may 2023

RNI No: MAHENG/2018/75095

FOODANDBEVERAGE MATRIX

MONTHLY NEWSPAPER FOR F&B INDUSTRY Volume 6 / Issue 3/ Mumbai / May 2023 / Pages 48 / INR Rs 50/-

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May 2023 | Food And Beverage Matrix

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May 2023 | Food And Beverage Matrix

FOODANDBEVERAGE MATRIX

MONTHLY NEWSPAPER FOR F&B INDUSTRY Publishers Note

SESAME OIL MARKET IS PROJECTED TO CLIMB $8.2 BN BY 2033

W

o r l d w i d e consumption of sesame oil is estimated at $4.6 billion for 2023 and is expected to reach $8.2 billion by 2033end. The global sesame oil market is projected to exhibit expansion at 5.9% CAGR from 2023 to 2033. Increasing health awareness among consumers and growing applications of sesame oil in the food and beverage industry are expected to drive the market over the forecast period.

Sesame oil is obtained from sesame seeds and is rich source of antioxidants, vitamins, and minerals. It is widely used as a cooking oil and in various food formulations, owing to its nutty flavor and aroma. Increasing consumption of sesame oil as a cooking oil in various cuisines of Asia Pacific countries, such as

and Chinese cuisines in Western countries owing to globalization is projected to influentially augment sesame oil consumption on a global level across the forecast period.

Increasing awareness regarding the health benefits associated with pure sesame oil consumption is also anticipated to uplift shipments of sesame seed oil and other sesame ingredients over the next ten years.

India, China, and Japan, is expected to propel the market over the forecast period.

Increasing health awareness and rising disposable income are some of the factors driving the demand for sesame oil across the globe. The market is expected to be driven by the growing applications of sesame oil in food and beverage industry.

Moreover, the increasing demand for organic sesame oil is expected

to provide numerous growth opportunities to the market.

Sesame oil is extracted from sesame seeds, which come from a plant species called Sesamum Indicum that has a long history of cultivation in India and certain African countries. Sesame oil has been used extensively in various cuisines around the world and has been the primary use for centuries.

Surging

popularity

of

Korean

Supportive government initiatives to help sesame seed farmers and increasing exports of sesame seeds around the world are also predicted to positively impact sesame oil demand in the future. Increasing consumer inclination towards natural and organic food products, surging use in cosmetic and personal care product manufacturing, and rising scope of sesame seed oil in nutraceutical applications are other aspects that could boost industry growth over the coming years.n

SCOOP INTO HAPPINESS WITH BURMA BURMA ARTISANAL ICE CREAMS AND MERCHANDISE T-SHIRTS

B

urma Burma Restaurant and Tea Room is a brand known to offer cuisine from Burma (Myanmar), delicately made from cherished family recipes. Post the successful launch of its restaurant business and BB pantry, the brand now forays into launching artisanal ice creams and merchandise t-shirts. Deep rooted connections with flavours, stories and nostalgia, Burma Burma now introduces gourmet ice creams in six unique and premium flavours.

Each of the ice creams brings an irresistible mix of flavour profiles, set to satisfy every taste and inspire moments of everyday happiness.

To match their yummy ice creams, Burma Burma collaborated with Pure Waste to design a range of responsibly produced recycled t-shirts. Talking about the t-shirts

designed by Rushil Bhatnagar, the designs pay homage to 80s ice cream parlours coupled with chequered decors and stencil-painted texts.

These t-shirts are exclusively made to celebrate Burma Burma's new range of nostalgic artisanal ice creams.

The ice cream flavours are so unique that you might be spoilt for choices. “Honeycomb & Sweetcorn”, “Dark Chocolate & Olive Oil”, “Caramelised Chocolate & Cheese”, “Pineapple Energee” , “Avocado & Honey” and “Durian Fruit” are the scrumptious whipped up scoops to choose from the ice cream menu. With palette friendly flavours and people’s favourite, the experimentation goes beyond the kitchen to innovate with nostalgia.

At its core, the team at Burma Burma is constantly inspired by everyday

ingredients living with them since they were kids. These ice creams are created with some very unique and unusual ingredient combinations like a Sweet corn ice cream popsicle and honey comb, the after school drink of every kid Pineapple Energee which is flavoured milk, churned to an ice cream, served with brown butter crumble, Avocado ice cream topped with honey caviar and coconut fumes and the forbidden Asian Durian Fruit known for its distinct taste and flavour churned into one-of-a-kind handmade ice cream exclusively available at Burma Burma.

Offering the yummiest ice creams in a variety of flavours for Indian homes is a new dimension added by the recognised multiple outlet brand.

These delectable scoops by Burma Burma are here to win your hearts

with the best quality ingredients.

Commenting on the launch cofounder Ankit Gupta says, "The recently introduced flavours are a reflection of the preferences of Millennials and Gen Z. We have played upon the nostalgia of ice cream

rituals

such

as

visiting

parlours, birthday parties, bowls shared with families & guests which to an extent helped us in creation of each flavour. Thus making this new range accessible and enjoyable for all ages. These new flavours represent our passion and commitment to creating what’s ‘next’ on our menu.

Our packaging is equally nostalgic and breaks through the monotony by encapsulating the feeling of vintage parlours and ice cream trucks.”n

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May 2023 | Food And Beverage Matrix

BRENNTAG SPECIALTIES LAUNCHES NEW MATERIAL SCIENCE APPLICATION AND DEVELOPMENT CENTER IN MUMBAI Brenntag Asia Pacific

B

renntag, the global market leader in chemicals and ingredients distribution, today announced the opening of its new Material Science Application and Development Center situated in Navi Mumbai, India. The center will focus on applications development and formulation support for customers in coatings, adhesives, construction, polymers, and rubber.

to be a part of this vibrant community. We look forward to working closely with our customers and suppliers in India and around the world to develop new solutions that will help drive their success.”

The new Brenntag Material Science Application and Development Center is the newest member to join Brenntag Specialties’ global network of now 83 application and development centers catering to various industries such as Material Science, Nutrition and Pharma, to share best practices, knowledge, and insights within Brenntag and with the company’s business partners.

“Innovation and Application and Development centers are an essential part of delivering value added services to Brenntag Specialties partners in the Asia Pacific market. I am delighted to welcome the Material Science Application and Development Center in India to join our network of 37 centers in the region,” said Francois Bleger, Regional President of Brenntag Specialties Asia Pacific.

“We are thrilled to open our new Material Science Application and Development Center in India,” said Sanjay Karkhanis, President of Material Science at Brenntag Specialties. “India is home to some of the most talented and innovative scientists and engineers in the world, and we are excited

Equipped with advanced laboratory facilities including testing and analytical tools, Brenntag’s team of highly qualified and skilled scientists and engineers will provide customers with technical solutions to help them stay ahead of the curve in their respective fields.

The vibrant Navi Mumbai is fast becoming a major hub for startups and businesses due to its excellent connectivity, a skilled workforce, and cutting-edge infrastructure.

About Brenntag: Brenntag is the global market leader in chemicals and ingredients distribution. The company holds a central role in connecting customers and suppliers of the chemical industry. Headquartered in Essen, Germany, Brenntag has more than 17,500 employees worldwide and operates a network of about 600 sites in 72 countries. In 2022, Brenntag generated sales of around 19.4 billion EUR. The two global divisions, Brenntag Essentials and Brenntag Specialties, provide a full-line portfolio of industrial and specialty chemicals and ingredients as well as tailor-made application, marketing and supply chain solutions, technical and formulation support, comprehensive regulatory know-how, and digital solutions for a wide range of industries. In the field of sustainability, Brenntag pursues specific goals and is committed to sustainable solutions in its own sector and the industries served. Brenntag shares have been listed at the Frankfurt Stock Exchange since 2010, in the DAX since September 2021. In addition, the Brenntag SE shares are listed in the DAX 50 ESG and DAX ESG Target. For more information, visit www.brenntag.com

Food And Beverage Matrix | May 2023

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PROOST BEER RAISES RS 8.5 CRORE IN EQUITY & DEBT FROM ANGEL INVESTORS Delhi based Proost Beer, Shark Tank India featured and a prominent player in the beer brewing industry, made an exciting announcement regarding its successful fundraising round. The company raised Rs 8.5 crore in the round, which was spearheaded by Mumbai Angels, Hyderabad Angels, Speed Fund, GetVantage, Finvolve, and other prominent angel investors.

The company's existing investors Dauble PTE and Dev Punj also participated in the round, highlighting their continued support and belief in the company's growth potential.

With this latest capital infusion, it intends to expand its production capacity, venture into new markets, and fulfil its working capital requirements. The company is optimistic about utilising these

our business model, this will allow us to ramp up our production and expand our reach in the market. We look forward to bringing our beer to even more consumers across India."

