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Brand USA Partners with America250 to Promote Nation’s Semiquincentennial
By Todd McElwee
Enthusiastic to celebrate the nation’s 250th anniversary in 2026, Brand USA and America250 have announced a strategic partnership aimed at inspiring international audiences to explore the nation’s history, heritage, and culture throughout the anniversary year.
“Brand USA is proud to partner with America250 to showcase the significance of this historic celebration to the world,” said Fred Dixon, President & CEO of Brand USA. “With our expertise in international marketing and storytelling, Brand USA is uniquely positioned to highlight the spirit and significance of America250 globally. Through this partnership, we’ll inspire travelers to connect with the places, people, and moments that define our nation—and invite them to be part of this historic milestone.”
America250 is a nonpartisan initiative intended to engage every Amer-
ican in commemorating the 250th anniversary of our country. Chaired by Rosie Rios, CEO of Red River Associates, leadership includes a variety of Congressional leaders, Cabinet members, academics and others.
As an official America250 Supporting Partner, Brand USA will work to amplify anniversary programming and broaden the reach and impact of the celebration.
“As we look ahead to America’s 250th anniversary, we’re thrilled to partner with Brand USA to invite the world to experience this momentous milestone,” said Ari Abergel, Executive Director of America250. “This collaboration reflects our shared commitment to honoring our past, celebrating our present, and inspiring a future grounded in the American Spirit. Together, we’re bringing America’s story to life for global audiences in unforgettable ways.”
The announcement follows the recent launch of Brand USA’s new
global tourism campaign, America the Beautiful, which the organization said invites the globe to discover the breathtaking landscapes and authentic experiences found throughout country.
“As part of this effort, Brand USA will spotlight the anniversary celebration through curated travel itineraries and compelling storytelling that connect visitors to the people and places that embody the American spirit,” according to Brand USA.
Learn more at AmericaTheBeautiful.com/ America-250
A coalition of residents, small business owners, Broadway workers, labor unions, community leaders, elected officials, hotels and
Duffy Square late last month in an illustration of community support for Caesars Palace Times Square—the proposal for a gaming and entertainment destination from SL Green, Caesars Entertainment, and Roc Nation. More than 1,000 people attended the event, which included remarks from Rev. Al Sharpton.
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HOTS Snakes on a Plane—No, Really!… Airline workers at Melbourne Airport in Australia lived the title of the campy Samual L. Jackson classic Snakes on a Plane on July 1, authorities told the Associated Press. The crew of a domestic flight scheduled to fly to Brisbane was delayed for two hours after a stowaway snake was found in the cargo hold of the Virgin Australia Flight VA337 plane. Professional snake wrangler Mark Pelley was called to the scene. For those readers who are unfamiliar with Australia, it is the home of most of the world’s venomous snakes. In the dark cargo hold, Pelley believed the
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snake to be venomous, but when he finally caught the slithery stowaway, he discovered that it was, in fact, a harmless two-foot-long green tree snake. “It wasn’t until after I caught the snake that I realized that it wasn’t venomous,” Pelley told AP. “Until that point it looked very dangerous to me.” Pelley suspected that the snake boarded the plane in someone’s luggage (what a wild sentence!) in Brisbane, the species’ native region, and escaped during the two-hour flight to Melbourne. HOTS wonders how many times a snake has delayed travel plans in the Outback.
HOTS Unexpected Soccer Stars… China hosted the first robotic soccer tournament on June 28 in Beijing. The ROBO League tournament consisted of three versus three matches played by AI-powered teams of metal athletes. Thousands attended the event, UPI reported. The robot’s strategies as teams attempted to score were determined by AI. “This is the first fully autonomous AI robot football match in China,” said Dou Jing, Executive Director of the ROBO League tournament and Deputy
General Manager of Shangyicheng Technology and Culture Group, in an interview with the Global Times. “It represents a combination of technological innovation and industrial application, as well as an important window for bringing robots into public life and real-world scenarios.” The tournament was won by the THU Robotics team from Tsinghua University. The team beat the Mountain Sea team from China Agricultural University by two points, according to UPI. HOTS wonders if AI sweat digital droplets?
Jim Cook Announced as Head of New Orleans’ Morial Convention Center
By Jonathan Trager
Jim Cook has been appointed President & CEO of the New Orleans Ernest N. Morial Convention Center, assuming the position during a pivotal time of development for the destination. Cook, who starts his new job in August, said he was “honored” to step into the role.
“The convention center is a cornerstone of New Orleans’ hospitality industry, driving business, tourism and opportunity,” said Cook. “I want to thank Alita [Caparotta] for her steady leadership as Interim President & CEO. It is her guidance that has positioned us well for continued progress. I look forward to working with our team, partners and stakeholders to build on our success and expand our contributions to the city and its economy.”
“Bringing in a leader of Jim’s caliber,
experience and knowledge of the local market is a key and critical step for the Convention Center,” said Russ W. Allen, President of the Ernest N. Morial New Orleans Exhibition Hall Authority. “This role demands someone with the expertise, leadership and vision to build on our momentum and advance progress for New Orleans. Jim’s industry knowledge and commitment to excellence will be invaluable in shaping the Convention Center’s future.”
Most recently, Cook served as General Manager of the Sheraton New Orleans Hotel. Throughout his 26-year career with Marriott, Cook successfully led numerous repositioning of hotels.
Programs currently underway in New Orleans include the development of the Omni New Orleans headquar-
Trump Administration Considering ‘Temporary Pass’ for Migrant Hospitality Workers
By Jordan Bradley
The Trump administration is considering offering temporary passes for migrant farm and hospitality workers after President Donald Trump discussed modifying his immigration stance.
The pass would allow migrant farm and hospitality workers to stay in the country and pay taxes, he said.
“We’re working on it right now… some kind of a temporary pass, where people pay taxes, where the farmer can have a little control as opposed to you walk in and take everybody away,” Trump said in a July 1 interview with Fox News, noting later in the interview that the pass would also apply to hospitality workers.
The goal of the pass would be to protect businesses that rely on sea-
sonal labor to be viable by giving them more oversight of migrant workers and implementing a new system that would require workers to register.
“We’re going to give them responsibility for people, and we’re going to have a system of signing them up so they don’t have to go,” Trump said. “They can be here legally, they can pay taxes, and everything. They’re not getting citizenship, but they get other things. And the farmers need them to do the work.”
After six Republican California state senators signed a letter criticizing the U.S. Immigration and Customs Enforcement (ICE) agency’s “sweeping raids” of workplaces throughout the state, California State Sen. Melissa Melendez spoke against leniency for specific sectors in a June 30 post on X.
“So, if I’m to understand this correctly, we should look the other way regarding illegal immigration as long as it’s in the construction, hotel or restaurant industries,” she said. “This is far beyond disappointing; it’s infuriating.”
The administration has been delivering mixed messages regarding treatment of migrant farm and hotel workers since the Trump administration increased arrest quotas for ICE earlier this year.
In a statement reported by The Hill on June 29, the administration’s Border Czar Tom Homan said it would “continue to do worksite enforcement operations, even on farms and hotels, but based on a prioritized basis.”
It is as yet unclear how the temporary passes would be distributed.
Jim Cook ters hotel, which is expected to break ground in 2026; the River District
By Jordan Bradley
The Hospitality Sales and Marketing Association (HSMAI) announced on June 30 its second Annual Commercial Strategy Conference drew a “record-breaking” number of attendees.
According to the association, the conference hosted 950 hospitality professionals, a 10% increase in attendance over last year’s event.
That growth in the conference’s second year denotes a white space in the hospitality industry, according to HSMAI President and CEO Brian Hicks.
“The 10% growth of the Commercial Strategy Conference in just its second year is a powerful reflection of the industry’s hunger for collaboration, innovation, and unified commercial leadership,” said Hicks. “It’s clear that the convergence of sales, marketing, revenue, and distribution isn’t just a concept, it’s the future. We’re proud to provide a platform where hospitality leaders can come together to learn, share, and shape what’s next.”
HSMAI Reports Record Attendance at Annual Commercial Strategy Conference
Technology Exposition & Conference (HITEC) in Indianapolis.
The conference’s topics were “crafted by hoteliers, for hoteliers,” HSMAI said, which included a session called “Thunderclaps” where industry leaders presented “high-energy” seven-minute segments on current topics. This year’s “Thunderclaps” session topics included automation, search engine optimization, revenue strategy, persuasive communication, and platform innovation.
A significant focus in both general and breakout sessions was on artificial intelligence, and how it’s transforming the hotel industry for both hoteliers and guests.
We’re proud to provide a platform where hospitality leaders can come together to learn, share, and shape what’s next.”
The conference was held in conjunction with the Hospitality Industry
“From the moment a traveler dreams of their next getaway to the final booking confirmation—and even beyond—AI is revolutionizing every touchpoint of the consumer journey,” said Dr. Kelly McGuire, Principal, McRevenue and HSMAI Americas Board Member.
“Guests and meeting planners are using AI to discover brands, compare hotels, and design smarter, more personalized experiences for themselves. Whether it’s planning a leisure trip or organizing a complex event, AI is reshaping the way decisions are made and how preferences are matched.” Attendees were able to participate in hands-on demonstrations of
Justin Smith Appointed Head of National Sheriffs’
By Todd McElwee
Former sheriff Justin Smith is set to become Executive Director & CEO of the National Sheriffs’ Association (NSA). He succeeds Jonathan Thompson, who is retiring at the end of 2025 after 11 years in the position.
“I have gained a tremendous respect for the Office of Sheriff and for the men and women who serve in that role,” said Smith. “I look forward to serving and supporting America’s Sheriffs and their Offices as they face many formidable challenges in the years to come.”
Smith’s resume includes 36 years of combined law enforcement and public safety experience. He was elected as Larimer County, Colorado’s 27th sheriff and took office in 2011, serving a total of three terms (12 years) as sheriff until he was term-limited in 2023.
Justin Smith
“Having served both as an elected sheriff and as an NSA leader over the
years, Justin brings the perfect combination of experience to the important role,” said NSA President Sheriff Kieran Donahue. “Americas Sheriffs’ interests
in Washington and across the country are in good hands.”
Born and raised in central Kansas, Smith attended Wichita State University and graduated with a Bachelor’s degree in Administration of Justice in 1991. He earned a Master’s degree in Criminal Justice from the University of Colorado’s Graduate School of Public Affairs in 2003.
From 2004–2010, Smith served as a part-time adjunct professor of criminal justice at Colorado State University. He’s also a graduate of the FBI National Academy, the National
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project; and the ongoing $557 million facility improvement plan.
“With critical projects like the headquarters hotel on the horizon, we need strong strategic foresight to guide these efforts in an increasingly competitive environment,” said Walt Leger III, President & CEO of New Orleans & Company. “Jim is a thoughtful leader who puts his team and people first, a
prompt engineering and workflow optimization. They saw presentations on AI’s ability to enhance collaboration by breaking down organizational silos and “surface new revenue opportunities,” among other topics, HSMAI said. The association also announced that the 2026 HSMAI Commercial Strategy Conference will be held from June 16–18 in San Antonio.
Association
Sheriff’s Institute and the FBI Law Enforcement Executive Development Seminar.
Smith has held leadership roles in several organizations, including president of the County Sheriffs of Colorado and Colorado Jail Association; board member and president of the Rocky Mountain Chapter of the FBI National Academy Associates; and board member and member of the executive committee for the National Sheriffs’ Association. He and his wife, Anne, plan to relocate to the Washington, D.C., area.
nationally respected hotel executive, and a former chairman and a longtime board member of New Orleans & Company with a deep understanding of New Orleans’ unique tourism landscape.”
Cook, who has an MBA from Louisiana State University Shreveport, has also held roles with organizations such as New Orleans & Company, the Downtown Development District, and the New Orleans Police & Justice Foundation.
Speakers at HSMAI’s 2025 Commercial Strategy Conference discuss the topic “Breaking Down Silos: Uniting Commercial Strategy for Maximum Profitability.” Pictured left to right: Kelly McGuire, Principal, McRevenue; Kristie Goshow, Chief Commercial Officer, Peregrine Hospitality; Ankur Randev, Principal & COO, Highgate Hotels; and Allison Handy, EVP Commercial, Aimbridge Hospitality.
USAE xchange
Conversation with Don Welsh, President & CEO, Destinations International
Hot-button issues that impact the tourism industry, such as travel restrictions and trade tariffs, are now prominent on the national stage. In an interview with USAE just prior to the 2025 Destinations International Annual Convention, President & CEO Don Welsh spoke about the current political climate and the importance of encouraging international visitation to the United States.
