Next-Gen Storytelling Starts Here
NAB Show New York showcases the content creators, broadcasters and innovators shaping the media landscape
Find Inspiration at NAB Show New York
As executive vice president of NAB Global Connections and Events, I am delighted to present this special preview edition of the NAB Show Daily. For the first time, we are offering a digital-only issue ahead of the event — a chance to look forward together at the stories, technologies and connections that will define our time at the Javits Center. This preview is more than a guide; it is an invitation to imagine what becomes possible when our community of creators and innovators gathers in New York City.
At its core, NAB Show New York is about storytelling. Whether in broadcast, streaming, sports, radio, podcasting, live events or the creator economy, your stories connect communities, inspire audiences and shape culture. On Oct. 22–23, the Javits Center will serve as a hub where ideas and innovation meet, helping storytellers expand their reach and strengthen their craft.
Day One (Oct. 22) focuses on broadcast, media and journalism. Our new “Future of Journalism” track will feature leaders from Axios, CNN, BBC Studios and others discussing how AI and automation are transforming newsrooms, alongside the ethical guardrails needed to preserve trust. Additional sessions will cover local TV strategies, podcasting and radio’s evolving role.
Day Two (Oct. 23) turns to creators, sports and emerging technology. “Creator Day” will highlight how entrepreneurs are building businesses, forging partnerships and growing loyal audiences. At the same time, a sports track will showcase innovations redefining fan engagement and live production, including insights from U.S. Soccer Federation leaders preparing for the 2026 FIFA World Cup.
The show floor will feature more than 250 exhibitors — including Fujifilm, Sony, Canon, Blackmagic, Panasonic and B&H — offering demos, case studies and “Post|Production World” training. Networking opportunities include a happy hour on Oct. 22, and the Marconi Awards return Oct. 21 at the Edison Ballroom, celebrating excellence in radio.
Thank you for joining us on this journey. Together, we will explore, innovate and tell stories that matter.
Sincerely,
Karen Chupka Executive Vice President NAB Global Connections and Events
Sales: Raffaella Calabrese, John Casey, Janis Crowley, Zahra Majma, Joe Palombo, Debbie Rosenthal, Andi Tureson, Hayley Brailey-Woolfson
Content Director Michael Demenchuk
Tom Butts, Nicholas Langan, Jenny Priestley, George Winslow DESIGN & PRODUCTION Senior Design Director Lisa S. McIntosh
Manager Heather Tatrow
Broadcasters, Creators Converge at NAB Show New York
Event offers two days of content, technology and networking for every storyteller
By Mike Demenchuk, NAB Show New York Preview
NAB Show New York this year will offer attendees a refreshed format that gives both the broadcast industry and those involved with the creator economy a chance to focus on what’s important to them.
The yearly NAB Show New York is known as the East Coast’s go-to event for content creators and production mavens across TV broadcasting, radio, sports, advertising, marketing and film. This year’s edition, set for Oct. 22–23 at
the Jacob K. Javits Convention Center in Midtown Manhattan, will feature content geared toward the broadcasting community on Day One, then shift gears to creators on Day Two. The format is all about helping attendees find the tools, technology and connections needed to strengthen their business and elevate their craft, according to NAB.
“What we have found with the New York audience is about 73% of them don’t even get to come to Las Vegas [for the April NAB Show] because they are actually
the engineers, the producers, the people involved in producing live events,” Karen Chupka, executive vice president, Global Conferences and Events at the National Association of Broadcasters, said in an interview. “So we get the opportunity to bring the tools and technologies, the latest trends of what’s happening in broadcast and media, into their market.”
Wednesday’s content will keep that live production audience in mind, Chupka said, with sessions tackling sports, news coverage, radio and podcasting.
NAB Show New York
NAB Show New York returns to the Javits Center with plenty to see for both broadcast pros and content creators.
“Whether they’re spending the day in conference rooms or classrooms, or on the floor … we wanted to make it a little bit easier for people to schedule their time.”
KAREN CHUPKA, NAB
Day One highlights will include the Local TV Strategies conference, a oneday program produced in partnership with TV NewsCheck that brings together leaders from TV station groups and other industry players to explore evolving content strategies, new revenue streams and the latest in tech-driven efficiencies
LIVE, LOCAL AND CUTTING-EDGE
Speakers will include top station group leaders and other key executives tackling news, sports, advertising, mergers and acquisitions, and the general state of the industry.
A new Future of Journalism track will examine how technologies like AI and automation are changing how news is gathered, produced, disseminated and funded, and will feature such bold-faced
names as CNN media reporter Brian Stelter, Status founder Oliver Darcy and Axios media correspondent Sara Fischer.
The Radio + Podcast Interactive Forum also will be held Wednesday and will feature conversations about the strategies, tools and trends transforming audio content. It will explore the rising influence of AI, data-driven revenue, social-first storytelling and how niche content is succeeding with younger listeners.
And Post|Production World New York, produced in partnership with Future Media Conferences, stretches over both days, giving postproduction pros, editors, producers and motion designers a chance to level up their skills and learn the latest technology.
“We wanted to make it easy for them to find the content that they need, so if they do want to focus on sessions and topics that are going to help them enhance their careers, they know Wednesday is the day that program is going to take place,” Chupka said.
“So whether they’re spending the day in conference rooms or classrooms, or on the floor … we wanted to make it a little bit easier for people to schedule their time.”
Thursday, Oct. 23, will be Creator Day at NAB Show New York, with a program that will spotlight the evolving creator economy across entertainment, news and sports. And it will be about more than just content, as influencers, brand leaders and sports executives will share
their knowledge on topics like driving audiences, partnerships and storytelling.
“Even in talking to some creators that have scaled up their businesses, it’s interesting to hear from them about, ‘Well, first I got into this because I was telling stories, and I was doing videos, right? But now as my business has grown … I’m doing much more,’” Chupka said.
“It’s that aspect of not just being a creator, but a creator who’s also running their own business.”
Keynoting Creator Day will be Alessandra Catanese, CEO of Smosh, who will reflect on the comedy brand’s 20-year YouTube journey. Other key speakers include Michael Calvin Jones, senior vice president of Wasserman Creators; Lauren Inganamort, head of strategic brand partnerships at LTK, who’ll share best practices for partnership and brand growth; and Sadaf Kazmi, head of creator and international products at Audible. New exhibitor Puff Media will host booth sessions on the tools and tactics creators can use to strengthen their brands and scale their businesses.
