Cruz-Led Senate Committee Seeks to Slash Brand USA Funding
By Todd McElwee
The Senate Commerce Committee, led by Chairman Ted Cruz, earlier this month proposed substantially cutting Brand USA’s funding from $100 million to $20 million.
U.S. Travel Association is once again rushing to the aid of the nation’s DMO, urging industry members to champion Brand USA’s cause via a variety of channels including contacting legislators, signing on to a sector-wide letter and social media messaging.
“This funding reduction will significantly impact our entire industry, no matter what sector you serve,” Nicole Porter, Vice President, Political Affairs, U.S. Travel Association, said in a letter. “While we know we have asked for your engagement on this issue before, your continued action is now more critical than ever.”
U.S. Travel noted President Trump included $100 million for Brand USA
Would Reduce Amount by 80%
in his budget and that “Congress must do the same to keep the U.S. competitive on the global stage.” It went on to state the travel industry generates $2.9 trillion and supports more than 15 million American jobs.
“While we know we have asked for your engagement on this issue before, your continued action is now more critical than ever.”
An industry sign-on letter stressed Brand USA’s economic value, including that it uses no taxpayer dollars, only ESTA fees paid by international visitors from Visa Waiver Program countries plus matching contributions from the private sector. It noted a return of more $24 for every $1 invested.
“Unfortunately, the Commerce Committee provision would reduce the amount of ESTA fee collections provided to Brand USA from up to $100 million annually to only $20 million, undermining its ability to attract
visitors and leading to a loss of nearly $2 billion in visitor spending each year, $538 million in federal and local taxes, and impacting more than 25,000 jobs,” the leader reads.
The correspondence highlights how the United States is preparing to host a series of major global events over the next decade, including the Ryder Cup, 2026 FIFA World Cup, America250, and the 2028 Olympic and Paralympic Games and the damage detrimental policies could have.
“With the right policies in place, these events present an economic opportunity that could attract 40 million visitors and drive nearly $100 billion in international visitor spending, helping to rebalance our travel trade deficit
Please turn to page 4
Explore St. Louis staff members gather at one of the entrances to the halls at America’s Center, ready
HOTS Puppy Prosthetics… A group of seventh graders at a Beaverton, Oregon, middle school constructed a prototype prosthetic device using recycled materials for a paralyzed labradoodle puppy, UPI reports. The puppy, named Ember, underwent spinal surgery after an injury but remains paralyzed. The group of students were challenged to create the prototype as the Valley Catholic Middle School’s STEM program’s final exam. The goal of the project was to “challenge students to apply their knowledge to a real-world scenario,” said Susan Fu, the school’s STEM
USAE
Publisher & Executive Editor 1982 – 2021 Anne Daly Heller
Publisher-Emeritus Ross E. Heller ross@usaenews.com
Publisher James Heller james@usaenews.com
Associate Publisher Todd McElwee todd@usaenews.com
Managing Editor Jonathan Trager jon@usaenews.com
Hotel Editor Jordan Bradley jordan@usaenews.com
Creative Director Diane Nichols dkn@usaenews.com
Graphic Designer Danielle Erbe
Marketing & Circulation Director Christy Pumphrey christy@usaenews.com
HOTS HOTS
teacher in an interview with local news outlet KATU-TV. The students’ designs were tested using stuffed animals. According to the school, there’s also a possibility that the more successful designs could be recreated into full-size prosthetics using 3D printers to see if they can help Ember walk. HOTS hopes this heartwarming endeavor inspires these kids to keep pursuing STEM projects.
HOTS Pitbull Party… Concert-goers in London attending pop icon Pitbull concerts have caused inno-
cent bystanders to do a double-take. In recent months, fans have begun to emulate Mr. Worldwide’s (as he refers to himself) signature look: a bald head, a suit with a skinny black tie, sunglasses, and a goatee, the Associated Press reports. Donning bald caps, drawn on goatees and suits, Pitbull fans have started to dress like the singer at concerts. It started in 2021, the “Fireball” singer told AP, with a couple of attendees here and there, but has escalated to thousands—most notably in the United Kingdom. “We jumped the pond and ended up in London and it was just something else,” Pitbull told the outlet after a June 9 concert
in London. “It was definitely a whole new movement, took it to a whole new level.” According to the AP, the floor of the arena at the June concert “looked like a sea of baked beans” due to all the bald caps. HOTS loves the idea of a world full of Mr. Worldwide’s.
Letter to the Editor
I was sorry to read about the passing of Jo Ann Hoffman. She was a true professional in every sense of the word and, more importantly, a wonderful person. May she rest in peace. Don Welsh
President & CEO
Destinations International
San Francisco Neighborhood Museum to Commemorate Indo-American Hoteliers
By Jordan Bradley
The Tenderloin Museum in San Francisco’s historic Tenderloin Neighborhood announced on June 8 that it will establish the first permanent exhibition dedicated to the history of Indo-American hoteliers in the United States.
The exhibition centers around research conducted by Mahendra K. Doshi while he wrote “Surat to San Francisco: How the Patels from Gujarat Established the Hotel Business in California 1942–1960.” Doshi’s research traced three families credited with building “the groundwork for a vast network of Indian-owned hotels,” the museum said.
Sofia Karliner, the museum’s Development Manager, said the forthcoming Indo-American hotelier history exhibition will “tell the story of Indo-American hoteliers and their lasting impact on the hotel industry and across the United States.”
The exhibition is made possible through a partnership with the Indo-American Hotelier Exhibition Funds Development Committee— which is also helping to inform the information and content included in the exhibit—and with support from the American Hotel & Lodging Association (AHLA), the Asian American Hotel Owners Association (AAHOA) and the AAHOA Charitable Foundation.
“To celebrate our remarkable achievements in realizing the American Dream and our well-earned leadership in the American Lodging Industry, we, the Indian American Hotelier Committee, in collaboration with the Tenderloin Museum, present this exhibit,” said the Committee. “It is dedicated to recognizing, honoring, and revering the pioneers and foundational figures of Indian American hotel history.”
The exhibition highlights three Indian men who arrived in the United States in the 1920s, the 1930s, and the 1940s, Karliner said. During World War II, Japanese American hoteliers managed a large number of single room occupancy (SRO) hotels, Karliner told USAE. When they were displaced into internment camps, Indian immigrants began to manage the hotels, “particularly in the Tenderloin neighborhood,” she said.
“We’re highlighting the pioneering efforts of those early hotel managers, their generational growth, and how their influence spread nationally after the 1960s, emphasizing the community’s contributions to shaping both the hotel industry and also redefining immigrant entrepreneurship in the U.S.,” Karliner said.
The exhibition will include photographs, diaries, maps, heirlooms, and narratives of Indo-American hoteliers throughout history.
A major focus of the exhibition will also be the Tenderloin neighborhood’s prominent number of former SRO hotels, many of which are now low-income housing.
The Tenderloin Museum opened 10 years ago on the site of a former SRO hotel and focuses on “historically-inspired arts programming,” Karliner said. The neighborhood is known for its diversity and immigrant history, something the museum intends to highlight and celebrate with the expansion.
The museum currently has a permanent exhibition that details the history of the neighborhood from just after the magnitude 7.9 earthquake that hit the city in 1906, triggering a massive fire and resulting in hundreds of deaths, according to the United States Geological Survey into near-present day.
After the earthquake, SRO hotels
began to replace wooden dwellings, catering to white collar workers “both male and female, which was pretty intense at the time,” Karliner said. SRO hotel rooms averaged around less than 200 guest rooms, none of which offered private kitchens or bathrooms, requiring all guests to share common areas.
“They’ve represented a lot throughout history,” Karliner said, including “a lot of independence, especially for women who were able to move into these residential hotels and not live with a husband or family and [could] work.”
The Tenderloin Museum and its forthcoming expansion live inside a portion of the former Cadillac Hotel, an SRO built in 1907, Karliner said. The expansion will move into the hotel’s former ballroom, which the Tenderloin Museum will renovate and where it will host community events.
“There are dozens and dozens of single room occupancy hotels in the Tenderloin, and they all boast neon signs,” Karliner explained.
