Dreamer 2 Creator Business Magazine Issue 10

Page 30

7 Tips to Design Your Website for Conversion vs. Traffic

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Photo Credit: SABRINA DOMIZE

s your website designed with conversion in mind, or is it designed just for the purpose of traffic? Getting traffic to your website is a great start but not so great if it does not convert into customers or clients. Optimizing the design of your website can have a considerable impact on how much traffic converts into business and an overall positive user experience.

Photo Credit:

MEEPhotography

When designing your website for conversion, you should always keep your customers and target audience in mind. The purpose of websites is to help you sell a product or service and connect with your customers, but if your website visitors do not have a good experience, they will likely leave the website and not make a purchase or inquiry. Therefore, you need to be clear on your target audience, what the most important elements are on each page of your website, and how to make the website experience better for your visitors. When you are clear on those things, you can get into how your website should function, how it will be used and how it should be designed to maximize your results.

KEY ELEMENTS YOU NEED TO DESIGN A WEBSITE THAT CONVERTS: DESIGN AND FUNCTION Most people start designing a website based on how they want it to look first, but you need to think about how your website will be used, then how it will look. An aesthetically pleasing website is important, but having a well-functioning and easy-to-use website is also a significant factor in whether someone stays on your page or leaves to go to a competitor’s website. Your website should be clear, easy to navigate and

DRE A ME R 2 C RE A T O R B USI N ESS M A GAZ I N E

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