SPORTS IN THE SPOTLIGHT
There will be no shortage of content related to a particularly vibrant genre of live content: sports.
The Wednesday keynote, “Game Plan 2026: Building the Brand and Business of U.S. Soccer,” will feature U.S. Soccer Federation Chief Marketing and Communications Officer Catherine Newman and
Alessandra Catanese
Karen Chupka
Dave White
Chief Commercial Officer David Wright discussing how they’re building U.S. Soccer’s brand ahead of next year’s World Cup in the U.S., Canada and Mexico.
Sports will be a key theme across both days, with Day One content focusing on live sports production and broadcast innovation and Day Two’s Creator Day highlighting how athletes, influencers and leagues are building businesses around fan engagement and storytelling.
“You know, almost every major league is there” in New York, Chupka said. “We also see individual teams sending people to the show. So for us, it’s really giving that little bit of a deeper dive into what are some of the new technologies or tools that could be used to help you better engage with your fans and your customers who are watching your live sports production.”
TECH, TOOLS AND NETWORKING
Community is a key component of any industry convention, and NAB Show New York will offer plenty of opportunities to foster connection. Thursday’s NAB Leadership Foundation Career Fair will give students and other industry job-seekers a chance to meet face-to-face with broadcasters and others who are looking to hire. “It’s a really nice, dynamic environment for people to be on there on the show floor and have that opportunity to meet face to face,” Chupka said.
Wednesday’s programming will wrap up with happy hours at all four of the floor’s event stages, providing a casual atmosphere for networking. NAB’s annual
Marconi Awards, honoring excellence in radio broadcasting, will be held at New York’s Edison Ballroom on Oct. 21, leading into NAB Show New York.
The show floor at NAB Show New York is expected to feature some 250 exhibitors from such companies as Sony, Canon, Fujifilm, Blackmagic Design, Ikegami, Panasonic and B&H, headquartered within sight of the Javits Center. About 30 case studies — hands-on, exhibitor-led presentations — will also take place at the Javits.
“I think what you find in New York is it’s a little bit more of an intimate audience,” Chupka said. “People really have a little bit more time to spend with attendees of the show and give them some hands-on experience with some of the equipment they have in their booths.”
This year’s NAB Show New York is the first event held since NAB Show rolled out its new logo and branding, introduced at April’s event in Las Vegas. It’s part of a continuing effort to better reflect the evolving media landscape and the broad range of storytellers that the NAB Show events serve by bridging the gaps between traditional and newer forms of media, Chupka said.
“NAB Show has been around for 100 years, and I think we have a really strong reputation for being the No. 1 show in broadcast and media,” she said. “We wanted to expand that audience, to understand that, really, we’re about storytelling, and whether you’re telling your stories via TikTok or television, we have the tools, the technologies and the communities that will help you scale up your business.” ●
NAB Show New York: At a Glance
DATES Oct. 22–23, 2025
VENUE
Jacob K. Javits Convention Center, New York City
STAGES
Four on-floor theater stages will host educational sessions
EXHIBITORS
About 250, including Sony, Canon, Blackmagic, Ikegami and Puff Media
PROGRAM HIGHLIGHTS
Local TV Strategies, Radio + Podcast Interactive Forum, Future of Journalism track, Post|Production World New York, NAB Marconi Awards (Oct. 21)
Selling U.S. Soccer
Global Game Gets a Showcase in Gotham
Ahead of the 2026 World Cup, the Wednesday keynote will focus on soccer’s rising domestic popularity
By Tom Butts, TV Tech
As the world’s most popular and accessible sport, soccer in the U.S. has been on a steady growth trajectory for years. Bringing high-profile players like Lionel Messi to Major League Soccer and more live coverage on both broadcast and streaming have certainly helped grow the sport’s popularity in recent years.
With the world’s biggest sporting event, the 2026 FIFA World Cup, coming to North America next year, NAB Show New York will host a fireside chat with executives from the U.S. Soccer Federation and Fox Sports lead soccer analyst
and former U.S. men’s national team midfielder Stu Holden to discuss how the association is harnessing the sport’s increased stateside profile.
Taking place on Wednesday, Oct. 22, at 2:30 p.m. in Theater A, “Game Plan 2026: Building the Brand and Business of U.S. Soccer” will examine the federation’s evolving media strategy, partnerships and digital platforms, as well as how storytelling, innovation and community engagement are fueling its expansion.
The keynote session is one of many sports-themed sessions scheduled for NAB Show New York, with others tackling
such topics as shifts in local TV sports consumption, in-arena technological advances and the role of sports figures in the creator economy.
A SPORT ON THE RISE
David Wright, chief commercial officer for U.S. Soccer, says the organization wants to take advantage of this unique opportunity for growing soccer’s domestic audience.
“[The FIFA World Cup] is a once-in-agenerational moment for our sport … and U.S. Soccer is in a really unique leadership position specific to that event, but then there’s a series of other high-profile
Ben Jackson/USSF/Getty Images
Captain Tim Ream, shown here in a September friendly match against Japan, will lead the U.S. men’s national soccer team into next year’s World Cup.
events that give a window of time into our sport unlike any time before,” he said.
Catherine Newman, chief marketing and communications officer for U.S. Soccer, says growing the sport among young people is a priority. During the chat, they plan to highlight the opening of a new Arthur M. Blank National Training Center in Trilith, Ga., outside Atlanta.
“We will have a home for soccer in America for the first time in our history since we were founded in 1913,” Newman said, adding that the new facility is “at the intersection of sport, media and entertainment.”
The region is one of the fastestgrowing areas for movie and TV production, and the new training center will include a media production facility. “Having a National Training Center [there] really gets to the heart of what
is going on in sport, which is this transition from a purely sports approach to a media and entertainment approach,” she added.
Attracting younger fans is more than about promoting professional soccer, Newman added; it’s also about promoting the benefits of youth sports. And part of that promotion means reaching out to the youth through social media.
“We do a lot of work with [children’s social media network] Zigazoo and we are working very closely with Snap in a new partnership arrangement,” Newman said.
“There are many different aspects to soccer that can help younger people in their lives, whether it’s navigating how to be healthy or how to make friendships, or when to lead, or just spending time away from the screen.”
BEYOND THE PITCH
In the media world, soccer is not just about the game. As with most other professional sports, programming such as TV documentaries and social media content are helping to lead the sport on its upward trajectory. Wright said these elements are coming together at a unique time in the sport’s history.
“There’s more soccer content consumed in the U.S. than any other country around the world. Let that sink in,” he said.
