District32 Business Prophet March 2024

B U S I N E S S

March 2024

Magazine INFLUENCER INSIGHTS

Sarah Cordiner CONNECTION

BUSINESS

PROUDLY BROUGHT TO YOU BY

TABLE OF

Contents 04

The Stages of Creating A Successful Online Course, Coaching Program or Membership

06

Out and About

08

Member Testimonials

10

New Members

12

Business Networking: What Is It … And Will It Work for You?

16

Turning Passion Into Profit: Sun Bella's Transformation From Creative Idea To Flourishing Business

18

Leading KPIs for Leadership

20

Controlling Results By Controlling Process

22

What Is ‘Strategy’ And Why Is It So Important?

24

How Next-Generation Websites Turn Browsers into Buyers

31

What is the Consumer Price Index?

32

Celebrating Women in Tech: Aubree and Estera’s journeys in innovation and inclusion

34

Unpacking the Changes in Australia’s Unfair Contract Terms (UCT) Regime

38

Unleash Your Online Potential: Join Peter Butler's Digital Rebellion as a Jedi Warrior

40

Why Economic Downturns are the Best Times to Rebrand or Launch New Initiatives

42

The Enduring Power of Print, It’s More Vibrant Than Ever

43

Boost Your Sales Process with These 5 Virtual Assistant Strategies

44

The Difference Between An Elevator Pitch And A Podcast Introduction

45

Break Free from Bank Fees and Unlock Hidden Savings with Venue Smart Payment Solutions

46

The Contemporary B2B (Human to Human) Communication Ecosystem

47

From Humble Beginnings to WA’s Most Awarded Air Conditioning Company: Ford & Doonan's Journey of Growth and Success

THE STAGES OF CREATING A

Successful Online Course, Coaching Program or Membership Gone are the days when you could just ‘promise’ your prospects that you are worth investing in – now you have to PROVE it.

And there is no better way of demonstrating your expertise, than by creating an online course.

By teaching your topic, you are leaving no shadow of a doubt that you know what you’re talking about, you’re good at what you do and that you are an expert in your field.

The online course is now as essential to any entrepreneurs and experts toolbox, as any other commercial asset, lead generator or marketing method; and shifts the owner into a higher level of credibility than their competition.

One of the fastest and most impactful ways to get your knowledge out to a global marketplace, making a bigger impact and making more money, is to download that knowledge lying dormant in your brain and turn it into a lead generating, money making, impact creating online course.

To create a successful online course, coaching program, or membership, follow these 10 key steps: 1. Choose the Right Type of Course & Commercial Model: Assess your teaching style, business goals, target audience, and the type of customer engagement you prefer.

Consider various formats like webinars, flagship courses, coaching, memberships, and retreats.

2. Pick the Perfect Course Topic: Your course should be about something you're passionate about and knowledgeable in.

Evaluate your skills and experiences to find a topic that comes naturally to you.

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Conduct market research and check if the topic is trending, if people are discussing it, and if there's a gap in what competitors offer.

4. Select and Gather Your Course Content: Collect content that addresses your audience’s questions and achieves the desired outcomes.

Exclude irrelevant information and ensure each learning outcome has content aligned to it.

5. Structure Your Modules and Course Plan: Organise your content into logical modules and sequences to form a coherent lesson flow.

A structured approach aids in the learning process and course outline.

6. Determine the Most Engaging and Effective Delivery Methods for Each Lesson: Consider various teaching methods like videos, readings, and interactive activities.

Strive for a balance that caters to different learning preferences.

7. Create Your Course Description and Sales Page: Craft a sales page that clearly outlines the benefits and outcomes of your course.

Use language that resonates with your target audience to drive conversions.

8. Filming, Recording, and Editing Your Online Course: Decide on the production quality and delivery methods, using tools and techniques that cater to your audience’s preferences.

High-quality video content is often the most effective delivery method.

9. Setting Up Your Course Platform and Tech: Choose the right platform or tech stack to host, manage, and sell your courses.

Options include online marketplaces, learning management systems, website plugins, and all-in-one platforms.

10. Launch and Ongoing Marketing: Develop an 18-month marketing plan to promote your course with strategies like content marketing, ads, partnerships, and social media.

These steps offer a strategic framework to guide you through the course creation process. For detailed guidance, contact me.

Sarah Cordiner 0499 922 385 sarah@sarahcordiner.com www.tekmatix.com/features

INSIGHTS

3. Ensure Your Course Idea has High Market Demand:

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OUT AND ABOUT

MEMBER Testimonials I've recently joined District32 having been recommended to it. I felt immediately welcomed and have already made some great connections that I am confident will be of great value to my network. Thanks Dean, Lorraine and the rest of the D32 crew.

Chris White Whiteroom Finance

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As a member of District32, I've found this networking group to be an invaluable resource for professional growth and connections. The opportunities to engage with likeminded individuals and industry experts have been transformative for my business.

Elisha Salkeld Three Peas Marketing

District32 is a well-organised, friendly and productive networking group. An excellent group of like-minded professionals who are always keen to help each other and share their experiences. Great access to other member groups as well as online resources to assist with business systems and growth strategies.

I just wanted to say a big thank you to all D32 and to you both. My business is growing well with the exceptional support and partnership with D32 members and their contacts. Without this amazing network, I would not be where I am.

Marnie Ryan Marnie Ryan Law

Chris Morrison Delivering Outcomes

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I've been to a number of networking organisation and events; so far District32 has been the strongest when it comes to ROI. Great team who actually go out of their way to connect you with relevant connections that lead to real business. Highly recommend D32.

Since joining District32 I've met some amazing people in business.

Dean and Lorraine, the founders, are fantastic and always go the extra mile to help. So do the rest of the group. It’s a great community and I'd highly recommend it for all types of business owners.

Nick Vague Leap Resourcing

Donna Martin The Goodlife Approach

District32 is amazing for business! The friendly community and helpful info have really boosted my growth. They focus on personal development and provide great referrals. If you want to elevate your business, District32 is the place to go! Highly recommend.

Highly recommend District32 as they provide ongoing support to build your business. A variety of events to attend and meet like-minded people.

Stella Shen Success Bookkeeping and Accounting

Heidi Atkinson Shoebox Books & Tax Harrisdale

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Businesses Who Joined Us in the Last Two Months!

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NEW MEMBERS

DISCOVER BUYERS AGENCY

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BUSINESS NETWORKING:

What Is It … And Will It Work for You? As a business owner, professional, entrepreneur, CEO or start-up, it’s likely you’ve been told many times that business networking is important for your business growth. It’s often painted as a hive of opportunity, buzzing with potential clients, collaborators and mentors just waiting to connect. For some though, the thought of navigating industry events, forced small talk and handing out endless business cards can feel daunting. But it doesn’t have to be that way.

Business networking may put you out of your comfort zone at first, but particularly if you become part of a business growth community, business networking can help you build relationships and connections that will help you not only grow your business, but yourself too.

Understanding Business Networking Business networking is not just about collecting business cards or adding connections on LinkedIn, it’s about fostering genuine relationships, built on trust and reciprocity. It involves actively engaging with others, sharing insights and offering assistance whenever possible.

At its core, it is the process of building relationships with other professionals to exchange information, advice and resources for mutual benefit. These connections take place through various channels, including networking and industry events, seminars, webinars and social media platforms, as well as professional organisations.

Additionally, when you are part of a networking community, your opportunity to create strong relationships increases ten-fold, as regular engagement allows those relationships to build faster than you may have experienced before.

