D32 Business Magazine Feb 2025

February 2025

Celebrating 10 Years of Driving Growth and Connection with a Brand Refresh & Member App Launch!

CONNECTION

GROWTH

BUSINESS

PROUDLY BROUGHT TO YOU BY:

TABLE OF

Contents 04

District32 Rebrand

06

Introducing the D32 Member App: Revolutionising Connections, Learning, and Growth

08

Celebrate Our 10th Anniversary with $1 D32 Membership: Exclusive One-Month Guest Pass!

10

New Members Who Trust D32

12

What Members Say About D32?

14

Using Referrals to Get More Customers

18

Every Touchpoint Matters

20

The Empathy Advantage: How Empathetic Leadership Drives Success

24

The Freedom Formula: A Roadmap to Financial Independence for Business Owners

26

How Sticky Is your Business Glue?

28

Simplify to Amplify: The Small Changes that Lead to Big Gains

30

Multiply Your Profits with the Power of Your Profit Engine

32

Inspiring Entrepreneurial Stories of Growth, Triumph, and Life Lessons

46

AI Unpacked: What is AI?

50

Building a Bright Future: A Business Built on Banter and Hard Work

52

Building a Business Fortress!

Lay Each Brick with Purpose and Precision!

54

What is the Secret to Success in Business?

55

The Essential Guide to Bleed and Crop Marks in Printing

56

Steering Towards Success with Essential Marketing Tips for 2025

57

I Left Australia to Help Australians. Weird Right?

54

Upcoming Business Growth Events

74

Causes We Support

District32 Rebrand Some really exciting stuff …

Have you noticed anything different about us? District32 is now D32 Business Network.

D32 Business Network has recently gone through a rebrand refresh and although it’s subtle, as all our colours and graphics are the same, behind the scenes there was plenty of work to be done.

After 10 years in business, we now have a name that tells everyone exactly what’s in the tin! And why did it come about? Because our recent growth into franchising and talking with brand experts highlighted that we wanted people to recognise, at a glance, ‘who we are and what we do.’

Of course, we didn’t just jump straight in and rashly change our brand. We got together a focus group and planned a strategy on what was best for the business overall. Costly, time consuming and inconvenient – Yes – but definitely the best option for the business moving forward with its growing list of franchisees and international growth.

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We kept the D32 for a number of reasons, but mainly to retain the brand identity and history of what we have created over the last 10 years. We also wanted an ‘easy to remember’ acronym that represents us.

INSIGHTS

It’s fairly common for businesses to rebrand. Some go all out and change their logo and colours to become almost unrecognisable from their previous branding, but the focus group showed us the way, though it was still hard for us to let go of the emotional attachment.

We also kept the tag line, ‘The Power of Connection’ as it has always been what we stand for – knowing that strong connections lead to more referrals, more collaborations, more opportunities, mentors and friendships.

Moving forward with our new rebrand, we are now ready to scale in a major way and are very excited for the future of D32 Business Network.

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INTRODUCING THE D32 MEMBER APP:

Revolutionising Connections, Learning, and Growth We’re sure most of you would agree that it’s not that easy to connect through our member directory on our website – but the launch of the D32 Member App is about to change … everything!

Developed by Horizon Digital, we are THRILLED for the release of the app.

So, what’s in Version 1?

Seamless connection with all D32 Members in the directory.

Create your personalised profile, showing your expertise, target audiences and quick links to contact details.

Access to ‘learning on the go’ – with tools and resources for business education.

Easy event booking to a variety of our complimentary and paid growth events.

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INSIGHTS The D32 Member App has been a long-time coming and highlights our dedication and commitment to improving the ways our Members can connect, learn and grow.

The D32 Member App will transform the way we interact with each other, bringing you state-of-the-art technology to enhance your D32 Business Network experience.

As D32 Business Network grows and scales, so will your access to members across Australia … and even the world. (lol … watch this space!)

Download the D32 Member App from your favourite App Store.

(Members Only)

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CELEBRATE OUR 10TH ANNIVERSARY

$1 D32 Membership: Exclusive One-Month Guest Pass!

We know how challenging it can be to demonstrate the difference your business makes … we’ve been there too!

SO - to celebrate our ten years in business, we have an amazing offer.

We are giving 100 business owners the chance to experience a whole month of D32 membership … for just $1.

This voucher entitles you or your friend 1 month membership for just $1!

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And here is the fantastic value that’s included in your first month: 6-Figure Business Pipeline – Exclusive online training.

3 Business Events – Speed Networking + Expert Webinar + Tier Event.

Member Directory Access – Connect with like-minded professionals.

Free Business Promotion – Featured on D32 socials & private FB group.

Business Education Hub – 50+ expert webinars & growth strategies.

An Inspiring Community – Network with ambitious business owners.

We’d love you and your friends to be part of the D32 business community. If you’re committed to growing your business and building genuine business relationships – email lorraine@d32businessnetwork.com.au with your contact details to get started

😊

Lorraine Garvie

Dean Keating

New Members

CN HOMES

LEAH SAVAGE

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NEW MEMBERS

OFFSET CARBON

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I joined D32 about 6 months ago, and to be honest I was a little sceptical about the value in joining. How was it going to be different to other groups?

You know when you are in business and you are feeling alone, misunderstood, overwhelmed and no one gets you! District32 fixes that.

My experience has been amazing, to say the least. The model is good, encouraging strong and trusted relationships between the members rather than a grab for business, which I appreciate. But its the level of care and support provided by Dean and Lorraine that makes this organisation outstanding.

This is more than just a business networking group, it's your team, your cheer squad, it's your family that understands why you spend your time building your legacy through your business.

They go out of their way to understand my needs and challenges, bend over backwards to help and are there whenever I have a question. My financial investment has been made back several times over, but the quality of connections I make are just as valuable. Dont hesitate to check it out.

Mark Pope

The compounding effects I have experience in my self development and professional development in 2 months is the fastest I have seen in my growth and development. Thank you to Lorraine and Dean for being the amazing people you are!

Jamie Lee Spencer

Read more reviews PAGE

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MEMBER TESTIMONIALS

Member Testimonials

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OUT AND ABOUT

Using Referrals to Get More Customers

Let’s get straight to the point; happy customers are your best salespeople! Yes, when you leverage the satisfaction of your current customers to create a thriving referral network, you will drive a continuous and sustainable cycle of growth for your business.

As business owners, we all understand that acquiring new customers can be challenging and costly. While traditional marketing methods are reasonably effective, customers who have used your products, and who know they are going to get good service from you, can create a buzz around your business.

So, let’s explore how you can tap into the power of referral marketing to grow your customer base.

Why Customer Referrals Work Think about the last time you were looking for a new mechanic to service your car, or even just for your next book to read. Chances are, you asked a friend or colleague, who you trust, if they could recommend something or someone.

Before we part with our hard-earned cash, we all want to know that someone has received good service before us.

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INSIGHTS

Customer referrals work because they rely on trust. When a customer refers your business to others, it’s a personal endorsement. The new customer comes with a pre-established sense of trust and expectation. Someone has recommended your products or services.

So, do you have any referral marketing strategies in place in your business? If not, it’s time to consider what you can do to increase your customer referrals.

Harnessing the Ripple Effect in Business Networking It’s amazing the way a single positive interaction can lead to a series of referrals and new business opportunities. When a customer refers your business to someone they know, it creates a ripple effect that can spread through their entire network. This is part of the reason why customer referrals are so powerful – they can extend your reach far beyond your immediate audience, to the entire network of each and every connection. And as part of a business growth community, the power of connection can extend your reach to endless opportunity.

When you build on a good first impression within your business networking groups, by building relationships with other businesses, you can cultivate a culture of mutual respect and referrals. They can recommend your services, and you can recommend theirs. Imagine the ripple effect if you build a strong relationship with 20 people, or 50 or 100. When business owners recommend services within a community, you also increase your credibility and expertise status.

