District32 Business Prophet - November 2022

FOUNDERS

We started District32 to help business owners succeed so that they don't have to struggle We met after Dean coldcalled me on his arrival to Australia – he wanted to connect with people in Perth who had an existing network. We tried many ways to work together; from referral partners to joint ventures. Nothing worked. Business owners couldn't afford to work with two consultants, Dean being outsourced sales and myself in strategic marketing. It was then we realised that business owners didn't have the time or the cash flow to invest in advisory and training and networking and advertising – they needed to choose and they needed to choose wisely. We knew we could offer a strategic option and District32 was born.

District (meaning local) and 32 (the latitude running through Perth) was created to help business owners create more revenue, more profit, and more opportunities with access to strategic shortcuts so they can reach their goals faster with fewer mistakes.

Eight years on and we're still fighting for the small business owner. We know that business is hard, but we believe with everything we have, that everyone can succeed when they are in the right environment, with the right education and with the right people.

We invite every ambitious business owner to join the tribe. We are stronger together through The Power of Connection.

Lorraine Garvie Dean Keating

Optimise your business productivity and secure your system with efficient IT Support and tailored solutions.

At Neilson IT Solutions we are providing IT Support and managed IT Services for small to medium sized businesses with tailored IT solutions to fit their needs. Quick and efficient customer service is our priority.

Thank you for referring me to District32, Ben!

I help remove the stress and mystery around an underperforming website by offering agile, reliable managed hosting that is tailored to what you need. Rather than spending your time or your staff's time on the end of an international support call, or updating and maintaining your business's website, trade my time for yours.

Adrian Ioppolo 0401 962 595 adrian@perthitcare.com.au www.perthitcare.com.au

Ben Neilson 0439 273 659 ben@neilsonit.com.au www.neilsonit.com.au

Perth's Biggest Referral Festival Breakfast

Join us and meet District32 Members from all over Perth, who are passionate about growing their businesses.

Each District32 event offers members and guests the opportunity to pitch their business to other ambitious business leaders looking for collaboration and partnership opportunities.

At all our business growth events, you'll learn how to develop business relationships and leverage them for business growth.

Members and guests leave District32 business growth events with practical business strategies to help propel their business to the next level!

Join us for the last BIG event of the year to celebrate our wins for 2022 and our goals for 2023.

How To Sell Your Business Tax-Free

A "small business" owner can normally sell their business without paying any capital gains tax (CGT) as a result of certain exemptions and concessions in tax law, called the CGT Small Business Concessions ("CGT Concessions" for short).

Basic conditions

If you hold your business through a company or unit trust and your business exit involves selling shares or units in the trust, the company or trust must itself also satisfy the Net Asset Test or the Turnover Test.

Active asset test

To be eligible for the CGT Concessions you must satisfy various conditions. The first condition is that you must meet one of two alternative tests: Your family home and superannuation are not counted under the Net Asset Test. Assets which are held by any trust or company (referred to in this article as an "Entity") which you control, or which are held by your Associate, are included. (You "control" an Entity if you have at least a 40% share in it). A person is your "Associate" if they act in accordance with your directions in connection with a business which they operate – for example, if you have a business together with a spouse or domestic partner, and they are in effect a "silent partner".

You have net assets worth less than $6 million ("Net Asset Test"); or Your business has a turnover of less than $2 million ("Turnover Test").

Your business must also pass the Active Asset Test. This means that at least 80% of the gross assets being sold (or 80% of the assets of the company, where you are selling company shares) must have been an "Active Asset" for at least half the time you owned the asset you are selling. An asset is an "Active Asset" if it is used in a business or held ready for use in a business. Assets used mainly to produce rent or earn interest are, however, specifically excluded from being an Active Asset. Therefore, if you have a rental property business or lending business (even if it satisfies the ATO definition of business for other purposes) it is not an active asset.

The turnover of any business operated by any Entity which you control, or which is operated by your Associate, is also included in your turnover under the Turnover Test.

Optimising Your Website

If you own a website, you want people to find it – the best way is through search engine optimisation (SEO).

Optimising your site for search engines can improve your visibility in search results, leading to more visitors and, ultimately, more customers.

But SEO isn't just about improving your visibility in search results. It's also about improving the quality of your website so that visitors stay longer and are more likely to convert into customers.

Several different factors contribute to a website's SEO, and it can be a complex and time-consuming task to get it right. However, it's worth the effort as it can significantly impact your business.

Website content; the quality and quantity

The quality and quantity of the website's content plays a vital role in search engine optimisation because it is one of the main factors that search engines use to determine a website's relevancy and authority.

