- ENGAGE - EXECUTE The Kee Knowledge - Engage - Execute
THE KEE KNOW
Hotel Guests are More Likely to Pay $$ Extra for a Better -Quality Drink
When asked: “How likely are you to pay extra for a better-quality drink when on a trip?”, guests responded very likely/likely in each segment shown below:
Business Trip
Vacation
Using Leisure Amenities (spa, golf)
76%
53%
72%
Know your product, Engage guests, Execute the sale and deliver
Make it easy for our guests to order / Drive sales and guest experience
Wine Program
Wine Fact Sheets here and distributor Information link here
Restaurants & Bars
House Wine Brands: Only approved brands
Select one of these brands or mix and match, no need to print in menus, no need to have more than 3 selections
Trinity Oaks
Pinot Grigio,
Sycamore Lane
Pinot Grigio, Chardonnay, Pinot Noir, Merlot, Cabernet Sauvignon
Chardonnay, Pinot Noir, Merlot, Cabernet Sauvignon
Restaurants & Bars
Sparkling Wines: 2 mandates by the glass
Prosecco
Brut or rose
750ml or 187ml
Recommendation
(1) 750 ml and (1) 187ml
Chandon
Brut or rose
750ml or 187ml
Ruffino
Restaurants & Bars
White Wines: 5 mandates by the glass
*if offering Moscato category - Seven Daughters only approved
Whispering Angel
Rose
Chateau Ste Michelle
Riesling
Terlato
Pinot Grigio
*Moscato
Kim Crawford
Sauvignon Blanc
Wente
Chardonnay
Central Coast or Morning Fog
Restaurants & Bars
Red Wines: 6 mandates by the glass
Crianza
California
Rioja, Spain
Merlot
South Of France
Wente
Cabernet Sauvignon
Southern Hills or Wetmore Vineyards
Justin Cabernet Sauvignon
Paso Robles
Meiomi
Pinot Noir
Erath
Pinot Noir Oregon
Marques de Riscal
or Reserva
Gerard Bertrand Change
Private Dining & Events
*House
Wine Brands: Only approved brands to be used
* Upscale properties can opt to offer only Premium, Super Premium and Ultra Premium selections, and not have in Private Dining menu, however this brands are to be offered as house options if requested
Sycamore Lane
Pinot Grigio, Chardonnay, Pinot Noir, Merlot, Cabernet Sauvignon
Trinity Oaks
Pinot Grigio, Chardonnay, Pinot Noir, Merlot, Cabernet Sauvignon
Private Dining & Events
Premium Wine Selections
Ruffino
Sparkling
Pinot Grigio
Seven Daughters
Moscato
* Properties must select Mondavi at least 4 varietals of Hayes Ranch and/or Robert
Hayes Ranch*
Rose, Pinot Grigio, Chardonnay
Merlot, Cabernet Sauvignon, Red Blend
Robert Mondavi*
Rose, Pinot Grigio, Chardonnay
Merlot, Cabernet Sauvignon, Red Blend
Private Dining & Events
Super Premium Wine Selections
Chandon
Sparkling
Terlato
Pinot Grigio
Whispering Angel Rose
Sauvignon Blanc, Chardonnay, Merlot, Cabernet Sauvignon
Meiomi Pinot Noir
Wente
Kim Crawford
Sauvignon Blanc
Private Dining & Events
Ultra Premium Wine Sections
Justin
Cabernet Sauvignon
Paso Robles
Prisoner Wine Company
Marques de Riscal
Red Crianza, Reserva Sauvignon Blanc, Verdejo, Rueda
The Prisoner
Chardonnay, Pinot Noir, Red Blend, Cabernet Sauvignon
Saldo
Chenin Blanc, Zinfandel, Red Blend, Shiraz
Unshackled
Sauvignon Blanc, Chardonnay, Pinot Noir, Red Blend, Cabernet Sauvignon
Distributor Information link here Spirits and Non-Alcoholic
Restaurants & Bars Back Bar Mandates
Restaurants & Bars Drink Rail
Private Dining & Events – Spirits Options
Signature Drinks & Bars
Restaurants & Bars – Signature Drinks
Click link below to access
Signature Drinks Recipes
Signature Drinks
Restaurants & Bars and Private Dining & Events Mixers
- TREE PROUDLY HAS the WIDEST, MOST
ANY
FEVER
DIVERSE RANGE OF
PREMIUM BRAND
5 TONIC WATERS 5 SPARKLINGS 3 GINGER BEERS 2 GINGER ALES 1 COLA
3
FORMATS: 4x200mL Glass Bottles, 500mL Glass Bottles & 8x150mL Cans
Restaurants & Bars and Private Dining & Events Syrups Reàl Products | Reàl Infused Exotics (realingredients.com)
Restaurants & Bars and Private Dining & Events
& Flavored Waters
Water
& Bars and Private Dining
Restaurants
& Events Flavored Waters
Driftwood team collaborated with FIU and Bacardi to develop new Bar Training
Click link: Future Proof – FIU Bar Training Access code: @Industry$free!all
Marketing Tools
Where do my photos live?
Hotel Photos & Logos
How do I save them?
Blaze
What is an activations calendar, how do I use it?
MASTER MARKETING CALENDAR 2024
Monthly activations recap, what is it and how do I do it?
November Marketing Report
Detail Event Recap Activation P&L
My property Folders
• Properties with Mkt Manager
• Weekly 515 & Monthly Reporting
• Others : Food And Beverage / Region /
Activations & F&B Links
Wine Fact Sheets here and distributor Information link here Activations 2024
February 23rd
2nd Follow up call with all F&B to review progress Activations, Non-Alcoholic, Barrel Program
March 8th
3rd Follow up call
Signature Drinks, Upcoming Features, Menus
March 15th
Due: Restaurant & Bars Compliance with Back Bar and Drink Rail
Properties to send pictures of rails and back bar
March 22nd
4th Follow up call with F&B, GM and Regionals
Private Dining & Events, Crafted & Signature Bars & Activations
April 1st
Due: Full Compliance – Wines, Spirits, Cocktails and Non-Alcoholic
Restaurants & Bars: menus for wines and signature drinks in place
Private Dining & Events: Beverage menus in place
Properties to send menus
April 5th
Final call with Properties and Driftwood Corporate Executive Team
Properties to review their compliance and menus