Vijay P Sharma, MD & co-founder of Proost Beer, said, “The recent investment from existing and new investors indicates their trust and confidence in our business approach and strategy. This latest investment is part of a larger fundraising plan and will enable us to expand our production capacity and penetrate funds to drive its growth trajectory and strengthen its position as a leading beer brewing company in India. This fundraising success also underscores the investors' trust and confidence in the company’s innovative brewing process and recipe, which delivers a premium

quality beer with a unique flavour profile at an affordable price point.

Tarun

Bhargava,

CEO

&

new states. We are optimistic about the industry's growth potential, especially considering consumers'

co-

increasing willingness to try out

founder, Proost Beer, said, "We

new, high-quality products. With

are delighted to have secured this

this funding, we anticipate achieving

funding round and this comes as

300% growth in the current financial

a validation from our investors on

year, FY 23-24.”n

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May 2023 | Food And Beverage Matrix

MINTEL ANNOUNCES GLOBAL PACKAGING TRENDS FOR 2023

M

Mintel Group Ltd.

intel, the experts in what consumers want and why, has today announced Global Packaging Trends for 2023, featuring a PESTEL analysis* that explores the macro-environmental factors impacting the packaging industry in 2023 and beyond.

David Luttenberger, CPPL, Global Packaging Director at Mintel, examined the political, economic, social, technological, environmental, and legal factors impacting global packaging evaluations, planning, and decision-making: “The decision to use a PESTEL analysis was based on the fact that currently there are so many extraordinary outside influences on package innovation and the packaging supply chain. Pressures from the environmental perspective, the conflict in Ukraine, global inflation, social issues, legal challenges, extended producer responsibility, and other forces mean packaging must navigate new and more challenging routes to market.

The PESTEL format enables us to succinctly identify the opportunities and present clear recommendations to retailers, brand owners, and package manufacturers.”

Social factors impacting packaging

Packaging perspective of Mintel’s 2023 Global Trends

Beauty and personal care packaging trends

“From food shortages and ethical sourcing to responsible water and land use, consumers want to know more about the products they buy and the brands that produce them.

In addition to achievements, brands and package manufacturers must be transparent about their weaknesses.

Consumers are pursuing transparency through clearer labeling and what those claims mean for the greater good.

Mintel’s 2023 Global Packaging Trends also discusses the packaging industry implications of the 2023 Global Food and Drink, Beauty and Personal Care, and Household Care Trends, including the future of packaging within these industries.

“Post-pandemic consumers are seeking experimentation, social responsibility, and value from brands in-store and online. Package manufacturers must deliver physical, emotional, visual, digital, and environmental attributes that mesh with consumers' changing lifestyles. Packaging remains not only a constant but an integral part of the beauty consumer experience—whether through new eco-responsible structures and materials, 100% product evacuation dispensing systems, messaging about eco-attributes, or messaging about a brand's values. Companies must create strategies that embrace nextgeneration package technologies to connect with consumers at retail, at home, and in any/all channels they prefer.”

“In the future, packaging will paint a picture of a brand's equity, which increasingly includes social and environmental capital. Consumers want to hear what companies have to say on controversial topics related to diversity, inclusion, and equity.”

Economic factors impacting packaging

Legal factors impacting packaging

“Economic uncertainty and the associated rising cost of goods have forced consumers to rethink budgets and discretionary spending. Across categories, brands are tapping messaging, technology, and retail strategies to show consumers how packaging can stretch a budget.

“A myriad of laws have been enacted to protect consumers from deceptive or fraudulent business practices.

New rules around the use of plastics and pollution-causing materials, as well as protecting human and planetary health, will greatly affect consumers. To get ahead and stay competitive, companies must get a firm grip on current and future legislation around plastics, PFAS, and EPR.

“Consumers will look to brands to help them overcome economicinduced stresses with products and packaging that mesh with purchasing abilities and reflect value without compromise. Offering packaging that represents financial value propositions, while not compromising quality, convenience, freshness, safety, and environmental responsibility, will be a differentiator in 2023 and beyond.”

“Consumers will rally behind legislation that benefits the environment. Their support will spur additional bans which will put significant cost pressures on manufacturers in their quest to meet mandates and find suitable, though more costly, alternatives.”

“The macro factors impacting packaging are universal across all end-use categories, including what my colleagues outline in Mintel’s 2023 Global Food and Drink, Beauty and Personal Care, and Household Care Trends. How the challenges manifest within each category varies, but the data, insights, and expert recommendations are applicable and actionable across all end-use categories, package formats, and regional markets,” continued Luttenberger.

Food and drink packaging trends “Although costs of living are rising globally, consumers will not be motivated solely by low prices in 2023. They will find value in affordable food and drink that promises clarity, nutrition, and versatility. Package manufacturers must enable clear communication of added-value nutritional content and provide efficient portioning and product preparation. Clean packaging designs that highlight natural ingredients and health benefits will stand out to shoppers.

In the future, brands seeking to be trusted partners in the kitchen need to take energy consumption into account and deliver packaging that enables energy-efficient cooking.”

Household care packaging trends “The inward focus on one's self and the planet has become intertwined with saving money in the household care space. That triad of forces has created new opportunities that will redefine the definitions of responsibility and value. Companies must invest in innovations that optimize such parameters as cube efficiency, weight reduction, materials management, extended shelf-life, and end-of-life or secondlife scenarios. The key to delivering the next generation of household care packaging will be simple design, convenient dispensing, and an overt display of environmental and social responsibility.”n

Food And Beverage Matrix | May 2023

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ESHANYA BEVERAGES, MYSURU, UNVEILS NITTE’S DST TEC DEVELOPED BETEL LEAF TEA BAGS

E

shanya Beverages has launched ‘Betel leaf tea bags’, which were developed at NITTE (Deemed to be University) DST Technology Enabling Centre (DST TEC).

Sandeep Eshanya, Mysuru, said that he had read a research paper on betel leaf tea. Since he was from Mysore, which holds a GI tag in betel leaves, he contacted a few start-up incubation firms.

But it was NITTE DST TEC, which agreed to support Eshanya and NITTE University’s Centre for Science Education and Research (CSER) was asked to study the product.

According to B.S. Mamatha, NITTE’s CSER, they researched on the product for a year. The research involved the way betel leaves can be dried and cut into small pieces, which will release its natural taste when placed in hot water. “It took a year to come out with the product that had mild and natural taste of betel leaf. The product retains the health benefits of betel leaf.

Eshanya Beverages sold over 300 boxes of tea, each containing 50 bags and priced at ?349, through an online platform recently. Betel leaf tea bags are available in retail stores in Mysuru. Apart from natural flavour, they brought out betel leaf bags in orange, rose petals and lemon flavours, he said.

Launching the product, Sateesh Kumar Bhandary, vice chancellor, NITTE, said, TEC set up at NITTE is among a few set of TECs set up by the Union government’s Department of Science and Technology across the country. “Since the last three years, TEC has been supporting new entrepreneurs,” he said.

Iddya Karunasagar, advisor (Research and Patent), NITTE, said the TEC recently transferred technology of making of almond milk powder to a Delhi-based start-up. Technology transfer related to two more products of TEC is in the pipeline, he trailed off.n

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May 2023 | Food And Beverage Matrix

CHAAYOS LAUNCHES CHAI FRAPPE, A REFRESHING TWIST ON THE CLASSIC MILK TEA

C

haayos, India’s largest and most loved chai cafe chain, has recently introduced a new summer beverage called the Chai Frappe, with an equally unique and refreshing campaign #AisaBhiHoSaktaHai. This refreshing Chai Frappe boasts a rare fusion of the kick of chai and the cool and creamy goodness of frappe, challenging the preconceived notion that chai should only be served hot. Urging people to think beyond their limitations, the #AisaBhiHoSaktaHai campaign celebrates creativity and innovation by challenging stereotypes, with an unconventional twist on what to expect at Chaayos.

traditional tea category with the launch of Chai Frappe. The Chai Frappe is an inventive twist on the classic chai, providing a refreshing and indulgent experience that is perfect for beating the heat. Chai Frappe is available in 3 refreshing flavours – Caramel, Dark chocolate and Magic spice.

The launch campaign showcases the beauty of the unexpected through a simple yet powerful tag line #AisaBhiHoSaktaHai, urging people to let go of their biases and open themselves up to new possibilities. Through its vibrant visuals and catchy tagline, #AisaBhiHoSaktaHai is a reminder that the world is full of endless possibilities, and that we should never be afraid to step out of our comfort zone and experience the extraordinary.

Page 14 only news

Known for its innovative and unique tea offerings that cater to the taste buds of tea lovers across India, Chaayos has yet again demonstrated its commitment to pushing the boundaries of the

Exploring unexpected moments of magic, #AisaBhiHoSaktaHai

features two short films as well as a series of engagements through a digital-led campaign. In the first film, we show two girls having a conversation at Chaayos, where one girl is snacking and the other one is having her Chai Frappe.