To harness this ripple effect, focus on creating exceptional experiences for your customers. When your service or product leaves a lasting impression, it increases the likelihood that they’ll talk about you to others.

The Art of Asking for Referrals It’s true, asking for referrals can feel awkward, but it doesn’t have to be. The key is to be authentic and sincere. There’s nothing wrong with asking your customers or business colleagues to refer you on, when you are providing a great service that they (or someone they know) may need. Consider framing it as an invitation to share something valuable. Indeed, you are being helpful to your new customers by providing a high-quality product, with great service too.

When it comes to asking your customers to refer you to friends and family, ensure you express gratitude for their current loyalty as a customer. This shows you value them and want to keep their custom. Ask them if they know of anyone else who might benefit from your product and/or service. This builds rapport but also shows your willingness to help others. You can also offer incentives via a referral program, if their referral results in acquiring a new customer.

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Creating a Referral Ecosystem If you are part of a network of businesses that refer customers to each other, it can be a powerful way to increase your customer base. The referral ecosystem is often already established as part of the culture within a business community. Within a business networking community, business owners are there to support each other, so giving and receiving of referrals is all part of a 2-way street. In the early stages of building relationships, be prepared to give more than you receive.

When business networking, you can identify potential partners by looking for businesses that serve a similar target market, but don’t compete directly with you. Establish a connection by building relationships with business owners within your networking group or community. Remember, referrals may take a while to first take off, but the more work you do in building a connection, you’ll suddenly discover the referrals coming thick and fast.

You can, of course, develop a program that rewards other businesses for referring customers to you.

Networking Alchemy Networking is the (not-so) secret sauce for referrals. Attend industry and networking events, including tradeshow, conferences, online networking and webinars, to connect with potential referral partners. And remember to follow-up with anyone you met, either online, via email or social messaging, or perhaps with an old-fashioned telephone call!

Join business growth communities with members who are like-minded, who all want to succeed and grow their businesses.

Amplifying Referrals with Partnerships There’s no doubt that partnerships can significantly amplify the impact of your referral marketing. By collaborating with complementary businesses, you can tap into each other’s customer base and create mutually beneficial referral programs.

When you form strategic alliances, you partner with complementary businesses to cross-promote each other, or work on joint ventures or specific projects that will be of mutual benefit.

Affiliate marketing is another way to work with other businesses to promote your products or services.

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When you want to take your referral marketing strategies to the next level, consider how being part of a business growth community can build your network, grow your connections and ultimately, turn your business into a referral machine, while you are also supporting them.

For ten years, D32 Members have supported each other towards growth and success. It’s the Members who love to see each other succeed and consistently provide referrals to each other within the network that create such an amazing community.

If you'd like to know more about being flexible to change and developing a growth mindset for opportunity, discover how a business growth community can support you and your business, with resources and tools developed over the last decade through the power of connection.

We welcome you to attend any of our business growth events in Perth or the Gold Coast, or reach out to us and discover how to experience the D32 difference. Contact us by emailing lorraine@d32businessnetwork.com.au.

Lorraine Garvie

Dean Keating

INSIGHTS

Referrals are a valuable asset, so treat them with care and it’s easy to see how the power of referrals can grow your business and attract more customers.

Remember, referral marketing thrives on word-of-mouth. The conversations your customers and connections have with their friends, family, and colleagues about your business are incredibly valuable. Encourage these conversations by consistently delivering high-quality products or services and maintaining excellent customer service.

Every Touchpoint Matters Q. What is the greatest predictor of business success?

A. Customer Experience – how your customers perceive their interactions with your business.

It's a bold claim, yet one that is supported by decades of empirical evidence, gleaned from innumerable research studies by the world's leading academic institutions and management consultancies.

In their dealings with your organisation, customers experience an array of individual touchpoints, every one of which contains the potential to enhance or diminish their future relationship with your business.

A touchpoint, or ‘moment of truth’ as they are sometimes referred to, is ‘any time a customer comes into contact with any PART of your business and uses that touchpoint to judge the quality of your business as a WHOLE.’ As such, every single step, every single touchpoint, along the customer journey matters; a customer journey that is one hundred percent experiential. A journey that is a combination of everything your customer sees, hears, smells, tastes, touches, and how they emotionally connect and respond to your product and/or service offerings.

Visual (sight): So what does your business look like? How do you present your business to the world? What do your premises, people, products, website, brochures and vehicles look like? What font size and style have you chosen for letters, emails, signage, packaging and business cards? What colours do you use?

Auditory (sound): What words do they hear when you answer the telephone?

What are customers listening to whilst they are put on hold? How does your staff greet customers? What background music, if any, do you have playing?

How often do your customers hear from you? What’s the word on the street about your business – what are your customers saying about you and your business?

Olfactory (smell): What does your business smell like – clean and fresh; or stale and musty? What do your people, your premises and your products smell like? Do you have clearly understood staff hygiene policies in place? Do you have a chosen fragrance for your business? What’s the best smell for your business?

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Somatosensory (touch): What is the best temperature of your premises to maximise comfort for customers and productivity for staff? Are all the facilities, amenities and utensils that you provide your customers easy to use and operate? And are in excellent working condition? Are your doors easy to open? Do your customer pens work? Do you provide high quality hand towels and toilet paper for customers and staff?

Emotional/Visceral (feel): What does your business feel like? How do your customers emotionally ‘feel’ about doing business with you? Do they love doing business with you? What do you do to help make them feel special? Do they share their experience with others?

On any given day, there are literally hundreds, sometimes thousands, of customer touchpoints happening at your place of business. Every one of those ‘moments-of-truth’ has the capacity to either make or break the customer connection.

The key to business success is understanding that every single ‘touchpoint’ matters.

Professional Speaker, Business Coach, and Service Designer Graham Harvey CSP is the bestselling author of Seducing the Vigilante Customer: 101 winning strategies to attract and retain happy customers and healthy profits. He is recognised as one of Australasia’s foremost thought leaders on Service Design, Customer Experience and Relationship Marketing. In 2018, he received The Nevin Award, Professional Speakers Australia’s highest honour, and was inducted into the Professional Speakers Hall of Fame.

Graham Harvey BCom FAIM CSP Service Leadership 0403 262 988 graham@grahamharvey.com www.grahamharvey.com

INSIGHTS

Gustatory (taste): What does your business taste like? Do you provide good quality espresso coffee for your staff and customers, or are you still insulting them and their taste buds by serving up the cheap instant variety? Do you spend considerable time and thought getting the food right for all staff and customer events?

THE EMPATHY ADVANTAGE:

How Empathetic Leadership Drives Success

If I asked you now to write down your definition of empathy, what would you write? You might jot down something about putting yourself in someone else’s shoes or feeling what someone else feels (which may give you the icks), or even feeling sorry for someone, however, empathy is one of those concepts we think is simple until we tie ourselves up in knots trying to define it. We think we know what it is but we kind of don’t at the same time.

What is Healthy Empathy in Leadership?

Healthy, sustainable empathy is about understanding and connecting with others in a way that is both emotionally intelligent and self-aware. It involves listening deeply, respecting and seeking diverse perspectives, and responding in ways that make others feel heard, valued, visible and safe. Empathetic leaders take the time to listen, act with gratitude and make thoughtful decisions that balance the needs of the individual, the team, the mission and the organisation. This approach generates a culture of trust and well-being, ensuring that healthy empathy remains a powerful, sustainable tool for leadership.

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INSIGHTS

What It’s Not: Empathy isn’t about being overly soft, burning ourselves out or letting things slide. It doesn’t mean agreeing with everything or avoiding conflict. It’s not a weakness and it’s not something innate and untrainable.