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INSIGHTS

The Benefits of Business Networking When first considering business networking, the most prominent thought would likely be, how can it help grow my business? However, there is so much more to business networking than just business growth.

If you’ve been following District32 articles for a while, you’ll know we’ve produced a whole series of blogs on the many benefits of networking (check them out), however, here are just a few basic benefits to help you decide if business networking is right for you: Networking opens doors to new opportunities that may not be accessible through traditional channels. Whether it leads to new clients, more referrals, learning from mentors or securing partnerships, networking broadens your horizons and exposes you to a multitude of possibilities.

Interacting with professionals from diverse backgrounds exposes you to fresh perspectives, industry trends and valuable insights. Through networking, you can stay updated on the latest developments in your field and acquire knowledge that can enhance your skills and expertise.

Building relationships with peers and mentors can contribute to your personal and professional development. Networking allows you to learn from others' experiences, receive constructive feedback and gain invaluable advice.

Establishing a strong network can increase your visibility within your industry or community. By actively participating in networking events and sharing your expertise, you can position yourself as a thought leader or expert, which may lead to new opportunities and recognition.

Networking provides a support system of like-minded individuals who understand the challenges and triumphs of business. Whether you're seeking guidance or celebrating a milestone, your networking community can offer encouragement, advice and emotional support.

But the question still lingers … will business networking work for you?

Before you commit to attending your first Chamber of Commerce mixer or joining a professional networking group, take a moment to explore your individual needs and preferences.

Let’s drill down on why you might be considering business networking for your business:

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Are you seeking a boost in new clients or customers?

If your business thrives on direct sales or collaborations, networking events can be a goldmine for leads. However, remember that building genuine relationships takes time and effort, so don't expect instant ROI. Do you want greater industry knowledge and insights?

Immersing yourself in a network of professionals opens doors to valuable industry expertise.

Do you need guidance or are you looking for mentorship?

Seasoned professionals within your network can offer invaluable advice and support, especially if you're navigating new opportunities or facing challenges.

Don't hesitate to seek out mentors who resonate with your aspirations.

Tired of doing it all alone and wanting a sense of community and belonging?

If you’re feeling isolated in your professional journey, business networks can foster a sense of belonging and connection, allowing you to build friendships and find support among like-minded individuals.

Remember, business networking is not a one-size-fits-all approach.

When you start looking to increase your network, consider the variety of ways you can engage in networking.

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Explore diverse avenues and don't limit yourself to traditional events. Online forums, industry conferences, and even social media groups can be valuable networking tools.

Find your niche. Seek out networks that align with your specific interests or goals. This will help you connect with individuals who share your passion and can offer targeted support.

Set realistic expectations and understand that you need to be in networking for the long run – it’s not a sprint. Focus on building genuine connections, not quick wins. Be patient, be persistent, and enjoy the journey!

Remember that authenticity is key, focusing on building relationships by supporting others too, and not just pursuing your own self-interests. Being consistent and showing up, as well as following-up, is essential for successful networking.

We hope this brief introduction has shown that business networking can be a powerful tool for professional growth and opportunity, but its success hinges on your willingness to invest time and effort. By approaching networking with a strategic mindset and a genuine desire to collaborate and learn from others, you can unlock a wealth of opportunities and resources.

Ultimately, the decision to dive into business networking rests with you. By carefully considering your needs and preferred approach, you can determine if this strategy can be a valuable asset in your professional development and business growth.

Our members are achieving exponential results when they leverage The Power of Connection and Community to build strong relationships with like-minded business owners who want to do business together.

We welcome you to attend any of our business growth events in Perth or the Gold Coast - contact us by emailing Lorraine@district32.com.au or Dean@district32.com.au when you are ready to network with businesses of all sizes, from entrepreneurial start-ups to multi-million-dollar organisations.

Lorraine Garvie

Dean Keating

INSIGHTS

The effectiveness of business networking largely depends on your approach and commitment to building meaningful connections and there are a few factors to consider. Have you defined and clarified your objectives? Having a clear goal will help when choosing how you look to grow your network.

TURNING PASSION INTO PROFIT:

Sunbella’s Transformation from Creative Idea to Flourishing Business Sun Bella is a Perth-based business specialising in creating stylish sun protection products. Founded in 2011 by a nurse, Sun Bella has grown from a humble idea to a steadily growing business. This article shares some of the steps in Sun Bella’s journey, illuminating key insights into the strategies employed to ensure success.

Identifying a Niche Market Like many other small businesses, Sun Bella's journey was sparked by a personal experience, which helped identify a niche market.

1. Identifying Unmet Needs: Founder, Jillian Intini, worked in an operating theatre removing skin cancers.

There, she observed the cumulative effect of sun damage and heard, firsthand, the frustrations with conventional sun-protection methods. This led her to conceptualise a solution: a functional yet stylish UPF50+ sun umbrella.

Initial attempts to find such a product proved futile, inspiring Jillian to create her own. She then teamed with daughter, Casey Bryden, to manufacture an initial batch of Sun Bella branded parasols.

2. Validating The Idea: The concept was tested at local markets, to gauge interest and gather feedback.

These days, Sun Bella’s validation process involves manufacturing smaller quantities of products and scaling production of those that prove popular. This helps refine the offering before investing significant resources.

3. Diversifying Product Range: Sun Bella’s product range has expanded to offer complementary solutions to the same customer base. This helped build Average Order Value and increase the Returning Customer Rate.

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Sun Bella focused on fostering a positive brand perception from early on in their journey, to enhance brand credibility and facilitate organic growth.

1. Collecting Customer Feedback: Sun Bella encouraged customers to leave reviews and testimonials on all platforms.

This served as social proof, built trust among potential customers, helped drive product improvements and shape new product development.

2. Leveraging Existing Trust Factors: Having the Duchess of Cornwall (now Queen Camilla), Nigella Lawson, and Julia Morris use Sun Bella products and winning industry awards, lent credibility to the Sun Bella Brand.

3. Portraying a Consistent Brand Message: Consistent branding, across all touchpoints, helped establish trust and reinforce brand identity.

Creating Sharable Elements Creating shareable content is instrumental in amplifying brand reach.

1. Telling Compelling Stories: Sharing stories about the reason for Sun Bella’s inception and the behind-the-scenes journey helped customers to create an emotional connection to the brand.

2. Encouraging User-Generated Content: Sun Bella encourages customers to share their experiences with the brand on social media. Facebook ads targeting new audiences also retarget previous customers, enabling them to share their own experiences by commenting on the ad. This provides validation through third-party endorsement, while also fostering a sense of community among the audience.

3. Engaging Customer Care: Strong emotions like anger or excitement prompt customers to take action, whether it's leaving a scathing review or sharing their positive experience.

Identifying a niche market, building credibility, and creating sharable elements have helped Sun Bella to transform a simple idea into a flourishing enterprise.

Casey Bryden 0402 772 249 hello@sunbella.com.au www.sunbella.com.au

INSIGHTS

Building Credibility and Trust

Leading KPIs for Leadership It is important we think about Leading KPIs (Key Performance Indicators) because unlike Lagging KPIs, they tell us where we are going and help us predict trends.

When we think about these Leading KPIs, we are looking at how we behave as leaders. Such indicators are critical.

Great leaders inspire performance, loyalty, motivation, employee retention and engagement, when they can provide a clear vision and develop a culture characterised by trust, connection and transparent communication.

Marshall Goldsmith reminds us that “leadership is a contact sport” and that we maximise our impact by spending time with our teams, in a way that delivers on the responsibilities of leadership.

