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September 2017 | Volume 1 | Issue 2
Seeing is Believing: Digital Colour Measurement Captures Further Domains of the Food Industry
D
igital Colour Measurement Appearance matters – not only in business meetings but also in the supermarket. Because we eat with our eyes first, it is highly important to achieve consumers’ expectations when producing food and drink. Consumers choice is strongly influenced by color, often profoundly. The ability to measure and assess color accurately, instantly and repeatable can therefore be a game-changer in the food industry. That’s why it is hardly surprising, that more and more food and drink producer trust in Verivide’s DigiEye-system to measure and control quality, reduce costs and increase production efficiencies.
DigiEye sees what consumers see
Digital color measurement makes it possible that chocolate always has the same shade of brown, that cherries in a pie are evenly distributed or that biscuits appear equally crusty. Whether glossy and high shine surfaces, powdered and granular products, multi-colored products, nonsolid colors and liquids or uneven and inconsistent surfaces, there is probably no product or ingredient that DigiEye can’t measure. DigiEye is a fully noncontact system that sees color exactly the way consumers do – for example yoghurt as the lid is peeled back. Thanks to this, even nonuniform and heterogeneous products such as dead fish or chocolate with whole nuts can be measured in the best possible way. This is why DigiEye scores over traditional methods of color measurement. Both visual assessment and instruments such as spectrophotometers or colorimeters have often severe operational limits and depend on the averaging of results without differentiating between different ingredients, packaging or structures. Only DigiEye sees samples in context as a human would. Additional advantage of the DigiEye: owing to the fully non-contact system there is no risk of data being influenced by the act of measurement or any risk of sample contamination.
DigiEye’s illumination can be varied as required
When measuring the color DigiEye mimics the way human vision works – it is able to see color in context, focusing on what matters and filtering out the rest. So even a whole bottle of wine can be measured in the DigiEye Cube, which excludes ambient light in favor of controlled, consistent lighting to a standard close to CIE D65. Different illumination geometries are possible, including angled and diffused lighting – depending on the surface structures of the sample. Attached to the Cube, a digital SLR-camera captures data at millions of points. Color and texture are recorded precisely and in extremely high resolution. DigiEye software relays data to a calibrated monitor and optional printer for instant comparison and, if needed, color-accurate printing of images for use as master product standards.
Improve quality control and analyse different processing methods
Installation and training is often completed within two days, without the need of previous experience in color measurement. Almost everyone can learn to use it! DigiEye has a variety of applications – the ultra accurate measurement helps to increase production efficiencies and improve quality control, to measure the way different processing methods change appearance, to reduce cost and to minimize wastage. Saved image file transfer enables samples to be compared anywhere in the world to establish supply chain standards. This large variety of applications makes DigiEye a must-have color data capture and imaging system in the international food industry.n
Chairman of Gharkul (Spices) -
Arun Varangoankar
How has the food processing industry grown in the past decade?
As and when you are hungry, hence to satisfy your hunger you have to eat something and that is why Food processing Industries has no death, it will continue to grow and increase. The population has also increasing and hence naturally the demand will also grow.
Tell me about your company’s growth from its inception.
After studying the market I found that daily wage earning class which comprises of 65% population Are not getting good quality product hence, to fill this gap I thought of introducing a Sachet of 25 paisa to meet their one or two time need on daily bases in 1984. The Company was started at Proprietor ship Company. The daily wage earning class comprises of labours, rickshaw pullers and verity of daily wage earning class. This class also having taste buds and a quality product should be provided to them. Initially we started with an intention to cater to daily wage earning class, way back in 1984. As a proprietorship, I then launched sachet of 25 paise each and my company is Amravati-based. This region has a lot of daily-wage earning class including rickshaw drivers and pullers and the rest. For them, there was no product of excellent quality. So, I thought even they do have taste-buds, why don’t I give them a product which they can buy on a regular basis, take home, and use it while cooking food. The idea of giving the name ‘Gharkul’ in Marathi, it means a small house with four people. To cater this target customers, I launched the 25p sachet. Before the final launch, I tried around 60
Arun Varangaonkar Chairman, Gharrkul Industries
formulas and then decided to launch the one which was accepted by all. That is how I started and with time I added brand extensions and I am the FIRST man to bring in mutton masala. Again I am the FIRST to pack masala on machine I am FIRST to use Pollster Polly as a packaging material in 1984. Before ‘Gharkul’ I was a medical representative for 16 long years, and I quit that profession to start ‘Gharkul Industries Private Limited’. Back then it was ‘Gharkul Utpadane’ (production) in 1984, over a period of time I handled the brand extensions that is 20 g, 50 g, 100 g, 200 g and so on. Simultaneously to maintain quality and other factors of the sachet, I had to increase the price; hence that 25 p pouch costs Re. 1 today. Since I created that niche, I must stay in that market although it is not economical for me. That class is demanding for ‘Gharkul’ products hence I am be in this market. I adjusted the cost of that with the larger packs of 50, 100 and 200 grams. Then people started selling ‘Gharkul’ masala and eventually they asked me for other spices too. I understood it was their natural demand since they were selling my products. I did justice to them and obliged to their demand; few years ago, I launched chili, turmeric, and coriander powder. Simultaneously, I have developed a vegetable masala that is called as ‘garam masala’ because the Jain and other communities were compelled to sell this ‘Gharkul’ mutton
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