It’s about recognising the perspectives and emotions of others and addressing them in a compassionate, considered way. Healthy empathy in leadership is a learned skill that replaces weakness, fear and indecision with strength, selfreflection and purpose.

Why You Should Care About Empathy In today’s competitive market, the Empathy Advantage is one that can make all the difference. Empathy is no longer just a “nice-to-have” quality for leaders - it’s an essential skill for building a successful, sustainable business. By understanding, prioritising and cultivating empathy in a healthy way, leaders can create environments where employees feel important, customers feel valued, and businesses thrive.

Boosts Employee Retention and Engagement Empathetic leadership helps build a culture of trust and reduces psychosocial hazards which, in turn, reduces turnover and increases productivity. Research shows employees who feel they matter are more likely to stay and give their best effort.

Strengthens Customer Loyalty Understanding customer needs, concerns and emotions allows us to respond in ways that make customers feel heard and appreciated.

Customers are more likely to return to businesses where they feel understood and valued.

Increases Profits By leading with empathy, companies build stronger internal and external relationships, which ultimately contributes to improved reputation and profitability. Prioritising healthy empathy leads to a more sustainable, thriving business.

How to Practice Empathy in Leadership Empathy might sound like an abstract concept, but it’s quite simple to practice once you know how.

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Here are a few ways to start incorporating empathy into your leadership style:

Listen Actively The first step is to really listen. Don’t just hear the words - pay attention to what’s behind them. What is the person really saying? Listen for the concern not the complaint. Focus on the emotions behind the words (emotional literacy). Focus on asking curious, clarifying questions.

Be Present and Available Being present means being mentally and emotionally regulated and engaged.

Challenge your internal assumptions and biases to be truly present. When people feel like you’re truly there for them, it strengthens the connection and builds trust.

Incorporate Empathy Training Empathy training helps leaders and teams build emotional literacy, practice active listening and manage unconscious bias. This not only enhances relationships but also creates a culture where healthy empathy becomes a sustainable part of your leadership and organisational language.

Get Started Today If you want to unlock the full potential of empathetic leadership and see tangible results in your business, empathy training is a crucial first step.

Contact Leanne Butterworth at leanne@empathyfirst.com.au to learn how empathy can transform your leadership style and boost your business success.

Watch my TEDx talk – www.empathyfirst.com.au/tedxqut - How Healthy Empathy Can Save Lives – Including yours.

Leanne Butterworth Empathy First 0423 143 615 leanne@empathyfirst.com.au www.empathyfirst.com.au

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A Roadmap to Financial Independence for Business Owners If you asked a room full of people what financial freedom means, you'd hear varying answers. That’s because we all have unique perspectives shaped by how we’ve been conditioned to think about earning money—typically through hard work and exchanging time for income.

For business owners, the traditional path to financial freedom often looks like this: generating leads, acquiring clients,increasing revenue, makingmore profit, growingpersonal income, and finally, investing enough to someday achieve freedom. While this method can work, the effort required often feels overwhelming, making financial freedom seem more like a dream than a realistic goal.

The Freedom Formula flips this approachby starting with the end in mind.

Financial Freedom Net Wealth Investment Returns

Personal Surplus Personal Income Business Profit Business Revenue Clients Leads

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INSIGHTS

THE FREEDOM FORMULA:

Ask yourself key questions: 1. What is my definition of financial freedom?

2. What would life look like if I were financially free?

3. What income or wealth would sustain that lifestyle?

Once you define these, you can reverse-engineer a plan down to the exact number of leads needed each week to achieve your goal. However, the greatest obstacle is complexity.

Business owners often juggle too many roles and projects, staying stuck in “technician mode.” This dilutes focus, overwhelms teams, and results in underwhelming outcomes.

The solution lies in mastering simplification and leverage—adopting the role of the entrepreneur and aligning business efforts with personal wealth creation. Here’s how the Freedom Formula helps you achieve that:

1. Focus on Fewer, Higher-Quality Projects Many business owners spread themselves too thin by tackling multiple initiatives at once, leading to scattered efforts and reduced impact. Instead, focus on one to three high-value projects each quarter. This concentrated approach allows you to achieve meaningful results, better engage your team, and avoid the frustration of incomplete ideas.

To prioritise effectively, evaluate potential projects by their impact on revenue, efficiency, and long-term value. By shifting from quantity to quality, every action contributes significantly to your growth. Clear priorities also reduce confusion and improve team alignment.

2. Leverage Systems and Teams to Buy Back Time Time is your most valuable resource. Yet, it’s often wasted on low-value tasks.

Leverage systems and empower your team to free yourself for strategic priorities. Start by documenting processes using tools like Loom and creating a business playbook. Delegate tasks that don’t require your direct involvement, enabling your team to take ownership.

Technology can further streamline operations. Implement customer relationship management (CRM) systems, automate workflow, and use AI tools to handle repetitive tasks. For instance, a well-designed CRM ensures consistent client follow-ups, while automation improves efficiency and reduces errors. These tools free up your time for high-level decision-making and innovation.

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The Freedom Formula begins with identifying your financial freedom number.

For example, if you want $200,000 annually from investments, you’ll need $4 million in net wealth (assuming a 5% return). Work backward to determine the personal surplus, business profit, and revenue required to achieve this.

From there, calculate the number of clients, leads, and transactions necessary to hit those targets.

Break your larger goal into smaller, actionable milestones, such as increasing profit margins or improving lead conversion rates each quarter. Regularly track progress to stay on course and make adjustments as needed.

The Freedom Formula provides a framework to align your business efforts with personal wealth creation. By focusing on fewer, high-impact projects, leveraging systems and your team, and reverse-engineering your goals, you can simplify operations, reduce overwhelm, and make financial freedom attainable.

Success isn’t about doing more—it’s about doing the right things better. By adopting the role of the entrepreneur and implementing the Freedom Formula, you’ll not only build a successful business but also transform that dream of financial freedom into reality.

To see how you’re tracking right now for Financial Freedom, you may complete our Financial Performance scorecard and benchmark your ability to maximise your finances and create more abundance.

Visit www.wealthhealthcheck.com.au

Harvey Lynch Aureus Financial 0429 361 045 harvey.lynch@aureusfinancial.com.au www.aureusfinancial.com.au

INSIGHTS

3. Reverse-Engineer Your Financial Freedom

How Sticky Is your Business Glue?

“Accountability is the glue that ties commitment to the result.” – Bob Proctor Why is it that a business can have a great leader, clever strategy, dynamic sales team and good systems for production and service delivery but still struggle to grow? The answer is one simple word – “Accountability”.

I struggled with accountability for a long time in business. I knew I needed to have difficult conversations at times, but I would often avoid them. It was confrontational and I enjoyed being liked by my team.

The trouble with that approach is that while you end up being liked, over time, you can lose the respect of your team because they know you aren’t doing what needs to be done. High performers leave out of frustration, and underperformers stay because they can.

I know that a lot of people get confused about the terms ‘accountability’ and ‘responsibility’.

Responsibility means the actions and the outcomes you must provide within your business. If it’s your business, you are responsible for everything that happens, even two or more management levels down. Ultimately, everything is up to you.

Leadership is the delegation of some of your responsibilities to other people.

This is essential for business growth, but ultimately, you are still responsible.

If they underperform or underdeliver, the result rests on your shoulders, so it’s critical you delegate with clarity.

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Execution of the best business plan will fail; if your team are not clear about their expectations, and you fail to have regular conversations about their performance. (I’m talking weekly, not waiting for a 6-month performance review.)

Accountability is the assurance that someone is evaluated on their performance against their responsibilities. Responsibility defines what you need to do, Accountability is the process that confirms that it has been done.

A recent Forbes study shows that 93% of business fail to set clear expectations for their team. And without clear expectations, how can your team really perform?

