Discover Brazil Magazine

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Connecting Brazil to the world

DISCOVER Year 4 • Issue 10 • Summer/Fall 2013






2016 Olympic and Paralympic Games in Brazil

Brazil opens its doors for investments in renewable energy


The world is learning Portuguese

TIFF 2013: A Brazilian Western in the spotlight

World-renowned Sebastião Salgado goes back to the origins in “Genesis”




From the Publisher Connecting Brazil to the world


Connecting Brazil to the world

DISCOVER Year 4 • Issue 10 • Summer/Fall 2013


Ingrid Coifman

is a journalist and PR, who specializes in technology, economics, and tourism, having in her portfolio Culture TV, CBN Radio, McDonalds and Microsoft.

Danielle Marinho

is a journalist and huge sports fan. From Rio de Janeiro, she has been working as an international correspondent, public relations manager and social media expert. She continues to write from Brazil.

EDUCATION The World is learning Portuguese



Publisher & Founding Editor Leila Monteiro Lins Production Manager Teresa Oliveira Executive Editor Ingrid Coifman Contributors Danielle Marinho Jose Francisco Schuster Translation Accent Brazil Copy Editors Cecilia Chin Joan Sheppard Art Director Lin Rocha Photographer Diego Barros Marketing Richard Turner (Canada) Lucilea Rosario (Brazil) Frequency Discover Brazil is published twice per year Publisher Address LML COMMUNICATIONS & MARKETING INC.

LML Events | Media Marketing

BUSINESS Brazil opens its doors for investments in renewable energy


SPORTS 2016 Olympic and Paralympic Games in Brazil

Jose Francisco Schuster

has been a journalist for 30 years. He writes a blog on the Brazilian community in Canada.


ARTS World-renowned photojournalist Sebastião Salgado goes back to the origins in “Genesis”

Discover Brazil magazine is member of Brazil-Canada Chamber of Commerce

24 There are more great content and exclusive features at To get there, simply download any of the free QR code readers available for your Smartphone and scan the square QR code on the left using your Smartphone’s camera.

CULTURE TIFF 2013: The Brazilian Western in the spotlight

P.O. Box 48513 Longbranch - Toronto, Ontario M8W 4Y6, Canada Phone (647) 227-5514 Distribution Brazil & Canada ISSN nº1920-7859 Folow us at: Twitter: @DiscoverBrazilM Facebook: Discover Brazil Magazine Linkedin: Discover Brazil


News in Brief


A trend observed lately is the growth of the Portuguese language. Journalist Jose Schuster tells us why globalization is making Portuguese a valuable tool that people across the world are discovering. This edition also highlights the photographs of internationally renowned photojournalist Sebastião Salgado’s most recent project: Genesis. Having its North American Premiere at the Royal Ontario Musem, in Toronto, the exhibit is the result of an eight year photographic expedition to 32 different locations around the planet; featuring two hundred remote landscapes and people living in communion with nature.

In Culture, we cover Brazilian participation at TIFF 2013 (Toronto International Film Festival) in an interview with director René Sampaio. His first feature-length film, “Brazil Western”, was inspired by the legendary rock band Legiao Urbana’s popular folk song “Faroeste Caboclo”. The story is about anti-hero João Santo Cristo (Fabrício Boliveira), a young man from the provinces who decides to try his luck in the capital, Brasília, and falls in love with Maria Lucia (Isis Valverde), while managing a life of drug trafficking. Sampaio talks about the realization of his lifelong dream, and how he first heard the lyrics of that song at the age of 14 and thought that it would be a great plot for a film.

Cover The Rio 2016™ Olympic Games emblem. Photo by organizing Committee.


The information contained in this publication has been obtained from sources the proprietors believe to be correct. However, no legal liability can be accepted for any errors. No part of the publication may be reproduced without prior consent of the publisher.

Rio de Janeiro by Marluce Balbino



nly three years away from the Olympic Games, Rio de Janeiro is getting ready to host one of the world’s biggest sporting events. Many construction projects are in progress such as the expansion of subway and bus lines, the revitalization of the port zone, not to mention the Olympic Park and sports facilities developments. Around 380 thousand tourists are expected to visit Brazil during the event. There will be over 10,000 athletes, from 205 nations, competing for the top of the podium in 28 different sport disciplines. According to the organizing committee, “the mega-event will bring modernization to the transportation system, and improvement of urban spaces, including news sports venues, cultural spaces and leisure activities. In addition, it will be a great tool for social inclusion and education.” This special report was written by Discover Brazil’s correspondent in Rio, Danielle Marinho.

Enjoy the articles of our tenth edition and give us your feedback!