USAE: What’s your view on the administration’s travel and trade policies?
Welsh: I think if we focus on what’s only occurring now and don’t factor in what occurred during Covid, then we don’t have a point of reference. The one thing that has continued to stand out is that our industry is resilient. These are new and unique challenges, and I don’t want to sugarcoat it, but our need for collaboration and conversation has never been greater. We’ve experienced in the past that there are very few things that get thrown our way in this industry that we can’t work our way through, regardless of the challenge.
I do think a majority of these challenges right now—whether it’s repercussions from tariffs, or the impact from the ongoing war with Russia and Ukraine, or the situation in Israel and now Iran and what continues to take place in Gaza—all of these things factor into the decision process as to whether people are going to travel out of their region when these things happen. A lot of countries in the world have their own economic challenges regardless of their geopolitical issues taking place in their region. Many people make the decision to travel but may postpone that long trip and wait until next year or the year after.
The main thing I want to drive home is that the appeal of the United States is still there, but the competition for that international visitor has never been greater. In the last decade, there are destinations around the world that have done a brilliant job in marketing their assets, and we need to factor that into our planning our well.
USAE: What if any concerns has the association heard from members on these issues?
Welsh: Yes. One specific area is Canada. We have 70 members in Canada (in fact, the association’s Incoming Chair, Leslie Bruce, is President & CEO of Banff & Lake Louise Tourism in Canada). We have seen a significant decline in visitation whether by car across the border or by air travel from Canada into the United States. The major decrease in cross-border travel
means so much, not only economically but also culturally. Clearly, the continued rhetoric of them becoming the 51st state is insulting—justifiably so, by the way—but their new Prime Minister, Mark Carney, and President Trump seem to be forging a professional relationship. I think that’s a good step, and I’m hopeful that the emerging relationship between Prime Minister Carney and President Trump will pay off over the months ahead. But we have to acknowledge there are a lot of Canadian citizens who have long felt a neighborly relationship with the United States, and for many of them, that’s been damaged.
At DI, we’re doing everything we can to help. Anything our Canadian members need, within reason, we’re doing it. I’m really optimistic now with Leslie coming on board. She’s coined a term called “radical collaboration.” We’ve got to be proactive now as an industry—not just in the United States but throughout the world—in talking about the profound economic impact, job creation, and positive impact of visitors to our destinations.
There’s another major concern here, and that’s [the push to cut funding] for Brand USA. We’re working with [U.S. Travel Association President & CEO] Geoff Freeman and his team navigating the many challenges that are underway. I applaud their work, because day in and day out they are working with former lawmakers and new administration to talk about the power and benefits of tourism to the United States both domestically and internationally. For them to be potentially defunded during this time of recovery makes no sense to me. This private-public partnership has been in existence for 15 years now, and the ROI every year is growing and benefitting the U.S. economy. It’s very encouraging to see in President Trump’s budget that he’s supporting Brand USA’s funding in its entirety of $100 million. I hope that will result in support when the final bill is delivered in the near future.
USAE: What role can DI play in promoting international visitation in the current climate?
Welsh: Our job is provide the tools and resources for our members. We have almost 800 members in 34 countries, and tourism challenges aren’t just confined to the United States—they’re global challenges. The continued work we’re doing in advocacy, research, and education is now more critical than ever. I believe delivering that in person or online has been a big reason behind our growth. There’s a need for radical collabo-
ration and the community coming together. Let’s hope the annual convention in Chicago sparks this catalyst for communication, and this is where leaders need to lead. I’m traveling a lot now, and I’ve never seen a more “can do, get it done” attitude during these challenging times.
USAE: Are there any actions DI is encouraging its members to take?
Welsh: That’s where I believe the work of Jack Johnson leading our advocacy efforts is so important. He has very in-depth, extensive experience in the political world with Choose Chicago and the last 10 years at DI. I think whether it’s our toolkit or the lexicon of how we talk about what we do, I’m really encouraged that many
destinations have adopted his playbook to communicate frequently to local lawmakers about how tourism is essential and not optional, regardless of the community. In particular, for destinations competing on a global scale, this isn’t a time where they can afford budget cuts or staffing reductions or significant changes to their funding model. I believe we have a president who became a successful hotel owner, and he understands everything I just talked about. With the upcoming World Cup, American250, the Olympics, and hundreds of other events taking place in the near future that will draw domestic and global visitors, this is not a time for us to throttle back.
Caesars Entertainment Releases Corporate Social Responsibility Report
By Todd McElwee
Caesars Entertainment’s PEOPLE PLANET PLAY publication, its annual Corporate Social Responsibility Report, has been released. In 2024, the Caesars Foundation donated more than $3.4 million to national and local nonprofit organizations and disaster relief efforts.
The company provided $72 million in total community investment in 2024, which includes the monetary value of 93,000 HERO volunteer hours invested by Caesars Entertainment Team Members.
Kiersten Flint, Sr. Vice President of Corporate Social Responsibility and Internal Communications of
Don Welsh
NEWS NEWS
Massachusetts Shutters Almost All Hotel Shelters for Homeless Expects
By Jordan Bradley
The state of Massachusetts closed a significant portion of its remaining hotel shelters on June 30.
Prior to the closures, 28 hotels were accommodating migrant families and local families without homes who had been impacted by a statewide housing shortage. By press deadline, only four of those hotel shelters were operational.
The state’s Governor Maura Healey declared a state of emergency in August 2023 when a spike in migrant arrivals overwhelmed state shelters leading to increased instances of homelessness for migrants and local families.
to Close Remaining by End of 2025
the peak of the sheltering 128 hotels were sheltering approximately 7,500 families without homes.
Healey’s office said it had expected to close the shelters by the end of the year, but announced the shutdowns in late May, noting that the closures were ahead of schedule due to a significant drop in caseloads.
“The number of families in shelter recently dropped below 5,000 for the first time since July 2023,” Healey’s office said, “and is expected to drop below 4,000 families this summer –six months ahead of schedule.”
According to the Boston Globe, at
“The number of families in shelter recently dropped below 5,000 for the first time since July 2023,” Healey’s office said, “and is expected to drop below 4,000 families this summer – six months ahead of schedule.”
According to a special report on the crisis from the state, Massachusetts spent approximately $1 billion a year to fund the shelter
Hyatt to Sell Playa’s Real Estate Portfolio for $2B
By Jordan Bradley
Hyatt Hotels Corporation is in talks with Tortuga Resorts to sell Hyatt’s recently acquired portfolio of Playa Hotels and Resorts real estate for $2 billion, the hotel giant announced on June 30.
Hyatt acquired the Playa real estate portfolio on June 17 for $2.6 billion, including approximately $900 million of debt, the hotel chain said. The portfolio includes 15 all-inclusive hotel and resort properties across Mexico, the Dominican Republic, and Jamaica.
The terms of the sale also include 50-year management agreements for 13 of the 15 properties in line with Hyatt’s standard all-inclusive management fee structure, the company said. The remaining two properties will be under separate contract agreements.
Tortuga Resorts currently consists of eight beach resorts with approximately 2,900 guest rooms across Mexico and the Caribbean. The company is a joint venture between an affiliate of real estate investment firm KSL Capital Partners and Mexico City-based private investment firm Rodina.
Hyatt, like many other hotel
chains, has refocused strategy to prioritize asset-light business, retaining ownership of few physical properties while entering into management agreements with hotel and resort owners.
“The planned real estate sale to Tortuga transforms the acquisition of Playa Hotels & Resorts into a fully asset-light transaction and increases Hyatt’s fee-based earnings,” said Mark Hoplamazian, President and CEO of Hyatt.
Hyatt said it expects that asset-light earnings could reach at least 90% by 2027.
“Hyatt has secured long-term, durable management agreements and the planned real estate sale demonstrates Hyatt’s commitment to its asset-light business model and ability to deliver value to shareholders that is accretive in the first full year,” Hoplamazian added.
In a filing with the U.S. Securities and Exchange Commission, Hyatt disclosed the acquisition of the Playa portfolio on June 17 and filed documents to enter into the agreement discussions with Tortuga on June 29.
The transaction is expected to be completed by the end of 2025 and is subject to regulatory approval in Mexico.
system during the recent housing shortage.
“Beginning in 2022, the Commonwealth saw an unprecedented demand for shelter due to the housing crisis, failed federal immigration policy and a lack of safeguards to control the expansion of the shelter system,” the report said, with a previous administration turning to hotels to support families in crisis.
The report also noted that hotels are an expensive form of shelter for both the state and the families sheltering within, requiring increased costs for transportation and food.
Healy said: “When we took office, homeless families were being placed in hotel shelters across the state. A hotel is no place to raise a family,
and they are the least cost effective. That’s why we implemented reforms to lower caseloads and the cost of the shelter system. We also promised to close all hotel shelters by the end of the year. I’m pleased that we are ahead of schedule, with more families getting jobs and moving to stable housing.”
As part of the state’s efforts to address the housing crisis, Healey also worked with the Massachusetts legislature to reform the state’s Right to Shelter law, which now requires proof of Massachusetts residency and lawful immigration status to benefit from state shelter and housing programs. Healey said the remaining four hotels are expected to close by the end of the summer.
Anthony Cordo Tapped to Lead Greensboro Area CVB
By Jonathan Trager
Anthony Cordo, CDME, CMP, who most recently served as Executive Vice President of Florida’s Visit Lauderdale, has been appointed President & CEO of the Greensboro Area CVB in North Carolina.
Cordo will step into the role on July 14, the Greensboro/Guilford County Tourism Development Authority stated. He succeeds Henri Fourrier, who retired at the end of June after 28 years at the helm of the organization.
“I am incredibly excited to join the team in Greensboro,” said Cordo. “Greensboro and Guilford County as a whole are fantastic places to call home, and I look forward to becoming part of a community that’s on the rise.”
ment scene.
“There are a lot of great attractions in Greensboro, and the growing live-music scene in Greensboro particularly excites me,” he said. “I intend to collaborate with stakeholders to establish the vision for Greensboro as a destination. My vision is to see the day that Greensboro is known internationally as America’s vibrant, authentic, genuine destination.”
Cordo holds a Certi fi cation in Hotel Industry Analytics (CHIA). He earned his BS in Communications from Ohio University and previously led tourism organizations in Maryland and Texas.
One of Cordo’s first initiatives will be a listening tour to engage local stakeholders and community leaders.
“My goal is to build on the great work already accomplished,” he said. “We’ll strengthen Greensboro’s brand, deepen collaborations, and drive awareness of what makes Greensboro so unique. This will continue to grow our meetings, sports, and other tourism verticals, which deliver solid job opportunities and pay to residents.”
Cordo expressed excitement for Greensboro’s arts and entertain -
“We are all very excited about Tony joining the Greensboro CVB family,” said Authority Chair Kelly Harrill. “His years of experience in a major market, his forward-looking nature, and polished skill set will serve our hospitality community well for years to come.”
Known for building strong community partnerships, Cordo was recently named the Community Partner of the Year by the Hollywood (Florida) Chamber of Commerce.
“I pride myself in looking for mutually beneficial, pragmatic ways to build up partners,” Cordo said. “The rising tide can lift all ships.”
Anthony Cordo
Get to Know Destinations International’s 30 Under 30 Honorees
USAE spoke with members of Destination International’s 30 Under 30 Class of 2025 prior to the Annual Convention. Honorees shared their thoughts about being recognized, getting started in the industry, proudest accomplishments, and valuable lessons learned along the way. Congratulations to all of these young industry leaders!
Valeria Ayala, Media Relations Coordinator, Visit Puerto Rico
Ayala graduated from the Universidad del Sagrado Corazón in 2022 and currently lives in her hometown of Caguas, Puerto Rico, which is known as “The Center and Heart of Puerto Rico,” she told USAE. When she’s not working, Ayala spends her time “teaching pilates, dancing, beach-hopping, planning my next travel adventure, or spending time with my loved ones and my dog, Leo.”
USAE: How do you feel to be a 30 Under 30 honoree?
Ayala: Being recognized as a 30 Under 30 honoree is an incredible milestone, and I’m deeply proud to represent Puerto Rico in such a prestigious program. For me, this recognition is a meaningful acknowledgment that the work I do to truly make a positive impact on my Island. It reaffirms my belief that passion and hard work are key drivers of success. My unwavering love for Puerto Rico and the tourism industry is at the heart of all I do, and being part of this program inspires me to keep growing as a professional, to give back even more, and to embrace the new opportunities it creates for both myself and Puerto Rico.
