MULTIMEDIA JOURNALISM AND NARRATIVE FLOW
implement a top-down perspective, which functions with a rhetoric of information, and the video stories predominantly apply an eye-level perspective with the content function of identification and fascination. The four research questions stated in this paper were investigated through visual and textual analysis. Through the findings of the analysis, it appears clear that the structure, design and content variables that have been included in the two textual analyses are relevant and applicable to the purpose of identifying factors that create cohesion and tension in the narrative flow of longform linear, author-driven embedded multimedia news narratives. Table 3 summarises the findings of the study. Cohesion factors
Tension factors
Transparent navigation
Unclear navigation
Logical arrangement
Inconsistent organisation
Visual
Consistent
Inexpedient
design/Layout
Clear priority of elements
Confusing priority of elements
Structure
Appropriate
salience
and
Arbitrary salience and framing
framing
Random
implementation
Thorough implementation of
colours
colours
Uninviting thumbnails
of
Inviting thumbnails Content
Deliberate choice of content
Random choice of content for
for media type
media type
Purposeful
management
of
Unintentional
management
of
story elements’ perspectives
story elements’ perspectives and
and functions
functions
Considerate of choice of talent
Extensive repetitive use of talent
in story elements
in story elements
Table 3: Summary of cohesion and tension factors between text and video elements in linear author-driven multimedia narratives.
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