Suddenly, one of them spots three monks performing Tai Chi inside the café holding chai cups. The girl excitedly calls out Chaayos mein ‘Tai-Chai’ ho raha hai!

The conversation leads to the discovery of Chai Frappe and the realisation if Chai and Frappe can happen, then a Tai Chi class in a Chaayos café can also happen. The second film shows an astronaut standing in line for his cup of Chai at Chaayos. He is seemingly looking out of place in his spacesuit. As one on-looker gawks at the situation, his friend tells him anything is possible, including the unbelievable combination of Chai and Frappe, emphasising that #AisaBhiHoSaktaHai.

Nitin Saluja, co-founder of Chaayos, said, "We at Chaayos are thrilled to launch our newest product, the Chai Frappe, and our #AisaBhiHoSaktaHai campaign.

This campaign aims to break free from the traditional stereotypes that limit our thinking, and encourages everyone to explore new horizons. Through #AisaBhiHoSaktaHai, Chaayos hopes to inspire their customers to challenge conventional thinking about chai and embrace new possibilities. The Chai Frappe is a perfect embodiment of this philosophy - a refreshing summer drink that blends two seemingly disparate elements to create something truly unique. The Chai Frappe is a testament to the brand's commitment to innovation and excellence, and we believe it will be a refreshing treat for tea lovers this summer."n

Food And Beverage Matrix | May 2023

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INDIA’S FIRST NATURALLY BREWED HARD SELTZER NOW AVAILABLE IN HYDERABAD

pyk Hard Seltzer, India's first brewed hard seltzer, has now launched in Hyderabad following its successful launch in Bengaluru.

It is a low-calorie, low-carb, and 100% natural fruit flavours beverage with a solid 5.5% alcohol content. Unlike other seltzers that are carbonated cocktail mixes, it is freshly brewed, giving it a crisp, refreshing taste that is shockingly light and guilt-free.

Vamsi Krishna, CMO & co-founder

It's arrival in Hyderabad is a testament to the brand's growing popularity among the country's young, health-conscious consumers.

The city, known for its vibrant nightlife and youthful population, it’s an ideal market for innovative and millennial-focused product.

With its expansion to Hyderabad, it is poised to tap into a new customer base and build on its success in Bengaluru.

heat."n

Vimal Chand, CEO & co-founder of V9 Seltzer Works, the company behind Spyk, said, "We saw the

FOOD ENGINEERING

of Spyk Hard Seltzer, said, "We see Spyk as a disruptor & market leader in the hard seltzer space. We aim to give social drinking a new face, one that aligns with someone that works hard & plays hard, a drink that fits everyone's lifestyle choices.

At

Spyk, we are confident that we can become the market leader in this segment and offer Hyderabadis a new, exciting alternative to beat the

immense potential for a truly millennial product and are thrilled to announce the launch of Spyk in Hyderabad and to introduce Hard Seltzer to the city. With summer just around the corner, we believe there's no better time to bring this refreshing and light drink to Hyderabad. The beer market here is massive, and we see immense potential for seltzers to take off as well with the right education.”

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May 2023 | Food And Beverage Matrix

THE CHALLENGES AND OPPORTUNITIES OF EXPORTING BEVERAGES TO INTERNATIONAL MARKETS

Guruprasad Bangle CTO, SolutionBuggy

I

ndia is a diverse country that offers a range of beverages that are unique and have a distinct taste, such as tea, coffee, mango juice, lassi, and a range of regional drinks. By exporting these beverages to international markets, the beverage manufacturing industries in India can increase their revenue, expand their customer base, and create new opportunities for growth. Additionally, exporting beverages from India can help the industry to diversify its product portfolio, which can lead to reduced reliance on domestic markets and provide a buffer against economic fluctuations.

Moreover, exporting beverages from India can also promote the country's image as a major producer of highquality beverages. Indian beverages have a long-standing reputation

for being healthy, nutritious, and flavorful. By exporting these beverages to international markets, the industry can help to create a positive perception of India's beverage industry and enhance its global reputation. This can lead to increased demand for Indian beverages, resulting in more significant investments, more job opportunities, and an overall boost to the Indian economy.

Challenges In Exporting Beverages:

One of the biggest challenges is the complex regulatory requirements of different countries. Each country has its own set of rules and regulations regarding the import of food and beverages, and compliance with these requirements can be a daunting task. In addition, the labelling requirements, certifications, and documentation processes are also different in each country, making it difficult for exporters to navigate the regulations.

Another

challenge

is

the

lack

of proper infrastructure for transportation and storage. Due to the long distances involved, the beverages may spoil during transportation, leading to significant losses for the exporter. Exporters also face stiff competition from other countries that produce similar products. Countries such as China, Brazil, and Thailand are major players in the global beverages market and offer products at lower prices than Indian products. This makes it difficult for Indian exporters to compete in the international market.

Opportunities For Exporting Beverages: One of the biggest opportunities for Indian beverage exporters is the growing trend towards healthy and natural beverages in international markets. India has a diverse range of herbs and spices, which are known for their health benefits.

Indian companies can tap into this opportunity by creating new beverages that incorporate these natural ingredients and target healthconscious consumers in international markets.

Continued on page no 17

Food And Beverage Matrix | May 2023 Continued from page no 16

17 digital marketing and e-commerce capabilities to reach a broader customer base. With the rise of e-commerce and social media, it has become easier than ever to reach customers in international markets. Manufacturers can leverage these platforms to build brand awareness, establish a strong online presence, and engage with customers directly.

SolutionBuggy

provides

comprehensive

support

to

beverage manufacturers in India to export their products to international markets. Our services include market research, regulatory compliance and logistics support.

Our goal is to enable our clients to expand their business beyond the Indian market and tap into the vast potential of the global beverage industry. To begin with, SolutionBuggy conducts market research to identify potential export markets for our client’s products. Next, we assist our clients in obtaining the necessary regulatory approvals and certifications for exporting their products.

We also help our clients in obtaining export licences and other necessary documentation to ensure smooth and hassle-free export of their products. n

Another opportunity lies in the increasing demand for functional beverages, such as energy drinks and sports drinks, in international markets. Indian companies can leverage their expertise in traditional Ayurvedic medicine to develop functional beverages that offer unique benefits to consumers. For example, beverages that contain ashwagandha, an Indian herb known for its stress-relieving properties, could be popular in international markets.

The Indian beverage industry also has the opportunity to explore the growing demand for premium and exotic beverages in international markets. India is known for its diverse range of fruits, spices, and herbs, which can be used to create unique and premium beverages that appeal to consumers looking for something different. India also has a rich culture of fermented beverages such as lassi and buttermilk. With the growing trend towards probiotic and fermented foods in international markets, Indian companies can explore the opportunity to export these traditional beverages to international markets.

Strategies To Export Beverages Successfully: With a growing demand for Indian beverages in international markets, it is essential for Indian manufacturers to understand the best strategies for exporting their products.

The important strategy that Indian beverage manufacturers should consider is conducting thorough market research.

Before exporting to a new market, it is essential to understand the target market's preferences and needs. This includes understanding the local taste preferences, cultural nuances, and regulatory requirements.

Another crucial strategy for exporting Indian beverages is to build strong relationships with distributors and importers in the target market. These relationships are essential in establishing a strong presence in the market, gaining access to local distribution networks, and understanding local business practices. Manufacturers can leverage these relationships to secure favourable contracts, develop customised marketing strategies, and gain valuable market insights.

Finally, Indian beverage manufacturers should invest in

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Associate Partner

For More Information:

v.thakker@koelnmesse-india.com

+91-9566380724

www.anufoodindia.com

www

20

May 2023 | Food And Beverage Matrix

MOTHER DAIRY INTRODUCES NEW ICE CREAM CAMPAIGN CONCEPTUALISED BY OGILVY INDIA

M

other Dairy Ice Cream, which stands for superior taste and quality, is all set to roll out a new ice cream campaign – #MotherPromise – targeting consumers across varied age groups.

The campaign, conceptualised by Ogilvy India, comprises of two TVCs that distinctly curate the thought of making a superlative commitment. The six week-long campaign quirkily passes on the thought of making promises over an ice cream while standing up to the promise of offering best-inclass milk-based ice creams to its consumers.

Stepping in the summer season of 2023, Mother Dairy is introducing over 10 new ice cream variants comprising of Kulfis (Shahi Malai Kulfi, Shahi Phirni Kulfi, Shahi Paan Kulfi, Shahi Pista Kulfi, etc.), Cones (Koko Karamel Kore, Choco Coffee Crunch, Black Forest Cone and Chocolate Fudge Cone), Bars (Berry Blast & Coco Sparkle) and Lemon Ice Candy.