With the objective in mind of creating a successful business, high performance and profit, engagement and trust, here are my recommendations for six Leading KPIs for Leadership.

1. DAILY Start with a morning huddle, 5 to 10 minutes with your team sharing their focus and objectives for the day. It keeps everyone abreast of what’s happening, providing opportunities for additional perspectives and insights. People can share where they might be struggling. It brings the team together and gives you the chance to offer advice, resources or direction. Do it standing; keep everyone focused and the energy high.

2. MBWA Not your MBA, this is Management By Walking Around. Two to three times per week, spend time on the floor. Your goal is to connect, not to direct. Be interested, ask questions of the people that don’t report to you. This is not micro-managing but showing an interest in the activities of the people that make your business successful. You are not there to advise or criticise, but to understand and learn. Get to know your team. Remember the rule of NIHO; you keep your Nose In, but your Hands Out! 3. Weekly Management Meeting A weekly review with your direct reports, the same day/time every week, and everyone should be there. The goal is to uncover the issues, customer complaints, employee concerns, and to check whether performance is meeting expectations outlined in The Dashboard.

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4. Team 1:1s At least weekly, have a catch up with your direct reports. What are their issues?

How can you help them be more successful? You are their leader, their coach and mentor. Your role is to help resolve their problems, close performance gaps and give them feedback.

5. Quarterly Management Meeting With dashboards that track weekly performance, manage trends and allow business forecasting, the end of month meeting becomes less important. A major quarterly session allows you to review 90-day goals against the Annual Business Plan, identify what is on track and the issues that need attention. The meeting resets the goals for the next 90 days and provides a cadence around 90-day objectives for the business.

6. Quarterly State of the Nation After the Quarterly Management Meeting, address the whole business and report on performance for the past quarter. As an involved, connected leader, be accountable to your team. Discuss the wins, the misses and share strategies for the misses. Explain the targets for the next quarter and how each area of the business contributes to its success.

Great leaders are people focused, strong willed, yet humble enough to admit mistakes and know there is always something to learn. Your role is to create clarity about what is important, define responsibilities and develop targets that provide a benchmark for performance that are aligned to the business plan.

These KPIs give you a framework for delivering that agenda.

When you know that your business plan is current, that everyone understands their responsibilities, together with their performance benchmarks, your dashboard reflects reality and that your meetings have an effective structure with real conversations, 0416 111 454 these KPIs create the successful, fulfilling business mark@pragmatico.com.au to which we all aspire. www.pragmatico.com.au

Mark Pope

INSIGHTS

If you don’t have a weekly Dashboard focused on activity levels, get one yesterday.

This Meeting, with the Dashboard, is where accountability takes place and you can’t have a high performing business without it. No important issue is left without a clear action plan to fix it. This meeting is dynamic, and outcome focused.

Controlling Results by Controlling Process Over the last 35 years, I have been on a learning journey. During that time, I have worked in door-to-door sales, retail sales, advertising, timeshare and, for most of that time, in real estate.

In the early stages of my career, I was exposed to scripted sales presentations that worked well in selling vacuum cleaners. We had a 7 or 8 page script from memory, and the sales presentation was very much a performance. We were taught what to say and when, what to show and when, and if this was done well enough, we would find ourselves in a position at the end of the performance to go for a close. The better we followed the entire process, the more sales we made.

This was my first exposure to having a detailed sales presentation to follow and perhaps had an influence over the rest of my journey. Even though there were many positives of this style of selling, through the lens with which I now view the world, I can see significant limitations. The limitations though are not so much process but rather strictly following a 7-page script. What I did take away from that period of my life, was to find consistency in my own sales process as a pathway to increasing my sales conversions. This is a major factor behind the success I’ve had personally and the reproduction of that across the teams of people I have trained.

The importance of this cannot be understated. We have learnt that this approach has allowed our sales volumes to remain consistent, whether the market is up or down. Furthermore, improvements to a process are far easier to apply if the bulk of what you are doing remains unchanged. They say the first rule of marketing is make one change against a static campaign and measure the effectiveness of that change before making another, and I believe this is equally true for your sales process.

As I sit here writing this, I am working through how I can add the most value to your business. So far, I have outlined the beginnings, and the importance, of having a process to underpin your sales results. Now my thoughts are leaning towards showing you some areas that we have applied this to, with a hope that you will be inspired to develop your own system. Below is a numbered list of some of the processes we use daily in our business: 1. Setting meetings: If you are not getting in front of people you will not be able to sell them. A great tip here is to remember to sell the meeting and not the result of the meeting. Having a process to set meetings will see you convert more of the leads you get.

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Relationship Discovery Education 3. Appraisal process - Applying critical thinking in researching evidence, and then forming conclusions based on that, rather than holding a preconceived idea of value and trying to make the evidence fit.

4. Marketing Process - Home opens are only a small part of the process here.

5. Diagnostics – Measuring the effectiveness of the campaign at several points gives us better intel to advise clients.

6. Negotiating process - Negotiating is a very important piece. We look to manage the following: Environment - Where is the negotiation taking place? This is more important than you might think. Controlling the environment here goes a long way to positively influencing the outcome.

Tempo - Managing the pace depending on the read of the diagnostics, enables us to have great confidence we won’t leave anything on the table.

Now that I’ve shown you how we are applying a process to some areas of the sales side of our business, it’s up to you to start down this road.

So, the next important thing to consider is this: Don’t approach your process journey with rigidity, but rather, with curiosity. I am finding today that others in my team are now embracing the importance of finding a process driven way to execute their roles. By approaching the process journey with curiosity rather than rigidity, the team becomes more engaged. Where you have team engagement, you will find exponential growth.

To your continued success.

Jonathan Marlow 0413 833 332 jm@xceedre.com.au www.xceedre.com.au

INSIGHTS

2. Meeting process: In our industry, it is so crucial to get this right. For us, the time we get paid is not when we convince someone to employ us to sell their home, it’s when we have found a buyer. We are unlikely to find a buyer for our client’s properties if we have told the client an inflated number to win the listing. We don’t want to overprice and under deliver, so for us, the following steps are paramount to ours and our client’s success:

What Is ‘Strategy’ and Why Is It So Important?

Strategy generally involves setting goals, determining the actions needed to achieve those goals, and mobilising resources to execute the actions.

Strategy matters because the resources available to achieve your goals are usually constrained. For example, you may have plenty of funding but are missing key team members. Or you may have a great team but lack the funding needed to succeed.

Moreover, you may have a great business right now, but do you know how to take it to that ‘next level’ or, indeed, exit?

In order to determine your unique future, an effective strategy will identify your existing constraints AND what can be done about them in the most effective, efficient and fast way.

What do you want?

Are you producing similar results year in and year out, wondering, “Why aren’t we growing faster?”

Like most business owners, you probably began with a great idea and hit go! But did you ever properly stop and ask yourself what it is you desire for yourself, your family and your business? That thinking MUST be done IF you want drastically improved results.

Through the work you do at our Strategy Intensive, you will become very clear about your desired personal, professional and financial outcomes.

Your outcomes are your personal and business goals, which are unique to you, your perceptions of the world, what you see and believe is possible, your values, and much more. Moreover, your outcomes will likely be vastly different from your nearest competitor. They are the source of everything in your business and, of course, your strategy.

We say that “clarity = power.” As the business owner, the more clarity you have, the more powerful you are in making it happen, and the more people can rally around you and make it happen alongside you.

Discover the better way to growth We’ve all experienced periods of business growth. But was that growth more by accident than design?

