District32 Business Prophet March 2024

Sarah Cordiner

THE STAGES OF CREATING A

Successful Online Course, Coaching Program or Membership

Gone are the days when you could just ‘promise’ your prospects that you are worth investing in – now you have to PROVE it.

And there is no better way of demonstrating your expertise, than by creating an online course.

By teaching your topic, you are leaving no shadow of a doubt that you know what you’re talking about, you’re good at what you do and that you are an expert in your field.

The online course is now as essential to any entrepreneurs and experts toolbox, as any other commercial asset, lead generator or marketing method; and shifts the owner into a higher level of credibility than their competition.

One of the fastest and most impactful ways to get your knowledge out to a global marketplace, making a bigger impact and making more money, is to download that knowledge lying dormant in your brain and turn it into a lead generating, money making, impact creating online course.

To create a successful online course, coaching program, or membership, follow these 10 key steps:

1. Choose the Right Type of Course & Commercial Model:

Assess your teaching style, business goals, target audience, and the type of customer engagement you prefer.

Consider various formats like webinars, flagship courses, coaching, memberships, and retreats.

2. Pick the Perfect Course Topic:

Your course should be about something you're passionate about and knowledgeable in.

Evaluate your skills and experiences to find a topic that comes naturally to you.

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Testimonials

As a member of District32, I've found this networking group to be an invaluable resource for professional growth and connections. The opportunities to engage with likeminded individuals and industry experts have been transformative for my business.

Elisha Salkeld

District32 is a well-organised, frie and productive networking group excellent group of like-minded professionals who are always kee help each other and share their experiences. Great access to othe member groups as well as online resources to assist with business systems and growth strategies.

Marnie Ryan

Marnie Ryan Law

hank you to y business is eptional with D32 cts. Without ould not be

Chris Morrison Delivering Outcomes

Businesses Who Joined Us in the Last Two Months!

BUSINESS NETWORKING:

As a business owner, professional, entrepreneur, CEO or start-up, it’s likely you’ve been told many times that business networking is important for your business growth. It’s often painted as a hive of opportunity, buzzing with potential clients, collaborators and mentors just waiting to connect. For some though, the thought of navigating industry events, forced small talk and handing out endless business cards can feel daunting. But it doesn’t have to be that way.

Business networking may put you out of your comfort zone at first, but particularly if you become part of a business growth community, business networking can help you build relationships and connections that will help you not only grow your business, but yourself too.

Understanding Business Networking

Business networking is not just about collecting business cards or adding connections on LinkedIn, it’s about fostering genuine relationships, built on trust and reciprocity. It involves actively engaging with others, sharing insights and offering assistance whenever possible.

At its core, it is the process of building relationships with other professionals to exchange information, advice and resources for mutual benefit. These connections take place through various channels, including networking and industry events, seminars, webinars and social media platforms, as well as professional organisations.

Additionally, when you are part of a networking community, your opportunity to create strong relationships increases ten-fold, as regular engagement allows those relationships to build faster than you may have experienced before.

The Benefits of Business Networking

When first considering business networking, the most prominent thought would likely be, how can it help grow my business? However, there is so much more to business networking than just business growth.

If you’ve been following District32 articles for a while, you’ll know we’ve produced a whole series of blogs on the many benefits of networking (check them out), however, here are just a few basic benefits to help you decide if business networking is right for you:

Networking opens doors to new opportunities that may not be accessible through traditional channels. Whether it leads to new clients, more referrals, learning from mentors or securing partnerships, networking broadens your horizons and exposes you to a multitude of possibilities.

Interacting with professionals from diverse backgrounds exposes you to fresh perspectives, industry trends and valuable insights. Through networking, you can stay updated on the latest developments in your field and acquire knowledge that can enhance your skills and expertise.

Building relationships with peers and mentors can contribute to your personal and professional development. Networking allows you to learn from others' experiences, receive constructive feedback and gain invaluable advice.

Establishing a strong network can increase your visibility within your industry or community. By actively participating in networking events and sharing your expertise, you can position yourself as a thought leader or expert, which may lead to new opportunities and

Networking provides a support s d the challenges and triumphs o r celebrating a milestone, your n , advice and emotional support.

But the question still lingers … w

Before you commit to attending your first Chamber of Commerce mixer or joining a professional networking group, take a moment to explore your individual needs and preferences.