Talking about the new campaign, Manish Bandlish, managing director, Mother Dairy, said, “At Mother Dairy, we take pride in offering 100% milk-based ice creams made with best-in-class

ingredients. We have always assured our consumers of a superior taste experience & unmatched quality from all our offerings, and we stand by it. For decades, our consumers have reciprocated this trust with love & conviction.”

“The new campaign is our attempt to live up to our promise and further strengthen the trust in a way that even our consumers can stand by, similar to honouring the highest decree of assurance – a ‘Mother Promise’. Going forward, we will be integrating the campaign thought of ‘Mother Promise’ across various categories of our dairy portfolio,” he added.

The campaign idea revolves around the fact, “We swear on our mothers as the strongest way of assuring that we mean what we say. It's a test of integrity and purity. Because Mother Dairy products are the best, made from pure milk and all its goodness, they're also something you can swear by. In this regard, Mother Dairy has always been a nurturing brand with high product ethos and social commitment.

We wanted to communicate these timeless values in a contemporary way”, said, Rohitash Srivastava, head of strategy & planning, Ogilvy India (North).n

Food And Beverage Matrix | May 2023

MILMA VOICES CONCERN OVER CROSS-BORDER SALE OF MILK

BY STATE FEDERATIONS

K

erala Co-operative Milk Marketing Federation (KCMMF), known by the brand Milma, has voiced serious concern over the tendency of some state milk marketing federations to aggressively enter markets outside their respective states, holding that this involved total breach of co-operative spirit based on which the country’s dairy sector has been organised for the benefit of millions of dairy farmers.

K S Mani, chairman, Milma, said, “Of late, there has been a growing tendency on the part of some of the state milk marketing federations to market their staple products outside their respective domain. This grossly violates the federal principles and co-operative spirit based on which the country’s dairy co-operative movement has been built and nurtured by pioneers like Tribhuvandas Patel and Dr Verghese Kurien.”

“The move of Amul (Gujarat Milk Co-operative Federation), to promote its staple products in Karnataka has been met with strong resistance from the stake-holders in that state. But Karnataka Milk Marketing Federation recently opened its outlets in parts of Kerala to sell its Nandini brand of milk and other products. How could this be justified? Whoever does this, it is a highly unethical practice which defeats the very purpose of India’s dairy movement and harm the interests of the farmers,” said Mani.

“This trend will only lead to unhealthy competition among states, which needs to be reined in with the Union and state governments coming together to evolve a consensus,” said Mani.

“As per the prevailing agreement and courteous business relations existing among milk co-operatives, crossborder marketing of liquid milk shall be avoided as it amounts to blatant encroachment of the sale area of the respective state. Such practices from any side will jeopardise the spirit of co-operative principles that have been nurtured for long by mutual consent and goodwill,” he said.

The tendency to enter the markets outside one’s domain by opening sales outlets or roping in franchisees should be avoided. Initially, they sell only value-added products, then start selling liquid milk also and subsequently begin shop-to-shop distribution of milk. Eventually, they will seek to capture markets outside their respective area, taking advantage of the state-to-state variations in price and production cost.

Though the input cost in dairy sector in Kerala is much higher compared to other States, the company passes on 83% of its turnover to dairy farmers through the co-operative societies in its network. Also, the bulk of the company’s surplus is given to the farmers as additional incentive on milk price and subsidy on cattle feed as the well-being of the dairy farmers is its prime concern.

“Considering these stark realities, it is in the best interest of dairy cooperative federations of various States that they refrain from plans to open sales outlets or make franchisee arrangements to sell liquid milk and other staple products outside the respective State,” Mani concluded.n

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CELEBRATE SUMMER SEASON WITH HITCHKI SPECIAL MENU

W

hether they’re eaten fresh off the tree, squeezed into a pulp, mixed in curries, relished as the star of desserts, pickled, grilled, or had in just about any form, we just can’t have enough of mangoes this summer. If you are a mango-freak longing to have the divine fruit for breakfast, lunch, and dinner, then you need to head over to Hitchki Resto bar’s most-loved mango festival where you can relish the glorious aam in a variety of dishes from their festive menu that will be served till May 31, 2023.

Patrons will be able to savour lip-smacking indulgences like appetisers, mains, desserts, and cocktails, all displaying different facets of the King of fruits. The festive special menu includes delectable dishes with mango as the primary ingredient.

The mouth-watering appetisers like mango avocado toast (v), mango shrikhand nacho (v) le mango chicken, and mango chicken are sure to leave you wanting to binge on more.

Try out the incredible mains like hamari mango puri karo, mango satte pe satay, and M&M machar, while you loosen your belt to accommodate sinful mango desserts like mango jalebi and dil mango more.n

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May 2023 | Food And Beverage Matrix

SOMERDALE INTERNATIONAL DEBUTS NEW RANGE OF PREMIUM CHEESE FOR ASIA PACIFIC MARKET

S

omerdale International, the leading exporter of British cheese to over 50 countries around the globe, will launch a new luxurious range of blended and infused Westminster branded cheddars at FHA Food & Beverage.

The event taking place at the Singapore Expo between April 25 and 28, 2023, is expected to attract more than 40,000 trade visitors from across the Asia Pacific region and will provide a major opportunity for the company to showcase not only its new range but also ‘fly the flag’ for the very best in British dairy products in what is a fast growing export market for the Somerset based business.

Available in stunning 150g wedge pre-pack, the new range of blended and infused Westminster branded cheddars being debuted at FHA will include: Westminster Champagne Cheddar – a premium classic English Cheddar Cheese infused with the subtle fruitiness of champagne Westminster Truffle Cheddar – a wonderful English Cheddar Cheese

blended with Truffles to give a genuinely luxurious flavour

for over 10 months available in a 200g pre-pack.

Westminster Wholegrain Mustard & Ale Cheddar – a fine English Cheddar Cheese blended with wholegrain mustard & ale

In addition to the new Westminster range, visitors to the company’s stand will also be able to sample a comprehensive range of British cheeses including a powerful Vintage Cheddar and a creamy and mellow Double Gloucester both available in 1.5kg waxed wheels. While a

They will be complemented by a Westminster Farmhouse Cheddar, a quintessential English Cheddar aged

range of sliced cheeses will also be showcased including Cheddar with caramelised onion and red onion chutney; Mature Cheddar with smoked cracked black pepper and Red Leicester with Scotch Bonnet chilli relish and dried red peppers.

Stephen Jones, managing director of Somerdale International, said, “Post the pandemic we are starting to see a steady recovery in our sales into the Asia Pacific and Chinese marketplaces. We are expecting to see strong interest from buyers from across the region seeking out not only traditional British cheeses but also new more contemporary cheeses featuring innovative blends, tastes and textures such as those featured in our new Westminster blended and infused Cheddars.”

“Somerdale already has an established presence in China and sees good opportunities to grow further in other markets including Singapore, South Korea, Thailand and Vietnam. The recent news that the UK will now be part of the Comprehensive and Progressive Agreement for TransPacific Partnership (CPTPP) will mean that British cheese will be eligible for zero tariff status in a number of emerging Asia Pacific markets and we hope will further boost sales,” concluded Jones.n

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May 2023 | Food And Beverage Matrix

2-DAY MILLET MAHOTSAV ORGANISED IN RAJASTHAN

A

s part of the Millet Mahotsav series, the Ministry of Food Processing Industries, Government of India organised a 2-day Millets Fair-cum-Exhibition at the ICAR-Central Arid Zone Research Institute, Jodhpur, Rajasthan.

Rajasthan is the largest producer of millet in India contributing more than 16% share in India's production.

Gajendra Singh Shekhawat, Union Minister of Jal Shakti, Government of India and Member of Parliament, Jodhpur, Rajasthan, Prahlad Singh Patel, Minister of State, Food Processing Industries & Jal Shakti, Government of India and Kailash Choudhary, Minister of State, Agriculture and Farmers' Welfare, Government of India interacted with the millet-based food processors and tasted their products showcased at the exhibition organised during the event.

During the valedictory ceremony, the exhibitors were felicitated by the dignitaries. Speaking on the occasion, Gajendra Singh Shekhawat talked about the changing food consumption pattern and habits around the world with the introduction of ready-to-eat and ready-to-cook food products. He stated that the changing landscape poses an opportunity and millets can be incorporated in this dynamic environment.

Speaking about the food processing sector, he emphasised on the necessity of the next generation of farmers to be sensitised and trained in processing, value addition and marketing. In his address, Prahlad Singh Patel, Minister of State, Food Processing Industries & Jal Shakti, stated that with the declaration of the year 2023 as the International Year of Millets by the United Nations, the country has come a long way on the journey to restore the glory of millets under the leadership of Prime Minister Narendra Modi.

He also stated that earlier there were no scientific parameters to evaluate the various qualities of millets but with the advancement of technology, millets have now come to the forefront as a superior crop in all aspects. He spoke about benefitting

the farmers directly and touched upon the importance of food processing as an important link to bridge the gap.