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INSIGHTS

You got where you got to, not really knowing how you got there. You’ve probably also realised that these periods of organic growth generally aren’t sustainable over time. If you want results that last and are better than what you’ve had in the past, you need to pause, reflect, and create the vision for what you want.

Only then, can you start to build the best, most cost-effective map for getting from where you are now to where you want to be.

You also need to be able to engage others in your strategy so they will play with you to achieve all that’s possible. By the way, it’s imperative to be clear here. ‘Strategy’ is not pie-in-the-sky stuff. It is based on your current and desired future reality.

Nothing more, nothing less.

It’s Lonely out there ...

Leverage us

“Business is by design or it’s by default” Ryll Burgin-Doyle

9-keys Strategy Review AS PART OF DISTRICT 32 YOU’RE INVITED TO MEET WITH AN EXPERT STRATEGIST TO REVIEW THE 9-KEYS TO MASSIVE BUSINESS GROWTH, ON US. SIMPLY SCAN THE QR CODE AND BOOK ASAP TO MAKE THIS YEAR YOUR BEST YET.

Book now and discover: 1. Where are you now? Evaluation of your business …

2. Clarity on your readiness for growth …

3. Where do you want to be? Your ideal outcomes…

4. Your pathway to growth … Review all 9-Points 5. How can we best support you?Are you a fit?

THROUGHOUT = Genuine ideas and feedback Ideas and action items on the key how to’s you must take for each area to improve – right now.

Ryll Burgin-Doyle 1800 872 673 ryllb@burginanddoyle.com www.ryllburgindoyle.com

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How Next-Generation Websites Turn Browsers Into Buyers Contrary to what you’ve been led to believe, your website is not just an online brochure, but a pivotal tool which can help attract more traffic, generate more leads, close the sale and even onboard new clients.

Here are 7 factors to consider when building a website in 2024: 1. The Power of First Impressions: You've got about eight seconds to capture the heart and minds of your visitors. This isn't about dazzling them with flashy graphics but connecting with them on a deeper level. Your website needs to instantly communicate that you understand their needs, have the answers they're seeking, and that they're in the right place.

2. Lead Magnets: Not everyone who visits your site is ready to commit on the spot, and that's fine.

Utilise lead magnets to draw them in via a tantalising checklist, a helpful tool, or exclusive content. This isn't just about capturing their contact information, it's about starting a relationship where you provide ongoing value, gently guiding them towards the sale when they're ready.

3. Engaging Content: Your content should speak directly to your audience, addressing their needs, pains and desires. It's not just about broadcasting who you are, it's about resonating with what they need. Quality content positions you as a leader in your field, invites longer stays on your site (which positions you as an authority with Google), and improves your standing with search engines, all while subtly guiding visitors towards taking the next step.

4. Make Sure You Move the Sales Process Forward: Your website should be a well-designed journey with clear signposts leading to conversion. This isn't about coercion, it's about guiding. Use strategic placements of calls to action, testimonials and case studies that actively prompt visitors to move forward in their journey with you.

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When it's time to make a proposal, your website becomes your closing ally.

Including links back to your site in your proposals, encourages revisits, reinforcing the value proposition and keeping the engagement alive. It's about creating a loop of reassurance, constantly reminding them the decision they're about to make is the right one.

6. Onboarding After the Sale: Once the sale is made, the journey isn't over; it transforms. Your website should then become a seamless onboarding pathway, detailing the next steps, what they can expect and how they can get started. This reduces anxiety, builds excitement and cements the perception of professionalism and preparedness.

7. Continuous Evolution, Staying Ahead of the Game: A world class website is never static, it's always evolving, adapting and improving.

Dive into your analytics, understand what's working and what's not, and continually refine your approach. Keep it fresh, keep it relevant and always keep it engaging.

Your website should be as agile and dynamic as the market it operates in.

Are You Ready to Take Your Website to the Next Level?

Building or transforming a website into an active business tool is a journey, but it's one you don't have to take alone.

You can have a website that not only attracts but engages deeply, a site that not only informs but inspires action, a platform that doesn't just convert but also retains and grows your client base.

Let's work together to turn your website into the ultimate tool in your business toolbox.

Tell us about your project.

Website Issue? Get a FREE website audit now!

Peter Butler 0413 733 272 peter@smarterwebsites.com.au www.smarterwebsites.com.au

INSIGHTS

5. Proposal and Reassurance:

PETER BUTLER CRM

DEENA SYED MARKETING STRATEGY

JUAN PEREZ LEGAL

FRANCINNE O'ROURKE MINDSET

PETER TRENAMAN IT

NORMA FALCONER WEALTH CREATION

NICK VAGUE OUTSOURCING

KIRSTY THOMPSON FINANCE

CHRIS MORRISON WORK-PLACE HEALTH & SAFETY

LEONIE MURRAY HR

TORRIN MINUTILLO SALES

ANTHONY RASPA DIGITAL MARKETING

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UPCOMING WEBINARS FREE FOR MEMBERS!

Don't miss this chance to enhance your expertise and connect with District32 members and guests. See you there!

REGISTER NOW!

REGISTER NOW!

REGISTER NOW!

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EVENTS Maximiser

11 BOOK AS A MEMBER

How To Write a Business Proposal That Hits the Mark with Suzanne Findlay

BOOK AS A GUEST

Sue will cover essentials of preparing a proposal that will stand out from your competitors and win the deal.

What you learn in this session is equally applicable to grant applications, job applications, and other forms of proposals, as the aspects of persuasion works across all applications, industries, job levels and cultures.

Outcomes and Learnings: 1. How to structure a sales proposal 2. The 5 key elements of persuasion 3. Common mistakes and how to avoid them

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Navigating Marketing and Sales With a Winning Formula with Rosemary Hocknell

12 2024

BOOK AS A MEMBER

BOOK AS A GUEST

Escape death by PowerPoint and see the Customer Value Journey through a different lens. This interactive and fun presentation will ensure you walk away with valuable insights to forge stronger connections that drive success through marketing and sales, inspiring you to leave a memorable footprint, digitally and socially in your business.

Outcomes and Learnings: 1. Three ways to develop your business.

2. The significance of mindset.

3. econnect with your youthful spirit.

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EVENTS Premium

19

District32 Connect Premium Event for 7 Figure ++ Business Owners with

Mark Pope

APRIL

2024

7:00 am - 11:30 am

VIBE HOTEL GOLD COAST BOOK AS A MEMBER

BOOK AS A GUEST

Mark Pope is Principal of Pragmatico Consulting and delivers programs in leadership, performance and accountability. Mark has had a varied career spanning nearly 40 years.

Initially, as a chiropractor he founded a wellness centre in the northern suburbs of Perth. Over the next 20 years it eventually became one of the country’s largest, with a multidisciplinary team providing around 750 consultations per week from little to no advertising. The business grew primarily through word of mouth by having a strong vision, culture and holistic focus, built through close collaboration, mutual respect and great communications.

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Inflation is perhaps the most important economic indicator in developed economies around the world. But what is it and how can analysis of CPI data assist businesses?

The Australian Bureau of Statistics produces various price indices, but the Consumer Price Index is the main focus of policy makers. The CPI is a weighted average of price changes in a fixed basket of goods and services chosen to represent the spending behaviour of the average household. Each quarter the ABS publishes its estimate of price changes in 11 broad categories including food and beverages, housing, transport, recreation, health, and education for each capital city. Each of these is further broken down into 87 sub-categories. For instance, food is broken down into 25 sub-categories from bread and milk to beef and lamb, fruits and vegetables, eggs, and coffee.

