCY & RENT TRENDS 2001-2022

12.9% $24.84

DTLA MARKET OVERVIEW: COMMERCIAL

DCBID SIGNIFICANT COMMERCIAL SALES 2022

FOOD AND BEVERAGE OPENINGS

Asterid

Bar Clara

Basil and Cheese Café

Bike Shed Moto Co.

Bond Collective

Bossa Nova Brazilian Cuisine

Café Basque

Civil Coffee

El Patron Cantina

Frank Coffee

Gusto Green

Guzzu Bento-ya

Gyu-Kaku Japanese BBQ

Hansei

Hearts & Flame

KEY DTLA RETAIL & HOTEL STATISTICS

900K

Square feet of retail space under construction

Jollibee

La Conde

Mandolin Taverna

Marlou DTLA

Millet Crepe

Nakara

Native Son

Pine & Crane

Pizzeria Bianco

Polanco DTLA

Rosemary Grill

San Laurel

Sawa

Smoke City Char Bar

Te Isshoku

White Elephant

2 , 250

New hotel rooms under construction

Marlou DTLA

Inka Wasi Peruvian

Asterid

Operations

Keeping the District Safe and Clean

The Downtown Center Business Improvement District (DCBID) takes pride in ensuring that the District remains vibrant through the provision of safe and clean streets. To achieve this, the Safety and Clean Teams are committed to providing supplementary services to those who live, work, play, and visit the 65-block District on a daily, 24hour basis. In 2022, the Teams were able to address 89,813 District issues, including responding to 12,214 calls for service. Additionally, the PATH Outreach team, which is specifically trained for this purpose, was able to assist those experiencing homelessness and connect 62 individuals with housing services.

n OPERATIONS OVERVIEW SAFETY

The members of our Safety Team are contracted employees of Allied Universal Services and have undergone various training programs, including enhanced customer service and assisting those in need, among others. They act as an extension of local law enforcement and city entities by providing additional surveillance and information-gathering.

CLEAN

To ensure the cleanliness of sidewalks and public areas in the District, we have a dedicated Clean Team. These team members are contracted through Chrysalis, a non-profit organization that provides transitional employment opportunities to individuals who were previously unhoused or economically disadvantaged. By working with Chrysalis, we aim to support these individuals as they regain their footing and build a more stable future.

BID A.C.T.I.O.N.

Shortly after the DCBID was formed in 1998, we developed the BID A.C.T.I.O.N. (Ambassador Community Training for Intervention, Wellness, Outreach & Networking) program to better engage and provide services to individuals experiencing homelessness in the Downtown Center neighborhood. In 2015, we expanded this program by partnering with PATH (People Assisting the Homeless), an organization with more than 35 years of experience in helping homeless individuals find a path towards stable housing. Through this collaboration, we strive to make a positive impact on the lives of those in need in our community. 12, 214

KEY OPERATIONS STATISTICS

89, 813

Calls for service

District issues addressed

2 , 222

Homeless services provided

In 2022, the DCBID Safety Team strategically increased its visibility and deployment to best support the continued return of office workers and visitors to the District. The goals were to act as a deterrent for illegal activity, quickly respond to individuals and properties in need, and promptly report maintenance-related issues. The team continued to patrol the District, ensuring that the area remains safe and clean for everyone who lives, works, and plays in the neighborhood.

n DISTRICT SAFETY

In response to changing pedestrian activity throughout the year, the DCBID Safety Team deployments were continually adjusted to enhance public safety by providing higher visibility - both in vehicles and on foot. Additionally, the DCBID designed new signage that was posted on trash cans throughout the District featuring the 24-hour Safety Hotline number in a larger, easily readable font. The DCBID purchased 15 new electric bikes to help our safety team more effectively navigate hills and increase patrols throughout the District. Also, in partnership with CD14, LAPD, and the City Attorney’s Office, we presented safety awareness meetings for residents and office workers in multiple locations throughout the District.

n SAFETY TRAINING

The DCBID contracts for safety services through Allied Universal Services (AUS) who provides up-to-date training to the Safety Team. In 2022, this included COVID-19 safety measures, scenario-based exercises, E-Bike safety, CPR/First Aid, and Fentanyl awareness. Additionally, all our Safety Team members are trained in the Management of Aggressive Behavior (MOAB). This 16-hour course specifically trains our team in how to respond to aggressive behavior using de-escalation techniques to effect peaceful resolutions.