REGULARS Your Letters

Countdown to rio 2016 olympic & paralympic games

Discover Brazil Magazine

Leila Monteiro Lins Publisher & CEO


Your Letters


The world is learning Portuguese

The newsroom continues to receive many compliments and words of encouragement from our readers in Canada and Brazil. We welcome those comments and look forward to your ideas and feedback.

By Jose Schuster

I have been following Discover Brazil Magazine since its first edition. It is thrilling to witness the evolution of this publication. It is always in tune with current issues, seeking accurate information, which is later distributed in the most precise way.

The last edition brought a special report on the 2014 World Cup to be held in 12 Brazilian capitals. It was very useful and important for us to understand the magnitude of this event; the world’s largest in the sport segment. The information concerning the regional characteristics, cultural diversity, geographic context and the capacity of the stadiums were of great a contribution, as well as the massive investments ranging from the construction and renovation of stadiums to infrastructure. All of those have made an impact on the quality of life and social inclusion and also, undoubtedly, contributed to the understanding of this great project, and its empathy with Brazil, kindly called “the country of the football.” Gustavo Ariani Director of CAL – Casa das Artes de Laranjeiras, Vice-president of CAL Institute of Art and Culture and Director General of CAL Faculty of Arts – Rio de Janeiro, Brazil

Discover not only showcases Brazil in a professional and realistic way, but has also the merit of illustrating the several facets of the country ranging from its economic growth and infrastructure development to the diversity of its people and amazing beauty of its geography and landscapes.

Summarizing, Discover Brazil provides its readers with a great understanding of the reality of the largest South American country and it certainly inspires our communities to one day visit the endless splendors of such a welcoming nation. Please keep up with the great work!

Globalization is making people across the world discover the Portuguese language as a valuable tool. The language is the seventh most spoken in the world and the most spoken in the Southern Hemisphere, with more than 250 million native speakers.

I just wanted to send you a brief note as to how much I liked your most recent edition of Discover Brazil Magazine (Winter/Spring 2013). From the perspective of an Anglo Canadian, the articles on each city/region in Brazil hosting the upcoming World Cup were very informative and entertaining to read. They gave wonderful insight into the unique culture in each region of your vast country, the places to visit within each area and the preparations they are making in their infrastructure for not only the 2014 World Cup, but the Olympics to follow.

Your closing story on Toronto’s Brazilian Carnival which took place back in February was most entertaining. That event looked like a lot of fun! I’m not from Brazil, but I think I just might try to sneak into that event come 2014! What a great way to break the boredom of a cold Canadian February!


espite being the official language of seven countries (Brazil, Portugal, Mozambique, Angola, Cape Verde, Guinea-Bissau, São Tomé and Príncipe), and speakers spread around the globe , Portuguese has only two dialects used for learning: European and Brazilian. Brazilian Portuguese appeals to many learners due to the high number of speakers, a little over 200 million. Brazil is also one of the fastest growing economies in the world, and considered by Canada a priority market. It is a major economic player,

Steven L. Bird TV/Film/Stage actor (ACTRA) Toronto, ON, Canada

Discover Brazil Magazine

not just in South America, but also globally, the 11th largest international trading partner.

Portuguese Schools in Toronto

According to Unesco (the United Nations Educational, Scientific and Cultural Organization), Portuguese has the highest potential for growth as an international language in South America and Southern Africa. The mandatory offering of Portuguese classes in school curriculum is already reality in Argentina and Uruguay. This has boosted the opening of Portuguese language schools - private and online classes.

Brazil is one of the world’s most enticing markets, boasting stable mining, manufacturing and agricultural sectors and a dynamic, innovative science and technology industry. Economically secure, with a vast and growing middle class, Brazil offers Canadians an attractive investment environment with room for substantial growth”, say representatives with the Canadian government.

Congratulations to everyone involved with your magazine.

Fabio Crespin Aurora, ON, Canada 6

Meyre Santos, owner of Accent Brazil School - by LML




Two leading Brazilian Portuguese schools in Toronto have similar names: Accent Brazil (, coordinated by Meyre Santos, and The Brazilian Accent. (www., owned by Fátima Rivela.

professionals seeking to learn Brazilian Portuguese is on the rise, especially in the financial sector.”

Fatima stressed that some of her students are able to participate in business meetings and do presentations often less than 100 hours of classes. “Those executives excel because they have learned primarily for personal growth and not only for work purposes,” she explains.