In this fixed basket, food accounts for around 17 per cent of household spending, transport (mostly fuel) and recreation account for around 10 per cent each. Housing accounts for the largest share of household budgets at around 21 per cent.

The CPI is a fixed basket, so it assumes household spending patterns do not change when prices change. However, households do change spending patterns when prices change. If the price of beef rises due to supply constraints, consumers will switch to lamb or chicken. When cyclones wiped out the Queensland banana crop a decade ago, fruit prices rose sharply even though there were no bananas on supermarket shelves.

There is a wealth of information in inflation data that businesses can utilise to make timely decisions and improve business performance.

Because relative price changes influence consumer choices, businesses can gain valuable insight into consumer preferences and behaviour.

Dominic Regan

0401 809 215 dominic.regan@rsquaredeconomics.com.au www.rsquaredeconomics.com.au

INSIGHTS

What Is the Consumer Price Index?

CELEBRATING WOMEN IN TECH:

Aubree and Estera’s Journeys in Innovation and Inclusion In honour of International Women's Day, Aubree Howley, skilled Web Developer, and Estera Herman, dedicated Project Lead at Horizon Digital, delve into their career journeys in the Perth tech industry.

What motivated you to pursue a career in the tech industry?

Estera: When I moved to Perth from Sydney, I worked in government and later in insurance. These jobs were stable but didn't offer the freedom and excitement I wanted. Fate stepped in at a networking event where I met Jesse and Jason. Jason saw potential in me and suggested I apply for a Project Lead role at Horizon Digital.

Despite not having a tech background, I saw it as an opportunity to embrace new challenges.

Aubree: I've always been passionate about tech since I was young. I started programming at 13 and loved it. I planned to study computer science in university but dropped out due to personal issues. I struggled with the documentation-heavy approach in TAFE courses and shifted towards networking (software development specialisation).

Eventually, I met Rizal and Nathan from Blue Sky during an IT event, leading to an internship and later a full-time position. While I considered networking as a career, my love for programming never faded.

What do you love most about your role?

Estera: It's all about the people. Each project has a person behind it, and being part of their dream is truly rewarding. Whether it's celebrating success or troubleshooting issues, I'm invested in making a positive impact.

Aubree: I love problem-solving and seeing the products we develop flourish. Unlike networking, where success is often only apparent at the end of a project, programming offers constant mini wins that are incredibly rewarding.

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Aubree: I don’t face it as much today; Blue Sky and Horizon Digital have always been great places to work. Early on in tech, there was dismissiveness, but I learned to stand up for my convictions.

Building trust can be challenging, but it's essential to assert yourself and be vocal about your contributions.

Do you have any advice for women pursuing a career in tech?

Aubree: Don't get bogged down in one tech stack. The industry evolves rapidly, so stay adaptable and continuously learn. Embrace change and view it as an opportunity for growth.

Estera: Step out of your comfort zone. Take risks, and don't be afraid to pursue your passions, even if they diverge from societal expectations. Forge your path with confidence.

How do you see the role of women evolving in the tech industry in the coming years?

Aubree: I believe there is a place for a lot more diversity in the tech industry. We often see a homogenous mindset and goals, which limit innovation. Greater diversity brings different perspectives and helps address overlooked issues like accessibility and observability. Thinking outside the box is essential for growth, and embracing diversity can facilitate this.

Estera: I feel there are already more opportunities for women in tech, such as She Codes, which I’ve attended and found amazing. I believe it's a crucial first step, but there's still progress to be made. By actively participating, learning, and showcasing our skills, we can overcome biases and stereotypes in the tech world. Change is happening, and many incredible women are leading the way.

As we celebrate International Women's Day, Aubree and Estera's stories embody this year’s theme of "Inspire Inclusion." We encourage you to check out Internationalwomensday.com to learn more about how we can create a diverse, equitable and inclusive world.

0478 775 776 www.horizondigital.au

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Have you experienced inequality in the workplace?

UNPACKING THE CHANGES IN

Australia’s Unfair Contract Terms (UCT) Regime So what exactly are the changes in Australia’s Unfair Contract Terms? From 10 November 2023, Australia will see a substantial expansion in the scope of contracts covered by the unfair contract terms (UCT) provisions. Even businesses that once felt exempted from the UCT regime need to reassess their standing. Furthermore, the consequences of non-adherence have grown considerably in terms of penalties.

As we move closer to the activation date, it’s imperative for businesses in Australia to revisit their standard agreements utilized with customers and suppliers. This will ensure they align with the revamped UCT provisions.

A Quick Dive into the Background On 9 November 2022, the Treasury Laws Amendment (More Competition, Better Prices) Act 2022 (the Act) was ratified, ushering in numerous alterations to the Competition and Consumer Act 2010 (Cth) (CCA) and the UCT framework.

The majority of the alterations to the UCT regulations set by the Act are transitioning and will be in full effect from 10 November 2023. Consequently, the revised UCT provisions will pertain to standard consumer and small business contracts that are: (i) formulated from 10 November 2023 onwards; or (ii) renewed or adjusted post-10 November 2023.

What is a typical “Standard Contract” most business would be familiar with?

Businesses often use 'standard form contracts' for a variety of common transactions. These are pre-prepared contracts where most of the terms and conditions are set in advance with little or no negotiation between the parties. Here are some types of standard form contracts commonly used by small businesses in Australia:

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Terms and Conditions of Sale: For businesses that sell products or services, standard terms and conditions of sale, often found on invoices or posted on websites, constitute a form of standard contract.

Service Agreements: Service agreements or contracts for businesses that provide services, outlining the scope of work, payment terms, and other key terms.

Online Business Contracts: Terms of use, privacy policies, and end-user license agreements (EULAs) for businesses operating online platforms or selling software.

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Confidentiality Agreements: To protect sensitive information, particularly in businesses that deal with proprietary information or intellectual property.

Franchise Agreements: For businesses that operate as part of a franchise, the franchise agreement is a standard form contract that outlines the duties and rights of both the franchisor and franchisee.

Unpacking the Revamped ‘Unfair Contract Terms’ Provisions The amendments ushered in by the Act echo the Australian Competition and Consumer Commission’s (ACCC) amplified emphasis on safeguarding consumers and small-scale businesses.

The primary changes encompass: Escalation in Penalties: This Act amped up the highest penalty for CCA breaches for both corporations and individuals. This includes: – For corporations: the greater of: (i) $50 million; (ii) x3 the value of the benefit obtained and that is reasonably attributable to the breach, if that can be determined; and (iii) if the value of the benefit cannot be determined, 30% of adjusted turnover during the breach turnover period (i.e., over the period the breach occurred, with a minimum of 12 months); and – For individuals: A whopping $2,500,000.

UCTs are illegal and attract pecuniary penalties: Previously, UCTs, when deemed ‘unfair’ by a Court, were simply considered null and void.

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Starting 10 November 2023, there will be restrictions against crafting a contract containing a UCT (if proposed by the same person) and against invoking or leaning on such a UCT. Every UCT in an agreement is viewed as a distinct violation. For the first time since its introduction, breaching this can result in hefty financial penalties.

Expanded Definition for Small Businesses: The ambit of the UCT framework now extends to standard agreements with consumers and smaller businesses. As of 10 November 2023, a ‘small business’ will be redefined from one with under 20 staff members to one that either employs fewer than 100 individuals or had a turnover of less than $10 million the previous financial year. This broadens the range of businesses under the protective umbrella of the UCT provisions. Local businesses transacting with suppliers via standard contracts must recognise that suppliers with a team of under 100, are now categorised as ‘small businesses’.