Let’s drill down on why you might be considering business networking for your business:

Are you seeking a boost in new clients or customers?

If your business thrives on direct sales or collaborations, networking events can be a goldmine for leads. However, remember that building genuine relationships takes time and effort, so don't expect instant ROI.

Do you want greater industry knowledge and insights?

Immersing yourself in a network of professionals opens doors to valuable industry expertise.

Do you need guidance or are you looking for mentorship?

Seasoned professionals within your network can offer invaluable advice and support, especially if you're navigating new opportunities or facing challenges. Don't hesitate to seek out mentors who resonate with your aspirations.

Tired of doing it all alone and wanting a sense of community and belonging?

If you’re feeling isolated in your professional journey, business networks can foster a sense of belonging and connection, allowing you to build friendships and find

We welcome you to attend any of our business growth events in Perth or the Gold Coast - contact us by emailing Lorraine@district32.com.au or Dean@district32.com.au when you are ready to network with businesses of all sizes, from entrepreneurial start-ups to multi-million-dollar organisations.

TURNING PASSION INTO PROFIT:

Sunbella’s Transformation from Creative Idea to Flourishing Business

Sun Bella is a Perth-based business specialising in creating stylish sun protection products. Founded in 2011 by a nurse, Sun Bella has grown from a humble idea to a steadily growing business. This article shares some of the steps in Sun Bella’s journey, illuminating key insights into the strategies employed to ensure success.

Identifying a Niche Market

Like many other small businesses, Sun Bella's journey was sparked by a personal experience, which helped identify a niche market.

1. Identifying Unmet Needs:

Founder, Jillian Intini, worked in an operating theatre removing skin cancers. There, she observed the cumulative effect of sun damage and heard, firsthand, the frustrations with conventional sun-protection methods. This led her to conceptualise a solution: a functional yet stylish UPF50+ sun umbrella.

Initial attempts to find such a product proved futile, inspiring Jillian to create her own. She then teamed with daughter, Casey Bryden, to manufacture an initial batch of Sun Bella branded parasols.

2. Validating The Idea:

The concept was tested at local markets, to gauge interest and gather feedback. These days, Sun Bella’s validation process involves manufacturing smaller quantities of products and scaling production of those that prove popular. This helps refine the offering before investing significant resources.

3. Diversifying Product Range:

Sun Bella’s product range has expanded to offer complementary solutions to the same customer base. This helped build Average Order Value and increase the Returning Customer Rate.

NORMA FALCONER WEALTH CREATION

ANTHONY RASPA DIGITAL MARKETING

JUAN PEREZ LEGAL

FRANCINNE O'ROURKE PETER TRENAMAN MINDSET IT

PETER BUTLER DEENA SYED CRM MARKETING STRATEGY

KIRSTY THOMPSON FINANCE

CHRIS MORRISON

TORRIN MINUTILLO WORK-PLACE HEALTH & SAFETY SALES

NICK VAGUE OUTSOURCING

LEONIE MURRAY HR

UPCOMING UPCOMING WEBINARS WEBINARS

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How To Write a Business Proposal That Hits the Mark with Suzanne Findlay

Sue will cover essentials of preparing a proposal that will stand out from your competitors and win the deal. What you learn in this session is equally applicable to grant applications, job applications, and other forms of proposals, as the aspects of persuasion works across all applications, industries, job levels and cultures.

Outcomes and Learnings:

1. The 5 key elements of persuasion

3.

How to structure a sales proposal

2. Common mistakes and how to avoid them

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There is a wealth of information in inflation data that businesses can utilise to make timely decisions and improve business performance. Because relative price changes influence consumer choices, businesses can gain valuable insight into consumer preferences and behaviour.

the breach, if that can be determined; and (iii) if the value of the benefit cannot be determined, 30% of adjusted turnover during the breach turnover period (i.e., over the period the breach occurred, with a minimum of 12 months); and

– For individuals: A whopping $2,500,000. UCTs are illegal and attract pecuniary penalties: Previously, UCTs, when deemed ‘unfair’ by a Court, were simply considered null and void.

Starting 10 November 2023, there will be restrictions against crafting a contract containing a UCT (if proposed by the same person) and against invoking or leaning on such a UCT. Every UCT in an agreement is viewed as a distinct violation. For the first time since its introduction, breaching this can result in hefty financial penalties.