Part of the museum’s expansion will include history of the Tenderloin neighborhood’s SRO hotels and a neon art gallery “that uses restored signs from SROs and promotes new creative works in neon,” she said.
The groundbreaking of the expansion—which includes a new contemporary art gallery, the city’s first neon sign gallery, and enhanced spaces for events, shows, and screenings—is set for July, though the museum has not yet released an official date.
The Tenderloin neighborhood has a rich history and diverse population, including a robust LGBTQ district, and the museum’s new exhibitions will highlight that, Karliner said.
In that vein, the museum’s addi-
By Jonathan Trager
NEWS NEWS
VisitPITTSBURGH Celebrates 90th Anniversary
Established in 1935, VisitPITTSBURGH celebrated its 90th anniversary this month.
VisitPITTSBURGH staff and board members, together with tourism partners, community leaders, and regional stakeholders, attended a celebration nine decades in the making on June 5 at the Steelers Hall of Honor, inside of Acrisure Stadium. The event honored the organization’s legacy and ongoing contributions to Pittsburgh’s dynamic visitor economy.
As the organization enters its tenth decade, the mission continues to remain committed to boosting visitation to the area, fostering economic growth, and elevating Pittsburgh’s reputation globally, the
organization stated.
“Our progress has only been possible through the dedication of our team and the collaboration of partners across Allegheny County—from local businesses and cultural institutions to sports teams and community leaders,” said Jerad Bachar, President & CEO of VisitPITTSBURGH. “Together, we’ve built an inclusive, forward-thinking tourism landscape rooted in authenticity and pride. As we look to the future, we remain committed to sustainability, innovation, and inclusion—ensuring Pittsburgh continues to thrive as a top-tier destination for years to come.”
In line with VisitPITTSBURGH’s mission, the organization’s 10-year tourism development plan was recently designed. The plan includes
Hyatt CEO Commits to Hiring 5,000 Youth by 2028
By Jordan Bradley
Hyatt Hotels Corp. has renewed its commitment to hiring 5,000 participants of the youth portion of its RiseHY program, which helps people “disconnected from the economy” to build careers in hospitality, the company announced on June 4.
In a June 3 speech, Hyatt President and CEO Mark Hoplamazian said the company has committed to hiring 5,000 “Opportunity Youth”— children and young adults ages 1624 “who are neither in school nor working,” according to Hyatt—by the year end in 2028.
Hyatt launched the RiseHY initiative in October 2018, simultaneously announcing a commitment to hire 10,000 Opportunity Youth “who are neither in school nor working” by 2025, according to the company. Hyatt said it is well on its way to making the goal this year, leading to the extension.
“We are committed to bringing people who are disconnected from the economy into the workforce. Talent is evenly distributed, but opportunity is not,” said Hoplamazian.
The program is dedicated to creating a sustainable workforce and talent pipeline, including younger workers who “come from under-resourced communities,” Hyatt said.
“We understand the challenges young people face, and Hyatt hotels are uniquely positioned to be part of the solution. Hospitality is one of the few industries where
entry-level opportunities often lead to fulfilling, life-long careers that can change the trajectory of someone’s life,” said Malaika Myers, Chief Human Resources Officer at Hyatt, in 2018.
Using community partnerships and support systems, and mentorship and career development programs, RiseHY helps Opportunity Youth find and keep job placements.
“We view RiseHY as the ultimate expression of our purpose of care, and believe supporting untapped talent will have a lasting, transformative impact on our industry and the communities in which we operate,” said Hoplamazian. “This is where hospitality meets humanity.”
According to a report from Hyatt released in 2024, “more than 400 hotels in 65 countries support RiseHY participants,” and more than 40% of those hired through the program are still employed at Hyatt or one of its properties.
“My mentors and my colleagues always believed in my potential and encouraged me,” said Yemsijongla, Housekeeping Team Leader at Hyatt Hyderabad Gachibowli and RiseHY participant. “I was promoted to team leader in housekeeping, and my role now is to inspire and empower my team. My Hyatt journey is far from over, and to anyone who starts in hospitality, my advice is simple— believe in yourself, work hard and never stop learning. Opportunities are endless if you are willing to take them.”
more than 40 strategies and 80 unique action items that form a roadmap for the development, man-
Brand USA
continued from page 1
while supporting jobs and small businesses in all 50 states,” according to the letter. “In that context, we urge you to support policies in reconciliation that will help us prepare for upcoming
agement, and marketing of tourism assets in Pittsburgh and Allegheny County.
global events and make America’s travel industry more competitive over the next decade.”
U.S. Travel has rallied behind Brand USA on a variety of occasions, including before its 2019 reauthorization. Find more information at travelactionnetwork.com
Shuttered St. Louis Hotel Poised to Reopen as Relief Shelter
By Jordan Bradley
The owner of a shuttered St. Louis hotel, The Last Hotel STL, announced on June 6 that the hotel is prepared to reopen as a shelter for victims of the city’s May 16 tornado.
Michael Qualizza, majority owner of the hotel, said he and the hotel have outlined detailed plans to support displaced residents,
“This isn’t about business—it’s about people,” said Qualizza. “We’re prepared to operate this property with dignity, structure, and safety. But internal interference and stalled commitments are putting lives at risk.”
Despite the hotel’s “readiness,” Qualizza said, there’s a “legal gridlock, lack of funding, and a disturbing lack of support from local institutions and corporations,” as St. Louis resident attempt to respond to the aftermath of the disaster.
“This is an absolute humanitarian tragedy,” said Qualizza. “We are ready to open The Last Hotel STL for as long as it takes. But where is the support?”
On June 9, the city of St. Louis held a press conference addressing recovery effort updates, detailing the opening of the comprehensive disaster assistance center at the Saint Louis University’s Chaifetz Arena.
The relief center will operate from 10 a.m. to 7 p.m. through June 26,
providing a streamlined operation of government agencies and nonprofit organizations that will help residents to handle insurance claims, connect them with temporary housing, replace important personal identification documents, and access mental health services.
Qualizza said the St. Louis Development Corporation reviewed the hotel’s plan to transform into a shelter and “affirmed” its “viability, recognizing the need for a professionally managed facility—not a volunteer stopgap.”
The hotel’s plan includes 24/7 security, “double payroll to ensure full staffing,” and the use of commercial kitchen and event spaces to support relief organizations. Qualizza also claimed that employees would be willing “to sleep in closets and mechanical rooms to free up space for families.”
The Last Hotel STL closed in April this year following legal disputes between Qualizza and co-owner Neil Freeman. According to Qualizza, Freeman “has repeatedly opposed sale and shelter proposals despite mounting community needs.”
“If this shelter doesn’t open, it won’t be because it wasn’t viable,” said Qualizza. “It will be because bureaucracy and personal agendas blocked the opportunity to do the right thing.”
Qualizza did not return USAE requests for comment.
VisitPITTSBURGH staff and others celebrated the organization’s 90th anniversary on June 5 at the Steelers Hall of Honor, inside of Acrisure Stadium.
The Right Fit is in Your Future
Convention center expansion opening fall 2027
•The $200 million investment will go toward an extensive addition and renovation of the CHI Health Center Omaha’s convention center.
•The expansion will add 90,000 square feet to the convention center, with new, state-of-the-art facilities.
•This will include 25 additional meeting rooms for a total of 41, signi cantly boosting Omaha’s ability to host high-pro le events.
Scan the QR code for more information
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After a 20-year career with Visit Omaha, Cathy Keller has announced her retirement from the role of Vice President of Sales and Services.
Keller played a pivotal role in the opening of notable properties, including Canyon Ranch in Tucson, Arizona, and The Harbor Court in Baltimore, Maryland. She also held leadership positions at the Marriott Cornhusker Hotel in Lincoln, Nebraska, before joining the Omaha Mayor’s office in 2004 as a convention sales consultant. Her tenure at the Omaha CVB, later known as Visit Omaha, began one year later.