Redefining ‘Standard Form Contracts: The Act now provides clarity on how a Court should evaluate ‘standard form contracts’.

From 10 November 2023, certain considerations, like minor negotiation opportunities, are excluded from the Court’s purview. Those who previously designated contracts as being ‘standard form’ based on these criteria, will have to reassess their contracts.

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Defining an Unfair Term While the Act introduces numerous changes, it doesn’t alter the criterion for ‘unfairness’. Briefly, an unfair term in a standard consumer or small business agreement is one that: Skews the balance of rights and obligations of involved parties.

Isn’t essential for the legitimate interests of the benefiting party.

Would result in financial or other disadvantages if invoked.

This definition isn’t one-size-fits-all. The interpretation will vary based on unique commercial contexts. Moreover, the CCA doesn’t enumerate “unfair” terms, but it does offer an extensive list of potentially unfair clauses. Every term’s classification as ‘unfair’ is a case-specific judgment.

Charting the Path Ahead Post 10 November 2023, businesses employing standard contracts will face elevated risks. The Act’s double-edged sword both widens the UCT’s scope and introduces heftier penalties and enforcement measures for non-compliance. Thus, businesses must promptly review all their standard contracts to ensure alignment ahead of the November deadline. For every template contract utilised, businesses should evaluate: Its classification as a ‘standard form contract’ in light of the Act’s new guidelines.

Its applicability to consumers or to clients/suppliers with less than 100 employees or an annual revenue below $10 million.

The presence of any UCTs. Get in Touch We can review your standard documents and determine if any clauses need amending so as not to fall foul of the new UCT regime. Click here for a free call.

Disclaimer: This article is intended for informational purposes only and should not be considered legal advice. Consult with a qualified commercial lawyer for personalised advice related to your specific circumstances.

Helen Kay 0402 318 033 helen.kay@riselegal.com.au www.riselegal.com.au

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Empowered Judiciary: The Act equips courts with heightened authority, including injunction capabilities and the power to issue corrective orders for losses or potential damages.

UNLEASH YOUR ONLINE POTENTIAL:

Join Peter Butler’s Digital Rebellion as a Jedi Warrior A long time ago, in a galaxy not too far away, a determined business owner named Peter Butler embarked on an epic journey. Like a Jedi warrior, he battled the forces of the digital landscape, armed only with his passion for landscaping and a yearning to conquer the online realm.

Peter faced a threefold challenge as then one of Perth's most successful landscapers: he didn't know how to build a website; struggled to comprehend the complexities of the digital world; and, faced disappointment after disappointment in his attempts to navigate the treacherous sea of tech jargon and deceitful service providers.

He was already a successful marketer, as he and his team only worked for Perth’s rich and famous, all with multi-million-dollar mansion river or ocean views.

But Peter's spirit remained unbroken, and he yearned for a simpler, more efficient way for everyday business owners, like himself, to conquer the digital universe.

And then, like a burst of light from a lightsabre, inspiration struck Peter. He envisioned a digital landscape that would adapt and grow with businesses, just like his carefully planned and aesthetically pleasing gardens. Determined to transform his pain into a purpose and his struggle into a solution, Peter delved deep into the ways of web design and digital marketing, learning the craft from the ground up.

It was a journey akin to learning the ancient ways of the Force, with concepts like SEO and CMS becoming his allies.

Armed with his newfound knowledge and experience, Peter set out to create a modular system that would empower businesses to scale their online presence without feeling overwhelmed or underserved. This system would reflect his core values of transparency, honesty and education.

Just as a Jedi knight guides and trains young padawans, Peter aimed to be there for his clients every step of the way, helping them avoid the pitfalls he himself had encountered.

Thus, Smarter Websites was born, a beacon of hope in the digital galaxy. Peter's mission was clear – to transform static websites into high-performing digital assets that would leave a lasting impression on potential customers.

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Like a Jedi who constantly hones their skills, Peter developed Smarter CRM, a tool unlike any other in the galaxy. Easy to use and designed with efficiency in mind, it became a valuable ally for businesses on their quest for success.

Peter's ultimate goal was to help other business owners avoid the struggles he faced, and achieve victory in the digital realm. At Smarter Websites, their approach mirrored the Jedi way – leveraging robust systems, genuine candor and affordable solutions to propel businesses forward. They believed in simplifying the digital marketing journey, allowing their clients to focus on honing their core strengths.

Peter Butler and his team at Smarter Websites have honed their skills and wisdom with 16 years in the digital space, much like seasoned Jedi knights. Through countless battles and triumphs in the ever-evolving online realm, they have mastered the art of helping businesses harness the Force of digital marketing.

With a commitment to scalability, Smarter Websites offered tailored solutions that respected clients' budgets, no matter how small or vast. Like a band of rebel fighters, they were there to support businesses at every growth stage, standing by their side as they faced each new challenge.

Join the digital rebellion with Smarter Websites – your partner in the quest for online domination.

Together, they will guide you through the ever-changing galaxy of digital marketing, ensuring that your journey is filled with simplicity, success and a touch of intergalactic adventure.

May the digital Force be with you!

Peter Butler 0413 733 272 peter@smarterwebsites.com.au www.smarterwebsites.com.au

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Like a master lightsabre wielder, Peter's team developed user-friendly and scalable websites, turning them into powerful tools for businesses to showcase their capabilities. But Peter's journey didn't end there. He knew that the digital landscape was ever evolving, and he continued to study, adapt, and innovate.

Build for the Future: Your Strategic Partner Make the most of the current economic climate

In-depth Market Research & Consumer Insights

Optimised Digital Strategies

Why Economic Downturns are the Best Times to Rebrand or Launch New Initiatives In the midst of economic downturns, uncertainty pervades, and the business landscape seems fraught with challenges. It’s not uncommon for businesses to scale back, entering a type of “survival mode”. However, this can present opportunities for businesses to successfully rebrand or start new projects.

Here, we discuss how a comprehensive strategy is instrumental in helping businesses leverage economic downturns for long-term success.

Economic Downturns: A Potential Opportunity?

Expert Branding and Creative Services

Comprehensive Launch Support

Leigh Doyle

During periods of economic prosperity, the market is saturated with noise and the advertising space is cluttered. Conversely, an economic downturn sees businesses adopting a conservative approach, leaving a void in the market. This vacant space, accompanied by lower advertising costs and increased availability of market share, offers a valuable opportunity for businesses to enhance brand visibility.

Assessing and Mitigating Risks The elevated stakes during economic downturns requires strategic foresight.

However, these calculated risks have the potential to catapult businesses into unparalleled growth when the economy recovers.

thinkify.com.au 0431 509 286 leigh.doyle@thinkify.com.au @thinkify.solutions

/thinkify-solutions

The Art and Science of Rebranding Rebranding isn’t just about aesthetics.

Downturns often change consumer behaviour. Brands that adapt, like those recognising the rise of value-conscious consumers post the 2008 crisis, stand to gain long-term.

Launching New Avenues for Growth A slower market can be the best testing ground for new products. With fewer competitors, new ventures can find their footing and fill gaps.

Thinkify: A Catalyst for Transformative Success Thinkify acts as a strategic partner for businesses looking to make the most of the current economic climate, offering an array of solutions.

1. In-depth Market Research & Consumer Insights With advanced data analytics, we decode consumer preferences, helping businesses pivot effectively.

2. Optimised Digital Strategies Despite limited budgets, Thinkify designs high-ROI campaigns, from Pay-Per-Click to social media, ensuring every dollar counts.