CLEAN

In 2022, the DCBID Clean Team continued to address various maintenance issues throughout the District, focusing on trash removal, pressure washing, tree trimming, and graffiti removal. As more office workers returned to work, the need for additional cleaning services also increased. To help address this need, a second mobile pressure washing club car was purchased, making it easier and safer to clean hard-to-reach spots throughout the District. Additionally, the DCBID leased a MadVac LS175 drivable street sweeper that is able to clean the curb line within the new bike lanes.

n THE NEW MADVAC LS175

The DCBID Clean Team upped their street sweeping game with the addition of the Macvac LS175 street sweeper. Increased cleanliness has always been a priority for our stakeholders and this new addition to the fleet is here to meet that need. With the addition and expansion of bike lanes within the Downtown Center, curb line sweeping has become increasingly important to ensure that lanes are clean and safe for commuters. The Madvac easily navigates these narrow lanes and supplements the Clean Team’s people-powered street sweeping operation.

n PRESSURE WASHING

To handle the increase in pedestrian traffic, the Clean Team carried out significant pressure washing efforts, resulting in 181,820 sidewalk cleanups in 2022. To ensure that all parts of the District were covered, a second pressure washing club car was added to the Clean Team’s vehicle fleet. This specialized club car comes equipped with a 100-gallon water tank that can spray a powerful 4000 PSI stream of water, making it capable of cleaning a variety of surfaces and helping to respond to a consistently high level of calls for washdowns from the community. The addition of this club car, coupled with expanding water capacity on the power washing trucks, and adding power washing equipment to the cleaners’ carts, has allowed the DCBID to be able to consistently increase its cleaning efforts every month.

KEY CLEAN TEAM STATISTICS

110, 336 Bags of trash removed

73, 342

Graffiti clean ups

181, 820

Sidewalk wash-downs

n TREE TRIMMING

Tree trimming is essential to managing overgrown trees that may block streetlights or grow into the sides of buildings and improves the cleanliness of the sidewalks below. In 2022, the DCBID trimmed 153 trees in the District. Since the DCBID began providing this service in 2014, over 1,600 trees have been trimmed within the Downtown Center.

n GRAFFITI CLEANUP

Property and business owners in the District continue to face the challenge of graffiti. To address this issue, the Clean Team removed 73,342 instances of graffiti and stickers on buildings, fixtures and light poles throughout the District.

n TRASH CANS

Twenty-five new waste receptacles were purchased and placed throughout the District. In an effort to improve District cleanliness and promote recycling, decals were placed on the top rim of selected trash receptacles identifying an easily accessible area where recyclables could be placed.

KEY PATH PARTNERSHIP STATISTICS

2 , 222 Services provided 62 Individuals connected to housing services

n DCBID OUTREACH

The BID A.C.T.I.O.N. (Ambassador Community Training for Intervention, Wellness, Outreach & Networking) program was developed in 2000 to provide the skills and tools necessary for DCBID personnel to engage and provide services to the homeless. In 2015, the program was expanded through a contract with PATH (People Assisting the Homeless). For over 35 years, PATH has been helping the homeless throughout California “find a path home” by providing permanent supportive housing, case management, medical and mental healthcare, employment training, and other services to help individuals maintain their homes. Since 2013, PATH has connected more than 16,000 people to permanent housing. The DCBID contracts with PATH to provide two full-time mobile outreach teams to connect those experiencing homelessness within the District to a variety of services—ranging from giving clothing, blankets, and transportation, to accessing medical services, rehabilitation programs, and temporary and permanent shelter. The DCBID has dedicated nearly $3 million on homeless outreach since 2000 and budgets over $250,000 a year for these services.

