42 » CEDIA EXPO/CIX 2025 SHOW DAILY « VIP EDITION
Ascendo Spotlights Flagship THE28 Sub, Black Swan Speakers BOOTH 4312 Prepare to be enthralled by Ascendo’s exquisite high-performance luxury audio at Booth 4312. For the first time, Ascendo is showing two of its flagship products—THE28 Sub Pro Passive Squared and Black Swan speakers—in a sublime high-gloss full carbon finish. The award-winning THE28 Sub is the ultimate combination of unparalleled bass and radical design with a depth of just 30 cm/11.8 inch and the ability to effortlessly reach infrasonic frequencies down to the single digits. Ascendo’s Black Swans combine seductive sound and outstanding musicality with striking sculptural design. But, that’s not all: Sound Room 7 is featuring a high-performance luxury home theater demo from some of the best brands in home cinema, including a new Ascendo speaker design plus, for the first time at CEDIA Expo/CIX, Ascendo’s behemoth infrasonic subwoofer.
Ascendo’s THE28 Sub Pro Passive Squared
Hunter Douglas Spotlights Automated Window Treatments
Severtson Features Proteus Series Masking Screens BOOTH 4140 Severtson Screens is featuring its recently launched Proteus Series projection screens with built-in masking system during CEDIA Expo/CIX 2025, Proteus Series screens allow you to quickly and easily switch between 16:9 and 2.39:1 aspect ratios. The Proteus Series screens allow users to quickly, quietly, and easily transform the screen to accommodate the industry’s most common aspect ratios (16:9 and 2.39:1) without visible gray bars which can distract from the viewing experience, thus providing a perfect clean edge for the most common content formats. With Proteus, you can watch TV programming and sports in 16:9 format without any projection bleed-over or visible gray bars, then switch to 2.39:1 for movies at the simple push of a button. The Proteus Series features your choice of one of Severtson’s signature USAmade projection surfaces or optical coatings (listed below). All optical coatings also available in micro-perf. Choices include Cinema White (1.3 gain); Cinema Grey (1.0 gain); Stellar White (1.3-2.6 gain); High Contrast Grey [HCNC] (0.7 gain); Grey Vision (1.32.2 gain); SAT-4K (1.18 gain); TAT-4K (0.93 gain); Bright White AcousticallyTransparent [BWAT] (1.0-1.1 gain); S?Vision 3D GX (1.4-3.0 gain; Severtson’s advanced, water-based optical coating recommended for passive 3D projection).
BOOTH 3737 At CEDIA Expo/CIX, Hunter Douglas is inviting dealers to expand their shading offerings-and their margins-by exploring its full portfolio of automated window treatments. According to data from the Hunter Douglas Custom Integrator Program (CIP), roller shades make up 41 percent of unit sales but generate just 39 percent of revenue. That means the remaining 60 percent of revenue comes from other categories, like elegant sheer shadings, energy-efficient honeycomb shades, and premium Roman shades and shutters. Design-driven products like Silhouette, Pirouette, and Luminette account for just 10 percent of sales but deliver 17 percent of revenue. Duette Honeycomb Shades offer a triple win: style, smart automation, and potential tax credits up to $1,200. And for luxury clients, Roman shades and hardwood shutters deliver high-end appeal—and strong returns. Visit the Hunter Douglas booth to join CIP, a program offers exclusive access to motorized solutions, product training, marketing support, and more.
Hunter Douglas’s Pieouette window shadings in a bedroom setting