DISTRIBUTION INTEGRATION GUIDE
It’s All About the Relationship
AV Distributors Deliver More than Just Products
By Wayne Cavadi
In today’s Pro AV world of evolving partnerships and products, being labeled an “AV distributor” undersells what these companies truly do. While distributors do focus on getting the right equipment to the customer for the job, their offerings also include value-added services.
According to Phil Langley, SVP, global enterprise AV and UCC, Wesco, some of those services are network design assistance and comprehensive financial services, as well as kitting, labeling, DOA testing, IP addressing, rack and stack, project staging, and pre-provisioning. Almo Pro AV, per EVP Dan Smith, has a team of more than 25 specialized business development managers that have expertise in different brands, products, services, and technologies. “Category managers are key in triangulating the focal point where vendors, technology, and market needs intersect,” Smith said.
So, an AV distributor is much more than a warehouse with products. They are educators and value-added providers that look to save customers money and time. So, what goes on inside a distributor’s warehouse?
One-Stop Shop
There are many ways AV distributors are valuable to integrators, but perhaps none is as important as having everything you need in one place. Working with a single consolidated distributor simplifies all stages of the equipment procurement process. “As the AV distribution landscape continues to evolve, so do our offerings to customers, and we’re committed to providing them with a smarter, faster, and more integrated buying experience,” explained Cynthia Menna, ADI | Snap One VP and general manager, AV. “We’re focused on offering a true omni-channel shopping experience—from purchasing in-store, online, or through our mobile app, customers can expect the same experience and level of service. Our goal is to make accessing the products they need as simple as possible.”
The AV distributor serves as a single point of contact for the integrator, not only offering the top technology products, but also the technical experts, AV services (like Almo Pro AV’s LinkLab), and financial flexibilities around those products. “A distributor can provide multiple product lines and the services around them for an AV project, instead of having to reach out to each individual manufacturer,” Smith added.
Desiree Cruz, newly appointed VP of vendor management at TD SYNNEX, brings a fresh perspective to the Pro AV space. She is focused on driving innovation through a customer-first mindset and a sharper alignment between product, people, and purpose.
“What I’ve quickly come to see is that our value goes far beyond moving product,” Cruz said. “It’s about solving problems holistically—whether that’s bundling solutions, coordinating deployments, or making sure installations happen smoothly and cost-effectively. Our scale is powerful, but our ability to tailor it to each partner’s needs is where the real impact happens.”
Knowledge Is Power
With evolving trends and new products seemingly popping up daily, getting left behind in Pro AV can be a death sentence. That’s why another focus of AV distributors is continuing education on technologies, certifications, and more.
Desiree Cruz
REGIONS
North America
FEATURED BRANDS
• AKG by Harman
• AMX by Harman
• APC
• Araknis
• Atlas
• Atlona
• Audio Technica
• Audix
• Avarro Racks
• AVer
• AXIS
Communication
• Beale Street
• Belden
• Benq
• BluStream
• BOGEN
Communication
• Bosch
• Bose Pro
• Brady
• BSS by Harman
• C2G
• CANARE
• CHIEF
• Clear One
• Logitech
• Luxul
• Marshall
ADI | Snap One is a leading distributor and solution provider of security, AV, and smart living products serving over 110,000 customers worldwide. ADI | Snap One provides access to a broad portfolio of products, including top-tier distributed products and our own exclusive brands. With a seamless omnichannel shopping experience, customers can shop ADI | Snap One online, through our mobile app, or at one of our 200+ stocking locations globally.
Just over a year ago, Snap One became part of ADI, marking a pivotal moment for both companies and the industry. Today, the combined organization is proud to reflect on a year of transformative progress and innovation under the shared mantra: Even Better Together. The strategic focus of the combined business is to deliver measurable benefits to customers, providing increased access to products, greater convenience, and enhanced service – all designed to help customers grow.
Together, ADI | Snap One provides more products, more services, more shopping convenience, more local support and expertise, and more investment in innovation.
• Access to a broader portfolio, including both exclusive brands and third-party products, and expanded services.
• An enhanced distribution network and geographic footprint with more locations, more buying convenience, and more local expertise and support.