“That speaks to the demand in this country, and we have a real opportunity to grab hold of that. We are creating and producing content that is really valuable to the masses, and by the way, that population is only going to continue to grow. So we’re excited to tell that story.” ●
NAB New York’s Sports Lineup
Other sports-related sessions of note: WEDNESDAY, OCT. 22
1:40 p.m.–2:20 p.m.
Theater D (Booth 875)
Innovation, Experience and Storytelling at BSE Global
3:15 p.m.–4 p.m.
Theater D (Booth 875)
Reimagining the Arena: Innovation at the Heart of Live Sports
THURSDAY, OCT. 23
11 a.m.–11:45 a.m.
Theater D (Booth 875)
Working With Creators: What ‘Traditional’ Sports Media Is Looking for 11 a.m.–12:30 p.m.
Theater D (Booth 875)
Sports Creators Get In the Game
Noon–12:30 p.m.
Theater D (Booth 875)
Sports Content
Creators Showcase
Stu Holden
Excitement among American soccer fans is building with the U.S., Canada and Mexico set to co-host the World Cup next year.
Catherine Newman
Federation
Influencer Impact
Bright Lights, Big Platforms: Creators Take Manhattan
NAB Show New York shines a spotlight on the digital stars and platforms driving global audiences and brand dollars
By Jenny Priestley, TVBEurope
Content creators are reaching a global audience that many traditional media outlets can only dream of. The likes of MrBeast, Dhar Mann and Casey Neistat are watched by millions of viewers around the world, reaching that younger audience that brands and advertisers are desperate to relate to.
Creator Day at NAB New York, set for Oct. 23, will shine a spotlight on the cre-
ator economy, now a $250 billion force that’s reshaping media.
“It’s a day that makes it clear creators aren’t just side players anymore; they’re driving how stories get told, how audiences connect and how money flows in entertainment, sports and news,” said Monica Chuo, head of content curation at the National Association of Broadcasters. “The event cuts straight to what matters: new tools,
smarter business models and fresh ways of making and sharing content in a world where AI and shifting audiences are rewriting the rules.”
For many viewers, there’s no difference between what they watch on a traditional channel or streaming service and the likes of YouTube, TikTok and Twitch. They expect the same production values across everything, and technology is the driving factor in
The Smosh Summer Games pit cast members against one another in a series of team-based challenges. According to Smosh, the games returned in 2025 after a six-year hiatus and drew immense fan engagement.
Smosh/Brennan Iketani
enabling anyone to produce content.
“The iPhone was the first gate into that almost 20 years ago,” said Michael Calvin Jones, senior vice president, creators at Wasserman, which works with some of the most prolific creators across all genres.
“Studio-level production work has been democratized. YouTube [recently] had a new product rollout with new editing and technology tools. It’s going to continue to happen. It just reinforces the art of what the story is.
“We’re a global world,” he continued. “If you’re a creator today and you’re only looking at English-speaking or U.S.-only audiences, you’re limiting the majority of the world.
“Storytelling is the art that flows through language. It doesn’t matter what language it’s in. We’re in a technology [world] where anybody can translate anything, anybody can redub it. That’s going to be powerful for where things are headed in the content environment.”
DEMOCRATIZING PRODUCTION
Creator Day at NAB Show New York will feature a keynote by Alessandra Catanese, CEO of comedy brand Smosh, which boasts 52 million subscribers across its five YouTube channels. Despite having such a huge online audience, Catanese describes Smosh as a media company.
“Today, there really isn’t too much of a difference between traditional and digital. It’s blending so much,” she said. “People use the term ‘multihyphenates’
to describe talent in the space. So why not a media company as well?”
Catanese’s keynote will focus on how Smosh has gone through a creative and strategic renaissance — reviving its legacy while pioneering new formats, talent pipelines and monetization strategies.
“We’re going to be talking about how Smosh redefined comedy for the digital generation, changing how entertainment is created, shared and experienced,” she said. “I’m also going to be getting into how a heritage YouTube brand continues to break the mold and stay relevant.”
TACKING INTO SHIFTING WINDS
“The version of Smosh from 20 years ago is way different to today’s version,” she said. “I want to get into how we got there and which parts were championed internally by Smosh vs. what parts were externally dictated to us — through platforms, through algorithm changes, through the industry, paying attention or not paying attention, or putting value or not putting value. Today’s brand dollars are a lot more than 20 years ago. Those things make a difference.”
When asked the key to Smosh’s success, Catanese emphasized authenticity.
“As cliché as that sounds, the audience knows immediately when you’re not being authentic,” she said. “When we’re working with a brand, we make sure we have a genuine connection with it. We often say no to brands because our talent doesn’t use those particular products. That lends the authenticity that our audience cares about.” ●
“Storytelling is the art that flows through language. It doesn’t matter what language it’s in.”
MICHAEL CALVIN JONES, WASSERMAN
Michael Calvin Jones
At left, Chloe Gottschalk Bounds, fitness creator and founder of lifestyle fitness brand
Bicah, is bringing her high-energy workout to fans with the Bicah Babes IRL tour. At right, “Bachelor in Paradise” winner and influencer
Andrew Spencer works with Brooks Running, an athletic footwear company.
Paige Albiniak, contributing editor, TV NewsCheck; Joe Cerone, EVP, local investment, IPG Mediabrands; Patrick Paolini, EVP, Fox Ad Sales, Fox Television Stations; Heather Gundry, EVP, Head of Local Audio and Video Investment, Dentsu; and Jeremiah Tachna, VP, Sales, Disney Advertising, on a panel at last year’s Local TV Strategies Conference.
‘Wartime Strategy’ Sessions For Local TV’s Future
NAB Show New York’s Local TV Strategies panels are designed as
a
master class in reinventing station operations
By George Winslow, TV Tech
Merger mania. AI. Slumping ad revenue. Fickle, fragmenting audiences. Cord-cutters.
Wireless carriers looking to grab more spectrum. A competitive landscape dominated by Big Tech companies with trillion-dollar market caps. Soaring sports and program costs. Tech talent shortages.
Those are just some aspects of the challenges facing broadcasters over the next few years that will be addressed in a blockbuster Oct. 22 one-day event at NAB Show New York.
“Local TV Strategies: Excelling in a Multiplatform World,” produced in part-
nership with TVNewsCheck, features 11 sessions and dozens of speakers that add up to a master class in how broadcasters can reinvent their businesses.
