Dreamer 2 Creator Business Magazine Issue 9

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Setting Business Goals & Succeeding Through Failure love with how the trainer explained the different types of gemstone, how she was stringing up the beads, and how a piece of jewelry could accentuate a woman’s beauty. There and then, I knew I had found my happy place. I started buying all types of gemstones, metals, pearls, beads, and jewelry findings to create something beautiful. I signed up for a jewelry training class with a local jewelry school and trained for two months. After the training, I felt I was ready to go. I did not set any branding or advertising goals, learn how to make sales, differentiate my niche, organize my finances, or fix my price. I was buying, creating, selling, and enjoying the flow, and in the space of a year, Hadash Jewelries collapsed. Since then, it has been an incredible journey of successes and failures, trials and errors, and I would say that Hadash Jewelries is now thriving because I am intentional about setting goals and achieving them.

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here I was in 2011, fresh out of school, and felt the need to get busy. I loved creating and designing, and I was looking for my happy place. Little did I know I would find myself owning a jewelry business ten years down the line. My name is Anthonia Ashade, and I am the Creator of Hadash Jewelries. I became a small business owner in 2012. To be honest; I was clueless when I started my business; I was going with the flow. I attended an entrepreneurship workshop back in 2011 after being invited by a friend. That was the first time I came across jewelry-making. I immediately fell in

Here are a couple of tips on setting business goals and achieving them. These tips have been most influential to my success:

DEFINE A CLEAR PRIORITY. When the business collapsed, I did not know what to do. I remember taking a step back and consulting a friend who was a brand strategist. The questions she asked me were, “What are your SMART goals? What do you hope to achieve? What are your priorities?” Then it dawned on me that I never actually set any goals for my business. I was going with the flow. Getting your business priorities clear and written down from the beginning is particularly important. Recorded SMART goals give you, the business owner,

DRE A M E R 2 C RE A T O R B USI N ESS M A GAZ I N E

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