• Our combined digital and e-commerce capabilities, coupled with same-day or pick up anytime, and a variety of delivery options, make getting products even easier.
• Continued investment in technology, innovation, and R&D to support roadmaps and pipeline for new products.
Our top priority remains providing our customers with exceptional solutions, reliable service, and excellent support. We’re confident that our combined business will be better positioned to meet our customers’ needs, exceed expectations, and deliver even greater value.
• Comprehensive
• Control 4
• Countryman
• Crown by Harman
• DA-LITE
• dbx by Harman
• DENON
• DRAPER
• Electro-Voice
• EPSON
• FURMAN
• GEFEN
• Grass Valley
• HALL Technologies
• Harman
• HellermanTyton
• JBL by Harman
• JVC
• Kramer
• LEA
• Leon
• LG
• Martin by Harman
• Middle Atlantic
• NETGEAR
• NEUTRIK
• Optoma
• OvrC
• PANDUIT
• Peerless-AV
• PHILIPS
• Planar
• Platinum Tools
• PureLink
• QUAM
• RDL
• Roland Professional A/V
• ROSS
• SAMSUNG
• SENTINEL
• SHARP/NEC
• SHURE
• SKYKIT
• SONY
• Soundcraft by Harman
• Listen Technologies
• Soundtube Entertainment
• Strong
• SunBrite
• SurgeX
• TASCAM
• TECHFLEX
• TOA
• TRIPP-LITE
• TSi touch
• VADDIO
• VANCO
• WattBox
• WEST PENN WIRE
• WIREMOLD
• Xantech
• YAMAHA
• Yealink
• ZeeVee
CONTACT
Colette Gelman, PR Manager ADI Global Web: https://www.adiglobaldistribution.us/ For Sales: 1.800.233.6261 Systems Design: 1.800.234.7971
ABOUT ALMO PRO AV
Almo Pro AV is the largest value-added North American Professional AV distributor offering its reseller partners the most expansive range of products, managed services, technical support, and training to drive business growth. Almo Pro AV delivers customized business development strategies, programs and educational events that enable partners to thrive. The business is comprised of a highly-accomplished leadership team, more than 300 employees, a nationwide network of distribution centers, and a marketing team regarded as the most accomplished in the industry. Almo Pro AV provides the specialization and resources its vendor and customer partners need coupled with deep industry relationships. For more information about Almo Pro AV, go to www.almoproav.com.
ALMO PRO AV BRAND REFRESH
In June, Almo Pro AV (formerly Exertis Almo) announced a refreshed brand identity and debuted a new logo. The move, intended to align with the trusted Almo Corporation name, reinforces Almo’s nearly 80-year legacy and ongoing commitment to Pro AV excellence.
According to Dan Smith, Executive Vice President of Almo Pro AV, “The rebrand streamlines our operations under Almo Corporation, leveraging the identity our partners already know and have trusted for many years. We’re also doubling down on what we do best—Pro AV. With continuous AV market share growth for over two years, and record highs in March and April 2025 according to IDC data, our new branding reinforces our service-first approach for integrators and manufacturers alike.”
FALL 2025 E4 EXPERIENCE GAINING MOMENTUM
Fresh off our SCN Gold Stellar Service Award win, the E4 Experience continues to set the standard for regional Pro AV education and engagement. Now celebrating its 16th year, this award-winning event series delivers the tools, training, and technology AV professionals need to grow their business and stay ahead of industry trends. Hosted by Almo ProAV, the E4 Experience brings together top manufacturers, handson product demos, AVIXA CTS RU-certified sessions, business strategy workshops, and endless networking opportunities—all in a single day, close to home.
This fall, the tour continues with stops in Santa Clara, CA on September 10 and Chicago, IL on October 7. To register, go to www.e4experience.com
Whether you’re earning CTS credits, discovering the latest tech, or connecting with peers, the 2025 E4 Experience delivers the ideas, innovation, and inspiration to move your business forward.
BUILDING CONNECTIONS THROUGH PLUG-IN EVENTS
As part of our ongoing commitment to fostering strong industry relationships, Almo ProAV has introduced a new event series: Plug-In. These regional networking events are designed to bring together AV professionals, manufacturer partners, and customers in a casual, approachable setting—making it easier to connect, collaborate, and explore new opportunities throughout the year.