“This agenda reflects a 360-degree view of the crises and the opportunities that the industry faces right now, from the macroeconomics of TV advertising to M&A [mergers and acquisitions] activity and massive technological changes facing the industry,” said Michael Depp, editor of TVNewsCheck and chief content officer of NewsCheckMedia.
Depp helped organize the event and will moderate a panel of top station group executives including Catherine
Badalamente, CEO, Graham Media Group; Adam Symson, CEO, E.W. Scripps; and Rob Weisbord, chief operating officer and president, Local Media, Sinclair.
One key issue is the likelihood that the elimination of ownership caps will touch off a wave of mergers and acquisitions not seen since the 1990s.
“Over the last few months, we’ve seen a slew of M&A agreements that are creating new dynamics in individual markets and on a national level,” said Janet Stilson, contributing editor to TVNewsCheck. She will moderate a panel on the impact of mergers and acquisitions on the industry.
(From left):
“The floodgates have opened due to a much more lenient regulatory environment,” she said, which raises a series of important questions to examine. “How long will this period of hyper-dealmaking continue? Which groups are likely to transact next? What are the drawbacks and challenges? Is this likely to make TV broadcasters significantly more attractive to advertisers?”
Programming strategies for reaching rapidly changing audiences are also on the agenda. “The broadcast industry is at an inflection point that I think is existential,” added Paige Albiniak, contributing editor, TVNewsCheck, who will lead a panel called “Programming and Audience at a Crossroads.”
“A huge part of what will determine whether local broadcasters survive in this challenging new era is how they can strategically program all of their platforms, how focused they can stay on serving their local markets and how they sell advertising against that programming,” she said.
The daylong event will also provide revenue projections for local broadcasters, explore opportunities in local sports and dive into the rapidly changing ad market. It will include two panels focused on the New York City market, featuring general managers from six local stations, and explore massive tech changes that continue to roil the industry.
And a panel titled “Technology and the Future of the Station Group” will include tech execs from Fox, Hearst, Nexstar Media Group and Sinclair. “In addition to the migration to the cloud and IP and the other major tech changes, those tech leaders are going to talk about the implications of AI across their operations,” Depp said. “There’s really no facet of a television operation that won’t be touched, in all likelihood, by AI in the next couple of years.
“This has been organized to help GMs and stations develop a wartime strategy for the moment that they find themselves in,” Depp added. “Their stations, their jobs have to significantly evolve the way that they approach things, and we’ve organized this to help them do that.”
Registration is open here ●
An Agenda For Change
With the industry entering into a period of enormous change that will shape its future, the Oct. 22 agenda for Local TV Strategies includes these sessions:
9 a.m.–9:30 a.m.
Local TV Revenue Outlook: Headwinds, Tailwinds, Crosswinds
9:30 a.m.–10 a.m.
M&A: Valuations, Benefits and Challenges of Impending Consolidation
10:15 a.m.–11 a.m.
Local Sports: Expanding Audience and Revenue
11:15 a.m.–Noon Station Group Leaders on the State of the Industry
1 p.m.–1:45 p.m.
Technology and the Future of the TV Station Group
1:45 p.m.–2 p.m.
Fireside Chat: From Noise to Clarity: Simplication Through Innovation
2 p.m.–2:45 p.m.
Advertising Leaders on Thriving in 2026
3 p.m.–3:30 p.m.
Programming and Audience at a Crossroads
3:45 p.m.–4:30 p.m.
Make It Local: New York’s GMs On Superserving Audiences and Advertisers
4:30 p.m.–5 p.m.
Make It Local: N.Y. Content Creators Showcase
Catherine Badalamente
Adam Symson
Rob Weisbord
Theater Highlights
On-Floor Theaters Tackle Hot Topics
Attendees of NAB Show New York won’t have to leave the show floor to take advantage of the educational programming that’s on offer. Four on-floor theaters will bring the show’s most relevant topic to life throughout both days of the event, featuring expert-led sessions, rapid-fire talks and insider perspectives. All of these sessions, including ones from the Future of Journalism and Sports Content tracks, are included with an Exhibits Pass. Listed below are some highlights. For the full schedule, go to nabshow.org/new-york
WEDNESDAY. OCT. 22
11:15 a.m.–11:45 a.m.
Theater C (Booth 174)
How to Attract New Broadcast Engineering Talent
Chapter 15 of the Society of Broadcast Engineers, by virtue of being in the New York City area, has access to both a top broadcast market and numerous colleges and universities ripe with potential new broadcast engineering talent. In this session you will hear about how SBE is working with local schools and broadcasters to introduce technically inclined students with an interest in media to the field of broadcast engineering.
Speakers: Andy Gladding, SBE Chapter 15 vice chair and chief engineer, Salem Media of New York; Bud Williamson, SBE Chapter 15 chair and president, Digital Radio Broadcasting
11:45 a.m.–12:15 p.m.
Theater D (Booth 875)
From Broadcast to Streamcast: The New Era of Sports Viewing
The playbook for how fans watch sports is being rewritten. As streaming becomes the dominant force in media, leagues, broadcasters and tech platforms are adapting rapidly — reimagining everything from live game delivery to fan engagement and monetization.
Moderator: Ben Horney, deals reporter, Front Office Sports
Speakers: Cathy Rasenberger, founder, Rasenberger Media/Sports Studio Inc.; Drew Simon, director, content, Genius Sports; Josh Walker, co-founder and CEO, Sports Innovation Lab; Justin Fromm, head of insights, Samsung Labs
1:30 p.m.–2:15 p.m.
Theater A (Booth 803) Trust, Misinformation, and News Credibility: Rebuilding the Public’s Confidence in Journalism
Public trust in journalism is facing unprecedented challenges. The rise of deepfakes, fake news, and algorithmdriven misinformation has blurred the line between fact and fiction. At the same time, audience fragmentation — fueled by filter bubbles and partisan echo chambers — has intensified polarization and eroded the shared reality that credible journalism depends on.
Moderator: Thomas Germain, senior technology journalist, BBC Studios
Speakers: Brian Stelter, chief media analyst, CNN; Oliver Darcy, founder and author, Status; Sara Fischer, media correspondent, Axios
2:30 p.m.–3:15 p.m.
Theater A (Booth 803) Game Plan 2026: Building the Brand and Business of U.S. Soccer
As the world’s game continues to grow in the United States, U.S. Soccer is at the forefront of shaping not only
the future of the sport but also its role in American culture. In this keynote session, Dave Wright and Catherine Newman will explore how U.S. Soccer is building a powerful, resonant brand that connects with diverse audiences, drives fan engagement and unlocks new commercial opportunities.