He added further by mentioning the need to boost the food processing sector of the country and the role of schemes like PMFME (Pradhan Mantri Formalisation of Micro food processing Enterprises) Scheme and PLI (Production Linked Incentive) Scheme in transforming the sector.

He also emphasized Government focus on the creation of food testing laboratories to better the quality parameters which in turn would provide immense market scope for value-added products.

During his address, Kailash Choudhary, Minister of State, Agriculture and Farmers' Welfare mentioned about the efforts of Prime Minister Narendra Modi in taking Millets to the global scale. Talking about the health and environmental benefits of millets, he mentioned that India is the leading producer of millets and the farmers of the country should be encouraged to set up their own food processing units.

He applauded the various schemes by the Ministry of Food Processing Industries, Government of India that have been designed to support and empower farmers and aspiring entrepreneurs of the country. He also urged the participants to take a pledge to use millets as part of their household meals and promote inclusion of millets.

The two-day event was aimed at

bringing all the stakeholders of the food processing sector with a special focus on millets, on a common platform and encompassed a wide range of activities like exhibition and sale of various millet-based products, live kitchen, millet recipe demonstration, sharing of success stories, informative sessions on millet processing, interactive sessions between industry experts and micro food processing enterprises, SHGs, FPOs engaged in food processing followed by cultural programmes.

The event witnessed an overwhelming response with more than 1000 participants attending the event including micro food processing enterprises, self help groups, farmer producer organisations, producer cooperatives.

partnerships for stronger market

The event also witnessed an exhibition showcasing various millet-based ready-to-eat Products like Sorghum and Bajra Puffs; Bakery Products like Sorghum Cookies, Foxtail Millet Cake, Muffins; ready-to-eat products like Millet Laddu, Instant Mixes like Sorghum Idli Mix, Multi Rawa Kesari; ready-to-cook products like Millet Flour, Millet Vermicelli, Pearl Millet Pasta and other products like Millet Khichdi by various Micro Entrepreneurs along with processing machinery.

a unique platform to all stakeholders

The products were also open for sale, providing a great opportunity for the micro-entrepreneurs to not only participate in technical sessions but also generate revenue and forge

The Ministry of Food Processing

reach.

Under

the

International

Year of Millets 2023, an initiative spearheaded under the vision of Prime Minister Narendra Modi, the Ministry of Food Processing Industries, Government of India is organising Millet Mahotsav in 20 States and 30 Districts this year to create awareness about the benefits of millets and the immense scope it holds in regards to value addition and increased revenues for all the stakeholders involved across the value chain.

In addition to the Millets Mahotsav, a mega-food event World Food India 2023, is also being organized by the Ministry from Nov 3 to 5, 2023, at Pragati Maidan, New Delhi to provide i.e.

producers,

food

processors,

equipment manufacturers, logistics players, technology

cold

chain

players,

providers,

academia,

start-up & innovators, food retailers, to interact and have a dialogue.

The event is slated to be the biggestever congregation of dignitaries, global investors and business leaders of major global and domestic food companies which would put India firmly on the global food landscape.

Industries, Government of India also requests the participation and cooperation of all the stakeholders to make this event a grand success.n

Food And Beverage Matrix | May 2023

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LONDON’S ICONIC WOLSELEY POPS UP IN BANGKOK WITH GRAND EUROPEAN FLAIR

T

with a fried egg, anchovies and a lemon and caper butter; and Goulash and Spätzle, a diced beef casserole with pancetta, peppers, tomato and hot paprika, finished with sour cream and gherkins.

he Wolseley Hospitality Group, owner and operator of some of London’s best-loved restaurants including the famed The Wolseley on Piccadilly and The Delaunay in Aldwych, is bringing its distinguished European fare to Bangkok for a limited time.

Café Wolseley, the group’s first international venture and a reference to its London flagship, will delight Bangkok gastronomes and foodies in European grand café tradition when it opens at Madison Restaurant at Anantara Siam Bangkok Hotel for three months.

The restaurant combines British heritage with European grandeur and serves Wolseley classics together with contemporary additions. Diners can expect a menu brimming with quintessential European classics from Dressed Dorset Crab with brown crab mayonnaise and lemon; to The Wolseley’s Coq au Vin of red wine braised chicken with pancetta, pearl onions and button mushrooms; and Crème Brûlée, a Muscovado caramelised set vanilla custard.

Starter highlights include Petit Plateau de Fruits de Mer, a selection of oysters and shellfish from Rungis Market in Paris served on crushed ice with lemon and shallot vinegar; Steak Tartare, a hand chopped rump steak with a spicy relish, cornichons, and capers; and Escargots à la

Bourguignonne, escargots in the shell with garlic and parsley butter, finished with Pernod.

A Wolseley menu staple of egg dishes include Omelette Arnold Bennett, a parmesan glazed flat omelette with smoked haddock and cream; and Soufflé Suisse, a twice cooked cheese soufflé with mushroom and parmesan cream sauce and chives.

Desserts are deliciously presented with classic Apple Strudel of spiced apples and dried fruits encased in filo pastry with a Calvados cream; Mixed Berry Pavlova, a light and chewy meringue filled with fresh seasonal berries with a strawberry compote, strawberry purée, and whipped cream; and Coupe Lucian of decadent pistachio, hazelnut and almond nougatine ice creams, whipped cream, and butterscotch sauce.n

The main course dishes feature classics from France to England and from Germany to Hungary: Fillets of Lemon Sole Grenobloise, a pan roasted salmon fillet with wilted spinach and Nantua sauce; Whole Native Lobster, a steamed whole English lobster with sea vegetables, parsley butter and medium cut chips; Wiener Holstein, a pork schnitzel

BRITANNIA BREAD LAUNCHES ‘MILLET BREAD’ WITH ZERO ADDED MAIDA

B

ritannia, the largest bakery foods company and pioneer of sliced bread in India, has launched Millet Bread that contains zero added maida. Packed with the goodness of Ragi, Jowar, Bajra and Oats, it has fibre and minerals that provide consumers a convenient way to include millet-based options into their meals.

With this launch, the company becomes the first in the organised segment to bring Millet Bread into the FMCG market in India. This initiative is aligned with The Central Government initiative to promote millets and provide Indians with a nutrient-rich diet. This is in line with the ‘Year of Millets’ declared by the WHO.

Rajneet Kohli, chief executive officer, Britannia Industries Limited, said, “As the pioneers in the sliced bread category in India, we’ve always been committed to bringing the latest innovations to our consumers. Bread is a staple diet that is consumed daily across millions of households and served in restaurants and even on flights.

With the growing need for guilt free snacking, there are rising conversations about choosing foods

with millet grains for their benefits.

Our aim is to offer an apt solution for our consumers in a category that is highly popular and a staple for several Indian consumers.’’

Yudhishter Shringi, chief business officer– Adjacency Business at Britannia Industries Limited, said, “The United Nations has designated 2023 as the ‘International Year of Millets’, giving us the perfect opportunity to bring something new for every Indian that desires

to inculcate millet based snacking options in their diet and to create awareness of the benefits of millets.

As disruptors in the segment, Britannia believes in introducing products that are relevant to consumer requirements and changing lifestyles. Our brown, 100% whole wheat, and multigrain breads are already immensely popular in the atta-based range. With this foresight, we are taking our portfolio to the next level with the introduction of Millet Bread with zero added maida. Britannia has always thought ahead of time and produced innovative products that have been loved by millions across the country.”n

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May 2023 | Food And Beverage Matrix

Gateway Trade fair to South India’s

Food & Beverage Retail and Modern Trade IN ASSOCIATION WITH

PRINCIPAL PARTNER

INDUSTRY PARTNER

SUPPORTING PARTNER

30 Nov. - 02 Dec. 2023

HITEX, HYDERABAD

EXHIBITOR

PROFILE

Agri Produce

Fresh Produce

Organic

Dairy Products

Spices

Meat & Seafood

Wellness & Ayurvedic

Mukhtar Pathan Mob: +91 998 509 9009 Processed & Ready to Eat

Chocolates

Beverages

Spreads

Frozen Products

Email: mp@blitzexhibitions.com

www.interfoodtech.com www.snackbaketec.com www.pacmechex.com

INTER F D ECH Pre-Register your visit to Premier technology supplier fair for food & beverage, snacks,bakery & confec onery processing and packaging

JUNE 07-09, 2023

Hall 1, Bombay Exhibi on Center, Mumbai

Highlights • Around 250 exhibi ng companies from India & abroad

• 15,000 sq. meters of exhibi on area • Live demonstra on of machines

Scan here for Confirmed List of Exhibitor

Scan here for Visitor Pre-Registra on

• Seminar on “Sustainability through technology and innova ons for the Indian Dairy Industry” by Indian Dairy Associa on (West Zone) • Seminar on “Metal container packaging in food & beverages” by Metal Container Manufacturers’ Associa on (MCMA) • Other suppor ng programs focusing on current technological trends in food & beverage manufacturing.