Unlike large-scale trade shows, Plug-In events are intentionally hosted in smaller markets where faceto-face interactions are often limited. By taking the experience on the road, we’re expanding our reach and creating more chances to meet with partners we may not typically get to see. From product discovery to shared conversations over local craft brews, Plug-In delivers value through genuine connection—right in your own backyard.
SERVICES PORTFOLIO RELAUNCHED UNDER LINKLAB SERVICES
Almo’s well-established services portfolio now has a new name that focuses on connection. Named a 2025 SCN Gold Stellar Service Award winner, LinkLab’s thriving service collection benefits integrators by giving them access to a growing body of comprehensive services tools and support that can be supplemented and customized for individual Pro AV projects. LinkLab simplifies complex installs and delivers full-service solutions from engineering to execution. Benefits include scalability, flexibility, cost-efficiency, time savings, technological edge and expertise on demand.
Two of the newest services options available include Autora Digital Signage Management, a smart, simple solution for engaging DS content; and a new partnership with Ion Visual Solutions to bring expert Direct View LED deployment and support to integrators nationwide. Other LinkLab services include Engineering & Drafting, Design & 3D Modeling, Programming & Commissioning, and Labor Support. Learn more at www.linklabservices.com
BUSINESS DEVELOPMENT MANAGERS
Almo’s highly specialized fleet of more than 25 Business Development Managers bring a multitude of expertise, such as technical knowledge, system design assistance, in-depth brand/ product knowledge, bid and project registration capability, as well as a direct line to all the top manufacturers in the AV industry. Within this group, are the new Category Managers, focused on high growth and complex categories, such as collaboration and dvLED.
REGIONS
United States
LATAM
FEATURED BRANDS
LINKLAB SERVICES OFFERED:
• Engineering & Drafting
• Design & 3D Modeling
• Programming & Commissioning
• Labor Support
• Digital Signage
CONTACT:
Almo Corporate HQ: 2709 Commerce Way Philadelphia, PA 19154
Web: AlmoProAV.com
Blog: blog.exertisalmo.com
LinkedIn: linkedin.com/company/ almoproav
X: x.com/AlmoProAV
Facebook: facebook.com/ AlmoProAV
Spotify: creators.spotify.com/pod/ show/almoproav
YouTube: youtube.com/@AlmoProAV
BROADFIELD DISTRIBUTING INC.: A LEADING DISTRIBUTOR OF BROADCAST AV EQUIPMENT
Broadfield Distributing Inc., established in 1980, is a premier value-added distributor of Broadcast AV technology, serving system integrators and value-added resellers (VARs) across North America. With over four decades of experience, Broadfield has built a reputation for providing cutting-edge, reliable, and cost-effective solutions tailored to the needs of broadcasters, content creators, educational institutions, houses of worship, and corporate environments. Warehouses in NY and CA allow Broadfield to maintain a robust inventory for same-day shipping. Sales & Engineering specialists are available to offer extensive pre-sales support and sales quote assistance for every project. Broadfield’s commitment to innovation and community engagement, exemplified through initiatives like Broadfield Cares, solidifies its position as a trusted partner in the broadcast AV industry.
Broadfield’s expansive portfolio features top-tier brands such as Panasonic, Vizrt, PTZOptics, AJA, and LiveU, among others, providing a comprehensive range of tools for live production, streaming, and AV-over-IP workflows. A cornerstone of their offerings is the Panasonic KAIROS, a revolutionary IT/ IP-centric live production platform that redefines flexibility in broadcast and live event production. KAIROS leverages GPU-based processing to deliver unparalleled input/output versatility, supporting SDI, ST 2110, NDI, and SRT protocols. Its software-defined architecture enables seamless management of multi-layer video switching, LED wall integration, and simultaneous production of diverse aspect ratios (e.g., 32:9, 16:9, 9:16), making it ideal for broadcast, streaming, and large-screen displays. Broadfield, as a KAIROS Elite Distributor, provides demos, training, and competitive pricing, ensuring integrators can tailor solutions to specific project needs. The platform’s compatibility with Panasonic PTZ cameras and third-party ST 2110 devices further enhances its appeal for modern, IP-driven workflows.