USAE: What attracted you to a career in the destination industry?
Ayala: During college, I had the incredible opportunity to study abroad in Europe, where my passion for tourism and public relations grew stronger. Travel shifts our perspectives, and I wanted to help create that transformative experience for others. I’ve always been captivated by the power of storytelling, and while I was abroad, I naturally found myself sharing my Island’s story wherever I went. With my background in communications and public relations, I knew I had the
skills to help craft and share these narratives. For me, tourism isn’t just about places—it’s about connecting people, cultures, and experiences, and early in my career I realized I wanted to help shape and share those meaningful connections through my work.
USAE: What is something you’re proud to have accomplished so far?
Ayala: At Discover Puerto Rico, my team and I lead the organization’s earned media efforts. A core part of our mission is to decentralize tourism from the Metro Region and showcase all 78 municipalities. Through strategic initiatives like our Press Familiarization Trip program (FAMS), I contribute daily to designing itineraries that highlight different municipalities for our media attendees. This involves continuously identifying new partners, experiences, and story angles to feature. In May 2025, we successfully balanced our media placements, with 34% focused on the Metro area and 66% showcasing the other five regions. This ongoing achievement has boosted visibility for lesser-known municipalities, driving economic growth across the Island’s tourism industry.
USAE: What advice would you give to someone just starting out in the field?
Ayala: If I could give any advice to someone starting out in the tourism industry, it would be to first nurture a true passion for this field. Take every opportunity to learn and grow, find a mentor, ask questions, and stay curious. Build meaningful relationships with local industry partners and always listen to their needs and concerns. Have initiative, don’t be afraid to lead projects, and speak up to share your ideas. Most importantly, trust yourself and your instincts. Having confidence in your abilities will help you overcome challenges and make a meaningful impact in this ever-evolving industry.
Melissa Bernal, Destination Experiences Coordinator, Visit Greater Palm Springs
Melissa Bernal has worked for Visit Greater Palm Springs for 2 years. She completed her Associate of Science in Hospitality Management at College of the Desert, and she’s currently pursuing a Bachelor of Science in Hospitality Management with an emphasis on Marketing and International Tourism at California State University East Bay. Bernal, who has a terrier mix named Charlie, enjoys running long
distance, collecting antique jewelry and records, and upcycling old clothing.
USAE: How do you feel to be a 30 Under 30 honoree?
Bernal: Being named part of the 30 Under 30 Class of 2025 is a deeply emotional milestone. As a proud Latina and first generation professional, this recognition represents more than just a personal achievement. It honors the sacrifices of my parents. It’s a tribute to my father’s 35 years in hospitality, and my mother’s unwavering commitment to working two jobs to support our family. Their resilience and strength continue to fuel my drive. This moment also belongs to my community, whose strength and perseverance have shaped the person
I am today. This achievement serves as a powerful reminder of what is yet to come and the endless opportunities. I am extremely honored and grateful to be among such an inspiring group of young leaders who are as passionate about this industry as I am.
USAE: What attracted you to a career in the destination industry
Bernal: I found my way into this industry purely by chance. I began college as a nursing major but never truly felt connected to it. After a period of uncertainty, everything changed when Professor Yolanda Bender at College of the Desert encouraged me to explore the hospitality industry. Her guidance was a turning point that helped me discover a path which aligned with my passion for service, connection, and creating meaningful experiences. Since then, I’ve embraced every opportunity with purpose, growing both personally and professionally. What began as a choice made with uncertainty and fear has transformed into a true calling I am deeply grateful for every day.
USAE: What is something you’re proud to have accomplished so far?
Bernal : One of my proudest achievements has been my continued work with College of the Desert’s Hospitality Management program. As a student advocate, I’ve had the privilege of mentoring the next generation of hospitality professionals. In 2024, Please turn to page 8
Congratulations ALLIE MAY
2025 30 UNDER 30 HONOREE
Allie May is Manager, Strategic Partnerships for Brand USA. In this role, Allie is responsible for supporting the implementation of cooperative marketing programs and campaigns with our partners and clients.
The entire Brand USA team thanks Allie for her dedication to marketing the USA and extends heartfelt congratulations on this achievement.
30 Under 30
remember that you deserve to take up space wherever you go. continued from page 7
I was honored to share my journey at their State of the College event, an opportunity to elevate the program, support the local community college, and help shift the narrative for young, aspiring hospitality students. Being able to give back to the very place that helped shape my path has been deeply meaningful. It’s a full circle moment that reinforces my commitment to education, mentorship, and creating a safe space for others to succeed in this industry.
USAE: What advice would you give someone just starting out in the field?
Bernal: If I could offer one piece of advice, it would be to trust yourself, work hard, and never stop investing in your growth. You are the driving force behind your own success and it’s essential to believe in your worth and power, even through uncertainty and failure. Advocate for yourself, even in rooms where your voice feels small. Be tall. Growth takes courage, patience, and resilience, but every step forward, no matter how small, matters. Own your journey, honor your progress, and
Lauren Brown, Marketing & Social Media Specialist, Visit Austin
Lauren Brown has worked for Visit Austin in Texas for 3 years. The University of Alabama graduate holds a Bachelor’s degree in Marketing with Minors in Management & Global and Cultural Perspectives. She also holds a Master’s degree in Marketing with a specialization in Digital & Social Media Marketing. Brown enjoys traveling around the world—she has explored every continent and more than 60 countries. You also can find her baking homemade sourdough bread, going for a long walk or to Pilates, and reading the latest hot read.
USAE: How do you feel to be a 30 Under 30 honoree?
Brown : I am incredibly honored and humbled to be recognized as a Destinations International 30 Under 30 honoree. This recognition is an extremely significant personal milestone and one I’ve had my eyes on since
joining the DMO world. Being a part of this talented cohort motivates me even more to contribute meaningfully to our industry, push boundaries, and help shape the future of destination marketing.
USAE: What attracted you to a career in the destination industry?
Brown: When looking for my postgrad endeavor, I was drawn to the destination industry because it perfectly blends two of my biggest passions: traveling and storytelling through social media. I’ve always been the
go-to friend for travel recommendations, whether it’s uncovering hidden gems, planning the perfect itinerary, or sharing must-visit spots on social platforms. The opportunity to turn that passion into a career, where I can inspire others, promote incredible destinations, and create meaningful travel experiences, felt like a natural fit. Being able to connect people to places through inspiring content and strategic marketing is what makes this work so rewarding.
USAE: What is something you’re proud to have accomplished so far?
Brown : Within my role at Visit Austin, I oversee all organic and paid social media as well as our influencer partnerships. In efforts to amplify leisure travel through diverse influencer content, we recently partnered with blind, London-based content creator Lucy Edwards. For this partnership, Lucy explored and highlighted Austin as an accessible destination with a full itinerary while speaking on accessible travel at SXSW. This partnership resulted in an Earned Media Value of $383K with a total investment on of just under $13K. The campaign
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continued from page 8 reached more than 724K accounts and garnered 16M impressions. Addition ally, this campaign resulted in my first industry award, Gold HSMAI Adrian Award in the Diversity, Equity, and Inclusion marketing category.
USAE: What advice would you give someone just starting out in the field
Brown: Be curious, stay open to learning, and don’t be afraid to share your perspective. The destination industry thrives on fresh ideas and a genuine passion for connecting people to places. I began working for Visit Austin before I had even visited the city, and it taught me you don’t need all the answers on day one, just a will ingness to dive in, ask questions, and listen. Don’t wait to feel like an expert; start contributing, stay engaged, and always keep learning. Finally, don’t forget to invest in relationships, this is a people-first industry, and the connections you make, both personal and professional, will often open the doors to your next opportunity.
Aubrey Caldwell, Sports Event Coordinator, Visit Lake Charles
Roughly two and a half years ago, Aubrey Caldwell joined Visit Lake Charles. The Louisiana bureau’s Sports Event Coordinator, Caldwell holds a Bachelor’s degree in Manage ment from McNeese State University and also just completed her MBA at the school. She has a cat named Evie and “very sassy corgi” named Foxie. Traveling is a top priority for her, with thrift, vintage and antique shopping also being longtime hobbies.
USAE: What is something you’re proud to have accomplished so far?
Caldwell: I’m really proud to have a part in launching a brand-new sports division, the Lake Charles Regional Sports Authority, within our DMO. It’s been amazing to help shape something from the ground up and to see our area grow as a sports destination. Being able to contribute to something this early in my career has been incredibly rewarding. Opportunities such as building relationships, welcoming new events, and having a great team are all things I can’t take for granted. I’m also proud of myself for graduating with my
Master of Business Administration in May, all while working full time.
USAE : What advice would give someone just starting out in the field?
Caldwell: Be curious, be kind, and be willing to say yes! Being present, paying attention, and networking at every chance are all key components to success, in my opinion. You never know when the next opportunity will appear, or who you’ll be working with, so staying open-minded and having a positive attitude will make all the difference.
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Where Talent
Takes flight
rylee govoreau
Rylee was named one of Destinations International’s 30 Under 30, and one of the reasons the ATL Airport District is soaring to new heights. Her work fuels our mission, shapes our message, and positions us as a destination that leads with purpose.
USAE: How do you feel to be a 30 Under 30 honoree?
Caldwell: Honestly, it feels surreal, in the best way. I’ve looked up to so many people in the industry, so to be recognized at this level and this stage in my career means a lot. This honor reminds me that my work does mat-
Delta Flight Museum
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Elise Cameron, Creative Services Manager, Visit Aurora
Elise Cameron has been part of the Visit Aurora team for just over two years, starting as a graphic designer and promoted last year to creative services manager. She studied graphic design at Grand Valley State University in Michigan, where she earned a Bachelor of Fine Arts. She and her husband, Noah, and have been married for just over two years and live near Aurora with their dog and cat. When not working she’s passionate about trail ultrarunning and recently completed a 50-mile race. Training’s underway for her my first 100-mile race.
USAE: How do you feel to be a 30 Under 30 honoree?
Cameron: It’s a huge honor to be included in this year’s 30 Under 30 class. I’m grateful for the recognition and proud to represent the creative side of destination marketing. Often, the design and branding work happens be-
hind the scenes, so it’s exciting to have that impact acknowledged. I also see this as a reflection of the great team I work with and the inspiring community we promote every day. I feel motivated to keep pushing creative boundaries and to keep using design as a tool for connection and storytelling.
USAE : What attracted you to a career in the destination industry?
Cameron: I’ve always been drawn to work that feels meaningful, and destination marketing allows me to create impact through creativity. I love
helping people discover what makes a place special, whether that’s a new restaurant, a local event, or a scenic bike path. As a designer, it’s exciting to take a city’s personality and bring it to life through visuals and storytelling. It feels rewarding to help shape how others experience the city and to contribute to work that builds pride and connection within the community.
USAE: What is something you’re proud to have accomplished so far?
Cameron : One of my proudest moments was leading the creative direction and branding for the first annual Aurora Borealis Festival. It was a brand-new event for our city, and I had the chance to build its look and feel from the ground up. From the logo to the signage and promotion, I wanted to reflect the energy and diversity of the community. Seeing thousands of people attend and engage with something I helped shape was incredibly fulfilling. It reminded me how powerful design can be in bringing people together.
USAE : What advice would give someone just starting out in the field?
Mary Peyton Carpenter, Senior Director of Marketing, Nashville CVC
Mary Peyton Carpenter, who has been with the Nashville CVC for more than 4 years, holds a Bachelor in Business from the University of Tennessee, Knoxville. She’s married to her husband, John. Carpenter loves trying new restaurants, cooking, going to concerts, exploring Nashville neighborhoods, traveling to new places, and spending time with family and friends.
USAE: How do you feel to be a 30 Under 30 honoree?
Cameron: Stay curious and open, especially when you’re just getting started. There’s so much to learn not only about the creative process but also about the destination you’re representing. Take the time to understand the people and stories that make a place unique. Don’t be afraid to ask questions, offer new ideas, and seek out people who inspire you. Most importantly, remember that your voice and perspective matter. Even small creative choices can have a lasting impact on how others experience a destination.
Congratulations!
Rebekah Courtney
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Carpenter: I feel incredibly honored and grateful to be named a 30 Under 30 honoree. To be recognized by an organization like Destinations International and to be included alongside such talented peers is truly humbling. It means a lot to represent Nashville and the amazing work being done at the Nashville Convention & Visitors Corp. I’m thankful for the mentors and colleagues who have supported me and excited to continue growing in this field I love.