n CHRYSALIS PARTNERSHIP

416 New individuals contacted

968 Contacts made

For over 20 years, the DCBID has contracted with Chrysalis to staff the DCBID’s Clean Team. The contract relationship between the DCBID and Chrysalis provides approximately 36 ongoing transitional employment positions. These positions provide valuable work experience which helps to remove barriers to permanent employment for individuals who have recently overcome life challenges, like incarceration, homelessness, or drug addiction. Since its formation in 1998, the DCBID has invested approximately $22 million with Chrysalis Enterprises which has provided approximately 2,400 Chrysalis clients with transitional employment opportunities with the DCBID. Those clients have worked more than one million hours, and 70% of those who transition to permanent employment remain employed after six months.

TEAM MEMBERS OF THE YEAR

Leonard has been with the DCBID since November 2021. He currently works as a Bike Patrol Officer on the early morning shift. Since he joined the Safety Team, he has been eager to learn every aspect of the job and has proven to be an exceptional communicator.

Since joining the DCBID in March 2021, Willie has been a huge asset for the morning maintenance team. He has great attention to detail and is very willing to train new workers, offering helpful cleaning tips and tricks. He is committed to keeping Downtown clean.

Jesus has been with the Safety Team since June 2021 and has excelled at his role. His continued growth and willingness to learn every part of the job has made Jesus a fantastic mentor for incoming trainees. He has shown an ability to take initiative within a group setting.

Carlton joined the Clean Team in May 2021 and was promoted in 2022 to a maintenance vehicle driver due to his exemplary work performance. Carlton has brought his enthusiastic attitude and strong work ethic to every position he has filled with the DCBID.

Daniel has been with the Safety Team since March 2022. He has proven himself to be reliable and professional with his coworkers and citizens, extending a helping hand whenever needed. Daniel has recently taken the opportunity to mentor incoming employees.

Elijah joined the Clean Team in August 2022. Elijah’s strong work ethic has made him an invaluable asset to our team. His passion for our district transcends maintenance as he promotes positive energy. His insatiable desire to provide optimal service to the community is inspiring.

Cruz joined the DCBID as a dispatcher in September of 2021 and has shown great dedication since day one. He exhibits many qualities that are essential to daily operations and maintains a calm demeanor when dealing with both routine calls and high-priority incidents.

From the first moment that Nikkita Jordan joined the DCBID Clean Team as a sweeper in October 2022, her positive attitude was an inspiration to those around her. She is always prepared to work and approaches her day with a sense of responsibility and urgency.

Each quarter, the DCBID recognizes Safety and Clean Team members who have gone above and beyond the call of duty.

Jesus Rendon , Safety Team

Daniel Ayon , Safety Team

Cruz Diaz , Safety Team

Willie Montoya , Clean Team

Carlton Miller, Clean Team

Elijah Gonzalez , Clean Team

Nikkita Jordan , Clean Team

Leonard McCaffrey, Safety Team

Economic Development

Supporting Recovery & Revitalization

While 2022 began amid a major COVID outbreak, by year’s end, much of the Downtown market was well on the way to recovery with the residential, hospitality, and retail sectors at or near pre-pandemic levels. The office sector, however, continued to struggle, with uncertainty about how lower occupancy levels and fewer daytime workers might impact DTLA’s overall vitality. Downtowners also continued to have concerns about public realm conditions and public safety.

In response to these challenges, the Economic Development team developed innovative strategies for attraction and promotion: expanding our award-winning DTLA Virtual tour program to include consumer- and hospitality-focused tours; and launching our new DTLA Augmented platform to attract visitors, showcase our major cultural institutions, and activate our public spaces.