Another flagship offering is the Vizrt TriCaster family, including the newest flagship the TriCaster Vizion, which Broadfield stocks alongside control panels and PTZ cameras. The TriCaster is renowned for its all-in-one design, delivering professional-grade live production capabilities with real-time 3D graphics, virtual sets, and NDI compatibility. Broadfield’s partnership with Vizrt ensures resellers have access to the latest TriCaster innovations, supported by in-depth technical guidance and inventory availability.
Broadfield’s focus on AV-over-IP solutions, particularly those leveraging SMPTE ST 2110 standards, aligns with the industry’s shift toward IP-based workflows. ST 2110 enables separate transmission of video, audio, and metadata over managed IP networks, offering unmatched flexibility for broadcasters. Broadfield supports this transition with products like the Matrox ConvertIP DSS, which bridges SDI and ST 2110 environments, allowing seamless integration with KAIROS for live productions in venues like stadiums and concert halls. Additionally, Imagine Communications’ SNP and NETGEAR’s ST 2110-compliant switches enhance Broadfield’s IP workflow offerings, ensuring high-quality video delivery over any network. These solutions cater to the growing demand for scalable, efficient systems that support remote and distributed production.
Through its Broadfield Cares initiative, the company sponsors events like the Broadcast Alliance for Senior High (BASH) Awards, providing equipment such as the TriCaster to support student broadcast journalism. Broadfield’s dedication to fostering the next generation of AV professionals, combined with its robust product lineup and technical expertise, positions it as a leader in the broadcast AV space. For more information, visit www.broadfield.com.
LIVE DEALER WEBINARS
Watch our Broadfield LIVE Dealer Webinars live every Thursday at 1pm ET at www.broadfield.live. Join us for technical training, new product introductions, industry news and insights and more.
PRODUCTS & SERVICES OFFERED
• Live production and streaming solutions
• NDI production systems, cameras & converters
• ST2110 Production solutions for broadcast AVIP systems
• LED Display solutions & Video Walls
• Video storage solutions
• Mixers and switchers
• On camera monitors, recorders, and playback
• PTZ, Mirrorless & Cinema Cameras
• Church, live event, and sports production equipment
BRANDS DISTRIBUTED
• Absen
• Vizrt
• PTZOptics
• AJA
• BirdDog
• Kiloview
• Telestream
• Epiphan Video
• Atomos
• Western Digital
• Imagine
• YoloLiv
• Panasonic
• Netgear
• Canon
• LiveU
• Facilis
• Matrox
• SNS
• Avid
• SanDisk
• And many more...
You’ll like doing business with Broadfield because we make it easy to do business!
CONTACT
Broadfield Distributing
179 Liberty Ave
Mineola, NY 11501
Phone: 800-634-5178 or 516-676-2378
Email: broadfield@broadfield.com Web: www.broadfield.com
Our dealer sales staff is available Monday-Friday, 9am to 5pm ET to help answer any questions you may have regarding our products, system recommendations, compatibility, features, and more. Call us at 800-634-5178 to speak to your salesperson.
TECNEC
Value-added services are often overlooked when selecting a distributor. Many dealers and system integrators view their distributor merely as an ordering portal, prioritizing stock and price. However, why not partner with a distributor who seeks to build a mutually beneficial relationship? One that mirrors the relationship you have with your own customers? Since 1992, TecNec Distributing has provided this and more.
CUSTOM BUILT CABLES & PANELS
American craftsmanship is alive and thriving at TecNec. We’re the only distributor in the industry with a fully equipped, on-site custom shop delivering precision-built fiber and copper cables, AV panels, wall plates, cable reels, and field boxes. Our latest addition? A state-of-the-art laser cutter that lets us turn around custom metalwork faster than anyone in the game. Add sharp, professional finishes with our in-house UV printing services. We’re certified by Neutrik (opticalCON), Belden, Canare, LEMO, and QPC for Expanded Beam assemblies. From rugged SMPTE stadium cables to sleek Fortune 100 boardroom panels, we do it all. Try our free panel builder app and bring your next project to life
CUSTOMER-FIRST SERVICE
Partnering with TecNec will remind you how satisfying it feels to be the customer. Our friendly, knowledgeable staff forms the backbone of our personalized customer-first service, facilitated through our dedicated account specialist system. We assign an inside representative well-versed in your area of expertise to keep you informed about the latest product trends, cost-effective alternatives, timely advice, and the fastest delivery options to ensure you receive what you need on time.