3. Expert Branding and Creative Services Our team ensures your new brand image is impactful, representing your core values.

4. Comprehensive Launch Support From idea to execution, we’re with businesses every step of the way, ensuring ventures have a lasting market impact.

Leveraging Downturns for Future Success Companies that leverage downturns as growth opportunities not only survive but can lead in the post-challenge era. For businesses ready to turn challenges into opportunities, Thinkify is the partner you've been seeking.

Enduring the storm is commendable, but leveraging it for transformational growth is visionary.

“Your brand resonates more powerfully when your competitors are being quiet.”

Leigh Doyle, Thinkify

THE ENDURING POWER OF PRINT

It’s More Vibrant Than Ever As we navigate the world of business and communication, the importance of professional printed materials cannot be forgotten. Join me on a journey through the world of print and discover why print is alive more than ever.

In this day and age, we are being dominated by screens. Some people can get around with no printing needed. However, there can be side effects in forgetting about print in your business. Imagine missing out on the personal touch that a welldesigned business card provides, or how a physical printed brochure will stand out from the digital screens we all look at every day. Print is still in high demand because of this.

Print is everywhere. In a world full of online information, a professional print product can create trust and credibility like no other form.

We are committed to being your local partner in graphic design, print, and marketing.

Whether you need eye-catching promotional materials, professionally designed brochures, or large-format banners, we have a professional team that is passionate about making your print stand out and get you noticed.

We hope you’ll not only appreciate the power of print but also make Minuteman Press your go-to partner for all your design and printing needs. Visit our shop - Minuteman Press Canning Vale, Fremantle, East Perth, and Joondalup.

Sandy Cream 08 9403 3306 sales@minutemangroup.com.au

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5 Virtual Assistant Strategies Business is a numbers game. Ten to thirteen contact points are required to convert a prospect to a client, but who honestly has time for that and maintains this consistently?

Efficiency is crucial for staying ahead of the competition. Weave your virtual assistant (VA) into your sales process. Here’s five ways businesses can leverage VAs to supercharge their sales efforts: 1. Lead Generation & Qualification: VAs can research and identify potential leads, saving your sales team precious time. They can also qualify leads based on predefined criteria, ensuring your team focuses on high-potential prospects.

2. CRM Management: Keeping your customer relationship management (CRM) system updated is vital for effective sales. VAs can handle data entry, update contact information and schedule follow-up tasks, ensuring no opportunity slips through the cracks.

3. Email Marketing: Crafting compelling email campaigns is essential for engaging prospects and nurturing leads. VAs can design email templates, schedule campaigns and even monitor responses, allowing your team to focus on closing deals.

4. Consistent Follow up: Your VA can use a combination of email templates, text messages and calls to check in. Communicate using relevant information from the initial customer research and share useful tools. Share video content to build trust and break the ice before the initial meeting. You make some of the follow up actions, but the majority can be done by your VA. 5. Sales Reporting and Analysis: Understanding sales performance metrics is crucial for making informed decisions. VAs can generate detailed reports, analyse trends and identify areas for improvement, empowering your team to refine their strategies for greater success.

Having your VA drive the sales process, frees up valuable time. Whether it's lead generation, CRM management, email marketing, following up, or sales reporting, VAs can get the job done without you having to. Embracing this approach allows you to remain competitive, whilst not working 15-hour days!

Nick Vague

0411 484 249 info@leapresourcing.com.au www.leapresourcing.com.au

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BOOST YOUR SALES PROCESS WITH

THE DIFFERENCE BETWEEN AN

Elevator Pitch and a Podcast Introduction In business, we are told we need an elevator pitch when meeting new people - I personally like to call it an ‘elevator introduction’.

So, an elevator introduction typically has four main parts: We introduce ourselves We say what we do Who we do it for And, the reason customers use us.

For a podcast though, people instantly want to know why they are listening, or they simply turn off.

So, how do we take what we know and apply it to a ‘Podcast Introduction’?

The answer is to simply reverse the order. You’re not learning anything new; you’re just saying your elevator introduction in a different order.

The last thing we usually say is why people use us. But in a podcast introduction, let’s immediately give our listeners a reason to keep listening; ‘He went from $80,000 in debt to being worth $100 million in five years.’

The next question a listener has, is likely; ‘is this for me?’ A good podcaster answers the question, using step three; ‘If you’re sick of working 9-5 and looking to break free from the rat race, then stay tuned…’

You describe, not the listener, but the result they want!

After that, we simply use step 1 and 2.

You have completed the four-step elevator introduction, as your reverse podcast introduction.

One last note; to engage well in podcasts, the key is to follow your passion.

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Michael Worthington 0412 699 183 michael@101mediagroup.com.au www.101mediagroup.com.au

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BREAK FREE FROM BANK FEES AND

Unlock Hidden Savings With Venue Smart We are payment acceptance specialists making Australian businesses re-Venue Smart.

In a world dominated by banking systems, the sentiment of willingly paying more to the banks is absurd. Yet, many entrepreneurs remain unaware of alternative payment solutions.

What is our speciality?

Establishing long-term relationships with customers to provide secure payment gateways, equips businesses with the tools to accept credit and debit card payments safely and confidently.

Why do you need Venue Smart?

Venue Smart implements revenue-positive solutions that help clients financially prosper through our merchant services. We fundamentally help you improve your earnings and add more to your bottom line.

At Venue Smart, we work with you as an individual to tailor a solution that fits your business; we do not believe in one-size-fits-all. When you engage our services, you work with payment acceptance specialists representing the world’s largest processor of VISA and Mastercard transactions globally.

Smarter Business. Recently, we have been proud to work with several industry leaders in the automotive, hospitality and retail space, saving them more than 30% on their EFTPOS fees.

Refer and Reward. As a District32 member, refer a retail, hospitality or automotive venue and be rewarded when they sign up to Venue Smart with a minimum $50 fuel voucher. *Terms and conditions apply.

Pay Less and Explore Venue Smart. Paying too much in merchant fees, or maybe you don’t know and need a complimentary audit.

Contact Darryl Toreaux at 0402 714 249 (WA) or Todd Wedgwood at 0477 772 574 (WA) or Mike Caladine (QLD) at 0411 598 107 to explore how we can unlock your hidden savings.

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THE CONTEMPORARY B2B

(Human to Human) Communication Ecosystem May I ask…. ‘What makes special, so special? My answer is ‘Significance’.

At its core, remarkable, memorable, and response-worthy business communication expresses the significance of who you are, what you stand for and what you are up to.

It turns out that the largest B2B communication platform on the planet facilitates the opportunity for you to show up as ‘All Star’.

As a semi-professional basketball player in the 1920’s Chuck Taylor helped Converse redesign and promote their basketball shoe for more support and flexibility.

Those sneakers with their iconic ankle star became known as the Chuck Taylor All Stars.

Being ‘All Star’ in your business-to-business communication especially online, requires nuance, creativity, generosity, thoughtfulness and intentionality. The desired outcome is to have your business growing faster with ease.

You matter. There is no one exactly like you so in emails, at network events, via physical mail, in socials or phone….be YOU. Out with the bland, boring, beige B2B comms. In with the real, authentic (fair dinkum) expression of YOU. Insight: Engage with the content of potential customers and consequently ‘train’ the LinkedIn algorithm and the human to notice you.

Whatever else you do to grow your business in 2024 I recommend following my 9 rules of business growth.

Show up. Show up. Show up.

Nurture. Nurture. Nurture.