Supported by

mp@vaexhibi ons.com +91 9985099009

Industry Partner

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May 2023 | Food And Beverage Matrix

CARGILL & BAKER’S ASSOCIATION KERALA PARTNER TO BOOST INNOVATION IN BAKERY INDUSTRY

C

argill and the Baker's Association Kerala (BAKE) have signed a Memorandum of Understanding (MoU) to co-create healthier and innovative food solutions for the Indian food and bakery industry.

This partnership enables the company to bring its global expertise in food ingredients, product formulation, technology, and innovation to consumers in Kerela and will revolutionise the State’s vibrant bakery community.

The MoU was signed at Cargill Innovation Center in Gurgaon in the presence of Vijesh Vishwanath, president of BAKE, and Simon George, managing director of Cargill’s Food Ingredients business, South Asia.

As part of this collaboration, the company will conduct workshops and seminars to enhance the skills and knowledge of bakers in Kerala.

In addition, it will provide customer feedback on fats to help bakers understand the requirements and preferences of consumers, today and in future. Thus, enabling bakers to develop superior bakery products that meet the evolving needs of their customers.

Furthermore, it will conduct 'train the trainer' programmes for upcoming bakers in Kerala. These programmes will help junior bakers learn new skills and techniques that will enhance the quality of bakery products available in Kerala. The company will also test all new products developed at its facility in the Innovation Center in Gurgaon, to ensure products meet the highest standards of food safety and quality.

This initiative represents the shared commitment between the company and BAKE to support the growth of local bakers and small businesses in Kerala. It is a significant step towards bringing global innovation to Kerala's bakery industry and promoting knowledge sharing and skill development in the bakery industry, leading to better and more sustainable food products across the bakery industry.

Simon George, Cargill India, said, “Cargill and BAKE coming together in research and innovation will help small and medium enterprise bakeries in the state of Kerala a big way. Cargill will work on specific product innovation, driving health, wellness and freshness, using its global trends, insights and innovation, and regional technical expertise in the Bakery category

in close collaboration with BAKE. We see this association mutually beneficial and huge possibilities to what we can achieve together in the future.”

Vishwanath, BAKE said, “As a densely populated and uppermiddle-class driven economy, the bakers in Kerala need to adapt to the changing needs of their consumers. While traditional sweets and savories continue to have a

stronghold, the need to innovate in baking, combining global trends around health and sustainability is gaining popularity in the state.

With robust growth rates projected for the bakery segment, we as an association, are always exploring new possibilities and bring that back to our consumers. This collaboration with Cargill will give us endless opportunities to do just that.”n

Food And Beverage Matrix | May 2023

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IBCA HOSTS ‘RASOI KE DHURANDHAR’ COOKING COMPETITION

nstitute of Bakery and Culinary Arts organised a ‘Rasoi Ke Dhurandhar' cooking competition. The objective of this competition is to give an opportunity to participants to showcase their talent and learn from the most experienced chefs. The event was held at the institute's campus, and it witnessed enthusiastic participation from the students. Renowned chefs from the hospitality industry were part of the jury member of the competition.

Kajal Sharma secured the 1st position, Upiika Roy Ranjan won the second position, and Rekha Prakash secured the third position in the competition. Anish Gupta won the Excellence in Hygiene award and Vidhi won Excellence in

Technique award.

The competition provided a platform for the participants to showcase their culinary skills and creativity. The participants were required to prepare a three-course meal along with their signature dish within a stipulated time, using ingredients provided by the institute. The dishes were judged on various parameters, including taste, presentation, innovation, and hygiene.

The panel of judges comprised renowned chefs and culinary experts who evaluated the dishes based on their knowledge and experience.

Chef Sireesh Saxena was present as chief Judge and chef Ashish Bhasin and Kamaldeep Kaur grace their presence as special Judges. Various

renowned chefs of the industry chef Nishant Choubey, Sanjeeb Ghatak, Shailendra Singh, and Ashish Singh also attended the competition.

Chef Balendra Singh, said, "We always feel excited while hosting these cooking competitions, as it provides an opportunity to showcase

the incredible culinary talent in our local community. We are always looking for ways to promote the art of cooking and inspire individuals to pursue their passion for culinary arts, and this competition is a perfect platform to do just that."

BETTER JUICE TECHNOLOGY REDUCES SUGAR LOADS IN FOREST FRUIT JUICES

F

oodTech start-up Better Juice, Ltd.announces its highly successful completion of a series of

pilot trials for reducing simple sugars in natural berry and other fruit juices.

In partnership with GEA Group, one of the largest suppliers for food processing technology, Better Juice hosted several prominent forest fruit juice manufacturers from the EU, the US, Australia, and Brazil to give their personal brands a sugarreduction makeover using their groundbreaking

sugar-reduction

technology.

The trials were conducted at the pilot unit established last year in GEA’s innovation centre in Ahaus, Germany. Accommodating the GEA Better Juice Sugar Converter Skid, the site is equipped with continuous flow columns containing Better Juice’s sugar-reducing beads. During the trials, the team was able to reduce the simple sugar content by 30% and 50% across a range of forest fruit juices, including strawberry, cherry, and blueberry, while preserving their characteristic flavours and textures.

“Forest fruit juices contain 10% or more sugar, with berry and cherry juices comprised of 10%-

20% sucrose and the remainder fructose and glucose,” explains Eran Blachinsky, co-founder and co-CEO of Better Juice. “Our technology reduces the loads of all three of these simple sugars. This will allow more people to enjoy berry-based juices.”

Forming Better Juice’s proprietary sugar-reduction beads are nonGMO microorganisms that naturally convert the juice’s composition of sucrose, glucose, and fructose into prebiotic oligosaccharides and other non-digestible fibres, while retaining their natural complement of vital nutrients.n

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May 2023 | Food And Beverage Matrix

WOX ENERGY DRINKS’ CLASSIC EDITION SETS NEW BENCHMARK WITH RS 10 CRORE REVENUE IN QUARTER

W

OX Energy Drinks, the globe's leading energy drink brand, has announced that its Classic Edition energy drink has yielded a gross revenue of Rs 10 crore in just one quarter since its launch across India.

It has witnessed an overwhelming response across India with its rejuvenating golden yellow colour and instant energy boost. It has evolved as the preferred beverage for parties, sports events, and outdoor activities, offering unprecedented quality and taste that is on par with international standards.

Ajay Arora, COO, WOX, said, ''This is a historic moment for us.

We are pleased by the incredible response that our Classic Edition energy drink has received across India. The exceptional response from our customers across the country is a testament to the outstanding quality and taste of our energy drink, which complies with stringent global regulations.

We will remain committed to providing the best products and services to our customers and are grateful for their persistent support towards our brand.''

The energy drink is now available at local stores across India, furnishing customers with the perfect blend of swift energy punch and a refreshing flavour.

It is a brand by BCS Globals which boasts a distinguished lineup of energy drinks, such as the Absolute Black, BCAA, and Zero Edition. The renowned brand has carved a distinctive niche across 10+ countries globally and has consistently delivered exceptional quality products that adhere to strict global regulations.

According to team BCS Globals, the global energy drink market presently stands at an impressive $8 billion, with a steady Compound Annual Growth Rate (CAGR) of 7%. Recently, in an electrifying event, it unveiled its Classic Edition energy drink in the city of Pune with a compelling distribution and pricing strategy.

Founded in 2013, BCS Globals is a Dubai based leading turnkey Food & Beverages company that has successfully executed more than 100+ projects for the prestigious beverage brands across the globe.

The company forayed into the energy drink space with the launch of WoX, the fastest emerging energy drink brand that has successfully captured its strong foothold in 10+ countries worldwide.

The brand has an exclusive product line of energy drinks with its 4 exclusive variants namely, Classic, Absolute Black, BCAA and Zero Edition. In 2023 the brand made its debut into the Indian Energy Drink market with the most compelling product, distribution and pricing strategy.n

Food And Beverage Matrix | May 2023

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SAVOUR THE FLAVOURS OF THE MIDDLE EAST AT AL SOUK: THE ARABIC FOOD FESTIVAL

K

3 has announced the maiden edition of the Arabic Food Festival, Al Souk this Eid season. This spring, get ready to be transported to the vibrant streets of the Middle East as you indulge in a feast for the senses at the restaurant.

The festival promises to be an exhilarating experience, featuring a plethora of flavours, aromas, and colours inspired by Levantine and North African cuisine, curated by the esteemed Chef Amjad, who has helmed some of the most iconic Middle Eastern kitchens in Palestine.

Guests can expect to indulge in a wide array of delectable dishes that will tempt their taste buds, ranging from classic favourites

such as Levantine Mezze and Shawarma to exciting and exotic new flavours like Koshari, Moloukhya, Maqlouba, Waraq Enab, and much more. Each dish is meticulously prepared with the finest ingredients and infused with the rich notes of Zaatar, Zeit, and sumac, creating an explosion of flavours that will leave guests craving more.