Moderator: Stu Holden, lead match analyst, Fox Sports
Speakers: Catherine Newman, chief marketing and communications officer, U.S. Soccer Federation; David Wright, chief commercial officer, U.S. Soccer Federation
3:15 p.m.–4 p.m.
Theater C (Booth 174)
Realizing the Benefits of ATSC 3.0 Next Generation Broadcasting
The transition of television broadcasting from DTV (or ATSC 1.0) to ATSC 3.0 is in full swing, with many stations on the air via “ATSC 3.0 lighthouses” and lots of NextGen TV receivers sold. In this session, speakers will discuss the capabilities of the ATSC 3.0 system and progress on the ATSC 3.0 transition plan, along with what stations need to do and exciting new forms of programming made possible by ATSC 3.0.
Moderator: Lynn Claudy, senior vice president of technology, NAB
Speakers: Madeleine Noland, president, ATSC; Mike Schmidt, ATSC 3.0 technologist, Heartland Video Systems
3:15 p.m.–4 p.m.
Theater D (Booth 875)
Reimagining the Arena: Innovation at the Heart of Live Sports
The stadium is no longer just a place to watch the game — it is becoming the ultimate experience engine. This panel dives into how next-generation sports venues are transforming the live entertainment landscape through cuttingedge design, immersive technology and data-driven fan engagement.
Moderator: Joe Lemire, senior writer, Sports Business Journal
Speakers: Charlie Myers, chief technology officer, Monumental Sports & Entertainment; Keia Cole, chief digital officer, Brooklyn Sports & Entertainment; Scott Sullivan, vice president, strategy and innovation, Shure
THURSDAY, OCT. 23
11 a.m.–11:45 a.m.
Theater D (Booth 875)
Working with Creators: What ‘Traditional’ Sports Media Is Looking For Sports content leaders from regional and national sports networks, broadcast and cable share insights about what they want from potential collaborations with creators. These executives share the prospective upshots of these partnerships, the audience needs they most immediately must address and the challenges of crossing the divide between traditional and new media.
Moderator: Michael Depp, chief content officer, NewsCheck Media
Panelists: Alexandra Matcham, VP of content, NBC Sports Philadelphia; Ed Placey, VP of production, MLB, FanDuel Sports Network; Christy Tanner, chair, Swerve Sports; Sean McGarvy, senior director, digital news, E.W. Scripps.
11:20 a.m.–Noon
Theater A (Booth 803)
Mic Check: Creators, AI and the Future of Audio Storytelling Podcasts and audiobooks are two of the most powerful venues for storytelling, community-building and creative expression. From independent voices to
studio-backed productions, creators are redefining what it means to connect with audiences across every genre and format.
Moderator: Dade Hayes, business editor, Deadline Hollywood
Speakers: Luke Cori, VP, technology, head of podcast tech, Audacy; Sadaf Kazmi, head of creator and international products, Audible
Noon–12:40 p.m.
Theater C (Booth 174)
Creators Unplugged: Inside the Hustle, Heart & Hacks
No execs. No filters. Just creators. In this raw, creator-only conversation, a lineup of diverse voices reveal how they turned audiences into communities, passions into paychecks and personal brands into cultural forces.
Speakers: Dylan Huey, CEO, Reach; Zach Blank, Head of Content, Chef Nick DiGiovanni; Shira Lazar, founder and CEO, What’s Trending
Noon–12:30
Theater D (Booth 875)
Sports Content Creators Showcase Sports creators from a variety of content focuses share their elevator pitches for prospective media partnerships. In a series of rapid-fire presentations, they lay out the social audiences and brand relationships they’ve built and what they’d bring to TV.
Moderator: Tinashe Chaponda, CEO and founder, Sosani Studios
Panelists: Video content creators Ahmed Fadli, Maria-Isabelle Parada and Tasia Johnson; Amelia Bacchus, Mill Media; and Maurice Scott
1:30 p.m.–1:45 p.m.
Theater A (Booth 803)
Style, Story, Scale — How Fashion Is Rewriting the Media Playbook
In an era when every fashion house is also a content powerhouse, brand leaders are redefining what it means to connect, convert and culturally resonate. This panel convenes CMOs and marketing innovators from across the fashion spectrum: Luxury icons, contemporary disruptors and digitalnative upstarts who are blending narrative, commerce, creators and technology to build brands that endure.
Speakers: Claire Stern Milch, digital director, Elle; Lydia Fotiadou, head of digital fashion & beauty, Creative Artists Agency
2:45 p.m.–3:25 p.m.
Theater A (Booth 803)
Powering the New Creative Class — Inside the Business of Modern Creators
Creators aren’t just influencers — they are founders, brands and media empires. As digital-native talent reshapes entertainment, commerce and community, the ecosystem supporting them is rapidly evolving. From brand deals and content strategy to equity partnerships and IP ownership, this panel dives into how top agencies and platforms are helping creators grow real businesses.
Moderator: Lucia Moses, senior correspondent, Business Insider
Speakers: Lauren Inganamort, head of strategic brand partnerships, LTK; Michael Calvin Jones, senior vice president, Wasserman
Audio & Podcasting
Innovation and Legacy Share the Audio Spotlight
The NAB Marconi Radio Awards showcase the finest, while the Radio + Podcast Interactive Forum looks to audio’s evolution
By Nick Langan, Radio World
For Mike McVay, who has more than five decades of experience in radio, there is no higher honor.
The industry-renowned consultant will receive the 2025 NAB National Radio Award on Oct. 21. He has guided radio stations, on-air talent and musical acts for more than 50 years.
The presentation will be made during the NAB Marconi Radio Awards dinner program at the iconic Edison Ballroom. Since 1989, the Marconis have recognized stations and individuals for excellence and outstanding performance in radio.
In addition to honoring McVay, this
year’s Marconi winners will be announced. A reception will begin at 6 p.m., followed by the dinner and presentation at 7 p.m.
This is a banner year for McVay, who will also be inducted into the Radio Hall of Fame in October. McVay’s radio journey began at age 15 in his hometown of Pittsburgh, a career he deems both his vocation and avocation.
“Being first and foremost a content creator, the words to Carly Simon’s ‘Anticipation’ best capture my view of radio today: ‘These are the good old days,’” he said.
McVay described the NAB as made up of individuals with “intelligence, strength
and class.” He called the NAB National Radio Award a complete surprise.