“The number of foreigners looking for Portuguese classes is growing. In the GTA, businesses such as real estate, banking and mining investors have an eye on Brazil now, more than ever”, says Meyre. “The past decade saw an increased awareness of the importance of Brazil in the world scene. This was motivated by the business sector looking at investment and commerce relations with Brazil and also because of more tourists traveling to Brazil,” adds Fátima. After following and researching this growing market, Meyre decided to start her own school. She has a degree in Portuguese and English and has taught Portuguese for the past 15 years. “With Accent Brazil’s approach, students can speed up the process of language acquisition”, she says.

On the choice of Brazilian or Continental Portuguese, Meyre says “We do not see advertisements for Argentinean Spanish, Australian English, or Canadian French, for instance. It is just Spanish, English and French. Whether someone wants to learn Portuguese in Portugal for business or other affairs, then later on do business or visit Brazil, it is possible to communicate, with some adjustments related to vocabulary and cultural and social aspects. Accent Brazil is able to teach Portuguese that can be adjusted to the clients’ needs, not only Brazilian Portuguese.”

The Brazilian Accent

Fátima notes that people interested in Brazil are usually aware of the slight difference of accents, despite the language being the same, “but they come to us because they want to learn Brazilian Portuguese; they want to learn Portuguese with the

In her opinion, the success in learning another language is linked to the interest in the cultural aspects, people, and language. “The Brazilian culture has a long, rich and diverse tradition, which, by itself, is reason enough to learn Portuguese.”

The Learning Technique Meyre Santos teaching lessons of Brazilian Portuguese to her student Rosemary Ionadi - by LML

Brazilian accent. My purpose is to help students gain knowledge in order to communicate well and understand and enjoy our rich Brazilian culture”. Both schools have a diverse clientele. Most of them are men and women with ages ranging from 25 to 55, executives from mining, IT, real estate, as well as professors, bankers, accountants and even opera singers. There are also children of Brazilians moving back to Brazil.

“The first 2-4 weeks were very difficult as I did not know Portuguese and only knew a bit of Spanish from my time living abroad in Spain. Accent Brazil helped me through this transition. After 8 weeks as a beginner, I went into the intermediate course and I was writing e-mails, having fluent conversations,” recalls Ryan Forde, from Barbados.

Both schools agree their students love the experience of going to Brazil and intend to go back for tourism, business, or even to live. “Some said the media

Fátima Rivela, owner of The Brazilian Accent School.

exaggerates when they say that the country is very dangerous and a ‘jungle’. Actually, they see problems, as anywhere else in the world, but have a lovely experience in Brazil, especially with the warm, welcoming, friendly people,” sums up Meyre.

With many world-class events happening in Brazil (World Cup, Olympics, World Youth Day) Fátima sees many students learning Portuguese to develop business in Brazil. “With the continuous and steady growth of trade relations between Brazil and Canada, the interest in learning Brazilian Portuguese has increased. The demand of Tel: (1) 416-485-1410

Aprenda inglês na Hansa


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Doing business in Brazil

Brazil opens its doors for investments in renewable energy By Fernando Pieri

This will allow for an 80% discount in the rates of use of public electric systems and distribution.

Hence, an enormous market is opening to the producers and service providers related to the materials needed for mounting solar power generators in the country.

Fernando Pieri, lawyer and Consultant at HLL


ollowing the trend of numerous countries concerned with sustainable development as well as environmental protection, Brazil has been moving to strengthen the implementation of new methods of producing clean energy within the country. Public policy prepared by the central government in recent years has supported an upward trend in the use of renewable energies, especially solar energy.

Various studies have shown that the demand for energy has increased much more than the production capacity of the companies. The generation of fossil energy, as it is known, is limited and highly polluting. Thus, it is imperative to find ways of producing clean energy as it needs to be increasingly strengthened.

Rules favorable to energy production

On April 17, 2012, Brazilian Electricity Regulatory Agency – ANEEL – approved a normative resolution establishing rules for the production of energy by micro generation plants, connected to the of electric power distribution system. The energy put into the distribution system will be offset by credits for energy use. This means that any private individual or legal entity will be able to install, in homes or establishments, a power generator themselves which will generate the energy they need. In addition to that, it will allow the transfer of surplus power to the distributors.

Solar Energy is rising

Moreover, ANEEL has also brought in a number of incentives for enterprises producing and marketing energy originating from solar energy. 10

The residential market and the micro and small businesses are interested in setting up their own solar power generating systems. This would generate a reduction in costs and the possibility of gains in the short term, after the functioning of the power producer modules and the receipt of credits from compensation for the excess of energy transferred to the distributors. What flags this focus centered on clean energy is precisely the requirement demanded by one of the largest investment programs of the federal government (Growth Acceleration Program - PAC). It means that, for households and residences built through the program, it is mandatory that the entire water heating system be done using solar energy.