The more high-quality, relevant content a website has, the more likely it is to rank high in search engine results.

Set the standard of your content

Website content should be wellwritten and free of grammatical errors.

Website content should be relevant to the website's purpose and target audience.

Website content should be updated regularly to ensure that it is current and accurate.

Leveraging the quantity of content to rank in search engines

The more content you have, the more likely people will find your site through a search engine.

The more content you have, the more keywords you can target, improving your search engine rankings.

The more content you have, the more likely people will link to your site, improving your search engine rankings.

Aria Telco Management exists for one very simple reason - to ensure our clients are given the best deal to suit THEIR needs, not the big telco company's.

Since our founding, Aria Telco Management has been known for quality services, exceptional efficiency and the highest level of professionalism.

FordSure is an award winning Authorised Representative of Insurance Advisernet, one of Australasia's largest General Insurance Brokers.

Our knowledge of the local insurance industry is second to none and our experience in handling insurance for many thousands of customers enables us to provide advice you can always trust.

Rob Heldoorn 0413 340 888 www.ariatelcomanagement.com.au rheldoorn@ariatelcomanagement.com.au

Derek Ford 0414 540 767 www.insuranceadviser.net/fordsure dford@iaa.net.au

It y July, just got back from a holiday in Tassie and was about to hit 5 years in business, when I was forced to close the doors due to issues with the premises. I was devastated, to say the least… I spent the next 3 days vacating the premises and then the following 3 days as a blubbering mess. I was ready to up & move "Let's go to Tassie." I said to hubby, "stuff this place, I'm done, I want a change and I want to live somewhere different. I want a fresh start."

I had given up, was emotionally spent and my mind was totally blank. I couldn't think of what to do next or how to rise up. I struggled to get out of bed, I didn't want to go anywhere or see anyone, my brain just wasn't capable of thinking about anything. For those of you who know me, I'm a positive happy person, the glass is half full kind of thinker.

ys po from a shit situation, but not this time.

I felt crushed. It still brings tears to my eyes when I think about how lost I felt.

Hubby whisked me away to Albany to get away and clear my head and it was just what I needed, my brain started to function, to see ideas and hope. With every day away it became clearer and clearer that this wasn't the answer. I'm not a bloody quitter; get up, step up and decide.

How To Network Using LinkedIn Before Attending An Event

Networking doesn't have to start with meeting online or in-person at an event. Here are some tips to kick start a future relationship with potential clients, collaborators and referral partners well before the event!

Pre-event

Before the event build your personal brand awareness, connect and engage.

1. 2. 3. Next get more specific;

Research about the event, from the speakers, to the organisation, sponsors, partners and potential attendees.

Post about your intention to attend the event on LinkedIn (mention relevant people such as speakers, other attendees, organisers and sponsors). Make a list of people you want to meet at the event from the guest list.

Organisers

Follow their LinkedIn Company Page. Connect with context – referencing the upcoming event. Comment on the post about the event.

If they are using the Event feature on their Page, hit Attend.

On the LinkedIn event review who is attending via the Networking tab. View profiles – connect with conversations mentioning the event if relevant. Join the conversation via the Comments tab. Review engagement on the post and connect with conversation, referencing their comment on the post.

Speakers 1. 2.

Find and connect with relevant speakers on LinkedIn using a message to give context such as how you know of them and what you are looking forward to, and even reference something they published.

Engage with a piece of their content via their Activity section.

Create a LinkedIn networking strategy including the three key phases of events; pre-event, live-event, and postevent.

How do you network before an event?

Don't Create A Logo, Build A Unique Brand Experience

So you have a business and you have a logo for that business… but do you have a brand?

"Whadda you mean, ‘Do I have a brand?' I have a logo … and a website… therefore, I have a brand."

Fundamentally a logo does not make a brand. To create a brand you need more than just a logo…

While they (logos) can make people aware of your brand and help with discovery and recognition, they can't tell your customers who you are, or what you care about unless you build meaning into them.

JON HOLLAMBY

But why would you care about branding? A few really good reasons, especially if business success is what you are after.

A strong brand can help you generate awareness and with awareness comes an audience and when that audience gets to know you and what you stand for, they start buying from you, which equals greater market share, greater profits and greater success.

So, how do you go about building a successful brand? While it does require some work, it is not as hard as you might think.

First (and most importantly) you need to understand your audience, define who they are?

What problems do they have? And where can you reach them? The more you know about them will help you understand and connect with them on an emotional level.

Then, define who you are as a brand. What you stand for - Your Brand Promise - the unique and specific way you solve your customers' problems.