The Marconi Awards will honor stations, managers, personalities and podcasts in more than 20 categories, with a total of 100 finalists. Nominees for Legendary Station of the Year include WABC(AM) New York; WCBS-FM in New York; WHLI(AM) on Long Island; WLW(AM) in Cincinnati; and WMMR(FM) in Philadelphia.
Finalists for Network/Syndicated Personality of the Year are Katie Neal of Audacy; Ellen K of KOST(FM) in Los Angeles; Colin Cowherd of Premiere Radio Networks; Steve Harmon of Cumulus Media;
Winners of the 2024 NAB Marconi Radio Awards pose at New York’s Javits Center. The 2025 reception, dinner and presentation will be held at the Edison Ballroom.
and Enrique Santos of iHeartMedia.
TECHNICALLY SPEAKING
How can audio media like radio and podcasting use technology advancements to make better sense of their listeners and in turn run more effective advertisements?
The quest for answers will be central to NAB Show New York’s Radio + Podcast Interactive Forum on Wednesday, Oct. 22. With five sessions from 10 a.m. to 3:30 p.m., organizers highly encourage audience participation.
The session “From Insights to Income: Turning Data Into Revenue” will feature industry heavy hitters. Pierre Bouvard of Cumulus Media/Westwood One hosts a panel including Joe D’Angelo, senior vice president of broadcast radio and digital audio at Xperi; Megan Lazovick, vice president at Edison Research; and Jeremy Sinon, vice president of digital strategy at Hubbard. Panelists promise to demonstrate analytics tools to track listener demographics and optimize ad campaigns.
With AI on everyone’s mind, a highly anticipated session is “The Evolution of AI in Radio and Podcasting.” Moderator Jon Accarrino of Ordo Digital and speaker Matt Kellogg, vice president, sales and
business development at SoundStack, will explore how to harness AI and predictive analytics to analyze listener data and forecast audience trends.
It’s one thing to have the tools, but how do you attract and retain youthful ears? Multimedia personality Zach Sang has a knack for engaging listeners aged 15–30, and he headlines the panel “Niche
to Noteworthy: Winning Strategies for Niche Content Monetization & Gen Z Engagement.” Deborah Parenti of Streamline Publishing will moderate the panel.
Attendees young and old will share an interest in “The Impact of Video and Social Media on Broadcasting & Podcasting” session, which concludes the forum. There will be presentations on how to share ideas for creating short-form video content, using AI-driven social media tools to schedule posts and how listeners find podcasts on YouTube.
Jeff Cucinell, executive vice president of digital marketing at iHeartMedia, will host the panel, which includes speaker Jason “PodVader” Soderberg, vice president of podcast operations and production at the Cumulus Podcast
Network. ●
Students from Montclair State University gather on the red carpet before the 2024 Marconi Awards. The studentrun WMSC(FM) is among the finalists for the 2025 College Radio Station of the Year, the seventh time it has been nominated for a Marconi.
Edison Research Vice President Megan Lazovick will take part in the “From Insights to Income: Turning Data into Revenue” session at the NAB Show New York’s Radio + Podcast Interactive Forum. She is pictured here at the WorldDAB Automotive 2023 conference in Paris.
NAB President and CEO Curtis LeGeyt, Stephen A. Smith and Mike McVay at the 2025 NAB Show in Las Vegas.
Journalism’s Next Chapter Unfolds in New York
Industry leaders confront AI disruption, challenged business models and the fight for trust
By Mike Demenchuk, NAB Show New York Preview
To say these are uncertain times for practitioners of local journalism is an understatement. From economic pressures and the proliferation of artificial intelligence to the current anxious political climate and an audience unsure of who or what to trust in the news media, there’s a great deal of uncertainty.
This year’s NAB Show New York will tackle that uncertainty head-on with a track on The Future of Journalism, a series of panels on Oct. 22 to explore the transformative role of AI and automation in news production; probe how technological change is reshaping revenue models; and focus on misinforma-
tion, credibility and strategies to rebuild the public’s trust in journalism.
NEW TECH, AGE-OLD CONCERNS
AI may be a new technology, but the concerns it poses about accuracy in journalism have a familiar ring, said Thomas Germain, a New York-based senior technology journalist with BBC, who will moderate a Future of Journalism panel.
“AI-fueled misinformation is just a familiar problem in a new, accelerated form,” he said. “Journalism’s biggest challenge is keeping up with a conversation that moves faster, and in more places, than ever before. No institution or even set of institutions can fully control the narrative.”
That’s particularly true concerning algorithm-driven social media platforms operated by “Big Tech” companies like Meta and X. There, Germain said, the challenge lies in balancing concerns over free speech with the need for accountability.
“The best solution I’ve heard comes down to transparency: If platforms opened up more about what their algorithms are doing and how they work, it would go a long way towards having more informed discussions and helping the public demand real accountability,” he said.
Germain will moderate “Trust, Misinformation and News Credibility: Rebuilding the Public’s Confidence in Journalism,” where he will discuss these issues with
CBS News Texas’ AR/VR weather set is an example of the practical use of artificial intelligence in covering the news.
“Journalism’s biggest challenge is keeping up with a conversation that moves faster, and in more places, than ever before. No institution or even set of institutions can fully control the narrative.”
The Future of Journalism track will kick off with a business-geared panel, “The Future of News: AI, New Revenues and Risks, and the Policy Response.”
Moderator Curtis LeGeyt, president and CEO of NAB, will lead panelists in an examination of how policymakers, media firms and tech platforms are grappling with legal protections for content creators and the need for clearer frameworks around attribution and compensation.
Panelists Brad Silver, vice president and global head of public policy, AI and IP at Advance; Nick Radziul, executive vice president, Hearst Television; and Jon Schluess, president, NewsGuild-CWA, will explore recent legislation, proposed regulations and industry developments, and how they might shape business models and editorial strategies.
AI AS A NEWSROOM TOOL
AI and automation will be the focus of a session moderated by RTDNA and RTDNA Foundation Executive Director Tara Puckey. Panelists Amy Freeze, a meteorologist, innovator and public safety advocate and former co-anchor of Fox Weather’s “Weather Command,” and Mark Lukasiewicz, dean of the Lawrence Herbert School of Communication at Hofstra University, will explore the practical application of AI-powered tools in modern journalism.
tools and technologies that news stations and news producers can use,” said Karen Chupka, NAB executive vice president, Global Connections and Events, “but also how to use that technology and still build trust with their communities and with the consumer population.”
