PUTTING TOGETHER THE
PUTTING PURPOSE IN SWATCHES & STROKES PSYCHOLOGY OF DESIGN
PUZZLE PIECES OF A WEBSITE HOW TO CREATE A
TIMELESS VISUAL BRAND 7 TIPS TO DESIGN YOUR WEBSITE FOR CONVERSION VS. TRAFFIC
aligning design with your audience & your personality with Noel Cunningham
ISSUE 10 $8.95 CAN www.dreamer2creatormag.ca
CONTACT US DREAMER 2 CREATOR BUSINESS MAGAZINE
20 Noel Cunningham:
P:
(647) 955 3567
E: articles@dreamer2creatormag.ca W:
AN UNCONVENTIONAL PATH TO ENTREPRENEURSHIP
www.dreamer2creatormag.ca
—
EDITORIAL K A R E N M. LOWE Executive Editor F R A N C I N E GREY Creative Editor K I M BL EY LOWE-B EN N ETT Editor N I C O L E LOWE Editor
6 HOW TO CREATE A TIMELESS VISUAL BRAND FOR YOUR BUSINESS by Svetlana Tryaskina
14 FINDING YOUR ‘AH-HA’ DESIGN MOMENT by Luma Qusus Awad
44
RESOURCES
TABLE OF CONTENTS Page 10 PUTTING PURPOSE IN SWATCHES & STROKES Psychology of Design
34
by Abigail Regucera & Candice Rozario
PHOTOGRAPHY & BRAND YOU
Page 16
by Michelle Elliot
PUZZLE PIECES OF A WEBSITE by Rachel Panasiuk
38
Page 30 7 TIPS TO DESIGN YOUR WEBSITE FOR CONVERSION VS. TRAFFIC
5 TIPS FOR WRITING ENGAGING BLOG CONTENT
by Carli Parkinson
by Michelle Joseph
Page 42
40 PODCASTING: a Powerful Business Tool by Marsha Vanwynsberghe
UNDERSTANDING WEBSITE TRAFFIC & MAKING THE MOST OF IT by Karen M. Lowe
editor’s note T
his month’s theme is design, and I am the least creative person I know (yes, you heard me correctly), so I am excited about this issue. First, how can a non-creative be the publisher of a magazine? I asked myself that very question when the idea for the magazine initially came to me. As a reminder, the magazine was a follow-on project from a book I wrote called From Dreamer to Creator: Reframing Deterrents in our Path. The book can be ordered on amazon. ca, .com, and any other country Amazon is accessible .
😊
It is not always simple to find the resources you lack, but in my case, I was able to partner with a very talented graphic designer, Francine Grey. I start with a template, then Francine does a lot of the heavy lifting. I do not always know the look and feel I want, but she is able to guide me to make it happen. The cover design for Issue 8 was impossible for me and took a lot of time and effort for her, but she gave me the most gorgeous cover ever. As the photos were all taken by different photographers, she needed to change shades and sometimes objects in the pictures to make them connect as one. Why the details? We sometimes discount ourselves or quit before we begin, when we lack skillset or expertise. But there are always ways to get what you want with the right strategy, people and resources. We may not realize it, but our business always has design at the front end of a startup, an area with which many of us struggle. Unfortunately, it is instrumental in getting our business noticed and so cannot be avoided. My experience shows that your weakness does not define you. How you navigate that perceived weakness is what sets us apart from other micro-entrepreneurs. Read each article in this issue to supplement your perceived weakness and strengthen your gifting if you are a creative. Stay Motivated!
KAR E N M . L O W E Executive Editor
- ISSUE -
10 DESIGN HTTPS://WWW.DREAMER2CREATORMAG.CA ISSUU.COM/DREAMER2CREATORMAG mail@dreamer2creatormag.ca
Copyright 2019 Dreamer 2 Creator Business Magazine.
ISSN 2562-5330 (Print) ISSN 2562-5349 (Online)
All rights reserved. No parts of this publication may be copied, reprinted, displayed, edited or distributed without the written consent of Dreamer 2 Creator Magazine Inc. Dreamer 2 Creator Business Magazine is a Canadian Magazine, published and distributed by Dreamer 2 Creator Magazine Inc, located in Brampton, Ontario, Canada.
BUSINESS: THE ULTIMATE ADVENTURE
resources Email Marketing is currently seen as a big booster in
MailerLite
converting traffic from your website to sales. Email
Free for up to 1000 contacts with 12,000 emails being sent per
marketing is used to connect with current and potential
month. The next price level is $10US/month.
customers, giving updates and educational information,
Includes automation, landing pages and reports. Built-in
giveaways and more. Keep in mind that there are rules
photo editing, drag and drop editor and mobile-friendly email
around sending emails, and you need to gain permission
newsletters, making it easier to create on newsletter then
to send; it is the law! One way to receive permission from
translate to mobile-friendly. Also include tools to grow your
persons is for them to sign up through your website or social
business, such as landing pages and pop-up subscription
media pages. Many businesses offer incentives in exchange
forms.
for signing up for email marketing. It is best to use an email
https://www.mailerlite.com/
marketing platform to schedule and send emails, which may not be free. If you are starting your business, you may not
Sender
have the money to pay for certain services. If you have been
This offers 2,500 unique subscribers sending 15,000
in business for a while, you may have to prioritize where
emails per month and all features included. The
cash is spent. You may want to try out a product or service
next price up is $45US/month.
before paying, or your operation is not yet large enough to
Autoresponders and transactional emails. Drag and
handle the cost of email marketing. Here are a few email
drop templates. Landing pages are not yet available.
marketing websites you can use. They are chosen because
https://www.sender.net/
they have a free option or are relatively inexpensive and are the most popular on the market. Which is the best option
ZoHo is more than an email marketing platform.
depends on the user and the needs of the user. As usual, the
It is a collaboration space that includes email
list below is not exhaustive, just a starting point.
marketing. Email marketing has a forever free option with
Your Website Host
2,000 contacts sending 12,000 emails per month. The next
More than likely, your website hosting plan comes with a free
level up is $1US/month, billed yearly. Include free email
or add-on email marketing plan. Your web host usually has
hosting, landing page, and drag and drop option. It also
templates to choose from, so start there.
includes A/B testing, web store tracking & reports. https://www.zoho.com/
For additional options, read on. Mail Chimp
Notes
Free for up to 2000 contacts, with the next level being $9US/
1. 12,000 emails per month means if you send emails to 500
month Compatible with most but not with all website
on your email list you have 12,000-500 remaining, even
builders. Limited templates with the free version.
though you sent a bulk, 500 emails went out.
Allows the creation of a landing page to attract new
2. Small banner ads from the software will be included
customers—also, social media posting. https://mailchimp.com/ DRE A M E R 2 C R E A T O R B USI N ESS M A GAZ I N E
- 45 -
I SSUE 1 0