When a football game starts, the coin is tossed and the captain points in a direction so that their team knows which way to go. The goals are the target and everyone has their role. Game stats tell us how the individual players and the team perform but does your business team play with that level of clarity.

They need to and it’s not as hard as you might think.

Clarify everyone’s responsibilities, starting with your own. Define the top 4 or 5 that add the greatest value to the business. These are your KRAs - Key Results Areas.

Each KRA needs a combination of leading and lagging performance indicators (KPIs or OKRs) so that your team knows, and you know, how everyone is performing.

Which actions and outcomes should you delegate? Define what “good” looks like. Support your team in reaching their goals and they will become more motivated and have the role clarity they need to be successful - and then your business can fly.

It’s important to focus on weekly activity targets and leading indicators that forecast your end of month results. These can be linked to quality, cost, time, safety, morale and motivation. How does each person in your team add value to the business? The focus needs to be upon how they produce the most value and let them focus upon that.

Measure that activity and the impact will be huge.

Mark Pope 0416 111 454 mark@pragmatico.com.au www.pragmatico.com.au

INSIGHTS

Leaders can fail when they assume that the people they employ (delegate to) within their business understand what is needed. We cannot assume; they need actions, tasks, leading KPIs and outcome measures to provide the necessary clarity that creates success.

SIMPLIFY TO AMPLIFY:

The Small Changes that Lead to Big Gains They say “Life is a Highway”. It’s the prelude to many little aphorisms that typically allude to keeping moving or you’ll get knocked over, staying in your lane, living life in the fast lane, and so on. It’s an apt metaphor. It gets interesting when you ask yourself, are you on this highway with one foot on the accelerator and one hand holding the handbrake? It often feels like it.

One step forward, two steps back is another adage worth bringing in when we don’t feel there’s true forward motion in life.

I’ve been there. I’ve had some pretty big mountains land in my lap all at once, and getting through them taught me one thing: it’s not the big grand gestures that move us forward.

Too often, when we’re stuck, we’re tempted to look for dramatic solutions - the kind that promises to fix everything in one fell swoop, but transformation starts with noticing the small things and making them better. It’s the small things that keep the proverbial handbrake engaged.

Facing my biggest hardships and overcoming them taught me that simple, sustainable changes I could commit to forever are the key to big breakthroughs. It’s the simple things we undervalue: eating a little healthier, breathing a little deeper, sleeping a little more, moving mindfully and staying hydrated. These may sound like basics, but that’s the point; they’re foundational. And when you nail the foundations, everything else starts to shift.

Simplify to amplify means fixing your foundations so you have something to springboard from.

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Consistency matters. Every change you make needs to be a change you can commit to maintaining forever. Small, consistent changes have a cumulative effect.

They’re the ‘compound interest’ of pursuing your goals. Start small, so small you barely notice the change. One extra glass of water per day. One conscious choice is to take the stairs daily instead of the lift. When that no longer feels new, add one more new change.

Letting go of that handbrake and gaining momentum in your own life also requires you to shed what is no longer serving you: situations, habits, and mindsets. Shedding dead weight makes space for new growth, much like pruning.

The shift from stuck to unstoppable isn’t as complicated as it seems. It doesn’t require a complete overhaul or a total pleasure purge (you can keep your comforts). It starts with a commitment to small, deliberate changes. Simplify the way you approach your goals. Amplify the impact of your efforts. And most importantly, take the damn handbrake off.

Loz Antonenko Loz Life 0481 606 618 hello@lozlife.com www.lozlife.com

INSIGHTS

The observation I’ve made that has had the most profound impact on me was that productivity has nothing to do with how much you do in a day but what you do in a day. Strip away that noise, the stuff that doesn’t have a direct impact on your goals, and suddenly, you will have laser-fine focus. When you simplify your priorities and focus on high-impact activities, you amplify your results.

Multiply Your Profits with the Power of Your Profit Engine Every business has the potential for extraordinary growth, but few unlock the full power of their Profit Engine. Businesses that understand and optimise their Profit Engine multiply their profits rather than merely adding to them.

At the core of your Profit Engine are six key drivers: Lead Generation – Attracting potential customers to your business.

Conversion Rate – Turning those leads into paying customers.

Average Sale Value – Maximising the revenue from each transaction.

Purchase Frequency – Encouraging repeat business.

Gross Margin – Boosting the profitability of your offerings.

Expense – Keeping costs under control.

Many business owners focus on results - more revenue, customers or profit but the real key lies in improving the drivers behind these outcomes. For example: Want higher profits? Cut expenses or improve gross margins.

Want more revenue? Increase average sale value and purchase frequency.

Want more customers? Improve your conversion rate or generate more leads.

The real power of the Profit Engine lies in its multiplier effect. Small, targeted improvements can deliver massive results. Like those in the table - a business with $165,000 in monthly revenue can grow to $241,000. Net profit can skyrocket from $9,000 to an incredible $78,440, a 772% increase!

To start, follow these 5 steps: 1. Know Your Numbers 2. Choose Key Drivers 3. Set Targets 4. Select Strategies 5. Create an Action Plan And as a rule of thumb, quick wins will come from cutting expenses or boosting margins, as these directly impact your profits.

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INSIGHTS

Next, optimise sales by improving conversion rates and average sale value.

Finally, re-engage existing customers to increase frequency before focusing on new lead generation.

If you would like a free Profit Engine calculator, reach out today and start multiplying your profits!

Baseline

Target

% Change

# Leads X

400 X

440 X

10%

Conversion Rate =

33% =

36% =

10%

Customers X

132 X

158 X

21%

Average Sale Value X

$1250 X

$1375 X

10%

Purchase Frequency =

1.0 =

1.1 =

10%

Revenue X

$165,000 X

$241,577 X

46%

Gross Margin =

60% =

66% =

10%

Gross Profit -

$99,000 -

$159,440 -

Expenses =

$90,000 =

$81,000 =

-10%

Profit

$9,000

$78,440

772%

Rueben Taylor (08) 9429 8894 rueben@businesssuccesseducators.com.au www.businesssuccesseducators.com.au

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Inspiring Entrepreneurial Stories of Growth, Triumph, and Life Lessons Have you read our very first D32 Business Network book release yet? The Power of Connection: Inspiring Business Stories of Growth & Triumph.

You’ve probably seen it in our socials …. Yes, we’ve been banging on about it since it’s release in October 2024 – but that’s because we’re so very proud of it!

We brought together a group of everyday entrepreneurs, who have each taken a leap of faith and took a chance in chasing their dreams to run their own businesses. We asked them to share the story of their ongoing journey towards growth and success, and because life and business are so intertwined, our authors have shared some very vulnerable and honest stories that will surprise and enlighten you.

This collection of stories is from people from all walks of life and leaders in a wide variety of industries, who share the big lessons they have learnt in business ... but also in life.

The stories and the experiences the authors share, will help you to leverage the knowledge, experience and expertise of entrepreneurs who took a leap and persevered through the challenges and triumphs that face all business owners.

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INSIGHTS

We hope these stories demonstrate the perseverance and hard work it takes to become a successful business owner, and that the lessons shared, inspire you to take the step you’ve been longing to take, in business and beyond.

Click here to read a wonderful summary by Kerri Rainsfield.

Owning and operating a business has its challenges; co-owners of District32 attest to this…

In the D32 Anthology, Co-Founder of District32, Dean Keating, wrote…

“Without enthusiasm, the best product or service will never succeed in the marketplace. You must focus on the gift you’re giving to your potential clients, and the impact this will have on them, or how it will make their lives easier.”

“I have closed over $2 billion in sales over 32 years, and the two key strategies have been networking and one-to-one-meetings. The phrase, ‘It’s not what you know; it’s who you know’, has consistently indicated that your network is where your future riches lie.”