“Keller has been the heart and soul of our sales division for over two decades,” said Deborah Ward, Executive Director of Visit Omaha. “Her exceptional leadership and visionary thinking helped secure billions of dollars in business for Omaha and made a lasting impact on Omaha’s tourism community. We will miss Keller, her infectious energy and her commitment
CVB Update
to ensuring every staff member felt seen and heard. She’s a member of our family now and always.”
In Keller’s absence, the sales division will be led by a team that includes Mattie Scheeter, Mark Rath, Matt Heck, and Erin Brungardt, who’ll oversee the department until Keller’s
replacement is selected.
Keller is passionate about health, wellness and fitness. She enjoys spending time with her family and friends and looks forward to exploring new opportunities for personal growth and relaxation in her retirement.
The Boston Convention & Exhibition Center in the Seaport will officially be renamed next month in honor of the late Boston Mayor Tom Menino, eight months after the Massachusetts Legislature ordered the change.
The Massachusetts Convention Center Authority announced on June 10 it will hold an event on July 12 to formally relabel the facility the Thomas Michael Menino Convention and Exhibition Center. Menino served as the city’s mayor from 1993–2014, who oversaw the start of the Seaport building boom.
“Mayor Menino loved Boston deeply, and he made our city into the global hub for business, commerce and tourism that we know it to be
USAE,
only weekly community
today,” Gov. Maura Healey said. “I was honored to sign this law renaming the Boston Convention and Exhibition Center after Mayor Menino because it is a wonderful way to pay tribute to his amazing legacy and send a strong message that Boston is a place to be for people and businesses from around the world.”
Minneapolis Enacts Tourism Improvement District Ordinance
By Jonathan Trager
Minneapolis has become the latest destination to pass a Tourism Improvement District (TID) in order to provide additional funding for tourism promotion.
Minneapolis Mayor Jacob Frey signed the measure into law on June 9 at the Renaissance Minneapolis Hotel, The Depot. The city council had unanimously approved it on June 5.
The TID is expected to generate an estimated $7 million annually through a 2% assessment on lodging properties.
The TID is expected to generate an estimated $7 million annually through a 2% assessment on lodging properties.
Melvin Tennant, President & CEO of Meet Minneapolis, called the passage of the TID a “transformative moment for Minneapolis tourism.”
“This dedicated funding mechanism will give our city the ability to attract more visitors and events and generate greater economic impact for our community,” said Tennant. “The leadership and partnership of our local hotels in making this investment possible will allow us to advance the shared goals of our tourism and hospitality industry. Together, we’ll build a stronger, more resilient hospitality workforce and visitor economy for Minneapolis.” Projects the TID will support include marketing and PR campaigns, sales efforts to drive group and meeting bookings, destination branding, and the development of visitor expe -
Cathy Keller
USAE xchange
Conversation with Brad Dean, President & CEO, Explore St. Louis
Still new to St. Louis, Brad Dean is no stranger to heading major DMOs, having piloted Discover Puerto Rico and the Myrtle Beach Area CVB. Shortly before MPI brought the WEC to town, he connected with USAE to discuss arriving in his new home, plans for the rest of the year and what a firsttime visitor cannot miss when on the banks of the Mississippi River.
USAE: What have you learned about St. Louis during your first few months there?
Dean: St. Louis is a city that surprises you at every turn. In just a few months, I’ve discovered a region rich in history, brimming with creativity and fueled by passionate people who care deeply about their community. Whether I’m exploring the vibrant neighborhoods, meeting with local leaders or catching a Cardinals game, I’m struck by the pride St. Louisans have for their city. There’s a depth to the arts, music, sports and culinary scenes that rivals any major market. It’s a city with incredible stories to tell, and I feel lucky to help share them.
USAE: You’ve spent roughly four months with Explore St. Louis. What advice do you have for a DMO leader who is arriving in a new destination?
Dean: First, listen. Spend time getting to know the people and the place. That includes industry stakeholders, community partners, your team and the visitors themselves. Every destination has a soul—uncovering it takes curiosity and humility. Second, be present. Immerse yourself in the local experience. Visit the museums, cheer at the games, eat the barbecue. That’s how you connect the dots between a community’s assets and its opportunities. And finally, start building trust
Minneapolis
continued from page 8
riences. The TID will also facilitate sustainability programs and workforce development.
Michael Clark, Chair of the TID task force, said the city council’s approval of the TID “marks a significant step forward for our city’s hospitality and tourism industry.”
“I’m proud of the role that our city’s
Museum
continued from page 3 tion will “expand and diversify our permanent exhibition to include a lot of community voices to make sure that we’re encompassing all of these marginalized histories that exist int he neighborhood,” Karliner said. “We
early. It’s the foundation for everything, from partnerships to progress.
USAE: When the WEC wraps on June 20, what do you hope attendees take away from their time in St. Louis?
Dean: I hope they leave inspired by the energy of this city. Inspired that they’ve experienced a destination with authentic character, world-class facilities and a passionate hospitality community. Energized that they’ve seen firsthand how St. Louis delivers, not just on logistics, but on memorable experiences. I want them to leave thinking, “I didn’t expect this, and I can’t wait to come back.”
USAE: What do you think the remainder of 2025 will look like for St. Louis?
Dean: We’re building momentum. Between high-profile events like WEC and national media attention for our culinary and cultural scenes, there’s a growing awareness of St. Louis as a dynamic, must-visit destination. At Explore St. Louis, we’re focused on amplifying that energy with bold marketing, stronger partnerships and a commitment to driving meetings and leisure travel. The remainder of 2025 is about stepping fully into our potential and showing the world what makes this city unforgettable.
USAE: Please share one spot a firsttime visitor to St. Louis cannot miss.
Dean : It’s hard to choose just one, but for a first-time visitor, the Gateway Arch National Park, which encompasses the Arch as well as the newly reopened Old Courthouse, is an absolute must. More than a stunning landmark, the Arch is a symbol of innovation, ambition and the pioneering spirit that still defines St. Louis today. The Old Courthouse, just west of the Arch, is a place steeped in
hotel leaders played in supporting this important initiative to invest in our own future,” Clark said. “The Minneapolis Tourism Improvement District gives us another tool to increase our competitiveness with peer cities, drive hotel bookings, and ensure a more stable and resilient hospitality sector. This is a smart, strategic move that will bring measurable returns to Minneapolis hotels and benefit our entire community.”
are really trying to create a home for histories that are facing erasure at this point in time, and that are struggling to be heard and continued—and immigrant histories fit into that.”
For more information, visit tenderloinmuseum.org/ indo-american-hotelier-history.
American history and a valuable stop for anyone who wants to know more about our collective past. This is where Dred and Harriet Scott sued for their freedom, a landmark suit that went all the way to the Supreme Court and was a tipping point in the lead up to the Civil War. The Old Courthouse is also where Virginia Minor attempted to vote in the 1840s, setting the stage for the women’s suffrage movement. St. Louis is a deeply historic city, and every visitor will be inspired by a visit to this unique urban national park.
Hilton New Orleans St. Charles Sells for $47M
By Jordan Bradley
The Hilton New Orleans St. Charles in Louisiana sold for $47 million, owner Sunstone Hotel Investors announced on June 9.
Sunstone said it anticipates the hotel “will require a cyclical renovation to maintain its competitive position and sustain its current level of earnings,” and it made more sense to sell the hotel for the company.
“Knowing that the environment is uncertain and can change quickly, the team remains nimble and ready to pivot between capital allocation opportunities as the landscape evolves from here,” said Bryan Giglia, CEO of
Sunstone Hotels.
The 252-guest room Hilton New Orleans St. Charles was originally built as a Masonic Temple in the 1920s, according to local news source NOLA.com. The building was first converted into a hotel in 1982 and operated as the Kimpton Hotel Monaco before it was damaged during Hurricane Katrina.
The California-based Sunstone bought the hotel for $59 million in 2013.
Sunstone did not disclose the name of the hotel’s buyer, but Giglia noted that the company retains its “well-located” JW Marriott hotel on Canal Street and it will release more details of the sale in Sunstone’s second quarter earnings release.
Greater Fort Lauderdale puts everything within reach—just minutes from the airport, beaches, and vibrant Las Olas dining and shops. At the center is the reimagined Convention Center, featuring a stunning waterfront ballroom, tropical plaza, and the new Omni Fort Lauderdale hotel steps away.
