PROTEIN PRODUCERs Magazine

5th anniversary

With this in mind, PAC decided to start a newsletter. The first newsletter was printed in the spring of 2013 and the last issue of the newsletter was printed in the fall of 2014. In its last year of production, we printed 2,324 copies of the newsletter, our email circulation included 1,404 emails, and our website had 836 unique visits to the newsletter page.

During those two years of printing, we received additional pictures, advertising requests, and content suggestions. We decided to take a test issue of a magazine to NCBA in January 2015 to see what the response would be to publishing a magazine in place of the newsletter.

After receiving overall positive feedback at NCBA, we decided to move forward with publishing a magazine beginning in the first quarter of 2015. Dr. Nels Lindberg came up with the name, Protein Producers, and Kelly Terrell worked on getting each issue published. In its first year, we printed 4,464 copies of Protein Producers. Our email circulation increased to 2,136, and unique visits to the magazine landing page on our website increased to 1,276.

Today we print 10,010 issues and send 4,700 emails annually. Our subscribers include managers, owners, crews, cowboys, pharmaceutical representatives, nutritionists, veterinarians, and other industry leaders. These subscribers are located in 42 states and 8 international countries.

We are thankful for the support from our readers, content providers and industry partners who help us continue to grow Protein Producers and provide educational materials to producers. We look forward to seeing what the future holds for Protein Producers and its readers.