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ATTRACTION & PROMOTION
from 2022 Annual Report
n DTLA AUGMENTED
In October, the DCBID launched Grand Ave Augmented, a pioneering augmented reality (AR) experience in conjunction with the annual Grand Ave Arts All Access event. The program was designed to: attract visitors; activate Grand Avenue; showcase its major cultural institutions, properties, public spaces, and businesses; support local artists; and promote DTLA as a place of innovation and creativity.

The program included over 40 AR activations featuring the work of more than 25 artists and creators and the participation of two dozen stakeholder partners. On opening day, 500 people downloaded the app and generated over 5,000 views of the activations. The project also garnered over 100,000 impressions on our digital and social media channels.
