6 TIPS
IN PRICING YOUR NICHE
3 Low Cost
Ways to Maximize your Visibility
A MATCH MADE IN HEAVEN
FINDING THE PERFECT SUPPLIERS TO BUILD A PROFITABLE, MEANINGFUL BUSINESS
your why! Understanding & Implementing with Daniel Lewis
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EDITORIAL K A R E N M. LOWE Executive Editor F R A N C IN E GREY Creative Editor K I M BLEY LOWE-B EN N ETT Editor N I C O LE LOWE Editor
16 L e a rn in g O n M y E n tre pre n e u ria l Jo u r n ey : UND ERSTA ND ING & D EL I V ERI NG VA L U E
By Nwamaka Agbakoba
36 4 Ste ps to R e a c h mo re c lie n ts u sin g P INTEREST By Sa ra h Wo e hle ke
44
TABLE OF CONTENTS
RESO URC ES
Page 6 5 TIPS TO DIVERSIFY YOUR BUSINESS AND SERVICES By Tamika Messam
Page 8
12 TH E M ENU FOR K EEP I NG YO UR
A MATCH MADE IN HEAVEN Finding The Perfect Suppliers To Build A Profitable, Meaningful Business By Michelle Fentiman
BUSINES S A R E L EVANT SUC C ESS by Dwight Boswell
Page 34
3 L OW C O ST WAYS TO M A XI M I Z E YO U R V I SIB I L ITY By Laura Connor
30
Page 44
W H AT IT TAK ES TO
A G uid e To C r e a tin g Yo u r
HAVE IT ALL
F I NANC IAL P RO JE CT I O N
By By Karen Lowe
Christen Irwin
40 6 TIPS IN PR ICIN G YO U R NI C H E By Deanna Johnson
editor’s note T
his issue’s featured article has me thinking about purpose and what stops us. Do we really need more motivation? Every other social media post is how to believe in yourself and get what you want, how not to settle, so why are we still struggling? Do you even know why you chose entrepreneurship? Have you indeed identified the problem you are trying to solve? Is the question actually about the customer? Or is the issue about you wanting more money? Is the problem being solved, enough to keep you motivated?
I asked each entrepreneur I interview, “what prevented you from giving up?” The answer is always the same, “I could not.” There was a myriad of reasons, but they focused on the small wins and the possibility of more. What separates those entrepreneurs from the ones who do not progress? I am currently in a position where I am tempted to choose between two dreams. I am contemplating Photo Credit: JANELLE CHIOMA a dilemma, completing my degree or continue with the magazine. I have chosen to not register for school YET, and do nothing but the norm for the magazine. That is my equivalent of not deciding for as long as possible. I have been struggling with this decision for months now, but the truth is, I cannot quit either. I have already invested three years in my degree, lots of money and time I cannot get back and like the entrepreneurs I interview, this magazine is an excellent product, it would be a waste to stop now. It is bizarre, but for me, it is quite hard to quit, and no, it is not a matter of pride. It is just really, really difficult to walk away! I have many questions and still no answer on the subject of not pursuing one’s dreams because of adversity. In this issue, you will find a few tips by those entrepreneurs who did not give up, on how to put one foot in front of the other and keep going. Practical things to do that will hopefully lighten the journey for other entrepreneurs.
Stay Motivated!
KAREN M. LOWE Executive Editor
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Copyright 2019 Dreamer 2 Creator Business Magazine. ISSN 2562-5330 (Print) ISSN 2562-5349 (Online) All rights reserved. No parts of this publication may be copied, reprinted, displayed, edited or distributed without the written consent of Epigram Consulting Services Inc. Dreamer 2 Creator Business Magazine is a Canadian Magazine, published and distributed by Epigram Consulting Services, located in Brampton, Ontario, Canada.
BUSINESS: THE ULTIMATE ADVENTURE
resources Project management is something we all do in our
believe meet my needs as a micro-entrepreneur and
business, but we think of project management as an
the free versions are perfect.
activity for a large company. As micro-entrepreneurs
further research to find what best suits the needs of
who work from home or small offices, we rely on
your business.
You may need to do
others in other locations (or the office) to help us. Treating each task as a project will help you to keep
Four project management tools you may find useful:
on top of tasks. There are several project management
Asana (asana.com) provides templates to help with
tools which are very useful and will be beneficial as
creating projects and milestones, including business
you scale up.
plan and content calendar templates. You may view tasks as a list or as a calendar.
Here is the primary way it works. A photographer
Cost levels: Start at $10.99usd per user per month.
might use multiple second shooters over several jobs, outsourced videographer, someone who helps
Wrike (https://wrike.com) offers excellent customer
with marketing, an accountant, suppliers and an
service. Once I signed up, I received an email asking
apprentice. There are also the tasks you are working
if I wanted to set up a phone meetup to help with
on that affect everyone else’s responsibilities. That is a
anything. Once your free trial is completed, you are
lot to memorize and track. Remember, you are a small
given a choice to upgrade, if you do not, you are
business entrepreneur. The project management tool
automatically bumped to the free version.
allows you to input responsibilities for individual tasks
Cost levels: Start at $9.80usd per user per month.
based on each job, assign a person to each task, as well as assign timelines and reminders. By using the email
ClickUP (clickup.com) gives 100mb of storage for
address of each person, everyone will get reminders,
a free account. They offer templates which include
and you will be able to see, at a glance, where everyone
content calendar and templates specific to some
is with their tasks.
One of the positives of project
industries. Templates may seem excessive depending
management tools for Dreamer 2 Creator Business
on your industry, but they include lists and calendar
Magazine is that everyone knows in advance when the
views.
magazine MUST go to print and deadlines to make it
Cost levels: Start at $6.53cad per user per month
happen.
(annual plan) or $11.75cad per user per month (monthly plan).
Each tool listed below offers a free option with fewer capabilities than the paid version. The number of
Basecamp (basecamp.com) has a free version that
teams and projects allowed varies based on price and
offers three projects, which must be created by the
the project management tool chosen. The list is not
account owner, with 20 users and 1GB storage.
exhaustive. The four listed here are based on what I
Cost levels: Start at $99usd per month per team.
DRE A ME R 2 C R EA T O R B USI N ESS M A G A Z I N E
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