The team also continued to build on our position as the leading source of information about DTLA: we continued to publish our quarterly market reports throughout the year; updated our industry-specific reports; and produced our first annual DTLA Outlook & Insights “state of Downtown” report, which included our signature survey of Downtown residents, workers, and visitors.

We promoted these and other DCBID research and reports through our social media channels, our monthly newsletter: “DTLA Business News & Insights,” and our public relations efforts which helped generate positive media coverage in publications ranging from The Wall Street Journal to the Los Angeles Times.

To better serve our local businesses, we merged our newly established Local Business Alliance with our long-standing Marketing Roundtable.

Despite the challenges we continue to face, Downtown remains vital to the LA region - not only as its primary core of commercial activity and most significant job base, but also as a vibrant local community of over 90,000 residents; a dynamic global center of arts, culture, and entertainment; and the critical hub of its regional mass transit system. Maintaining that vitality continues to be the economic development team’s core mission.

Regional Connector station: Grand Av Arts/Bunker Hill

ATTRACTION & PROMOTION

n DTLA VIRTUAL

The DCBID’s award-winning DTLA Virtual tour platform provides the BID – as well as real estate brokers, developers, prospective tenants, and visitors – with a cutting-edge tool to showcase and explore DTLA nationally and globally. In 2022, we added three new curated tours: “OFFICE,” which is a companion to our DTLA Works report; “STAY,” which focuses on hospitality; and “PLAY,” which showcases arts & culture, dining, and entertainment. We also continue to expand our integration of DTLA Virtual with other BID marketing and economic development content and communications, programs, promotions, and events.

ATTRACTION & PROMOTION

n DTLA AUGMENTED

In October, the DCBID launched Grand Ave Augmented, a pioneering augmented reality (AR) experience in conjunction with the annual Grand Ave Arts All Access event. The program was designed to: attract visitors; activate Grand Avenue; showcase its major cultural institutions, properties, public spaces, and businesses; support local artists; and promote DTLA as a place of innovation and creativity.

The program included over 40 AR activations featuring the work of more than 25 artists and creators and the participation of two dozen stakeholder partners. On opening day, 500 people downloaded the app and generated over 5,000 views of the activations. The project also garnered over 100,000 impressions on our digital and social media channels.

RESEARCH & REPORTS

DOWNTOWN LA MARKET REPORT

n INDUSTRY REPORTS

The DCBID creates and maintains industry-specific reports – including those for the office, retail, and arts & culture sectors – that provide investors, brokers, other professionals, and businesses with a deeper understanding of the Downtown LA market. In 2022, we published updated and redesigned issues of our office and retail reports.

n DTLA 2022 OUTLOOK & INSIGHTS

n QUARTERLY MARKET REPORTS

Each quarter we produced and published our Downtown LA Market Report – including key market stats, development updates, and visitation data. The reports and related interviews received coverage in a variety of media outlets including the Los Angeles Times, Los Angeles Business Journal, LA Downtown News, Urbanize, Commercial Observer, Bisnow, and Connect CRE. The reports were also promoted on our website, newsletters, and social media channels.

Building on the DCBID’s signature biennial Survey of Downtown Residents, Workers, and Visitors, we produced DTLA 2022: Outlook & Insights – our first annual “state of Downtown” report, incorporating demographic and economic data, consumer behavioral trends, market analysis, location and visitation data, and information from our proprietary targeted survey to provide a comprehensive and detailed picture of Downtown LA as a market and a community.