VisitLauderdale.com/meetings-andgroups/venues/convention-center
Women Leading the Way
Visit Orlando’s Casandra Matej Sees Every Opportunity as a Doorway
By Jordan Bradley
When Casandra Matej joined the San Antonio CVB in 2011 as Executive Director, she was the only female CEO in the top 25 destination markets, she told USAE
Matej learned of the opening with the CVB and knew she wanted the job—she was ready to take on a new challenge. At that time, she was the Sr. Vice President of Sales and Services at Visit Dallas, and her focus in applying for the role with San Antonio was whether or not she was the right fit for the gig.
“I never thought of it from a female standpoint,” Matej said. “But then, all of a sudden, I started getting cards, letters, emails from people all over the country and it really put this responsibility on my shoulders. I had just hoped I was the best person for the job. I did not think of it as female versus male.”
The role with San Antonio was Matej’s first CEO role, and “you almost have an imposter syndrome,” she said. Matej recalled recognizing that she had transferable skills from previous roles, but her mentality was very much “I’ve got to prove myself.”
“I’ll never forget my first day,” she said. “I got to my office at 6:30 in the morning. You’ve got to prove yourself, [prove] that you were the right person.”
best decision.”
Being around so many national associations in the birthplace of the United States “propelled my career,” Matej said.
Eventually, she moved on to the hotel industry, including a role at what was then one of the largest hotels in the country—the Anatole—boasting 1,600 guest rooms, followed by a twoyear stay at Hyatt Hotels, two years as Global Account Director at Starwood Hotels & Resorts, and almost seven years back with Visit Dallas in her role as Sr. Vice President of Sales and Services.
“It’s important that if an opportunity—a door—opens up, you walk through it—but you still have to prove yourself,” Matej said. “And along the way, I had people that believed in me and I think your network is just absolutely important.”
During her 10-year tenure with the San Antonio org, Matej lead a number of initiatives like helping to advocate for San Antonio’s designation as a UNESCO World Heritage Site in 2015 for the city’s Spanish colonial missions. She orchestrated the transition from a CVB structure to the rebranded Visit San Antonio, a private nonprofit organization, in 2016.
She attributes her successful, more than 30-year career in hospitality and with DMOs in part to taking opportunities when they presented themselves to her.
Though she didn’t set out with the intention, Matej has been a trailblazer for women in the CVB and destination management organization (DMO) world.
She attributes her successful, more than 30-year career in hospitality and with DMOs in part to taking opportunities when they presented themselves to her.
Originally from the Dallas area, Matej graduated from the University of Texas at Austin in 1994 with her bachelor’s in communications. Immediately after graduation, she joined the Dallas CVB (now Visit Dallas) in an entry level position supporting the Vice President of Sales and Services.
Then, a door opened in Washington, D.C., working at the Visit Dallas satellite office.
“I was from a small town and nothing was holding me back, so I walked through that opportunity,” Matej recalled. “Honestly, it was the
While with Visit San Antonio, Matej also helped lead efforts to update the city’s Henry B. González Convention Center with a $325 million renovation and expansion that allowed the city to host the 2018 NCAA Men’s Final Four and other large tourism events.
When Matej left Visit San Antonio to take on her current role with Visit Orlando in 2021, “my mentality was a lot more confident,” she said. Though she recognized the significance of Orlando’s designation as the number one visited destination in the United States and the Theme Park Capital of the World, she also knew better how to lead.
“I knew exactly what I wanted to do. I knew what my first priorities were going to be. So it really went from an imposter syndrome to a very confident mentality,” Matej said.
But the landscape of DMO leadership is changing as quickly as the technology that propels modern business, Matej noted. She estimates that compared to her earliest days in San Antonio, “over 70% of my time is more about external affairs, navigating politically, and being good stewards
in the community. I view my role as I’ve got to alleviate obstacles” so that the rest of the DMO’s team can “do what they do.”
Even in its status as the most-visited destination in country, Matej said she is working to make sure that community members and public figures “understand the return of the organization, the return on investment” of Visit Orlando’s public funds.
As part of her tenure, Matej has overseen increased efforts in advocating for and focus on sustainability in the meetings and conventions market.
“Ten percent of our visitors are international,” Matej said, “and they want to know what we’re doing from a sustainability effort.”
To that end, Visit Orlando is making sure that guests and potential meetings know the Orange County Convention Center is LEED Gold Certified, what area hotels are doing to beef up their sustainability efforts, and what other sustainability projects the DMO supports, Matej said.
Visit Orlando is also constantly looking for ways to be more efficient, Matej said, and for opportunities to adapt to new technology.
“We do three signature events for our community each year, and we just used an AI app that was tremendous,” Matej said. “It was able to summarize and take notes of all the speakers and we were able to send that out instantaneously to all the attendees.”
“there might be conversations on the front end, but once we’re able to tell our story and also talk to potential attendees of these conventions, they end up having a great and successful program.”
Matej is the first female leader in Visit Orlando’s almost 50-year history and only the organization’s fourth CEO, she told USAE
Visit Orlando is also constantly looking for ways to be more efficient, Matej said, and for opportunities to adapt to new technology.
In response to the pandemic, Visit Orlando also began creating 360-degree tours of the city’s major hotels and attractions “so people can actually do a site inspection virtually.”
Matej said a main component of the DMO’s work is also combatting misaligned or negative perceptions of Central Florida as intolerant and unwelcoming to certain communities; instead, the DMO focuses on “telling the truths about Orlando, and how welcoming and inclusive our destination is.”
“What we’re seeing [is the] numbers are great,” Matej said, adding
When USAE asked Matej how she relates to this designation, she said: “Do I think about it? I do because people come up to me and they remind me of that. So I take it as a great responsibility of representing female leaders. But I’m so proud—when I think about 2011 to now, you’ve got female leaders in New York, Boston, Chicago, Seattle, San Francisco. What a massive change.”
Part of that change from Matej’s perspective is she is freer to bring her whole self to the role than perhaps her predecessors could while they were trailblazing ahead of her, she said.
“I feel like I can truly be a female leader. I’m a mom; I bring my daughter and my son to some of our signature events so they can see the industry, whereas – and I don’t want to put words in their mouths – but you almost had to lead as if were a male. You probably couldn’t be a proud mom,” Matej said. “Part of who I am and part of how I am a leader is that I’m a working mom. I’m a wife. And I hold those truths. I hope that I’m a good leader, and not because I’m a female leader.”
Meet Us in The Heart of the Mid-Atlantic
Connect with each Maryland destination
In Baltimore, we are writing a new chapter in our city’s history fueled by diverse artists, tastemakers and social entrepreneurs. Plan your event in our waterfront city for a fraction of the price of other East Coast cities.
Montgomery County welcomes visitors with genuine hospitality and a wide range of venues perfect for meetings, conferences, and group events. Just outside Washington, DC, this diverse destination blends scenic outdoor adventures and rich agritourism with urban shopping and cultural attractions.
Annapolis and Anne Arundel County, home to BWI Airport and Maryland’s State Capital, offer waterfront views, attractions like Live! Casino, and historic sites, blending business and adventure by the Chesapeake Bay.
Howard County offers versatile venues, state-ofthe-art hotels, and unique spaces for meetings. Its mix of pastoral farms, historic towns, and urban lifestyles ensures memorable gatherings, with amenities participants will enjoy.
Prince George’s County, near Washington, DC, offers 850,000 sq ft of meeting space, including Four-Diamond hotels. With rich history, outdoor adventures, and modern amenities, it’s an ideal destination for unforgettable events.
NEWS NEWS
Meetings Industry Luminary Jo Ann Hoffman Dies
By Jonathan Trager
Jo Ann Hoffman, an industry trailblazer who helped create the Meeting Industry Ladies Organization (MILO), passed away on June 8 after a short battle with cancer.
Hoffman had worked for the American College of Cardiology, the American Association of Blood Banks, Experient, and Convention Planit.
