Dreamer 2 Creator Business Magazine Issue 10

Page 40

PODCASTING:

A POWERFUL BUSINESS TOOL

Photo Credit: Hilary Gauld Camilleri

start a podcast platform to share other’s vulnerable stories. I felt the more we could share our difficult stories; we could begin to normalize the things we do not typically want to talk about in society. I was inspired to share stories of people who had overcome their circumstances and were dedicated to sharing how they used their lessons to pay it forward to others. So, I committed to messy action and just started. Looking back, there are many things I would do differently. Yet, I am grateful for the learning experience and the incredible people podcasting brought into my life. In 2017, my podcast, Own Your Choices Own Your Life, was created, and we have recorded well into 260 episodes streaming all over the world. In 2021, I launched my second podcast as a co-host called, Every Body Holds a Story. I believe it is a powerful tool that everyone can add to their business.

Here are four tips for using a podcast as a business tool.

1

Have you ever dreamed of starting a podcast? In this period of rapid growth for online businesses, many entrepreneurs are joining the podcasting industry to grow their businesses. Podcasting is a powerful form of communication and an excellent opportunity to share your message and network with other entrepreneurs. Four years ago, I had a vision of starting a podcast. Honestly, I did not have a clue where to start. I was in the process of finalizing and launching my book, “When She Stopped Asking Why,” and I felt called to

It starts with branding. What is your business about? What solutions or results does it provide for others, and how can your messaging be clear and unique to your business. I decided on the title, Own Your Choices Own Your Life because the words ownership and choice literally changed my life and completely describe my journey. Think of your podcast as an umbrella and make sure it encompasses all potential aspects of your business. Branding is also essential when you are looking for guests for your podcast. Have people fill out a google form, look up potential guests and make sure their message and delivery are on-brand for your show. Every single episode represents the branding for your business.

DRE A ME R 2 C RE A T O R B USI N ESS M A GAZ I N E

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