World Cup 2014: stadiums operate on solar energy

Another interesting move of the Brazilian leaders in this regard is the requirement for installation of solar power plants on the roofs of the stadiums hosting the games during the World Cup 2014. Thus, we notice how Brazil has made solar energy as its first and foremost way to use these new less polluting technologies for energy production.

It opens up a huge market for investors interested in building solar energy farms to work in energy production and trading. Companies that hold the knowledge in producing, assembling and installation, besides the provision of maintenance of these systems have huge opportunities for success in this market, which is still emerging in Brazil.

HLL Lawyers’ team

the development of technological innovations, which may also benefit investors wishing to enter the market that produces clean energy technology in Brazil.

Based on this combination of incentives, it paves the way for the implementation of renewable energy, especially solar, as Brazil takes its first step to establish itself as a producer of solar energy. It could even challenge one of the top positions in the ranking of solar energy producers. The productive potential is enormous. There is a lot of available land and high levels of incidence of sunlight during most of the year.

Therefore, there are many advantages for the Canadian investor who aims to enter the solar energy market in Brazil. In addition to investing in one of the largest economies in the world, a stakeholder will have tax incentives, credit facilities provided by the government or foreign institutions aimed at developing sustainable energy, and a growing market with a high probability of success. Opportunities await, the doors are open and you are invited.


Fernando Pieri Leonardo, lawyer and consultant with 16 years experience, is a partner at HLL Lawyers, specialising in International Trade, Customs Law, Tax and Business. Contact: Website:

Facebook: Twitter:

Opportunity for investment in clean energy The federal government offers incentives for their entry into the market of solar photovoltaic (PV) energy. Several lines of credit to finance projects for renewable energy production are among them. Added to this are the incentives brought by the “Lei do Bem” (Law of Goods) for companies that invest in

Discover Brazil Magazine


Cover • 2016 Olympic and Paralympic Games

Staged for the first time in South America the Olympic and Paralympic Games 2016 are going to be in Brazil

Rio de Janeiro will host the Olympics August 5 - 21st, and the Paralympics Games September 7 - 18th

Corcovado & Maracanã Stadium by Pedro kirilos / Riotur

By Danielle Marinho

The host city for the 2016 Olympic and Paralympic Games was chosen in October in Copenhagen, Denmark. The awarding announcement was made by IOC President Jacques Rogge; and Rio de Janeiro, well known as a marvelous city, will welcome the biggest sports event in the world, staged for the first time in South America. This designation changed not only the lives of thousands of sports fans around the world, but the lives of thousands of Brazilians too. Rio de Janeiro has many attractions, places to visit, good restaurants, 12

Discover Brazil Magazine

gorgeous weather and hospitable people to host athletes and fans from all over the world. Rio’s victory in the bidding process marks the beginning of a journey that could lead to big opportunities and challenges for Rio. 13

Cover • 2016 Olympic and Paralympic Games

Cover • 2016 Olympic and Paralympic Games


Social & Economic development

“ Maracanã Stadium, by Alex Ferro


he Olympic Games will take place from the 5th to the 21st of August, 2016, and the Paralympics Games will be from the 7th to 18th of September in the same year. The opening ceremony and the closing event of Rio 2016 will be held at Maracanã Stadium. Two new sports have been added since London 2012, making it a total of 28 sports that will be played in Brazil. More than 10,500 athletes from approximately 205 nations around the world are expected to compete in the Games.

According to the Organizing Committee of the Olympic and Paralympic Games Rio 2016™, the infrastructure developments needed to prepare for the Games are huge. There will be more than 100,000 people directly involved in the organization of the 14

Games, including 70,000 volunteers. But you may be asking why Brazil, why was Rio chosen to be the host of the Olympic Games? Discover Brazil Magazine asked the organizing committee: “In fact, the country today has a strong economy. In addition, Rio de Janeiro delivered a solid technical proposal, with world-class facilities and high international standards, as well as a consistent legacy project. The International Olympic Committee saw in Rio’s project a great potential for developing the Olympic movement in the country and in South America.” In other words, Brazil is becoming a reality and not just a potential, showing the world that it can reign not only in carnival, soccer and beaches. Increasingly, Brazil is being recognized for the financial and political changes that have been happening over the past few years. Discover Brazil Magazine

The staging of the Games is, without a doubt, a catalyst for progress in the city and the country; it drives the economy, creates jobs in many sectors and is a unique opportunity for social and economic development. The expectation is that the Games will increase considerably the number of tourists in the country. Embratur’s data shows a projected growth from 5.7 million tourists (in 2012) to 10 million in 2020, four years after the Games, as has happened in other cities that have hosted the Olympics,” says the Organizing Committee. Embratur, also known as the Brazilian Tourist Board is a federal and state-owned agency that reports to the Brazilian Ministry of Tourism, and was formed in 1966, to work exclusively on promoting, marketing and supporting the trade of services, products and tourist destinations of Brazil abroad. According to the Committee, the expenses could be higher if the Games weren’t non-profitable.