The industry icon also served as President of the PCMA Board of Directors in 1994 and was a trustee of the PCMA Foundation Board.
“Jo Ann was such an advocate for the business events industry and especially for women in our
industry,” said Sherrif Karamat, President & CEO of PCMA, after her passing in a PCMA tribute to Hoffman. “She was passionate about golf, and wanted to guide women into the game and show them how it could be an asset to their careers. I know of a number of women who’ve said she was a mentor to them, not only in golf, but in their careers. I am grateful for the time she devoted to PCMA by serving on both boards and volunteering on a number of committees. Jo Ann was one of a kind — that kind of devotion to our industry doesn’t come around very often. She will be missed by me and by many who were fortunate to know her.”
Hoffman was instrumental in the founding and organizing of The Meeting Industry Ladies Organization in 1986. She was also a member of the Golden Links Advisory Board for Corporate Meetings and Incentive Magazine and served as a member of the Monterey County CVB Advisory Board.
A member of ASAE and GWSAE, Hoffman developed and produced the “Women’s Golf Experience” for GWSAE. This program was established to guide women into the game of golf and to educate attendees about the sport as a business
— OBITUARY —
Pam Lackland, CMP, Former ConferenceDirect Executive, Dies
By Todd McElwee
Pamela Gail Vickers Fisher Lackland, who served as vice president at ConferenceDirect, and spent five decades in the meetings and events industry passed away on June 6, following a battle with cancer. She was 83.
Bob Lackland, CEO, The Lackland Corporation, met his late wife in 1993. In 1996, they were married on the slopes of Diamond Peak at Lake Tahoe.
“Pam was more than a meeting planner—she was a force of nature,” he told USAE. “She brought energy, joy, and an undeniable spark to every event, every conversation, and every connection she made. She truly lit up when surrounded by her clients and fellow industry professionals, treating every gathering not just as work, but as an opportunity to create something memorable. Pam loved what she did, and she loved the people she did it with. Her passion was infectious, her presence unforgettable, and her impact on the industry immeasurable. She will be deeply missed, but her legacy of warmth, dedication, and fun will live on in all who had the privilege of working alongside or just being with her.”
Lackland’s career was defined by engagement, professionalism and pursuing new opportunities. One of the first 60 CMPs, she was recruited by Brian D. Stevens, Executive
Chairman, ConferenceDirect, and was one of the firm’s first 30 associates and its second conference manager. Her LinkedIn profile noted that she was named the company’s Rookie of the Year.
In an April 2024,interview, Lackland told USAE that during her 25 years at ConferenceDirect she negotiated more than 750 hotel contracts and generated over $29 million in revenue
“We are deeply saddened by the passing of Pam Lackland, a beloved member of the ConferenceDirect family since our very first year,” Stevens told USAE. “Pam was a true light in our community—always a bundle of smiles and joy. She greeted everyone with warmth and a genuinely positive outlook that uplifted those around her. Pam had an enduring passion for the association community and was a proud supporter of PCMA. Her unwavering commitment to helping fellow planners, especially those in need, reflected her generous spirit and deep sense of care. We will miss her radiant presence at our annual meetings, her laughter in the hallways, and the energy she brought to everything she touched. Pam’s legacy of kindness and optimism will live on in the hearts of all who knew her.”
David Giger, a retired Hilton executive, and his wife, Mary, were close with the Lacklands.
“Pam truly lived life to the very fullest- lots of social fun, dancing, and trips with Bob to Jazz Fests, Key West
and Mardi Gras, while also being widely respected as a successful meetings professional,” Giger said. “Mary and I were blessed to just visit the Lacklands on Memorial Day to share laughs and tearful goodbyes. The industry has lost an iconic superstar, loved by so many.”
As Stevens noted, Lackland was actively involved with PCMA at both the local and national level. She served two terms on the PCMA Capital Chapter Board and chaired its Community Services Committee for four years. Work with the Montreal Tourisme Advisory Board and San Jose Advisory Board is also on her CV.
Asked by USAE in 2024 why she would recommend getting involved, Lackland said: “I’ve found volunteering in the industry since the beginning is invaluable. It’s giving back and again developing relationships when you’re working together with meeting planner and supplier partners for a good cause.”
Mary Sanchez Quigg, CDS, Sr. Vice President of Global Accounts & Projects, ConferenceDirect, called Lackland “a special lady.”
“I am a better person for having had Pam in my life,” Sanchez-Quigg added. “I think most would say the same.”
A resident of Timberline Community, Canaan Valley, West Virginia,
Lackland was born on May 28, 1942, in Philadelphia. She was the eldest of nine children—Diane (deceased), Allan, Robbie, Paul, Monica, Greg, David, and Carleton—and took on the role of a sort of second mother to her younger siblings, Bob shared with USAE
Lackland raised three sons as a single mother: Kevin, Dennis (deceased) and Brian. With Bob, their combined family now boasts eight grandchildren and a great grandchild. A second great grandchild is due any day.
Celebrations of life will be held in Canaan Valley and Northern Virginia in late July or early August. Later in August, the family will release her ashes from Bear Rock at Dolly Sods in West Virginia.
Bob and Pam Lackland
Jo Ann Hoffman
By Jonathan Trager
NEWS NEWS
Destinations International Launches Refreshed Destination Marketing Accreditation Program
Destinations International (DI) has updated its Destination Marketing Accreditation Program (DMAP) structure and standards to “reflect the evolving role of destination organizations and respond to the complex realities of today’s global tourism landscape,” the association announced on June 9.
DMAP provides independent, third-party verification of a desti -
nation organization’s commitment to industry best practices, ethical governance and community stewardship. The program defines 97 quality standards across core operational areas such as governance, stakeholder and community engagement, industry engagement, operations, board management, and technology.
Don Welsh, President & CEO of DI, said the refreshed DMAP “underscores the importance of this recognized accreditation and is a bold
Around MPI
By Todd McElwee
Fredericton, New Brunswick
Hosting MPI’s the EVENT … From September 6–10, Fredericton, New Brunswick, will host MPI’s Signature offering the EVENT. MPI said the milestone marks the first time the EVENT will be hosted outside of one of the major metropolitan hubs of Toronto, Montreal or Ottawa, reinforcing its dedication to creating a truly inclusive experience for meeting professionals across all of Canada.
MPI boasts roughly 1,000 Canadian members, with the nation encompassing more than 10,000 event professionals.
Ottawa hosted the 2024 edition. The conference had a satisfaction rate of 99%, and more than 300 attendees—the second-largest turnout in the EVENT’s history.
Find more informationat theevent. mpi.org
MPI Washington State Chapter Turning Up the Value for August SparkConnect… Visiting the Sound Hotel in Seattle, the MPI Washington State Chapter (MPIWSC) is ready to make music during its SparkConnect on August 19.
“Open mic, rap, live jam, music trivia (yes, there will be prizes), and good vibes all around,” the chapter said. “Bring your instrument if you’ve got one, or just bring the courage to sing your heart out. Whether you’re channeling your inner Hendrix or mumbling your way through a Nirvana chorus, we gotch’ya! and we welcome all levels of musical chaos. So come catch the vibe, feel the rhythm, and let The Sound move you... literally. Let’s make some noise, spark some real connections, and wrap up our legendary sunny Seattle summer with a standing ovation.”
Check out mpi.org/chapters/washington-state for more information.
MPI Offering Resources for Emerging Professionals… Providing a variety of tools for those in the early stages of their meetings industry careers, MPI has dedicated a section of its website to emerging professionals. Tools include tailored education via the MPI Academy, special college student pricing, connection with local chapters and the Emerging Meeting Professional (or EMP) designation.
MPI states: “The Emerging Meeting professional is a multifaceted title—one that is comprised of many different industry members. From traditionally aged college students to adult learners or even career-pivoters, the Emerging Meeting Professional community is a home for all members within the MICE (Meetings) industry who have 0–3 years of experience. As part of this multi-faceted community, you can experience numerous ways to connect, engage, and evolve your membership and professional industry experience.”
Find more information at mpi.org.