USAE: What attracted you to a career in the destination industry
Carpenter: I’ve always loved the energy of cities and the feeling of discovering a place through its people, food, and culture. Working in destination marketing allows me to help tell those stories, and doing that for my hometown of Nashville is especially meaningful. I’m drawn to the blend of creativity and strategy this industry requires, and I love knowing our work has a real impact on local communities, small businesses, and visitors from around the world.
USAE: What is something you’re proud to have accomplished so far Carpenter: I’m especially proud of the growth I’ve experienced within my organization. Starting in a content-focused role and evolving to Senior Director of Marketing has given me the opportunity to lead our Digital Marketing, Social Media, and Promotions departments. I’ve helped shape Nashville’s brand across platforms, led impactful campaigns, and contributed to initiatives that support both tourism and the people behind the scenes. Being trusted to help tell our city’s story in meaningful, authentic ways is something I’m deeply proud of.
USAE: What advice would you give someone just starting out in the field
Carpenter: Stay curious and stay open. This industry moves fast and evolves constantly, so don’t be afraid to ask questions, try new things, and keep learning. Build relationships with
people in other departments and in other cities; some of the best insights come from outside your immediate role. And most importantly, stay connected to the why behind your work—not just the people and places that make a destination special, but the opportunity to invite others in to experience them for themselves.
Rebekah Courtney, National Sales Manager, Louisville Tourism
Courtney attended the University of Kentucky, and has been with the Louisville Tourism team for 2.5 years. Courtney and her husband Jimmy
married this February. She is the oldest of three “and very close to my family,” Courtney said. “My parents are my biggest supporters and have always encouraged me to reach for the stars.”
USAE: How do you feel to be a 30 Under 30 honoree?
Courtney: Humbled. I think the bigger honor for me is knowing that there are people behind me who have helped me get to this point and recognize my ambition and desire to grow in my profession. Being in your 20s is weird. There is a lot of comparison and looking ahead to the future, but receiving this honor is confirmation that I’m on
Congratulations!
We’re proud to celebrate Melissa Bernal on being named a 2025 Destinations
International 30 Under 30 honoree. Her passion, creativity, and dedication continue to inspire our team—and the future of our industry. Congratulations, Melissa!
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Raelyn Dessart, Senior Sales & Events Supervisor, Visit Central Florida Sports
Dessart has been with Visit Central Florida Sports since she graduated college eight years ago. She is a graduate of Webber International University and Polk State College. She and her husband have been married for six years and “share our home with two energetic mini Australian Sheperds.” Dessart is also a triplet. Outside of her work with Visit Central Florida Sports, she enjoys pilates, doing DIY projects around the house and golfing.
USAE: How do you feel to be a 30 Under 30 honoree?
Dessart: I’m truly honored to be recognized among such an inspiring group of professionals. This acknowledgment means a great deal to me, and I feel incredibly blessed to have the opportunity to not only grow in this industry but also serve as a resource and support for those just beginning their journey.
: What attracted you to a career in the destination industry?
Dessart: The dynamic nature of this industry drew me in—no two days are ever the same. I love the creativity, the energy, and the people. One of the biggest bonuses? Building friendships with colleagues across the country and even internationally. It’s an industry rooted in collaboration and community, and that’s where I thrive. I actually gave minor league baseball and spring training a shot for a year, working with the Detroit Tigers, but
quickly realized the tourism industry was a much better fit for my passions and strengths.
USAE: What is something you’re proud to have accomplished so far?
Dessart : I’m proud to have co-founded the Women in Sports Tourism Collective (WiST), which now includes over 140 members on LinkedIn. Our mission is to create a supportive, inclusive space for women in the sports tourism sector—focused on mentorship, education, community, and meaningful networking opportunities. Watching it grow has been one of the most rewarding parts of my career so far.
USAE: What advice would you give to someone just starting out in the field?
Dessart: Find a mentor early on, and don’t be afraid to ask questions or lean into the wealth of knowledge around you. Get involved—locally and nationally—whether through committees, networking groups, or conferences. Most importantly, never stop learning. This industry is full of passionate professionals who are more than willing to share what they’ve learned—take advantage of that generosity.
Tyler Duplantis, Destination Sales Manager, Explore Houma
A homegrown “bayou boy” and proud Louisiana native, Duplantis is a member of the United Houma Nation tribe. He received his bachelor’s degree in mass communication public relations from Nicholls State University and a master’s degree in marketing and communications from Loyola University New Orleans; and his hobbies include spending time with his dog, Nova, listening to audiobooks, and traveling.
The Pick Ellijay team is honored to celebrate our Communications Manager, Nohemí Reynoso, on being named one of Destinations Internationals’ 2025 30 Under 30 Future Leaders of the Destination Organizations Industry.
Nohemí works tirelessly to inspire travelers to pick Ellijay for their next adventure and ensure a top-notch visitor experience. She is an inspiration to our team, our community, and countless others around her.
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USAE: How do you feel to be a 30 Under 30 honoree?
Duplantis: I’m incredibly honored to be named a 30 Under 30 honoree. I actually found out while on vacation, having dinner with my family in the Carolinas. When I read the email, I immediately burst into tears and shared the news—we all stood up and hugged right there at the table. I’m deeply proud to represent Louisiana and the destination I love so much. Being recognized in this way feels like a huge milestone, not just for me, but for the entire community I get to represent.
USAE: What attracted you to a career in the destination industry?
Duplantis: Growing up along the bayous, I’ve always felt a deep connection to our community and the place we call home. When I first entered the world of tourism, it was a learning curve—but everything changed after my first group tour. Seeing our destination through the eyes of visitors gave me a whole new perspective. It made me realize how much beauty and culture we often take for granted, and
just how important it is to explore and appreciate your own backyard.
USAE: What is something you’re proud to have accomplished so far?
Duplantis : One of my proudest accomplishments to date has been the development of five unique tours that showcase the heart and soul of our destination. The first, created in partnership with Faith Family Shrimp, offers a behind-the-scenes look at a dried shrimp facility giving visitors the chance to witness shrimp coming off the boat, onto the dock, and eventually into the packages found in stores. The second is our Levee Tour, where guests hear firsthand about the vital role our levee system plays in protecting bayou communities and preserving the surrounding ecosystem. Next is Boiled on the Bayou, which is a lively and flavorful experience that immerses visitors in a classic Cajun seafood boil, complete with local music, good food, and even a little dancing. The fourth is a Cultural Arts Tour led by culture bearer Janie Luster, who shares stories of her upbringing as a Houma Indian and demonstrates traditional crafts she continues to preserve and pass down.
Finally, there’s Arts on the Bayou, a hands-on art class where visitors can paint their own keepsake: a pair of our iconic white shrimp boots. Each of these tours celebrates a different facet of our region, and I’m incredibly proud to help share our stories in such a meaningful way.
USAE: What advice would you give to someone just starting out in the field?
Duplantis: The best advice I can offer to anyone entering the tourism industry is simple: talk to everyone. Relationships are the heart of this field. The connections you make, whether at trade shows, meetings, or in passing—often grow into lasting friendships that feel like family. Equally important is taking the time to explore your own community. So often, the most memorable moments for visitors come from a genuine local story or interaction. Authenticity matters. Find those storytellers in your area, the shrimpers, the artists, the musicians and build something with them. It’s those real, human experiences that truly bring a destination to life.
Siri Emereje, Marketing Manager, Discover DeKalb CVB
Emereje has been with Discover DeKalb “for just over two whirlwind years, and every day still feels like the first drop on a roller coaster—equal parts thrilling and inspiring,” he told USAE. Emereje graduated from the University of West Georgia earning a Bachelor’s in Mass Communications with a Marketing Minor and a Certificate in Advertising in 2018, and then adding a Master’s in Professional Counseling in 2021. Emereje and his girlfriend—fellow 30U30 onoreer Rylee Govoreau—share their home with Kelso the dog and Phoebe the cat. Emereje enjoys thrift shopping, binging anime, experimenting on the Blackstone (he’ll take recipe recommendations), pouring a good whiskey, and working as professional photographer and content creator.
USAE: How do you feel to be a 30 Under 30 honoree?
Emereje: Honestly, it still hasn’t fully sunk in. I think it’ll feel real when we’re all together in Chicago at the
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Destinations International Annual Convention. Until then, I’m floating somewhere between disbelief and pure gratitude. Being recognized for doing what I love—telling DeKalb’s story and driving visitation through creative campaigns—feels humbling, motivating, and a little surreal all at once.
USAE:What attracted you to a career in the destination industry?
Emereje: It began with a serendipitous intro: Rylee met my now-Director of Sales, Mike, during her first role in Douglasville, connected us, and the rest is history. I fell for the industry’s perfect mix of storytelling, strategic partnerships, and community impact. Every project lets me craft experiences that showcase our county’s flavor— outdoor adventures, quirky boutiques, deep-dive history, and mouth-watering food—and then share them with the world.
USAE: What is something you’re proud to have accomplished so far?
Emereje: A few high-points make my highlight reel: Launching Georgia’s first Carvertise mobile billboard campaign; rebuilding our website from the ground up with Tempest; and rolling out the award-winning East Side Hops Brew Trail, which the Georgia Association for Convention & Visitors Bureaus honored in 2024. But my favorite praise comes when someone says, “That photo made me excited to learn more.” Whether I shoot it myself or assist with hiring the creative who creates the images as a contractor, hearing that our in-house visuals sparked real visitation is the
ultimate win.
USAE: What advice would you give to someone just starting out in the field?
Emereje : Stay hungry, stumble often, and pivot fast. Strike up conversations with everyone—many of my best collaborations started as casual chats that grew into powerhouse partnerships. Keep learning; this industry’s playground is huge and evolving, so leveling-up your skills only makes the work—and the destinations—more dynamic. Above all, have fun creating experiences that make both visitors and locals feel proud to belong.
Rylee
Govoreau,
Destination Sales Manager, Atlanta Airport District Conventions & Visitors Bureau
Rylee Govoreau has been with the Atlanta Airport District for about a year. A graduate of Appalachian State University in Boone, North Carolina, she and her boyfriend—fellow 30U30 honoree Siri Emereje—share a home in Douglasville, Georgia, with their two pets. When she’s not working, Govoreau can be found outside “enjoying
ben landis Congr ul ions 30 under 30
fresh air” with their dog, planning her next trip, or coaching youth volleyball.
USAE: How do you feel to be a 30 Under 30 honoree?
Govoreau: I’m incredibly honored and excited to be named a 30 Under 30 honoree. To be recognized alongside such a talented and passionate group of young professionals in our industry is both humbling and inspiring. This has been a “vision board” goal of mine since I first stepped into
Meet Ben Landis, our Marketing Manager—and now, a 30 Under 30 honoree recognized by Destinations International
Whether it’s a newsletter, reel, or blog post, Ben crafts the kind of storytelling that turns heads—and puts Santa Clara on the map.
scan here to follow along.
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the tourism and destination marketing space just three years ago, so to see it come to fruition feels surreal and deeply rewarding. I’m also grateful to my team at ATL Airport District for their support, encouragement, and belief in me.
USAE: What attracted you to a career in the destination industry?
Govoreau: Truthfully, I stumbled into the destination industry—but I’m so glad I did. My background is actually in local government, which led to my first role in tourism with the City of Douglasville. It didn’t take long for me to realize how much I love this work. What continues to draw me in is the unique blend of community development, storytelling, and economic impact that destination marketing offers. My foundation in local government has given me a big-picture, community-focused lens—one that values creating spaces that not only attract visitors, but also enhance the quality of life for residents. I’m passionate about building destinations that people are proud to visit and even
prouder to call home.
USAE: What is something you’re proud to have accomplished so far?
Govoreau: One thing I’m especially proud of is the range of experience I’ve gained across destination sales, marketing, and services. Having a well-rounded perspective allows me to approach my work more strategically and compassionately, and it’s helped me better serve both my team and our clients in the District. I’m also incredibly proud of the service we provide to our visiting groups, meetings, and events—making sure every attendee feels genuinely welcomed and valued. More than any single project or outcome, it’s the authentic relationships I’ve built with meeting planners and community partners that mean the most. Creating memorable, meaningful experiences for others is something I take great pride in every day.
USAE: What advice would you give to someone just starting out in the field?
Govoreau : My biggest piece of advice is this: relationships are everything. Whether it’s fellow industry professionals, vendors, or meeting planners—the connections you build will shape your experience and open
doors in ways you might not expect. This is a relationship-driven industry, and investing in authentic connections makes your work more impactful and meaningful. I’d also encourage newcomers to keep an open mind and embrace opportunities outside their comfort zone. Some of the most valuable lessons I’ve learned have come from exploring roles across sales, marketing, and now destination services—each experience added new skills and insights that made me more effective and well-rounded.