2016 new headquarters at Cidade Nova, Rio de Janeiro

nvestment for the Games comes mainly from two budgets: the budget for the Organizing Games Committee (COJO budget) and the budget for the three levels of government, federal, state and municipal (non-COJO budget). The COJO budget covers costs dedicated to planning and operating, including the assembling of temporary facilities and support structures at all Games venues (overlay). The value will be $ 5.6 billion. The non-COJO budget refers to the investment of public and private capital for the construction of new sports facilities and infrastructure such as the renovation of airports, transportation systems and other assignments of the three levels of government. This budget is responsible for the long-term legacy of the Olympic Games. The value will be $ 23.2 billion. These figures date back to 2008 and will be adjusted, said the organizers.


Cover • 2016 Olympic and Paralympic Games

Cover • 2016 Olympic and Paralympic Games

Mega event development


The 28 sports of 2016 Games are going to be: track and field, badminton, basketball, boxing, cycling, canoeing, water sports, fencing, soccer, gymnastics, golf, handball, equestrian, hockey on the grass, judo, weightlifting, Olympic wrestling, modern pentathlon, rowing, rugby, tae kwon do, tennis, table tennis, shooting archery, shooting, triathlon, sailing and volleyball.


he organizing committee says that receiving the Olympic Games represents renewal of underdeveloped areas, such as modernization of the transportion system, acceleration of projects that will improve urban spaces, including new sports venues, cultural spaces and leisure activities. In addition, it will be a great tool for social inclusion and education, and Brazil has much to gain in that regard. Youth will be inspired by the values of the Olympic and Paralympic movements. The Olympics will also be a platform that will showcase Brazilian progress and the impact of good economic times upon the country.

As stated by the Rio 2016™ committee, “This way, you can immortalize the five strategic pillars that guided the design of the Games from the beginning: technical


By Portal da Copa

excellence, memorable celebrations, overall image of Brazil, sustainable transformation through sport and the growth of the Olympic and Paralympic movement in the country.” Therefore, all Brazilians will benefit in some way from the Games and their legacy; “two out of three youth are very involved with sports activities and this will certainly be enhanced by the execution of the event. Brazilians make the most of their natural landscape and the hospitality of the locals will help to organize a magnificent party that will excite the world.” In line with the Committee of Olympic and Paralympic Games Rio 2016™, the point of integration between sport, education and culture, with the Games, is the transformation of the country that the event will be able to promote.

Discover Brazil Magazine


f you are a true soccer fan, you may have heard this name before. It was the picture perfect stage where Pele, Garrincha, Zico, Neymar and other great athletes, entertained the massive crowds on the playing field. Maracanã Stadium, or Estádio Jornalista Mário Filho, is an openair stadium in Rio de Janeiro, Brazil. Owned by Rio de Janeiro’s State Government, it is named after the Maracanã River, now a river with canals, beside the stadium. It is located in the northern area of town, in the heart of Rio de Janeiro. Maracanã was, as of December 2012, closed for renovations and upgrades, in preparation for the 2013 FIFA Confederations Cup, the 2014 World Cup, the 2016 Summer Olympics, and the 2016

Maracanã Stadium by Erica Ramalho

Summer Paralympics. The stadium reopened in June 2013. The Stadium therefore will host the Opening and Closing Ceremonies of the Olympic Games Rio 2016. Right beside the “Maior do Mundo” (biggest in the world) is Maracanãzinho Gymnasium, or small Maracanã, responsible for hosting Volleyball competitions, and other sport events. Seventy-three years after the initial construction, Maracanã is not the biggest stadium in the world anymore. Around 80% of the original seats have been replaced and only a small portion of the original architecture remains. The stadium renovation was done with modern engineering techniques, that are environmental friendly, such as the hydration system that was implemented.


Cover • 2016 Olympic and Paralympic Games

Maracanã Stadium by Erica Ramalho

A Curiosity

Such a modern system will permit games to be played even during heavy rain. And actually, the water from the rain will be used, as the new roof system will absorb and channel the water to two underground tanks, where there will be filters. After treatment, the water will be destined for the locker rooms, and re-used, reducing the regular water consumption by 30%. The soccer field is also going to have different dimensions: 105 x 68m. The seating has an improved inclination for better viewing and the side seats have been placed 12 meters closer to the field. The main goal is to provide comfort. The renovation of the stadiums cost over 1 billion Reais (or around $600 thousand dollars).