In the D32 Anthology, Co-Founder of District32, Lorraine Garvie wrote…

“I was operating from a lack mentality and scarcity thinking, which resulted in a narrow focus, preventing me from seeing opportunities or accessing creativity.

After six years of tight cash flow, I’d had enough. Once I realised I would be okay if the business failed, I released the tight grip I had on my financial worries, I just knew I’d be okay either way.

This was a massive shift for me and the business. Ideas and creativity flowed when I let go of the fear, the control, the grip. Where did this knowing come from? The universe gifted it to me. I witnessed an unfolding of circumstances that would propel us into a new level of thinking, growth and opportunities.

I also witnessed that belief and faith are contagious. When we believe in ourselves, we not only light our own path, but also become a beacon to others.”

And a beacon they are. Both Lorraine and Dean understand what it takes to run a business, as they have walked the same path as you. D32 Business Network is entirely here to support you in your business journey.

You can purchase your copy directly through our authors or: For digital copy - go to Amazon.

For hard copy - get it from our publisher, KMD Books.

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Could This Be the Antidote to Stress in Business?

As Caroline so eloquently states in the opening line of the first chapter – ‘Running a business is not for the fainthearted!’ Indeed, it often requires ‘mental gymnastics’ but, in her chapter, she shares her amazing ‘antidote to stress’ that has helped her through some of the toughest times in over two decades of her entrepreneurial journey within the wellness industry.With a focus on health, personal development and reframing your thoughts, Caroline’s advice for building a successful business is a must-read!

Caroline Shaw

Lessons in Longevity from a Travel Agency That Survived COVID As a TEDx speaker, award-winning author and successful entrepreneur, Cat acknowledges that a lot of what she’s achieved can be attributed to watching her mum run a successful Travel Agency for twenty-plus years. When writing her chapter, Cat wanted to acknowledge her mum’s legacy, as well as the ups and downs of a business that has stood the test of time. She attributes her mum’s longevity in business to old-fashioned customer service and her strict business principles of putting the customer first.

Cat White PAGE

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If You Read Nothing Else In This Book – Read This Do you know the ‘one’ skill that every person in business needs? It’s the ability to speak confidently and persuasively regardless of what your service, product or business is, and David shares his expertise and experience in this relatable and engaging chapter. His goal, each and every day, is to make someone smile or laugh, and you’ll definitely experience that in this highly entertaining and inspirational chapter about the power of public speaking.

David Price

Now And Then With over 32 years and over $2 billion in sales throughout his career, it’s fair to say Dean has a lot of advice to share about the sales arena. And let’s face it, without sales, you don’t have a business! Reflecting back to his first sales positions, selling door-to-door, he learnt his skills from the ground up, with resilience and perseverance being some of his biggest lessons.

He notes in his chapter, that while technology may have changed and advanced over the years, the way you communicate and treat people is the same today as it was ‘a hundred’ years ago.

Dean Keating PAGE

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Life After (Escaping) Death A life-changing experience while travelling in Greece in her twenties, inspired Deb to look at life through fresh eyes, and although she did go down a standard 9-5 corporate route for several years, it was the inflexibility of working in a ‘regular’ job that motivated her to start out ‘full-time’ on her entrepreneurial journey.She attributes her success to getting out of her comfort zone and to ‘never stop learning’, both personally and professionally.

Deb White

13 Is My Lucky Number Deena worked in the corporate world of marketing before ‘falling’ into her start-up business, which grew so quickly, that within the first six months she was working fifteen hours per day! In her chapter, she has put together ‘13’ points of advice that she had to learn fast when she first started her business. Some of these include to SHOW UP, DREAM BIGGER, BE GRATEFUL and to NEVER GIVE UP! Check out her invaluable advice in this motivational chapter.

Deena Syed PAGE

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The Purpose Of Your Dreams Is The Foundation Of Your Success Imagine leaving everything you’ve ever known behind, to move to a new country, at thirty-five years old with a wife and three young children. Imagine then that all you have is a few suitcases and $6,000. That’s the beginning of Dev’s story, but it’s certainly not the end. Dev has created a whole new life in Perth and a hugely successful financial services business. His greatest insight is that the number one reason businesses fail is because of obscurity. ‘It’s not what you know, or who you know …. But who knows you!”

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Dev Visagie

What If?A Question You Could Ask Yourself Gayle started her business when she had a vision of herself at ninety years old, sitting in a rocking chair and reflecting on her life. She didn’t want to look back and say, ‘I wish I had tried ….’She didn’t want to live with regret. It took a leap of faith to start her bookkeeping business, and she wanted to support small and family-run businesses who she saw struggling. There have been several key lessons and insights that have shaped her journey of over a decade in business, and in her chapter, she shares them freely.

Gayle Goldberg PAGE

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From The Jaws Of Defeat James has certainly had some big highs and lows throughout his life, and he credits his wonderful relationship with his supportive and loving wife for getting him through the hard times. In more recent years, he has come to realise that the challenges and setbacks on life’s unpredictable path are not actually unwelcome hurdles, but essential components for personal growth. In this vulnerable chapter, he admits that he is often surprised at the strength and determination he has exhibited in times of adversity. He certainly has some ‘wisdumb’ to share, so check out this great chapter.

James Bryden

What Happens To You Doesn’t Define You When you run a business with your husband, while also raising a family together, life and business is more intertwined than ever.

Despite many red flags along the way, it was years before Karen started to question what was ‘really’ happening within her business. Her (now-ex) husband was racking up debts on the business that she never knew about! Karen’s resilience and tenacity shone through when she had to face, not only a divorce, but selling a home and starting from scratch with two teenage boys. In this chapter, Karen shows how it’s possible to create a thriving life after adversity, and is absolutely an example of ‘what happens to you doesn’t define you’!

Karen Whitely PAGE

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Get Out Of Your Own Way – The Power Of Surrender In her chapter, Lorraine vulnerably shares how a ‘lack mentality’ and always chasing after new ideas and shiny objects, kept her stuck in a cycle of struggle and years of living in debt. It took a conscious and determined decision to say ‘enough is enough’ and completely ‘let go’, for things to change.

She shares that ‘letting go is not a surrender of power but an act of faith and trust.’ She now takes the path of least resistance and believes there is always a ‘gift’ in every challenge.

Lorraine Garvie

Be Prepared To Pivot In August 2019, Mavis and her husband, Rob, bought into a water filter business that had (to that point) relied heavily on trade shows, fairs and big camping events for their sales. Of course, it was just a few months later that public events were basically cancelled for a couple of years – they had to really shake things up to keep their business alive. Mavis is a great believer that the ability to pivot in business (and in life), is crucial to success. In her chapter, she shares some amazing insights on how they were able to survive despite all the odds.

Mavis Curruthers PAGE

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Mellida The Magnificent – Or Not For anyone suffering with imposter syndrome or struggling with their inner voice, Mellida’s chapter is an entertaining look at how we all have different personas we present to the world.

We can be playful and chatty or self-critical and introspective, depending on the time, the place and our mood. We can be influenced by many factors, but we authentically present who we are in that moment. Her chapter is an insightful look at why it’s so important to give ourselves a ‘break’ and for you to remember that ‘you are in charge of you’!

Mellida Frost

Reflections Of A Financial Planner When Norma works with her clients, it’s obvious they are so much more than a business transaction. Her chapter shares a legacy of why she ‘does what she does’ …. Financial planning is a way to help so many people have a better life. The life stories of ‘real people’ that have stood out over the years, are told with compassion and Norma shares how every client she has worked with has helped her to define her place in the world. She is passionate about financial freedom for all.