PROGRAMS & SERVICES

n STREETLIGHT BANNERS & STOREFRONT BILLBOARDS

The DCBID’s streetlight banner program is designed to beautify and promote the District, with the theme of DTLA: Today Meets Tomorrow. In 2022, we had a total of 77 banners displayed in key locations around the District. Our Storefront Billboards program is meant to enhance the streetscape and showcase available retail spaces with window displays publicizing the best of DTLA and DCBID programs.

n OUTREACH, RECRUITMENT & CONSULTING SERVICES

To promote Downtown’s economic vitality, the DCBID supports investment and development, and works to attract and promote businesses, by providing information, insights, and general assistance to a wide range of companies and individuals, including:

• Residential, Office, Retail, and Hospitality Investors and Developers

• Prospective Office, Retail, and Residential Tenants

• Existing Retailers, Restauranteurs, and Service Providers

• Cultural, Educational, and Non-Profit Institutions

• Commercial and Residential Real Estate Brokers

Marketing

Fostering Community and Supporting Businesses

Downtown LA is a diverse community of businesses, workers, visitors, and residents who are still greatly impacted by the aftermath of the pandemic. Our marketing efforts rallied around using our email, social media, and digital marketing channels to engage the local community and support District businesses with strategic programs, campaigns, and events.

To that end, we launched two mobile check-in trails: DTLA Food Hall Favorites and DTLA Coffee Trail, which encouraged participants to check into local businesses on the trail to earn prizes, and two seasonal scavenger hunts: DTLA Summer Adventure and DTLA Holiday Adventure, with 30-40 fun and festive challenges around Downtown Center with a combined 800 participants. We also produced marketing campaigns for the Super Bowl, Summer and the Holidays, and continued our return to in-person events with the perennial favorite DTLA Halloween Festival for Kids and the addition of a series of Holiday Ice Skating events at Pershing Square.

Our website, DowntownLA.com, continued to exceed prepandemic traffic with over 657,800 website users – up by 93.4% compared to 2019. The website continues to be a valuable resource to learn about exploring, living, and working in DTLA. On our social media platforms (Facebook, Instagram, Twitter, and LinkedIn), we had over 7.1 million impressions and video became our best performing content with over 435,280 video views (up 317% from 2021). We launched our presence on TikTok in September 2022 to increase our reach and to target new audiences. With 36 TikToks posted, we had over 41,000 video views and 4,000 engagements. Our email series, “This Week in DTLA," amplifies all that is happening Downtown including an adventure of the week, happy hours, upcoming events, and highlights on businesses.

SOCIAL MEDIA FOLLOWERS

44,754 Facebook

72,781 Instagram

40,072 Twitter

1,274 LinkedIn

2,716 TikTok

CAMPAIGNS

n DTLA Food Hall Favorites

This mobile pass highlighted the best dishes from vendors in food halls in the Downtown Center. From April through August, people could sign-up for the DTLA Food Hall Favorites pass and see a list of vendors from Grand Central Market, Halo, TASTE at FIGat7th, and St. Vincent Court. Each vendor showcased a favorite dish and people checked in to each vendor. For prizes, people won stickers, tote bags, and gift cards based on their number of check-ins. In total, we had 539 signups and 696 check-ins.

n DTLA Coffee Trail

This mobile pass highlights the coffee shops within the Downtown Center. When someone visits a coffee shop, they can check-in on the mobile pass, which uses GPS technology to ensure a visitor is at the location. After 5 check-ins, a person wins a $10 gift card to a DTLA coffee shop. To date, we have had 463 sign-ups and 479 check-ins.

n DTLA Holiday Adventure

The DCBID launched its 2nd annual DTLA Holiday Adventure with over 40 fun and festive challenges to complete around Downtown Center, like taking a photo in front of the holiday lights at THE BLOC or viewing AR activations in Pershing Square. The Holiday Adventure attracted 248 participants who completed over 3,700 challenges.

n DTLA Summer Adventure

Following the success of the DTLA Holiday Adventure in 2021, the DCBID launched its first DTLA Summer Adventure with 30 fun and summery challenges such as taking a photo by a pool and sharing their favorite summer beverage. The Summer Adventure attracted 561 participants who completed over 3,400 challenges.