MPI Greater New York Chapter Teeing It Up The Greater New York Kalahari Resorts Golf Outing is being held by the MPI Greater New York Chapter on July 24 at New York Country Club in Spring Valley.
Register at mpi.org/chapters/ greater-new-york
MPI Potomac Hosting Intro Session… On June 25, MPI’s Potomac Chapter will introduce itself to potential members, and others, during a virtual Potomac Insider. Throughout the 45-minute event participants will network, learn about the chapter’s committees select volunteer opportunities and more.
‘Whether you’re new to MPI or a veteran looking to re-engage, the Insider will show you how to make the most out of your membership,” the chapter said.
Visit mpi.org/chapters/Potomac for all the details.
reaffirmation of our collective commitment to leadership, accountability and excellence.”
“Destination organizations are no longer focused only on promotion and marketing; they are stewards of place, builders of community trust and conveners of economic opportunity,” said Welsh. “This updated DMAP structure ensures we are equipping these organizations with the tools, frameworks and validation they need to thrive. As the world continues to shift, so too must our standards— ensuring that accreditation not only keeps pace with industry realities but also elevates them.”
One of the key updates to the program includes a transition from tactical to strategic performance standards. This shifts the focus from one “centered on operational checklists and task-level execution to one that emphasizes long-term impact, organizational alignment, and adaptive leadership,” said Tim Smith, Vice President of Communications at DI.
“Instead of merely verifying if a destination organization has a specific policy, tool, or process in place, the standards now assess whether those practices are part of a broader strategy that drives measurable outcomes, reflects best practices, and supports the organization’s mission and resilience,” Smith told USAE
Other updates include integration of a destination stewardship lens, encouraging practices that prioritize sustainable growth, resident quality of life, and equitable tourism development, as well as a reorganized and user-friendly framework that
improves cohesion, navigation, and clarity across all categories of evaluation.
To increase accessibility and program value, DI has implemented several efficiencies: A streamlined online application process and improved policy guidance; a redesigned web experience with clearer pathways for support and resources; simplification of the reaccreditation process, shifting from 4-year and 8-year cycles to a standardized 5-year renewal cycle; and a requirement for annual reporting and fee compliance to maintain accreditation status and ensure ongoing accountability.
To date, more than 200 destination organizations internationally have earned DMAP accreditation.
“Achieving DMAP accreditation, and maintaining it, has been transformational for our organization,” said Tania Armenta, President & CEO of Visit Albuquerque. “It not only validates the integrity of our operations but also sharpens our strategic focus and reinforces our accountability to our community and stakeholders. The refreshed standards reflect the modern role of destination organizations—as stewards, advocates and leaders in tourism. I strongly encourage my peers across the industry to pursue DMAP accreditation. It’s more than an industry distinction; it’s a catalyst for excellence.”
DI is encouraging destination organizations interested in earning or renewing their accreditation to explore the updated standards and application resources at destinationsinternational. org/dmap
Visit Anchorage staff and hotel partners greeted clients at a luncheon on June 4 in Washington, DC. Left to right: Darren Hubbard, David Kasser, Alison Gazay, Violeta Maniotakis, Katie Purrington, and Alex Wong.
chi health center omaha
IS OMAHA THE RIGHT FIT?
Welcome to Omaha. Where tailor-made meetings are always in style. More than $9 billion in new development is reshaping Omaha and the convention attendee experience. Omaha’s airport is doubling in size with a billion-dollar expansion offering passengers international travel options and elevated amenities. A short drive takes you to the downtown convention center, currently undergoing a $200 million expansion. The completed project will offer 420,000 square feet of convention space with 41 meeting rooms all connected via skywalk to the 600-room Hilton Omaha. Coming in 2028, a modern streetcar will take attendees on a post-meeting party loop through entertaining neighborhoods filled with chef-led restaurants, friendly pubs and unique shops. In a city designed with meetings in mind, you’ll discover Omaha is the right fit. Welcome to Omaha. Where Work and Play Meet. Contact Visit Omaha and plan a site visit.
IndustryMovers
Brad Sheehan is now Delta Air Lines’ Sr. Vice President of Corporate Safety, Security and Compliance. He’s an aviation leader with more than 25 years of experience. He’ll succeed David Garrison, who’s retiring after a 34-year career at Delta. Sheehan has served as vice president of flight operations and flies as an A320 captain. His background including overseeing training, technology, and flight standards and leading Delta’s Flight Safety team.
Hoffman Obit
continued from page 1 6
and career asset. She also served as a member of the Auction Committee for ASAE.
Hoffman worked on various projects with the Executive Women’s Golf Association (EWGA), the LPGA, USGA, National Association of Golf Tournament Directors, and various members of the PGA.
Anne Tabakian has been promoted to Vice President of Food & Beverage at White Lodging. She joined the company in 2016, most recently serving as corporate senior director of food & beverage. She also was a restaurant general manager. Prior to joining White Lodging, she spent nearly a decade at two major restaurant groups—Uchi Restaurants and Hillstone Restaurant Group. She is a graduate of Vanderbilt University.
Retired Hilton executive David Giger said Hoffman, who was selected in July 2000 as one of the “25 Most Influential People in the Meeting Industry,” had done “so much for so many” in the industry.
“Jo Ann was truly a meetings industry pioneer, a highly awarded PCMA leader, a founder of the dynamic Meetings Industry Ladies Organization, a mentor and friend to countless industry professionals, and a very close
Dan Wensley has been appointed as the CEO at the Global Technology Industry Association (GTIA). Prior to joining GTIA, Wensley served as a strategic advisor and as the CEO at ScalePad—which rebranded and grew from 30 to 247 employees and to more than 12,000 partners globally during his tenure. In his 30-year career, Wensley also held strategic leadership positions at Level Platforms, Plan 27, and PassPortal.
personal friend with whom I spent the past eight years raising funds for people in crisis for the Meetings Industry Fund,” Giger said.
Survivors include Hoffman’s brother, Ron (Anne) Hoffman, her niece, Jennifer (David) Bastos, her nephew, Michael (Amy) Hoffman, five great-nieces and one great-nephew.
Villalobos has been named General Manager of
Collection. The oceanfront retreat is on Mexico’s Riviera
She is a seasoned hospitality leader with more than 20 years of industry experience and joins Etéreo from Four Seasons Hotel Mexico City. While there, she most recently served as commercial director and played a central role in repositioning the hotel as one of the capital’s luxury destinations.
A funeral service for Hoffman was held on June 11 at Judean Memorial Gardens Chapel in Olney, Maryland. Memorial contributions may be made in her name to the Montgomery County, MD, Humane Society at mchumane. org or to Casey House Montgomery Hospice at montgomeryhospice.org
Laura
Etéreo, Auberge Resorts
Maya.
Visit Anchorage hosted clients at Nationals Park on June 5 for the Chicago Cubs vs. Washington Nationals game. Left to right: Darren Hubbard, Hotel Captain Cook Director of Sales; Katie Purrington, Visit Anchorage Sales Manager; Violeta Maniotakis, Alyeska Resort Regional Sales Manager; Alex Wong, Visit Anchorage Sales Manager; David Kasser, Visit Anchorage Sr. Vice President, Sales; and Allison Gazay, Marriott Anchorage Downtown Director of Sales.
Scene at the Association Forum Honors Gala
THE FINAL WORD
The ROI of In-Person Meetings: Why Such Gatherings Are a Smart Marketing Strategy
By Reina Herschdorfer, Director of Marketing and Public Relations, Meetings & Events, Caesars Entertainment National Meetings & Events
I’ve spent years working in the meetings and events industry with Caesars Entertainment, Disney, Accor Hotels and Westin. One trend that remains consistent regardless of economic or global dynamics: organizations that invest in in-person meetings/conferences outperform those that do not or pull back during times of change.
“In fact, in person gatherings are among the most effective sales and marketing tools to drive business, relationships, stability, alignment, and growth especially when companies and the world is evolving,” said Kelly Gleeson Smith, Sr. Vice President of Caesars Entertainment.
“The meetings industry is a $1+ trillion global business yet is often called the ‘Invisible industry’ as so much of the industry’s impact happens indirectly.”
