Rethinking Retail

PROSPECTUS

Grow revenue. Enhance experience.

Arrow-Alt-Right Grow your retail know-how Arrow-Alt-Right Inspirational workshop Arrow-Alt-Right Practical content and expert inputs Arrow-Alt-Right Apply quick-win actions Arrow-Alt-Right Boost your retail performance

RETHINKING RETAIL FOR VISITOR ATTRACTIONS | PROSPECTUS

Introducing Rethinking Retail

How Rethinking Retail works

Rethinking Retail is a practical programme designed to address the unique challenges and opportunities of retail experiences in Ireland's visitor attractions.

Key steps and timeline A full schedule of dates will be provided on acceptence into the programme

1 April 2026

The programme is designed to help you: º Grow your retail know-how with practical content and expert input º Identify the right solutions for your attraction by leveraging peer insights, lived experience panels, case studies and real-world scenarios

º Apply quick-win actions that drive revenue and improve visitor experience, without needing major investment or extra staff

º Enhance your retail performance to support the resilience and long-term

One day in person kick-off workshop

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5 September 2026

Implementation

Expert-led virtual session with learnings and further retail insights

Action quick-wins inspired by the workshop

sustainability of your visitor attraction

º Access programme supports that fit your goals, ambition and resources, from low-cost improvements to strategic investment

4 Implementation Action further tailored solutions

EXPRESS INTEREST Open 11th February 2026

1 Join your peers at a one-day, in-person

inspirational workshop designed for visitor attractions, packed with expert talks, real-world case studies and practical ideas to increase revenue and enhance the visitor experience.

2 Shortlist achievable quick-win, low-cost actions and begin their implementation.

3 May 2026 Practical, expert-led virtual session

Join a practical, expert-led virtual session to

3 further explore quick wins and tactical actions and learn what’s working for others.

4 Keep implementing low-cost, practical ideas identified as best fit.

5 Join an expert-led virtual session to share

learnings and insights on what you’ve achieved and continue to build your retail know-how.

Do you plan to take your retail experience to the next level through strategic investment?

Note: Places are limited, subject to criteria and terms and conditions. Submission of an Expression of Interest is not a guarantee of a place.

Participants with plans to invest in strategic development, refit or expansion of retail will have the opportunity to apply for one-to-one business mentoring support to guide the implementation of their investment plan.

Visitor attractions can express their interest in this phase of the programme at a later date.

©Fáilte Ireland 2026 2

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RETHINKING RETAIL FOR VISITOR ATTRACTIONS | PROSPECTUS

Who should apply for Rethinking Retail?

This programme is designed for General Managers, Commercial Leads and Retail Managers in visitor attractions across Ireland, who are key commercial decision makers. This programme is for you whether your retail offering is a key revenue driver, a developing opportunity, or a way to support your mission and visitor journey. Your visitor attraction must have a physical retail space and/or an online shop.

Eligibility criteria for the Lead Programme Participant º You have dedicated responsibility for retail in the attraction. º You have access to retail performance data for the visitor attraction. º You are a key commercial decision-maker for retail in the attraction and, if not, consider bringing a key commercial decision-maker along to the workshop. (Max. 2 participants per attraction). º You can commit an estimated 15 hours to this programme between April and September 2026.

This programme is considered State Aid given under De Minimis This support is provided under the EU De Minimis Regulation, which allows up to EUR 300,000 in aid over any rolling three-year period.

Eligibility check required Applicant businesses to this programme must be able to confirm they have not received or are an active applicant for State Aid support to the cumulative value of €300,000 within the last 36 months which includes this programme value of up to €2,500.

What happens next?

Eligible applicants will be contacted by Fáilte Ireland’s Programme Team to complete a De Minimis State Aid selfdeclaration form on the Fáilte Ireland Trade Portal.

Why this information is collected This information is being gathered in accordance with a central EU De Minimis State Aid register operated by the Department of Enterprise, Tourism and Employment from 1 January 2026, which records supports provided to businesses in line with EU transparency rules. Further details on De Minimis funding can be found in the Fáilte Ireland State aid handbook.

©Fáilte Ireland 2026 4