Future of Journalism track sessions will be held in Theater A on the NAB Show New York floor. ●
Future of Journalism Schedule
three high-profole journalists who have reported extensively on them.
Panelist Brian Stelter, chief media analyst at CNN, has “always been a sharp observer of how media institutions evolve,” Germain said. “I’m excited to hear his take on how legacy media is adapting to the new landscape. Then there’s [Media Correspondent] Sara Fischer from Axios, who is fantastic at breaking down the trends in the media, both in terms of diving into the weeds and explaining it all in the clearest possible terms.”
Rounding out the panel is Oliver Darcy, founder and author of the influential media newsletter Status. Darcy “has a keen eye for the interplay between media and technology,” said Germain. “He’ll bring some fascinating insights into how platforms are shaping the news.”
“We’re really taking a little bit of a deeper dive into not only some of the
WEDNESDAY, OCT. 22
Theater A (Booth 803)
10:30 a.m.–11:10 a.m.
The Future of News: AI, New Revenues and Risks and the Policy Response
11:10 a.m.–11:45 a.m.
AI and Automation in News
Production: Opportunity, Efficiency and Ethics
11:45 a.m.–1:30 p.m.
Break/Show Floor Exploration
1:30 p.m.–2:15 p.m.
Trust, Misinformation and News
Credibility: Rebuilding the Public’s Confidence in Journalism
THOMAS GERMAIN, BBC
Thomas Germain
Brian Stelter
Oliver Darcy
AJA VIDEO SYSTEMS Mini-Converters and Bridge Live 12-G4
Booth 229
AJA Video Systems will talk about its newest product releases, including the IP25-R and UDC-4K Mini-Converters and BRIDGE LIVE 12G-4 IP video solution (pictured). Introduced in September, these tools are designed to alleviate common pain points as broadcast and production professionals adapt to industry shifts, such as the transition to IP and the move toward multichannel, high-resolution video workflows.
The IP25-R Mini-Converter offers an intuitive, cost-efficient way to bridge SMPTE ST 2110 IP video networks with 4K SDI/HDMI infrastructures and arrives as ST 2110 adoption surges in broadcast and production environments and 4K, HDR workflows mature. It supports a range of confidence monitoring, playout and routing needs in hybrid settings.
UDC-4K is a 12G-SDI and HDMI 2.0 Mini-Converter that boasts powerful 4K/UltraHD/2K/HD up/down/cross scaling, frame sync, distribution amplification and more capabilities to ensure professionals can easily accommodate a wide range of signals and equipment while in the field. UDC-4K includes advanced HDR metadata handling, among other features.
BRIDGE LIVE 12G-4 delivers new capabilities for synchronous multichannel UltraHD video transport and contribution, streaming, remote production and distribution encoding. The high-density IP video workflow solution offers 4 times BNC bidirectional 12G-SDI ports in a 1 rack-unit enclosure for cost-efficient multicamera/source UltraHD IP video, supporting codecs and formats including H.265, H.264, NDI, JPEG XS, SRT and more.
LAWO
Home 4.0
Booth 339
Highlighting IP-native, agile broadcast infrastructures, Lawo will feature HOME 4.0, the latest evolution of its platform for managing distributed broadcast resources.
HOME 4.0 introduces “HOME Passes,” a flexible licensing model that lets operators scale device and app access according to their needs, streamlining deployment and reducing overhead. New Lawo Workspaces provide secure, remote HTML5-native browser access to HOME Apps, enabling collaboration for distributed teams.
Among the highlights is the HOME Audio Shuffler app, a software-based replacement for conventional baseband audio matrices in IP-based dynamic media facilities. It allows users to remap incoming audio, compile streams from multiple sources and customize audio payloads, supporting large-scale I/O configurations with DSP functionality such as gain, phase and delay adjustments.
Complementing this is the HOME Power Core app, a microservice-based, virtualized audio mixing engine that runs on COTS servers, offering compact, large or XL instances to optimize CPU utilization while supporting multiple formats and broadcast standards.
Lawo will also demonstrate integration with Skyline’s DataMiner.
Exhibitor Spotlight
APPEAR
APPEAR X5
Booth 746
The Appear X5 is the newest evolution of the award-winning X Platform, delivering high-performance live production capabilities in a compact and cost-effective form. Purpose-built for broadcasters, service providers and content creators managing high-value live events at smaller scale, the X5 brings Tier-1 performance to Tier-2 and Tier-3 operators. It delivers ultralow latency, industry-leading compression, and robust IP media transport in an ultraportable chassis that is as agile as it is powerful.
Supporting AVC and HEVC encoding/decoding, uncompressed SDI and ST2110 workflows, and Appear’s hardware-accelerated SRT (aSRT), the X5 enables smooth transi-
RADIO.CLOUD
Content Transporter
Booth 930
Radio.Cloud will display its cloud-based suite of tools, including a newly enhanced Content Transporter.
The local service boasts a browser-based interface and complements the company’s Content Controller platform.
“Transporter ensures that all syndicated show segments deliver directly into a station’s automation for playout, including last-minute changes,” the company said. It works best with Radio.Cloud but integrates into all automation systems.
Shawn Gilbert, solutions architect and Content Controller product lead, said, “We give both stations and syndicators the ability to monitor the status of content segments from anywhere.”
Content Controller harnesses the power of AI to allow hyper-localization and distribution of national or network content. The company said the platform has increased revenue for content creators and show hosts by enabling unlimited custom local versions of nationally syndicated shows.
tions to IP-based live production. Its efficiency and versatility make it an ideal choice for remote contribution, cloud-based workflows and broadcast-grade media transport. As part of Appear’s X Platform ecosystem, the X5 ensures seamless interoperability with software-based tools like the VX Media Gateway. The X5 positions operators to unlock hybrid workflows that balance hardware reliability with software flexibility. By combining modular design with future-ready IP capabilities, the X5 empowers broadcasters to deliver pristine, real-time media across networks with efficiency, security and confidence.
TELOS ALLIANCE
Tools for Creators
Booth 131
Telos Alliance said it will spotlight “practical tools that help broadcasters, streamers and content creators navigate today’s rapidly evolving audio workflows.”
For content production, highlights include Jünger Audio’s new flexAI Cloud implementation for cloud-native, automated, real-time audio processing and immersive audio.