CAMPAIGNS

n Game Day in DTLA

2022 kicked off with the Super Bowl and DCBID launched a Game Day in DTLA campaign to welcome visitors and drive traffic to District businesses. The campaign included: deployment of our Downtown Guides in strategic locations with Super Bowl-branded hats and buttons; a landing page highlighting businesses, events, and a “Your Tab is on Us” giveaway; and a paid ad, social media, and email campaign.

n DTLA for the Summer

After a hiatus in 2020 and 2021, the DTLA for the Summer campaign resumed this year with the goal of driving traffic into Downtown and generating positive messaging through our promotional programs. This campaign included: a dedicated landing page; DTLA Summer Adventure scavenger hunt; and a DTLA Summer Photo Contest. Paid advertising included Instagram, Facebook, LA Downtown News, and Los Angeles Magazine - all of which garnered over 1.5 million impressions.

n DTLA for the Holidays

Our annual DTLA for the Holidays campaign launched in November with the goal of driving traffic into Downtown during the holidays. Our dedicated campaign page promoted retail, events, and dining for the holidays, in addition to our DTLA Holiday Adventure scavenger hunt and our partnership with Holiday Ice Pershing Square. Advertising ran on Instagram, Facebook, LA Downtown News, and Los Angeles Magazine totaling nearly 950,000 impressions.

EVENTS

n Halloween

The 15th Annual DTLA Kids Halloween Festival returned to FIDM Grand Hope Park with over 1,000 attendees. This year’s event featured all new trick-or-treat doors for kids, beloved character meetand-greets, live puppet and magic shows, and candy, hot dogs, and snacks for all eventgoers. Several families expressed their gratitude for providing a safe space for kids to experience Halloween in DTLA, and we want to extend a special thank you to our longtime event partner FIDM.

n Other Events

Throughout the year, the DCBID supported and collaborated with various events, such as the YMCA Stair Climb Block Party, Best New Restaurants at Halo, Music at the FIGat7th Farmers Market, Whiskey Festival DTLA at THE BLOC, National Night Out, and co-hosted quarterly blood drives at THE BLOC in partnership with the American Red Cross. We also partnered with Holiday Ice Rink Pershing Square, offering DJ nights every Wednesday and at the three lunchtime skates for office workers.

n Worker Appreciation Lunch Break Skate

The DCBID hosted an office worker skate at Pershing Square Holiday Ice Rink throughout the month of December, welcoming over 450 attendees over the course of three sessions. 83% of attendees rated the experience a 5 out of 5 with 67% reporting that the Lunch Break Skate was part of their decision to work in DTLA that day – compared to just 14% that work in the office daily. As a result of our first successful office worker event, we recognize the importance of continuing to create opportunities that encourage workers to return to offices in DTLA.

COMMUNICATIONS

n NEWSLETTERS

Quarterly District News

The DCBID published and mailed four quarterly newsletters to all property owners within the District. The District News newsletters provided information on DCBID programs, events, and Operations statistics to keep our stakeholders informed.

This Week in DTLA Email Newsletters

2022 was the first full year of sending out “This Week in DTLA” every week, having transitioned from “This Month in DTLA.” The weekly newsletter highlights new businesses, events, seasonal marketing campaigns, and exclusive specials. To date, over 194 in-district businesses have been featured. The emails are sent to over 28,000 subscribers weekly and had an average 34% open rate in 2022.

n MEDIA COVERAGE – KEEPING DTLA IN THE NEWS

DCBID programs and initiatives resulted in 171 media placements (a 90% increase from 2020) garnering 651 million impressions valued at $15.78 million. Our PR efforts resulted in story generation, as seen by articles such as Despite pandemic, DTLA showing ‘remarkable growth’ report says that was produced as a result of pitching our Economic Development reports, and shaping a positive narrative about DTLA, as seen through articles such as Downtown Los Angeles ready to welcome workers back to the office that provided positive messaging around DTLA’s readiness to welcome office workers back. The DCBID is continuously a leading source of information as demonstrated by publications quoting our market reports including Bloomberg, Los Angeles Business Journal, Bisnow, and the Los Angeles Times.

n DOWNTOWN GUIDES

As residents, workers, and visitors kept returning to Downtown, our Downtown Guides were prepared to receive them warmly. The Downtown Guides play a crucial role in establishing a supportive community in our District for businesses and individuals. Additionally, the Guides extended further assistance for various DCBID and partner events throughout the year. In terms of safer streets, the Guides act as an additional set of eyes and ears for our Safety Team.

