DONATE BLOOD
SWEETER SLEEP
MARKETING MOVES FOR HEALERS
HARMONY IN EVERY HOME
TABLEOF CONTENTS
THE VISION
Leaders can choose healthy pathways for leading longer
LETTER FROM THE EDITOR
Improving our wellness game.
DONATE BLOOD, SAVE LIVES
From coma to consultant, turning confusion into campaigns.
SWEETER DREAMING REQUIRED
Data to steer better dreams and sweeter days.
Optimistic marketers guiding medical professionals online. AN INDUSTRY CAN CHANGE
REMARKABLE RESOURCES
Instagram directory
THEVISION
LONGEVITY FOR LEADERS AND CONSUMERS!
In Financial Joy I talk about 3 types of sales professionals; the snail, the ostrich, and the seagull. Two of these are all about speed. We get to choose our speed. Some days we need to slow down, listen to our body, and rest. Some seasons we must examine our health and well-
being more carefully than our checklist of all the things in business. Keeping a balance is tricky yet I truly believe health is needed before wealth. We need our leaders ready for the long road. The longer their careers, the better the community benefits.
LETTERFROMTHE LETTERFROMTHE EDITOR EDITOR
Marketers strive to improve our wellness game.
Years ago I held a meetup called “Design Discussions: Designing for Doctors.” It was attended by 2 friends and it basically fell flat. I’ve always thought the change within difficult health care systems might come from the ‘pissed-off mommy blogger’ and those willing to do the work of making sense of the REAL information patients are craving.
I’m grateful to feature a sales a marketing professional that is working specifically to help
wellness professionals, nutritionists, chiropractors, and others who need to grow their practice just like any small business online.
Seeing patients 1-1 is different than empowering thousands of people to embrace their wellness strategy online.
Marcelle Allen
Editor-in-Chief
Nicole Lanni is my featured remarkable leader this month! Her career continues to give back to patients who are struggling to make sense of their bodies. Her journey from coma to consultant brings fresh eyes to the field. With a love for art and becoming a Nutritionist, Functional Bloodwork Specialist, and Certified Health Coach; Nicole is dedicated to improving how we approach wellness.
My own medical challenges over th last 3 years still have me in physica therapy and looking for a naturopat I’m committed to feeling great in m body again.
Nicole and I are in a marketing mastermind together and every tim she speaks up, I listen. I always wan to help with what type of visuals these healers can be using.
I also relate to Nicole in the sense that she’s evolving. She’s taking on select clients while building training programs for these health professionals. She’s helping the consumer, and the providers. I love that! Having insight on both slides is a blessing!
A variety of Nicole’s solutions:
• Cellular Health Assessments
• Functional Bloodwork Assessments
• Wellness Workshops/Webinars
• Hypnotherapy Sessions
• NLP Sessions
• Individual Health Coaching
• Vision Board Classes
Feel good-first marketing!
In many business masterminds it’s encouraged to focus on “revenue producing activities” and lately I’ve noticed the importance of revenue producing moods.
When we are “off” in our body or our brain feels foggy, we don’t perform the same. In my recovery from surgery I’ve noticed a major shift in confidence and general feeling.
Nicole’s website is called “Feeling Groovy Consulting.” That highvibe, joyful dancing, grateful and giddy energy completely makes a difference in business if you ask me.
Sometimes we don’t need to “grind,” we just need to relax and feel good.., maybe even groovy!
Could you imagine waking up after 4 months in a coma?
If I were to visualize this with the Cash Creator I created in Financial Joy, it might look like this from my perspective in her story. No data to reference. No activity taken. No hugs.
(I’m sure there were financial elements, they just aren’t something I need access to for this visual)
Whether people lose consciousness for a few moments or months, it prevents our ability to live out our calling.
In Nicole’s case, it was from mold in her home!? How wild is that? Things that aren’t on the radar in a lot of homes and health conversations.
Recently in my extended family there has been a medical disaster. My second cousin survived an awful head on car collision and is now facing months of physical therapy and a changed world.
There was a huge call for folks to donate blood. If you’ve never been on the receiving end, it may not seem important but when it’s people you love, you start to shout from the rooftops!!! Not all items on our to-do list can help save lives. This is a simple action almost anyone can do! Can you schedule time to donate blood this Spring? Please do!
Also, buy an inspirational shirt to show your support! It’s so sweet seeing how her community is helping.