Lastly, don’t be afraid to respectfully advocate for yourself. You are your biggest advocate, especially early in your career. Attending industry events, seeking out mentorship, and continuing to learn are crucial to growth—and it’s important to speak up for the opportunities that will help you thrive.
Kiira Grant, Tourism Standards & Training Specialist, Bermuda Tourism Authority Kiira Grant started at the Bermuda TourismAuthority in December2022. She attended Nottingham Trent University and holds a Bachelor of Arts in Business Management and Human Resources. An equestrian, Grant also
enjoys reading and has a Jack Russell Terrier named Chloe.
USAE: How do you feel to be a 30 Under 30 honoree?
Grant: I am extremely honored to have been selected as a 2025 Destinations International 30 Under 30 recipient. Being recognized at this stage in my career is truly humbling, and as someone from a small island like Bermuda, it feels even more special. I’m excited to connect with my peers, learn from industry leaders, and continue
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growing in my journey within destination marketing, particularly in learning and development. I am grateful for the support and mentorship I’ve received along the way and look forward to embracing the opportunities ahead.
USAE: What attracted you to a career in the destination industry?
Grant: I was drawn to the destination industry because of the opportunity to instill national pride in my community through cultural learning and development. I value building meaningful relationships with industry
stakeholders, such as hotels, and enjoy creating learning and development initiatives that extend beyond a single business. Being embedded in the success of external businesses that impact the tourism industry, while helping individuals progress in their careers, makes my job extremely rewarding. It’s exciting and challenging to adapt initiatives based on the needs of different industry subsectors, especially as a Learning and Development professional, where one size never fits all. I love being part of an industry that touches so many lives and contributes directly to the economic and cultural vitality of Bermuda. Every day pres-
ents new challenges and opportunities to support, uplift, and celebrate the people and businesses that make our destination unique.
USAE: What is something you’re proud to have accomplished so far?
Grant: I’m incredibly proud to have been named a 2025 Destinations International 30 Under 30 honoree. This recognition reflects my commitment to the tourism industry and my dedication to building meaningful initiatives that support Bermuda’s growth and sustainability. As a dyslexic professional, I’m particularly proud of the ways I’ve overcome challenges, developed my skills, and contributed
to the success of my team and wider community. I’m also proud to have served serve on an equine board that empowers under-resourced youth by providing equal opportunities to thrive
Mallori Johnson, Director of Destination Services, Visit Corpus Christi
Mallori Johnson, who has been with Visit Corpus Christi in Texas for 4 years, holds a B.S. in Agriculture Media Communication from West Texas A&M University. She has two dogs, Macy and Magnolia. Outside of work, Johnson enjoys playing tennis and golf, doting on her two pups, and losing herself in a good bookstore.
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USAE: How do you feel to be a 30 Under 30 honoree?
Johnson : I’m incredibly honored and proud to be named one of Destinations International’s 30 Under 30 Class of 2025. It’s truly humbling to be recognized alongside such passionate, driven, and inspiring professionals who are shaping the future of our industry. This honor reinforces my commitment to continued growth, innovation, and service within the destination space. I look forward to meaningful conversations, shared learning, and new connections with my fellow honorees in Chicago this summer.
USAE: What attracted you to a career in the destination industry?
Johnson: I was drawn to a career in the destination marketing industry because it uniquely blends my passions—event planning, curated experiences, and community building—into one meaningful role. I’ve always loved creating memorable moments, and this field allows me to do that on a larger scale while making a real impact in my community. I find true joy in showcasing the heart and soul of our destination and helping attendees discover what makes it so special. There’s nothing more rewarding than
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seeing visitors connect with a place I love through experiences I’ve helped bring to life.
USAE: What is something you’re proud to have accomplished so far?
Johnson: One of the accomplishments I’m most proud of is creating a Signature Experience program that transforms existing local offerings into immersive micro-experiences. I collaborated closely with a variety of partners—from local restaurants to the fourth-largest aquarium in the country—to design experiences rooted in sustainability, creativity, and authentic connection. Each experience highlights something uniquely Corpus Christi and leaves attendees with a memory they couldn’t have made anywhere else. It’s incredibly rewarding to bring our destination to life in such a personal, meaningful way while building long-term value for both our partners and our visitors.
USAE: : What advice would you give someone just starting out in the field?
Johnson : If you’re just starting out, I’d say always keep learning and don’t be afraid to try new things. This industry is always changing, so staying curious really helps. Also, take time to connect with your peers—people here are super welcoming and ready to help. Building those relationships can open doors and give you great support and advice along the way. Don’t hesitate to ask questions and learn from every experience you get.
Ben Landis, Marketing Manager, Discover Santa Clara
Ben Landis is Discover Santa Clara’s Marketing Manager. He has been with the organization for nearly two years and holds a Bachelor of Science degree in Advertising from San José State University. Before stepping into destination marketing, he worked in commercial real estate and digital marketing. A passionate San Francisco 49ers fan, Landis’ hobbies include weightlifting, traveling, photography and live music.
USAE: How do you feel to be a 30 Under 30 honoree?
Landis: I’m really honored and excited to be part of this year’s class. It’s awesome to be recognized alongside so many creative and driven people in this industry. It also feels like a reminder that the work we do behind the scenes, whether it’s building campaigns, growing communities, or telling stories, actually makes a difference. I’ve had great mentors and teammates, and I’m proud to be part of a field that’s always evolving.
NEWS NEWS
USAE: What attracted you to a career in the destination industry?
Landis: I’ve always loved storytelling, and I’ve had a camera in my hand since I was a kid. I’ve also always been that person recommending events, restaurants, or fun things to do around town. I’ve always seen myself as a marketer first, so when I found destination marketing, it felt like an easy and natural transition. I actually stumbled into this industry two years ago when a former mentor and manager (who’s now my current manager again—Katelyn, you’re the best!) brought me onto the Discover Santa Clara team. Since then, I’ve been able to be creative, strategic, and collaborative every day. The energy of working with hotels, attractions, restaurateurs, social media creators, and local partners to shape how people experience a city is something that really excites me.
USAE: What is something you’re proud to have accomplished so far?
Landis: I’m proud of growing all our owned social media channels from the ground up from nearly zero to over 29,000 followers across Instagram, Facebook, LinkedIn, and TikTok. I’ve pulled in millions of organic views and built real visibility for Santa Clara as a destination. I’m also proud of the various influencer campaigns I created to promote our Santa Clara hotels and attractions. We turned our partner hotels into shareable experiences and brought in creators who genuinely connected with the city. These campaigns weren’t just about engagement. They helped shape how people see Santa Clara and sparked conversations that are still going. It’s been amazing to watch that kind of momentum build.
USAE: What advice would you give someone just starting out in the field?
Landis: Say yes to new things and don’t be afraid to figure it out as you go. A lot of the best growth comes from just jumping in and being open to learning. Build strong relationships, ask questions, and bring your full personality to the table. Your creativity and perspective are valuable, even if you’re new to the industry.
Allie May, Manager, Strategic Partnerships, Brand USA
Four years ago, Allie May arrived at Brand USA as a coordinator for partner programs. She has since grown into the role of Manager of Strategic Partnerships. May holds both a Bachelor of Business Administration in Hospitality and a Master of Tourism Administration in Sustainable Tourism Management from The George Washington University. She lives in Washington, D.C. with her partner, and they hope to adopt a dog soon. She loves hiking, pickleball and traveling.
USAE: How do you feel to be a 30 Under 30 honoree?
May: I feel incredibly honored and grateful to be named a 30 Under 30 honoree. It’s truly humbling to be recognized alongside so many inspiring professionals who are making meaningful contributions to the travel and tourism industry. I’m thankful for every opportunity that has led me to this point and excited to continue learning, growing, and giving back to this amazing field.
USAE: What attracted you to a career in the destination industry?
May: I fell in love with the tourism industry 10 years ago during my very first internship at Destination DC. I was immediately drawn to the way destinations can tell stories and create meaningful experiences for travelers. The connection between people and place continues to inspire my work today.
USAE: What is something you’re proud to have accomplished so far?
May: One of the accomplishments I’m most proud of is creating a system at Brand USA that has helped streamlined internal and external communications with our partners, strengthening our relationships and improving our department’s overall efficiency. This experience also inspired me to pursue a certificate in project management to continue developing my skills and bring even more structure and creativity to the work I do.
USAE: What advice would you give someone just starting out in the field?
May: Stay curious and be open to different roles within the industry. Even if it’s not your “dream job” at first, every position gives you valuable insight into how the industry works. Saying yes to new opportunities helped me grow quickly and introduced me to mentors and teams that shaped my career. You never know where a new challenge might lead—some of the best growth I’ve experienced came from trying something new or stepping into a project that wasn’t in my wheelhouse.
Taylor Melangton, Events & Communications Manager, Visit Indy
Melangton is a Ball State University graduate and joined Visit Indy in 2022. When she’s not planning events for the organization, she loves spending time with her husband, Cameron, one-yearold son, Samuel, and their dog, Winnie. “Becoming a mom has been the most joy-filled – and humbling!—experience,” Melangton told USAE. “Faith and family keep me grounded.”
USAE: How do you feel to be a 30 Under 30 honoree?
Melangton: I’m incredibly grateful to be named a Destinations International 30 Under 30 honoree. It’s exciting to be recognized alongside so many emerging leaders who are passionate about shaping the future of our industry. This recognition is not only a personal milestone, but also a reflection of the support and inspiration I’ve received from my colleagues and mentors. I’m looking forward to learning and collaborating with this impressive cohort— and to bringing fresh ideas and energy back to what we are doing in Indianapolis.
USAE: What attracted you to a career in the destination industry?
Melangton: I’ve always loved how experiences can leave a lasting im-
Women Leading the Way
Julie Pingston Sees Every Connection as an Opportunity to Learn
By Jordan Bradley
Julie
Pingston,
CDME, CMP, CTA, President and CEO of Choose Lansing, is Michigan born-and-raised. But her childhood dream of living in Washington, D.C., led her to her long-time career in destination management and more than 30 years with Choose Lansing, she told USAE
“I am from Michigan,” Pingston said. “However, I did spend three years of my career in Washington, D.C. That was actually a goal I had. When I was in the fifth grade, I visited [D.C.] and said, ‘I’m going to live in Washington, D.C.’ And that was just always in my head.”
When Pingston went to college—she attended Alma College in Alma, Michigan—she majored in political science and Spanish, taking opportunities to spend one semester in D.C. (reaching her childhood dream, if only for a moment) and one semester in Madrid, Spain. When she graduated college and began her job hunting, Pingston was looking for jobs with embassies in Spanish-speaking counties. Instead, she landed a job with the United States Department of Commerce in the U.S. Travel and Tourism Administration (the same agency that eventually morphed into Brand USA) in 1989.
“Back then, it was an agency that had maybe 30 to 40 people—which in the Department of Commerce, we were very, very small, but very mighty,” Pingston said.
After three years of delivering tempting travel plans to U.S. Travel and Tourism Administration offices
across 10 other countries, Pingston and her then-boyfriend decided to move back to Michigan, where she landed a role as the Convention Services Manager with the Greater Lansing Convention and Visitors Bureau (GLCVB) in 1993.
“For the three years that I worked in the Department of Commerce, I learned a lot about tourism,” Pingston said. “So when I came back, I was looking for jobs in that political state/ government realm, but also looking in the world of tourism because – all of the sudden – my eyes had been opened. This is a whole career path, a whole industry that most people – especially even more back then –just didn’t know existed.”
In 2006, Pingston was promoted to Executive Vice President and Chief Operating Officer by then-President and CEO Lee Hladki.
“When I was promoted, I asked my president and CEO at the time what that meant, what was his vision?” She said. “And he had a bit of an idea, but he told me the rest of it was for me to figure out.”
Hladki and Pingston “made a great team,” she said, and his encouragement to step into leadership roles opened Pingston’s perspective to what was available to her within the industry.
“For me, that was just such a collaborative and open opportunity to really work side-by-side with someone who had great leadership skills,” Pingston said, “but also that allowed me to develop me own – and then pushed me in that direction. I’m not sure if I might have taken that next step forward, if it hadn’t been for that encouragement and that strong belief in what I could do.”
