NUUS | NEWS
Thursday, 5 April 2012
Your DistrictMail WHILE mainstream papers are showing a decline, community papers are showing growth potential. Following a strictly scientific procedure, Compass24 in partnership with Ask Africa conducted intensive research from August to November 2011 to determine exactly how successful community newspapers are. Here are some of DistrictMail’s results:
This graph (left) shows the average issue readership of Boland Media’s sold newspapers. To qualify as an “average issue” reader of a publication, a respondent must have read any copy of the title within a period before the interview that is no longer than the issue period of that title. For example, to qualify as an average issue reader of a weekly publication, a respondent must have read or paged through that issue within the past seven days for the first time.
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