World Cup 2014

Maracanã will host seven World Cup Games, including the championship match, on the 13th of July 2014, increasing the expectations for the Brazilian team to be fighting for the title.


The government of Brazil has decided that a private company will manage the stadium for the next 35 years, administering several aspects of the stadium. Usually, tickets to Club Team games are around $25 dollars, and for the World Cup it is expected that the tickets will cost around $125 dollars, on average.


Bookkeeping & Accounting Services Payroll Services Income Taxes Objections & Appeals Small Businesses Quickbooks Training & Support 18

ITN Applications WSIB & Union Remittances Unfiled Tax & Unreported Income Corporate Tax Services Audit Assistance/CRA correspondence Forensic Taxation & Accounting Services

1444 Dupont Street Unit 1B Toronto, Ontario M6P 4H3 Tel: 416-516-4949 Fax: 416-516-7613

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News In Brief

News In Brief Cachaça (pronounced ka-cha-sa) PITU celebrates 75 years of history

Did you know that PITU is the most exported brand of cachaça (Brazilian rum) worldwide? The company produces more than 90 million litres annually. PITU is listed among the 20 largest spirits companies in the world, according to the International Wine & Spirits Records, IWSR.

Children’s Program at Brafftv

Brazilian Film & Television Festival: October 16th to 20th

2013 marks BRAFFTV’s 7th year. The Brazilian Film & Television Festival of Toronto, together with the University of Toronto and other universities, will showcase the I BRAFFTV Film and Media International Conference. The conference aims to establish an annual meeting, at which it can build a permanent dialogue between peers from several countries, promoting intellectual exchanges and sharing creative experiences while interacting with the events promoted during the festival; creating integration between academia and festival that aims to forge an enriching exchange between researchers, students, professionals and community. It is an opportunity for exposure and for discussion from several theoretical perspectives in the film industry.

BRAFFTV - Brazilian Film & Television Festival of Toronto is the largest Brazilian film festival outside of Brazil. It is a non-profit event and produced by Southern Mirrors (Canada) and its Brazilian counterpart Puente under the umbrella of Instituto CEFAC with the goal of promoting Brazilian cinema. The Festival presents the programs: Competitive, Non-Competitive, Bra-zoo-kah (films by Brazilians living abroad), and Brazil Through Foreign Eyes (films by non-Brazilian filmmakers about Brazil), Children’s Program, Upto3, plus workshops, industry activities, and a marketplace.

BRAFFTV will be held from October 16th to 20th, 2013 at the TIFF Bell Lightbox and Carlton Cinema. The Conference will be held on October 19th and 20th at Victoria College in 73 Queen’s Park Crescent. 20

The brand PITU was consolidated in the market between the 50’s and 80’s, when the company increased its production, sales and market share. In 1970, due to the success of its brand, PITU started exporting to Germany. Soon after that, it developed a distribution strategy throughout Europe. Today, PITU is the leader in the Northeast and second in the national market (Brazil). In Canada, the brand has the support of PMA, represented by José Paradela.

By Embraer / divulgação Toronto Mayor Rob Ford and Roger Garland, Chair of Toronto 2015 PAN/Parapan Games at the TO2015 two-year countdown event.

Toronto 2015 PAN/Parapan Games

“The TORONTO 2015 Games will be a once-in-alifetime opportunity to showcase the diversity of the Greater Golden Horseshoe region and the cultural, gastronomic and natural richness of Canada’s region, province and the country as a whole”, says the Community Outreach Manager, Fabio Crespin. The Community Outreach department has implemented several engagement platforms such as TO2015 IGNITE, a partnership program that enables not-for-profit organizations and individuals to create their own Games’ related initiatives. The TO2015 Community Tour is a mobile activation that provides communities with an opportunity to learn about the TORONTO 2015 Games through local festivals and events; as well as school-related programs and various advisory councils.


Despite the fact that it is the third most consumed distilled drink in the world, cachaça is not well known in the international market.

Service: To find out more about the TORONTO 2015 PANAM Games and how to get involved, visit

Science without Borders strikes agreement with Embraer for internship positions

The federal government’s Science without Borders Program has entered into an agreement with the aviation company Embraer for internship opportunities for undergraduate scholarship students, when they take part of their course in another country. The contract, which lasts three years, will provide at least 20 available spots per year.

