3 low cost ways to maximize your visibility There are three ways in which you can do this. None of them requires a substantial financial investment, and all are tremendously effective in generating great exposure for you and your business without breaking the bank. Unleash the Power of LinkedIn. When people start looking for a new service provider, they will immediately do online research to identify the person they will be dealing with. Because LinkedIn profiles rank very highly in search results, they will, more than likely, read your profile before they visit your website or call you. Therefore, you need an eye-catching profile that showcases the best version of you. You also need to engage and communicate with your network regularly. Most importantly, you will need to build a loyal following by sharing valuable content on the platform.
The competition for control of your target audience’s attention and finances will become fiercer than ever before. It will be more difficult for you to grow your business and be noticed among the vast sea of competitors.
While my personal favorite is for YOU to be the featured speaker at your event, you do not have to be. Just the act of hosting an event shines the spotlight on you as a successful business owner.
So how can you compete for increased visibility in your marketplace, while operating with a limited marketing budget?
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