ONLY AVAILABLE FROM TECNEC
TecNec carries many exclusive brands. Why does it matter? We are able to control the sales channel on your behalf, enforcing MAP policies and sales protection on registered bids. This ensures you the highest possible margins and no undercutting. We are here to be your partner in business!
ONE-STOP-SHOP DEALER LEVEL PRICING
We have distribution agreements with most of the top brands in our industry, allowing you to buy at the same dealer pricing as your direct relationships with these brands. By using us as your one-stop shop, you can reduce the number of purchase orders you need to manage. Additionally, you can take advantage of our large inventory and benefit from faster delivery times.
A COMPANY OF OWNERS
No one works harder for customers than a company owner! In 2016, TecNec became 100% employee-owned. This means you benefit from working directly with owners who are dedicated to your profitability. Our team is united in the same goal: your success. Now more than ever, your success is our success.
KITTING SERVICES
Some of the nation’s largest integrators recognize the immense value of our kitting services, and you can too! Simply specify the cables, connectors, tooling, and wall panels you need, and we’ll deliver a unified kit for your field technicians. This ensures a consistent experience for both your technicians and customers, while simplifying your ordering process with a single SKU. Streamline installations for broadcast, commercial, educational, worship, military, and more.
BRANDS DISTRIBUTED
• Adder
• AJA Video
• Allen & Heath
• AMDJ
• Amphenol
• Atlas Sound
• Atlona
• Audinate
• Audio-Technica
• Audio Press Box
• Audix
• AV Pro Edge
• Belden
• Bittree
• Blackmagic Design
• Blustream
• BZBGear
• Camplex Fiber
• Canare
• Chauvet
• Chief Mounts
• Clear-Com
• Cobalt
• Contemporary Research
• D’San
• Datavideo
• Decimator Design
• Delvcam
• ESE
• For-A
• Freakshow HD
• FSR
• Gator Cases
• Gefen
• Genelec
• Hall Technologies
• Hammond MFG
• Hannay Reels
• Hollyland
• Icron
• JBL Professional
• Kings Brand
• Kramer
• Laird Digital Cinema
• Leader
• Luminex
• LYNX Technik
CONTACT
• Mackie Designs
• Marshall Electronics
• Middle Atlantic Products
• MuxLab
• My Custom Shop
• Netgear AV
• Neutrik
• NTi Audio
• Ocean Matrix
• Optical Cable Corp
• Patton Electronics
• Pelican Products
• Platinum Tools
• Pro Tapes & Specialties
• ProX Live Performance Gear
• PTZ Optics
• QSC
• Radio Design Labs
• Riedel Communications
• Roland Pro AV
• Sachtler
• Sennheiser
• Sescom
• Shure
• Skaarhoj
• SKB Cases
• Sony • Studio Technologies
• Surgex
• Switchcraft
• Techflex
• Teradek
• Thor Fiber
• Tripp Lite
• West Penn Wire
• Whirlwind
• Williams AV
• Wohler
• Yamaha Commercial Plus 150 More!
812 Kings Hwy
Saugerties, NY 12477
Web: www.tecnec.com
Phone: 800-543-0909 • 845-246-0428
Email: sales@tecnec.com
LinkedIn: linkedin.com/company/ tecnec-distributing
Facebook: facebook.com/ tecnecdistributing
Instagram: instagram.com/tecnec_ distributing/
TMP-PRO
TMP-Pro, the pro-audio, video, lighting, and accessories division of The Music People, an Exertis | Jam business, distributes hundreds of top brands, backed by expert product advice and technical support from certified specialists.
Our extensive distribution capabilities are built on strong relationships with established brands. We provide itemized quotes and simplify sourcing by offering a wide range of brands through a single point of contact, with no minimum order required.