Though Pingston learned a lot from Hladki and she is usually amongst the first to ask young professionals if they have found mentors yet, she would also not be able to pick out just one mentor throughout her career in destination management, she told USAE
“I tried to learn from everybody along the way,” Pingston said, adding: “I know some people have day-to-day mentorship relationships with individuals or groups, and I never really did that. But I found mentorship and best practices and borrowing brilliance
from everybody I could – I was just always interested in being able to make connections with people, but learn from them at the same time.”
Pingston’s first official day in office as President and CEO of the GLCVB was March 11, 2020, the day the World Health Organization declared a global pandemic, and everything began to shutter—and a day that Pingston described as “ground zero” for the tourism and hospitality industry.
Pingston’s first week in leadership was filled with tests and “a lot of low moments,” but looking back five years later, she remains “100% convinced that I was the absolute right person at the right time when this transition took place—just based on how it took place.”
By that point in her career and her tenure with the GLCVB, Pingston had prioritized community relationships in a way that benefited the org and the region, she said.
“I think I had so much in place that good leaders have,” Pingston said. “I was collaborative. I was transparent. I was passionate about what we do and how we do it. So I felt like every day, myself and the team, we were just fighting to stay relevant, to stay able to help our members and our partners and everybody that we worked with in the community, and [we] found our role was different than everything else. So I think my leadership got tested quickly.”
Today, Pingston’s perspective on leadership and her priorities at the helm of Choose Lansing center heavily around transparency and “building relationships throughout the community and within our team to make sure that everyone has a voice, or that I hear all the voices, because I don’t want to limit the information that I’m provided just by only listening to certain segments or voices or departments within the organization,” she said.
the organization grow from nine employees to 28. Some notable accomplishments during her tenure include: the creation of Michigan’s first Certified Tourism Ambassador Program, facilitating the development of the region’s first master plan for tourism, and the development of Lansing’s regionally- and nationally-recognized Sensory Friendly Destination initiatives.
The city’s sensory friendly initiatives—which cater to individuals on the autism spectrum who may be more sensitive to light, sound, and touch—were born from a 2018 performance of Disney’s The Lion King at the Wharton Center for Performing Arts. The Disney team, Pingston said, wanted to do a 100% sensory-friendly performance of the show.
“That’s a big proposition,” Pingston said. “There’s a lot of seats to fill—because it’s still an economic proposition to bring people to the theater. But we wanted to do it in a way that wasn’t only at the theater and then it went away, and we never thought about it again. We felt we had this opportunity.”
So with a year’s lead time before the sensory-friendly performance, the org and the Wharton worked with the Mid Michigan Autism Association to train approximately “1,000 people on the front lines of hospitality,” Pingston said. The CVB eventually trained staff in the Ingham County Clerk’s Office and other locations in the region.
“It was very successful, and a wonderful opportunity to see families and individuals who’d never even been able to go to the theater – let alone experience something together like that,” she said.
Post-pandemic, Pingston noticed that people were wanting to join the organization because a woman was leading it.
Post-pandemic, Pingston noticed that people were wanting to join the organization because a woman was leading it.
“That is something to think about and make sure that I’m meeting those expectations of what people are looking for me in that leadership role,” she said. “I try to tune in to not just doing things the way I think that they should be done, but listening and having that ear to the ground to understand what people expect of me that I might not be aware of.”
Throughout the 32 years with the organization, Pingston has watched
After the success of the show, the city’s accessible travel offerings “became a whole program,”
Pingston said, with the CVB offering more trainings, partnering with Michigan State University to assess for a baseline of accessibility, and expanding into partnerships with accessible travel organizations such as Wheel the World, which does in-depth assessments of locations to discern how accessible a location is and to whom.
Most recently, Pingston said Lansing became the first city to be certified as an AbleVu Accessible City, a program from AbleVu designed to provide virtual tours of public spaces.
“We just continue trying to do as much as we can, to be welcoming to all, but to do it in a way that our partners understand,” Pingston said.
Julie Pingston
30 Under 30
continued from page 20
pact on people, and the destination industry felt like the perfect space to create and share those moments. With a background in art, events, and hospitality, I naturally gravitated toward work that blends creativity, connection, and storytelling. What really drew me in was the chance to showcase what makes a place special and help people feel genuinely welcomed. It’s so rewarding to be part of something that not only brings people together but also supports the local community in meaningful ways.
USAE: What is something you’re proud to have accomplished so far?
Melangton: I’m especially proud of my time on the host committee staff for the 2022 College Football Playoff National Championship. It was a massive, citywide effort that brought thousands of visitors to Indy and showcased our city on a national stage. I helped coordinate volunteer communication, supported fan experience events, and saw firsthand what it takes to deliver a high-impact event. More recently, I’ve stepped into a different kind of role—becoming a mom. It’s been the most rewarding and challenging experience of my life. Motherhood has taught me patience, perspective, and a new kind of strength I’m proud to carry into every part of my work.
USAE: What advice would you give to someone just starting out in the field?
Melangton: Be curious, stay flexible, and say yes to opportunities— even the ones that feel a little outside your comfort zone. Some of the most meaningful growth comes from trying things that stretch you. Also, take the time to build relationships. This industry is driven by people, and genuine connections will open doors, offer support, and make the work so much more fulfilling. Finally, don’t underestimate the value of details and follow-through. Showing up consistently, with a good attitude and a willingness to help, goes a long way. You don’t have to know it all—just be willing to learn.
Cameron Molloy, Communications Specialist, Visit Mesa
Cameron Molloy has been with Visit Mesa for nearly three years. She earned her MBA from Louisiana State University and a Bachelor’s degree in Marketing from Brigham Young University-Hawaii. Molloy and her “amazing” husband, Daniel, reside in Arizona. An avid runner, she’s currently training for a half marathon and also loves traveling and crafting.
USAE: How do you feel to be a 30 Under 30 honoree?
Molloy: In short: honored, grateful and wondering if someone meant to nominate a different Cameron. It’s incredibly humbling to be part of this group of talented, passionate professionals. The destination industry is full of people doing amazing work, and I’m just excited to keep learning and growing in it.
USAE: What attracted you to a career in the destination industry?
Molloy: I’ve always loved storytelling and working in the destination space means telling stories that spark joy, adventure and curiosity. Plus, getting to boost up your community (and call that work) is pretty much a dream job. It’s the perfect mix of creativity, community, and caffeine-fueled strategy.
USAE: What is something you’re proud to have accomplished so far?
Molloy: I’m especially proud of helping Visit Mesa win the Arizona Travel Award for Best Destination Social Media. We’ve grown our audience by more than 42% and boosted engagement by nearly 160%—all by leaning into data, creativity and collaboration with our amazing partners.
USAE: What advice would you give someone just starting out in the field?
Molloy: Say yes to the weird opportunities—they often lead to the best growth. Be curious, be kind, and don’t be afraid to pitch that “out-there” idea (some of my best campaigns started as jokes in team meetings). And find good mentors—they’ll make all the difference.
Charlotte Moody, Director of Sales, Visit Macon
Charlotte Moody joined Visit Macon in February 2023. She graduated from Georgia Southern University in December 2020 with a degree in marketing and an emphasis in sales and sales management. During her free time, she enjoys floating down the Ocmulgee River
that runs through Macon, hiking and traveling.
USAE: How do you feel to be a 30 Under 30 honoree?
Moody: Being named a 30 Under 30 honoree is an incredible honor. I’m grateful to be recognized by industry leaders and to be included in this opportunity. It’s rewarding to see my hard work and passion for promoting Macon acknowledged on this level. This recognition motivates me to continue learning and growing. I’m proud to represent Visit Macon and look forward to what’s ahead in our journey.
USAE: What attracted you to a career in the destination industry?
Moody: I wanted a career where I could help people and be more involved in my community, and the destination marketing industry is the perfect place for that. I was drawn to the opportunity to showcase my hometown and share all the things that make Macon special. Every day is different, and I get to work with creative, driven people who care about making a meaningful impact. It’s a rewarding career, and I am proud to be a part of it.
USAE: What is something you’re proud to have accomplished so far?
Moody: I am proud to have been promoted to Director of Sales at Visit Macon and to have contributed to the growth of our convention sales and sports development efforts over the past year. I’m especially proud of the economic impact my team has had on our community and the exciting new developments that reflect our success. Being a part of this momentum and seeing its tangible results is rewarding. I look forward to continuing this progress and helping take Macon to new heights in the future.
USAE : What advice would give someone just starting out in the field?
Moody: Stay curious. Be a continuous learner and build relationships in your community. The destination industry is built on collaboration and connections. Don’t be afraid to step
outside your comfort zone—attend events, volunteer, ask questions, and seek out mentors. Every interaction is a chance to learn something new. Listen to people and be authentic. The more genuine you are, the more rewarding your work will be.
Lea Nelson, Brand and Content Coordinator, Visit Quad Cities
Lea Nelson, CTA, has been with Visit Quad Cities in Iowa a little over 1.5 years. She went to college at Iowa State University and graduated with a degree in journalism and mass communications. She enjoys running, reading, and relaxing.
USAE: How do you feel to be a 30 Under 30 honoree?
Nelson: I feel incredibly grateful and humbled to be a 30 under 30 honoree. The value of DI’s professional development program that each class receives is unmatched. This ongoing program will help my professional growth in the tourism industry through leadership workshops, networking opportunities, mentorship, and collaboration with my fellow emerging destination leaders. I am thrilled to take this experience and reinvest it into the Quad Cities regional destination.
USAE: What attracted you to a career in the destination industry?
Nelson: What attracted me to a career in the destination industry was the opportunity to be a storyteller. I have always wanted to make a difference for my hometown, and I love getting to share the authentic experiences that people create here in the QC. I also enjoy positioning the Quad Cities to be recognized internationally as a must-experience riverfront destination.
USAE: What is something you’re proud to have accomplished so far?
Nelson: Everything that our team accomplishes at Visit Quad Cities makes me so proud. Whether we are unveiling a refreshed website during National Travel and Tourism Week or becoming a designated Verified Destination by Wheel the World, it is a
30 Under 30
continued from page 22
total team effort. I feel proud with the way we inspire visitation and inspire people to want to live, work, invest, learn, experience, and belong.
USAE:: What advice would you give someone just starting out in the field
Nelson: A piece of advice I would give someone just starting out in the field would be to speak up. Starting a new job in a new field can be extremely intimidating, but everyone can bring something to the table. A new perspective to a long standing and ever-changing industry can really transform a team in a positive way.
Nick Price, Senior Manager, Sports & Events, Destination DC
In September, Nick Price will have been with Destination DC for 3 years. The California native has an undergraduate degree in Experience Industry Management from Cal Poly San Luis Obispo and an MS in Sports Management from The George Washington University. Price recently got engaged to his fiancée, Bonnie, and the couple will get married in New Orleans in May 2027. They adopted Jacko, an orange tabby, in March 2025. He enjoys spending time with family and friends as well as traveling, running, golfing, and following his sports teams.
USAE How do you feel to be a 30 Under 30 honoree?
Price : I’m truly humbled to be included. I’m grateful to the team at Destination DC for encouraging me to apply and for their unwavering support over the past three years. From the beginning, I’ve felt challenged, supported and surrounded by people passionate about promoting the nation’s capital. The collaborative culture has pushed me to grow as both a teammate and leader. I’m excited to meet the rest of this talented class at the annual convention in Chicago.
USAE What attracted you to a ca-
reer in the destination industry
Price: When I envisioned working in the sports industry, my “why” always centered on curating memorable experiences for people. I wanted to find a way to combine community impact and sports. After internships with the San Francisco Giants, U.S. State Department Sports Diplomacy Division and the Washington Nationals, I am grateful to have found the tourism industry. The work we do at Destination DC not only creates once-in-a-lifetime opportunities but also positively impacts the local community.
USAE: What is something you’re proud to have accomplished so far
Price: We just wrapped up hosting WorldPride 2025, a global celebration of the LGBTQ+ community. The three-week event featured more than 250 events, including the Capital Cup Sports Festival, Human Rights Conference, a two-day Street Festival & Concert Series along Pennsylvania Avenue and the International Rally and March on Washington for Freedom. Hosting WorldPride was a culmination of three years of planning between city stakeholders, community leaders and regional partners. I am proud of the city for welcoming the world to Washington, D.C. I am grateful that I had the opportunity to be a part of this historic event and look forward to continuing to uplift the LGBTQ+ community. Looking ahead, Washington, D.C., will host the 2027 NFL Draft.
USAE: What advice would you give someone just starting out in the field
Price: It’s a competitive field, but if you stay passionate, resilient and confident in your path, the right opportunities will come. Stay curious. Ask questions. Don’t be afraid to reach out to people whose work you admire. I am always glad to be a resource as well.