$12.50 in incremental revenue, with ROI highest during market shifts.
The 2024 Global Meetings and Events Forecast from American Express reported that 77% of event professionals expect increased investment of in-person meetings. The reason is clear: they deliver results. When economic conditions fluctuate or new trade policies, tariffs, or organizational priorities emerge, organizations that prioritize in-person connection move with more clarity, speed, and confidence.
Why In-Person Meetings Are More
Valuable Than Ever
The power of being physically present has never been more apparent. When people gather with purpose, they create energy, momentum, and shared understanding that digital tools simply can’t replicate.
Here’s what makes in-person meetings a high-impact investment:
1. Trust Is Built in the Room In-person interaction accelerates relationships. Eye contact, shared meals, and spontaneous hallway chats foster the kind of authentic connections that power partnerships and teamwork. Forbes Insight Report confirms that 85% of people say face-to-face meetings build stronger, more meaningful business relationships.
2. Focus and Engagement Are Higher. In a physical environment, distractions are fewer, and participants are more likely to engage fully with content and conversation. This leads to more productive discussions, faster decisions, and better outcomes.
“The meetings industry is a $1+ trillion global business yet is often called the ‘Invisible industry’ as so much of the industry’s impact happens indirectly.”
Let’s look at the numbers. According to the Event Marketing Institute, companies earn an average of $4.50 for every $1 spent on meetings and events. That’s a 350% return—and it shows up in client retention, faster sales cycles, stronger brand awareness and higher engagement. Oxford Economics confirms that each dollar invested in business travel returns
3. Creativity Flows More Freely . Innovation often emerges from informal moments— breaks, social time, or collaborative workshops. These organic sparks are difficult to engineer online but come naturally when people are together. The organic energy that exists cannot be replicated.
4. Culture Is Reinforced in Person Values and purpose are best communicated in person. Gatherings help reinforce brands, culture, create belonging, and align participants around a common purpose.
A S trategic Move in Evolving Markets
With rising tariffs, global tr ade shifts, and new workplace dynamics, leaders are being asked to guide their organizations through increasingly complex conditions. In-person meetings are a practical tool for navigating this complexity.
They allow organizations to respond to change with agility, strengthen morale and reinforce priorities, deepen trust with clients and stakeholders, fosters creativity and collaborative problem solving.
Reducing investment in meetings may cut short-term costs, but it risks undermining the very relationships and clarity that are essential for longterm success. By contrast, bringing people together during transitional moments reinforces commitment and accelerates forward momentum.
Trends That Are Elevating the In-Person Experience
The most successful events today aren’t just informative—they’re immersive, intentional, and strategically designed to drive outcomes. Here’s how leading organizations are maximizing their impact:
1. Experience-Led Design. Immersive formats that engage the senses— through storytelling, creative environments, and hands-on interaction— leave lasting impressions and spark emotional connection.
2. Wellness as a Competitive Advantage. One of the most powerful shifts in recent years is the integration of wellness into the meeting experience. Today’s attendees aren’t just looking for content—they want to feel energized, balanced, and supported.
gagement and participation rates increase significantly, and Net Promoter Scores (NPS) consistently trend higher. Participants not only report feeling more present and connected during the experience—they’re more likely to recommend the event to peers and return in the future.
To support individual well-being further, many events are also introducing Zen rooms—quiet, meditative spaces where attendees can reset and recharge. These additions reflect a deeper understanding: wellness is not a fringe benefit. It’s a strategic driver of emotional connection, information retention, and overall event satisfaction.
3. Sustainable and Inclusive Practices. From locally sourced menus to carbon offset programs and diverse speaker lineups, organizations are aligning events with their values— earning deeper trust and broader
“In October 2023, we launched wellness options for meetings and events,” said Gleeson Smith. “Progressive meeting planners are now including guided breathwork and EFT Tapping (Emotional Freedom Technique) to help participants manage stress and stay focused throughout the event. These simple, science-backed practices promote nervous system regulation, increase presence, and support mental clarity.”
Events that include wellness activities such as these are seeing measurable benefits. Attendee en -
engagement.
The Bottom Line Meetings are no longer just about logistics—they’re about results. When thoughtfully planned, they become catalysts for clarity, innovation, and alignment.
So, whether you’re launching a product, hosting a leadership retreat, or reconnecting with partners, the message is clear: Be present. Make it personal. Invest in gathering.
Because in a fast-moving, ever-evolving world, the most strategic decision you can make is to bring people together—and nothing does that better than meeting face-to-face.
Reina Herschdorfer
Kelly Gleeson Smith
In Tampa Bay, unforgettable meetings come naturally.
From America’s favorite airport to stunning waterfront views, worldclass meeting venues and a MICHELIN-starred dining scene, you’ll find everything you need for an exceptional meeting experience. And it all comes with an easy, relaxed pace — with hospitality that welcomes everyone.
A seamless journey from arrival to departure.
Tampa I nternational Airport (TPA) makes every visit effortless. Ranked #1 among North American airports by Airports Council International’s Airport Service Quality (ASQ) Awards, TPA sets the standard for convenience and comfort—and best of all, it’s just minutes from the heart of the Convention District.
Savor the flavors of Tampa Bay. When the meeting wraps up, Tampa Bay’s dining scene is ready to impress. From MICHELIN-starred restaurants to authentic causal gems putting creative spins on classic dishes, there’s something to satisfy every palate. Fresh Gulf seafood is always a highlight, adding a local touch to every meal.
Rooted in a rich history.
From our earliest days, Tampa Bay has thrived on a vibrant energy that sets our community apart from anywhere else in the world. Once known as the Cigar Capital of America, our region’s rich cultural heritage continues to shape a welcoming, inclusive spirit. It’s this dynamic character that makes Tampa Bay a premier destination for the biggest and brightest celebrations, conferences, and events.
A greener way to go big.
With 200,000 square feet of exhibit space, a 36,000-square-foot ballroom and meeting rooms overlooking the water, the Tampa Convention Center is
Tampa Bay is Ready to Engage
Discover the dynamic waterfront Convention District
perfect for large gatherings. And this award-winning venue integrates sizable sustainability efforts. It boasts an impressive ENERGY STAR score of 84. With an advanced energy management system, waste diversion programs, efficient chillers and LED lighting throughout the facility, it significantly reduces energy consumption.
Wellness and sustainability at the forefront
Plan your event in spaces that prioritize eco-friendly practices and wellness-focused amenities. Explore walkable neighborhoods like Water Street Tampa, where innovative design meets sustainability, and discover dining and
entertainment options committed to supporting local and green initiatives.
The perfect place to stay.
Tampa Bay’s hotel options include everything from stylish boutiques and five-star luxury to trusted big brand hotels. And you’ll find many of them conveniently located in the Convention District or just a few minutes away.
Secure Your Event with Confidence—Let Us Cover Your Deposit! Now more than ever, financial certainty matters. Book the Tampa Convention Center during an eligible period and Visit Tampa Bay will cover your initial
deposit at contract signing—ensuring stability as you plan ahead. This exclusive Treasured Savings incentive is in addition to Tampa Bay’s customized bid package, designed to maximize value for your event. Lock in your preferred dates with less risk and more savings— because your success is our priority. Discover more at TampaMeetings. com today.
Contact: Shawna R iggs, National Account Director sriggs@visittampabay.com 352-563-8774
Nestled in the foothills of the Great Smoky Mountains National Park, the quaint town of Gatlinburg is filled with everything a meeting planner needs to design a successful event: a state-of-the-art convention center; 16,000-plus sleeping rooms comprising full-service and limited-service hotels, cabins, and condominiums; and hundreds of options for attendees suiting every interest.
Historic convention center
From natural light flooding in through the gallery skylights to the exposed wooden beams, the Gatlinburg Convention Center is both spacious and warmly inviting. Reminiscent of the great lodges in America’s national parks, the center is built in an Arts and Crafts style with mountain stone
Meet in Gatlinburg
and woodwork reflecting its beautiful surroundings.