Norma Falconer PAGE

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Mentoring Matters Peter’s journey is a powerful and moving story of life, from his early years, managing tyre stores, to building his own landscaping and gardening business, and then branching out into the ‘new’ world of web development in 2006, after locking himself away for a year to learn all he needed to know. As his title suggests, the main influence in his chapter, is the impact of mentors and role models on all aspects of life

Peter Butler Building A Successful Business From The Ground Up Peter candidly shares that for the first ten years in business, although he was aiming to be successful, he really wasn’t confident of success. It felt like a lofty dream. But the lessons learned along the way have grown his confidence and now he is in a position to share with others what he’s learned along the journey of building a business from the ground up.

Education and personal improvement is essential to growth, he says, and time will allow you to trust your instincts. When he started his business, he made a lot of mistakes by jumping in – he didn’t know what he didn’t know. Like many of the authors in the book, he recommends finding a mentor to learn from.

Peter Trenaman PAGE

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Seven Lessons Learned From My First 2000 Days In Business After 20 years in the telecommunications industry, Rob took the leap of faith needed, and opened his own telco business in 2018. His chapter is a vital resource for entrepreneurs wanting to start a business, and like many of the authors in this book, he learnt the hard way, working an average of sixteen hours a day for the first three years. Like others, he would also recommend getting a mentor and structuring the business ‘the right way’ from the start. He also advocates ‘finding a tribe’ as the support received during the hard times is what keeps you motivated.

Rob Heldoorn

Transforming Past Insights Into Future Triumphs In her chapter, Rosemary shares how the difficult lessons she learnt from her first business have made a huge difference to her current venture, and how just because a business can look good from the outside, it doesn’t always mean it’s good on the inside. Her first business taught her painful lessons in resilience, cash flow management, and adaptability.

Although at the time, it felt like failure, it was a great stepping stone to personal and professional growth.

Rosemary Hocknell PAGE

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Desire, Action and …. Patience In his chapter, Stephen reflects on his journey of selfdiscovery and pushing beyond expectations. From a young age, he learnt the value of critical thinking and was constantly seeking his own path. By embracing personal growth and pushing through his comfort zone, he has embraced entrepreneurship to experience a life of freedom and purpose. As his title suggests, it takes a strong desire, followed by action and patience to achieve your dreams.

Stephen Moore

My Sea Change When Sue decided to move to a remote country town for ‘a better life’, she had no idea of the catastrophic and traumatic events that would unfold over the following two years. Her business was the one constant that kept her grounded, though it was tough to keep it going with all the events happening around her.It was a very tough couple of years for Sue, but maybe just what she needed to reset and re-align her life. You’ll have to read this compelling chapter to discover more!

Sue Findlay PAGE

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Universal Intervention Can you imagine the feeling on the morning Tracey discovered her website had (literally) disappeared? Yes – it can happen! This was in part due to her being on a road trip and not checking her junk mail – but it really was a shock.

After over 10 years in business, this and other events ultimately led to her closing the company. But, of course, everything happens for a reason, and Tracey was able to see that universal intervention as a gift. She realised that setbacks often guide us toward better paths, proving that adaptation, resilience and recognising when to pivot are key to success.

Tracey Regan

A Commonplace Of Wisdom And Wit Uvana knows that entrepreneurship is a rollercoaster filled with surprises, requiring vision, action and resilience. Having built and sold a 7-figure business, she shares how wisdom and humour are required to navigate the journey. Uvana is a great believer in balancing work and home life, and she prioritises self-care to ensure her long-term success. It’s not just about business – it’s about creating a fulfilling life with purpose and passion.

Uvana Sewpersadh PAGE

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Grab your digital copy.

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AI Unpacked: What is AI?

Artificial Intelligence (AI) might sound like a concept straight out of a sci-fi movie, but it’s something most of us encounter daily – whether we realise it or not. From recommending your next binge-worthy Netflix series to voice assistants like Siri or Alexa, AI is seamlessly woven into our lives.

But what exactly is AI, and how does it work? Let’s break it down.

What is Artificial Intelligence?

Artificial Intelligence is about teaching machines to perform tasks that typically require human intelligence. These tasks include problem-solving, recognising patterns, learning from experience, and making decisions.

Essentially, AI enables computers to mimic human thinking but often on a larger and faster scale.

Everyday examples of AI AI is closer to home than you think, and it’s not just what felt like the ‘overnight success’ of ChatGPT. Here are some everyday examples you’ve probably interacted with over the past few years.

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Voice assistants: Siri, Alexa, and Google Assistant use AI to understand your voice commands, answer questions, and even control smart home devices.

Recommendations: Platforms like Netflix and Spotify use AI to suggest movies or playlists based on what you’ve watched or listened to before.

Navigation apps: Google Maps and Waze use AI to analyse traffic patterns and give you the fastest route.

Spam filters: Your email provider uses AI to automatically sort unwanted emails into the spam folder.

How does AI work?

AI systems learn through data. They analyse vast amounts of information, identify patterns, and use algorithms to make decisions or predictions.

Two common ways AI “learns” include: 1. Machine Learning: Machines are trained on data to improve over time.

For example, a spam filter becomes better at spotting unwanted emails by learning from emails users mark as spam.

2. Deep Learning: A subset of machine learning, deep learning involves neural networks (a bit like a simplified version of the human brain) that can process even more complex patterns, like recognising faces or understanding speech.

Why should you care about AI? AI isn’t just about convenience; it’s a powerful tool driving innovation across industries. For businesses, AI can enhance operations, improve customer service, and even predict market trends. For individuals, it means smarter technology that makes life easier and more efficient.

Check out this video to see how AI is shaking things up at a national HVAC company.

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AI Agents Explained From chatbots to recommendation systems, AI Agents are everywhere. They’re helping businesses automate tasks, make better decisions, and deliver personalised experiences – with little to no human input.

Think of them as digital co-workers who don’t clock out, sleep, or need a coffee break.

But what exactly are AI agents, how do they work, and why is everyone talking about them? Let’s dive in.

What are AI Agents?

AI agents are programs designed to autonomously complete tasks, make decisions, and learn from their actions – all while interacting with their environment.

Unlike traditional software that needs manual input and predefined instructions, AI agents operate independently, continuously adapting to new information and situations.

Real-life examples of AI Agents You’ve probably encountered AI agents without realising it.

Here’s where they’re making an impact: Customer service chatbots that handle routine inquiries and resolve issues faster than humans.

Virtual personal assistants like Google Duplex that make calls and schedule appointments for you.

Trading bots in finance, which monitor market conditions and execute trades in milliseconds.

And this is just the beginning – AI agents are branching out into everything from project management to personalised health monitoring.

How do AI Agents work?

AI agents follow a loop of perceiving their environment, making decisions based on their programming or learned experiences, and acting accordingly.

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Machine Learning and Deep Learning help AI agents improve their decision-making over time.

Natural Language Processing (NLP) allows them to understand and respond in human-like ways.

Reinforcement Learning is a reward-based system that trains agents to optimise outcomes through trial and error.

With this combination, AI agents become more than just tools. They are proactive participants in business operations.

Picture an AI-powered travel agent: It checks flight prices, books tickets, arranges accommodation, and even recommends restaurants – all without a human lifting a finger.

Types of AI Agents and their roles AI agents come in different types, each with a unique role in how they interact with their environment.

Reactive and proactive Agents Some specialise in reacting to real-time data, making them perfect for immediate decision-making, like emergency alerts. Others are self-governing.

They look ahead, analysing patterns to predict future trends and help businesses stay one step ahead.

Autonomous and collaborative Agents You’ll also find autonomous agents that operate independently, streamlining tasks without needing human oversight. Then there are collaborative agents, which thrive on teamwork – whether working with humans or other agents to enhance decision-making and innovation.

By understanding these differences, businesses can use AI agents strategically to align with their goals and drive smarter, faster outcomes.