Nohemí Reynoso, Communications Manager, Pick Ellijay, Gilmer Chamber
Reynoso has been with the Gilmer Chamber since July 2022, when she joined the staff as a part-time information specialist. Reynoso said that
she joined the team while she was pursuing a nursing degree at Dalton State College, but working in the medical field through the pandemic changed her perspective. So Reynoso changed her major at the college to organizational leadership, and was promoted to communications manager with Pick Ellijay. Reynoso has three sisters and seven cats. Outside of her work at Pick Ellijay and in her rescue endeavors, Reynoso spends her time reading, traveling and going to concerts.
USAE: How do you feel to be a 30 Under 30 honoree?
Reynoso: I am so humbled and honored to receive this award among other destination professionals who have proven to be a talent in the tourism industry. As someone from a small town in North Georgia, I am proud to represent my community to the world. Additionally, as a first-generation Guatemalan-American, I am especially proud to represent a minority in the field.
USAE: What attracted you to a career in the destination industry?
Reynoso: After observing the work that Pick Ellijay was doing, I was astounded at the level of work.
USAE: What is something you’re proud to have accomplished so far?
Reynoso: I am proud to have been a part of the 11% of Latinos to have earned a Bachelor’s degree while working a full-time job. I am especially proud to have done so as a first-generation, nontraditional student.
USAE: What advice would you give to someone just starting out in the field?
Reynoso: The tourism industry is full of knowledgeable and welcoming professionals who are always happy to take you under their wing. Don’t be afraid to ask questions, put yourself out there, and make connections.
Ansley Connor Roberts, Content & Social Media Manager, Visit Savannah
Ansley Connor Roberts has been at Visit Savannah for nearly seven years. Her journey began as a marketing intern the summer before graduating from Georgia College & State University with a degree in mass communications. Following graduation, she joined the CVB’s sister organization, Visit Tybee Island, as the public relations coordinator before earning a series of promotions to her current post. Outside of work, she got married in February and adopted a rescue dog named Nova. Hobbies include working out, cooking and spending time with friends.
USAE: How do you feel to be a 30 Under 30 honoree?
Connor Roberts: Being named a
30 Under 30 Honoree is truly one of the highest achievements of my career so far. I’m incredibly honored to be recognized among such talented and passionate professionals in the tourism industry. This award means so much, and I’m deeply grateful for the opportunity to represent Visit Savannah.
USAE: What attracted you to a career in the destination industry?
Connor Roberts : My journey to destination marketing began with a college graduation requirement: an internship. Having previously interned at a public relations firm, I was eager to broaden my experience. As a Savannah native, I thought a marketing summer internship at Visit Savannah would be very cool. Little did I know this would ignite my passion for destination marketing. I quickly fell in love with the industry, and it’s a field I’m incredibly passionate about now.
USAE: What is something you’re proud to have accomplished so far?
Connor Roberts : I’m proud of launching our content creator program. After 2020 and the pandemic, I recognized the immense opportunity to leverage content creators to enhance our digital content strategy. This led to the development of our influencer program, which I still spearhead today. It’s been very rewarding to see how this initiative has amplified our reach and engagement.
USAE: What advice would you give someone just starting out in the field?
Connor Roberts: My biggest piece of advice would be to embrace curiosity and initiative. Don’t be afraid to ask questions or throw out ideas! The more you understand, the better you’ll be able to contribute. Also, say “yes” to every opportunity that comes your way, even if it seems small. You never know where it might lead or what valuable skills you’ll gain. Lastly, find a mentor early on. Having someone experienced you can go to for advice, no matter where you are in your career, is invaluable.
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Erin Sinclair, Travel Media Manager, Destination Greater Victoria
Erin Sinclair has worked with Destination Greater Victoria for two years, beginning as the travel media specialist and transitioning into the travel media manager role. She obtained a Bachelor of Commerce at McMaster University and Master of Arts in Tourism Management at Royal Roads University. Sinclair grew up in Hamilton and moved to Victoria, B.C., in the fall of 2019. Residing in Victoria with her partner and two cats, her hobbies include paddleboarding, hiking and biking.
USAE: How do you feel to be a 30 Under 30 honoree?
Sinclair: I am humbled and honored to be recognized as a 30 Under 30 honoree.
USAE: What attracted you to a career in the destination industry?
Sinclair : I was attracted to the tourism industry since having the chance to work in hospitality for a variety of hotel and resort properties. I fell in love with the places that I lived, worked, and played in. I was fortunate to spend 18 months working at the Fairmont Jasper Park Lodge property in 2017. When I had the opportunity to visit Vancouver Island, I fell in love with the coastline. I decided that I wanted to make Victoria home and have lived here for the past six years. I was excited to have the opportunity to represent this beautiful destination.
USAE: What is something you’re proud to have accomplished so far?
Sinclair: I have always had ambitious educational and professional development goals. Since completing my Master of Arts in Tourism Management, I have been able to foster my professional career and become an advocate for inclusive and accessible travel. I am proud of the EDAI (Equity, Diversity, Accessibility, Inclusion) media initiatives that I’ve been able
NEWS NEWS
to lead and take part in to showcase Victoria as a welcoming destination.
USAE: What advice would give someone just starting out in the field?
Sinclair : My advice to someone starting out in the field would be to follow your passion and embrace your own journey. The tourism industry is an incredible and supportive industry. Accept the opportunities and connections that you make along the way. No two journeys will be the same, but following your own path and desires will guide you along the way. Don’t be afraid to challenge yourself outside of your comfort zone.
Katlyn Southern, Marketing & Communications Manager, Cartersville Museum City
Katlyn Southern has been with Cartersville Museum City in Georgia for 2 years. She graduated from the University of West Georgia in Carrollton with a Bachelor of Arts with a focus on Graphic Design and a Minor in Marketing. She has a mini Dachshund named Fern. She and her puppy “love hiking the beautiful North Georgia mountains, and she sits proudly at the front of my kayak when we’re cruising down the Etowah River,” Southern said. She also enjoys painting, pottery, and trying new recipes in the kitchen.
USAE: How do you feel to be a 30 Under 30 honoree?
Southern: It has been incredibly energizing to have my work recognized at this stage of my career. This honor has built my confidence and reminded me that the work I do and the stories I tell truly matter, not just for my personal growth, but for my hometown. More than anything, being named a 30 Under 30 has inspired me to think more ambitiously about the impact I can have in this industry.
USAE: What attracted you to a career in the destination industry
Southern: I stumbled into tourism by chance. Like many graduates these
days, I didn’t land a job right out of college. After a few months, I got a role as a project manager and illustrator at Lara J Designs, a local studio in Cartersville, where I formed strong connections with many clients, including the Cartersville-Bartow County Convention and Visitors Bureau, now Cartersville Museum City. When they posted a job opening, I read the description and thought, “Did they write this with me in mind?” A few weeks later, I joined the team, and the rest is history. I didn’t know much about the tourism industry before starting, but I quickly realized how fulfilling it is to help people discover and connect with a place I love so much. Now, I can’t imagine doing anything else; I feel like I was made for this industry.
USAE: What is something you’re proud to have accomplished so far Southern : Collaboration is one of my core values, and a project I’m especially proud of that embodies this is the Community Corner and Kiosk initiative in partnership with LakePoint Sports. We transformed a simple idea into two curated spaces: a Community Corner inside the Champions Center and a welcome kiosk in the Baseball Village. Each space enhances the visitor experience by connecting LakePoint’s 2.5 million annual guests to local restaurants, shops, museums, and experiences throughout Bartow County. Our collaboration was recognized with the Bill Hardman Sr. Tourism Champion Partnership Award from the Georgia Association of Convention and Visitors Bureaus, proving that when we come together with a shared purpose, we can create an impact far greater than either of us could achieve alone.
USAE: What advice would you give someone just starting out in the field
Southern: My advice is to find your niche and own your story. I’ve learned that’s the foundation of everything in this industry. Don’t shy away from bringing your personality to your work; tourism thrives on authenticity and connection. People want to feel the heart behind the destination, and that starts with you being yourself. Stay curious, keep learning, and never underestimate the value of your unique perspective.
Aimy Thai, Marketing Manager, Destination Toronto
Aimy Thai has been with Destination Toronto for just over three years. There, she gets to combine her passion for storytelling, strategy, and community impact through tourism. She graduated from Brock University in 2017 with an Honors Bachelor of
Arts in Media & Communications. Recently, she became a homeowner in the Greater Toronto Area—a milestone she said has been both exciting and deeply personal. She’s passionate about design and style.
USAE: How do you feel to be a 30 Under 30 honoree?
Thai: I’m incredibly humbled and honored to be recognized among such an inspiring and diverse group of emerging leaders on a global stage. This platform is not only a personal milestone but also an opportunity to champion inclusive leadership in the tourism space—particularly by helping open doors for women of color to thrive and lead within the industry.
USAE: What attracted you to a career in the destination industry?
Thai: My introduction to the power of tourism came early. In 2010, my parents opened a Chinese restaurant in London, Ontario. I saw firsthand how both locals and visitors could drive meaningful impact for small businesses—businesses like my family’s. That experience stayed with me and shaped my belief that tourism is about more than travel—it’s about connection, economic empowerment, and community pride, no matter the size of the destination.
USAE: What is something you’re proud to have accomplished so far?
Thai: Beyond achieving homeownership, I’m proud to have built a thriving career in Toronto—a city that once felt out of reach growing up in London, Ontario (two hours from Toronto). For many from smaller cities, success in a major metropolitan market feels like a distant dream. Being able to not only break into this industry but contribute meaningfully has been a major personal milestone. A standout moment was leading a campaign in my second year at Destination Toronto that landed us a billboard in Times Square. That moment felt surreal—a full-circle reminder of how far I’ve come.
USAE: What advice would give someone just starting out in the field?
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Thai: Never underestimate the ripple effect of your work. In destination marketing, you have the chance to create real impact—from helping a family-run business thrive to elevating globally recognized brands. That duality is what makes this industry so fulfilling. Stay curious, stay people-centered, and remember that your work helps shape how the world experiences a place—and the people in it.
Gabe Wasylko, Senior Social Media Manager, Destination Cleveland
Gabe Wasylko is the Senior Social Media Manager at Destination Cleveland, where he works to reshape how the world sees his hometown. A lifelong Clevelander, he also loves to teach and play tennis, spend time in Cleveland’s outdoor assets and frequent the plethora of local dining establishments. Wasylko studied mathematics and political science at The College of Wooster and is currently pursuing his MBA at Case Western Reserve University. He resides on Cleveland’s west side with his fiancée, Jacquelyn, their two cats, Cleo and Luna, and their crazy puppy, Winston.
USAE: How do you feel to be a 30 Under 30 honoree?
Wasylko : It’s truly an honor to represent Destination Cleveland and the City of Cleveland as part of this year’s cohort, especially among so many talented professionals doing meaningful work for their respective communities. As a lifelong Clevelander, I wake up each day with the goal of changing perceptions of Cleveland while showcasing our city as a great place to visit, live, and work. To shine a light on The Land through Destinations International is an opportunity I’m incredibly thankful for.
USAE: What attracted you to a career in the destination industry?
Wasylko: As a recovering law stu-
dent and former sports professional, I was searching for an opportunity where my work could truly make a difference. Having lived my entire life in the Cleveland area, I was all too familiar with the tired negativity surrounding the city’s perception, yet I knew from personal experience that those narratives didn’t reflect the Cleveland I knew and loved. My role at Destination Cleveland quickly became more than just a job; it became a mission to reshape those perceptions and help others discover the beauty and vibrancy of Cleveland through its many unique facets.
USAE: What is something you’re proud to have accomplished so far?
Wasylko: I’m proud of the work I’ve contributed to shifting perceptions of Cleveland as a travel destination. In 2012, just 34% of Clevelanders recommended the city—by 2025, that number rose to over 90%. From helping Cleveland steal the Puppy Bowl spotlight in 2024, to rolling out an award-winning brand refresh in 2022, to launching a Lakefront Development campaign that positions Cleveland as a true waterfront city, I’ve remained driven to create meaningful impact in the travel and tourism space.
USAE: What advice would you give someone just starting out in the field?
Wasylko : Put yourself out there and experience as much as you can. When you’re just starting out, it’s an exciting time to make connections, try new things, and immerse yourself in learning about your craft. Find the subjects and types of work that you’re passionate about and do your best to surround yourself with people who support your goals, passions, and aspirations.
and has a hobby farm with goats and chickens. Williams has become “obsessed” with her new greenhouse and is currently trying to grow cut flowers so she can have year-round bouquets.