Leadership and Sleep
IaskedNicolewithALLthehealththingswecoulddo,whatarethekey patternsweshouldreallytrack?Oneofheranswershadtodowithsleep. It’sduringthis“restanddigest”partofourdaythatourbodygets recover.Therearesomanybenefitstosleepingwell:
Increasedalertnessandenergylevels
Improvedathleticperformance
Reducedriskofchronicdiseases
Moodregulation
Cognitivefunction
Brainhealth
Weightmanagement
Hormonalbalance
Immunefunction
Tissuerepair
Theothertopitemstobetterlisten toyourbodyarearoundwater intake,diet,howourbowl movementsare,sleepand movementphysically.
*Pleaseconsultwithyourmedicalteam oraprofessional,thisisintendedto encourageawareness,andnotas medicaladvice.
Ironicallythesame monthIinterviewed Nicole,Ihad downloadedanapp calledWell-factory.It providesanewglimpse intosleephabits. Italsoprovidesprompts onhowtoimprove sleepperformanceand injustafewdaysI’ve beenabletoseesubtle shifts,likenotwaking upat2am!
Creativitycan happenatall hoursofthe night!
Inafastmovingworldofonline marketing,nightowlsarecommon! Workinglatetofinishaproject, rewatchingapowerfulwebinar,making editstoaproposalorcampaign,etc.
Boundariesbecomereallyimportant whenwecouldconnectwithpeople 24/7online.Forme,theleveragethat comeswithvideoshouldbeableto createenoughvaluewhilestillmaking roomforourpreciousshut-eye.
Don’tforgettoupdateyoursocial mediapolicywithtimesofavailability!It doesn’thavetobeuntil2am.
An industry An industry can change! can change!
Dive into recent wellness Dive into recent wellness interviews and videos with interviews and
videos with
Nicole Lanni! Nicole Lanni!
YoucanlearnmorefromNicoleandher collaboratorsbelow! Ifthereisaplaybutton,youcanclick throughtoopenupandlisten!
WHO DO YOU REALLY NEED TO CALL ON YOUR WELLNESS TEAM?
Nicoleiselevatingthevoices ofthoseinthemedical professionwithhercoaching andcollaborativeapproachto writingbookstoelevate wisdomfromherclients.I’m soinspiredbywhatshe’s doneandcan’twait toseewhatelseshebrings tothemarketplace.
Myownhealthjourneyhas shiftedfromone‘doctor’to severalspecialistswhocan guidemeandI’msurethere aremoreinthefuture.
Idesignedthislittle phoneandBroccoliBabe toinspireyoutobuild yourteamnow.Learn moreaboutwellness,now!
Getcreativewithyourwellness journeysothatyoucanget clear!
It’s not fair to It’s not fair to expect one expect one person person to fix decades of to fix decades of poor choices! poor choices!
If you market to stressed out individuals, consider these types of visuals!
You can organize your videos into categories on YouTube, they call it a video playlist. These are great for the search engines. You don’t have to make the video to leverage it in a playlist. Easily viewable content for consumer, often used in a blog post or sales process.
INFOGRAPHICS
Graphics designed to showcase information. These can be pricey to create and curating the right information takes time. Price range $300-1500. Be sure to blog about your infographic and pin it to Pinterest to maximize view-ability.
ANATOGRAMS
Turn those complex topics into a simple graphic with 3-9 descriptors. You feature one topic, person, or place, and add text to highlight the elements. This is easy to consume content for visual leaners but may take more time to develop. Show the most important parts of a subject with bite sized and eye-catching.
Examples: The anatomy of your ideal client, favorite community, or interesting topic.
INSTRUCTOGRAPHICS
A term Marcelle coined years ago after seeing a special type of content on Pinterest. These are instructions in a tall graphic that can be pinned to Pinterest. One cohesive graphic that specifically showcases the creators expertise with multiple photos and steps. These must be easy to follow and understood without speaking with them. These demonstrates expertise, industry leadership, and these trendy designs help others achieve a specific result.
Improve your Improve yourperformance performance
InmyhealthjourneyovertheyearsI’ve realizedIneedtobeabetterchampion ofmyownhealthychoices.
Nicolesharedaheartbreakingstoryofa friendwhowasdiagnosedwithcancer. Shewasn’tgivenanutritionistora therapist!Wewereshockedaboutthis. Lookingback,Iwasn’tofferedeither ofthoseaftertwoofmyabdominal surgeries.
Typically,Ihelpmyclientsorganizeand optimizetheirbodyofwork.Lately,I’ve beenorganizingandcreatingmy wellnessplan.
Inasense,sometimeswehavetothink strategicallytomotivateourown changesinbehavior.Wemustget curious.Wemustlearnnewwaysof cooking,planning,moving,sleeping, andbuildingstrength.