Repeat. Repeat. Repeat.

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Bland, boring and beige?

Or are you planning to be special, significant, like Chuck? ALL STAR.

Greg Smith 0429 872 386 greg@buntu.com.au www.buntu.com.au

Ford & Doonan’s Journey of Growth and Success Two young tradesmen aged 19 and 20 had a desire to work for themselves. With no real business plan, and certainly no business experience, we commenced business in 1985. The first year or two was about survival and learning business, which we did quickly when it cost us money. By now, it was clear there was a space in the market to redefine and deliver comfort in homes and commercial spaces across Western Australia. The journey began when we discovered a gap in the market for a company that not only continually worked to create more advanced air conditioning designs, but also could offer premium customer service. I am proud to say that over the years, we have not only met, but exceeded those expectations.

Our success is deeply rooted in a team of dedicated staff who share a common goal of providing top notch service. I vividly remember the challenges we faced and the milestones we achieved. From winning our first award in 1994 with just five employees, to becoming WA’s most awarded air conditioning company, growing to include eleven stores across Western Australia and employing 120+ people across all locations. Each obstacle was an opportunity for growth, and every achievement fuelled our determination to set new standards in the industry.

Ford & Doonan has become a household name in WA due to our marketing innovations and consistent spending to promote the brand. The entrepreneurial culture of the directors allowed challenges to be solved, and new ideas to be nurtured and actioned. We take pride in our ability to provide premium quality air conditioning units, ground-breaking system designs and outstanding customer service, ensuring our customers receive cutting edge solutions tailored to their specific needs.

The journey has been both challenging and rewarding, and I am grateful for the unwavering support of our customers, suppliers, and most importantly, our incredible team. As we continue to grow, innovate, and contribute to the comfort of WA homes, I am excited about the (08) 9331 8800 future that lies ahead for Ford & Doonan and info@fordanddoonan.com.au proud of everything we have achieved so far. www.fordanddoonan.com.au

Andy Ford

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FROM HUMBLE BEGINNINGS TO WA’S MOST AWARDED AIR CONDITIONING COMPANY:

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SPONSOR FEATURE

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SPONSOR FEATURE

U Alright Mate?

Mental health and mental illness are such vast and involved subjects, but what if there was a simple way that every one of us can help ourselves and our own mental well-being? What if there were a link between mental health and illness conditions and the connection between the brain and heart? And what if this can be measured?

This is something that Cameron Oates, founder and president of registered charity U alright mate? Inc., is eager to find out.

U alright mate? Inc. delivers workshops, online tools and techniques that assist everyday people to take back control of their mental health.

Passionate about helping others after losing his brother to suicide in 2018, Cameron was already working in the personal development industry but wanted to do more.

After putting together a passionate team who are dedicated to helping individuals better understand their ability to control their own mental health, U alright mate?

Inc. began sharing tools and techniques with anyone who would listen.

Today, U alright mate? Inc. have the privilege of having Tim Costello as their patron. Tim Costello's impressive track record and deep passion for creating positive societal change make him a fitting patron for U alright mate? Inc. His wealth of experience and dedication to humanitarian causes will undoubtedly contribute to the charity's ongoing success.

U alright mate? Inc. is very grateful to have partnered with District32 to assist in delivering some valuable tools to the corporate world around Australia, tools that anyone can use to take back control of their mental health. With the assistance of District32, U alright mate?

Inc. hope to make a significant difference in the ever-increasing problem we are experiencing in Australia with Mental Illness.

"We want to see the national numbers of suicides decrease, and although U alright mate? won't do this alone; we could be part of the solution when teaming up with organisations such as District32," Cameron Oates says.

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Build an understanding of the important connection between the heart and the brain, arming you with practical step by step techniques that can assist you in shifting your internal state effectively and quickly.

Your daily companion on the road to well-being

MIOK App Track your journey to better mental health with the 'U alright mate? app.

U alright mate? Inc. is honoured to share the MiOK app, generously donated by DB Results, which allows individuals to track their mental health progress, as well as their exercise, meditation, nutrition and more.

Free resources and online courses are also offered, ensuring accessibility for all.

U alright mate? Inc. is on a relentless mission to transform how we perceive and address mental health in the corporate world.

Through proactive tools, awareness campaigns and strategic partnerships, this charity is championing a brighter, mentally healthier future for all. Get involved, make a difference, and help shape the corporate world's mental well-being with U alright mate? Inc.

Cameron Oates 0402 297 882 admin@ualrightmate.org www.ualrightmate.org

CAUSE

In a U alright mate? Inc. workshop or presentation, you can expect to witness things such as the incredible science of brainwaves. Even bear witness to having your brainwaves measured and see some incredible changes occurring in real-time.

District32 Supports Charlie’s Hope Our son Charlie is 13 years old and was diagnosed with Duchenne Muscular Dystrophy in November 2017, no cure, 100% fatal, with an average age of 26, DMD is a slow degenerative muscle condition and Charlie will slowly lose the use of every muscle in his body ending with his lungs and heart, caused by a body protein called dystrophin.

Charlie has a second Cataract Formed. Charlie also has PHPV: Persistent Hyperplastic Primary Vitreous, this essentially means he is almost blind in one eye. With 1 Cataract removed and an inocular lens inserted aged 3, due to no gel behind the eyeball, the sunlight does not penetrate correctly.

Charlie’s Hope - the Vision To Raise Awareness for DMD & PHPV Duchenne Muscular Dystrophy & Persistent Hyperplastic Primary Vitreous Networking across Perth & on Social Media across the world to connect people, companies & organisations to: Charlie’s Story & Journey Ahead @fightingforcharlie and to Raise Awareness for both DMD & PHPV Through #diversity #inclusion #disability #resilience #strength #hope #courage Facts & Figures: DMD: 1 in 4500 boys DMD: 1 in 5 - 50M girls DMD: 900-1000 boys in Australia, DMD: 70 boys in Western Australia Exon 3 Duplication - Totally Unique PHPV: 1 in 20,000 people Combined: DMD - Exon 3 Duplication & PHPV = 1 in 7.81 Billion people this makes Our Charlie one of the most unique people in the world.

Barry Mone Charlie’s Dad Marketing & PR Manager Social Media GM Charlie’s Hope.

0427785339 Charlieshope@westnet.com.au

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#unique #incredible #remarkable #extraordinary

CAUSE

Plant A Tree District32 is delighted to partner with Carbon Neutral and to contribute to sustaintaining our beautiful planet.

Partnering with Carbon Neutral in the plant-a-tree program is our first step in making a positive impact on the environment.

Each time a new member joins District32, we plant a tree.

Carbon Neutral can turn your ambition into action!

They offer carbon reduction and offset solutions to organisations across the globe, supporting a diverse range of clients, from individuals to large corporate emitters. Their carbon advisory services help clients estimate their carbon emissions and devise strategies to reduce emissions.

PLANT-A-TREE PROGRAM

contactus@carbonneutral.com.au | +61 (0)8 9200 4424 | 1300 851 211 | carbonneutral.com.au

41,554 DIRECT CONNECTIONS

STATS

District32 Stats as of Feb 2024

11,500 DATABASE SME PERTH

SOCIALS TOTAL FANS/ SUBSCRIBERS

30,054

IMPRESSIONS

415,949

ENGAGEMENTS

7,353

CLICKS

4,372

VIDEO VIEWS

16,100

BUSINESS PROPHET

10min PAGE

56

AVG READ TIME

Advertise Your Business Here Contact info@district32.com.au 1300 55 22 93

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