Unique teambuilding options
Searching for a unique activity that gives attendees an immersive local arts scene experience? The Great Smoky Arts & Crafts Community, which includes more than 100 independent artisans—the largest arts and crafts community in North America— offers a “Create Your Own” program. Participating shops offer hands-on workshops for participants to make their own crafts to take home.
Gatlinburg Dining
It is an unwritten rule that all meals taste better taking place in a unique destination like Gatlinburg and even better when there are fantastic views of the Great Smoky Mountains. Luckily for visitors to Gatlinburg, there are no shortages of choices while dining out. Gatlinburg has celebrity themed restaurants like Blake Shelton’s Ole Red, Jason Aldean’s Kitchen & Rooftop Bar, and Myron Mixon Barbeque Company. Joining the 100+ Gatlinburg restaurants, from casual dining to elegant gourmet establishments, there is no way you are leaving Gatlinburg hungry! Bind family ties
The trend in bleisure travel continues. Bring your family
before or after the meeting. Gatlinburg is ideal for family adventures with Anakeesta, a 70-plusacre award-winning mountaintop theme park with spectacular panoramic views, shopping, dining, and thrill-seeking rides. For more action, there’s the Gatlinburg Skylift Park, home to the longest pedestrian suspension bridge in North America. Ober Mountain is open year-round with its rides, eateries, mountain biking, and wildlife. Ripley’s Aquarium of the Smokies, with its array of fish and other aquatic life, is one of America’s best aquariums and
The Right Fit is in Your Future
Convention Center Expansion Opening Fall 2027
a must-see. Keep the fun flowing with ziplining, miniature golf, horseback riding, and whitewater rafting.
Getting to and Around Gatlinburg is Easy
Gatlinburg is centrally located in the eastern U.S., which means it is less than a day’s drive from most major cities. Once you are in Gatlinburg, getting around is easy as well. Gatlinburg is a pedestrian-friendly destination where visitors can walk or take the complimentary trolley from their accommodations and convention center to most attractions and restaurants.
Omaha is quickly becoming a sought-after destination for conventions, with its growing infrastructure and vibrant surrounding areas. CHI Health Center Omaha is at the heart of this transformation, offering not just a convention space but also easy access to entertainment districts, hotels and restaurants—all within walking distance. This makes it incredibly convenient for attendees to enjoy both business and leisure during their visit. The upcoming expansion will modernize the convention center, making it an even more attractive option for meeting planners. The updated design will enhance the overall experience, ensuring that Omaha can attract more high-profile conventions and offer a seamless experience for visitors and organizers alike. This growth will further solidify Omaha as a premier convention destination.
After the completed expansion, the CHI Health Center Omaha convention center will offer an impressive 420,000 square feet of flexible space, including more than 100,000 square
feet of state-of-the-art meeting space on the second level. In addition, the expansion will introduce a total of 78,000 square feet of versatile pre-function space, offering the ideal setting for networking and social gatherings. This level is conveniently connected via skywalk to the 600room Hilton Omaha, creating the perfect pairing for large events. The venue also features individual programmable lighting with occupancy sensors, enhancing both functionality and energy efficiency. Ambient lighting throughout this area creates a warm, inviting atmosphere that enhances the overall guest experience. The glass exterior will feature electrochromic glass which can change shades to control glare and solar heating. The glass will also be patterned using lasers to deter birds from colliding with the glass. With its modern, open design, the newly expanded convention center ensures effortless access to all areas, making it the perfect destination for events of any scale.
Fast Facts
• $200 Million Investment: Omaha is investing $200 million to expand and renovate the CHI Health Center convention center.
• 90,000 Square Feet: The expansion will add 90,000 square feet, including 25 new meeting rooms, for a total of 41 meeting rooms at CHI Health Center Omaha.
• Two-Level Addition: The new section will be a two-level, modern design
with sweeping glass walls and views of the Missouri River.
• Completion Date: The project is expected to open in fall 2027, with construction already underway in January 2025.
• Competitive Edge: The upgrade will allow Omaha to compete for larger conventions and attract more visitors to local hotels, restaurants and businesses.
With additional meeting rooms and state-of-the-art facilities, it will accommodate larger events and meet the needs of planners.
NEWS NEWS
Tailored to You: Omaha Is the Right Fit for Your Next Even
When choosing the right destination for your meeting, you’re looking for a place tailored to make you look good. Stop by Visit Omaha’s booth 61-62 in the Marketplace at MPI’s World Education Congress in St. Louis, Mo., for a professional bra fitting – and a gift in the mail – and discover how Omaha can provide the perfect fit for your next event.
Omaha provides experiences built to support your goals, with thoughtful infrastructure, standout venues and a spirit of hospitality that makes attendees feel like VIPs. There’s no squeezing into a destination that’s not quite right – Omaha is designed to move with your needs, offering flexibility, convenience and style. More than $9 billion in development is reshaping the city and the convention attendee experience.
Omaha offers easy access and is on the cusp of even greater accessibility. An almost $1 billion airport modernization is underway at the Omaha airport. When completed in 2028, the project will nearly double the terminal size, streamlining secu-
rity and baggage claim areas, increasing gate capacity and creating room for expanded nonstop service.
The airport is less than a 5-minute drive to Omaha’s convention district. Once onsite, your attendees will find an enhanced convention experience. CHI Health Center Omaha is currently undergoing a $200 million expansion that will transform the city’s signature meetings venue. When complete in 2027, the facility will feature 420,000 square feet of total event space, including 41 breakout rooms and 90,000 square feet of brand-new construction. The result? A facility that adapts to your event.
Omaha’s convention district is woven into the fabric of the city. Just outside CHI Health Center Omaha, attendees will find chef-led restaurants, patio pubs and live entertainment within walking distance. The center is connected via skywalk to the 600-room Hilton Omaha, and more than 3,600 hotel rooms are within a 1-mile radius. After a day of learning and networking, your guests can unwind and explore without ever needing to call a car.
Omaha’s development has added distinctive attractions. Invite your guests to discover The RiverFront – a $325 million, 72-acre urban parkland that has transformed Omaha’s core. Designed to reconnect the city to the Missouri River, The RiverFront has three distinct parks with trails, gathering spaces and recreational features. There’s a lakeside amphitheater for live music, a sculpture garden, green space and a Skate Ribbon that’s built for roller skates in summer and ice skates in winter.
The RiverFront is also home to Omaha’s 82,000-square-foot science discovery center, the Kiewit Luminar-
ium, which features more than 100 hands-on exhibits focused on science, engineering and the human experience. The Luminarium is available for private events. Planners can book individual rooms or rent the full facility for an immersive affair that inspires curiosity and connection.
Culture-minded groups will want to explore Omaha’s historic Old Market Entertainment District, where galleries, pubs and indie boutiques line cobblestone streets. Not far, Joslyn Art Museum features a permanent collection that spans 5,000 years of global history and includes more than 12,000 works of art. Reopened after a stunning expansion, The Joslyn offers an inspiring setting for leadership dinners, creative breakout sessions and more, including options to rent the entire museum.
Enhancing accessibility to all these attractions is Omaha’s new streetcar. This free-to-ride line coming in 2028 will loop from midtown to downtown, connecting convention hotels, enter-
tainment districts and key attractions. Have a wild group on your hands?
Let them roam Omaha’s Henry Doorly Zoo and Aquarium, once again named the No. 1 zoo in the country by the USA TODAY 10Best Readers’ Choice Awards. Event options include dining at Scott Aquarium, sipping cocktails alongside elephants or renting the entire 160-acre zoo for a high-impact evening reception.
Omaha’s venues impress – and the city’s authentic hospitality makes an impact. Planners feel supported. Attendees feel welcomed. Meeting planners choose Omaha for its variety, flexibility, energy and value. With refreshed venues, bold new attractions and game-changing investments, Omaha keeps proving what seasoned planners already know – this is a city that fits and makes you look (and feel) great.
Visit our booth at MPI WEC for your free bra fitting and learn how Omaha will make your meetings look like 9 billion bucks.
Omaha Convention Center Expansion Renderings - Visit Omaha
Heartland of America Park at The RiverFrontVisit Omaha
The RiverFront - Visit Omaha
The Joslyn Art Museum - Visit Omaha