USAE: How do you feel to be a 30 Under 30 honoree?
Williams: I’m grateful to be recognized as a 30 under 30, and I’m feeling energized by the possibilities ahead.
USAE: What attracted you to a career in the destination industry
Williams : I started my career in tourism at 22 years old, having no idea that jobs like this even existed. Fast forward seven years and I’ve now been in four different roles, traveled the world on work trips, gotten married, and became a mother of two (which is another full time job in itself, by the way). I feel like I’ve literally grown up at VISIT FLORIDA. Florida’s tourism industry welcomed me into this community with open arms and has supported my journey ever since.
USAE: What is something you’re proud to have accomplished so far?
Williams: I’m really proud of being part of the team who’s helped create record-breaking visitation for Florida year after year. Tourism is the #1 economic driver for the state and supports more than 2 million jobs. The impact of our work is felt in every community, big and small.
USAE: What advice would you give someone just starting out in the field Williams: Embrace change. DMO work is always evolving, which is one of the reasons this industry is so exciting to be a part of.
to represent the next generation of leaders.
USAE: What attracted you to a career in the destination industry
Wingate: From my first visit to the Statler Hotel at Cornell University in 9th grade, I was hooked on hospitality. I started on property in operations at hotels and event venues, but I eventually fell into the destination industry through connections. This position has allowed me to promote my hometown and make an impact on a broader scale. There’s nothing more rewarding than helping a planner discover how a city like Baltimore can bring their meeting to life while also driving local economic development. Every day is different, and every meeting matters.
USAE: What is something you’re proud to have accomplished so far
Jen Wingate has been with Visit Baltimore for 2.5 years. She holds a Bachelor of Science in Hotel, Restaurant & Institutional Management from the University of Delaware. Wingate loves the outdoors—whether hiking, at the beach, or soaking up the sun. She’s also passionate about Olympic lifting and enjoys live country concerts and exploring new cities and their hotels.
USAE: How do you feel to be a 30 Under 30 honoree?
Wingate: Being named a 30 Under 30 honoree is incredibly meaningful. It’s both validating and humbling to be recognized among so many talented peers in this industry. I’ve worked hard to build relationships, bring creativity to each opportunity, and serve as a connector for clients and community partners. This recognition motivates me to keep growing and to pay it forward by mentoring others looking to break into hospitality. I’m so proud
Wingate : Earning my CMP was a major milestone. It validated my commitment to the industry. I’m also proud of being promoted twice in the past two years, which was a reminder that consistency, relationships, and passion go a long way. From hosting client activations to leading site visits that turn into real business, I’m proud of the work I do every day to position Baltimore as a top-tier destination.
USAE: What advice would you give someone just starting out in the field
Wingate: Start by saying yes to opportunities, even if they’re out of your comfort zone. This is an industry built on relationships, so take the time to get to know people and always follow through. Learn from every meeting you sit in on and stay curious. Ask questions, shadow others, and be willing to roll up your sleeves. Be kind, be consistent, and be passionate. Your enthusiasm will open more doors than you realize, and your network will carry you far.
Lydia Williams, Industry Communications Manager, VISIT FLORIDA
Lydia Williams, who holds a degree from Flagler College in Strategic Communications, has worked for VISIT FLORIDA for 7 years. She and her husband, Aaron, have two sons ages 2 and 4. The family lives on 10 acres
Jen Wingate, Senior National Sales Manager, Visit Baltimore
By Todd McElwee
AMPs Hosting September Meet Up at Walk to End Alzheimer’s 2025… The Association of Meeting Professionals (AMPs) is inviting you to join Team AMPs at the 2025 Walk to End Alzheimer’s in Washington, D.C. on September 27. The association’s goal is $750.
Find more information at ampsweb. org
ABA And Krill Strategies Launch Lawyer Mental Health Research Project… The American Bar Association, through its Commission on Lawyer Assistance Programs (COLAP), and Krill Strategies have entered into a cooperation agreement to collaborate on a new, nationwide research project aimed at improving mental health and well-being in the legal profession. This research will be conducted by state bars disseminating an anonymous and confidential survey to a random sample of their lawyers.
The project will be led by attorney behavioral health and well-being specialist Patrick Krill (JD, LLM, MA),of Krill Strategies, and Justin Anker (Ph.D.) from the Department of Psychiatry and Behavioral Sciences at the University of Minnesota. The survey will launch this summer, with data analysis continuing through the fall and a planned publication of the findings in a peer-reviewed scientific journal in the first half of 2026.
“We are optimistic that the ambitious scope of this national study will generate abundant, useful data to inform the many ongoing efforts to improve mental health and well-being in the legal profession,” Krill said. “Our goal with this much-needed research
NEWS NEWS
Around Associations
is not just to better understand the problem, but even more importantly to better understand the solution. I am grateful to again be collaborating with the ABA and the Commission on Lawyer Assistance Programs and deeply appreciate their continued leadership in supporting the health and well-being of all lawyers.”
This study will provide a 10-year update to and build upon the 2016 ABA-Hazelden Betty Ford study, offering essential insights into current trends, attitudes and barriers to mental health and well-being in law.
Find more information at americanbar.org
NBAA Congratulates Wright Brothers Trophy Recipient Joan Sullivan Garrett … The National Business Aviation Association (NBAA) is congratulating Joan Sullivan Garrett, a visionary in airborne emergency medical care, on her selection as the 2025 Wright Brothers Memorial Trophy recipient from the National Aeronautic Association (NAA).
In 1985, Garrett drew upon her experiences as a critical-care flight nurse and chief medical officer to found MedAire, a provider of aeromedical training and global emergency telemedical services. She served as the company’s CEO until 2006.
“For decades, Joan has combined entrepreneurialism with expertise and empathy to save countless lives and make our entire industry safer and more secure,” said NBAA President & CEO Ed Bolen. “We congratulate her on this well-deserved honor.”
Today, MedAire continues to provide real-time medical, critical care and security assistance to thousands of clients, including business avia-
tion flight departments, private and commercial maritime operators, commercial airlines and the federal government.
NBAA said Garrett’s testimony before Congress in 2001 is widely considered to have prompted the Federal Aviation Administration (FAA) to require domestic airlines to carry automated external defibrillators and enhanced emergency medical kits.
Garrett served on NBAA’s Board of Directors from 2011–2015 and was both Chair and Vice Chair of the NBAA Advisory Council. In 2017, NBAA presented her with its Meritorious Service Award, the association’s highest hon-
Caesars
continued from page 5
Caesars Entertainment, called 2024 “an incredible year for us at Caesars Entertainment.”
“In addition to rounding out a multiyear capital cycle where we completed and opened three new destinations, we made robust enhancements to programs that benefit our Team Members to help them reach their full potential with us at Caesars,” said Flint. “We spent time giving back to our communities and we celebrated 35 years of our Responsible Gaming program. We’re proud of the work we did in 2024 and are carrying that momentum forward in 2025.”
The report details progress in Caesars’ CSR framework’s three categories: PEOPLE PLANET PLAY. Category highlights include the following:
PEOPLE: In addition to its monetary and manpower hours, the company also launched its Extraordinary HERO Award Program, designed to recognize and honor Team Members who exemplify extraordinary dedication to serving their communities. The program spotlights individuals who go above and beyond through volunteering, fundraising and other forms of giving.
PLANET: The company achieved a 20% reduction in Scope 1 & 2 emissions against a 2019 base year and a 16% reduction in Scope 3 emissions
or. Garrett is also the recipient of the Flight Safety Foundation’s Business Aviation Meritorious Service Award. She was inducted to the National Aviation Hall of Fame Class of 2020.
The Wright Brothers Trophy has been presented by NAA in partnership with the Aero Club of Washington since 1948. The trophy, which recognizes a living American for “significant public service of enduring value to aviation in the United States,” is displayed at the Smithsonian’s National Air and Space Museum.
The NAA’s 77th Annual Wright Memorial Dinner will be held on December 12, in Washington, D.C.
against a 2022 base year.
In 2024, Caesars joined two U.S. Department of Energy programs: the Better Climate Challenge and the Better Buildings Challenge, aligning with its climate commitments and building efficiency strategy. Both programs support the Company’s climate goals and provide tools, resources and peer learning to help improve building efficiency and reduce GHG emissions.
PLAY: Caesars marked the 35th anniversary of its Responsible Gaming program during Responsible Gaming Education Month in September 2024. As the first commercial casino company to address the challenges of problem gambling, Caesars launched Project 21 in 1989.
Caesars Entertainment completed a multi-year cycle of capital funding in 2024 and opened three new destinations with the completion of Harrah’s Columbus, NE Racing and Casino in Nebraska, Caesars Virginia in Danville, Virginia, and the transition of Harrah’s to Caesars New Orleans. The Company also completed the expansion of Harrah’s Hoosier Park and introduced the Versailles Tower at Paris Las Vegas.
Caesars Entertainment also recently announced it was named as one of The Civic 50’s most community-minded companies in America by the Points of Light Foundation, recognizing the work the company does in the communities in which it operates.
Delta Air Lines, the official airline of the WNBA, has teamed up with the league to elevate the stories of three of the WNBA’s star players - (from left): Cameron Brink, Los Angeles Sparks; Nneka Ogwumike, Seattle Storm; and Breanna Stewart, New York Liberty - for a new originally produced content series, “Power Forward.”
THE FINAL WORD
Embrace the Future: Learning the Language of Placemaking and Destination Development
By Jay Burress, Executive Vice President, Tourism, Hunden Partners and Former President & CEO, Visit Anaheim
Another crossroads has emerged for Destination Marketing Organizations (DMOs), challenging the profession to evolve once again. The time has come to adjust our mindset. We’ve adapted before, when we were known as Convention & Visitors Bureaus (CVBs), tourism associations, and now DMOs. The DMO community has always risen to challenges, assisting the tourism and hospitality industry in achieving greater success. Now it’s time to change again by expanding our knowledge of economic development. Why Change Is Needed
Economic development is a vital issue in destination development and placemaking. Hunden’s success in executing more than 1,000 financial feasibility and economic impact studies, developer solicitation and selection processes, market assessments, and placemaking and destination action and master plans, has taught us they share a theme of economic development.
Whether local, regional, national, or global, for municipalities, commissions, authorities, public-private partnerships, or other entities, economic impact can pave the path to completing or stimulating forward movement.
The DMO leaders joining the process of progress for their communities and their visitors are the leaders willing and able to meet today’s challenges.
Key Assets DMO Leaders Bring to the Conversation
Besides being energetic, resourceful leaders, DMO pros bring valuable attributes to the table. Savvy developers and advisors welcome DMO professionals’ involvement. DMO leaders know the landscape of their membership and the settings in which they operate. They offer a special convergence to the world of tourism, hospitality, governance, advisors, and placemaking and destination development planning. DMO leaders usually have a durable tenure (often longer than many elected officials’ terms).
In addition, a DMO leader usually has consistent funding, which empowers their planning. They can point to long-term relationships with other
community-level leaders and local stakeholders. Plus, because they network effectively and consistently, DMO leaders can tap into success stories of how other products have delivered the most return to their respective community and city.
These and other attributes characterize the confidence DMO leaders exhibit in their sales and marketing initiatives. They have what it takes to transfer those qualities into a role that becomes part of their core importance.
A Wish List of Action
development “speak,” and increasing the staff that can move economic development forward—remains an issue among DMO leaders.
These and other attributes characterize the confidence DMO leaders exhibit in their sales and marketing initiatives. They have what it takes to transfer those qualities into a role that becomes part of their core importance.
The near future brings challenges and exciting opportunities. While it will be challenging to achieve, DMO leaders can become models of fluency in economic development. Through academic preparation and on-the-ground knowhow, DMO leaders are already familiar with business growth, strategic planning, and other elements that benefit a community’s well-being, making the evolution less difficult than it may seem. Another, perhaps tougher challenge—training their teams to understand real estate and economic
But DMO professionals have met challenges before, when transitions occurred from one arena to another and DMOs had to adapt in order to evolve. Partnerships and additional training will enable DMO executives to stay informed and join forces with those well-versed in destination asset development, job projections, tax credits, and the like. In return, DMO leaders’ expertise can make future efforts fascinating, creative, and productive. By tackling these and other hurdles, our DMO space will continue to evolve—an essential skill of professional vibrancy.
Wrap-Up
DMO leaders and members can overcome underestimation. As we step into a role of greater value, we can embody more than a contractual relationship with advisors, developers, and municipalities. DMOs can function as full-scale community assets.