The internships, mostly for engineering students, will last up to three months in the company’s business units in the United States, France and Portugal. This is the first agreement signed with Embraer that aims to support and strengthen the education and training of Science without Borders scholarship students. Source:

Launched in 2011, the Science without Borders Program will provide 75,000 scholarships for Brazilian undergraduate and graduate students to study abroad in more than 30 different countries, including Canada.

Cachaça is Brazil’s most common distilled alcoholic beverage. It is made from sugarcane-derivative products, the alcohol results from the fermentation of sugarcane juice that is distilled. The alcohol strength ranges between 38% and 48% by volume. In Brazil, 1,500 million litres are consumed annually, compared with 15 million litres outside the country.

Outside Brazil, cachaça is used almost exclusively in tropical drinks. It is the major ingredient in the caipirinha. Discover Brazil Magazine


News In Brief

Christ the Redeemer by Ricardo Zerrener, Rio de Janeiro, Brazil.

Business travel in Brazil

Brazil’s business-travel market will soon be larger than the UK, says a report by the Global Business Travel Association (GBTA).

Prime Minister Stephen Harper during his recent visit to Brazil. By Copyright Office of the Prime Minister.

Doing business in Canada

The Brazil-Canada Chamber of Commerce in Sao Paulo has launched “Doing Business in Canada”. The event that took place in July, was attended by about 90 participants. This project was created to stimulate exports to the Canadian market. The meeting was a joint implementation agreement between APEX Brazil and the Brazilian Trade and Investment Promotion Agency. “Doing Business in Canada” covers four steps. The first phase forecasts a multi-sectoral event followed by segmentation and creation of a plan. The third step is a survey and, as a final point, commercial action ensues, which will be adapted to the needs of each particular sector. Service: Further information may be obtained through the website:

When adjusted for purchasing power parity, Brazil’s GDP is already larger than the UK, so it is not a surprise that some sectors are doing better than their equivalent in Britain. However, such consistent and impressive growth is an indication of Brazil’s newfound global importance and its economic ambitions. Here are some data from the report:

- Brazilian total business-travel spending is expected to grow 14.3% in 2013; Domestic business-travel spending has grown - 8.3% a year over the last 12 years and is forecast to grow 12.9% to $27 billion in 2013 - International outbound travel spending is on target to expand by 20.2% in 2013, reaching $7.1 billion. For the moment, domestic journeys dominate Brazil’s business-travel market, but that will likely change as the country grows. With both the World Cup and the Olympic Games on the horizon, opportunities to cater to business travelers will abound. Entrepreneurial companies may be tempted to move into this forefront. Source: The Economist

HÁ 30 ANOS FORMANDO ATORES. “A grande qualidade da CAL nesses anos foi desenvolver com absoluta honestidade e organização, a praticidade de seus cursos.” FERNANDA MONTENEGRO

“Considero a CAL um movimento muito sério a favor da formação de profissionais de teatro.” TÔNIA CARRERO

“A CAL foi fundamental na minha carreira.” MARCOS PALMEIRA







“Não há dúvida que na CAL todos aprendem a lição de amar teatro.” BARBARA HELIODORA



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Sebastião Salgado

By carefully trying not to interfere with the environment, he was able to seize the tranquility and motionlessness needed to convey what is happening in his surroundings in its more absolute form – in sneak peeks of an out-of- reach, not completely understood planet, at least to modern society.

Going back to the origins By Ingrid Coifman

Royal Ontario Museum (ROM), BY LML


The Royal Ontario Museum (ROM) was home to the North American premiere of ‘Genesis’, the latest remarkable photographic project by Brazilian Sebastião Salgado, considered one of the best photojournalists in the world. Salgado’s amazing 8-year journey through 32 different locations amounts to around 245 photos that capture a natural, pristine world not yet damaged by mankind. Through his skilful lenses, small pieces of a lost paradise on earth remind people of the beautiful home they have.

In their natural habitats, the animals are as curious as Sebastião (take the example of the giant tortoise staring back at his camera). “I go to photograph as a photographer. I’m not presenting information as a journalist. Nor am I an anthropologist or a

sociologist. For Genesis, I am simply a person curious to explore our planet, to see its landscapes, its flora, its other animals”, said Salgado in an interview to ROM Senior Curator, Deepali Dewan.

In his interviews, Salgado reveals that he had the help of local guides and in some expeditions he travelled by boat, in balloons, in small planes, by car, and on foot. “In the north of Ethiopia, I walked 870 kilometres across mountains. During this trip, which lasted close to two months, I lived with different tribes,” he adds.