KEY MARKETING STATISTICS

1.27 Million

Website page views

657, 826

Website users

35 , 302

Email subscribers

34.6%

Email open rate

REVENUES & EXPENSES

2023 GOALS

As we emerge from the pandemic, our goals - to provide a safe, clean, and vibrant District - do not change but our efforts are evolving to respond to continually changing conditions.

OPERATIONS

• Continue to provide exemplary safety and cleaning services to keep our District safe and healthy.

• Through our various partnerships, address the unique challenges facing individuals experiencing homelessness in our District.

• Strengthen community engagement with DCBID stakeholders, residents, and visitors as workers continue to return and foot traffic increases.

ECONOMIC DEVELOPMENT

• Leverage our position as the leading source of information about Downtown to support and promote District properties, businesses, and organizations.

• Use inventive strategies and new technologies to promote DTLA as a place of innovation and creativity.

• Shape the narrative about and perception of DTLA.

MARKETING

• Drive traffic to Downtown LA through innovative campaigns and promotions.

• Amplify community engagement through events, activations and partnerships.

• Grow our audiences through authentic and cutting-edge content that shapes the perceptions of Downtown LA.

BOARD OF DIRECTORS

EXECUTIVE OFFICERS

Dan Cote, Chair

The Bloc

Robert Cushman, Past Chair

Brookfield Properties

Cari Wolk, Secretary

Athena Parking, Inc.

Sauli Danpour, Treasurer

Xyvest Holdings, Inc.

Suzanne Holley, President & CEO Downtown Center BID

BOARD MEMBERS

Nejdeh Avedian Los Angeles United Investment Co.

Joy Brathwaite

MOCA

Barbara Bundy

FIDM

William Dacunto Silverstein Properties

Adam Daneshgar Langdon Street Capital

Evan Grobecker

CommonWealth Partners

DCBID STAFF

Suzanne Holley

President & CEO

Nick Griffin

Executive Director

Michael Ashkenasi

Senior Director, Administration & Policy

Kevin Begovich

Art Director

Jorge Castro

DirectorofOperations

Maria Elena Hewett

Program & Communications Manager

Eric Grossman

Equity Residential

Simon Ha

Steinberg Hart

Robert Hanasab

Robhana Group, Inc.

Niles Harris

InterContinental Los Angeles Downtown

Jeff Herrera

Rising Realty Partners

Bonny Kirin-Perez Westin Bonaventure

Stacy Lieberman

Library Foundation of Los Angeles

Joan McLane USC Institute of Urology

Stuart Morkun

Mitsui Fudosan America, Inc.

Carol Pfannkuche

YMCA of Greater Los Angeles

Mark Spector

Onni Group

Michael Wilson Related Companies

Jeffrey Yamashiroya Manulife Investment

ALTERNATES

Travis Addison

CommonWealth Partners

Alex Arroyo

Related Properties

Andrew Daneshgar

Langdon Street Capital

Sandra Dickson

Manulife Investment

Meredith King

MOCA

Kira Perez

Rising Realty Partners

Susan Perlas

Silverstein Properties

Peklar Pilavjian

Los Angeles United Investment Co.

Brittny Sovich

The Bloc

Peter Zen

The Westin Bonaventure Hotel and Suites

Johnna Hughes

SeniorContentMarketingSpecialist

Gerald Pierce

MaintenanceSuperintendent

Elan Shore

DirectorofEconomicDevelopment

Kevin Thomas Executive Assistant

Bree von Faith VP of Marketing & Communications

600 Wilshire Blvd., Suite 870 Los Angeles, CA 90017

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