Activations Samples by DHM F&B

IN PARTNERSHIP WITH FEVER-TREE AND CAMPARI, MAY WE PRESENT:

’ ON THE SPRITZ IN 2024…

PUTTIN’ ON THE SPRITZ

WHAT IS THE SPRITZ?

The spritz is a style of mixed drink first popularized in Italy, specifically in the Veneto region of Northeastern Italy that generally consists of a bitter liqueur, Prosecco sparkling wine, and club soda to dilute it. Served over ice with fresh fruit garnish, the best-known version is the Aperol Spritz. In Italy, you'll also find a lot of sparkling Campari refreshers, particularly enjoyed before heading out for the evening.

"Spritzes are great because they're easy enough for the home bartender but can be complex enough in flavor to land on the menus of the finest cocktail bars," says Jessica

Everett, bar manager, Esters Fair Prospect in Maui. "The trend has expanded today to include Negroni Sbagliato and even beer spritzes."

OFFERING A SPRITZ FOR SPECIAL OCCASIONS, AT BRUNCH OR IN APERITIVO OCCASIONS HELPS TO DRIVE CONSUMER SPEND

As you enter a special celebration As a pre-dinner drink (Aperitivo)

If it was offered to share (e.g. a sharing tree) In a brunch offer

Very appealing Appealing

33% 31% 22% 22% 51% 48% 45% 40%

SOURCES: 1CGA CAMPARI GROUP UK SPRITZ RESEARCH 2021, SAMPLE SIZE: 959

3-2-

Bubbles:

1…CREATING

A SPRITZ CATEGORY

(3 parts poured over ice)

• Prosecco

• Cava

• Champagne

• Zero-proof Sparkling Wine*

Start with bubbles to create a “pillow” to support the heavier liqueur

*non-alcohol items

Base Spirit: (2 parts over the Bubbles)

• Aperol

• Campari

• Cynar

• Frangelico

• Grand Marnier

• Lillet Blanco or Rose

• St. Germain

• Seedlip*

• SKYY Vodka

• Lyres Aperitivo*

ONE…

THREE… TWO… SPRITZ!!!

Fever Tree Sparkling: (1 part to top it off)

• Club Soda

• Sparkling Sicilian Lemonade

• Sparkling Grapefruit

• Sparkling Lime & Yuzu

Fever Tree Tonic Waters:

• Classic

• Mediterranean

• Elderflower

• Lemon

• Light

Garnish Suggestions: (to make it look nice!)

• Orange wheel

• Grapefruit peel

• Lemon wedge

• Mint leaves

• Rosemary

• Strawberries

• Lime Wedge

• Basil

Building the Perfect Spritz

STEP ONE:

3 Parts Prosecco (or other Sparkling Wine)

in a balloon glass with plenty of ice

STEP TWO:

Aperol (or other liqueur) over the Prosecco or other sparkling

STEP THREE:

You can add a dash of syrup or other flavoring then top with 1 Part Premium Club Soda (or other sparkler)

Garnish and Enjoy!

SPRITZ ACTIVATION IDEAS AND RECIPES

BUT APEROL ISN’T THE ONLY SPRITZ IN TOWN….

great spritzes that aren't the Aperol Spritz (msn.com)

The St-Germain Hugo Spritz is the Italian cousin of the classic St-Germain Spritz. The addition of fresh mint and lime brings bright and zesty aromas to this refreshing tasting elderflower cocktail.

THE HUGO SPRITZ

INGREDIENTS

1 1/2 OZ ST-GERMAIN

2 OZ MARTINI PROSECCO

2 OZ FEVER TREE SODA WATER

8-10 MINT LEAVES

LIME WEDGE FOR GARNISH

MINT SPRIG FOR GARNISH DIRECTIONS

Add ice into a wine glass.

Pour in St-Germain and add approximately eight mint leaves.

Top with sparkling wine and soda water.

Stir the drink to combine all of the ingredients.

Garnish with a mint sprig and lime wedge

Hugo Cocktail Recipe | Hugo Spritz recipe | St-Germain US

(stgermainliqueur.com)

THE SPRITZ

Combine equal parts Fever Tree premium club soda and Lillet Blanc OR Lillet Rose. Build over ice and add an orange slice. Et voilà!

The Lillet Spritz Recipe: Refreshingly Simple | Lillet US

THE YUZU SPRITZ

(inspired by Katana Kitten NYC, Masahiro Urushido, owner)

1 oz Choya Umesha Plum Liqueur

1 oz Manzanilla Sherry

1/2 oz Salers Apéritif (Gentiane Bitters)

3/4 oz Fever Tree Yuzu Lime

3 Slices Cucumber Asazuke (Pickled Cucumber)

In a pint glass filled with ice, build plum liqueur, sherry, Salers Apéritif, and simple syrup. Stir well.

Add chilled Fever Tree Yuzu Lime and stir gently.

Garnish with three pickled cucumbers on a skewer.

2 ounces Cynar

3 ounces Prosecco* or other sparkling wine, chilled

1 ounce soda water

Ice (try clear ice!)

For the garnish: lemon wedge, a straw if you like

SPRITZ

1 1/2 ounces (1 jigger) Frangelico

1 1/2 ounces (1 pony) fresh lime juice

Chilled seltzer or club soda

1 lime slice for garnish

CLASSIC ORANGE SPRITZ

4 oz Prosecco

1.5 oz Grand Marnier

1 oz Orange Syrup top with Fever Tree Club Soda

NON-ALC & LOW ALC CONTINUE TO GROW!

Although the focus of Drizly’s business is alcoholic beverages, it reported that the non-alcoholic category saw 62 percent growth in 2023 over the preceding year, based on dollars spent.

Pour 2 oz. of Seedlip over ice in a wine glass

Add Fever Tree Sparkling Grapefruit for a delicious zero-proof Spritz!

Garnish with style