Jason Seel jason@horizondigital.au

SPONSOR FEATURE

They use a combination of technologies:

Building a Bright Future: A Business Built on Banter and Hard Work From the get-go, when I launched Level Electrical and Solar, I had one clear priority - take care of the team and the rest will fall into place. After all, happy staff means happy customers, and let’s be honest, they’re the ones who keep the lights on - literally and figuratively. I wasn’t about to follow the usual path of just grinding out jobs. I wanted to flip the script on what a contracting business could look like and prove that a solid culture beats cookie-cutter management every time.

In the world of electrical and solar contracting, things can get pretty intense — tight deadlines, long hours and the occasional “What do you mean the parts didn’t arrive?” moment. But I knew if I focused on creating a place where people actually wanted to work, we’d not only get through the chaos but thrive. I’m proud to say that’s exactly what we’ve done.

Our team is like family - but the fun kind, not the awkward Christmas lunch kind. Everyone’s voice matters, whether it’s an apprentice pitching an idea or a seasoned sparkie cracking a joke to lighten the mood. This collaborative and down-to-earth vibe has not only made work enjoyable but also helped us push boundaries and bring fresh ideas to the table.

We also take work-life balance seriously here (well, as seriously as you can take something with “balance” in the title). Contracting is notorious for grueling schedules, but I made sure to create a culture where taking a breather isn’t just okay - it’s encouraged. And honestly, it shows. When people are rested, they bring their A-game, and our clients can tell.

Now, I can’t take all the credit. My wife, Rhiannon, has been my rock — patiently listening to my late-night rants and making sure I didn’t live on takeaway during those 90-hour weeks. My parents, Linda and Graham, have been just as crucial, always backing me and offering wisdom (and the occasional reality check). Without their support, this journey wouldn’t have been possible.

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At the end of the day, this business is more than just solar systems and switchboards. It’s about creating something meaningful - a workplace where people feel valued, clients feel cared for and, if we’re lucky, a few laughs are had along the way. My advice to others? Look after your team. Build the kind of place where people actually want to be, and you’ll be amazed at what you can achieve.

When I walk into our office or swing by a job site, I’m reminded that we’re not just ticking boxes or hitting targets, we’re building something we can all be proud of - and we’re having a good time doing it.

The whole Team @ Christmas Party 2024

Dave's Family @ Christmas Party 2024

Dave Sothern 0403 572 544 arundel@levelelectrical.com.au www.levelelectrical.com.au

SPONSOR FEATURE

One of my biggest lessons has been the importance of leading by example. If I want my team to show up with positivity and drive, I need to do the same — although I like to think my dodgy jokes and coffee runs add a little extra to the mix. Listening to my crew and acting on their feedback has also been key; no one knows what works better than the people in the trenches.

BUILDING A BUSINESS FORTRESS!

Lay Each Brick with Purpose and Precision!

When people reach out to me about building or revamping a website, one of the first questions they often ask is, "How much will it cost?"

It's a fair question, but it's a bit like asking, "How much is a house?” I love this as a metaphor as people understand this straight away.

And obviously the answer is, it depends. Do you want a 3 bed 2 bath, or 5 bed 3 bath, single story, etc…

While cost is important, the real starting point is understanding what you want to achieve with your website. It's like planning a house; you wouldn't begin laying bricks without a detailed blueprint.

Similarly, we need to talk about your goals, your audience and how your ideal customers interact with your brand.

In my early days, I focused solely on premium websites, but I soon realised we were missing out on helping a lot of people. I'd see clients go for more affordable options elsewhere, only to come back later because their site didn’t deliver results. It was a waste of their time and money, plus massive opportunity cost with failed outcomes. It made me rethink our approach.

That's when we developed a more flexible model, our ‘modulised’ system.

Now, we offer both startup and premium website packages, along with additional modules to enhance your online presence. Think of it like adding features to a house; maybe some SEO here, a splash of social media there, a qualification lift here - each element is crucial in building a strong digital identity.

We decided to keep the core toolset the same for both startup and premium sites. So, when clients are ready to upgrade, it’s a smooth transition without wasting resources. This approach allows business owners’ websites to grow as their business grows and evolves.

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One thing I’ve noticed, is that many business owners focus too much on making a website look pretty. Don’t get me wrong, aesthetics are important, but they shouldn’t overshadow functionality. If a website doesn’t consider the customer’s journey or include ways to generate and qualify leads, it’s like having a beautiful house with no doors; no way for people to come inside and engage with you.

Budget is a big consideration. How much should you spend?

It’s really a matter of looking at what each client is worth to you. Calculate your average client spend and figure out how many clients you need to justify your investment. Remember, your website is a 24/7 salesperson, constantly working to attract and qualify clients.

At the end of the day, focus on what your clients need, not just what you like.

Too often, personal taste gets in the way of creating a high-performing lead generation machine.

So, take a cue from the building industry; start with a solid foundation to ‘build’ your digital ‘house’, make sure the ‘toolstack’ can handle additions down the track, automations, ecommerce, bookings, systems - and your digital presence will grow beautifully.

If you have an existing website and you don’t get any new business, stop guessing about what’s wrong with your website and let one of our experts analyse your site for you - for FREE.

OR, if you’d like to jump straight into a one to one session, let’s do that -

Peter Butler 0413 733 272 peter@smarterwebsites.com.au www.smarterwebsites.com.au

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What is the Secret to Success in Business?

We’ve all heard countless theories about what leads to success in business.

Many of them hold some truth, however, success is not about one extraordinary thing that sets you apart; it’s about consistently doing many small things well.

As Ford & Doonan celebrates 40 years in business, I have had the privilege of a career that’s constantly challenged my skills and knowledge. This journey has taught me that continuous learning is essential to staying capable of leading a thriving company.

Through the years, I’ve observed many businesses succeed and others falter.

The key difference often boils down to one factor; the founder or current owner. While the success of a business relies heavily on its people, the owner’s mindset and actions make the most significant impact.

What sets successful owners apart is their willingness to take action. They do not get stuck in the cycle of overthinking or endless planning. Instead, they take decisive steps forward. Winners do notDirector just Raymond talk about what they are Smith (left) and Andrew Ford (right) receiving their 4th HIA award. going to do - they get it done. It is that simple.

So, in your business, ask yourself - Are you the doer, or are you the “going to do it” type? If you are the doer, you are likely on the path to success. But if you find yourself delaying action, seeking more input, or putting things off, you may be limiting your potential.

Ultimately, we all choose our own paths.

Ensure that your effort matches your goals.

Here’s to a successful 2025!

Andy Ford (08) 9331 8800 info@fordanddoonan.com.au www.fordanddoonan.com.au

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Bleed and Crop Marks in Printing Why Bleed and Marks Matter

Crop

Bleed and crop marks are essential for ensuring professional, polished print results. They help prevent uneven edges and ensure accurate trimming, keeping your design intact.

What Are They?

Bleed: Extra space (5mm) around your design to ensure edge-to-edge printing.

Crop Marks: Small lines that show where to trim, ensuring precise cuts.

Why They’re Important: Prevents unwanted white edges.

Ensures clean, even trimming.

Results in a polished print.

Setting Them Up: Bleed: Add a 5mm bleed in tools like Illustrator or InDesign, extending backgrounds into this space.

Crop Marks: Export as PDFs with crop marks enabled.

Avoid Mistakes: Extend graphics into the bleed area, confirm bleed size, and keep text 5mm from the trim line.

Example: Business Card Trim Size: 90mm x 55mm Bleed Size: 100mm x 65mm Proper setup avoids errors and ensures professional prints.

Need help? Contact Minuteman Press!

Sandy Cream 08 9403 3306 sales@minutemangroup.com.au

SPONSOR FEATURE

THE ESSENTIAL GUIDE TO

STEERING TOWARDS SUCCESS WITH

Essential Marketing Tips for 2025 A new year brings fresh opportunities, but old habits can hold us back. Many start with resolutions, only to see them fade as the year progresses. Does this sound familiar?