As a distribution partner, we exceed expectations thanks to our specialists’ expertise in setting up and integrating pro-audio solutions. Our talented team of seasoned AVL installation pros are trained by the brands we represent, using the same rigorous methods the brands use to train their own technicians. With deep product and system knowledge, our specialists ensure the seamless integration of the essential components for each project’s success.
TMP-PRO ADVANTAGES:
ONE FOR ALL
We make it possible to source hundreds of revered pro-audio, video, lighting, and accessories brands on just one call using one purchase order.
NO STRINGS ATTACHED
We deliver competitive pricing that typically matches dealer-direct pricing, free of minimum orders, opening orders, and commitments.
ITEMIZED QUOTES
Regardless of your estimated order size, we itemize quotes to help streamline your bid preparations.
OPTIMIZED
LOGISTICS
Order consolidation, staging, drop shipment to job sites, and a single point of contact make it easy to get what you need when and where you need it.
HERE TO HELP
Our customer-service reps and sales specialists are committed to customer satisfaction. Whether you have an inquiry about a product application or a potential order, we’ll help you out.
REGIONS COVERED
United States
WAREHOUSE LOCATIONS Northeast, Midwest, Southwest
HOUSE BRANDS:
• On-Stage
• On-Stage Production-Grade
• Allen & Heath
• Ashly
• CAD
• Provider
• Quest Commercial
ALSO AVAILABLE:
• AMX
• Anchor audio
• ART
• Atlona
• Auralex
• Avantone Pro
• Black Lion Audio
• Blizzard Lighting
• Bogen
• BSS Audio
• CBI
• Chief
• Countryman
• Da-Lite
• DAS
• DBX
• Dynacord
• Earthworks
• EAW
• Eiki
• Electro Harmonix
• Etymotic
• Galaxy
• Global Truss
• Hosa
• Intellistage
• Lowell
• Martin Professional
• NUX
• One Systems
• Powersoft
• Proco
• PTZ Optics
• Purelink
• Radio Design Labs
• Renkus Heinz
• Rolls Corporation
• Samson
• Schaller
• SKB
• Soundcraft
• Soundtube entertainment
• SSL
• Telefunken Elektroakustik
• TOA
• West Penn
• Whirlwind
• Williams Sound
DISTRIBUTED BY TMP-PRO
AMX (Harman) / ADJ / Atlas Sound / Audio-Technica / Audix / Bassboss
Biamp / Bose Professional / Chauvet / Clear-Com / Community / Crown (Harman)
dB Technologies / DPA Microphones / Elation Professional / Electro-Voice (Bosch)
Focusrite / Furman / HK Audio / JBL (Harman) / Lea Professional / Lewitt
Listen Technologies / Mackie / Martin Audio / Middle Atlantic Products (Legrand)
Point Source Audio / Presonus / Pro-X / QSC / Q-Sys / RCF / RF Venue
Roland Professional A/V / sE / Sennheiser / Shure / Sonance / Blaze / Symetrix
Tascam / Waves Commercial Audio / Yamaha Commercial Audio
CONTACT
Web: www.tmppro.com
Email: marketing@musicpeopleinc.com Phone: 1-800-289-8889
154 Woodlawn Road, Suite C Berlin, CT 06037
For example, along with private training sessions, Broadfield Distributing hosts a dealer training webinar every Thursday at 1 p.m. ET, where it shares the latest news and information in the industry.
Menna pointed out that ADI | Snap One has invested heavily in customer education and offers numerous training opportunities through its ADI Expo training series, branch and counter days, online webinar series, and its on-demand learning. “Our customers rely on them every day to assist with product selection and system design,” Menna explained. “Through our ADI University training program, our sales team members participate in regular training programs, including monthly new product training. In addition to our manufactured exclusive brands, we work with more than 1,000 suppliers, from trusted legacy brands to emerging new brands, to give our customers access to the products they need.”
While TD SYNNEX offers similar education and training, Cruz said it is about building a culture of learning, both internally and
with their partners. “We offer our employees access to top IT certifications through partnerships with leading vendors like AWS, Axis, Crestron, IBM, Microsoft, Veeam, VMware, and many more,” she noted. “This continual development fuels our ability to bring new thinking into a market that is moving fast and evolving constantly.”
