LIGHTING DESIGN
Pelé Soccer Times Square Project Commissioner Carlton Architecture Creator Lilker Lighting Group
In bustling Times Square, New York, NY, cinema history has been preserved and transformed as an inviting retail sports store. Dark became light as designers navigated stringent landmark requirements, turning restriction into opportunity.
Team David Cyr, LC, MIES, IALD Suzie Lee, IES, Associate IALD
New life is breathed into this historic-landmarked theatre interior in the heart of Times Square, transformed from a dimly lit movie palace to a vibrant sports retail experience. The fan experience begins as shoppers enter a stadium tunnel, are led through a hall where namesake sports memorabilia fill displays where posters once announced coming attractions, and emerge onto center field. While AstroTurf and goalposts have replaced seating for moviegoers, spectators still line tiered stands to catch the big show on a sports Jumbotron above a stage once home to the silver screen.
New York Design Awards 2020
105