Telos will show the Minnetonka AudioTools Server for file-based audio QC and compliance, as well as Linear Acoustic AERO.enterprise software-based TV loudness control and audio processing. And it will discuss how Telos Infinity VIP intercom software can help extend communications to remote production crews and talent with scalable, IP-based comms.
Also new is the Studio Essentials family of broadcast products, including the Axia Altus SE virtual mixing console and Telos VX Duo broadcast VoIP system. The Axia StudioCore AoIP mixing engine for iQ consoles, shown, and the StudioEdge I/O endpoint will also be on display.
ENCO
Aitrack AI Solutions
Booth 539
ENCO will highlight its AI solutions for radio broadcasters, including a holistic dynamic content insertion toolset for aiTrack.
ENCO will demonstrate an aiTrack application that can seamlessly produce and insert AI-generated breaks and voice tracks. It has added more tools, including multilanguage dialogue and more emotional tones and inflections to better match mood, region and language.
“This represents a preview of a much larger selection of voicing features and toolsets to be unveiled later this year,” the company said.
The aiTrack application uses generative AI models and synthetic speech engines to deliver engaging, dynamic content, with instant turnaround and voice insertions of breaking news, weather, traffic and more into live broadcasts.
ENCO will also demonstrate enhancements to its SPECai ad creation platform, now live in more than 1,100 radio stations.
TECHEX
TX Darwin and TX Edge Upgrades
Booth 262
At NAB Show New York, live broadcast infrastructure provider Techex said it will showcase major upgrades to its tx darwin and tx edge platforms to streamline operations, speed deployments and boost ground-tocloud video resilience.
Expansions to Techex’s award-winning tx darwin framework will enable broadcasters to manage, adapt and protect high-value content, the company said. Premium MPEG-4 AVCX and JPEG XS codecs will allow workflows to span the compressed and baseband domains, moving seamlessly between standards for different media flows and transport bandwidths. tx darwin Blueprints will enable sophisticated, hierarchical workflows to be designed once and deployed repeatedly. Motion-compensated video standards conversion, developed with InSync, will deliver a software-native solution that can be deployed on premise or in the cloud. And dynamic HTML5 graphics and integrations will enable forensic watermarking.
Techex will also introduce SRT-proteced JPEG XS TR-7 into its tx edge IP transport platform, enabling compromise-free live sports production in the cloud.
Exhibitor Spotlight
WHEATSTONE
Linux Driver for Wheatnet IP
Booth 833
Wheatstone will show a new Linux-based audio driver for its intelligent AoIP network.
The driver is now available for the WheatNet IP audio network for bidirectional audio streaming between elements and across the AoIP studio environment.
WheatNet IP is an AoIP system made up of broadcast consoles, talent stations, virtual interfaces and I/O Blades for audio routing, mixing, processing, silence detection and logic control in one native IP audio environment.
The company said Linux is known for its stability as an open-source operating system without vulnerabilities often associated with the Windows OS. The company’s programmable LXE console and streaming appliances are also based on Linux OS.
WheatNet IP Linux audio driver options are available for supporting up to 24 simultaneous audio streams in and out, depending on host capabilities, and 128 SLIO ports for extensive network-based logic control functions without physical cabling.
Wheatstone continues to offer its Windows audio driver.
Exhibitor Spotlight
CLOUDJUNCXION
Seeker SD-WAN Solution
Room 2D01
Seeker is an advanced SD-WAN solution for Ethernet/IP data delivery using multiple WAN links. CloudJuncxion will demonstrate it in Room 2D01 and discuss it in a Wednesday session at Theater C on the NAB Show New York exhibit floor.
This technology has been used in support of Department of Defense missions and now can help broadcasters build resilient, flexible network architectures. For example, New York Public Radio is using consumer-grade ISP links and transports like LTE and microwave to reduce costs while improving transmission quality and resilience.
Hitless transmission of critical feeds is possible using consumer-grade ISP links instead of expensive leased lines,
MATROX VIDEO IP Video Innovations
Booth 334
At NAB Show New York, Matrox Video will showcase its latest IP video innovations designed to empower broadcasters, live event producers and broadcast professionals with open-standard, future-ready solutions. Among the highlights is the Matrox Avio 2 (pictured), the industry’s first open standards-based IPMX/ST 2110 IP KVM extender. With 4K60 4:4:4 video, secure real-time performance and NMOS support, Avio 2 is purpose-built for mission-critical applications. Matrox Video will also feature the ConvertIP series of ST 2110/IPMX baseband converters and encoders/decoders, enabling smooth conversion between uncompressed and compressed IP streams for maximum workflow adaptability. For contribution and remote production, the Matrox Monarch EDGE encoder provides high-performance, multichannel 4K and HD delivery with ultralow latency, making it ideal for broadcasters and live event producers. Rounding out the lineup, the Matrox Vion 4K IP video gateway supports multichannel encoding, decoding and transcoding across formats, including H.264, HEVC, NDI, IPMX, ST 2110-22 and SRT, simplifying media transport and ensuring interoperability at scale.
optionally complemented with Starlink, LTE, microwave and other transports.
“Sophisticated aggregation algorithms, a comprehensive QoS framework and multiple transmission modes provide unprecedented configurability for managing bandwidth and resilience,” the company says.
Seeker enables sophisticated network topologies with autonomous healing and operational simplicity.
The diagram depicts the diversity of WAN links Seeker aggregates and deployment models including CloudJuncxion and customer-hosted platforms.
IKEGAMI IPX-100 IP Extension Unit
Booth 708
Ikegami will exhibit its IPX-100 IP extension unit in its first NAB Show New York appearance. The IPX-100 IP offers an alternative to the conventional base station or CCU for applications where the IP interface of video, audio and intercom are planned from day one. Just two units high by half 19-inch rack width, the IPX-100 is small and lightweight, making it ideal for mobile production vehicles, REMI equipment rooms and other small spaces. For throwdown applications, it can be ordered with a convenient carry handle. The IPX-100 has the same robust camera head power capacity as the BSX-100, providing power via conventional SMPTE-hybrid fiber camera cable at a distance of up to 2.2 miles depending on camera model and configuration. An integral test signal generator allows IP system configuration before a camera head is connected. An HD-SDI video monitoring output enables direct connection of a monitor to the IPX-100, facilitating initial setup. Other products to be shown include the UHL-X40 ultracompact UHD/HD HDR camera, HDK-X500 HD HDR portable camera system, HLM-2460WA Full-HD 24-inch LCD monitor and enhanced ULE-217-HDR Full HD multiformat 21.5-inch LCD monitor.