Almo Pro AV takes education right to its integrators and end users with its E4 Experience. “Our traveling education and networking event offers the opportunity to attend and participate in training sessions on the industry’s hottest topics, while earning AVIXA CTS Renewal Units,” Smith said. “Sixteen years strong, the E4 Experience continues to grow … and includes a full-on showroom with the latest products in use that integrators can share with their customers.” The E4 Experience continues this fall in Santa Clara, CA, on Sept. 10 and Chicago on Oct. 7.
“We’re focused on offering a true omni-channel shopping experience—from purchasing in-store, online, or through our mobile app, customers can expect the same experience and level of service.”
Cynthia Menna, ADI | Snap One
AV distributors like TD SYNNEX can bill and hold inventory in multiple distribution facilities and warehousing spaces.
Going Global
Many distributors don’t operate out of one facility. Wesco, for example, operates in more than 50 countries while servicing more than 140,000 customers and delivering whatever an integrator may need across the globe. However, Langley said the Pro AV end user audience has “shifted to a C-level strategic executive who is focused on purchasing the ‘desired services or outcomes’ as opposed to hardware, which, while still critically important, becomes more of a secondary consideration.”
Broadfield is bringing broadcast-quality video and production values to the Pro AV world with AVoIP infrastructure products, cameras, converters, and more. Having a large inventory pool of demo and evaluation equipment in both New York and California enables Broadfield to get products out quickly.
The recent coming together of ADI Global and Snap One shows yet another advantage to expanding distribution capabilities—perhaps not geographically, but in its portfolio. “Since combining ADI and Snap One just one year ago, we have made numerous products available across both businesses, from our manufactured exclusive brands and our distributed brand portfolio, helping customers uncover new jobs and ultimately grow their businesses,” Menna said. “And as the boundaries between residential and commercial continue to blur [resimercial], we help customers diversify their offerings to sell more on each project, and to every customer.”
Supply and Demand
There’s no question one of the largest impacts from the COVID19 pandemic was the effects it had on supply chains. Projects were delayed as products and solutions became scarce, leaving integrators searching for answers.
Four years later, business is just about back to normal, but that doesn’t mean the supply chain doesn’t still present its problems. “There are still challenges that pop up from time to time, as there always will be,” Langley offered. “However, with Wesco Pro AV’s global footprint and access to approximately 50,000 worldwide supplier partners, we are uniquely positioned
to address and resolve these issues as they arise.”
Perhaps one of the biggest lessons from the pandemic was how to navigate supply shortages in the future. However, there are always new challenges that face distributors, and companies like ADI | Snap One are more prepared. “As recent changes in trade policies and tariffs have been impacting many industries, including ours, we’ve taken a proactive approach to help our customers manage changes effectively,” Menna explained. “We have a team closely monitoring developments and responding to changes in real time. We’ve taken numerous steps to help lessen the tariff impact on customers.”
When it comes to understanding supply concerns, TD SYNNEX turns to those who know best—its customers. “We’re listening closely to our partners and responding with tailored strategies that fit the moment,” Cruz said. “In the Pro AV space, our ability to deploy, integrate, and support cutting-edge technology is only as good as our understanding of what partners are facing on the ground. That’s why collaboration is key—we want to be the extension of their team, not just their distributor.”
A distributor can save its customers money and make an installation more efficient by having everything in one place. However, at the end of the day, having a trusted Pro AV distributor saves customers perhaps their greatest asset.
“Our ‘Even Better Together’ philosophy underscores everything we do,” Menna concluded. “It’s about helping our customers succeed today and into the future. Together, we’re unlocking greater value for our customers—expanding choices, improving availability, and delivering the insights that only local experts can provide.”
“The most valuable resource for every integrator is your time,” said Gary Bettan, president and CFO, Broadfield Distributing. “[That] means constant communication and coordination of when you will be ready to schedule the install. [Broadfield Distributing] will also consult with you to make sure all of the products work together and deliver optimized workflows, video quality, flexibility, and scalability.”
From left, Dan Smith, Cynthia Menna, Phil Langley, and Gary Bettan