The light of a photographer doesn’t come from a flash. It comes from inside himself, from his own life and experience Sebastião Salgado

Sebastião Salgado - Photo by UNICEF/ Nicole Toutounji

uring this wonderful venture, he visited remote places such as Amazonia, Siberia, Sahara, Ethiopia, Papua, Patagonia and Galápagos, to name a few. His photographs transport his audiences in awe and admiration to a fantastic, untouched flora, fauna, and civilizations they never dreamed of - or thought still existed. Salgado goes a step further by conveying in images the sensation of a cold day in a Patagonian winter or what it means to walk under the sweltering heat of the Saharan summer.

Iceberg between Paulet Island and the South Shetland Islands on the Weddell Sea. -Antarctic Peninsula. 2005. Photos by Sebastião Salgado | Courtesy of Amazonas images

The Anavilhanas, the name given to around 350 forested islands in Brazil’s Rio Negro, form the world’s largest inland archipelago. Covering 390 square miles (1,000 square kilometers) of Amazonia, they start 50 miles (80 kilometers) northwest of Manaus and stretch some 250 miles (400 kilometers) up the Rio Negro, as far as Barcelos. -Amazonas, Brazil. 2009. Photos by Sebastião Salgado | Courtesy of Amazonas images Some San people make a fire by twirling a stick of trumpet-thorn (Catophractes alexandri) against another piece of western rhigozum (Rhigozum brevispinosum) hardwood, held in place by a foot or hand; the heat caused by the friction ignites dry tinder placed around the point of contact. -Botswana. 2008. Photos by Sebastião Salgado | Courtesy of Amazonas images





“Brazilian Western” brings to life its own contemporary cowboy

Tones of grey and impressive lighting mark this project in black and white, giving all the elements and scenarios the same importance. “In everything I see, light is important for me. I always work within natural light. I’ve never used any other kind of illumination. I’m a daylight photographer. I go to sleep very early and wake up very early in order to have my daylight in full.”

By Ingrid Coifman

In trying to reveal a world that is in harmony with nature, Salgado let the images speak for themselves and it is almost impossible not to reflect on themes such as planet conservation, rescue, and the role human beings play in that. Perhaps, unintentionally, this is his contribution, accomplished due to his unique style that crosses fine art with documentary photography. The audience leaves the museum uplifted, inspired, and even more aware. They seem in wonder. Humans and nature became closer.

The eastern part of the Brooks Range, which rises to over 9,800 feet (3,000 meters).The Arctic National Wildlife Refuge. -Alaska. USA. 2009. Photos by Sebastião Salgado | Courtesy of Amazonas images

Rene Sampaio, Brazilian Western’s director.

Brazilian Film & TV festival of toronto Oct 16th to 20


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oronto International Film Festival TIFF 2013 – brought Rene Sampaio’s “Brazilian Western” (Faroeste Caboclo) for its Canadian Premiere, as part of the Contemporary World Cinema program. The film, inspired by the legendary folk song of Renato Russo (lead singer of well-known Brazilian rock band Legiao Urbana), follows the journey of a young man, João Santo Cristo (Fabricio Boliveira), from the inner part of the country to the capital (Brasilia), where he follows a rough path, falling in love with a senator’s daughter, Maria Lucia (Isis Valverde), while managing a life of drug trafficking.

In his first feature-length film, the director incorporates classic and modern American (Quentin Tarantino), Latin-American, Korean and Italian “Spaghetti” (Sergio Leone) western elements. Already in the first sequence of the film, there is a close-up take of the eyes of antihero Boliveira, an image that refers directly to the conventions of the genre, which are also present in the soundtrack and rhythm of the storyline. René Sampaio, born in Brazil`s capital, recreates 1980s-era Brasília, making the metropolis another important character in the story. “I am happy to showcase the city on the big screen. Brasilia

is not only represented by Oscar Niemeyer’s wonderful architecture. It’s made of real people and diverse urban spaces contrasting with outlying shantytowns,” highlights Rene.

Drawing more than half a million movie-goers in Brazil, “Brazilian Western” approaches the culture of racism, social and economic disparities, as well as police corruption. These are relevant subjects in the country’s history and modern cinematography. “I search for projects that carry truth and emotion within the story, the ones that engage with the audience to make people immersed in the drama,” says the director.

A Lifelong Dream

A realization of a lifelong dream, Sampaio wanted to direct “Faroeste Caboclo” since first hearing the song back in 1987, when he thought that it would be a great plot for a film. The song lyrics inspired the narrative, not being literally translated into the screenplay. “Faroeste is a fiction. I believe art flirts with fiction. We would be doing the story a disservice by following the song strictly, since a motion picture work has its own pace, language, and format. People will see a film adaptation that highlights the essence of the lyrics,” explains Sampaio. 27

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