Expanded Definition for Small Businesses: The ambit of the UCT framework now extends to standard agreements with consumers and smaller businesses. As of 10 November 2023, a ‘small business’ will be redefined from one with under 20 staff members to one that either employs fewer than 100 individuals or had a turnover of less than $10 million the previous financial year. This broadens the range of businesses under the protective umbrella of the UCT provisions. Local businesses transacting with suppliers via standard contracts must recognise that suppliers with a team of under 100, are now categorised as ‘small businesses’.

Redefining ‘Standard Form Contracts: The Act now provides clarity on how a Court should evaluate ‘standard form contracts’.

From 10 November 2023, certain considerations, like minor negotiation opportunities, are excluded from the Court’s purview. Those who previously designated contracts as being ‘standard form’ based on these criteria, will have to reassess their contracts.

Empowered Judiciary: The Act equips courts with heightened authority, including injunction capabilities and the power to issue corrective orders for losses or potential damages.

Defining an Unfair Term

While the Act introduces numerous changes, it doesn’t alter the criterion for ‘unfairness’. Briefly, an unfair term in a standard consumer or small business agreement is one that:

Skews the balance of rights and obligations of involved parties. Isn’t essential for the legitimate interests of the benefiting party. Would result in financial or other disadvantages if invoked.

This definition isn’t one-size-fits-all. The interpretation will vary based on unique commercial contexts. Moreover, the CCA doesn’t enumerate “unfair” terms, but it does offer an extensive list of potentially unfair clauses. Every term’s classification as ‘unfair’ is a case-specific judgment.

We can review your standard documents and determine if any clauses need amending so as not to fall foul of the new UCT regime. Click here for a free call.

Disclaimer: This article is intended for informational purposes only and should not be considered legal advice. Consult with a qualified commercial lawyer for personalised advice related to your specific circumstances.

As we navigate the world of business and communication, the importance of professional printed materials cannot be forgotten. Join me on a journey through the world of print and discover why print is alive more than ever.

In this day and age, we are being dominated by screens. Some people can get around with no printing needed. However, there can be side effects in forgetting about print in your business. Imagine missing out on the personal touch that a welldesigned business card provides, or how a physical printed brochure will stand out from the digital screens we all look at every day. Print is still in high demand because of this.

Print is everywhere. In a world full of online information, a professional print product can create trust and credibility like no other form.

We are committed to being your local partner in graphic design, print, and marketing.

Whether you need eye-catching promotional materials, professionally designed brochures, or large-format banners, we have a professional team that is passionate about making your print stand out and get you noticed.

We hope you’ll not only appreciate the power of print but also make Minuteman Press your go-to partner for all your design and printing needs. Visit our shop - Minuteman Press Canning Vale, Fremantle, East Perth, and Joondalup.

5 Virtual Assistant Strategies

THE CONTEMPORARY B2B

May I ask…. ‘What makes special, so special? My answer is ‘Significance’.

At its core, remarkable, memorable, and response-worthy business communication expresses the significance of who you are, what you stand for and what you are up to.

It turns out that the largest B2B communication platform on the planet facilitates the opportunity for you to show up as ‘All Star’.

As a semi-professional basketball player in the 1920’s Chuck Taylor helped Converse redesign and promote their basketball shoe for more support and flexibility.

Those sneakers with their iconic ankle star became known as the Chuck Taylor All Stars.

Being ‘All Star’ in your business-to-business communication especially online, requires nuance, creativity, generosity, thoughtfulness and intentionality. The desired outcome is to have your business growing faster with ease.

You matter. There is no one exactly like you so in emails, at network events, via physical mail, in socials or phone….be YOU.

Out with the bland, boring, beige B2B comms. In with the real, authentic (fair dinkum) expression of YOU.

Insight: Engage with the content of potential customers and consequently ‘train’ the LinkedIn algorithm and the human to notice yo

Whatever else you do to grow your business in rules of business growth.

Show up. Show up. Show up. Nurture. Nurture. Nurture. Repeat. Repeat. Repea

Bland, boring and bei

Or are you planning to significant, like Chuck

Greg Smith

0429 872 386

greg@buntu com au www.buntu.com.au

Each time a new member joins District32, we plant a tree.

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