In addition to the culinary delights, guests can also elevate their dining experience with a handcrafted selection of signature cocktails that are specially curated to complement the Middle Eastern flavours. So don’t miss this extraordinary culinary adventure that promises to take you on a sensory journey like no other.n

MAHARASHTRA GOVT PROPOSES TO SEIZE VEHICLES CARRYING GUTKHA

T

he Maharashtra Government is planning to prepare a proposal to seize the vehicles carrying gutkha illegally. Till now impounded vehicles carrying gutkha were returned to the vehicle owner if the vehicle owner went to court. But if the proposal comes through, the vehicles will be seized now.

In this regard, Food and Drug Administration Minister Sanjay Rathod gave instructions to the state officials in a meeting held recently in the Ministry of Food and Drug Administration.

As there is no such provision in the Food Safety and Standards Act 2006 regarding impounded vehicles, a proposal will be made to the Food Safety and Standards Authority of India, New Delhi, to enshrine this matter in law. The mìnister said that this will deter gutkha transporters and prevent illegal transport.

Since 2012, there have been regulations on the production, storage, distribution, transportation and sale of gutkha, pan masala, aromatic supari, kharra and similar products in the state. Vehicles carrying or stockpiling these controlled substances were subject to seizure by the Food and Drug Administration. However, impounded vehicles were returned to the vehicle owner if the vehicle owner went to court.n

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May 2023 | Food And Beverage Matrix

SMOOTHIES MARKET TO TOP VALUATION OF US$52.5 BILLION BY 2033: REPORT

T

he increasing trend of consuming organic food products along with healthy eating habits, especially among the young generation, is driving the demand for smoothies. According to the latest data provided by Fact.MR, a market research and competitive intelligence provider, the global smoothies market is estimated to reach a value of US$52.5 billion by the end of 2033, expanding at a CAGR of 6.8% during the forecast period (2023 to 2033).

Smoothies refer to thick beverages that are made by blending assorted vegetables, fruits, and other ingredients such as sweeteners, ice cubes, yogurt, seeds, milk, and herbal and nutritional supplements.

They are rich in nutrients, including fibres and vitamins, and are easy to prepare and store for consumption.

More people nowadays are also including green leafy vegetables such as lettuce, collard greens, spinach, and kale due to the increasing trend of green smoothies. These green smoothies are consumed to improve digestion, boost immunity, and minimise unhealthy food cravings.

Nutritional deficiencies and malnourishment have been affecting a large part of the population across several countries. However, over the years, due to improving economic conditions, these issues have been largely replaced with chronic diseases such as epilepsy and heart attacks, diabetes, obesity, strokes, and arthritis, especially in developed nations. ·According to CDC (Centers for Disease Control and Prevention), chronic diseases are one of the prominent health problems in the United States.

More people are becoming healthconscious and are adopting healthier lifestyles by making alterations to

their everyday diets. There has been a remarkable shift from carbohydrateladen food products to healthy protein-enriched meals and snacks, in terms of demand. Furthermore, functional foods and beverages such as smoothies are also consumed by many people to meet their routine nutritional requirements.

Long working hours and hectic lifestyles are stimulating the demand for on-the-go-meal options, which, in turn, is strengthening the growth opportunities for market players.

Key manufacturers are focusing on new product launches and strategic initiatives to drive market growth over the coming years.

Vegetables and fruits are used as major raw ingredients in the production of smoothies. Fluctuations in the prices of raw materials due to climatic changes can directly impact the cost of the final product. This is expected to restrain market growth to some extent.n

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May 2023 | Food And Beverage Matrix

BENCHMARK FOR WORLD FOOD COMMODITY PRICES FALL IN MARCH FOR THE 12TH MONTH IN A ROW

T

Rome

he benchmark index of international food commodity prices declined for the 12th consecutive month in March, driven by declines in world quotations for cereals and vegetable oils, the Food and Agriculture Organization of the United Nations (FAO) reported recently.

The FAO Food Price Index, which tracks monthly changes in the international prices of commonlytraded food commodities, averaged 126.9 points in March 2023, down 2.1 per cent from the previous month and 20.5 per cent below its peak level of March 2022. A mix of ample supplies, subdued import demand and the extension of the Black Sea Grain Initiative contributed to the drop.

The FAO Cereal Price Index declined 5.6 per cent from February, with international wheat prices falling by 7.1 per cent, pushed down by strong output in Australia, improved crop conditions in the European Union, high supplies from the Russian Federation and ongoing exports from Ukraine from its Black Sea ports.

World maize prices fell by 4.6 per cent, due partly to expectations of a record harvest in Brazil, while those of rice eased by 3.2 per cent amid ongoing or imminent harvests in major exporting countries, including India, Viet Nam and Thailand.

I

The FAO Vegetable Oil Price Index averaged 3.0 per cent lower than the previous month and 47.7 per cent below its March 2022 level, as ample world supplies and subdued global import demand pushed down soy, rapeseed and sunflower oil quotations. That more than offset higher palm oil prices, which rose due to lower output levels in Southeast Asia due to floodings and temporary export restrictions imposed by Indonesia.

“While prices dropped at the global level, they are still very high and continue to increase in domestic markets, posing additional challenges to food security. This is particularly so in net food importing developing countries,

with the situation aggravated by the depreciation of their currencies against the USA dollar or the Euro and mounting debt burden,” stressed Máximo Torero, FAO chief economist.

positive outlook for the sugarcane crops about to be harvested in Brazil limited the upward pressure on prices, as did the decline in international crude oil prices, which reduced demand for ethanol.

The FAO Dairy Price Index declined 0.8 per cent in March. Butter prices increased due to solid import demand, while those of cheese dipped due to slower purchases by most leading importers in Asia as well as increased availabilities in leading exporters.

The FAO Meat Price Index rose slightly, by 0.5 per cent. International bovine meat quotations rose, influenced by rising internal prices in the United States of America on expectations of lower supplies moving forward, while pig meat prices rose due to increased demand in Europe ahead of holidays. Despite avian influenza outbreaks in several large exporting countries, world poultry meat prices fell for the ninth consecutive month on subdued global import demand.n

By contrast, the FAO Sugar Price Index rose by 1.5 per cent from February to its highest level since October 2016, reflecting concerns over declining production prospects in India, Thailand and China. The

TO BEAT SUMMER HEAT, B NATURAL LAUNCHES REFRESHING TENDER COCONUT WATER

n an endeavour to provide nature’s best refreshment in a bottle, BNatural Juices & Beverages, one of the most loved and reputed brands of ITC Ltd. has introduced packaged Tender Coconut Water across India.

Internet search trend shows that, in the last three years,consumers are increasingly seraching for drinks that aid hydration. B Natural’s Tender Coconut water is a refereshing drink which assures hydration and

provides relief from the sweltering summer. With no added sugar, no artificial flavour and naturally fatfree, it has been created keeping consumer’s ­choices in mind.

Sharing views on the launch of the product, Sanjay Singal, chief operating officer, dairy & beverages, foods division, ITC Ltd. said, “The packaged coconut water category has emerged as a promising segment in recent years driven by convenience & consistency vectors.

In fact, industry research shows that there has been a 22% growth in the households consuming bottled coconut water in the last 1 year. Our expertise in fruit beverage segment across sub-categories, inspired us to foray in this exciting segment with the launch of BNatural Select Tender Coconut Water. Our aim is to make the nariyal pani easily accessible to every consumer in this packaged format while ensuring the retention of best quality and taste.”

The product will be available in two package sizes of 200 ml & 750 ml priced at Rs 60 & Rs 160 respectively,across India in supermarkets, hypermarkets, or mini-markets and e-commerce channels.n

44

T

May 2023 | Food And Beverage Matrix

CULTURED MEAT MARKET SIZE TO SURPASS $20 BN BY 2032

he Worldwide Cultured Meat market was valued 0.3 million in 2022 and will surpass a revenue collection of $20 billion by 2032 with an annual growth rate of 143% over 2023 to 2032, as per the report

by Global Market Insights, Inc.

they serve food items that require

In addition, the growing demand for animal-based product substitutes will also positively impact the industry growth in the coming years. Less contamination, fewer antibiotics, and reduced environmental impact are some of the key benefits slated to boost the product adoption.

partnerships,

An upsurge in animal protein or alternate protein consumption would further add to the market

minimal preparation time and are delivered quickly, is likely to impel the product consumption.

Key players in the market are engaging in strategic initiatives such as mergers and acquisitions, R&D

investments,

and new product launches to gain a competitive edge in the overall industry.

