SEARCH ENGINE OPTIMIZATION A GUIDE TO BEING DISCOVERED
GUIDEPOSTS ON THE ENTREPRENEURSHIP JOURNEY Navigating a changing Market
an unconventional path to entrepreneurship with Adedoyin Omotara
ISSUE 9 $8.95 CAN www.dreamer2creatormag.ca
CONTACT US DREAMER 2 CREATOR BUSINESS MAGAZINE
P:
20 ADEDOYIN OMOTARA: AN UNCONVENTIONAL PATH TO ENTREPRENEURSHIP
(647) 955 3567
E: articles@dreamer2creatormag.ca W:
www.dreamer2creatormag.ca
—
EDITORIAL K A R E N M. LOWE Executive Editor F R A N C I N E GREY Creative Editor K I M BL EY LOWE-B EN N ETT Editor N I C O L E LOWE Editor
6 THE IMPORTANCE OF A BUSINESS PLAN by Simone Vanessa
10 NAVIGATING A CHANGING MARKET by Michelle Elliot
44
RESOURCES
TABLE OF CONTENTS Page 12 SEARCH ENGINE OPTIMIZATION (SEO) A Guide to Being Discovered
16 FACEBOOK & INSTAGRAM ADS 4 TIPS FOR GROWTH by Julianna Arcese
by Josephine Burdon
Page 34 GUIDEPOSTS ON THE ENTREPRENEURSHIP JOURNEY by Belinda Pompey
32
Page 42 FINDING SPARKLE
3 SUCCESS FACTORS TO ENTREPRENEURSHIP
by Andriana Avraam
by McKie Rich
40 SETTING BUSINESS GOALS & SUCCEEDING THROUGH FAILURE by Anthonia Ashade
editor’s note A
s I write this, I still do not know the title of this magazine issue. The magazine is about a month late. In fact, I still do not have a release date. I have had some personal struggles since the beginning of 2021. One of those struggles is common to many entrepreneurs: the Imposter Syndrome. As entrepreneurs, we often encounter imposter syndrome at the start of a business, usually when things are not going our way and sometimes when things are going too well and we get overwhelmed. The dictionary defines imposter syndrome as “a psychological condition characterized by persistent doubt concerning one’s abilities or accomplishments; accompanied by the fear of being exposed as a fraud despite evidence of one’s ongoing success.” In layman’s term, we compare ourselves to the world and believe we are less than. The thing with imposter syndrome is that we are comparing the knowledge and abilities of one person with the combined knowledge of a billion people. Unfortunately, there is no way to win that comparison. I know I should not do it, yet I find myself in that negative mindset. How do I manage? I surround myself with friends and family who mentally slap me over the head and physically and emotionally hug me and remind me of the impact I am making and have yet to make. I am needed for many whom I have not yet met and some I may never meet and those already in my space. My hope for myself is my belief for you. As a micro-entrepreneur, your business is needed to make the country continue to survive. The information in your head is unique,the way you deliver it is special and your current and upcoming customers need to hear it to move to their next level. Above all, your fellow micro-entrepreneurs need your words to learn how to run their business. Consider contributing to our magazine. The readers of Dreamer 2 Creator Business Magazine are waiting.
Stay Motivated!
KAREN M. LOWE Executive Editor
- ISSUE -
9 ONLINE PRESENCE HTTPS://WWW.DREAMER2CREATORMAG.CA ISSUU.COM/DREAMER2CREATORMAG mail@dreamer2creatormag.ca
Copyright 2019 Dreamer 2 Creator Business Magazine.
ISSN 2562-5330 (Print) ISSN 2562-5349 (Online)
All rights reserved. No parts of this publication may be copied, reprinted, displayed, edited or distributed without the written consent of Dreamer 2 Creator Magazine Inc. Dreamer 2 Creator Business Magazine is a Canadian Magazine, published and distributed by Dreamer 2 Creator Magazine Inc, located in Brampton, Ontario, Canada.
BUSINESS: THE ULTIMATE ADVENTURE
resources Search engine optimization (SEO) is used
may be improved.
to improve the quantity and quality of traffic to your website from search engines like Google and Yahoo. SEO targets organic or natural traffic, also known as unpaid traffic, which is different from direct or paid traffic through ads. Unpaid traffic may originate from various searches, including image, video, news, and industry-specific searches. Imagine someone searching google for a topic in your industry and finds you. Or searching Dreamer 2 Creator Magazine and finds you, that is organic or unpaid traffic. SEO is essential to the growth of your business as it means referrals from unknown and potential clients.
https://developers.google.com/speed/pagespeed/insights//
You can always pay someone to work on your SEO, but you will still need to know if the job is done acceptably since results will not show until months later. Below are some resources and links on SEO to get you started.
Answer The Public: Instead of pulling up endless lists of keywords that may be relevant to your audience, Answer The Public instead provides you with a list of questions that users are tapping into Google and Bing. Answer The Public listens to autocomplete data from Google then provides phrases and questions people are asking around your keyword. Once you receive a report on what queries users have based on your target keyword, you can begin to create ultrarelevant content that answers a few of those questions. https://answerthepublic.com/
Google Analytics: A very powerful free analytics tool, Google Analytics tracks all traffic to your website— where it comes from, which page is receiving it and so on. While it is not purely for SEO, it is still a helpful tool to track if you are getting traffic from organic search. Google Analytics does not show which keywords are sending you traffic. You will need to pair it with a keyword tool generator to uncover the keywords or hashtags that drive traffic. https://analytics.google.com/analytics/web/ PageSpeed Insights: PageSpeed Insights (PSI) reports a page’s performance on both mobile and desktop devices and provides suggestions on how that page
Ahrefs Webmaster Tools: verify your website, then you can assess your website for over 100+ technical SEO issues and receive suggestions on how to fix them. After running an audit, it also suggests areas where you can improve your internal linking, boosting your rankings in search engines. This tool also allows you to see your site’s organic keyword rankings as well as who it is linking to you. https://ahrefs.com/webmaster-tools
Google Search Console: This allows you to check indexing positions and optimize the visibility of their websites. Submit and check a sitemap. List internal and external pages that link to the website. See what keyword searches on Google led to the site being listed in the SERPs, total clicks, total impressions, and the average click-through rates of such listings. https://search.google.com/search-console/welcome
DRE A M E R 2 C R EA T O R B USI N ESS M A GAZ I N E
- 45 -
I SSUE 9