PeoplelaughwhenIshowthemmykey fornetprofit.Fruitsandveggies!?It’sa sillywayofrecallingthefruitsofour labor.Sometimesweneedtomarketto ourselves.Weneedlittlereminders.We needlittlewaystocelebrateprogress.
ThemoreIgetinthehabitof cookingfreshwholesomefoodvs heatingsomethingup,I’mstretching acreativemuscle.Cookingisalot likeart.Youtakesomethingsimple andwithafewnewtacticsyouturn itintosomethingdelicious.Youlayer inflavorsandcreatescentsandfeel textures.Itcanbealovely experience.Playispowerful.
Weweren’talltaughtthesameway toapproachakitchenoramarketing campaignandIthinkthemorewe shareourwins,thebetterwe’llall do.Makebeautifulanddelicious itemsforyourcommunity! Beinspiredbythevisualcomposition ofrecipeswhencreatingyourown marketingmaterials.
Developing Digital You takes a lot of stamina and physical ability. When we reflect on our performance, it helps us see a character at a point in time.
Data art looks back at the choices we made in our prior month, year, or decade. Sometimes our choices are limited based on how well we’re feeling. If we’re not comfortable in our body, how will we present to customers?
Often it’s our sales skills that need sharpened, and sometimes it’s our wellness routines and healthy behaviors.
The Revenue Ringlet
Connect
Help others bend time!
Not all art needs to be sold, sometimes it can steer us to achieve something great.
If you’ve ever struggled with the concerns on the right, data art may be just the thing you’ve been looking for!
If you have questions or ideas on how to make this publication more valuable, reach out.
Stay well, Marcelle
Under producing Brilliantly boring Too wordy! Righteous anger
Scrollingismorefun withafriend!
Askabuddythesecuriosityquestions andseeifyoucanmakeagreat connectionorreferral.
Check them out and hone your conversational resourcefulness.
All Instagram usernames are clickable or you can use the search feature. Click through to learn about these business resources in our community. Network away! Interview each other. Have some fun with data art discussions.
Behind every username is a wealth of information and sometimes it takes some digging to truly get to where we need to go.
DirectoryofRemarkableResources
Want your kids to be strong with a healthy self-esteem?
@activemillcreek
Is your voicemail full?
@answeringservicecare
How has your husband's pornography addiction affected your self confidence?
@bethbrunkcoaching
Tired of drawing your eyebrows on and taking too long to get ready?
@carefree_beautypmu
Do you need custom embroidered swag?
@custommadebyjulie
Have you considered moving to the Pacific Northwest?
@denisepetersonrealtor
Ready to organize and optimize your body of work and leave your legacy behind?
@dreamosity
If you had to list your home in 30 days, would you be ready?
@Elisa_ Hawkinson
Need to strengthen your pelvic floor and feel better in your body?
@empowered_physicaltherapy
Are you ready to be professionally trained in sales?
@eric.lofholm
Get included in our Remarkable Resources Directory
Only $100 for 12 months.
Would you like to be exceptional at connecting?
@exceptionalconnections
Ready to ignite your visibility with publicity?
@Fireralker PR
Do you know the steps to get your home ready to SELL?
@genevievejonesproperties
Craving fitness encouragement and zoom accountability?
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Need advice about money matters during a divorce?
@karenkoenig
Want to develop your mix of humor and be more confident on stage?
@laftechnw
Ready to invest in Mill Creek?
@mill creek guy
Ready to grow your business connections in Mill Creek?
@millcreekchamber
Hopeful for a safe place to move forward with others who will understand?
@modernwidowsclub
Want to volunteer, become a vendor, or simply join us to enjoy the Mukilteo Lighting Festival?
@MukFest Want to trust yourself more?
@natashaventer ic
Ready for some grief resources?
@OfficialGriefWarrior
Are you ready to love your property and help them linger longer with outdoor lights that delight?
@OLPNorthSound
Would you like to build a sales team and earn referrals?
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What does it look like to overcome trauma?
@RebootRecovery
Want to live a happy life?
@rosannastritzel
Ready to show up visually in your brand?
@silverkeysmedia
Wanttovisitthebestself-carecenter inRenton?
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What are the popular choices for living situations after 62?
@teresa barthol managing broker
Want the best most effective massage of your life?
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Reflect carefully
Twice a month we review our marketing efforts together, discuss leverage points, and examine results.
Advance enthusiastically
Leverage your sphere of influence in new ways, collaborate creatively, share intentionally and enjoy expanding.
Your data, your medium
Know the data behind your dreams for the week, month, and each quarter. Be able to connect the dots and gain new insights.