To

cite

an

instance,

in February 2021, Mosa Meat announced concluding its Series B funding of $85 million. The raised capital was apparently used to curve during 2023-2032. According to reports, in 2020, approximately thirteen million metric tons of

alternative proteins were globally consumed. Besides, the high demand for quick-service restaurants, as

expand the company's existing pilot production facility at its home in Maastricht.n

ICE CREAM INDUSTRY EXPECTED TO GROW 25-30% THIS FISCAL: EXPERTS

T

he ice cream and frozen dessert industry is expecting a boom in 2023-24 after a period of lull that started in 2019-20. Industry sources say that the overall growth can be to the tune of 25-30%.

Industry experts say that last fiscal, the industry clocked a turnover of over Rs. 20,000 crore and this fiscal the industry expects growth of Rs. 5,000-6,000 crore in business over last year.

“Since the opening of the businesses after the period of Covid pandemic, the market is witnessing a steady growth. The last fiscal helped us reach the pre- pandemic level of business and this fiscal, we expect the market to regain strength and everyone is expecting a better turnover,” said Sudhir Shah, president, IICMA (Indian Ice Cream Manufacturers Association).

Further, over the last few years the frozen dessert and ice cream industry is investing in healthier options of natural products with less or no artificial additives, colours & ingredients. The industry is also creating other healthy variants like sugar-free and vegan products.

Meanwhile according to experts, the industry is also facing a crucial question wherein some people

with vested interests are making disparaging claims about frozen desserts and trying to create a rift between ice cream and frozen desserts although both are part of the FSSAI as product categories, and both are approved by the FSSAI. Industry sources say that IICMA has members who make ice creams as well as frozen desserts but such malicious campaigns against frozen desserts are not only false but deplorable to say the least.

IICMA has taken up the matter with the FSSAI wherein they have requested the regulatory body to take strict steps to curb such posts in

social media and to use its authority and legal strength to stop such posts on priority basis. The CEO of FSSAI also gave positive response to requests by IICMA. IICMA is also exploring to file

cyber criminal cases against entities making such posts and viral videos.

"Consumers should not get influenced by such malicious, incorrect and disparaging posts which are totally false," said Shah on a concluding note.n

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May 2023 | Food And Beverage Matrix

PACKAGED FOOD PRODUCTS MARKET SET TO REACH $34,434.6 MN BY 2030

T

he global packaged food products market is estimated to be valued at $34,434.6 million by 2030, surging from $20,545.4 million in 2021, at a noteworthy CAGR of 6.03%.

Impact Analysis of Covid-19 on the Packaged Food Products Market During Covid-19 pandemic in the world, the packaged food products market has experienced an exponential rise. This growth owes to the increase in the consumption of packaged food items like snacks & beverages, biscuits, cookies, chips, chocolates, and frozen food products like vegetables, dairy products, and fruits.

During lockdown and work from home facility for the employees, the consumption of snacks and chips increased. During complete lockdown, people were restricted from going to supermarkets and hypermarkets due to which their shopping behavior changed as they started bulk purchasing of food products.

This has motivated many companies and food manufacturing units to boost their production line and increase the packaged food supply & demand chain. Furthermore, the corona virus pandemic has affected the health conditions of the people as they experience many health ailments post corona virus infections. In such cases, consumers are opting for ready-to-eat and less time-consuming healthy food product alternatives.

These food products will enhance their health and immunity as they contain less preservatives, cholesterol, fat, and high nutritional content. Hence, this factor has driven the companies to manufacture healthy food products.

Global Packaged Food Products Market Analysis Increased demand for ready-to-eat healthy food products is expected to drive the packaged food products market in the forecast time period. As the urban population and number of working individuals are increasing tremendously, the consumption of fast-food products is also gaining pace.

Private

sectors

have

a

hectic

time schedule, and it is tiring for employees to spend long hours for cooking food. Hence, they prefer packaged food products which can be prepared with very less ingredients and consume less time.

This factor is likely to drive the packaged food products market in the predicted time duration owing to the high demand for ready-to-eat food products such as frozen food products, snacks, and more.

Apart from this, consumer’s inclination towards healthy food and beverages will accelerate the market growth. Consumers demand for organic based food products made up of natural components and contain less preservatives. To ensure this, the packaged food companies have started focusing on the production of healthy organic based food products which are high in nutrition content.

For instance, a UK based company, Just in Time, JOI, in April 2021, introduced its first zero waste plant milk product which is manufactured with only one ingredient which is sustainable source, organic, and gluten free oats packed in a compostable pouch.

However, increasing risk of food contamination due to plastic packaging material is the main restraining factor in the growth of the packaged food products market.

Plastic is widely used as a packaging

material in the food industry because it is light in weight and can be easily transported anywhere during travel.

However, it is made of chemicals that can easily react with preservatives and antioxidants in food, contaminating it. According to an article published in the South Wale Arugs, a tabloid newspaper, on May 2, 2021, supermarkets in the United Kingdom issued health risk warnings to customers about consuming items purchased from stores such as Tesco, Morrisons, Asda, Sainsbury's, and Aldi.

The packaged food products at the stores like chocolates, dates and other were contaminated with a bacterial species, salmonella, which is responsible for causing food allergies and food poisoning.

Adoption of healthy packaged food alternatives among the consumers has provided many opportunities for companies of the packaged food products market to expand their market. Consumers prefer to choose healthy food products which offer rich nutritional value, low cholesterol, preservatives, and fat.

Owing to the high demand for the healthy food, many beverage industries have started manufacturing organic and nonalcoholic juices to target health Continued on page no 47

Food And Beverage Matrix | May 2023 Continued from page no 46

conscious customers. This factor will contribute to the growth of the market in the forecast time.

Global Packaged Food Products Market, Segmentation The packaged food products market is segmented based on product, packaging type, sales channel, and region.

Product: The packaged food products market is mainly classified into sub-segments like cheese sauce & dips, jams & jellies, and apple compote. Among these, the cheese sauce & dips subsegment is anticipated to have the fastest growth and surpass $22,056.8

47 million by 2030, with an increase from $11,738.0 million in 2021.

This growth can be attributed to factors such as increased consumption of cheese sauce and dips in European countries.

Furthermore, rising demand for fast foods such as pizzas, burgers, tacos, and others will drive market growth, cheese sauce is used a dressing in these foods. Prevailing trend of Mexican food along with Mexican dips is likely to increase the market revenue in the forecast time frame.

Packaging Type: Based on packaging type, the packaged food products market is segmented into cans, jars, cups, and flexibles. The jars sub-segment of

Food and Beverage Matrix

Published, Printed by Dhiraj Dubey at B.K. Chawl Laxman Mhatre Road Navagaon Dahisar West Dist - Mumbai 400 068. State - Maharashtra Printed at Kalakshi Printing Works 205 Gopal Industrial Estate, I. B. Patel Road, Goregaon East. Mumbai 400 063 Sales Office: Divyansh Infomedia A/202 Om Nageshwar Appartment Near Mandli Talav Bhyander West Mumbai 401101. Maharashtra Contact: +91 98699 87731, +91 88506 09866 Sub Editor : Mukti M Bajaj News Journalist : Ritu Mishra Abhitash Singh Datta Krishna Ukkoji Ramesh Dhumal Marketing Executive : O.P.Srivastava Editorial Correspondent : Veena D Designer : Prashant Parker Circulation Manager : Shreya D. Administrative Division : O.P. Dubey Account Dept : Hitendra Bajpai

Advisory Board

Saheb Bajaj CEO Punjab Sind Foods (India) Pvt. Ltd Arun Varangavkar Chairman Garkul Industries Late. Shiv Prakash Bajaj Chairman Tresbon Consulting Solutions Rajiv Mitra MD Prabhat Dairy Prakash Waghmare Waghmare Food Products Harvinder Bhatia Country Head Bitzer India Pvt Ltd Prassana Deshpande Director Chaitanya Group of Industries Ram Kumar MD Spectra Plast India Pvt Ltd Samayak Lodha MD MB Sugars Priyant Ajit Bhatkar Warkem Biotech Pvt Ltd

the packaged food products market is projected to have the highest share and surpass $16,882.1 million by 2030, during the analysis timeframe.

Glass jars extend the shelf life of food by protecting it from the outside environment, preserving the texture & aroma of the food, providing visual delight to consumers, and preventing food from getting contaminated. This factor will contribute to the growth of the market in the coming years.

Sales Channel: Based on sales channel, the packaged food products market is segmented into retail and food services. The retail sub-segment is anticipated to have a dominating market share in the global

market and register a revenue of $23,156.6 million during the analysis timeframe. The sub-segment growth is attributed to increasing trend of purchasing packaged food products from the retail and convenience stores among the consumers as the retail stores provide many brand choices at a single place.

According to geographical analysis, the packaged food products market in North America accounted for $6,369.1 million in 2021 and is estimated to reach $10,192.6 million by 2030, with a CAGR of 5.48%, because of the region's consumers' hectic work lives and their growing preference for ready-to-eat food and convenience.n

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