For many business owners, creating a marketing strategy can feel overwhelming.

Rather than tackling everything at once, focus on one or two achievable goals to keep your efforts on course.

Here are three essential tips to guide your digital marketing in 2025: 1. Set Your Anchor with a CRM A Customer Relationship Management (CRM) system helps manage customer data, sales pipelines, and leads. Go High Level (GHL) centralises website development, email sequences, and more. www.digitaltides.online 2. Ride the Wave of Artificial Intelligence (AI) AI is transforming industries by automating tasks and improving efficiency. For entrepreneurs, this means more time for business growth. Tools like ChatGPT can enhance your content, but they must reflect your brand’s voice. Use AI to support, not replace, your unique identity.

3. Stay Visible - Social Media is Your Lighthouse Social media is a powerful, free tool to build trust and attract clients. Consistency is key—show up regularly to stay top of mind and build relationships over time.

Social media is a long-term strategy that pays off.

Plotting Your Course for Success Success in 2025 comes from breaking down goals into achievable steps and staying consistent.

With the right tools and focus, you can navigate your marketing towards success.

0487 164 592 rosemary@socialtides.com.au www.socialtides.com.au

Rosemary Hocknell

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SPONSOR FEATURE

"I referred Chris to D32 because it’s a great opportunity for him to connect with other driven professionals."

We are an independent, WA family-owned and operated office printer supplier. At Well Connected, we sell and service a wide range of printers from several manufacturers, and our supplies and parts are stored locally in Balcatta.

Our most popular plan is the Print Management Plan, where we provide the most suitable printer for your business with no capital outlay. You’ll simply be charged per print above a set minimum, tailored to your volume. This plan includes everything you need, except paper and staples (if required).

We also offer automated scanning software to name and file documents, forms, invoices, and remittances.

If you’d like to turn your current "dumb" printer into a "smart" printer and save time, give us a call!

CHRIS ANDERSON | 0412 220 505 | (08) 9472 3722 info@wellconnected.net.au www.wellconnected.net.au

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"I joined D32 to meet like-minded businesspeople and network."

SUCCESSFUL REFERRALS

Business Owner, Entrepreneur, Financial Planner, Banker, Stockbroker and Investment Manager, Insurance Specialist, Estate Planner. These are the skills and experience that Norma Falconer brings to the table. Leveraging over 35 years of working with high-net wealth business owners and families, the team at Think Capital Advice excel in working with business owners to improve financial stability through maximising cashflow, growing wealth utilising tax-effective strategies, and ensuring that your legacy is protected.

We work best with business owners who are thinking about succession planning. Partnering with your professional team of accountants and lawyers, we help you protect your keyperson risk and get you retirement ready. Our approach is marked by prudent advice, practical solutions, and progressive results.

NORMA FALCONER | 0414 331 315 | 08 6270 4634 admin@thinkcapitaladvice.com.au www.thinkcapitaladvice.com.au

"I referred Elisia because it’s a mutual benefit for everyone."

Strategic HR Australia delivers tailored HR solutions that go beyond compliance—we help businesses build strong teams, resolve workplace challenges, and drive sustainable growth. We specialise in workforce planning, employee relations, performance management, HR compliance, workplace investigations, and mediations, ensuring businesses thrive with practical, people-focused strategies.

Our hands-on approach means we don’t just advise—we implement solutions that align with your business goals.

Whether managing disputes, interpreting awards, or supporting organisational change, we provide expert guidance to create positive, high-performing workplaces.

With Strategic HR Australia, you gain more than compliance—you gain a trusted HR partner committed to your success.

ELISIA COETZEE | 0437 113 593 ELISIA@STRATEGICHR.COM.AU www.strategichr.com.au

“I joined D32 to be a part of a likeminded community.”

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EVENTS Guests

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MOST TALKED ABOUT BUSINESS EVENTS D32 Business Networking Event Promote Your Business | Make Connections | Learn How To Get More Referrals

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EVENTS Premium WA

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2025

7:00 AM - 12:45 PM MARMION ANGLING AND AQUATIC CLUB 12 12

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BRAD RAYNOR

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What to Expect: 3 -Way Panel Presentation with Brad Raynor, Juan Perez and Chris Morrison; invest in yourself.

Networking opportunities; invest in your network.

Group mentoring discussion.

Light lunch and morning tea/coffee.

EVENTS Maximiser WA

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2025

MARMION ANGLING AND AQUATIC CLUB BOOK AS A MEMBER

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EVENTS

Workers Health and Safety - What YOU MUST Know

EVENTS Ladies WA

20

Ladies Creative Day Craft your own Ink & Resin keep cups or glasses.

MARCH

2025

12:00 pm - 2:30 pm 15 HALLEY RD, BALCATTA WA BOOK AS A MEMBER

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3 Main Learning and Outcomes at this Ladies Creative Day: Time out just for you.

Be amazed how creating can clear your mind.

Learn something new.

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withAndrew Palacios

EVENTS Men WA

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2025

PAGODA RESORTS & SPA (A ROOM) 3 Main Learning and Outcomes:

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Mental Health Awareness – Understand the importance of mental well-being and how it impacts both personal and professional life.

What is Resilience? – Learn how to bounce back from setbacks, adapt to challenges, and maintain a strong mindset.

Actionable Strategies – Discover practical steps to improve resilience, manage stress, and build a healthier, more balanced approach to work and life.

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EVENTS

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4:00 PM - 4:30 PM

I've Made a Profit - Where Has the Money Gone?

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4:00 PM - 4:30 PM

The 10 WORST Mistakes Financial Planners See (and How to Avoid Them!)

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FREE FOR MEMBERS! Don't miss this chance to enhance your expertise and connect with D32 members and guests. See you there!

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PETER BUTLER CRM & DIGITAL MARKETING

NICK VAGUE OUTSOURCING

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JUAN PEREZ LEGAL

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D32 STATS - JAN 2025

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D32 Supports Gratitude Bear My hope is that Gratitude Bear helps to positively develop childrens minds, giving them the tools to overcome obstacles, teach them the confidence to express themselves, allowing them to live in the moment. Gratitude Bear is a toy on a mission. To create a new wave of mindful people.

Every new challenge we face from childhood to adulthood will set a benchmark of who we are to become.

Always remember every obstacle is a detour in the right direction.

“Create a memory, live the moment.”

Aaron Spain 0484 253 816 thegratitudebears@gmail.com www.thegratitudebear.com

Check our roadmap

PLANT-A-TREE PROGRAM contactus@carbonneutral.com.au | +61 (0)8 9200 4424 | 1300 851 211 | carbonneutral.com.au

CAUSE

With the addition of every D32 member, we mark the occasion by planting a tree.

D32 Supports Charlie's Hope Charlie, a 13-year-old diagnosed with Duchenne Muscular Dystrophy (DMD) in November 2017, faces a progressive and ultimately fatal condition due to the absence of dystrophin protein. DMD gradually weakens every muscle in his body, including those vital for breathing and heart function, with an average life expectancy of 26 years. Additionally, Charlie deals with visual challenges, including a second cataract and Persistent Hyper-plastic Primary Vitreous (PHPV), which severely impairs vision in one eye.

Despite these challenges, Charlie's family is committed to raising awareness about DMD and PHPV through their initiative, Charlie's Hope. They use social media and networking efforts in Perth and globally to share Charlie's story and advocate for greater understanding and support for these conditions.

Their mission emphasizes themes of diversity, inclusion, disability resilience, strength, hope, and courage.

For more information, you can follow Charlie's journey on social media under the handle @fightingforcharlie or contact Barry Mone, Charlie's dad and the Social Media and PR Manager for Charlie's Hope, at 0427 785 339 or Charlieshope@westnet.com.au.

CAUSE

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